2011 Ford FIESTA

COMFORT/QUIETNESS
eyless entry K ush button start P ilt/telescoping steering wheel T utomatic climate control A tandard auxiliary input S even-color ambient accent lighting S lectric power-assisted steering with E pull-drift compensation lass-exclusive acoustic laminated windshield C xtra sound-deadening padding, enhanced E door seals, pillar foam baffles and hood blanket to reduce noise
The all-new 2011 Ford Fiesta features a vibrant, expressive design and a global track record that redefines small car expectations for customers in North America. Available as a four-door sedan or five-door hatchback, the Fiesta offers 15 class-exclusive technologies and features, including highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and the Toyota Yaris and Corolla. The versatile Fiesta delivers best-in-class safety, convenience and connectivity with segment-exclusive SYNC voice-activated communications and entertainment technology. The 2011 color palette includes Yellow Blaze, Red Candy, Lime Squeeze, Bright Magenta, Blue Flame, Monterey Gray, Tuxedo Black, Ingot Silver and Oxford White. A global vehicle, Fiesta is already a best-seller in Europe and Asia. In addition, 100 Fiesta Movement agents drove more than 1.5 million miles in the U.S., months before the cars launch.

SAFETY/STANDARD

ore than 50 percent of welded body made M from high-strength steels ltra-strong boron steel in A- and B-pillars U even airbags the most in the segment, S including class-exclusive drivers knee airbag Smart Passenger Occupant Detection System (PODS) to personalize protection deployment dvanceTrac electronic stability control A ear door child safety locks R eight-adjustable retractable seat belts H with pretensioners our-wheel Anti-Lock Brake System (ABS) F ire Pressure Monitoring System T vailable hill start assist A vailable heated front seats A vailable leather-trimmed seats A nterior fabric inserts include 25 percent I recycled material even available seat material color combinations S 0 mpg highway 4

exclusive features

.6-liter Ti-VCT 1-4 engine 1 rivers side knee airbag D asy Fuel (capless fuel filler) E
ntegrated blind spot mirrors I -inch LCD multifunctional screen 4 coustic laminated windshield A vailable SYNC voice-activated A communications and entertainment system vailable power heated sideview mirrors with A LED signal indicators vailable LED supplemental parking lamps A vailable PowerShift six-speed automatic A transmission

8/2010

Vital Stats
Powertrain: 1.6-liter Ti-VCT I-4, 120 hp @ 4,250 rpm, 112 lb.-ft. torque @ 5,000 rpm Series: S, SE, SEL sedan, SES hatchback Fuel economy: 1.6-liter/five-speed manual: 28 mpg city/37 mpg highway; 1.6-liter/six-speed PowerShift automatic: 29 mpg city/40 mpg highway Production location: Cuautitlan Izcalli, Mexico MSRP: Starting at $13,995
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Ford Fiesta Global Success
Ford expects new Fiesta sales to eclipse 1 million in October 2010 and targets 1.6 million annual sales of Fiesta platform vehicles
Fiesta Assembly Plants Fiesta Markets
There are more than 100 current/announced markets where new Fiesta is sold. They include:

Cologne, Germany

July 2008

Cuautitlan, Mexico

May 2010

Valencia, Spain

Nanjing, China Rayong, Thailand

June 2010

January 2009
Europe Austria Belgium Czech Republic Denmark Finland France Germany Great Britain
Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania
Russia Slovenia Spain Sweden Switzerland Turkey Ukraine
Asia Pacific, Africa and Middle East
Algeria Australia China ndia (2011) I Indonesia Israel Kuwait

Americas

Malaysia Morocco ew Zealand N Philippines Saudi Arabia outh Africa S Taiwan
Thailand Tunisia nited Arab U Emirates ietnam V (2011)

Argentina Brazil Canada

09/2010
Caribbean Mexico U entral America nited States C Chile
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Consumer Profile

New Fiesta attracting younger, more affluent and better-educated buyers Europe Age Up to 29 30 to 59 60+ Average Income High Medium Low Education High Medium Low Conquest Rate New Fiesta 22% 53% 25% 46 years 14% 27% 59% 57% 28% 15% 45% Prior Fiesta 17% 53% 30% 49 years 9% 27% 64% 45% 34% 21% 39% Current Focus Prior Fiesta 45 Current Focus 24% 39% 37% 50 years 51%
Asia Pacific and Africa New Fiesta Average Age China 30 South Africa 33 Average Age Australia 40 United States Age 16 to to 55 56+ Average Age Conquest Rate New Fiesta 29% 41% 30% 46 years 57%

Key Fiesta Awards

Esquire Magazine Compact Car of the Year BB names Fiesta one of the coolest new cars under $18,000 K est Compact Notch Top Auto Esporte Magazine B ar of the Year 2010 Automotive journalists of Bosnia C and Herzegovina ew Zealands Car of the Year New Zealand Motoring N Writers Guild est Small Car of 2010 Sina.com B rendy Car Award Star (Xinghui) T amily Car of the Year Vlaamse Automobilisten Bond F 2010 Romanian Car of the Year 009 Car of the Year The Sun Motors 2 009 Croatian Car of the Year Croatian Car Association 2 009 Hellenic Car of the Year Journalists from Autobild, Drive, 2 Autocar omans Car 2009 Hachette Filipacchi Editorial Group W 008 Scottish Car of the Year Association of Scottish 2 Motoring Writers Best of the 2008 Geneva Show Most Significant
Fiesta Specification Levels
Fiesta attracts consumers desiring high levels of technology and features Trim and Feature Level High Mid Low Series Series Series Europe China Thailand Australia South Africa United States
Most Popular Bodystyle Five-Door Hatch (75%) Five-Door Hatch (70%) Five-Door Hatch (92%) Five-Door Hatch (95%) Five-Door Hatch (62%) Lime Squeeze Color Panther Black Passion Orange

42% 28% 65% 49% 38% 39%

54% 67% 17% 30% 60% 54%

4% 5% 18% 21% 2% 7%

Top Gear, Car, Car and Driver and 4 Wheels awards