Press Release Take special pictures in style with the Sony Ericsson C903 Cyber-shot
Seeing is believing with the C903 Cyber-shot. The slick and stylish mobile phone has a unique sliding lens cover to make great photography as easy as one, two, three. London February 10, 2009 The C903 Cyber-shot is made for taking memorable pictures just slide down the protective lens cover and shoot! The slim slider has dedicated camera keys and an impressive five megapixel camera to create big pictures with rich details and true colours. Packed full of features the C903 Cyber-shot will give you the best picture possible with Face Detection, finding up to three people in the frame at a time and Smile Shutter which automatically picks out beaming smiles. Snap up to nine images in quick succession using BestPic, pick your best and delete the rest. The C903 Cyber-shot adds a creative and stylish mobile phone to our mid-range segment. said Daniel Sandblom Global Business Marketing Manager at Sony Ericsson. The C903 Cyber-shot furthers Sony Ericssons digital camera heritage and makes capturing special images even more memorable. Show off your images with the crystal clear, auto rotating 2.4 display, send them to your blog or connect to your TV screen using the TV-out function and get up close and personal. The C903 Cyber-shot also comes complete with aGPS never lose track of where you took an image or where you are simply tag your photos to a location or use the feature to find your way home or to the pub. The C903 Cyber-shot Made for taking memorable pictures Snap really clear, big pictures with auto focus and the five megapixel camera Turn your subjects into stars with Smile Shutter and face detection View images on the big screen using TV-Out cable Tag a place-name to your memories or stay on track with aGPS
Sony Ericsson Mobile Communications Management Limited
Sony Ericsson House 202 Hammersmith Road London W6 7DN, UK
Call: +44 (0) 5800 Visit: www.sonyericsson.com
The C903 Cyber-shot supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 900/2100. C903 Cyber-shot will be available in selected markets from Q2 in the colours Lacquer Black, Techno White and Glamour Red. ENDS The Sony Ericsson C903 Cyber-shot at a glance
Camera 5.0 megapixel camera Up to 16x digital zoom Photo fix Picture blogging Video blogging Auto focus Smile Shutter Face detection BestPic Photo flash Video recording Image and Video stabilizer Snapfish Media player Album art PlayNow TrackID Mega Bass Album art Bluetooth stereo (A2DP) Music tones (MP3/AAC) Access NetFront Web browser Web feeds Photo feeds Picasa Flickr Speakerphone Polyphonic ringtones Vibrating alert Video call Email Picture messaging (MMS) Predictive text input Sound recorder Text messaging (SMS) Exchange ActiveSync Chat View (TBC) Instant messaging Picture wallpaper Wallpaper animation Auto rotate

Communication

Messaging

Design

Entertainment

Connectivity

Organizer

Location-based services

Accessories

Facts and Figures 1)2)

3D games Motion gaming Java FM radio with RDS Video streaming Video viewing Media YouTube Walk Mate Tracker TV-out Bluetooth technology Modem USB mass storage USB support Synchronization PictBridge Alarm clock Calculator Calendar Flight mode Notes Phone book Stopwatch Tasks Timer Geo tagging of photos Google Maps aGPS Wayfinder Navigator (3-month trial version) In-Box: C903 Battery Battery Charger Stereo portable handsfree User guide (e-manual on the phone Size: 97 x 49 x 16 mm Weight: 96 grams Colours: Laquer Black Techno White Glamour Red Main screen: 262,144 colour TFT, scratch-resistant

Resolution: 240 x 320 pixels Size: 2.4 inches Phone memory: Up to 105MB Memory card support: Memory Stick Micro (M2) Talk time GSM/GPRS: Up to 10 hrs Standby time GSM/GPRS: Up to 400 hrs Networks C903: GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 900/2100 C903a: GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 850/1900/2100 Available in selected markets from Q2 2009.
Legal 1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. Sony Ericsson Mobile Communications AB, 2009. The liquid identity, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman, Mega Bass and Smile Shutter are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc. Picture blogging is powered by Blogger. Blogger, YouTube and Google Maps are trademarks or registered trademarks of Google Inc. Google is a trademark or registered trademark of Google Inc. Snapfish, the Snapfish logo, and other Snapfish graphics, logos, and service names are trademarks of Snapfish. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. Microsoft and Exchange ActiveSync are trademarks or registered trademarks of Microsoft Corporation. Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Availability and versions
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com.

FOR MEDIA INFORMATION PLEASE CONTACT: Sony Ericsson Global Communications & PR Mattias Holm: +General Press: +E-mail: press.global@SonyEricsson.com Product images: www.sonyericsson.com/press

C903 Cyber-shot phone

Slide for a phone, slide for a camera too this compact Cyber-shot phone is your perfect companion.
2.4" display with auto rotate 5 megapixel camera with auto focus
Slide open and capture spontaneous moments easily Vividly clear screen that automatically rotates when you turn your phone
Smile Shutter and Face detection
Takes a shot automatically when you smile and captures every expression perfectly
Pinpoints your location and gives turn-by-turn directions to your destination

Facebook application

Stay updated with your friends lives even whilst on the move

TV-out port

Share your best shots and videos on a TV

Sell it in 30 seconds

The stylish C903 Cyber-shot phone slides open just like a Sony Cyber-shot T-series camera, and its just as powerful too. With 5 megapixels, Smile Shutter and Face detection, taking perfect pictures will be a breeze. Whats more, it even comes with Facebook so you can stay updated with your friends lives whilst on the move.

Sell it in 60 seconds

5 megapixel camera with auto focus Every detail is captured in brilliant clarity with 5 megapixels and auto focus 2.4" display with auto rotate Automatically switches screen orientation so your pictures will always be the right way up Smile Shutter and Face detection Every smile captured in perfect clarity with automatic smile capture and it focusses on up to three faces Facebook application Get the latest on your friends lives, update your status and even post photos on your Facebook album aGPS You can geo-tag where you took your photos or get turn-by-turn directions to where you want to go TV-out port Plug in the ITC-60 cable and share videos or pictures on your TV

Compare it

Why its so good
The Sony Cyber-shot inspired C903 slides open to reveal a slick design. Looks arent all the phone has to offer as it packs a powerful 5 megapixel camera with auto focus, Smile Shutter and Face detection. It even comes , with Facebook so youll always be updated on your friends lives wherever you are.

Features

97 x 49 x 16mm 96g 2.4" display with auto rotate 5 megapixel camera with auto focus Smile Shutter and Face detection , BestPic Photo x Dedicated shutter key Illuminated camera shortcut keys aGPS TV-out port Up to 100MB in built memory and Memory Stick Micro (M2) card slot Waynder Navigator (3-month trial version) HSUPA

Samsung F480

98.4 x 55 x 11.6mm 106g 4x digital zoom No TV-out port No GPS

Nokia N95

99 x 53 x 21mm 120g No Smile Shutter

Nokia E66

107.5 x 49.5 x 13.6mm 121g 3.2 megapixel camera 4x digital zoom No Smile Shutter No TV-out port No aGPS

How they compare to C903

And, none of them have
A small form factor, illuminated camera shortcut keys, Face detection, seamless Facebook application

Demonstrate it

Smile Shutter
1. Activate the camera function by sliding open the lens cover. 2. Select the Smile Shutter function and explain what Smile Shutter does. 3. Next, hand the phone to the customer and ask him/her to point it at you. 4. Smile at the camera and the phone will automatically snap a picture.

Facebook

1. Select the Facebook application and log in to your account. 2. Show the customer how he/she can scroll through friends status updates. 3. Next, show the customer how to update their status or upload photos directly to their Facebook account.

Accessorise it

Available colours

TV-out Cable ITC-60

Camera Phone Kit IPK-100
Digital Photo Frame IDP-100

Lacquer Black

Glamour Red

Techno White

CONFIDENTIAL: Not for public circulation. The information contained in this document has been obtained from publicly available sources, and is only intended for sales personnel training purposes. Whilst reasonable care has been exercised, Sony Ericsson is unable to warrant the accuracy of information concerning third party products and users are advised to verify with the respective manufacturers. All information is correct at the time of printing.