OWNERS MANUAL

Model No. GR59A

GEORGE FOREMAN

Baby George Rotisserie

IMPORTANT SAFEGUARDS

When using electrical appliances, basic safety precautions should always be followed, including the following: 1. Read all instructions. 2. Do not touch hot surfaces. Use handles or knobs. 3. To protect against electrical shock do not immerse cord, plugs, or appliance in water or other liquid. 4. Close supervision is necessary when any appliance is used by or near children. 5. Unplug from outlet when not in use and before cleaning. Allow to cool before putting on or taking off parts. 6. Do not operate any appliance with a damaged cord or plug or after the appliance malfunctions or has been damaged in any manner. Contact Consumer Service. 7. The use of accessory attachments not recommended by the appliance manufacturer may cause injuries. 8. Do not use outdoors. 9. Do not let cord hang over edge of table or counter, or touch hot surfaces. 10. Do not place on or near a hot gas or electric burner, or in a heated oven. 11. Extreme caution must be used when moving an appliance containing hot oil or other hot liquids. 12. To disconnect, turn Timer Control to the OFF position, then remove plug from wall outlet. 13. Use extreme caution when removing tray or disposing of hot grease. 14. Do not use appliance for other than intended use. 15. Oversized foods or metal utensils (except recommended accessories) must not be inserted in the Rotisserie as they may create a fire or risk of electric shock. 16. A fire may occur if the appliance is covered or touching flammable material, including curtains, draperies, walls, and the like, when in operation. Do not store any item on top of the appliance when in operation. 17. Do not clean with metal scouring pads. Pieces can break off the pad and touch electrical parts involving a risk of electric shock.

* Dill Salmon

Delicate herbs baste the fish. 3 8-ounce salmon steaks, 1 1/4 inch thick 4 teaspoons low fat margarine 2 teaspoons chopped fresh parsley 4 teaspoons chopped fresh dill 3 Tablespoons fat-free Mayonnaise 1 1/2 teaspoons non-fat milk 3/4 teaspoon pepper 1/2 teaspoon salt Combine the margarine, parsley, dill, mayonnaise, milk, pepper and salt in a small bowl. Mix well. Brush the salmon steaks on both sides with the sauce. Place the fish in the Adjustable Flat Basket and insert into Rotisserie. Set the Timer for 25-30 minutes or until done. The fish will flake easily when done. Serves 3.

Skewered Lamb Kabobs

Marinade 1/4 cup olive oil 4 teaspoons dried rosemary 2 cloves crushed garlic 1/4 teaspoon salt Kabobs 1 pound boneless lamb 4 large mushrooms 1 medium green zucchini cut into 1" squares 1 ripe plum tomato Stir marinade ingredients together in a large bowl. Add the lamb squares, zucchini, tomatoes and mushrooms to the marinade and toss until all is well coated. Let stand, covered loosely, stirring occasionally. Keep refrigerated. Add ingredients to skewers and load onto Rotisserie Bar Assembly. Insert into Rotisserie. Set Timer for 25-35 minutes or cook until done. Serves 4.

* Quick Turkey Burgers

A healthful alternative to traditional burgers. Serve with all your favorite condiments. 1 pound ground turkey 1/4 cup finely chopped onion 1/4 cup finely chopped green pepper 1/4 cup shredded low fat cheddar cheese 2 teaspoons Worcestershire sauce 1/4 teaspoon black pepper 1/2 teaspoon salt 4 hamburger buns In a large bowl, mix together turkey, onion, green pepper, cheese, Worcestershire sauce, pepper and salt. Shape into four patties of equal thickness. Place the turkey patties in the Adjustable Flat Basket and insert into Rotisserie. Set the Timer for 25-30 minutes and cook until the meat is at least 165F. Serve with fat-free mayonnaise, mustard, sweet red onion slices, pickles or other favorite condiments. Serves 4.
IMPORTANT SAFEGUARDS, Continued
18. Do not place any of the following materials in the Rotisserie: paper, cardboard, plastic, and the like. 19. Do not cover the Drip Tray or any part of the appliance with metal foil. This will cause overheating of the appliance. 20. Avoid contacting moving parts.

SAVE THESE INSTRUCTIONS

THIS APPLIANCE IS FOR HOUSEHOLD USE ONLY

Hawaiian Fish

1 pound orange roughy fillets Marinade 1/3 cup pineapple juice 1 Tablespoon soy sauce 1 Tablespoon lemon juice 2 cloves minced garlic Mix the above ingredients and pour over fish fillets. Let marinate for a maximum of 30 minutes in the refrigerator. Cook in Adjustable Flat Basket for 20-24 minutes or until done. The fish will flake easily when done. Serves 4.
Additional Important Safeguards
WARNING: This appliance generates heat and escaping steam during use. Proper precautions must be taken to prevent the risk of burns, fires, other injury to persons or damage to property. 1. A person who has not read and understood all operating and safety instructions is not qualified to operate this appliance. 2. Unplug from outlet when not in use and before cleaning. To avoid electric shock, never immerse or rinse this appliance in water or any other liquid. 3. If this appliance falls or accidentally becomes immersed in water, unplug it from the wall outlet immediately. Do not reach into the water! 4. To reduce the risk of burns or other injuries, do not touch hot surfaces. Use of protective oven mitts or gloves as well as long-handled utensils is recommended. Use the Rotisserie Remover when removing Rotisserie Bar Assembly from inside the Rotisserie. 5. To reduce the risk of injury to persons or property, unplug this appliance before inserting food. Always keep the appliance unplugged from the wall outlet when not in use. 6. When using this appliance, provide adequate air space above and on all sides for air circulation. Do not operate this appliance while it is touching or near curtains, wall coverings, clothing, dish towels or other flammable materials. 7. To reduce the risk of fire, do not leave this appliance unattended during use. 8. Do not use or attempt to repair a malfunctioning appliance! 9. The cord to this appliance should only be plugged into a 120V AC electrical wall outlet. 10. Do not use this appliance in an unstable position. 11. Do not attempt to dislodge food or clean the Rotisserie while it is plugged in or while it is still hot. 12. Do not attempt to use this appliance without the Cover in place.

* Mediterranean Chicken & Vegetable Kabobs
Add rice pilaf and you have an entire meal! 3 Tablespoons olive oil 2 teaspoon lemon juice 3/4 teaspoon dried oregano 2 teaspoon minced garlic 3/4 teaspoon ground cumin 3/4 teaspoon black pepper 2 skinless chicken breast halves, cut into 1-inch cubes 1 small red pepper, cut into 1-inch cubes 1 small green pepper, cut into 1-inch cubes 1 small white onion, cut into large chunks prepared rice pilaf In a small bowl combine oil, juice, oregano, garlic, cumin and pepper. Place the chicken cubes in a shallow glass pan and pour the marinade over the chicken, turning to coat evenly. Tightly cover the pan with plastic wrap and refrigerate 4-8 hours. Thread the chicken cubes on the metal Skewers, alternating the chicken with red and green peppers and onions. Discard remaining marinade. Place the Skewers in the Rotisserie as instructed on page 14. Set the Timer for 25-35 minutes or until done. The chicken is done when the juices run clear and there is no pink color visible. Remove the chicken and vegetables from the Skewers and serve with rice pilaf. Serves 4.
* Basil & Citrus Turkey Breast
A tangy marinade dresses up this healthful entre. 1 3-pound boneless turkey breast 1/2 cup non-fat chicken broth 1 Tablespoon cider vinegar 1/4 cup orange juice 1/4 teaspoon black pepper 1 Tablespoon minced fresh basil Place the turkey breast in a deep glass dish. Mix the marinade ingredients and pour over the turkey breast, turning to coat evenly. Cover tightly with plastic wrap. Marinate 4-6 hours in the refrigerator, turning occasionally. Prepare the turkey for the Rotisserie on the Rotisserie Bar Assembly. Insert into Rotisserie. Discard any remaining marinade. Set the Timer for 1 1/2-2 hours. The turkey is fully cooked when the juices run clear and the meat is white, with no pink remaining. The temperature should be 170F on the meat thermometer. If the turkey is not fully cooked, reset the Timer for an additional 10 minutes and test again. Cool slightly and slice thinly. Serves 6 - 8.
* Italian Rotisserie Chicken Breasts
The marinade in this recipe adds a sophisticated taste to the mild chicken flavor. 2 boneless, skinless chicken breast halves 1/4 cup fat-free Italian salad dressing 2 Tablespoons fat-free chicken broth 1 1/2 teaspoons olive oil 1 1/2 teaspoons lemon juice 1/2 teaspoon grated lemon peel 1/4 teaspoon dried Italian seasoning 1 Tablespoon chopped green onion 1/8 teaspoon black pepper Place the chicken breasts in a shallow glass pan. Combine the dressing, broth, oil, juice, lemon peel, seasoning, onions and pepper in a small bowl. Pour over the chicken breasts and seal the dish tightly with plastic wrap. Marinate in the refrigerator for 4-12 hours, turning occasionally. Place the chicken in the Adjustable Flat Basket and insert into Rotisserie. Set the Timer for 25-35 minutes and cook until the chicken is 170F on the meat thermometer. The chicken is done when the juices run clear and there is no pink color visible. Discard any remaining marinade. Serves 2.

Polarized Plug

This appliance has a polarized plug (one blade is wider than the other). To reduce the risk of electric shock, this plug is intended to fit into a polarized outlet only one way. If the plug does not fit fully into the outlet, reverse the plug. If it still does not fit, contact a qualified electrician. Do not attempt to modify the plug in any way.

Short Cord Instructions

A short power supply cord is provided to reduce the risk resulting from becoming entangled in or tripping over a longer cord. Longer extension cords are available and may be used if care is exercised in their use. If a longer extension cord is used, (1) the marked electrical rating of the extension cord should be at least as great as the electrical rating of the appliance, and (2) the longer cord should be arranged so that it will not drape over the counter top or table top where it can be pulled on by children or tripped over unintentionally.
* Deli Rotisserie Chicken
This recipe is straight from the grocery deli, where that wonderful aroma of rotisserie chicken always makes shoppers immediately hungry. 4-5 pounds whole roasting chicken teaspoon salt teaspoons paprika teaspoon chili powder teaspoon garlic powder teaspoons black pepper teaspoon onion powder teaspoon dried thyme

Electric Power

If the electric circuit is overloaded with other appliances, your appliance may not operate properly. It should be operated on a separate electrical circuit from other appliances.
Remove the giblets from the chicken and discard. Wash the cavity well and dry with paper towels. Tie the chicken wings and legs with cooking string. Combine all the spices in a small bowl and mix well. Rub thoroughly into the skin of the chicken, pressing gently. Cover the chicken and refrigerate overnight. Prepare the chicken for the Rotisserie and load onto Rotisserie Bar Assembly. Insert into Rotisserie. Set the Timer for 1 1/2 - 2 hours. The chicken is fully cooked when the juices run clear and the meat is white, with no pink remaining.The temperature in the dark meat should be 180F on the meat thermometer. If the chicken is not fully cooked, reset the Timer for an additional 10 minutes and test again. Serves 4.
Getting to Know Your Baby George Rotisserie

Chicken with Rosemary

1 2-3 pound chicken Marinade 3/4 cup vegetable oil 3/4 cup lemon juice 2 cloves minced garlic 1 finely chopped medium onion 1/3 teaspoon salt 1/2 teaspoon pepper 1/3 teaspoon dried rosemary or thyme Mix the above ingredients well and pour over the chicken. Let marinate for 3 hours in the refrigerator. Cook on the Rotisserie Bar Assembly for 1 - 1 1/2 hours or until the temperature in the dark meat is 180F on the meat thermometer. The chicken is done when the juices run clear and there is no pink color visible. Serves 2 - 3.

Herbed Roasted Chicken

1 4-5 pound chicken Herb Rub 2-3 Tablespoons dried rosemary 1 Tablespoon peppercorns 2-4 Tablespoons salt 2 Tablespoons dried thyme 2-3 Tablespoons dried parsley Clean out the inside cavity of the chicken. Remove skin if desired. Pat the surface dry with a paper towel. Combine all of the rub ingredients. Rub the ingredients onto the surface of the chicken. Place the chicken on Rotisserie Bar Assembly. Tie cooking string around chicken to hold in legs so they do not touch the Heating Element in the Rotisserie. Insert into Rotisserie. Set Timer for 1 1/2 - 2 hours or until the temperature in the dark meat is 180F on the meat thermometer. Serves 4.
A. Rotisserie Body B. Lift-up Cover with Viewing Window (P/N 21415) C. Timer Control D. Cover Handles E. Drip Tray (P/N 21414)
F. Rotisserie Bar Assembly Track G. Track Grooves H. Heating Element I. Reflector (P/N 21416)

* Herbed Pork Roast

Marinade this roast overnight to develop the wonderful mustard and herb flavors. 4-pound boneless pork loin roast Tablespoons Dijon mustard cup minced onion Tablespoons minced garlic Tablespoons paprika teaspoons black pepper teaspoons dried thyme teaspoon celery seed teaspoon ground sage teaspoons chili powder
Getting to Know Your Baby George Rotisserie Accessories

Q J M N

Tie the roast with cooking string and place it in a medium glass bowl. Rub the surface of the roast with the Dijon mustard. Combine the onion, garlic, paprika, pepper, thyme, celery seed, sage and chili powder in a small bowl. Mix well and sprinkle generously over the roast, turning the roast to coat evenly. Cover the roast with plastic wrap and refrigerate 8-12 hours. Prepare the roast for the Rotisserie on Rotisserie Bar Assembly. Insert into Rotisserie. Set the Timer for 2 1/4 - 3 hours or until done. The roast is done when the internal temperature is 160F on the meat thermometer. Let the meat rest for 15 minutes and slice thinly to serve. Serves 12.

J. K. L. M. N. O. P. Q.

Adjustable Flat Basket Cover (P/N 21417A) Metal Tabs Adjustable Flat Basket Bottom w/Gear Assembly (P/N 21583B) End Wheel w/Thumb Screw (P/N 21584A) End Wheel w/Wheel Gear and Center Bar (P/N 21584B) Skewers with Handles (4) (P/N 21394) Rotisserie Remover (P/N 21395) Thumb Screw (P/N 21585)

Introduction

Your Baby George Rotisserie is a full-featured Rotisserie with a powerful motor and a heavy-duty Rotisserie Bar Assembly. Complete with all the accessories youll need, your Baby George Rotisserie allows you to cook anything from delicate fish or vegetables to poultry items and hamburgers! Cook fish or hamburgers in the Adjustable Flat Basket and roasts or poultry on the Rotisserie Bar Assembly. Any way you cook itits healthy and delicious!

* Spicy Pork Tenderloin

A fast entre that will delight everyone in the family. 1 Tablespoon chili powder 1/4 teaspoon dried oregano 1/4 teaspoon salt 1/4 teaspoon Italian seasoning 1/4 teaspoon ground cumin 1 Tablespoon minced garlic 1 1-pound pork tenderloin Combine chili powder, oregano, salt, Italian seasoning, cumin and garlic in a small bowl. Generously press the spice mixture into the pork, coating each side. Place the tenderloin in the Adjustable Flat Basket and insert in the Rotisserie. Set the Timer for 45-75 minutes or until done. The pork is cooked when the temperature is 160F on the meat thermometer. Slice the tenderloin thinly and serve. Serves 4.

Rotisserie

Foods which are cooked on a Rotisserie are extra flavorful, because they are self-basted with their own juices. Foods are more healthful as fat can drip down, away from the food during cooking. Carefully center food (especially food with a bone in it) on the Rotisserie Bar Assembly, as unbalanced food will cause a jerking motion during cooking. This causes undue stress on the Motor. Adjust food as necessary. No food should touch the Heating Element or walls of the unit. Use cooking string to tie all poultry; some meats also require tying. Trim food if necessary. Before cooking poultry, clean inside of cavity removing giblets and neck, then tie bird with cooking string. Secure legs together with string and secure with a knot. Or, use the legs-ties that may come on the bird. Next, truss the thighs by wrapping string around the largest part of the thigh and secure with a knot. Wrap string around breast securing wings snugly next to body of bird and secure with a knot. Cut off excess string. Refer to the "Cooking Chart" for maximum size of food.

Hungarian Pork Chops

2 4-ounce boneless pork chops, 1/2 inch thick Marinade 2 Tablespoons chili sauce 1-1/3 Tablespoons lemon juice 2 Tablespoons grated onion 1/3 teaspoon dry mustard 1 Tablespoon Worcestershire sauce Dash salt, pepper and paprika Mix above ingredients well and pour over chops. Marinate for up to 3 hours in the refrigerator. Load into Adjustable Flat Basket and insert in Rotisserie. Set Timer for 18-26 minutes or until done. The meat is done when the internal temperature is 160F on the meat thermometer. Serves 2.

* Sirloin & Broccoli Linguine
A hearty, full-meal salad. 1 12-ounce beef top sirloin steak 8 ounces linguine noodles, cooked and drained 1 chopped tomato 1 chopped red pepper 1 cup broccoli cuts, cooked and cooled 1 chopped carrot 1 chopped red onion Dressing 1/2 cup low fat mayonnaise 1/2 teaspoon dill 2 Tablespoons blue cheese 1 Tablespoon minced garlic 1 Tablespoon cider vinegar 1 teaspoon lemon juice Place the sirloin steak in the Adjustable Flat Basket and insert in Rotisserie. Set the Timer for 25-40 minutes or until the meat is at least 145F. Cool and slice thinly. In a large bowl, combine the steak, noodles, tomato, red pepper, broccoli, carrot and onion. Make the dressing by mixing together the mayonnaise, dill, blue cheese, garlic, vinegar and lemon juice. Whisk together and pour over the beef and pasta salad. Serves 4.

Chicken Rub

1 Tablespoon pepper or cracked peppercorn 2-4 Tablespoons salt 1/2 Tablespoon tarragon Note: Measurements will vary due to sizes of the meat. As a rule, use 1-2 Tablespoons of rub ingredients per pound of food. For a 5 lb. chicken, use up to 12 Tablespoons of spices.

Preparing for Use

WARNING: Do not attempt to assemble parts inside the Rotisserie while it is plugged in or hot. Burns or other serious injuries can occur.
Before Using Rotisserie for the First Time
Before using your Baby George Rotisserie for the first time, wash all accessories with hot, soapy water. Rinse all parts well and dry thoroughly. Be sure the Rotisserie is unplugged and use a damp cloth or sponge to wipe down the inside and outside of the Rotisserie. CAUTION: Never immerse the Rotisserie in water or any other liquid!

Beef Roast

1 5-pound boneless beef roast Marinade 3/4 cup vegetable oil. 3/4 cup lemon juice 8-10 cracked black peppercorns 6-8 whole cloves garlic 1 sliced red onion 1 Tablespoon dry rosemary Mix ingredients together and pour over desired meat portion. Allow to marinate overnight in the refrigerator, turning from time to time. This marinade is the best for most kinds of meat including venison and tougher cuts of meat. Place meat on Rotisserie Bar Assembly and insert into Rotisserie. Set timer for 2 1/4-3 1/4 hours or until done. The beef is cooked when the temperature is at least 145F on the meat thermometer.

Prepare Food

We recommend preparing the food to be cooked before proceeding with any Rotisserie assembly. Cut all vegetables to be cooked or prepare a homemade marinade for extra flavor (see Recipes for information about Marinades and Rubs). If necessary, store food in refrigerator while preparing Rotisserie. Before placing any items to be cooked onto the Rotisserie Bar Assembly or Adjustable Flat Basket, we suggest familiarizing yourself with how the Rotisserie operates and how each accessory is assembled and used in the Rotisserie.

* Dijon Mustard Steaks

The Dijon gives these small dinner steaks a distinctive flavor. 4 4-ounce beef KC/NY strip steaks, 1 1/4" thick 1/2 cup Dijon mustard 1 Tablespoon olive oil 1 Tablespoon minced garlic 1 teaspoon dried oregano 1 teaspoon dried thyme 1/2 teaspoon dried basil Place the steaks in a shallow glass pan. Combine the mustard, oil, garlic and spices to make a thick sauce. Brush each steak with the mustard mixture and turn to coat both sides. Cover the steaks with plastic wrap and marinate in the refrigerator for 2-4 hours to blend the flavors. Place the steaks in the Adjustable Flat Basket and insert into Rotisserie. Discard any remaining sauce. Set the Timer for 14-30 minutes and cook until the meat is at least 145F. Serves 4.

Rotisserie Bar Assembly

1. Locate the Rotisserie Bar Assembly. 2. The Rotisserie Bar assembly consists of two End Wheels. One End Wheel (N) has a gear, center bar and two meat tines attached to it. The other End Wheel (M) has two meat tines and a Thumb Screw locking device. 3. Loosen the Thumb Screw and pull the End Wheel off the center bar of the Rotisserie Bar Assembly. Carefully slide the food to be cooked onto the center bar and meat tines of the geared End Wheel. 4. Once the food is in place, align the End Wheel with the center bar of the Rotisserie Bar Assembly. Push the End Wheel with Thumb Screw toward the geared End wheel as far as possible. Tighten the Thumb Screw to lock the End Wheel in place.
Preparing for Use (Cont.)
5. WITHOUT TURNING THE ROTISSERIE ON YET, use the Cover Handles to raise the Cover. 6. Hold the Rotisserie Bar Assembly so the End Wheel with the gear faces to the right. Slide the Rotisserie Bar into the Rotisserie along the Rotisserie Bar Assembly Track. See Figure 1. Make sure each end of the center Bar Assembly drops into the center grooves of the Rotisserie Bar Track.

Recipes

Recipes indicated by asterisk (*) are adapted from the George Foreman's Big George Rotisserie Cookbook by George Foreman and Connie Merydith Pascoe Publishing Salton, Inc. 1999.
A Little About Marinades and Rubs
Marinades tenderize, add flavor and moisten all kinds of foods. To keep beef, fish and chicken flavorful and juicy, a marinade is crucial. There are three basic ingredients in most marinades. Acids (vinegar, citrus, etc.), oils and spices. The acids tenderize, the oils moisten, and the spices add the flavor. The amount of time a food marinates depends on the flavor and texture of that food. For example, fish should only marinate for up to 30 minutes or less, while a steak should marinate for a couple of hours or more. While foods are marinating, they should be kept refrigerated. It is best to remove the food and bring back to room temperature before cooking. NOTE: Do not allow raw or uncooked meats to stand at room temperature for extended periods of time. Extra flavor can be added to meats by rubbing with your choice of spices and herbs. This is called a dry rub. Before cooking, rub the food with spice and herb mixture and it is ready to cook. Common examples of spice rubs are cracked peppercorn, garlic, or rosemary.

Figure 1

Assemble Drip Tray
1. If not in place, slide Drip Tray into position, as shown in Figure 2.
Any spice or herb can be used for a dry rub on virtually any kind of meat: roasts, chicken, steaks, and fish. These, of course, are just suggestions. The possibilities for rubs are endless. Here are some examples:

Figure 2

Insert Reflector
1. Grasp the Handle and slide the Reflector behind the Heating Elements. See Figure 3. Make sure the notches hook over the Heating Element brackets. The bottom of the Reflector must angle over the Drip Tray. Figure 3

Red Meat Rub

1 Tablespoon cracked peppercorn 2-4 Tablespoons salt 2-4 cloves minced garlic 1 Tablespoon rosemary 1 Tablespoon paprika

Fish Rub

1 Tablespoon dried basil 1 teaspoon salt 1 teaspoon pepper pinch paprika
User Maintenance Instructions
WARNING: Do not attempt to disassemble or clean the unit while it is plugged in and/or is hot. Burns or other serious injuries can occur. Your Baby George Rotisserie requires little maintenance. It contains no user-serviceable parts inside the Rotisserie. Contact consumer service if the product requires servicing. CAUTION: Unplug appliance from wall outlet and allow all parts to cool completely before cleaning. CAUTION: Do not use metal or abrasive scouring pads or harsh or abrasive cleansers to clean the parts of the Rotisserie. If necessary, use a nylon bristle brush to loosen hardened food particles. 1. Once product is unplugged and has cooled completely, carefully pull out Drip Tray. Use care not to spill any liquids as they may still be hot. 2. Remove all accessories from Rotisserie. Wash all accessories in hot, soapy water. Rinse well and dry thoroughly. 3. Wipe outside of Rotisserie with a damp cloth or sponge. Dry with a soft cloth. 4. Lift open Cover. If desired and to make cleaning easier, you may also lift open the Cover completely, then pull up and remove Cover to release from tracks. Use a damp sponge to wipe the interior of the Rotisserie. Do not use metal or abrasive scouring pads or harsh or abrasive cleansers to clean inside the Rotisserie. Dry all parts thoroughly. If Cover is removed, replace into tracks on sides of Rotisserie and close Cover.

USING THE ACCESSORIES

ADJUSTABLE FLAT BASKET
1. Squeeze the two metal tabs on the Adjustable Flat Basket Cover and remove. See Figure 4. Set Cover aside. 2. Place food into Basket. Place food flat; do not stack food. 3. Replace Basket Cover so it fits TIGHTLY against food. (The Cover will "hold" the food in place as it turns. The cover can be adjusted up or down to accommodate the thickness of the food. See Figure 5. 4. WITHOUT TURNING THE ROTISSERIE ON YET, use the Cover Handles to raise the Cover.

Figure 4

5. Hold the Adjustable Basket Assembly so the small gear faces to the right. Slide it into the Rotisserie along the Rotisserie Bar Assembly Track. Make sure each end Figure 5 of the Adjustable Basket Assembly drops into the center grooves of the Rotisserie Bar Track.

Skewers

NOTE: Use Skewers with the Rotisserie Bar Assembly only. Do not attempt to use Skewers in any other manner. 1. Load food onto the skewers. 2. Place the End Wheel with Thumb Screw onto the center bar of the Rotisserie Bar Assembly. Align the locking device on the End Wheel with the guide lines on the center bar of the Rotisserie Bar Assembly. Tighten thumb screw to lock in place. 3. Hold one Skewer with the hooked end of the Skewer facing to the left. Place the Skewer in a notched cut out in the End Wheel with Thumb Screw and align the tip of Skewer with the hole in the raised tab on the End Wheel (with gear). 4. Squeeze and press down on the top of the Skewer until it snaps firmly into place. See Figure 7. Repeat for remaining Skewers. 5. WITHOUT TURNING THE ROTISSERIE ON YET, use the Cover Handles to raise the Cover. 6. Hold the Rotisserie Bar Assembly so the End Wheel with the gear faces to the right. Slide the Rotisserie Bar into the Rotisserie along the Rotisserie Bar Assembly Track. Make sure each end of the Rotisserie Bar Assembly drops into the center grooves of the Rotisserie Bar Track.

THUMB SCREW

Cooking Chart (Cont.)
FOOD & QUANTITY Vegetables COOKING METHOD Adjustable Flat Basket WEIGHT/ SIZE 1-1" pcs. Pieces to fill Basket Adjustable Flat 6 heads Basket Rotisserie Bar 8-10 oz. Assembly each COOKING TIME 35-45 min. INTERNAL TEMPERATURE Cook until tender
Garlic Heads Baked Potatoes (4)

25-30 min. 1-1 hrs.

Cook until tender Cook until tender
PLEASE NOTE: The USDA recommends that meats such as beef and lamb, etc. should be cooked to an internal temperature of 145F. Pork should be cooked to an internal temperature of 160F and poultry products should be cooked to an internal temperature of 170-180F to be sure any harmful bacteria has been killed. When re-heating meat/poultry products, they should also be cooked to an internal temperature of 165F.

GUIDE LINES

Hints and Tips
CAUTION: Always protect hands with oven mitts when handling hot Rotisserie parts!
Do not place Rotisserie underneath cabinets or on a tablecloth during use. Times given in Cooking Chart are suggestions. Before beginning the full roasting process, turn the Timer Control to a minimum setting to let the machine rotate a few times with meat in place. Be sure the meat rotates freely and does not hit the Heating Element when it rotates. Turn Timer Control to OFF. If the meat does hit the Heating Element, remove food and tie the food with cooking string or you may need to cut the meat down in size slightly. Do not cover food while it is cooking in the Rotisserie. Do not attempt to cook food in the Rotisserie without the Cover in place and closed. When cooking fatty foods (duck, etc.), check Drip Tray often to be sure the drippings do not overflow. When large cuts of meat are finished roasting, let it sit for 15-20 minutes to let the cooking process complete and to allow the juices to settle before carving. Make sure to use oven mitts or hot pads when removing the Rotisserie Bar Assembly with (or without) the Rotisserie Remover. Place 1 pound of hot dogs flat on work surface with sides touching. Measure approximately 1-inch from edge of hot dogs and push Skewer through all hot dogs. Measure approximately 2 1/2-inches over from Skewer in hot dogs and push second Skewer through. Place Skewers onto Rotisserie Bar Assembly. Repeat for second pound of hot dogs. 19

Figure 6

NOTCHED WHEEL

HOOKED END OF SKEWER

"SQUEEZE"

Figure 7

FOOD & QUANTITY BEEF T-bone Steak (1) COOKING METHOD WEIGHT/ SIZE COOKING INTERNAL TIME TEMPERATURE 14-18 min. 19-23 min. 24-28 min. 35-38 min. 41-45 min. 51-55 min. 25-30 min. 145 F med/rare 160 F medium 170 F well done 145 F med/rare 160 F medium 170 F well done 160 F medium Adjustable Flat " thick Basket 12 oz. Adjustable Flat 1 " thick Basket 8 oz. each Adjustable Flat " thick Basket 4 oz. each Rotisserie Bar 5 lbs. Assembly Adjustable Flat Basket Adjustable Flat Basket Adjustable Flat Basket 1" thick 4 oz. each " thick 4 oz. each 1-1 lbs.

Operation

NOTE: When using this product for the first time, you may notice a slight odor and a small amount of smoke. This is normal and will dissipate in a short amount of time. 1. Use Cover Handles to lift open Cover. 2. Prepare food, Rotisserie Bar Assembly and accessories as instructed in Preparing for Use. 3. Close Cover. 4. Be sure Drip Tray is in place and properly positioned beneath Reflector. (See Preparing for Use.) 5. Plug the Rotisserie into a polarized 120V, 60 Hz household electrical outlet. 6. Once the Rotisserie is plugged in, you may begin operation by turning the Timer Control to the desired cooking time. NOTE: The Timer Control is adjustable anywhere between 15 minutes and 3 hours (180 minutes). As soon as the Timer Control is turned to a time setting, the Rotisserie motor will begin turning and the Heating Element will turn on. Allow the food to cook for the desired length of time. The food will cook only for as long as the Timer is set. When the time elapses, the Timer will sound a loud ding and the Rotisserie will turn off (both the Heating Element and the Motor). 7. Once food is cooked and the Rotisserie is off, unplug the Rotisserie from the electrical outlet. Allow the Rotisserie and cooked food to sit 15-20 minutes. CAUTION: Always unplug Rotisserie before removing food. DO NOT carve meat while it is in the Rotisserie.

Filet Mignon (3)

Hamburgers (4) PORK Pork Loin Center Roast, trimmed and tied Boneless Pork Chops (3) Pork Chops (2) Tenderloin
hrs. 160 F medium 2 -3 hrs. 170 F well done 32-34 min. 42-44 min. 18-22 min. 22-26 min. 45-75 min. 160 F medium 170 F well done 160 F medium 170 F well done 160 F medium 170 F well done
LAMB Leg, semi-boneless Rotisserie Bar Assembly Skewers Kabobs SEAFOOD Adjustable Flat Swordfish Basket Steak (3) Adjustable Flat Salmon Steak (3) Basket Adjustable Flat Salmon Fillet (3) Basket Adjustable Flat Orange Roughy Basket Fillet (4) Adjustable Flat Jumbo Shrimp, Basket split shell MISCELLANEOUS Skewers Hot Dogs (16) Adjustable Flat Bratwurst (4) Basket Smoked Bratwurst, Skewers cured & cooked (12)
5 lbs. 1" pieces 1" thick 6 oz. each 1" thick 8 oz. each 1" thick 4 oz. each " thick 4 oz. each lb.

145 F med/rare 160 F medium 145 F med/rare 160 F medium 145 F med/rare 160 F medium 170 F well done 145 F med/rare 160 F medium 170 F well done 145 F med/rare 160 F medium 170 F well done
LIMITED ONE YEAR WARRANTY
Warranty: This George Foreman product is warranted by Salton, Inc. to be free from defects in materials or workmanship for a period of (1) year from the original purchase date. This product warranty covers only the original consumer purchaser of the product. Warranty Coverage: This warranty is void if the product has been damaged by accident in shipment, unreasonable use, misuse, neglect, improper service, commercial use, repairs by unauthorized personnel, normal wear and tear, improper assembly, installation or maintenance abuse or other causes not arising out of defects in materials or workmanship. This warranty is effective only if the product is purchased and operated in the USA, and does not extend to any units which have been used in violation of written instructions furnished with the product or to units which have been altered or modified or to damage to products or parts thereof which have had the serial number removed, altered, defaced or rendered illegible. Implied Warranties: ANY IMPLIED WARRANTIES WHICH THE PURCHASER MAY HAVE ARE LIMITED IN DURATION TO ONE (1) YEAR FROM THE DATE OF PURCHASE. Some states do not allow limitations on how long an implied warranty lasts, so the above limitation may not apply to you. Warranty Performance: During the above one-year warranty period, a product with a defect will be either repaired or replaced with a reconditioned comparable model (at our option) when the product is returned to the Repair Center, or the purchase price refunded. The repaired or replacement product will be in warranty for the balance of the one-year warranty period and an additional one-month period. No charge will be made for such repair or replacement. Service and Repair: Should the appliance malfunction, you should first call toll-free 1 (800) 2339054 between the hours of 9:00 am and 5:00 pm Central Standard Time and ask for CONSUMER SERVICE stating that you are a consumer with a problem. Please refer to model number GR59A when you call. In-Warranty Service (USA): For an appliance covered under the warranty period, no charge is made for service or postage. Call for return authorization (233-9054). Out-of Warranty Service: A flat rate charge by model is made for out-of-warranty service. Include $10.00 (U.S.) for return shipping and handling. We will notify you by mail of the amount of the charge for service and require you to pay in advance for the repair or replacement. For Products Purchased in the USA, but Used in Canada: You may return the product insured, packaged with sufficient protection, and postage and insurance prepaid to the USA address listed below. Please note that all customs duty / brokerage fees, if any, must be paid by you and we will require you to pay the cost of customs duty / brokerage fees to us in advance of our performing any service. Risk During Shipment: We cannot assume responsibility for loss or damage during incoming shipment. For your protection, carefully package the product for shipment and insure it with the carrier. Be sure to enclose the following items with your appliance: any accessories related to your problem, your full return address and daytime phone number, a note describing the problem you experienced, a copy of your sales receipt or other proof of purchase to determine warranty status. C.O.D. shipments cannot be accepted. To contact us, please write to, call, or email: To return the appliance, ship to: Attn: Repair Center Salton, Inc. Salton, Inc. P.O. Box South Missouri Street Columbia, MO 65205-1526 Macon, MO 63552 1(800) 233-9054 Email: Salton@Saltonusa.com Limitation of Remedies: No representative or person is authorized to assume for Salton, Inc. any other liability in connection with the sale of our products. There shall be no claims for defects or failure of performance or product failure under any theory of tort, contract or commercial law including, but not limited to negligence, gross negligence, strict liability, breach of warranty and breach of contract. Repair, replacement or refund shall be the sole remedy of the purchaser under this warranty, and in no event shall Salton be liable for any incidental or consequential damages, losses or expenses. Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you. Legal Rights: This warranty gives you specific legal rights, and you may also have other rights which vary from state to state. George Foreman is a trademark of Salton, Inc. For more information on Salton products: Visit our website: http://www.salton-maxim.com 2001 Salton, Inc. P/N 60694A All Rights Reserved Printed in China 9/01 Version 2

Founded as the New Bauhaus in 1937, Chicagos Institute of Design, IIT is a center for advanced study in human-centered innovation. Learn more: www.id.iit.edu

Portfolio

Joyful Unique Earnest
Jue Lu lujue@id.iit.edu 312. 730. 7186

GEORGE FOREMAN GRILLS

Portfolio Plan Jue Lu
ID 521-042|Portfolio Planning Institute of Design, October 28, 2005
Jue Lu, Portfolio Planning

Company Background

Salton is an Illinois-based leading domestic designer, marketer and distributor of a broad range of branded, high quality small appliances under such well-recognized brand names as Salton, George Foreman, Toastmaster, Breadman, Juiceman, Juicelady, Westinghouse, Farberware, Melitta, Russell Hobbs, Tower, and Haden. It also designs and markets tabletop products, time products, lighting products and personal care and wellness products under such brand names as Block China, Atlantis Crystal, Sasaki, Calvin Klein, Timex, Ingraham, Timex, Westclox, Big Ben, Spartus, Stiel, Ultrasonex, Relaxor, Carmen, Hi-Tech, Mountain Breeze, Salton and Pifco. The current corporation was founded in 1988, however the brand itself dates back to 1947. Salton became a publicly traded company in 1991. Since then it has rapidly expanded its product portfolio through acquisitions and exclusive distribution agreements. The Brand George Foreman Today, the George Foreman Grill is a whole line from grills to rotisseries with 50 millions units sold and retail sales exceeding $2 billion, says CEO Leon Dreimann of Salton Appliances. George Foremans strengths and weaknesses are listed below: Strengths - Well-known brand name - The breadth, quality and innovation of the products - Dierent sizes and colors for some products - Strong relationships with retailers - Strong outsourcing strategy Weaknesses - U.S. sales growth has stopped - Increasing competition
The George Foreman brand, one of the pillars in the house that Salton built, continued to add innovations to the electric grill category it virtually created. Salton will be oering a complete line of electric and propane-powered George Foreman outdoor grills in scal 2001.
Institute of Design, Illinois Institute of Technology www.id.iit.edu
Salton promises Innovation For a Healthier Today and Tomorrow.
The George Foreman Champ Grill. In new stylish colors!

October 28, 2005

Current Product Portfolio
George Foremans portfolio is made up of 3 lines of indoor grills, outdoor grills and rotisseries, together with several accessories, including stand, cookbook and cleaning sponge. $500
Double Knockout Double Champion Grill _ GGR88DK Price: $169.99 Cooking Surface: over 200 square inches USP: 100 sq. inches of cooking surface on each independently heated grilling side Champion 8 Burger_GR38SIL Price: $119.99 Cooking Surface: 128 square inch USP: 30 minute timer; Variable temperature control Jumbo Size Plus W/Cookbook_GR36CB Price: $119.99 Cooking Surface: 133 square inch USP: Double non-stick coated grilling plates 10th Anniversary Grill_GRV160S Price: $99.99 Cooking Surface: 160 square inch USP: Thermostat controlled ready light The Next Grilleration-6 burger_GRP99 Price: $119.99 Cooking Surface: 96 square inch USP: Removable grill plates Stainless Steel Jumbo Grill W/Timer_GR35SBTMR Price: $119.99 Cooking Surface: over 120 square inches USP: 20 minute timer with automatic beep 8-in-1 Toaster Oven/Broiler_GRV660 Price: $99.99 USP: 8 In 1 Unit
Outdoor Grills Indoor Grills
Deluxe Stainless Outdoor Grill_GBQ440 Price: $499.99 Cooking Surface: 600 square inch USP: 40,000 BTUs of 4 cast iron burners with individual extra large control knobs

George Foreman 5 Star Grill_GR55 Price: $119.99 USP: 3 Interchangeable cooking surfaces Adjustable temperature control probe

$120 $100

Double Champion Grill_GGR62 Price: $97.99 Cooking Surface: over 200 square inches USP: Variable temperature and 30 minute timer Stainless Outdoor Propane Grill_GP324SS Price: $79.99 Cooking Surface: 324 square inch USP: Grill surface and warming rack; Compact and Portable Outdoor Portable Propane Grill_GP160A Price: $69.99 Cooking Surface: 160 square USP: Grill & griddle cooking surface Indoor/Outdoor Bar-B-Que_GGR50B Price: $67.99 Cooking Surface: over 240 square inch USP: Electronic Grill

Rotisseries

George Jr. Rotisserie Price: $99.99 USP: Holds up to a 10 lb. turkey

$80 $70

The Next Grilleration-4 burger_GRP4 Price: $69.99 Cooking Surface: 72 square inch USP: The grilling plates are removable and dishwasher safe Stainless Steel Family Size Plus W/Timer Price: $59.99 Cooking Surface: over 84 square inches USP: 20 minute timer with automatic beep Foreman 21 in. Griddle_GFG21 Price: $49.99 Cooking Surface: 21 square inch USP: Backstop for Easy Food Removal Sleek Contemporary Design Grill W/Bun Warmer_GR19BW Price: $39.99 Cooking Surface: 64 square inch USP: Cord Storage Wrap The Champ Grill W/Bun Warmer_GR10AB Price: $24.99 Cooking Surface: 39 square inch USP: Thermostat-controlled ready light Super Champ Grill W/Bun Warmer_GR18B Price: $39.99 Cooking Surface: over 50 square inches USP: Has a oating hinge The Champ Grill_GR10AWHT Price: $24.99 Cooking Surface: 38 square inch USP: Thermostat-controlled ready light Sleek Contemporary Design Grill W/Bun Warmer_GR29BW Price: $69.99 Cooking Surface: 100 square inch USP: Cord Storage Wrap Combo Grill/Griddle_GF20G Price: $69.99 Cooking Surface: 100 square inch USP: Grill Surface & Griddle Surface; Independent Variable Temperature
Baby George Rotisserie Price: $59.99 USP: Holds up to a 5 lb. turkey Model #: GR59A

Accessories

Double Champion Stand_GGR64 Price: $49.99 Cart Styled Stand_GGR67 Price: $49.99

$25 $20

Portfolio characteristics - Nonstick cooking surface - The patented slope and grill design - Drip tray to catch run-o fat - Specially designed spatula - Full range of price points - Range of designs
Portfolio themes - Healthy cooking - Enjoyable cooking - Ease of use - Durability - Ease of cleaning - Style
Cookbook_GR150 Price: $19.95
Cleaning Sponges Price: $5.99

Current Customer Targets

Basic Characteristics. People who. Like grilled food. Like kitchen gadgets. Concern with healthy cooking. Enjoy cooking food themselves but do not have the time, skills, desire, or equipment for more sophisticated cooking. Want variety in their meals. Must cook to please a variety of tastes.

College Students and Graduates Dieters/Vegetarians Working Professionals Home Entertainer
Young college students and graduates who do not have meal plans and live independently. They enjoy cooking and various tastes of food while lack of skills for sophisticated cooking.
Typically women who pay special attention to their eating habits regarding the particular needs, such as religion, keeping t, losing weight, etc.
Young to mid-aged professionals without kids devote much of their time and energy into their careers, which leaves less time for cooking. They would prefer quick cooking and easy cleaning. The lack of children aords these professionals disposable income and when married dual incomes.
Young to mid-aged hospitable parents who like to spend time with their kids and friends, and also enjoy outdoor activities.

Customer Prole

Youth Babyboomers High Income Female High Price Sensitive High Brand Conscious High Health Conscious High Enjoyment High Eciency Gadget User College Students and Dieters/Vegetarians Working Professionals Home Entertainer October 28, 2005

Demographics

Low Income Male

Psychographics

Low Price Sensitive Low Brand Conscious Low Health Conscious Low Enjoyment

Behavioral

Low Eciency Passive User

Competitive Landscape

This sampling of competitive products is a generic overview that compromises items for current user segments. This exercise could be tailored to a specic user type for further exploration.

Direct Competition

Indirect Competition

Category

Generic

Budget

Electric Wok

Sandwich Maker

Pre-prepared & Frozen Meals & Meal Kits
George Foreman Champ Grill GR10AWHT Quesadilla Maker Toaster Party Trays Mcdonalds
Electric Grill Hamilton Beach 25219 HealthSmart Contact Grill Slow Cooker Steamer Blender Coeemaker

Microwave

Pizza Oven DVD Book
CG-8 4-Party Grill Mate Propane Grill Buets & Warmers Pedometer Fat Tracker

Charcoal Grill

Fajitas & More

Potential New Customers

Trends Appliances According to the Association of Home Appliance Manufacturers (AHAM), todays consumer wants appliances that are: - Convenient - Multi-purpose - Healthy - Stylish - Multi-user - Multi-location Entertainment Libbey Inc., a leading provider of tableware products, reports several consumer trends: - Cocooning & Hiving - Creativity - Convenience & Aordability Cooking A study by the US Department of Agriculture cites the following trends: - Less Time - Fewer People - Less Cooking - Increasing Diet Concerns New Customer Segmentation Home-products companies cater to geeks and geezers. Tom OHiggins, a former Williams-Sonoma executive who now heads a marketing and design rm in California, is the one who tagged the groups as tech-obsessed geeks and over-50 geezers two key segments of the population who increasingly rule the market with their spending dollars. Shifting US Population The US market provides an interesting opportunity because Hispanic consumers are growing within the US. By 2050, Hispanics will make up 23% of the US population, up from 11% in 2000. Outside US Market China youth market is an attractive one. - 15.8% of Chinese population born 1972-1987, the population will increase to approximate 17.3% in the next 5 years. - Desire total control over creative collections, including their own creative assets. - Want to lead and to stand out - Willing to take risks
The geek portion of the market, dened as some 61 million people ages 10 to 26. The younger population is looking for things they cant nd everywhere. They want unique and dierent things that are functional and fun, says Sharon Tindell, executive vice president of the Container Store, who was shopping at the trade show. The younger customer has much more of an anity for design.

Geezers

Many of the 82 million Americans over age 50 arent yet ready to buy long-handled shoe horns or home debrillators (let alone allow anyone refer to them as geezers). A driving market force since birth, theyre still out there shopping for high-end kitchen accessories and status vacuums. Far from scaling down, many in this cohort are remodeling their homes as they become empty nesters or retirees, and searching for ways to stay young and healthy beyond Botox. Geezers are looking for professional products for their kitchen,
Younger customers, say marketers, are decidedly less fussy about cleaning, and looking for ways to make the whole process faster and easier. George Foreman Jr., the 30-year-old son of the boxing champion turned grillmaster, was aft the show promoting the new George Foreman grill-cleaning spray. I have a lot of friends who arent married yet, and they grill something quick when they get home, Foreman says. Some of the guys are lazy and might not clean their grills right away. This new spray cleaner will help them.

and investment appliances that look good on their kitchen islands, says OHiggins, whose rm is called the OCompany. And they love massaging anything. As their kitchens become more glamorous, geezers are demanding appliances worthy of being displayed on those trophy granite October 28, 2005 countertops.
Objectives and Strategies
Strategy George Foreman focuses on product leadership, stressing high quality products that are virtually unbreakable. Their product portfolio mainly focuses on indoor electric grills, as well as complimentary products, such as cookbooks. Products range from indoor grills to outdoor grills. Since George Foreman is currently in the maturity phase of its life cycle, its portfolio objectives are to increase prot while extending and retaining customers. Adding new products that leverage its brand and provide a better customer experience can help George Foreman attain its prot goals. Hypothesis - Retain the position of product innovation to get consumers to recognize and respect the brand. - Build consistent design language for the products in order to promote the brand and keep customer loyalty. - Understand customers better to expand new markets and to establish better experience for customers. Tactics - New customer segments - New targeted products - Re-organize the portfolio - Set up consistent design language

Maturity

Product Leadership Operational Excellence Customer Intimacy
Portfolio Options & Evaluation

New Markets

Dynamic Rank Order In order to maximize the value of the portfolio against the previously stated company objectives, a rank order method was used. Fifteen dierent projects were given scores using a 1-3 rating scale. The list of projects presented below includes a variety of existing and new products that address both existing and new markets.

Extension

Existing Products

Innovation

New Products

iona Low Exec ut

Existing Markets 1. Simplify & Clarify Electric Indoor/ Outdoor Grills There are many electric indoor grills in the portfolio which are hard to dierentiate from each other. The design language isnt consistent within the portfolio.

2. Build Accessories around Grills & Cooking Provide cleaners, special sauces, pre-packaged food and party planning books to make the grill cooking experience easier and funnier. 3. Complete Outdoor Grills Oer a complete line of electric or propanepowered grills to meet the needs of current customers needs, such as outdoor activities and cooking for fun. 4. Complete Indoor Grills Oer a complete line of electric indoor grills which have special features to entertain customers to make the grill cooking experience easier and funnier. 5. Professional Electric/Propane-powered Grill A new line of professional grills targeting barbecue restaurants.

gic F it

Low Th

Strat e

reat o

l Risk

Penetration

Expansion

f Com petit ion olog ical F easib ility Bran d Va lue Tota l Tech n
6. Hispanic Electric Grill A new line of Hispanic electric grills meets the needs of Hispanic cuisine.
7. Senior Market Promote products to senior market in the US who have more disposable money and enjoy home entertaining and outdoor activities.
8. China Youth Market Launch products in China market targeting the youth.

Recommendation

High Reward Stage One Option 1: Simplify & Clarify Electric Indoor/Outdoor Grills Option 3: Complete Outdoor Grills Option 4: Complete Indoor Grills Stage Two Option 7: Senior Market Option 8: China Youth Market George Foremans current portfolio basically consists of indoor grills and outdoor grills two product lines. The indoor grill line tends to be lled with products of slightly dierent features with dierent sizes while the outdoor grill line is not complete and is not in a strong position in the face of competitors. In order to maximize companys resource and leverage the risk, I would recommend option 1, option 3 and option 4 together as the current solution which is aligned with George Foremans strategy and new development goal. Great opportunities exist for George Foreman to serve new customers such as China youth market and senior in the US. However, the next few years should be spent simplifying, improving, and extending both the indoor and outdoor grill lines. It can establish a strong brand image and be in a winning position of the competition. Low Risk

Opt #3 Opt #4 Opt #7

Opt #8

Opt #1

Opt #6 Opt #5

High Risk

Opt #2

Low Reward

Rank Options 1. Simplify & Clarify Electric Indoor/Outdoor Grills 1 2. Build Accessories around Grills & Cooking 3. Complete Outdoor Grills 4. Complete Indoor Grills 5. Professional Electric/Propane-powered Grill 7. Senior Market 8. China Youth Market
6. Hispanic Electric Grill
Innovations thru Asian Influence

Starbucks Coffee

Project Summary
- Looking at Asian culture as a source for innovation for a multi-cultural audience.
Photo studies captured different aspects unique to Asian culture
Feedback from users provided insights into the different aspects and rituals of drinking beverages
Asian culture and its global influence suggest direction for new products and services that can be applied potentially to a wider market
Analysis and synthesis revealed opportunities for Starbucks into two categories that fulfills the needs and desires of target users

Contextual Research

Interviews/Journals

Discoveries

Innovations
Institute of Design I Observing Users I ID516 | Andrew Kim, Britney Na, Laura Lu, Stephen Palumbo, Yared Akalou

Overview

Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores. In addition to sales through company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The companys objective is to establish Starbucks as the most recognized and respected brand in the world.
source: http://www.starbucks.com

Company Profile

Frequent users go about 18 times/month Latte most popular order Worlds largest Starbucks in Seoul, South Korea Minority supplier and community programs Flushing, New York Main Street store- Menu is translated into Mandarin and Korean
Total revenue in the 53 weeks ended Oct. 3 rose 30% to $5.3 billion from $4.1 billion. Company-operated retail stores accounted for approx. 85% of net revenues during fiscal 2003 Specialty operations accounted for approx. 15% of net revenues in fiscal 2003 Market cap $19 billion
6,000+ U.S. coffee shops 2,437 international units (33 countries) -1234 Asia Pacific 8,500+ outlets worldwide

Outlets

Interesting Facts

Financials

Market Trends

The influence of Asian culture and its impact on global business is rising.
Changing America, Changing Tastes - Chicago Tribune, 2004 Asian are projected to be the fastest growing population category [in the US] over the next half century. - AP Article, 2004 The growing population of Asian Americans has significantly influenced American society. - Franklin Ng, Professor of Anthropology, Cal State Univ. 2004 Current News

Research Methods

Photo studies from Korea and China Starbucks Downtown Chicago Asian populated area (Skokie, Schaumburg) Starbucks Online Communities in Asia
Ethnicity 1-Chinese 1-Korean 2-Chinese 2-Korean
Location USA USA China Korea
Ethnicity 7-Korean 2-Korean 1-Chinese 1-Caucasian
Location USA Korean USA USA
Korean coffee shops Other Chinatown tea/coffee shops Hong Kong coffee shops

Observations

Six Diary Studies

Eleven Interviews

Activities

Asian Asian-American

Home Socializing *Socialization Aspects *Ceremony of making drinks *Beverage Preferences *Freshness/ Health Limited Selection All-in-one Cafes
Game board Cafes Karaoke Bars Cyber Cafes Bubble Tea Tai-chi Freshness Event Cafes Group Preference Tea Ceremony
Drink adaptation Convenience Healthy drinks Juices

Summary

Its very loud in Starbucks.so I cant stay long in Starbucks - Yeari Lee, South Korea With girl friends, I like to go to event driven placescostume bars were you can dress up, a restaurant with costumesfantasy driven places. - Hyuniee, USA Starbucks is cool in Korea. Thats where everybody meets its a landmark. - Joy Kim, USA

Socialization Aspects

More than anything else, the juice is good for health. - Sunghan Kim, South Korea
I had ginger herbal tea this morning to soothe my sore throat. - Sang Park, South Korea
I sincerely showed my appreciation for the drink that kept me enjoying it for a long period and that brought me certain good for my skin. - Cindy Chen, China

Freshness/Health

Corn Tea- made by corn, good flavor & taste, it makes me relax. - Soungmin Yoo, South Korea I dont like taking drinks away. I end up dumping it out without finishing it all. - Donnie Lee, Taiwan I wanted to drink something.Fuse looked good for my thirst. And it has vitamins! -Yong Gyun Ghim, South Korea During work, I made hot green tea with tea bags. I had a break time having warm tea. I was refreshed by the tea. - Youngmin Kim, South Korea

Beverage Preferences

When I was in Korea, the cafe I used to go had some booths for couples. Its got more comfortable seatings, a small movie screen and dimmer lighting. - Angela Sung, USA The moment I sipped it, it reminded me of the famous designer, Philippe Starck, who invented lemon squeezer.I was considering that if this juice was extracted by Philippes beautiful invention, it might taste sweeter. - Cindy Chen, China I have fond memories [of CoffeeBean]. I like their ice blended.I would go with friends. I met my husband there. - Joy Kim, USA

Ceremony

Starbucks Experience

Experience

Beverage

Environment

Service

Diagram

Insights
Time Spent with Others Environment should support group activities
Personalization/Emotive Qualities New services should allow for customization and help to create positive experiences
New product offerings should meet the needs of fresh and healthy choices

Social Interaction

Product Offering

Quality of Experience

Environments
Support group activities with furniture layout Designated seating areas Mobile emotive digital screen to allow for more privacy with small groups

Beverages

Personalization- Being involved in the brewing of the tea Fresh tea leaf selection with the addition of having different medicinal purposes) Alternative drinks that focus on health and taste Trying new things (sampling sessions) Creating new memories- drinks helping to create new memories Group beverages- Family and couple teapots and carafes

- This

project serves as a model for studying other ethnic groups that could lead to further innovations for Starbucks

Future Opportunities