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CONTACT: Phone: E-Mail: Jason Ledder R&J Public Relations (908) 722-5757 / Cell (201) 650-8160 jledder@randjpr.com
SAMSUNGS NEW L-SERIES DIGITAL CAMERAS ADD A TOUCH OF STYLE AND SOPHISTICATION RIDGEFIELD PARK, N.J., April 23, 2008 Samsung is proud to showcase three new additions to its compact and stylish L-Series of point-and-shoot digital cameras this spring. The new 10.2 mega-pixel L210 and L200, and the 8.2 mega-pixel L100 join Samsungs popular lineup and combine a number of features commonly found on higher-priced, more advanced models.
All three additions feature a high-quality, 3x optical zoom Samsung NV lens and pack a large 2.5" LCD screen which will automatically brighten or dim depending on the current lighting situation. For reviewing and sharing images with others, the L210, L200 and L100 also feature an intuitive Multi-Slide Show. With Mutli-Slide Show, end-users can playback their images using five different slide transitions.
Compact and stylish, the L210 offers shooters Dual Image Stabilization, which combines Samsungs Optical Image Stabilization (OIS) with Digital Image Stabilization (DIS). When selected, the two work simultaneously to provide blur-free images, regardless of how shaky the user is holding camera. For low-light environments and to help minimize the effect of camera shake, the L200 and L100 utilize DIS to produce sharp, clear images.
The cameras also feature a number of user-friendly features, including Face Detection, Self Portrait and Auto Red Eye Fix modes. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically -more-
Page 2 of 3 adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique function that takes the guessing out of taking a self portrait. By utilizing Face Detection technology, the L210, L200 and L100 automatically detect the users face, adjust focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. For enhanced versatility, shooters can remove red-eye during image playback, or for even greater convenience, set the cameras to Auto Red Eye Fix to automatically detect and eliminate red-eye from their images as they are taken.
The new L-Series models are the ideal choice for consumers in search of a slim, stylish and feature-packed digital camera, said Tony Sorice, vice president of Sales and Marketing for Digital Imaging, at Samsung Electronics America. With the L210, L200 and L100, consumers have access to a number of advanced and helpful features, including Face Detection and Self Portrait modes, the ability to shoot at ISO 1600 and image stabilization.
Another user-friendly feature of the L210, L200 and L100 is Function Description. Designed to reduce the intimidation factor of the cameras various modes, Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the cameras menus, helping the end-user determine which setting is appropriate for their current shooting scenario. The cameras Photo Help Guide is another intuitive feature incorporated into the digital camera. Photo Help Guide offers the end-user a guided tour of how to take better images as well as easy-to-follow tips instructing them how to obtain excellent results.

The L210, L200 and L100 are also equipped with advanced movie modes. The L210 and L200 offer users SVGA resolution (800x592) MPEG-4 video and the L100 features VGA resolution (640x480) MJPEG video. All three new L-Series cameras feature in-camera editing controls as well. By using the cameras Successive Recording mode, users can pause, and then resume filming of video clips without having to save the clips as individual

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Page 3 of 3 files. Additionally, users can operate the cameras optical zooms and engage DIS image stabilization while filming to compensate for camera shake and to reduce blur.
Specifications Mega-Pixels Optical Zoom LCD Size Shutter Speed ISO Movie Mode Memory Card Special Features L210 10.2 3x 2.~ 1/1500 (Manual: 8 ~ 1/1500) Auto, 80, 100, 200, 400, 1600 MPEG4/SVGA (800x592) SD/SDHC (up to 8GB) - Dual Image Stabilization (Optical + Digital) - Face Detection - Self Portrait L200 10.2 3x 2.~ 1/1500 (Manual: 8 ~ 1/1500) Auto, 80, 100, 200, 400, 1600 MPEG4/SVGA (800x592) SD/SDHC (up to 8GB) - Digital Image Stabilization - Face Detection - Self Portrait L100 8.2 3x 2.~ 1/1500 (Manual: 8 ~ 1/1500) Auto, 80, 100, 200, 400, 1600 MJPEG / VGA (640x480) SD/SDHC (up to 8GB) - Digital Image Stabilization - Face Detection - Self Portrait
* Specifications are subject to change without notice. The Samsung L210 is available now at an MSRP of $249.95 The Samsung L200 is available now at an MSRP of $229.95 The Samsung L100 is available now at an MSRP of $199.95
About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of awardwinning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information. # # #

Digital Camera

The Samsung L100 is a high resolution digital camera that is equipped with a true-colour filtered 8.2 mega-pixel CCD. This allows the Samsung L100 to produce even better images and take detailed photos for printing up to poster size. In addition, the Samsung L100 has a 3x optical and 3x digital zoom giving 9x total zoom when combined.
8.2 Mega-pixels 2.5 Intelligent LCD 3x Optical Zoom 3x Digital Zoom Face Detection DIS (Digital Image Stabilization) Red-eye Fix ACB (Auto Contrast Balance) Photo Help Guide Self Portrait Function Description 11 Scene Modes High Sensitivity ISO 1600 Movie Mode (Record, Zoom, Pause and Edit) Auto Macro Multi Slide Show

C am e r a fe a tur e s

The Samsung L100 is a high resolution digital camera that is equipped with a truecolour filtered 8.2 mega-pixel CCD. This allows the Samsung L100 to produce even better images and take detailed photos for printing up to poster size. In addition, the Samsung L100 has a 3x optical and 3x digital zoom giving 9x total zoom when combined. Digital Image Stabilization (DIS) technology prevents the degradation of image clarity and colour which is sometimes found in flash photography. Digital Image Stabilization enables you to take well exposed, sharp pictures in low light conditions without the use of a flash. This guarantees you brighter and more natural looking images. Face Detection. With the Face Detection function, the Samsung L100 enables you to take better portrait pictures with ease. The function detects faces and automatically focuses on them; the brightness of the faces is adjusted optimally for beautiful portraits. 11 Scene Modes. You have a choice of scene modes to help you get the perfect shot in any situation. By automatically adjusting the camera's setting according to the situation, you can be sure of getting great pictures effortlessly. The scene modes provided are Children, Landscape, Close-up, Text, Sunset, Dawn, Backlight, Fireworks, Beach and Snow, Night and Portrait. Intelligent 230K pixel 2.5 LCD. Great luminosity achieved through automatic adjustment of brightness based on light conditions. Brightness is automatically adjusted and corrected to prevent reduced luminosity of the LCD that can occur as result of strong sunlight. Brightness is automatically adjusted to prevent unnecessary battery consumption when pictures are taken in low light conditions and the LCD is clearly visible. Intelligent LCD is a function that adjusts brightness of the LCD automatically based on the surrounding light. Self Por trait. Accurate exposure and focus for self portrait shots. Using the face detection function, a beeping sound notifies users that a face is located in a specific area. This function helps convenient and accurate self portraits. Easier self portrait shooting recognition of up to 3 faces for shots with friends. Beeping sound to deliver clearer information by the camera, moves out of the frame. Function Description and Photo Help Guide. Instructions on the camera functions for beginners. If a problem is encountered during shooting, troubleshooting instructions are provided so that image correction can be easily performed by anybody. Step-by-step instructions on use of the camera are provided through the LCD for users convenience. When each camera function is set-up, instructions for the corresponding function is provided so that the camera can be operated even by a beginner. Instructions regarding the entire camera functions such as shutter and aperture as well as shooting are available. Shooting Mode AEB or Exposure Correction function Auto Macro capability White Balance Selection Colour Effect function
S up p l i e d ac c e s s o r i e s
Rechargeable Lithium Battery: SLB-10A Travel Adapter: SAC-47 USB Cable, AV Cable Camera Strap Software - CD-ROM User's Manual

N et dim e nsi o ns & wei g h t (WxHxD)
Dimensions: 3.8" x 2.4" x 1.0" Weight: 0.35 lbs.
S hip p in g dim ensi ons & wei g h t ( W x H x D )
Dimensions: TBD Weight: TBD

O r der c o d e

EC-L100ZBYA/CA - Black EC-L100ZRYA/CA - Red
770332540108 - Black 770332544106 - Red
S p e c i f i c at i o ns
Lens: Samsung lens f = 6.2 ~ 18.6mm (35mm film equivalent: 37 ~ 111mm) LCD Monitor: Intelligent 2.5" TFT Colour LCD Focusing: TTL auto focus (Multi AF, Center AF, Face Detection AF) Flash Modes: Auto, Auto & Red-eye reduction, Fill-in, Slow sync, Flash off, Redeye Fix Shooting: Still Images / Movie Clip Storage: SD Card (up to 2GB guaranteed) SDHC (up to 4GB guaranteed) MMC+ (up to 1GB guaranteed)
All pictures simulated. Design and specifications are subject to change without notice. Non-metric weights and measurements are approximate. All features, specifications, and model numbers subject to change. 2008 Samsung Electronics Canada, Inc. All rights reserved Samsung is a registered trademark of Samsung Electronics Co., Ltd. All product and brand names are trademarks or registered trademarks of their respective companies.

C onn e c ti v i t y

PC connection: Windows 98/98SE/2000/ME/XP/Vista Mac: Power Mac G3 or later - OS 9.2 - 10.4 USB 2.0 (Hi-speed)

1.800.SAMSUNG samsung.ca