Start-up Guide for Kids

Meet Firefly !

Firey is a wireless phone designed just for kids. It has a special keypad so you dont have to remember or dial any numbers. The Firey phone also has lots of other awesome features and its really easy to use.
Firey Parts and what they do
1. Earpiece Lets you hear callers. 2. Microphone Lets callers hear you. 3. Display Lets you get information and make choices. You can: check the name and number of who you want to call see whos calling you check the date and time see how strong your battery is see how strong the phones signal is choose your phones display colors and sounds 4. Emergency Button Press and hold for 3 seconds if you need to make an emergency call, then press. 5. Mom Call Key Press this key to call your mom, or any other special persons number stored here. 6. Dad Call Key Press this key to call your dad, or any other special persons number stored here. 7. Phone Book Key This is where you can store up to 20 additional phone numbers. 8. Send Key Press this key when you want to make or answer a call. You can also press and hold to view the Firey phones menus. 9. End Key Press this key to end your calls. You can also press and hold to turn your Firey phone on or off. 10. Volume Buttons Use these buttons to control how loud voices and rings are on your phone. 11. Firey Fireworks Button Press this button to start the Firey Fireworks. 12. Charger Port This is where your phone plugs in to recharge its battery. 13. Headset Port Plug your headset in here. 14. Accessory Hook Other Firey accessories can be attached here.

Use the Firey phones

to select menu choices.
Heres how the Firefly phone works
Turning your Firey phone on or off
Just press and hold for a few seconds.

Making calls

To call Mom or Dad 1. Press 2. Press 3. Press or. to place the call. to hang up.
To call someone from your Phone Book 1. Press. 2. Use <- and -> to scroll to the name and number of the person you want to call. 3. Choose OK when you see the name and number of person you want to call. 4. Press 5. Press to place the call. to hang up.
To make an Emergency Call
Emergencies dont happen very often. But if you or someone you know really needs it, your Firey phone can call for help right away. 1. Press and hold the Emergency Button for 3 seconds. 2. Release the button when you see Emergency Call or Call 112 appear on the display. 3. Press 4. Press to place the call. to hang up.
Never use the Emergency Button unless there is a real emergency. It will immediately connect you to police, re, or ambulance services.

Getting calls

To answer a call 1. Check the display to see who is calling. 2. Press 3. Press to answer the call. to hang up.
To use call waiting If youre talking to one person and another person tries to call, youll hear a beep. Look at the display to see whos calling. 1. Press to answer the new call. The phone will automatically put the rst caller on hold. 2. To ignore the new call, choose BYE. 3. If you want to switch back and forth between the two calls, choose SWAP. 4. When youre nished talking to that caller, just press will be reconnected. 5. When youre ready to hang up, just press To see missed calls If someone tries to call you while your phone is on and you arent around to answer it, you can see the calls you missed. 1. Your Firey phone will tell you how many calls youve missed since youve been away from your phone. 2. To ignore the list of missed calls, choose IGNORE. 3. If you want to see the list, choose READ. 4. You can use -> to see all the calls you missed. Then choose BACK to return to the normal display. again. The call on hold
Personalizing your Firey phone
Part of the fun of Firey is designing how it sounds and looks yourself. To choose ring tones You can give a unique ring tone to your Mom, Dad, and Phone Book numbers. 1. Press and hold until you see Enter PIN. (PIN stands for personal identication number. Dont worry, though; you dont have to enter one.) 2. Sochoose SKIP. 3. Scroll through the options by choosing NEXT until the display says Ringers. 4. Choose OK. Pick which key you want to give a ring tone to by choosing KEY. 5. Choose OK. A ring tone choice will appear on the display. 6. If you want to hear more ring tones, just choose RING. 7. Choose OK when you hear the ring tone you want to use. The display will show the words Saved, then Ringers to show you that the phone has recorded your choice. 8. Choose NEXT, then EXIT to leave the menus and return to the normal phones display.
To choose display colors You can give a unique display color to your Mom, Dad, and Phone Book numbers. 1. Press and hold until you see Enter PIN. Choose SKIP. 2. Scroll through the options by choosing NEXT until the display says Display Colors. 3. Choose OK. Pick which key you want to give a color to by choosing KEY. 4. Choose OK. The color choice will appear on the display. 5. Check out the rst display color. If you want to use it, just choose OK. 6. If you want to see more colors to choose from, choose COLOR. 7. Choose OK when you see the color you want to use. The display will show the words Saved, then Display Colors to show you that the phone has recorded your choice. 8. Choose NEXT, then EXIT to leave the menus and return to the normal phones display. To choose animations 1. Press and hold until you see Enter PIN. Choose SKIP. 2. Scroll through the menus by choosing NEXT until the display says Options. 3. Choose OK, then scroll by choosing OPTION until the display says Animation. 4. Choose OK, then scroll through the list until you nd an animation choice you want to try. 5. If you want to use that choice, choose OK. 6. If you want to see more animation choices, choose MORE. Then choose OK when you nd the animation you want to display. 7. The display will show the words Saved, then Animation to show you that the phone has recorded your choice. 8. Choose OPTION, then NEXT, then EXIT to leave the menus and return to the normal phones display.

Firefly Fireworks

Whats a rey without its lights? Just another bug. Press the Firey Fireworks button to see your Firey phone light up with 7 different colors! The animation you choose will play and all of the phones lights will ash for 30 seconds.

The Mobile Phone for Mobile Kids

FACT SHEET

Company Roots Firefly Mobile, Inc. was founded by Don Deubler, a young information technology professional, who took a job that transferred him away from his girlfriend and her child. When his girlfriend was visiting, it became evident to Don that there was a true need for an easy-to-use mobile phone to keep kids connected to the most important people in their lives, but designed with age-appropriate parental controls. Don wondered why there wasnt a cell phone designed especially for kids and their unique needs. Who, he thought, needs to be connected to their family and friends more than kids? Based on extensive research, market studies and product development work, Don secured funding, recruited some of the most talented and savvy technical, business and marketing professionals in the wireless and consumer electronics world and, in February 2005, launched the first mobile phone for kids the Firefly phone. Firefly Mobile, Inc. is privately owned and does not disclose sales projections or revenues. Firefly Mobiles Philosophy Unlike other manufacturers that rush the latest technology to market in general-purpose devices that are increasingly complex to use, Firefly Mobiles focus is to deliver products and services with the appropriate set of features that uniquely address the needs of a targeted group of customers, initially tweens and their parents. Firefly Mobiles products and services are designed to be useful, simple to use, and fun. Based upon recent U.S. Census numbers there are an estimated 21+ million 8-12 year olds Firefly Mobiles core market and 90% of these tweenagers do not have a mobile phone (Firefly market research.) Kids need parental control and guidance, especially when given a mobile phone. An Amplitude Research survey of parents with school age children revealed 21% were "shocked by the amount of the first cell phone bill." Of the respondents who were shocked by the amount of the bill, 45% identified "excessive use by the child" as the primary reason, with 31% identifying "text messaging" as a major culprit. Prior to the design and launch of the Firefly phone, no other mobile phone delivered the financial and functional controls that parents need, in a fun to use, mobile phone for tweens. The voice-only Firefly phone keeps families connected, allows parents to be in control, and represents a valuable solution for families. The Firefly phone the intersection of form and function Firefly Mobile innovates with purpose and intelligence. The company set out to deliver just the right amount of functionality by designing products that serve a purpose and fulfill a need. Firefly also believes in making things simple and listening to what matters to people. The award-winning Firefly phone was designed especially for tweens, kids ages 8-12, and with the control parents require, that adult mobile phones dont provide. Its small, durable and shaped to fit a younger hand. With kid-friendly buttons and simple features that allow parents to control all incoming and outgoing calls, its the fun way to keep kids connected to the people who matter most in their life.

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The case for a mobile phone for mobile kids
Instead of a regular dial keypad, parents use a PIN-activated menu to program up to 22 outgoing numbers into the Firefly phone. Kids can quickly and easily make calls by pressing one of three speed dial keys - Mom, Dad or Phone Book This results in benefits for parents, who control incoming and outgoing calls, as well as for kids, who dont have to remember phone numbers. Unlike security or emergency call products that are only designed for occasional use, the Firefly phone is designed to meet the everyday needs of kids. Awards 2006 Best of Innovations Award from the Consumer Electronics Association (CEA) which was presented at CES Bulldog Bronze Award, New Product Launch, Consumer category 2006 Bronze Anvil Award of Commendation 2006 Kid Power Award for breakout marketing campaign of the year 2006 Stevie Award for Best Marketing Organization, finalist for Best New Product or Service, and Communications Organization 2006 Communicator Award for Excellence in four campaign categories: Marketing, Promotion, Publicity and Advertising 2005 Chicago Athenaeum Good Design Award Cellular Telecommunications & Internet Associations (CTIA) 2005 Winning Wireless Widgets Award for the companys Firefly phone 2005 LACP Silver Magellan Award for Marketing, Product Launch 2005 LACP Award for Top 50 Campaigns of 2005 The Firefly phone is now available in the US, Canada, Mexico and Latin America. Firefly Pre-paid National availability: Today consumers can buy the Firefly phone in the U.S. at fireflymobile.com, Target, Limited Too, Toys R Us and Justice stores for about $99 which includes 30 minutes of air time. When consumers get their phones home, they activate them with Fireflys pre-paid plan online or by phone. Activation also assigns each phone with a local area code and number. Another convenient feature of Fireflys pre-paid calling plan is that parents can add minutes using a credit card, over the phone or online (1.800.FIREFLY or fireflymobile.com), and can even set up a monthly auto-refill "allowance" for their mobile kids. Wireless Carrier Pre-paid, Post-Paid, and Family Plans Most carriers offer a choice of pay-as-you-go (pre-paid) and post-paid (pay monthly) calling plans. National availability: Firefly phones are also available from Cingular Wireless in the U.S, Rogers Wireless in Canada, and from a variety of carriers in Latin America. These carriers also offer the Firefly phone with a calling plan that shares a bucket of minutes between family members. These plans generally cost about $9.99 per month. Regional availability: An increasing number of regional carriers also offer the Firefly phone with a calling plan that shares a bucket of minutes between family members. These plans generally cost about $9.99 per month: Airadigm Communications RCC Wireless Centennial Wireless SunCom Wireless Edge Wireless Triton PCS Operating Co.

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Purchase and Plan Options:

Features & Specs:

Plateau Telecommunications The Firefly phone includes a variety of innovative features that provide parents with control, and kids with fun: Just five keys and no traditional keypad keeps it simple for kids and provides parental control of outgoing and optionally incoming calls. Parents program up to 22 outgoing numbers using a PIN: kids can only call numbers programmed by parents. Mom and Dad speed-dial keys Phone Book where kids scroll through a parent-programmed, PIN- protected phone list (20-number capacity) Send call End call 911 button for emergency calls with accidental call prevention feature Incoming call restriction Caller ID, Call Waiting Interchangeable translucent shells Hook for backpack clip (included with phone) Firefly Fireworks light display, which illuminates when the phone rings and flashes intermittently whenever the phone is on 12 ring tones Seven screen colors Five animations Battery charger Weight: 2.12 oz. Size: 3.46 x 1.73 x 0.79 Talk time: Up to six hours Standby time: 205 hours Mhz: 850/1900 (introducing 900/1800 Mhz version in 2006) Antenna: Internal Battery: Rechargeable, non-removable lithium ion battery Language: English or Spanish Firefly Mobile also offers a fun, brightly colored array of accessories for the Firefly phone, which allow kids to personalize their phone to fit their personality. Accessories include: Shells in various designs and colors Glow-in-the-dark skin Lanyard Mesh carrying pouch Wristlet carrying purse Hands-free headset Travel and vehicle chargers

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Company Players
(Please visit fireflymobile.com for complete bios)
Robin Abrams, CEO Apple, VeriFone, Palm Fred Bullock, CMO Apple, Alchemedia, AltaVista/Yahoo! Donald L. Deubler, Founder/Chief Firefly AutoWeb, Deublin Jim Hanson, VP Worldwide Sales Siemens Mobile, McCaw Tim Leahy, CFO IBM/Tivoli/Collation, Covad
Andrew Lowenstein, VP Bus Dev Luminow, Convey Software Patrick J. Marry, CTO Motorola, Mitsubishi Wireless Susan Marsch, VP & Gen Cnsl Latham & Watkins, AltaVista, RedBack Networks Mike Mullins, VP Manufacturing Motorola, Flextronics, Agilent Rich Rifredi, VP Software HP, Apple, Pixo, Wheels of Zeus

Web site Media Contact

fireflymobile.com Katie Arndt 650.585.7800 katie.arndt@fireflymobile.com Firefly, the Firefly logo and Firefly Fireworks are the exclusive trademarks of Firefly Mobile, Inc. Firefly Mobile has patents and pending patent applications on the design and operation of the Firefly phone.