Finding aid for Marshall Johnson Collection of Trade Literature and Ephemera
Hagley Museum and Library 298 Buck Road East Wilmington, Delaware 19807 Please direct questions to: manuscripts@hagley.org or 302-658-2400 ext 330
History Marshall B. Johnson was born in Mineola, Long Island, New York, on December 5, 1938. He became interested in Industrial Design in 1952 after reading a U.S. government career pamphlet. He graduated from Rhode Island School of Design in 1960 with a BFA in Industrial Design, and a minor in art education. Following graduation, Johnson became the first staff designer hired by Black and Decker working seven years in Towson, Maryland, as their package engineer/product designer. In 1967 he moved to Pittsburgh to join the Aluminum Company of America (ALCOA) corporate design staff where he designed an oceanographic ship, the Alcoa Seaprobe, furniture, and numerous products using aluminum. In 1971 he was transferred to the ALCOAs cookware subsidiary Wear-Ever Industries, Inc., in Chillicothe, Ohio, where he designed small appliances such as the first hot air corn popper, electric food gun (Super Shooter), kabob cooker (Kabob-It and Kabob 2) to name a few. He also designed cutlery for ALCOAs Alcas/Cutco Division in Olean, New Year. ALCOA sold Wear-Ever to Wesray Products, Inc., in 1982. A year later, Wesray acquired the Proctor-Silex Division of SCM Corporation, a manufacturer of kitchen appliances, and changed its name to Proctor-Silex, Inc. In 1986 it became WearEverProctorSilex, Inc. In 1988 the company was in turn acquired by NACCO Industries, Inc., a conglomerate, and moved to Glenn Allen, Virginia. The cookware division and WearEver brand were sold to Mirro/Newell in January 1989. NACCO Industries, Inc., purchased Hamilton Beach, Inc., from Glen Dimplex of Ireland in 1990 and consolidated as Hamilton Beach/Proctor-Silex, Inc. Johnson stayed with Proctor-Silex through these various mergers until his retirement in 2001. Johnsons professional interests led him to serve on the boards of Goodwill Industries, Southern Ohio Speech and Hearing Center, and IDSA (Industrial Designers Society of America), in addition to teaching Project Business to eighth and ninth graders for 10 years. He designed kitchen electrics and product graphics, and provided custom product models for over 45 housewares industry shows before retiring. Scope and Content Note Record Group I of the Marshall Johnson Collection consists of three linear feet of textual materials collection by Johnson during his time with Wear-Ever/Proctor Silex. It includes product catalogs, news clippings and advertisements, with a small amount of manuscript materials. The date span is primarily from the 1980s to 2000, but does include some product advertisements from the 1950s through the 1970s and some earlier Wear-Ever catalogs from the 1920s and 1930s.
The materials are about equally divided between the traditional cookware lines and the small appliances that are known in the trade as kitchen electrics. Product information sheets, used by salesmen to entice customers into purchasing such consumer icons as the Super Shooter, the Mary Proctor Toaster, Wear-Ever Aluminum Non-Stick Cookware, and Popcorn Pumper, contain product specifications, and list country of manufacture. Use and Care booklets, along with cookbooks written for use with specific products were a bonus for the middle class, Cold War era consumer. Johnsons work with fellow designer and handle expert, Thomas Lamb, is represented by copies of Lambs patents for handles (1945 to 1964), as well as information regarding the Thomas Lamb Scholarship. Many samples from label company Topflight can be found in the collection since they were making the product labels for Proctor-Silex and Hamilton Beach. Marshall Johnsons performance objectives and company reports give researchers a look at what was expected of an industrial designer in addition to creative thinking and drawing. Access Manuscripts items closed for 25 years from date of creation. All trade catalogs, advertisements, manuals and clippings are open to research.

Box 1 Allcraft Plastic Co., Inc. Add-A-Sink, RediRoll, ca. 1982 Aluminum Company of America Photo of plastic Coca-Cola dispenser, n.d. Aluminum Cooking Utensil Company Wear-Ever price list, 1922 Wear-Ever Corn-Popper use and care booklet, 1949 British Rail Experimental Seat, n.d. Caf-Bar International Cycolac ABS, n.d. Cornelius Company Hottys (countertop oven), 1977, n.d. Correct Use and Care of Aluminum Cooking Utensils [33 pg. report], n.d.
General Electric Valox Resins, n.d. Gillette Super Curl, Easy Roller, n.d. Guild, Lurelle Van Arsdale News clipping, 1973 Hamilton Beach Advertising and promotional displays, 1995-2000, n.d. Laminator 2 [photo], n.d. Product catalog, 2002-2003 Product information sheets include mixers, blenders with photo, food processors, toasters, coffee makers, electric knife, irons, Super Shooter, can openers, Meal Maker Grill, rice cooker, indoor grill, 1989-1996, n.d. Service catalog lists parts and price for HB products, 1964 Hamilton Beach, Commercial Division Catalogs and product information, 1991-1995 Hamilton Beach/Proctor-Silex Advertisements, 1998-2000 Color lists, 1991, 1993, n.d. Company information file contains company memos, retirement savings plan, Proctor Pride, press releases, memo from Mike Morecroft, mission statement, Brand News, photo of George Neble, CEO, 1991-2001, n.d. Cross-Reference charts include model numbers and instruction booklets, 1990 G.E. Brand Business Group, products for Canada, Mexico, and U.S., 2001-2002 News clippings include magazine and newspaper articles re products, the NACCO merger of Hamilton Beach and Proctor Silex, as well as corporate news, 1980-2002, n.d. Product catalogs for the years 1992 thru 1996 as well as Specialty Catalogs for small appliances, bagel slicer, toaster oven/broiler pan, grill rack, cow motif line, company catalog from Mexico, 1992-1996
Product information guides contain product features as well as product specifications (i.e. UPC codes, packing information, country of origin), 1996-2001 Supplier Operating System Assessment booklet for suppliers regarding their responsibility to maintain Hamilton Beach/Proctor-Silex requirements, 1999 Hamilton Beach/Proctor-Silex, Canada Product Catalog, 1993 Idex Corporation Orange Peeler, n.d. Johnson, Marshall B. File contains performance objectives, monetary award, weekly summary and meeting calendar, monthly/quarterly reports, production development review, project status reports, 1972-1981, 1983, 1987-1988 Labels Miscellaneous labels for products such as: irons, coffeemakers, toasters, Adjust-a-Grill, Juicit, n.d. Lamb, Thomas Patents for handles dating from 1945 to 1964, correspondence, magazine articles re. Wedge-Lock handle, photo of Lamb at desk, Wear-Ever Aluminum Inc. product drawing, information on the Cutco/Thomas Lamb Scholarship, 1945-1987 Metal Cookware Manufacturers Association Consumer Information Guide, 1975, 1977-1978 NAACO Industries, Inc. Annual Reports, 1987, 1988, 1998 News clippings Miscellaneous companies and products relating to cooking and the preparation of foods. Several articles on slow cookers/crock-pots, 1967-1998, n.d. Potlatch Corporation Context 1 publication on design competition, 2002 Proctor Electric Co. Mary Proctor products flyer lists Hi-Lo Ironing Table with wheels, Champion Iron, Cordminder, Zedalon Miracle Fabric Cover, Proctor Deluxe Toaster. File also contains photo of ironing station, 1955, n.d. Product service manual and renewal parts price list, 1950

Proctor-Silex Advertisements for toasters, percolators, mixers, bread and dough maker, Hunter Green appliance line, 1965, 1993, n.d. Catalogs for full product line, 1983-1994, n.d. Corporate file includes Pension Plan for Salaried Employees, memos, operating plan, 1987, 1989, 1990 Experimental toaster oven photos and slides, 1984 Juicit and juice extractor product information sheets, label, and drawing for product label, 1982, 1986, 1989
Box 2 Proctor-Silex Labels for automatic drip coffeemakers, n.d. Labels for irons (3 files), include model number for the corresponding iron. Labels for Popcorn Popper/Pumper, n.d. Labels for toasters. Viking Eaton, Farberware, Sears/Kenmore, and Phillips are the companies represented, n.d. Mary Proctor product line catalogs. Products include irons and accessories, toasters, coffeemakers, ice cream freezer, slicer-shredder salad maker, fan, knife sharpener, Washerette, electric trimmer-edger. Also contains price list, 1961. Mary Proctor percolator schematic, n.d. Miscellaneous catalogs for coffeemakers, irons, toasters/toaster-ovens, popcorn popper, 1970s-1990s New Product Bulletin for lightweight steam and dry iron, model no. I3300, ca. 1988 News clippings regarding Wesray Corp. and merger, appointment of new officer, articles on travel irons and steamers, 1983-1990, n.d. Price list, 1987 Product change request forms for irons, 1990-1991 Product displays and packaging, 1986, n.d.
Product information sheets (includes some photos) for ice cream freezers, mixers, Heatery, Shut-off Memory Timer, Pan Handler, electric kettles, Slow Cooker, portable hair dryer, clothes steamer, can openers, irons, percolators, coffee makers, coffee mills, toasters, toaster ovens, bread makers, 1973-1996, n.d. SuperShooter Plus file contains product information sheets, accessory kit, new product bulletin, 1988-1990, n.d. Toaster drawing/blueprint, 1985 Toaster parts list Models 1463 to 20399, 1958-1967 Unitized toaster chassis, May 26, 1966 Use and Care booklets for pastry toaster, Sears toaster, wide slot toaster, toaster/oven broiler, toaster oven, full-size irons, ice crusher, glass percolator, electric kettles, Super Shooter Plus, Never-Lift iron, 1981-1992, n.d. Proctor-Silex Canada, Inc. Service Bulletins, Use and Care booklets for blenders. File contains microfiche for Kettles & Bulletins, Toaster Ovens, Irons, ACDs/Cafetieres-Filtres, Toaster, 1989, 1992. Service Repair Manual, Section 2, 1964, 1966 Products Miscellaneous companies and products include Presto, Cookn Carry, coffee bean grinders, vegetable cutters, Cornwall Corporation, Magikettle, Lewis Salton (with photo of Salton Peanut Butter Machine), Tomato Tamer, convection ovens, punch can opener, pressure cookers, SodaStream, EggStir, Racelett Gril, Donut Bakery, General Electric Steam & Dry Iron, Farberware, Muncy Products Roly Toaster, Jet-Stream Oven, Presto Vertical Broiler, Jaccard Meat Tenderizer, Fortune Factory, Baconizer, Zip-Snip, Odorless Cooker-Fryer, 1971-1998, n.d. Raymond Spilman Industrial Design Product drawings and appliance information for cookware, microwave device, multipurpose cooking container, Sonic Stir device, cook and store container system, cordless cooking system, programmed cooker, snack and food preparation system, automatic steam cooker, breakfast preparation unit, toaster, immersion heater, Heating-Cooking-Stir unit, Frozen Food Thawer-Cooker, adjustable toaster for toast and snacks, Ultra-Fast Coffee Maker, 1968-1988, n.d. Shetland-Lewyt Catalogs, price lists, sales techniques, service manuals for vacuums, shampooers and polishers, 1955-1972

Vacuum cleaners, floor polishers, and Proctor-Silex Iron export models service manuals, 1971, 1972, n.d. Box 3 Topflight Label company, n.d. Topper Toys Suzy Homemaker Sweet Shoppe, ca. 1960 Tower Housewares Tower Power file contains catalog for multi purpose casserole, egg boiler with automatic timer, self stirring saucepan and breakfast pan, Wear-Ever internal memo, correspondence, 1972, 1978, n.d. Wear-Ever Advertisements include aluminum fruit juicer, cookware, Can-Handler fact sheet, Big Fry Pan promotion, Ad-Planners, commercial (Radio/TV) scripts, ca. 1980s, n.d. Catalogs: Aluminum Cooking Utensil Company, Wear-Ever Barbecue Roaster, Hotel Ware, New Wear-Ever Preferred, Cookware by Wear-Ever, Lincoln Foodservice Products Inc. Supplies for the Professional Kitchen, Wear-Ever Full Line Catalog, Fine Family of Cookware, Wear-Ever Aluminum Cooking Utensils, Christmas Gifts A Poppin, Holiday Sled of Values, 1924, 1955, 1964, 1967, 1997, n.d. Company information contains bulletins and memos, pamphlet Demonstrating Wear-Ever with Silverstone, training program regarding alloys and tempers, thermal conductivity memo, Newsline (company newsletter) September 6, 1982, Were Cookin employee monthly August and December 1982 issues, photo of Beverly Evans, director Wear-Ever Test Kitchens, 1963, 1971, 1976, 1977, 1980-1982 Cook Books with use and care information: New Method Cook Instruction Book, Salad Maker, Cook International with Wear-Ever, Ceramic Casserole, Suggestions for Using your Wear-Ever Fondue, Wear-Ever Cookie Gun, La Padella European-style Pan, International Cooker thats more than just a Wok, MicroRave, Oval Casserole/Au Gratin Pan, Wear-Ever/NFL Football Party Idea Book, Non-Stick Cooking the simple & savory way, Wear-Ever, Kikkoman, Quiche/Flan Set, Kabob-it, Super Shooter Idea Book, Rice Steamer, Electric Wok, Chafer Cook Book, Spring Form Pan, Wear-Ever Hallite Electric Cook Book, Wear-Ever Fondue Recipes, 1969-1982, n.d. General terms for distributors, January-May, 1983 Hotel Ware line, 1929, 1939, n.d. News clippings, 1990, n.d.
Product information sheetsfolder 1 (including some photos): stainless and aluminum cookware, SilverStone Cookware/Bakeware, Wear-Ever NonStick, SilverStone Glassware, 1981-1986, n.d. Product Information Sheetsfolder 2 (including some photos): electric wok, bakeware, universal accessories, pressure cooker, buffet fry pan, chrome plated drip pans, microwave cookware, quiche/flan set, Chicken Bucket, Kabob-it/Kabob-2, SuperShooter, can opener, Popcorn Pumper, percolator, tea kettles, Pokey-Pot, 1977-1987, n.d. Products binder, 1966, 1967, n.d. Promotional brochures, n.d. Sales information bulletins for suppliers of Wear-Ever products, 1983 Summary Report on State of the Art Technology in Aluminum and Stainless Steel Cookware, n.d. Wear-Ever Aluminum Inc. Consumer information booklets, and The Perfect Hostess by Nancy Prentiss 1958, 1981-1982 Product Design Dept. drawings for cookie gun and discs, food gun and discs, key ring for safety program, handle, cover knobs, clip-on cordset plug, cover grip pad for iron, layout base graphics for Cerama Ovenware. Includes new product planning memo, 19721985 Products Binder, 1967 Wear-Ever, Canada Catalogs, 1949, n.d. Wear-Ever/Proctor-Silex Advertisements for Wear-Ever Teflon SR-3, Electric Entertaining, the Super Shooter, 1967, 1977, 1980, 1983, 1987, n.d. Annual Report, 1986 Company information file contains SEC form 10-K, form 10-Q, Notice to Annual Meeting of Shareholders, Profit Sharing Program, Announcement of Partnership with Proctor-Silex and move to Richmond, NACCO Industries Inc., announcement of January 20, 1988 regarding merger, 1985-1988 Kitchen Collection catalog, 1986-87

News clippings regarding acquisition/merger, personnel news, and new products, 1983, 1984, 1986-1988, 1990, 1994, 1995, n.d. Promotional brochures, 1989, n.d. Wear-Ever Specialty (Direct Selling) Division Design research binder produced by Raymond Spilman Industrial Design includes drawings, December 1968 Wesray Corp. News clippings that discuss the connection to ALCOA, Wear Ever Aluminum Inc., Lincoln Manufacturing Co., Inc., and Proctor-Silex. The file contains a list of Wesray Group associated companies as well as an article on William E. Simon, chairman and cofounder of Wesray Corp., 1982-1987, n.d. Zyliss Products catalog from Swiss based Zyliss, n.d.

-LIGHTED SANTA VILLAGE

1/2 INCH WIDE1N tfANDYDISPEKSER
Create a lovely miniature village scene under your tree, table Jop or mantle. 10 colorful houses with string of 10 mini lights. U.L. listed.

OUR FRIEND I ROBIN

CHEESE 'H YOGURT MAKER KIT by VINO
Makes Sourdough bread too! Makes cheese by the pound.yogurt by the quart! Makes your favorite spreads and dips. Special 32 oz. Natual Process Jar plus accessories & complete recipe book.

ALARM CLOCKS

SNOOPY & CHARLIE BROWM BATMAN WITH ROBIN RAGGEDY ANN & ANDY
The Talking' Clocks with the voices of characters that children know & love! A real 30hour wind-up clock. When alarm goes off. clock tells the kids to get up in a long playing message repeats till turned off. Battery operated, not included.
ilplii^^OUT IN TIME? YOUR FAMILY

\ *,* %*

IF FIRE BROKE " WTIHYWIR HOME TONIGHT.WOULD

9.95 VALUE

24.95 VALUE

7.77 VALUE

24" DELUXE TREE

LIFE-LIKE VINYL INCLUDES

Home Sentry

/' " '. i

MINIATURE LIGHTS & SINGING BIRDS
'EXTRA LONG' GIFT WRAPPING
Extra heavyweight paper, 20" wide in one continuous length of 12 feet. Many designs.

DELUXE JEWEL DESIGN

LIFE-LIKE VINYL TREE
10-ROLL PACK DELUXE PAPER
Total of 80 sq. ft. in assorted designs and colors. Each roll is 26" wide by 3 ft. 9" long.
When one bulb burns out, the others will remain lit. Chirper has on/off button. Two extra push-in type bulbs included. Crush-proof branches. U.L. listed. 9-volt battery needed for sound (not included).
10 MINI-LIGHT STAR TREETOP
Add a real sparkle to the top of the tree! If one bulb burns out, the rest stay lit. Extra bulbs included. U.L. listed.
10 MINI-LIGHT 18" XMAS TREE
Lovely table top tree with its own stand. If one bulb burns out, remaining ones stay lit. U.L. listed.

16.95 VALUE

SMOKE ALARM

IT'S BATTERY OPERATED

NOVUS ELECTRONIC IT SOUNDS ALARM EVEN IF THE HOUSEHOLD POWER FAILS. 3-POINT CHECKING SYSTEM. TEST BUTTON; LOW BATTERY AUDIBLE WARNING SYSTEM: VISUAL BATTERY ABSENCE FLAG. There is no way to guarantee against injury or loss of life in a fire. The GE Smoke Alarm is intended to help reduce the risk of tragedy. Additional alarms installed in the home may further reduce this risk. This unit is sensitive enough to detect a fire even when the smoke reaching it is barely visible. Easily installs in a matter of minutes. U.L. listed. Battery included.

3.98 VALUE

6.00 VALUE

3.95 VALUE

GIFT ENCLOSURE CARDS-30CT.
The finishing touch to your gift wrapping! As: sorted designs & colors^
LIFE-LIKE HOLLY DECORATED

THE LEARNING COMPUTER

Ideal for checking homework. Child puts in a problem with the answer and presses the question button. If "Winkey's" green eye lights up, the answer's right. If his red eye lights up. it's wrong. Comes with 33-page Quiz Book. Uses 9-volt battery, not included.

"5 v

"WEAR-EVER" AUTOMATIC

19-INCH WREATH

Beautiful creation accented with bells, berries and large poinsettia. Use it indoors or out.

SUPER SHOOTER

19.95 VALUE
ELECTRIC COOKIE, CANAPE & CANDY MAKER
It's trigger quick! Just load it plug it in and fire away. Four to six dozen delicious cookies in seconds.faster than kids can eat them. You'tl love it for filling deviled eggs, stuffing celery, garnishing desserts, etc. 9 stainless steel design|discs included.
-&- 54.95 VALUE -^U.L. LISTED

4.00 VALUE

50 count Colorful

INDOOR & OUTDOOR

DELUXE WRAP

29.95 VALUE

30" JUMBO PAPER OR FOIL

MINI-LIGHT SET

If one bulb burns out, the others will remain lit! Completely weatherproof set with handyadd-on plug for more lights. Lights easily change from twinkling to non-twinkling. Extra bulb included.

THE WASHING MACHINE

Heavyweight gift wrap in 60 sq. ft. of paper or 20 sq. ft. of shiny foil
NEW APPLIANCE THAT ORGANIZES YOUR SHOWER!
A new, revolutionary health care appliance that solves many of the problems in showers: it eliminates bar soaps that melt & break, it eliminates the clutter of bottles, tubes and jars. Three 18 oz. compartmentsone for shampoo, one for conditioner and one for the luxurious new liquid soap, 'Clean & Rich' (included). All this convenience at the push of a button.
" our Choice" 2.49 VALUE
6.95 VALUE SET 'GE' 9 FOOT EXTENSION CORD
For use indoors only. Features Tamper Guard' outlet to protect children from shocks. U.L. listed.
NOVEL 9 FOOT TINSEL GARLAND 25 FT. i 4 IN. DELUXE GARLAND
Two banded flame & tarnish proof for both indoor &~outdoor use. Ideal trim. Gold or silver. Colorful plastic to decorate tree, mantle, windows, etc. Choice of musical or lantern design.
36" DISNEY & KID'S PAPER
Extra heavy, colorful'paper to delight the kids. A full 23 ft. 4" long for big gift wrapping. Many designs.

FOR UTESET

1.19 VALUE

2.98 VALUE

1.99 VALUE

3.00 VALUE

':---mgu ';-' --'.-

,,-'. I"