DIGITAL CAMERAS

The H2D-39 is the worlds rst high-end, digital autofocus camera based on a 39 million pixel sensor. The H2D-39 is designed around the Hasselblad H2 camera and is completely compatible with the H2s range of Central shutter-based lenses, considered by many to be the nest high-performance lenses in the world. The H2D-39 also includes a range of extended digital features including Digital APO Correction technology and Instant Approval Architecture. The Hasselblad H2D-39 brings the highest level of integration and exibility to the professional photographer.

39 million pixels

The H2D-39 uses a 39 megapixel sensor that is more than twice the physical size of todays 35mm sensors. This sensor holds more and larger pixels, which guarantees superior image quality and provides moir free color rendering without gradation break-ups in even the nest lit surfaces. Images shot with the H2D-39 have unsurpassed
Specication subject to change without notice.
H2D-39 with Digital APO Correction
The H2D-39 captures an extended set of metadata and then performs an automated correction for color aberration effects with every shot. This means that your digital captures are automatically optimized to provide the nest detail that a given lens can resolve. We have named this feature Digital APO Correction (DAC), signifying the digital, APO-chromatic correction of the images that takes place. Implementation of this feature includes detailed mapping of each H system lens, ensuring that each image represents the best that your equipment can produce. We are condent that the image quality you achieve as a result of the DAC functionality will make you - and your customers - look twice.
clarity and sharpness, thanks to the ultra-high pixel resolution produced by the 39 Mpix sensor. This sensor produces the largest digital les currently available for professional photography, making them ideal for the most demanding, high resolution printing applications and give the photographer increased exibility and creative control when cropping or enlarging for printing. The H2D-39 represent the nest image capture quality possible; all images are the result of the superior performance of the H System camera and lenses and have been ne tuned with Hasselblads unique Digital APO Correction technique. Hasselblads Natural Color Solution also gives optimal color reproduction across all job types. Todays photographers demand higher resolution, less noise, and improved composition, all of which the H2D-39 provides. The new 39Mpix H2D-39 is a true Hasselblad,
Unique Hasselblad Natural Color Solution
In the past, color management solutions have imposed limitations on professional digital photographers, because of the need to choose a specic color prole to suit a specic job in order to capture various skin tones, metals, fabrics, owers, etc. Hasselblad has helped solve this dilemma, with the development of a new, powerful color prole to be used with its FlexColor imaging software. Working with the new Hasselblad Natural Color Solution enables you to produce outstanding and reliable out-ofthe-box colors, with skin tones, special product gradations, and other difcult colors reproduced easily and effectively. We have developed a new Hasselblad raw le format called: 3F RAW (3FR) to help implement our new unique color system. The

Document ID: 2006-01-09 / V1.0
with every feature and aspect of its performance representing the superior quality and design that go into each Hasselblad product.

www.hasselblad.com

new 3F RAW le format is designed to ensure that images captured on Hasselblad digital products are quickly, effectively and safely stored on the available media (CF card, Imagebank, etc). The le format includes lossless image compression, which reduces the required storage space by 33%. Combined with the architecture of the Hasselblad backs, this allows you to capture up to 35 shots per minute. The 3FR le denes the colors in the Hasselblad RBG color space with its out-of-the-box quality, and used in FlexColor it removes both the need for experimenting with different color proles to get optimal colors and the need for selective color corrections.
ing a quick and easy way to classify and select images, in the eld or in the lab. The H2D-39 is fully integrated with Hasselblads Instant Approval Architecture, bringing automated image classication into your digital workow from the split second of capture. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention. A larger, enhanced OLED display in the new Hasselblad products provides a realistic, high quality and perfect contrast image view, even in bright sunlight, to allow instant on-site image approval.
Three modes of operation and storage
Optimum portability and image storage are critical for the professional photographer. The H2D-39 offers a free choice of the portable CF card storage, the exible Firewire drive, or tethered operation with extended, special capture controls. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.

DNG File Format

The 3FR les can be converted directly into Adobes raw image format DNG (Digital NeGative), bringing this new technology standard to the professional photographer for the rst time. The DNG le format enables raw, compressed image les to be opened directly in Adobe PhotoShop. This

Instant user interface

The H2D-39 is operated via an easy-to-use user interface, utilizing a series of instant one-button-click operations including instant capture, instant browse, instant approval, instant zoom, and instant image info.
enables photographers to operate quickly and efciently, reducing the downtime taken to process image data and enabling nal images to reach the customer more quickly. Hasselblad image les carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work with image asset management solutions. For specialist commercial photographers, the full productivity and creative freedom offered by Hasselblads FlexColor workow software is also available via importing the DNG le.

FlexColor workow for the specialist commercial photographer
FlexColor offers an image processing workow with the highest degree of control for the studio photographer. In tethered operation, tools like live video and overlay masking help bring productivity to advanced set composition. The newest FlexColor version allows the photographer to manipulate color temperature and compare image details across multiple images for precise image selection. FlexColor works on the basis of the raw DNG les generated by the H2D-39. FlexColor runs natively on both Macintosh and Windows computers and is licensed to allow you to provide free copies for all your co-workers and production partners.
Instant Approval Architecture
Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best images to present to the client. Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photogra-
pher to focus on the shoot rather than the selection process. IAA triggers audible and visible signals for each image captured, telling the photographer immediately whether the image has a red, amber or green light status. The information is recorded both in the le and in the le name, provid-

Modular design

A clean and dust-free sensor is essential and the modular design of the camera allows for easy access to and cleaning of the sensor, saving you hours of retouching work later.
SPECIFICATIONS DIGITAL FEATURES, H2D-39 Sensor size Sensor dimensions Image size (8/16 bit RGB) Shooting mode Color denition ISO speed range Longest shutter speed Image storage Color management Storage capacity Battery type Capture rate Color display Histogram feedback IR lter Acoustic feedback IAA - Instant Approval Architecture 39 Mpixels 36.7 x 49.0 mm RAW capture 78 MBytes, lossless compressed 50 MBytes (average) Single shot 16 bit ISO 50, 100, 200 and seconds CF card type II (write speed >20 MB/sec), New Image Bank 80 GB external hard drive or tethered to Mac or PC Hasselblad HB RGB: full dynamics reproduction dynamics Over 1500 images on a 80 GByte disk Li-ion (powered from the H2D camera grip) 35 captures per minute OLED 2.2 Yes Mounted on CCD sensor Yes Included, with: Exposure meta data:

yes yes yes

Acoustic feed back: Metadata classication: File format Software Platform support Host connection type Battery capacity Operating temperature Dimensions Weight
Lossless compressed Hasselblad 3F RAW Flexcolor (included) or Hasselblad DNG converter (included) Macintosh: OSX. PC: NT, 2000, XP FireWire 800 (IEEE1394b) H2D camera system, Li-ion battery: 250 captures in 4 hours 0 - 45 C / 32 - 113 F Complete camera w. 2,8/80 mm lens: 153 x 131 x 200mm [W x H x D] 2175 g (Complete camera with Li-Ion battery and CF card)
See also specication for Hasselblad H2 camera. Excluding the lm and digital compatibility parts.

H2D-39 lens range

HC 3.5/35 mm

HC 2.2/100 mm

HC 4/210 mm

HC 3.5/50 mm

HC Macro 4/120 mm

HC 4.5/300 mm

HC 2.8/80 mm

HC 3.2/150 mm

HC 3.5-4.5/50-110 mm

HC 1.7X converter

All C-type lenses from the V system with optional CF lens adapter

DIGITAL CAMERAS

HASSELBLAD H2D
The H2D is the worlds nest high-end, 22Mpix based, digital auto focus camera. The H2D is designed around the Hasselblad H2 camera with its range of high performance, leaf shutter based lenses. Altogether the H2D offers the highest level of integration, image quality and exibility to the professional photographer.
Large format digital capture
Todays photographers demand higher resolution, less noise, and improved exibility, all of which the H2D addresses. The H2D and H2 cameras use an an optical format allowing for digital capture with sensors more than twice the physical size of todays 35mm sensors. The sensor therefore holds more and larger pixels, which secure a high-end image quality in terms of moir free
Specication subject to change without notice.
with image asset management solutions. For specialist commercial photographers the full productivity and creative freedom, e.g. live video, overlay masking and tethered operation, is offered by Hasselblads FlexColor workow software via importing the DNG le.
FlexColor workow for the specialist commercial photographer
FlexColor offers an image processing workow with the highest degree of control for the studio photographer. In tethered operation, tools like live video and overlay masking help bring productivity to advanced set composition. The newest FlexColor version allows the photographer to manipulate colour temperature and compare image details across multiple images for precise image selection. FlexColor uses raw DNG les generated by the Ixpress H2D as its base. FlexColor runs natively on both Macintosh and Windows platforms and is licensed to allow you to provide free copies for all your co-workers and production partners.
color rendering without gradation break-ups in even the nest lit surfaces.
Three modes of operation and storage
Optimum portability and image storage are critical for the professional photographer. The H2D offers a free choice of portable CF card storage, exible Firewire drive or tethered operation with extended, special capture controls. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location.
Direct shooting to Adobe DNG
Hasselblad has partnered closely with Adobe to make its new products fully compatible with Adobes raw image format DNG (Digital NeGative), bringing this new technology standard to the professional photographer for the rst time. The DNG le format enables raw, compressed image les to be opened directly in Adobe PhotoShop. Hasselblad image les now carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work
Instant Approval Architecture
Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best images to present to the client. Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photographer to focus on the shoot rather than the
Document ID: 2005-08-29 - V1.0

www.hasselblad.com

selection process. IAA triggers audible and visible signals for each image captured, telling the photographer immediately whether the image has a red, yellow or green light status. The information is recorded both in the le and in the le name, providing a quick and easy way to classify and select images, in the eld or in the lab. A larger, enhanced OLED display provides a realistic, high quality and perfect contrast image view, even in bright sunlight, to allow instant on-site image approval. IAA is a Hasselblad trademark and is patent pending.

Colour renement new colour handling concept
Colour management solutions have in the past imposed limitations on professional digital photographers, particularly when capturing various skin tones, metals, fabrics, owers etc. To combat this, Hasselblad has developed a new, powerful colour engine in its FlexColor workow software. With one camera set up, the new optimised colour engine produces reliable out-of-the-box colour without gradation, with skin tones and other difcult colours reproduced accurately.

Instant user interface

The Ixpress H2D is operated with a straight forward user interface with a series of instant one-button-click operations including: instant capture, instant browse, instant approval, instant zoom, and instant image info.

Modular design

A clean and dust-free sensor is essential and the modular design of the camera allows for easy access to and cleaning of the sensor, saving you hours of retouching work later.
SPECIFICATIONS DIGITAL FEATURES Sensor size Sensor dimensions Image size Shooting mode 16 bit color ISO speed range Longest shutter speed Image storage Storage capacity Battery type Capture rate Color display Histogram feedback Acoustic feedback File format Software Platform support Host connection type Operating temperature
22 Mpixels (4080 x 5440 pixels) 36.7 x 49.0 mm 66 MByte 8 bit RGB / 132 MByte 16 bit RGB Single shot Yes ISO 50 - seconds CF card, External FireWire disk or tethered Over 850 images on a 40 GByte disk Powered from the camera battery (Li-Ion) 1.5 seconds / image including preview OLED 2.2 Yes (on camera LCD and rear monitor) Yes Compressed Adobe DNG (Lossless JPEG) Adobe Photoshop CS or Flexcolor Mac OSX, NT, 2000, XP FireWire 800 (IEEE1394b) 0 - 45 C / 32 - 113 F Complete camera w. 2,8/80 mm lens: 153 x 131 x 200mm [W x H x D] 2175 g (Complete camera with Li-Ion battery and CF card)
Dimensions Weight SPECIFICATIONS CAMERA FEATURES Camera type Lenses Shutter speed range Flash sync speed Viewnder Focusing Flash control

Interchangeable viewnder and lenses. Hasselblad HC lenses with integral leaf shutter. All C type lenses from the V system with optional CF lens adapter. 1/800 s to 32 seconds. Flash can be used at all shutter speeds. 90 reex viewnder w. diopter adjustment (-4 to +2.5D). Image magnication 2.7 times. Integral ll-ash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system ashes from Metz. Automatic and manual focusing. Instant manual focus override. AF metering with passive central cross-type sensor. Metering range EV 1 to 19 at ISO 100. Automatic TTL centre weighted system. Uses built-in ash or ashes compatible with SCA3002 (Metz). Output can be adjusted from -3 to +3EV. For manual ashes a built-in metering system is available. Metering options: Spot, Centre weighted and Average. Metering range Spot: EV2 to 21, Centre weighted: EV1 to 21, Average: EV1 to 21 Rechargeable Li-ion battery (7.2 VDC / 1850 mAh). Optional cassette for 3 CR-123 Lithium batteries available. No

Exposure metering

Power supply Film compatibility
See also specication for Hasselblad H2 camera. Excluding the lm and digital compatibility parts.

H2D lens range

HC 3.5/35 mm

HC 2.2/100 mm

HC 4/210 mm

HC 3.5/50 mm

HC Macro 4/120 mm

HC 4.5/300 mm

HC 2.8/80 mm

HC 3.2/150 mm

HC 3.5-4.5/50-110 mm

HC 1.7X converter

All C-type lenses from the V system with optional CF lens adapter