NOW TAKE KILLER PHOTOS & VIDEOS IN THE POOL, ON THE SHORE AND
If youre interested in media loan of a Cyber-shot camera or a Handycam camcorder with water housing, please contact Jenny Mehlow at jenny.mehlow@am.sony.com or 858-942-3775.

SURF PHOTO

ISSUE 01

SUMMER 2007

Press releases and digital images are available at Sony Electronics news and information web site at http://www.sony.com/news.

IN THE SURF

SurfsUpPremiereArt.indd 1
Surf photos courtesy of Bob Gove. Additional photography provided by Mike Weiss. All photos were taken with Sony Cyber-shot cameras and Marine Packs.

INSIDE:

MOVIE ISSUE
2007 Sony Electronics Inc. All right reserved. Sony and like.no.other are trademarks of Sony.
AWESOME UNDERWATER SHOTS CATCH THE WAVE IN HD SICK! SONY DIGITAL

GEAR TAKES TO THE WATER

UNSEEN PHOTOS OF PENGUINS SURFING UNKNOWN FACTS INTERVIEWS WITH CODY AND LANI

6/5/07 10:43:14 AM

CHECK OUT THE FULL LINE OF SONY SPORT AND MARINE PACKS
Now you can capture every awesome ride and gnarly fall your surf buds take with Sony Sport and Marine Packs. Custom designed to t specic Sony digital cameras, Sony Sport Packs keep your gear dry so you can snap pictures while hanging on your board or diving up to 17 feet below the surface*. For deeper water adventures, Sony Marine Packs let you shoot at depths up to 132 feet. Theres even a Sports Pack that ts almost all 2007 Sony Digital Handycams so you can shoot radical underwater videos. Pretty sick, huh?
*10 feet for Digital Still Camera Sport Packs, 17 feet for Camcorder Sport Packs.
Check out the following chart to see which Sony Sports or Marine Pack model is right for your Sony digital camera or camcorder.
SPK-HCC is compatible with almost all 2007 camcorder models.

SPK-HCC* *

MPK-NA

MPK-WB

MPK-THD

SPK-WA DVD camcorders

DSC-N2

DSC-W200

DSC-T100
DSC-W35 MiniDV camcorders

DSC-W90

DSC-T20

DSC-W55

Hard Disk camcorders DSC-W80
** CCD-TRV138, DCR-TRV280, HDR-FX1, HDR-FX7 and DCR-VX2100 are not compatible with SPK-HCC.
SurfsUpPremiereArt.indd 2

6/5/07 10:43:32 AM

priceless moments

with Cyber-shot W Series

Celebrate
7.2 Mega Pixels High Sensitivity (ISO 1000) Carl Zeiss Lens 3x Optical Zoom User-friendly Features
DSC-W35 Silver DSC-W55 Silver Pink Blue Black
A Favourite With Everyone

Silver

DSC-W55

DSC-W35

Taking great pictures is a breeze with Sonys new Cyber-shot W series. With an enhanced resolution of up to 7.2 Mega Pixels and High Sensitivity of ISO 1000, its easy to capture high quality images with a touch of a button. With each shot, Carl Zeiss lens gives you clear, distortion-free imagery. All these and more are encased within a sleek, sturdy metallic casing. The DSC-W55 even comes in four attractive colours* to suit your lifestyle.
* Not all colours are available in all countries. Please check with your local dealers. Not applicable to DSC-W35.
Choose from two great models with advanced features:
7.2 effective Mega Pixels

DSC-W55 DSC-W35

High Sensitivity (ISO 1000) Carl Zeiss Lens 3x Optical Zoom High Stamina (380 shots)

2.5 (115K dots) TFT LCD

2.0 (85K dots) TFT LCD
Shoot Outstanding Imagery
Expect true-to-life pictures with the Cyber-shot W series. With its many technologically advanced features, you have more reason than ever to capture those unforgettable moments. Real Imaging Processor and Super HAD CCD
Real Imaging Processor enhances picture quality while increasing image recording and display speed, and the Super HAD CCD offers high-resolution performance without adding bulk to the camera.
3x Optical Zoom with Carl Zeiss Vario-Tessar Lens in 7.2 Mega Pixels

Original Picture

2x Optical Zoom
The Carl Zeiss Vario-Tessar lens delivers high contrast

Optical Zoom

without compromising on clarity while the 3x Optical Zoom captures distant images with amazing detail all of which are reproduced faithfully in 7.2 Mega Pixels resolution.

High Sensitivity

The High Sensitivity of ISO 1000 lets you capture crisp, blur-free images at high shutter speeds, or under conditions with low light.
Without High Sensitivity With High Sensitivity

Noise Reduction

Sonys Clear RAW NR (noise reduction) algorithm suppresses noise within the RAW file to give clear, natural images. This technology is especially effective when shooting at high ISO settings.

7 Scene Selection Modes

Each of the Scene Selection Modes has pre-set settings that allow you to select the optimal configuration at a turn of the dial. So no matter your shooting conditions, just switch to the right mode and start shooting.

Soft Snap

Twilight Portrait

Twilight

Without Clear Raw NR (Noise Reduction)
With Clear Raw NR (Noise Reduction)

Landscape

Colour Modes
Create different moods by taking your pictures in any of the four colour modes (Natural, Rich, Black & White and Sepia).

Natural

Black & White
The MPEGMOVIE VX feature lets you shoot exciting video clips in full VGA resolution. The recording duration is limited only by the size of your memory card.

Performance With Ease

The user-friendly features of the Cyber-shot W series let you capture and create beautiful images effortlessly. Intuitive Interface
Shoot freely and confidently with in-camera guides that help you get the results you want:
Mode Guide With icons and descriptions of each mode, it is easy to select the optimal setting for any occasion.
Icon Guide The new Icon Guide offers onResolution Guide Choose the best size for your intended output by using the Resolution Guide. screen icons with pop-up guidance that lets you control flash, macro, self-timer and other settings more quickly and intuitively.

Direct Play Button View your images with ease at a touch of a button. This function lets you switch to Playback mode while shooting and back. You can also start up the Playback mode directly from power off status conveniently. High Stamina Shoot to your heart s delight with Sony s advanced High Stamina technology that enables you to take up to 380 shots in a single charge.
Share Your Experience Effortlessly
Beautiful pictures are meant to be shared. Relive the experience again and again with your friends and loved ones.
USB Connect directly to a PC via USB and transfer your files onto your hard disk or other media. You can then edit your pictures, print them on photo paper or send them over the internet.

Output Options

Whether you are backing up your latest holiday memories or spreading joy to your friends, the Cyber-shot W Series is always ready to share.
AV Out Simply hook up your Cyber-shot camera directly to a compatible TV and fill the room with delight.
Printing Options Start printing images by simply inserting the Memory Stick PRO Duo into Sony s PictureStation. You can also plug your camera to a PictBridge capable printer and print directly from your camera - no PC required.

Picture Motion Browser

(Supplied PC Application) Upload your images easily from your camera with the Picture Motion Browser. Browse through images by date with its calendar format or choose to view with its Map View function that sorts images by location. With an optional Global Positioning Satellite unit accessory, you can display your images on the world map to share with family and friends*.
Import images easily from your Cyber-shot to your PC
Smooth and Intuitive interface
Fun and easy way to edit images
Disclaimer: *Picture Motion Browser software (supplied with Cyber-shot cameras) required for viewing map online.

Cyber-shot Accessories

With an extensive range of camera accessories*, you can get more out of your Cyber-shot W Series cameras. Always insist on authentic Sony products for the best quality assurance and compatibility.

Batteries and Chargers

Extend your camera time by keeping a spare battery handy.

Printers

Print high quality images on these PictureStation Printers.

Memory Stick

Store your images on Sonys Memory Stick PRO Duo.
NP-BG1 Rechargeable Battery Pack

BC-TRG Battery Charger

4GB/2GB/1GB DPP-FP60 DPP-FP70 DPP-FP90 Memory Stick PRO Duo

Optical Accessories

Extend and enhance your cameras optical abilities.

Lighting

Illuminate low-lighting conditions.

Filters

Correct unwanted reflections and brightness.

Tripods

Ensure perfect digital photographs wherever you are.
VAD-WB Lens Adaptor HVL-RLS Ring Light VF-30NK Neutral Density Filter Kit Normal Lens With Filter VCT-R100
VF-30CPK S Polarising Filter Kit VCL-DH1730 Tele Conversion Lens VCL-DH2630 Tele Conversion Lens VCL-DH0730 Wide Conversion Lens

Normal Lens

With Filter

VCT-1500L

With Tele Conversion Lens
With Wide Conversion Lens
VF-30SC Filter Kit for Special Effects

Soft Carrying Cases

Choose from our wide selection of carrying cases that provide protection from the elements and for every occasion.

GPS Unit

Record the exact date, time and location for all your shots and view them online at Google MapTM.

LCS-TWB/B

LCS-TWB/P

LCS-TWB/G

LCS-TWB/H

GPS-CS1KA

Sample of Google Map View LCS-TWC/B LCS-TWC/C LCS-TWD/B LCS-TWD/W

Sports Pack

Whether at the beach or at the pool, the Sports Pack is perfect for your active lifestyle.

LCS-WF

LCS-CSJ

LCS-CSL

LCS-CSN

LCS-CST

SPK-WA
Note: *Not all accessories are available in all countries. Please check with your local dealers.

Specifications

BASIC SPECS Model Name Gross Pixels Effective Pixels Optical Zoom Precision Digital Zoom Smart Zoom Lens Sensor Type F number Focal length f = ( 35mm conversion ) Focusing Range Processor Internal Memory Memory Stick LCD Stamina Lithium ION: 3.6V USB MAIN FEATURES Mode Dial Exposure mode Scene Selection Recording Format Image Quality Mode selection Still Image size Minimum Recording Interval Movie recording mode Still image recording mode Burst Shot Number / Burst Interval Aperture Shutter Speed NR Slow shutter Focus mode AF method AF area Exposure Compensation White Balance Light metering Colour Mode AF Illuminator Flash Mode Clear RAW NR Sharpness / Contrast / Flash Level Setting ISO Sensitivity Setting Red-eye Reduction Battery Remaining Indicator Exposure warning indicator Histogram Indicator Disk / Memory Stick Remaining indicator USER INTERFACE Self Timer Auto Review Animation Display AF Macro AF Capacity for Shooting Screen Size Total Dot Number No. of Shots Battery Life 7M 5M 3M 2M VGA 3:2 mode 16:9 mode 7M 5M 3M 2M VGA 3:2 mode 16:9 mode VX Fine VX Standard Video Mail at the largest image size VGA, Standard DSC-W55 Approx. 7,410k pixels Approx. 7,201k pixels 3x Approx. 6x 5Mega: Approx. 3.6x, 3Mega: Approx. 4.5x, 2Mega: Approx. 5.6x, VGA: Approx. 14x, 16:9: Approx. 4.8x Carl Zeiss Vario-Tessar CCD 2.8-5.2 6.3-18.9mm ( 38 - 114mm ) W: Approx. 50cm to Infinity, T: Approx. 50cm to Infinity W: Approx. 2.0cm to Infinity, T: Approx. 30cm to Infinity Real Imaging Processor Yes ( 56MB ) Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO Duo ( High Speed - No Speed Advantage ) 2.5" LCD or 6.2cm TFT 115k Approx. 380 pictures Approx. 190 mins Lithium ION: 3.6V 2.0 Hi-Speed Yes ( Auto / P / Movie / High Sensitivity / Twilight / Twilight portrait / Landscape / Beach / Snow / Soft Snap ) Auto / Program Auto / Scene Selection ( Mode Dial, 7 Modes ) Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / High Sensitivity JPEG / MPEG1 Standard / Fine 3,072 x 2,304 2,592 x 1,944 2,048 x 1,536 1,632 x 1,x 480 3,072 x 2,048 1,920 x 1,080 Approx. 1.4sec. Approx. 1.5sec. Approx. 1.4sec. Approx. 1.3sec. Approx. 1.2sec Approx. 1.4sec Approx. 1.3sec 640 x 480, 30fps 640 x 480, 16.6fps 160 x 112, 8.3fps Normal ( JPEG ) / Burst ( JPEG ) / Multi Burst ( 1M ) Approx. 0.9sec Approx. 0.8sec Auto ( F2.8 - F13 ) / Program Auto ( F2.8 - F13 ) Auto ( 1/8 - 1/2000 ) / Program Auto ( 1" - 1/2000 ) Yes ( ISO Auto/100/200: shutter speed of 1/6sec or slower. ISO400/800/1000: shutter speed of 1/25sec or slower ) AutoFocus / Macro / Focus Preset Single AF / Monitoring AF Multi Point ( 5 points ) / Center Weighted Yes ( plus / minus 2.0EV, 1/3EV step ) Auto / Daylight / Cloudy / Fluorescent / Incandescent / Flash Multi Pattern / Center Weighted / Spot Rich / Natural / B&W / Sepia Yes Auto / Forced Flash / No Flash / Slow Syncro Yes Yes ( Menu, plus / minus 1 step ) Yes ( Menu, Auto/100/200/400/800/1000 ) Yes ( SETUP ) Yes Yes Yes Yes Yes(10sec./2sec./OFF) Yes ( 2sec ) Yes Yes Yes Yes Yes Yes Yes ( All Size ) / Yes ( All Size ) / Yes ( 5x ) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Approx. 1.6sec. Approx. 0.3sec. Approx. 0.01sec. 88.9 x 57.1 x 22.9mm Min. 20.05mm Approx. 116g Approx. 147g Metal DSC-W35 Approx. 7,410k pixels Approx. 7,201k pixels 3x Approx. 6x 5Mega: Approx. 3.6x, 3Mega: Approx. 4.5x, 2Mega: Approx. 5.6x, VGA: Approx. 14x, 16:9: Approx. 4.8x Carl Zeiss Vario-Tessar CCD 2.8-5.2 6.3-18.9mm ( 38 - 114mm ) W: Approx. 50cm to Infinity, T: Approx. 50cm to Infinity W: Approx. 2.0cm to Infinity, T: Approx. 30cm to Infinity Real Imaging Processor Yes ( 56MB ) Memory Stick Duo / Memory Stick PRO Duo / Memory Stick PRO Duo ( High Speed - No Speed Advantage ) 2.0" LCD or 5.1cm TFT 85k Approx. 380 pictures Approx. 190 mins Lithium ION: 3.6V 2.0 Hi-Speed Yes ( Auto / P / Movie / High Sensitivity / Twilight / Twilight portrait / Landscape / Beach / Snow / Soft Snap ) Auto / Program Auto / Scene Selection ( Mode Dial, 7 Modes ) Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / High Sensitivity JPEG / MPEG1 Standard / Fine 3,072 x 2,304 2,592 x 1,944 2,048 x 1,536 1,632 x 1,x 480 3,072 x 2,048 1,920 x 1,080 Approx. 1.4sec. Approx. 1.5sec. Approx. 1.4sec. Approx. 1.3sec. Approx. 1.2sec Approx. 1.4sec Approx. 1.3sec 640 x 480, 30fps 640 x 480, 16.6fps 160 x 112, 8.3fps Normal ( JPEG ) / Burst ( JPEG ) / Multi Burst ( 1M ) Approx. 0.9sec Approx. 0.8sec Auto ( F2.8 - F13 ) / Program Auto ( F2.8 - F13 ) Auto ( 1/8 - 1/2000 ) / Program Auto ( 1" - 1/2000 ) Yes ( ISO Auto/100/200: shutter speed of 1/6sec or slower. ISO400/800/1000: shutter speed of 1/25sec or slower ) AutoFocus / Macro / Focus Preset Single AF / Monitoring AF Multi Point ( 5 points ) / Center Weighted Yes ( plus / minus 2.0EV, 1/3EV step ) Auto / Daylight / Cloudy / Fluorescent / Incandescent / Flash Multi Pattern / Center Weighted / Spot Rich / Natural / B&W / Sepia Yes Auto / Forced Flash / No Flash / Slow Syncro Yes Yes ( Menu, plus / minus 1 step ) Yes ( Menu, Auto/100/200/400/800/1000 ) Yes ( SETUP ) Yes Yes Yes Yes Yes(10sec./2sec./OFF) Yes ( 2sec ) Yes Yes Yes Yes Yes Yes Yes ( All Size ) / Yes ( All Size ) / Yes ( 5x ) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Approx. 1.6sec. Approx. 0.3sec. Approx. 0.01sec. 89.8 x 59.1 x 22.9mm Min. 20.35mm Approx. 118g Approx. 149g Metal

Enlarged Camera Menu Function Guide ( Icon Explanation ) Function Guide ( Mode Explanation ) Image Size Guide Index Playback Slideshow Playback Trimming / Resizing / Playback Zoom Image Rotation / Divide ( MPEG ) / Cue & Review ( MPEG ) Hand Shake Alert Picture Brightness Button Speaker volume control Internal Memory Full Data Copy (to MS) DC IN Terminal USB Connection Mass Storage PTP PictBridge MultiConfiguration OTHER FEATURES Multi use Terminal ( 1= T1 type / 2= P100 type / 3=T7 type / 4= S90 type ) Tripod receptacle Sport Pack compatibility QUICK RESPOND Start up time Shutter time lag Release time lag BODY SIZE Dimension ( W x H x D ) Special Mention on Dimension Weight Body With Accy ( with MS Duo and supplied accy ) Body Material SUPPLIED ACCESSORY Rechargeable Battery Pack Battery Charger Power Cord Multi Cable Wrist Strap CD-ROM NUMBER OF IMAGES RECORDED ON A SINGLE MEDIA (APPROX. NO. OF SHOTS) Memory Stick Duo 128MB 64MB Normal: Fine / Standard 7M (3,072 x 2,304) 37 / / 36 5M ( 2592 x 1944) 51 / / 48 3M ( 2,048 x 1,536 ) 82 / / 74 2M ( 1,632 x 1,224 ) 133 / / 123 3:2 [7M (3,072 x 2,048)] 37 / / : 9[2M ( 1920x1080 ) ] 133 / / 123 VGA ( Email ) ( 640 x 480 ) 790 / / 985 MPEGMOVIE ( sec ) VX FINE VX Standard Video mail 176 00:02:00:45:00:05:01:31:00:02:00:10:02:51:20
256MB 67 / / / / / / / 3571
512MB 137 / / / / / / / 7261
Memory Stick PRO Duo 1GB 279 / / / / / / / 14821
2GB 573 / / / / / / / 30385
4GB 1132 / / / / / / / 60036
Internal Memory 56MB 16 / / / / / / / 892
BATTERY LIFE / NO OF SHOTS ( CIPA ) Supplied Battery Still image

Approx. 190 min

Approx. 380 shots
Image quality "FINE" The LCD screen is turned on Shooting one time every 30 seconds The zoom is switched alternately between the W and T ends The flash strobes once every two times The power turns on and off once every ten times Note that the actual numbers may be less than indicated depending on the condition of use * The maximum number of continuous shots Size / Quality 7M 7M 3:2 5M 3M 16:9 2M VGA Fine 64 Standard 100

362 00:06:00:21:05:47:00

740 00:12:00:44:11:44:20
1518 00:25:01:31:24:18:20
3000 00:50:03:00:48:01:00:02:00:42:40
When the battery level is low, or when the internal memory or Memory Stick Duo is full, the Burst stops. You may not be able to shoot images in Burst mode depending on the Scene mode.
The following are trademarks of the Sony Corporation, Tokyo, Japan: Sony, like.no.other, InfoLITHIUM, Memory Stick PRO Duo. Information is correct at the time of printing. Not all images were shot with the Cyber-shot DSC-W55/W35. Some images were simulated.