Success Story
Groundbreaking photo-quality images from HP Designjet 30

NEIL SNAPE

The HP Designjet 30 offers better photographic images than digital photo lab reproduction. You can reproduce all the tones of a traditional lab print, every detail with the contrast and rich tone that a real photo has to offer. Neil Snape, Editorial & Advertising photographer
Neil Snape is an editorial and advertising photographer based in Paris, France. Snape's specialty is beauty and fashion accessories shoots for worldwide prestigious and recognized firms that include the likes of Cartier, Hermes, L'Oreal, Paco Rabanne, Helena Rubenstein, Sonia Rykiel and Yves Saint Laurent. He has produced images for fashion magazines and advertising around the world as seen in Madame Figaro, Vogue, Biba, Jalouse, Elle, and Marie Claire, among others. Neil Snapes longstanding success in the ultra-competitive sector of high-end fashion and advertising media, is not just about artistic creativity. Ambition, sheer hard work, and the constant strive for perfection are also key elements, so when HP invited him to test their multi-format HP Designjet 30 photographic-quality printer, he was more than happy to collaborate with a world leader in printing technology. Neil Snape prides himself in using the best equipment available, and has used the HP Designjet 30 to illustrate proofs to some of the worlds top Art Directors. "I would like to stress how impressed people are with the HP Designjet 30 output. When the Art Director at Madame Figaro, whom I have known for years, saw the six-page beauty layout printouts, he had to pick them up to closely inspect the quality of the proofs. He exclaimed that he rarely gets Chromalins of this quality anymore! I assured him that these were inkjet prints, and in the near future he could equip his production department with these printers.

Customer at a glance

industry sector: Editorial & Advertising Photography name: Neil Snape headquarters: Paris, France telephone: +45578055 URL: http://mapage.noos.fr/nsnape/

Technology highlights

Hardware
HP Designjet 30 series printer HP Premium Plus Photo and Proofing Gloss HP fade-resistant*, dye inks
This is an Art Director originally from Glamour magazine in England, then Assouline Editions, Paris Vogue, and now Madame Figaro. He is someone who has good judgement and taste, says Snape. "You always expect the best from HP, yet the image quality of this printer really does amaze me. The HP Designjet 30 produces photographic quality prints you would normally expect from a photo lab. If you compare them to a C-print side-by-side, you cant tell which is which." Snape believes that he now has the professional photographers ideal printing solution. "No other printer has given me color and tonal range this exceptional, and consistent in all light conditions, says Snape. The world of fashion and advertising is one of the toughest to please and Neil Snape needs to deliver show-stopping images time and again. He places great importance on color reliability, and has tested output on a variety of HP media and in different light conditions. He was very impressed with how the printer compared to his experiences with competitor products, " you can use the printer with any media you choose from and you get consistent print-to-print results thanks to the embedded automatic close loop color calibration of the HP Designjet 30. A truly unique feature these HP graphics arts printers have, putting them in a league of their own." Snape assures, "I'm hired based on the quality of images in my portfolios in front of art directors and clients, I will now be chosen more often thanks to the HP Designjet 30.
Neil Snape thoroughly tested the HP Designjet 30 on his Mac workflow, using the new HP Premium Plus Photo and Proofing Gloss up to A3+\B+ size. "The gloss on HPs new media has the same appearance as any glossy photo -consistent gloss over the entire surface that has that liquid wet look at all viewing angles," says Neil Snape. The dedicated optional RIPs also offer automatic Pantone calibration, offset emulation and CMYKPlus to round out the workflow to facilitate press simulations. The HP Designjet 30 and 130 series offer new, fade-resistant* inks for lightfast color stability, and media flexibility through 3 different media paths. "It is quite amazing! I suppose it is a combination of the new HP Premium Plus Photo and Proofing Gloss media, HPs fade-resistant inks and the writing system of the HP Designjet 30, that ultimately reproduces faithful photographs rendered exactly as intended. It also provides highly reliable and efficient performance, exceeding any other printer I have ever used," he claims. "This is the first printer ever that consistently gives me photographic-quality images that I am absolutely happy with. The HP Designjet 30 produces a print equal to a color darkroom print in every detail and aspect. You get a print each and every time that is just beautiful. You can count on it!" concludes Neil Snape.

*Preliminary results from tests conducted by Wilhelm Imaging Research, Inc. indicate that prints made with HP No. 85 ink cartridges and HP Premium Plus Photo and Proofing Gloss paper may be displayed indoors under glass for approximately 70 years before noticeable fading and staining will occur

Challenge

Print photo-quality images inhouse. Obtain accurate and consistent color in all light conditions. Color consistency on any media and from printer to printer. Print fade-resistant* images for exhibitions and galleries.

Solution

Adopt HP Designjet 30 printer series. Exploit new, HP Premium Plus Photo and Proofing Gloss.

Results

Image quality that impresses customers and can be compared to photo lab print quality. Consistent color from print to print, and in different light conditions. Lightfast color stability.
For more information on how working with HP can benefit you, please contact your local HP sales representative or reseller, or visit www.hp.com/go/designjet
2003 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Printed in Spain - January 2004

Product environmental attributes - IT Eco Declaration 2004
Brand Manufacturer Manufacturers representative Contact person Postal address Postal code /City/ Country Telephone (incl. country code) Mobile phone (incl. country code) Fax (incl. country code) Internet site Additional information Hewlett-Packard Hewlett-Packard Name: e-mail: Name: e-mail: itecodeclaration.ww@hp.com Hans Wendschlag , HP Sweden Logo
+ + + http://www.hp.se/environment Latest version of this document can be found at: www.hp.se/itecodeclarations. The company environmental profile, which is issued for the company and isn't product related, can also be found at the same website. Check Item 14 for explanatory information regarding specific item responses.
This declaration covers the below listed Information Technology product categories* with specified product identity (ID) such as type/model number.
Computer system unit CPU Display/ monitor Printer Black/white Product identity Copier Colour Mobile/portable computer Keyboard Fax Multifunction product Pages per minute: bl/w: 11 colour: 11 Scanner Server Digital Projector Camera Other IT product, specify:

HP Designjet 30 series

June 2004
Issue date June 28, 2005 Guideline document (Version of Guideline document used for completion of this declaration (month, year)) This IT Eco Declaration consists of three documents: Company environmental profile: Product environmental attributes: Divided into two sections, legal and market requirements Divided into two sections, legal and market requirements
Guideline document with extensive clarifications, comments and references.
The latest version of all these documents can be downloaded from: www.itecodeclaration.org Notes: Voluntary vs compulsory requirements: Items marked V are voluntary to answer, all other items must be answered. The latest version of the Guideline document must be used. Specify in table above according to which version of the guideline document this declaration has been completed. This version of the IT Eco Declaration is adjusted to the document Product-related Environmental Attributes, issued by the European Association for Standardizing Information and Communication Systems (ECMA), TR/70, version 1999. This version of the IT Eco Declaration meets the basic principles of ISO14021:1999, Environmental labels and declarations Selfdeclared environmental claims (Type II environmental labelling). When references are given to standards like ISO, IEC and EN, the latest version should always be referred to. For telecommunication products, use eco declaration for telecommunication products. This IT Eco Declaration version can be used from October and shall be used for products announced after December 1 2003. The IT Eco Declaration is a system for declaration of environmental aspects of IT and telecom products, developed by the Nordic IT organisations, IT-Fretagen in Sweden, ITB in Denmark, IKT-Norge in Norway and TTK ry in Finland. This IT Eco Declaration may only be used after having signed a contract with at least one of these organisations.
Association of the Swedish IT and Telecom Industry www.itforetagen.se
Norwegian IT-companies Organisation www.ikt-norge.no
IT-Brancheforeningen Kontor & Data www.itb.dk
Finnish Association of Office Technology Traders www.ttkry.com

Version June 2004

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Copyright Association of the Swedish IT and Telecom Industry 2000. Reproduction of this form without permission is prohibited by the copyright law 1960:729. The prohibition includes any kind of reproduction, by electronic or any other means.
Product identity Issue date

June 28, 2005 Logo Requirement met Yes No n.a.
Product environmental attributes - Legal requirements
Item P1 P1.1 P1.2 P1.3 P1.4 P1.5 Additional information regarding each item may be found under P14. Environmental conscious design Product parts are free from, i.e. less than 0.1% by weight (b.w.), CFCs & HCFCs, asbestos, PCB & PCT (3093/94/EEC, 76/769/EEC, 6th amendment, 99/77/EEC, 82/828/EEC) Components are free from, i.e. less than 0.1% b.w., mercury (Hg), except for small amounts of mercury which are allowed in light sources. (SE SFS 1998:944) Cadmium (Cd) content of colorants, stabilizers, and surface treatments does not exceed, 0.01% b.w., as specified in 76/769/EEC, 10th amendment, 1991/338/EEC. Paints are free from lead (Pb), i.e. less than 0.1% b.w., (76/769/EEC, 8th amendment, 89/677/EEC) Paints, coatings, plastics, rubbers and seals are free from flame retardants and/or plasticizers containing Short Chain Chlorinated Paraffines (SCCPs) with more than 0,1% by weight, 10-13 carbon atoms, minimum 48% chlorine by weight, CAS number 63449-39-8 (NO MVD regulation 1544, 2000.12.13 and FI 416/2003). If the product is intended for direct and prolonged skin contact, the surfaces do not release nickel (Ni) above levels specified in (76/769/EEC, 8th amendment, 94/27/EEC) Batteries If hazardous batteries are used in the product, they are labelled. (93/86/EEC). If batteries are used in the product they are free (<0.0005% by weight) from mercury (Hg) (98/101/EC) Electrical safety, EMC and connection to the telephone network The product meets the Low Voltage Directive (LVD) regarding electrical safety (73/23/EEC & 93/68/EEC) The product meets the EMC Directive regarding electromagnetic compatibility (89/336/EEC) If product is intended for connection to a public telecom network or contains a radio transmitter, it meets the EU R&TTE Directive (1999/5/EC) The product is CE-marked (93/68/EEC) Consumable materials If a photo conductor (drum, belt etc.) is used in the product, it is free (<0.01% by mass) from cadmium (Cd) (76/769/EEC and 91/338/EEC) If an ink is used in the product, it is free (<0.01% by mass) from cadmium (Cd) (91/338/EEC) If toner/ink (or corresponding) are used in the product, they are classified and if required labelled in accordance with EU directives Packaging materials The sum of the concentration levels of lead, cadmium, mercury, and hexavalent chromium present in packaging or packaging components does not exceed 0.01% by weight (100 ppm). (94/62/EC). The product packaging material is free from CFC/HCFC.

P1.6 P2 P2.1 P2.2 P3 P3.1 P3.2 P3.3 P3.4 P4 P4.1 P4.2 P4.3 P5 P5.1 P5.2
This product meets above listed legal requirements

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Product Identity Issue date
Product environmental attributes - Market requirements
Item P6 P6.1 P6.2 P6.3 P6.4 P6.5 V P6.6 P6.7 P6.8 P6.9 P6.10 V P6.11 P6.12 V P6.13 V = Voluntary to answer. Additional information regarding each item may be found under P14. Environmental conscious design Disassembly, recycling Gluing/welding of different material has been avoided. Plastic materials in covers/housing are free from surface coating. Mechanical plastic parts >100g, consist of one material or of easily separable materials. Plastic parts >25g, have material codes according to ISO 11469. Plastic parts are free from metal inlays or have inlays that can be removed with commonly available tools. If labels are required they should be separable. (This requirement does not apply to safety labels). Product lifetime Upgrading of the product can be done with commonly available tools Processor, memory and cards of various types can be changed/upgraded. Hard disk, CD/DVD drives and / or floppy drive can be changed/upgraded. Spare parts are available after end of production for: Material requirements Plastic parts >25g are free from PBB/PBDE, i.e less than 0.1% b.w. Plastic parts >25g are free from flame retardant substances/preparations above 0.1% classified as R45/46, R50/51/52/53 and R60/61 (67/548/EEC) Chemical specification of flame retardants in plastic parts >25g according to ISO 1043-4 declared below: Product cover/ housing: None Printed circuit boards: FR16-TBBPA Other plastic parts: Product cover/housing material type, specified according to ISO 1043-1 Material type ABS Material type Electrical cable insulation material specification Light sources are free from mercury, i.e less than 0.1% b.w. If mercury is used specify: Number of lamps & max. mercury per lamp Mechanical plastic parts > 25g are free from lead (Pb), i.e. less than 0.1% b.w. Batteries Product is free from batteries defined as hazardous (91/157/EEC) Batteries are used that meet the European eco-label (EU Flower) criteria (2001/687/EC & 2001/686/EC) Energy consumption V n.a. Maximum power W V Operation 45 W Low power mode 18 W Off mode 2< W Sleep mode 18 W Deep sleep mode W If the product is in Stand by mode, it reverts to: Low power mode in 0 min Sleep mode in 0 min Deep sleep mode in min V Off mode in min 2-sided printing/copying (duplex) from 1-sided originals is an integrated product function. Information about the energy save function is given in the user documentation. (Not applicable when no instruction is needed to operate the energy save function, i.e. the energy save function cannot be adjusted or inhibited by the user.) The product meets the requirements of ENERGY STAR. The product meets the requirements of GEEA. Display meets the energy save requirements of the European eco-label (EU Flower) (2001/686/EC & 2001/687/EC). Desktop or portable computer meets the energy save requirements of the European eco-label (EU Flower) (2001/686/EC & 2001/687/EC) n.a. Material type PVC mg

5 years

V P6.14 P6.15 P6.16 V P6.17 V P6.18 V P7 P7.1 P7.2 V P8 P8.1
Product parts are free from beryllium (Be) and beryllium oxide (BeO), i.e. less than 0.1% b.w.

V P8.2 P8.3

P8.4 P8.5 V P8.6 V V

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Product environmental attributes - Market requirements (continued)
Item P9 P9.1 P9.2 V V = Voluntary to answer. Additional information regarding each item may be found under P14. Noise characteristics (Measured and declared according to ISO 7779 and ISO 9296) Declared A-Weighted Sound Power Level, LWAd (1B = 10 dB) Operating mode: LWAd : 6,4 B Idling mode: LWAd : 5,2 B The product meets the acoustic noise requirement of:
TCO Blue Angel European eco-label (EU Flower) Nordic Swan

P9.3 V

P10 P10.1

P10.2 V

Declared A-Weighted Sound Pressure Level, LpAm (measured at the operator position if applicable; otherwise measured at the 1m bystander positions). Operating mode: LpAm: dB Idling mode: LpAm: dB Test position: LpAm: Operator position Bystander positions Test position for PC tower LpAm: Table top Floor standing Emissions Chemical emission test performed according to RAL-UZ , other standard , specify: ASTMUSEPA The test covers: Dust Ozone Styrene TVOC Benzene The product meets the requirement for chemical emission in: TCO Blue Angel Nordic Swan
Display/monitor/portable computer meets the requirement for low frequency electromagnetic fields in: MPR-II TCO prEN50279- A , -B , -C Consumable materials The photo conductor is free from selenium. If the photo conductor contains selenium there is a system for waste recovery. Safety Data Sheet/Material Safety Data Sheet (SDS/MSDS) is available for toner/ink (99/45/EC & 2001/58/EC) Paper containing recycled fibres and meeting requirements of ENV12281 can be used in the product. Ergonomics The computer system meets the ergonomic requirements of EN 29241-3, -7, -8 for CRT displays and EN-ISO 13406-2 for flat panel displays. The product keyboard meets the requirements of ISO 9995 and EN 29241-4. The computer input device meets the requirements of ISO 9241-9. Packaging and documentation Product packaging: material type(s): Expanded Polystirene material type(s): Corrugated material type(s): Polyethylene weight (kg): 0.76 weight (kg): 2.5 weight (kg): 0.2

P11 P11.1 P11.2 P11.3 V P11.4 V P12 P12.1 P12.2 P12.3 P13 P13.1
P13.2 V P13.3 V P13.4 V P14
Plastic packaging material is marked according to DIN 6120, ISO 11469 or ISO 1043, 1-4. Product plastic packaging is free from chlorine User and product documentation are free from chlorine bleached paper Additional information "The IT Eco Declaration covers the product base model only. If optional items with moving parts are added, like extra hard disks or graphic cards with fans etc, these can change energy and acoustics values for which HP can take no responsibility."

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