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Samsung S5233A, size: 3.6 MB
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(Waste Electrical & Electronic Equipment) (Applicable in the European Union and other European countries with separate collection systems) This marking on the product, accessories or literature indicates that the product and its electronic accessories (e.g. charger, headset, USB cable) should not be disposed of with other household waste at the end of their working life. To prevent possible harm to the environment or human health from uncontrolled waste disposal, please separate these items from other types of waste and recycle them responsibly to promote the sustainable reuse of material resources.
Household users should contact either the retailer where they purchased this product, or their local government office, for details of where and how they can take these items for environmentally safe recycling. Business users should contact their supplier and check the terms and conditions of the purchase contract. This product and its electronic accessories should not be mixed with other commercial wastes for disposal.
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Correct disposal of batteries in this product
(Applicable in the European Union and other European countries with separate battery return systems) This marking on the battery, manual or packaging indicates that the batteries in this product should not be disposed of with other household waste at the end of their working life. Where marked, the chemical symbols Hg, Cd or Pb indicate that the battery contains mercury, cadmium or lead above the reference levels in EC Directive 2006/66. If batteries are not properly disposed of, these substances can cause harm to human health or the environment. To protect natural resources and to promote material reuse, please separate batteries from other types of waste and recycle them through your local, free battery return system.
Some content and services accessible through this device belong to third parties and are protected by copyright, patent, trademark and/or other intellectual property laws. Such content and services are provided solely for your personal noncommercial use. You may not use any content or services in a manner that has not been authorized by the content owner or service provider. Without limiting the foregoing, unless expressly authorized by the applicable content owner or service provider, you may not modify, copy, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium any content or services displayed through this device. THIRD PARTY CONTENT AND SERVICES ARE PROVIDED "AS IS." SAMSUNG DOES NOT WARRANT CONTENT OR SERVICES SO PROVIDED, EITHER EXPRESSLY OR IMPLIEDLY, FOR ANY PURPOSE. SAMSUNG EXPRESSLY 9
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DISCLAIMS ANY IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. SAMSUNG DOES NOT GUARANTEE THE ACCURACY, VALIDITY, TIMELINESS, LEGALITY, OR COMPLETENESS OF ANY CONTENT OR SERVICE MADE AVAILABLE THROUGH THIS DEVICE AND UNDER NO CIRCUMSTANCES, INCLUDING NEGLIGENCE, SHALL SAMSUNG BE LIABLE, WHETHER IN CONTRACT OR TORT, FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, ATTORNEY FEES, EXPENSES, OR ANY OTHER DAMAGES ARISING OUT OF, OR IN CONNECTION WITH, ANY INFORMATION CONTAINED IN, OR AS A RESULT OF THE USE OF ANY CONTENT OR SERVICE BY YOU OR ANY THIRD PARTY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES."
Third party services may be terminated or interrupted at any time, and Samsung makes no representation or warranty that any content or service will remain available for any period of time. Content and services are transmitted by third parties by means of networks and transmission facilities over which Samsung has no control. Without limiting the generality of this disclaimer, Samsung expressly disclaims any responsibility or liability for any interruption or suspension of any content or service made available through this device. Samsung is neither responsible nor liable for customer service related to the content and services. Any question or request for service relating to the content or services should be made directly to the respective content and service providers.
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introducing your mobile phone
In this section, learn about your mobile phones layout, keys, display, and icons.
Check your product box for the following items: Mobile phone Battery Travel adapter (charger) User manual The items supplied with your phone may vary depending on the software and accessories available in your region or offered by your service provider. You can purchase additional accessories from your local Samsung dealer. The supplied accessories perform best for your phone.
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The front of your phone includes the following keys and features:
The rear of your phone includes the following keys and features:
Stylus slot and pen Camera lens
Earpiece Volume key Multifunction jack
Mirror Battery cover Hold key
Touch screen Camera key Power/Menu exit key Internal antenna
Dial key Back key
You can lock the touch screen and keys to prevent any unwanted phone operations. To lock, press the Hold key.
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5. Unplug the travel adapter from the phone. 6. Close the cover to the multifunction jack. About the low battery indicator When your battery is low, the phone will emit a warning tone and a low battery message. The battery icon will also be empty and blinking. If the battery level becomes too low, the phone will automatically power off. Recharge your battery to continue using your phone.
With the triangle facing up
Improperly connecting the travel adapter can cause serious damage to the phone. Any damages by misuse are not covered by the warranty. 17
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Insert a memory card (optional)
To store additional multimedia files, you must insert a memory card. Your phone accepts microSD memory cards up to 8 GB (depending on memory card manufacturer and type). 1. Remove the battery cover and battery. 2. Insert a memory card with the label side facing down.
3. Push the memory card in the memory card slot until it locks in place. 4. Insert the battery and replace the battery cover. To remove the memory card, remove the battery cover and battery, and then pull the memory card out of the memory card slot.
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Turn your phone on and off
using basic functions
Learn how to perform basic operations and use the main features of your mobile phone.
To turn your phone on, 1. Press and hold [ ]. 2. Enter your PIN and select Confirm (if necessary). To turn your phone off, repeat step 1 above.
Switch to the offline profile
By switching to the offline profile, you can use your phones non-network services in areas where wireless devices are prohibited, such as aeroplanes and hospitals. To switch to the offline profile, in Menu mode, select Settings Phone profiles Offline. Follow all posted warnings and directions from official personnel when in areas where wireless devices are prohibited.
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Use the touch screen
Your phones touch screen lets you easily select items or perform functions. Learn basic actions to use the touch screen with a stylus. For the optimal use of the touch screen, remove the protection film before using your phone. Tap: Touch the screen once with the stylus to select the highlighted menu or option. Tap-and-hold: Tap and hold the stylus on an item to perform. Drag: Tap and hold the stylus on the screen and drag the stylus to move the scroll bar.
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Send an email
1. In Menu mode, select Messages Create message Email. 2. Select Tap to add recipient Enter manually. 3. Enter an email address and select Done. 4. Select Tap to add subject. 5. Enter a subject and select Done. 6. Select Tap to add text. 7. Enter your email text and select Done. 8. Select Add files an item type and attach a file (if necessary). 9. Select Send to send the message.
With your phones touch screen, you can enter text and create messages or notes. Change the text input method When you open the text input field, the virtual keypad appears. Select the Keypad drop-down menu and select one of the following input methods for entering text: Keypad Writing full sc. Writing box 1 Writing box 2
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Enter text using the virtual keypad 1. Change the text input method to Keypad. 2. Select the appropriate virtual key to enter text. To change case or use numbers or symbols, select Abc. To enter text in T9 mode, select T9. You can use the following text input modes:
Mode Function Select the appropriate virtual key until the character you want appears on the display. 1. Select the appropriate virtual keys to enter an entire word. 2. When the word displays correctly, select to insert a space. If the correct word does not display, select an alternate word from the list that appears.
Function Select the appropriate virtual key to enter a number. Select the appropriate virtual key to enter a symbol.
Enter text using the handwriting full screen 1. Change the text input method to Writing full sc. 2. Write each character anywhere on the screen. To change case or use numbers or symbols, select Abc. Enter text using the handwriting box1 1. Change the text input method to Writing box 1. 2. Write each character in the writing area at the bottom of the screen. Write numbers and symbols in the ?1 column at the bottom right of the writing area. 27
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Enter text using the handwriting box2 1. Change the text input method to Writing box 2. 2. Write each character in the writing area at the bottom of the screen. To change case or use numbers or symbols, select Abc.
Add and find contacts
Learn the basics of using the phonebook feature.
Add a new contact
1. In Idle mode, select Keypad and enter a phone number. 2. Select Add to Phonebook New. 3. Select Phone or SIM. 4. Enter contact information. 5. Select Save to add the contact to memory.
View text or multimedia messages
1. In Menu mode, select Messages Inbox. 2. Select a text or multimedia message.
View an email
1. In Menu mode, select Messages Email inbox. 2. Select an account. 3. Select Download. 4. Select an email or a header. 5. If you selected a header, select Retrieve to view the body of the email. 28
Find a contact
1. In Menu mode, select Phonebook. 2. Select the search field, enter the letter of the name you want to find, and select Done. You can also drag to select the first letter of the name.
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3. Select the contacts name from the search list. Once you have found a contact, you can: call the contact by selecting edit the contact information by selecting Edit
3. Aim the lens at the subject and make any adjustments.
To select the colour balance of the image, select. To select the time delay, select. To set the brightness, select.
Use basic camera functions
Learn the basics to capture and view photos and videos. When you turn on the camera, the display may appear blank due to temporary electrostatic discharge. Try restarting the phone to solve the problem.
4. Press the Camera key to take a photo. The photo is saved automatically. After capturing photos, select to view photos quickly.
1. In Idle mode, select My files Images My photos a photo file. 2. Rotate the phone anti-clockwise to landscape view.
Scroll up or down to view photos. Tap or to zoom in or out. Press the Back key to exit the zoom screen.
1. In Idle mode, press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view.
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1. In Idle mode, press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view. 3. Select
In Idle mode, select My files Videos My video clips a video file.
Listen to music
Learn how to listen to music via the music player or FM radio.
to switch to Recording mode.
4. Aim the lens at the subject and make any adjustments.
To select the colour balance of the video, select. To select the time delay, select. To set the brightness, select.
Listen to the FM radio
1. Plug the supplied headset into the phones multifunction jack. 2. In Menu mode, select Applications FM radio. 3. Select Yes to start automatic tuning. The radio scans and saves available stations automatically. The first time you access the FM radio, you will be prompted to start automatic tuning.
5. Press the Camera key to start recording. 6. Select or press the Camera key to stop recording. The video is saved automatically. After capturing videos, select to view videos quickly. 30
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4. Control the FM radio using the following icons:
Icon Function Set your phone to re-tune frequencies for stations Change the sound output Tune a radio station; Select a saved radio station (tap and hold) Start the FM radio Turn off the FM radio
Synchronise with Windows Media Player 11. p. 42 After transferring music files to your phone or memory card, 1. In Menu mode, select Music Music player. 2. Select a music category a music file. 3. Control playback using the following icons:
Hold a call or retrieve a held call
Select Hold to place a call on hold or select Retrieve to retrieve a held call.
Answer a second call
If your network supports this function, you can answer a second incoming call: 1. Press [ ] to answer the second call. The first call is automatically placed on hold. 2. Select Swap to switch between the calls.
Dial a second call
If your network supports this function, you can dial another number during a call: 1. Select Hold to place the first call on hold. 2. Select Keypad, enter the second number to dial, and select New call or press [ ]. 3. Select Swap to switch between the two calls. 4. To end the call on hold, select On hold 5. To end the current call, press [ ].
Make a multiparty call (conference call)
1. Call the first party you want to add to the multiparty call. 2. While connected to the first party, call the second party. The first party is automatically placed on hold. 3. When connected to the second party, select Join. 4. Repeat steps 2 and 3 to add more parties (if necessary). 5. To end the multiparty call, press [ ].
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Call an international number
1. In Idle mode, select Keypad and tap and hold 0 to insert the + character. 2. Enter the complete number you want to dial (country code, area code, and phone number), and then select Voice call or press [ ] to dial.
Use advanced phonebook functions
Learn to create namecards, set speed dial numbers and create groups of contacts.
Create a namecard
1. In Menu mode, select Phonebook More My namecard. 2. Enter your personal details. 3. Select Save. You can send your namecard by attaching it to a message or email or transferring it via the Bluetooth wireless feature.
Call a contact from the phonebook
You can call numbers directly from the phonebook using stored contacts. p. 28 1. In Menu mode, select Phonebook. 2. Select the contact you want. 3. Select. next to the number you want to dial
Set favourite numbers
1. In Menu mode, select Phonebook. 2. Select the Contacts drop-down menu Favourites. 35
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3. Select Add. 4. Select a contact. The contact is saved to the favourite number. The first 5 favourite numbers will be assigned to the favourite contacts ( ) on the widget toolbar.
4. Set a group name, the caller ID photo, a group ringtone, and vibration type. 5. Select Save.
Use advanced messaging functions
Learn to create and use templates to create new messages, and create message folder.
Create a group of contacts
By creating groups of contacts, you can assign group names, ringtones, caller ID photos, and vibration type to each group or send messages and emails to an entire group. Start by creating a group: 1. In Menu mode, select Phonebook. 2. Select the Contacts drop-down menu Groups. 3. Select Create group.
Create a text template
1. In Menu mode, select Messages Templates Text templates. 2. Select Create to open a new template window. 3. Select the text input field. 4. Enter your text and select Done. 5. Select Save.
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Create a multimedia template
1. In Menu mode, select Messages Templates Multimedia templates. 2. Select Create to open a new template window. 3. Create a multimedia message, with a subject and desired attachments, to use as your template. p. 25 4. Select Save.
Create a message from a multimedia template
1. In Menu mode, select Messages Templates Multimedia templates. 2. Select the template you want. 3. Select Send. Your template opens as a new multimedia message.
Insert text templates in new messages
1. To start a new message, in Menu mode, select Messages Create message a message type. 2. Select More Insert Text template a template.
Create a folder to manage messages
1. In Menu mode, select Messages My folders. 2. Select Create folder. 3. Enter a new folder name and select Done. Move messages from the Inbox to your folders to manage them as your preferences.
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Use advanced camera functions
Learn how to capture photos in various modes and customise camera settings.
4. Make any necessary adjustments. 5. Press and hold the Camera key to take a series of photos.
Capture photos by using options preset for various scenes
Capture panoramic photos
1. Press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view. 3. Select . 4. Make any necessary adjustments. 5. Press the Camera key to take the first photo. 6. Slowly move the phone to the direction you selected. The phone captures the next photo automatically. 7. Repeat step 6 to complete the panoramic photo.
1. Press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view. 3. Select a scene . 4. Make any necessary adjustments. 5. Press the Camera key to take a photo.
Capture a series of photos
1. Press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view. 38
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Capture photos in Smile shot mode
1. Press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view. 3. Select . 4. Press the Camera key. 5. Aim the camera lens at your subject. Your phone recognises people in an image and detects their smiles. When the subject smiles, the phone automatically takes a photo.
5. Make any necessary adjustments. 6. Press the Camera key to take photos for each segment.
Capture photos with decorative frames
1. Press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view. 3. Select . 4. Select a frame. 5. Make any necessary adjustments. 6. Press the Camera key to take a photo with the frame.
Capture divided photos
1. Press the Camera key to turn on the camera. 2. Rotate the phone anti-clockwise to landscape view. 3. Select . 4. Select an image layout.
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Use camera options
Before capturing a photo, select following options:
Customise camera settings
to access the Before capturing a photo/video, Select access the following:
Resolution Effects Exposuremeter Image quality
Function Change the resolution option Apply a special effect Select a type of exposure metering Set the quality of your digital images
Guidelines Review Shutter sound
Function Display the guidelines Set the camera to switch to the preview screen after capturing photos Select a sound to accompany the shutter action Turn the audio on or off Select a memory location to store new images or video clips
Before capturing a video, select following options:
to access the
Audio recording Storage
Resolution Effects Video quality
Function Change the resolution option Apply a special effect Adjust the quality of your video clips
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Use advanced music functions
Learn to prepare music files, create playlists, and store radio stations.
Copy music files to a memory card
1. Insert a memory card. 2. In Menu mode, select Settings Phone settings PC connections Mass storage Save. 3. Press [ ] twice to return to Idle mode.
Copy music files via Samsung PC Studio
To change the delay time before fake calls, in Menu mode, select Settings Application settings Call Fake call Fake call timer an option Save.
Record and play voice memos
Learn to operate your phones voice recorder.
Record a voice memo
1. In Menu mode, select Applications Voice recorder. 2. Select to start recording. 3. Speak your memo into the microphone. 4. When you are finished speaking, select Your memo is saved automatically. 48
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Learn to edit images and apply fun effects.
6. Select a memory location (if necessary). 7. Enter a new file name for the image and select Done.
Apply effects to images
1. In Menu mode, select My files Images My photos a photo file. 2. Select. 3. Select Edit Effects an effect option (filter, style, warp, or partial blur). 4. Select a variation of the effect to apply and select Done. To apply a blur effect to a specific area of an image, move or resize the rectangle and select Blur Done. 5. When you are finished with applying effects, select Files Save as.
Adjust an image
1. Open an image to be edited. Refer to steps 1-2 of Apply effects to images. 2. Select Edit Adjust an adjustment option (brightness, contrast, or colour). To adjust the image automatically, select Auto level. 3. Adjust the image as desired and select Done. 4. Save the edited image with a new file name. Refer to steps 5-7 of Apply effects to images.
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Transform an image
1. Open an image to be edited. Refer to steps 1-2 of Apply effects to images. 2. Select Edit Transform Resize, Rotate, or Flip. 3. Rotate or flip the image as desired and select Done. To resize the image, select a size and select Save Done. 4. Save the edited image with a new file name. Refer to steps 5-7 of Apply effects to images.
3. Draw the rectangle over the area you want to crop and select Crop Done. 4. Save the edited image with a new file name. Refer to steps 5-7 of Apply effects to images.
Insert a visual feature
1. Open an image to be edited. Refer to steps 1-2 of Apply effects to images. 2. Select Edit Insert a visual feature (frame, image, clip art, emoticon, or text). 3. Select a visual feature or enter text and select Done. 4. Move or resize the visual feature and select Done. 5. Save the edited image with a new file name. Refer to steps 5-7 of Apply effects to images.
Crop an image
1. Open an image to be edited. Refer to steps 1-2 of Apply effects to images. 2. Select Edit Crop.
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1. In Menu mode, select Applications Games and more. 2. Select a game from the list and follow the onscreen instructions. Available games may vary depending on your service provider or region. Game controls and options may vary.
Download games or applications
1. In Menu mode, select Applications Games and more More games. Your phone connects to the website preset by your service provider. 2. Search for a game or application and download it to the phone.
1. In Menu mode, select Applications Games and more an application. 2. Select More to access a list of various options and settings for your application.
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Learn to synchronise contacts, calendar events, tasks, and memos with the web server you have specified.
Use RSS reader
Learn to use RSS reader to get the latest news and information from your favourite websites.
Add an RSS feed address Create a synchronisation profile
1. In Menu mode, select Applications Synchronise. 2. Select Add and specify profile parameters. 3. When you are finished, select Save.
1. In Menu mode, select Applications RSS reader. 2. Select Add. 3. Select the URL input field. 4. Enter the address of an RSS feed and select OK.
1. In Menu mode, select Applications Synchronise. 2. Select a synchronisation profile. 3. Select Continue to start synchronisation with the web server you have specified. 54
Read RSS feeds
1. In Menu mode, select Applications RSS reader. 2. Select Update to get the latest contents.
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3. Select a feed category an updated feed. The auto update feature sets the phone to automatically update the RSS feeds at the specified interval. You can activate the auto update feature by selecting RSS reader More Settings Preferences.
Create a world clock
1. In Menu mode, select Organiser World clock. 2. Select Add. 3. Select a time zone. 4. To set daylight saving time, select
Create and view world clocks
Learn to view the time in another region and set world clocks to appear on your display.
5. Select OK to create your world clock. The world clock is set as the second clock. 6. Select Add to add more world clocks (step 3).
View a world clock
1. In Menu mode, select Organiser World clock. 2. Scroll through the world map and select a time zone you want.
Add a world clock to your display
With the dual clock widget, you can view clocks with two different time zones on your display. After you have created a world clock, 1. In Menu mode, select Organiser World clock. 55
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Set as 2nd clock.
Stop an alarm
When the alarm sounds, Drag the slider to Stop to stop an alarm without snooze. Drag the slider to Stop to stop an alarm with snooze or drag the slider to Snooze to silence the alarm for the snooze period.
3. Select the world clock you want to add. 4. Select Set.
Set and use alarms
Learn to set and control alarms for important events.
Set a new alarm
1. In Menu mode, select Alarms. 2. Select Create alarm. 3. Set alarm details. 4. Select Save. The auto power-up feature sets the phone to automatically turn on and sound the alarm at the designated time if the phone is turned off.
Deactivate an alarm
1. In Menu mode, select Alarms. 2. Select Off next to the alarm you want to deactivate.
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Use the calculator
1. In Menu mode, select Organiser Calculator. 2. Use the keys that correspond to the calculator display to perform basic mathematical operations.
Set a countdown timer
1. In Menu mode, select Applications Timer. 2. Enter hours or minutes to count down. 3. Select Start to begin the countdown. 4. When the timer expires, drag the slider to Stop to stop the alerts.
Convert currencies or measurements
1. In Menu mode, select Organiser Convertor a conversion type. 2. Enter the currencies or measurements and units in the appropriate fields.
Use the stopwatch
1. In Menu mode, select Applications Stopwatch. 2. Select Start to begin the stopwatch. 3. Select Lap to record lap times. 4. When you are finished, select Stop. 5. Select Reset to clear recorded times.
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Create a new task
1. In Menu mode, select Organiser Task. 2. Select Create task. 3. Enter the details of the task and select Save.
Manage your calendar
Learn to change the calendar view and create events.
Change the calendar view
1. In Menu mode, select Organiser Calendar. 2. Select More View by day or View by week.
Create a text memo
1. In Menu mode, select Organiser Memo. 2. Select Create memo. 3. Enter your memo text and select Done.
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The phone beeps and the battery icon flashes. Your battery is low. Recharge or replace the battery to continue using the phone. The audio quality of the call is poor. Ensure that you are not blocking the phones internal antenna. When you are in areas with weak signals or poor reception, you may lose reception. Move to another area and try again. You select a contact to call, but the call is not dialled. Ensure that the correct number is stored in the contact list. Re-enter and save the number, if necessary.
The battery does not charge properly or sometimes the phone turns itself off. The battery terminals may be dirty. Wipe both gold-coloured contacts with a clean, soft cloth and try charging the battery again. If the battery will no longer charge completely, dispose of the old battery properly and replace it with a new battery. Your phone is hot to the touch. When you use several applications at once, your phone requires more power and may heat up. This is normal and should not affect your phones lifespan or performance.
The Worlds Largest Independent Mobile Ad Network
NET WORK DATA
Network Data: Specifications and Representation
Data in this report are sourced from our global mobile advertising network which served 24.1 billion impressions in October 2010. With 102 countries receiving over 10 million impressions in October 2010, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: Global Available Impressions in July 2010: 20.3 Billion Global Available Impressions in October 2010: 24.1 Billion Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America Countries Represented: 102 countries with over 10 million impressions in October 2010 Base Measure: Available Impressions Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices Time Periods: October 2010 with change versus July 2010
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data. Mobile Advertising Market Definition: This report covers mobile display advertising only including both WAP and APP. SMS/Text and Search are NOT included in this synopsis. Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctation and variance in younger, smaller markets for the company. Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data. Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.
Source: InMobi Global Mobile Ad Network Statistics, October 2010
TheAfricanmarketisstilldominatedbyadvancedphonemobile advertisingactivitywhichgrew22%duringtheperiod.Inthis emergingmarket,smartphones(12%oftotaladimpressions)have yettoshowthesignificantgrowthnowtakingplaceintheUS, Europe,andAsia.Oncethesedevicesbegintotakehold,wecan expectrapidtransformationofthemobileadvertisinglandscape.
Nokiagainsshare(+2.7sharepts)intoOctober, strengtheningtheirmarketleadingpositionin Africa.
NokiaandSamsungdevicesrepresent83.4%ofallimpressionsin theregion.Aslongassmartphones,specificallyAndroidand iPhoneOSdevices,remainnascentinthemarket,Nokiaislikelyto maintaintheirdominant#1position.
AvailableImpressionVolume&Composition Type Total Smartphone Advanced July 2,817,689,631 391,720,354 2,425,969,277 October 3,348,625,462 395,389,005 2,953,236,457 Global %Chg Development Index 18.8% n/a 0.9% 43 21.7% 121
2% 2% 3% Nokia Samsung SonyEricsson 19% 64% LG Motorola RIM Others
Global Manufacturer AvailableImpressions %RegionalShare PtChg Development Index Nokia 2,141,549,372 64.0% +2.Samsung 650,210,828 19.4% -2.SonyEricsson 217,628,960 6.5% +0.LG 102,508,395 3.1% -0.Motorola 81,097,937 2.4% -0.65,426,183 2.0% +0.RIM Others 90,203,787 2.7% -0.4 n/a
Nearly 2 of every 3 ads delivered in the region are on Nokia handsets. With a slight gain (+2.7 share pts), there is no imminent competitive threat. The top 2 manufacturers, Nokia and Samsung, represent 83.4% of all ads in the market.
Global Development OS AvailableImpressions %RegionalShare PtChg Index NokiaOS 1,143,586,517 34.2% +1.SymbianOS 769,419,248 23.0% -5.RIMOS 54,260,494 1.6% +0.Other 1,381,359,203 41.3% +3.4 n/a
NokiaOS SymbianOS RIMOS Other
Overall market growth in Africa, continues to increase share of Nokia OS in the market.
Manufacturer Nokia6300 Nokia3110c NokiaN70 Nokia1680c Nokia6120c SamsungSGHE250 SamsungSGHE250i Nokia6020 Nokia2600c SamsungGTS5233A Nokia6630 Nokia6233 Nokia6230i NokiaN80 RIMBlackBerry8520 Global AvailableImpressions %RegionalShare PtChg Development Index 124,529,868 3.7% -0.114,914,299 3.4% +0.113,918,967 3.4% -0.107,328,189 3.2% -0.85,877,689 2.6% +0.82,449,784 2.5% -0.81,686,185 2.4% -0.62,773,608 1.9% +0.54,245,236 1.6% +0.50,921,537 1.5% -0.50,074,693 1.5% -0.47,927,238 1.4% -0.47,090,352 1.4% +0.45,926,723 1.4% -0.45,892,313 1.4% n/a 112
11 of the top 15 devices are Nokia, 3 are Samsung and 1 RIM Blackberry
AvailableImpressionVolume&Composition Type Total Smartphone Advanced July 2,817,689,631 391,720,354 2,425,969,277 October 3,348,625,462 395,389,005 2,953,236,457 Global %Chg Development Index 18.8% n/a 0.9% 43 21.7% 121 Global Pt.Chg Development Index +2.-2.+0.-0.-0.Top3OSSystems:%ShareAvailableImpressions July NokiaOS SymbianOS RIMOS 32.7% 28.3% 1.1% October 34.2% 23.0% 1.6% Global Pt.Chg Development Index +1.-5.+0.5 56
Top5Manufacturers:%ShareAvailableImpressions July Nokia Samsung SonyEricsson LG Motorola 61.3% 21.8% 6.3% 3.3% 3.1% October 64.0% 19.4% 6.5% 3.1% 2.4%
Top10Handsets:%ShareAvailableImpressions July Nokia6300 Nokia3110c NokiaN70 Nokia1680c Nokia6120c SamsungSGHE250 SamsungSGHE250i Nokia6020 Nokia2600c SamsungGTS5233A 3.9% 3.3% 3.9% 3.3% 2.5% 3.4% 2.7% 1.0% 1.4% 1.6% October 3.7% 3.4% 3.4% 3.2% 2.6% 2.5% 2.4% 1.9% 1.6% 1.5% Global Pt.Chg Development Index -0.+0.-0.-0.+0.-0.-0.+0.+0.-0.1 523
12% of the impressions occur on smartphones, although Android and iPhone devices are negligible in the market. Nokia remains the dominant manufacturer with 64% share.
These data are the second of a series of network reports that are released quarterly. Additional regions and markets will be released throughout the quarter. Release Schedule
Network data will be released at least once per quarter with the potential to increase frequency. The next planned release is January 2011 data around February 28th, 2011.
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MEASURES AND TERM DEFINITIONS
InMobi Global Research: Measures and Term Definitions
Available Impressions: The total number of ad requests made to the InMobi network. Note this is the base measure for all analysis in this report given its representation of mobile advertising activity. % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. (For example, iPhone OS Share in Europe is 22.9% while globally its 8.2%. Indexing 22.9% to 8.2% gives us our EU Global Development Index of 279.) Regional Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.
Smartphone: Any phone with an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any phone with an OS or handset NOT included in the smart phone definition above. Note that feature phones are not capable of receiving mobile display ads and WAP (Wireless Application Protocol): Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment. App (Application): Any impressions served to a Mobile application resident on the consumer mobile device. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously.
InMobi Regional Definitions:
InMobi defines all regions per Wikipedia with the following modifications: Asia Pacific excludes China and Japan and includes all remaining Asian countries plus the 15 Oceania countries as listed in Wikipedia.
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