FOR IMMEDIATE RELEASE

MEDIA RELEASE
For extra-long calls: the new Siemens Gigaset AS280 and AS285
Gigaset Communications is expanding its portfolio to include two easy-to-use phones for everyday calling needs: the Gigaset AS280 and the Gigaset AS285 with integrated answering machine. Both models offer especially long call and standby times, a handsfree function and excellent sound quality. Thanks to state-of-the-art ECO DECT technology, the phones save energy and permit variable reduction of the transmitting power.
The new phones are specifically aimed at users who attach particular importance to excellent sound quality and ease of use. Gigasets innovative HSP (High Sound Performance) technology ensures a sound that is free of interference and disruption and whose brilliant quality shines even when the handsfree function is used. People who make frequent phone calls benefit from a talk time of up to 25 hours and a maximum standby time of 210 hours. Thanks to state-of-the-art switched-mode power supplies, the new Gigaset phones save energy and permit variable reduction of the transmitting power even by up to 100 percent in idle or recharging mode.
The Gigaset AS280/285 impress visually with their elegant black design. The high-quality polydome keypad, which allows users to feel every input thanks to optimized pressure points, is one of the features that ensures a high degree of comfort. The integrated phonebook has space for up to 80 entries. Users do not miss any incoming calls while they are away since the illuminated display shows the last 25 calls. If the CLIP function is enabled, users can call up a list containing the names, numbers and time of call for the last 25 callers, who can then be dialed again directly.
The Gigaset AS285 also has an answering machine that can record up to twelve minutes of messages and can be operated from the handset or the base station.
The Siemens Gigaset AS280 will be available in early November and will be priced at $69.00. The AS285, which includes an integrated answering machine, will also be available in November is priced at $79.00. An AS285 Duo pack, containing an additional handset will also be available at a cost of $119.00.

Gigaset AS280

Gigaset AS285
Siemens Gigaset is exclusively distributed in Australia and New Zealand by Cellnet Group Limited - Ends About Siemens Gigaset Gigaset Communications GmbH is one of the worlds largest manufacturers of cordless phones and the clear market leader in Europe for DECT phones. With its headquarters in Munich, the company develops, manufactures and distributes high-quality products under the brand Siemens Gigaset. Its portfolio includes fixed-network phones, Voice over IP devices, software solutions and home media products. The primary production site is in Bocholt, Germany, where the Gigaset products are manufactured under the most stringent quality and environmental standards. Gigaset Communications is a licensee of the Siemens trademark. Gigaset Communications GmbH is an ARQUES Industries AG (http://www.arques.de) company. Additional press releases are available for download at http://www.gigaset.com/press You can find out more about Gigaset Communications at http://www.gigaset.com About Cellnet Group Limited Established in 1992, Cellnet has evolved into a market leading distributor of telecommunications, flash memory and consumer electronic products in Australia and New Zealand. The company was listed on the Australian Stock Exchange in 1999 and now employs more than 100 staff in distribution and sales facilities across Australia and New Zealand. For more information visit www.cellnet.com.au. For further information please contact: Product Manager Siemens Gigaset Cellnet Group Limited Phone: 1300 CELLNET Email: gigaset@cellnet.com.au For any media enquiries please contact: RAW Consulting Sarah Hillier Managing Director Phone: +E-mail: shillier@rawconsulting.com.au