NEWS FLASH HITACHI LAUNCHES TWO NEW DVD CAMS
Displays Commitment to Constant DVD CAM Innovation Hitachi continues to innovate the DVD Camcorder category with the introduction of two new stunning and compact models the ultra-sleek silver DZ-GX5020E and the elegant dark silver DZGX5100E. Offering all the recording and playback convenience associated with Hitachis renowned DVD Multiformat+ drive, these boast new features including a full auto button that allows camera functions, such as focus, exposure, balance and filters, to be set to automatic and a super simple quick menu for less experienced users who just want to point and shoot. Taking over as Hitachis DVD CAM flagship, the 0.8 megapixel DZ-GX5020E also delivers an improved 30 x optical zoom and 1500 x digital zoom. Both models provide a unique photo capture from DVD function, SD card slot for digital still images and true 16:9 widescreen format so the onboard screen image exactly matches widescreen TV playback. As an added bonus, Hitachis unique one-second quick start from standby makes sure that the cameras are always ready for action. Hitachi invented the DVD camcorder and, with each generation of product, we have continued to make this category our own, states Roland Fritsch, Product Marketing Manager, Hitachi Digital Media Group. We are continually refining and enhancing our products so that each generation of new users gets the best experience possible. We also ensure that our DVD CAMs retain their leading edge looks by regularly refreshing designs to make sure they stand out from the pack. Allowing users to share and archive movies and still images faster, without having to connect to a PC, Hitachi DVD CAMs are ideal for growing families, travellers, hobbyists and socialites. In fact, anyone seeking a fuss-free way to record and share their visual memories and special events for playback on DVD based devices.
The DZ-GX5020E replaces the exiting Hitachi DZ-BX35E DVD CAM and the DZGX5100E replaces DZ-GX3100E DVD CAM. The new models are available in Europe from March 2007. - ends Notes to Editor About Hitachi Digital Media Group The Digital Media Group, which is part of Hitachi Europe Ltd, is responsible for pan-European sales and distribution of Hitachi's leading digital displays, cameras and projection products. With three key product areas, Hitachi Digital Media Group provides leading-edge digital solutions for the home and business environments. Key product groups are: display solutions, which include High Definition Ready Plasma and LCD TVs; a range of home entertainment and business 3LCD projectors and 7th generation DVD Camcorders For further information please visit Hitachi Digital Media's website at http://www.hitachidigitalmedia.com
About Hitachi Europe Ltd. Hitachi Europe Ltd., is a wholly owned subsidiary of Hitachi, Ltd., Japan. Headquartered in Maidenhead, UK, it has operations in 15 countries and employs 470 people across Europe, the Middle East and Africa. As a 'Best Solutions Partner' Hitachi Europe tailors its services and solutions to meet the specific needs of its customers. Hitachi Europe comprises eleven key business areas: power and industrial systems; rail; industrial components & equipment; information systems; high performance computing; digital media; display products; airconditioning and refrigeration systems; procurement and sourcing; corporate technology group (research & development) and the Hitachi Design Centre. For more information about Hitachi Europe Ltd., please visit http://www.hitachi-eu.com. About Hitachi, Ltd. Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 384,000 employees worldwide. Fiscal 2006 (ended March 31, 2007) consolidated revenues totaled 10,247 billion yen ($86.8 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com