Diane Shohet
3 Sawin Street Arlington, MA 02474 (617) 803-5806 diane@shohetconsulting.com (email) Work Experience

Shohet Consulting, CEO

December 2009 Present
Translating corporate vision into successful marketing results and products, Shohet Consulting offers a proven track record of on-time, on-budget delivery of strategies, projects and products that exceed revenue and quality expectations. Services include: marketing strategy, brand positioning, and creative product development.
Oxfam America, Director, Communications
December 2005 December 2009
Directed marketing and communications functions for Oxfam America, an international non-profit agency focused on ending poverty, hunger, and injustice. Managed media relations, publications, online communications, and web capability and products. Successes include: expanded Oxfam online community from 50K to 370K in less than 3 years; launched and develop online marketing initiative, Oxfam America Unwrapped, which delivers over $1.5M yearly in unrestricted revenue; regularly place key policy and advocacy positions in top-tier media; produce over 200 publications yearly that advance outreach and campaign initiatives; redesigned OxfamAmerica.org (May 2009); implemented aggressive Oxfam presence on all major social network sites (You Tube, MySpace, Twitter, FaceBook); launched mobile advocacy program; conduct brand and messaging market research and; consistently exceed revenue and constituent growth targets. Supervise staff of 30+ communications professionals and advise remote, international communications staff.
Digitas, Associate Director, Project Management
March 2001 September 2004
Directed project management function to achieve successful integrated marketing programs for select Fortune 500 clients. Managed in-house budgeting and production of all Web, CD-ROM and print components for client accounts including General Motors, Delta, and FedEx. Implemented standard processes, project management tools, and budgeting procedures for client work. Reduced Digitas absorptions by 200%. Supervised up to 10 full-time project managers.
Family Education Network/Pearson Learning Network, Executive Producer

March. 2000 March. 2001

Oversaw production group for leading family Web site, FamilyEducation.com, with more than 8 million monthly page views and 250,000 pages of unique content. Managed on-site staff of 5 producers and production assistants. Developed strategic vision for site, redesigned site architecture, implemented new features and functionality on Vignette to ensure increased page views and memberships. Promoted to Director of the Student Channel upon acquisition by Pearson. Established strategic and editorial direction for the student focused-offering in Pearsons new Learning Network. Created site navigation and functional prototype for soft launch of Student Channel.
Hasbro Interactive, Executive Producer

Dec. 1997 Dec. 1999

Established and directed the Childrens, Girls and Interactive Play unit for Hasbro, the worlds second-largest toy company specializing in family entertainment. Responsible for development of 15-20 titles per year, with $10 million annual budget. Hired and supervised staff of 5 internal producers. Established, negotiated, and maintained relationships with licensors (Nickelodeon, Britt Allcroft, Sony Signatures). Negotiated with, contracted and managed external development groups. Provided overall creative and production direction for all childrens products.

The DI Group, Executive Producer

Feb. 1997 Nov. 1997

Directed New Media unit for broadcast design/new media development house specializing in corporate/promotional CD-ROMs and Web sites. Managed hiring of staff, conducted sales calls, maintained and fostered client relationships, wrote product proposals and established product budgets ranging from $25K -$500K. Directed five-person internal development team with a special focus on strategic vision and information architecture.
Virtual Entertainment, Director of Product Development

Nov. 1995 Jan. 1997

Managed internal product development for consumer software company specializing in child/educational and family/lifestyle software. Supervised staff of 11 graphic artists and programmers, established and oversaw product lineup, identified and negotiated for outside licenses, wrote technical specifications and character dialogs, directed game design and navigation, and maintained development schedule for eight shipping titles per year.
Prentice Hall, Manager of Technology Development

Nov. 1992 Oct. 1995

Consulted on development and production of all technology projects for a large educational publisher. Arranged co-ventures with external content providers/developers, negotiated project contracts, established product development standards and protocols, initiated in-service teacher training program, and established customer support services.
Ngee Ann Polytechnic (Singapore), Producer

Oct. 1991 Aug. 1992

Managed video production unit for Ngee Ann Polytechnic, a large technical university in Singapore. Supervised staff of 7 producers, photographers and graphic artists in the production of technical education and promotional videos. Provided instructional design recommendations to clients, wrote scripts, directed talent/technical crew, and supervised post-production.
The Williamson Group, System Support Specialist

Sept. 1987 Dec. 1988

Provided on-site computer instruction and support to museum personnel for the Williamson Group, a museum and school-consulting firm.

Education

Masters in Education, Harvard University Graduate School of Education Bachelor of Arts, Wellesley College

Credits

CD-ROM Titles Titles
2000 CandyLand Adventure 1999 Nickelodeons Cat Dog Chutes and Ladders Furby Guess Who Monopoly Jr. Stuart Little Thomas and Friends Tonka Construction 2 *Tonka Raceway Trivial Pursuit Millennium 1998 My Little Pony Operation Candy Land: The Game Girl Talk Email Scrabble Email Classic Games Email Battleship Upwords 1997 MTV Upfront 1996 Vote America ** Childrens Skills Test Grades K-3 Childrens Skills Test Grades 4-6 Childrens Skills Test Grades 6-9 Career IQ Test Love & Relationship Test Personality Test More IQ and Brainteasers Creativity Test

Publisher

Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive MTV Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment
Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Family Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Family Family Family Family Sales/Promotional Child/Educational Child/Educational Child/Educational Child/Educational Family Family Family Family Family

Position

Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev.
* Working Mother Top Kid Pick for 1999. ** Codie Award Finalist: Best Debut Title of the Year.
Diane Shohet Credits Page 2 Interactive Toys (CD-ROM and Plastic or Electronic Toy combinations) Titles
2000 Tonka Dig N Rigs Playset 1999 * Easy Bake Oven Playset Playskool Store Playset Nerf Jr. Foam Fighters Playset Clue Jr. Playset 1998 Star Wars Millennium Falcon Playset
Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive
Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer
* Sesame Street Top Toy 1999. Family Fun Magazine Editors Pick 1999. Better Homes & Gardens Years Best Educational Toy 1999.

Websites Titles

2005-2009 oxfamamerica.org oxfamgifts.com oaaf.org 20012004 fedex.com gmc.com pontiac.com digitas.com 2000 familyeducation.com learningnetwork.com/students 1997 CIDEX (Internet Site) John Deere Gold Circle (Intranet Site)
Oxfam America Oxfam America Oxfam America FedEx General Motors General Motors Digitas FEN Pearson CIDEX John Deere
Non-profit Consumer Non-profit Consumer Consumer Consumer Consumer Informational Educational Consumer Consumer
Director Director Director Project Manager Project Manager Project Manager Project Manager Executive Producer Head Executive Producer Executive Producer

Videodisc Titles Titles

1994 * Visions of America

Prentice Hall

Educational

Manager, Prod. Dev.

* Gold Apple/National Educational Film and Video Festival.
Diane Shohet Credits Page 3 Television Series Title
1991 * Where in the World is Carmen Sandiego? 1990 * Long Ago and Far Away Los Destinos: An Introduction To Spanish 1989 Against the Law Local Heroes: Global Change

* Emmy Award Winner.

Broadcaster
WGBH/Boston WGBH/Boston WGBH/Boston
Child/Game Show Child/Animated Educational
Script Coordinator Production Assistant Production Assistant
Fox Television WGBH/Boston

Drama Documentary

Production Assistant Production Assistant

Written Publications

Accessing Distance Education, a report commissioned by WGBH. Program Notes, Singapore International Film Festival Guide. In Third World, Education Comes in Radio Waves, Boston Globe. New Focus on the Middle East, Boston Globe.

Awards

Innovation and Technology Award, Hasbro Interactive, 1998.