Samsung Sweet Spot

This page by Melissa Pavlakis
Samsungs sexy red C520 is a polished and contoured clamshell, designed for modern lifestyles of style-setters with a sharp sense of design.

Customer Personality

This phone simply demands attention with its glossy glaring looks - it is smart, sexy, confident and so is its user. Obviously fashion conscious and design sensitive young women will adore Samsungs C520 but thats not to rule out the males, who if theyre stylishly confident will totally love this model. Being affordable the C520 is well suited to younger generations (16-28 year olds) or even apprentice mobile users as the phone isnt techie. Picture America Ferrera from the popular TV show Ugly Betty - shes fun, passionate, holds her own sense of style and is oozing with confidence just as C520 customers will be.

Look & Feel

The C520s smooth clamshell edges inspire a feeling of femininity. Its alluring dimpled centre which Samsung are calling the teardrop sweet spot is a defining style point on this handset, setting it apart from other basic clamshell designs while creating a very contemporary feel. The refined style is complemented by striking colour choices of cherry blossom red and bright white; these sophisticated glossy colours are single tone with an elegant black trim. Accompanied by a great size 1.67 inch vibrant LCD screen, it looks great and is optimal for viewing photos and writing SMS, while being safely protected once you flip your phone closed.

Join the Conversation

The C520 has cool other features like an FM radio, with up to 35 preset stations, so you can enjoy latest music, news and radio shows without downloading or file transferring, making it less costly. Even better you can use your radio ear phones for hands free calls while multi tasking, letting you accept, make and reject calls whilst listening, and using the phones other features thus the radio works in the background, while you join the conversation.

Ergonomic Design

Samsung have claimed the reasoning behind their savvy teardrop dimple design is more than a fashionable adventure as it contributes to the ergonomically balanced construction. This ergonomic balance ensures a truly comfortable grip for consistent daily use and effortlessness in holding the phone in your hand, pocket or purse. Sweet spot design is used for the compact clamshells thumb-pad (keypad) to perfectly cradle in hand for excellent grip. So if your social life revolves around SMS its more comfy on your fingers, and you can text for longer without getting sore or stiff hands.

Impression

Samsungs C520 should become a very popular phone amongst younger people, people on a budget, and the technology challenged. It also has a fun design on its side and should be its main selling point, people want their phone to be an extension of themselves and this phone has the potential to do that for the right customers.