Fact Sheet

Deutsche Lebens Rettungs Gesellschaft (DLRG)
A year ago, Evinrude E-TEC engines low emissions and environmental friendliness caught the attention of the DLRG. Since then, BRP's Evinrude E-TEC direct injection two-stroke outboard engines operate on Lake Constance (Bodensee), one of the most pristine and environmentally sensitive bodies of water in Europe. The DLRG is the largest voluntary water rescue organization operating on and around the Bodensee and promoting marine environmental responsibility and leadership. The DLRG, Group Radolfzell, acknowledged the Lake Constance approval of Evinrude E-TEC in September 2006, at the launch of their rescue vessel powered by an Evinrude E-TEC 40 hp engine. In a statement, Andreas Hoffmann, member of the State Parliament and Chairman of the DLRG, Bodensee-Konstanz district, announced that Evinrude E-TEC technology was accepted by the organization because it has important water quality benefits for operation on the Bodensee. The DLRG closely reviewed the Evinrude E-TEC emission test results which met their approval for preserving the high quality of the Bodensee. Lake Constance (Bodensee) is bordered by Germany, Switzerland and Austria and represents a main source of drinking water for over 4.5 million people. As one of the most environmentally sensitive water bodies in Europe, it is carefully protected by the Bodensee-Schifffahrts-Ordnung, also known as BSO (Bodensee Nautical Regulations). The nautical officials have international authority under the BSO regulation to control marine recreational and commercial activities. The BSO regulation is the most stringent recreational marine exhaust emission limits in the world.
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Enacted in 1976, the BSO regulations severely restricted all recreational marine engines. In early 2006, a new regulation, the sport boat clause, was introduced to allow EU certified (European Union) four-stroke engines up to 90 hp (74 kW) on the lake. By certifying that Evinrude E-TEC emission levels fall below the EU four-stroke limits, nautical officials agreed to approve the first two-stroke on the lake since 1976. Evinrude E-TEC technology has been witness tested and certified by the European Notified Body Lux Control to be below EU four-stroke cycle exhaust limits. The nautical officials approved the use of the Evinrude E-TEC 40, 50, 60, 75, and 90 hp models on the Bodensee. Evinrude E-TEC technology is the first two-stroke outboard engine ever to be approved for use on the Bodensee.
and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
For BRP information: Julie Johnson, Manager OEM Marketing & Public Relations Tel: 262.884.5495 julie.johnson@brp.com

October 2007

Celebrating 100 Years of Life on the Water

PANTONE BLACK C

PANTONE 5395 C

PANTONE 200 C

PANTONE 877C
100 years ago, the Evinrude name first became synonymous with Americas passion for boating. Ever since that landmark day when Ole Evinrude rowed to fetch ice cream for his love, the Evinrude brand has been pushing the boundaries of what boats and marine engines can do. Whether engineering and building the first Detachable Row Boat Motor, building engines and parts for the U.S. Army and Navy, setting speed records or revolutionizing water sports with the latest line of Evinrude E-TEC engines, Evinrude is the name that boating enthusiasts turn to and trust. As Evinrude reflects on 100 years of innovation and success, we are setting our sights on another century of industrywide leadership. The Evinrude brand is stronger than ever. BRPs Evinrude E-TEC outboard engine line is the best that boating has ever seen, and whats to come will once again reinvent the way boaters enjoy time on the water. Evinrude. Simply the best outboard ever built.
1906 During a romantic picnic on the island of a Wisconsin lake one hot summer day, Bess Cary tells her fianc, Ole Evinrude, that shed love a dish of ice cream. While rowing back to shore for his fiances cold treat, sweat dripping from his brow, Ole decides that this trip would be a lot easier if his rowboat had a motor. November 21, 1906 Ole and Bess are married.

From the beginning.

1907 Ole and Bess Evinrudes only child, Ralph Sydney Evinrude is born.
1909 Ole Evinrude builds the first commercial model of a Detachable Row Boat Motor. After a successful test run on the Kinnickinnic River, Ole ordered enough parts to build 25 engines. A few weeks later, a shop employee takes one of the engines to Pewaukee Lake for a spin. When he returns he hands Ole cash for the motor and orders for 10 more.
1911 In an effort to bypass slow winter sales, Bess begins working on an international business plan. Within days of a meeting with a large export firm, the Evinrude Motor Company receives an order for 1,000 motors. An international brand is born.
1914 With Bess in poor health, Ole cashes out, selling his remaining 50 percent stake in the Evinrude Motor Company to his partner, Chris Meyer, for $137,500. Sales slow under Meyers direction, although Evinrude engines remain the market leader.
1909 Ole and his future brothers-in-law, the Cary brothers, take the first test run in April.
1913 Evinrude sells 9,412 motors in one year.
1920 Bess enjoys better health. She and Ole get back into the outboard business. Using the $35,000 they have left in savings, they form Elto (Evinrude Light Twin Outboard) Outboard Motor Company. Two years after unveiling the Elto Ruddertwin, the company is selling 3,500 motors annually.
1928 Ralph Evinrude, a college sophomore, successfully convinces his father to build more than a fishing motor. Subsequently, the Super Elto Quad, an 18-horsepower motor with speeds of more than 35 mph, is unveiled at the New York boat show. Thanks to the Super Elto Quad, Elto overtakes Johnson Motor Company as the speed king of outboard motors.
1930 Evinrude features the first electric start outboard motors. 1931 OMC overtakes rival Johnson Motor Company as the worlds largest producer of outboard motors.
1932 Rubber mounts are introduced to cushion the motor against excessive vibration.

1933 Oles wife and longtime business partner, Bess, passes away due to illness.
1929 Ole designs the Fold Light 4-horsepower folding motor, with three models introduced in 1930. February 23, 1929 Briggs & Stratton purchase the Evinrude brand and reinvigorate the company by infusing $400,000 for improvements. After negotiations with Ole Evinrude, Stephen Briggs buys the Evinrude brand from Briggs & Stratton and creates Outboard Motors Corporation (OMC) by joining Elto, Evinrude and the race engine manufacturer, Lockwood Motors. Ole Evinrude is named OMCs president.
1934 Ole lays the foundation for sleek, quieter outboards with two hooded models to provide full protection to engine parts and reduce noise. July 12, 1934 Unable to recover emotionally from the death of Bess, Ole Evinrude dies 14 months later at age 57. Twenty-seven-year-old Ralph Evinrude takes the reins as the new president of OMC.
1935 The Evinrude 1.5-horsepower, single-cylinder Sportsman engine rolls off the line; it includes the first reed valves in the industry and pushes sales to 17,432 motors, nearly twice as many as in 1934.
1936 The Elto name is dropped from advertisements. Over the next four years, the Elto brand is marketed as an economy line to dealers only and is eventually phased out. Evinrude becomes the core brand name.
1946 As postwar material shortages ease and soldiers return home, Evinrude enjoys record sales. By 1947, 262,000 engines are being produced, equaling the combined production of the 14 other outboard makers in the United States.
1958 To meet consumer demand, Evinrude Starflite, a V-type four-cylinder engine, was developed. The Evinrude brand subsequently sells 153,105 motors, with an average of 14.7-horsepower per motor, a more than 11-horsepower jump from engines produced 15 years earlier.

1939 1945

During the war years, subcontracting is done with the U.S. government for defense contracts. The war-era work helped forge new ground in precision die-casting for the company. These orders also ensure that the Evinrude brand will be in a position to quickly ramp up outboard motor production at the wars end.
1956 Construction begins on a $3 million, 213,000 square-foot plant in Milwaukee, Wisconsin. Dubbed the most modern and efficient of its kind, the new plant produces 800 Evinrude motors during a two-day shift.
1959 An Evinrude outboard motor appeared on the NBC Today Show with the chimp mascot, J. Fred Muggs.
1960 The automatic choke is introduced on large Evinrude engines. The choke has a vacuum control that holds it in the open position while the engine is running, but allows the choke to close each time the engine is stopped. This allows instant starting whether the engine is hot or cold. Hu Entrops sets a new world record for unlimited class outboards by hydroplaning 114.65 mph with the Evinrude Starflite II model engine on the Evinrude Starflite III boat. In September, the Evinrude Starflite II model engine breaks its own record by hitting a speed of 122.97 mph.

1967 The Evinrude X-115 debuts. It is the largest rated horsepower engine ever produced. Its streamlined design features only 60 percent of the frontal area of typical motors in its horsepower range. While the continued need for speed brings on the production of the big V-8s, by the close of the 1960s the need for fuel efficiency, noise reduction and fewer emissions takes the lead in the design of Evinrude motors. The company continues to innovate.
1976 The Evinrude brand is the first to develop a 200-horsepower V-6 outboard to power larger 20- and 24-foot boats. The motor weighs only half as much per horsepower and delivers almost twice as much thrust per cubic inch as the first V-4 version of the motor introduced 18 years earlier.
1962 Evinrude pioneered an industry first with its introduction of push-button shifting on the 1962 Starflite 75 and Lark engines. The forward, reverse and neutral buttons made gear shifting smoother and easier, representing a significant improvement in outboard ease-of-use.
1973 The Evinrude brand once again breaks new ground by unveiling the worlds first rotary-combustion, four-rotor design outboard and a V-6 cylinder outboard as experimental racing engines. The James Bond film Live and Let Die features an Evinrude 135-horsepower Starflite-powered runabout. The Evinrudepowered Glastron boat sets a Guinness World Record when Agent 007 jumps 100 feet over Sheriff J. W. Peppers police vehicle during an exciting boat chase sequence in.
1978 The Evinrude brand produces the largest outboard ever made, a 235-horsepower, 90-degree V-6, to meet the demands of the big water boater.
1980 In reaction to fuel shortages, a line of economical commercial engines debuts called Evinrude Worktwins. The 25-, 40- and 55-horsepower units are sold in foreign countries and are tough, hardworking machines that can be sold at a lower price point for cost-conscious consumers. 1981 Ole Evinrude and his engineering prowess are honored by having an Evinrude motor distinguished as a National Historic Mechanical Engineering Landmark.
1983 After nearly 50 years at the helm, Ralph Evinrude steps down as chairman of the OMC Board of Directors. Charles Strang is elected chairman while retaining his position as CEO.

1991 1993

1991 The exclusive lost foam process is created enabling the design of a powerhead that is smaller, lighter, stronger and quieter than other V-6 engines of the same horsepower. As a result, the Evinrude Spitfire hits the water.
1996 Evinrude Ficht direct fuel injection technology is introduced. This innovation marks the launch of direct injection technology to outboard engines, years ahead of the automotive industry.

1983 1984

1982 The Economixer is introduced in Evinrude outboards. This innovation represents the first use of microcomputer technology in an outboard to vary the amount of oil being fed to the engine.
1984 The Evinrude loop-charged V-4s, the Cobra stern drives and the worlds first 300-horsepower V-8 outboard engines are introduced.
May 21, 1986 Ralph Evinrude dies in Stuart, Florida, following an extended illness. But his visionary leadership remains evident even after his death, as OMC breaks the billion-dollar mark and sets a new earnings record with $1.2 billion in sales.
1993 Evinrude OceanPro outboard engines are introduced, delivering superior fuel economy, bulletproof durability and saltwater corrosion resistance to offshore fishermen and recreational boaters.
December 21, 2000 Strained to comply with increased U.S. Environmental Protection Agency requirements for new engines, as well as contending with decreased sales, OMC announces to employees that it has ceased operations. The company files for bankruptcy.
2001 Seeing an amazing opportunity to acquire a great global brand, Bombardier moves quickly and decisively to acquire the Evinrude assets. Evinrude is reborn into an internationally recognized company, continuing the legacy of quality and innovation. September 27, 2001 The first Bombardier-built Evinrude outboard engines roll off the assembly line.
February 12, 2003 Bombardier launches its Evinrude E-TEC technology at the Miami International Boat Show. Models introduced include the in-line two-cylinder 40-, 50-, and 60-horsepower and in-line three-cylinder 75- and 90-horsepower motors. August 27, 2003 Bombardier Inc. spins off its recreational products division to create a stand-alone company Bombardier Recreational Products. The company, later known as BRP, becomes a world leader in innovative, high quality powersports products with leading brands. May 11, 2004 The Evinrude E-TEC big block V-6 is unveiled to media at the Ralph Evinrude Test Center in Stuart, Florida. The motor comes in 200 H.O., 225 H.O., 225and 250-horsepower.
February 13, 2006 Production begins on the midrange V-4 and V-6 Evinrude E-TEC outboard engines. September 29, 2006 Evinrude E-TEC outboards that are 90-horsepower and below are the first two-stroke engines to receive registration by the Bodensee-Schiffahrts-Ordnung Commission, also known as BSO (Lake Constance Nautical Regulations), for use on Lake Constance, the pristine waters bordered by Germany, Switzerland and Austria.

BRPs commitment to building world-class quality products, and the companys desire to become a worldwide leader in the marine industry only reinforce the time-honored traditions that began 100 years ago. Innovation and passion are at the heart of BRPs commitment, its products and its brands. Whether Sea-Doo watercraft and sport boats, Ski-Doo and Lynx snowmobiles, Rotax karts and engines, Can-Am ATVs and roadsters or Evinrude outboard engines, these values come alive through technology and design, inspired by a single and common compelling mission: to deliver to consumers the most extraordinary recreational experience. The future for the Evinrude outboard motor remains bright and exciting, with the promise of even more years of greatness.
February 17, 2005 The Evinrude E-TEC 115-horsepower debuts at the 2005 Miami International Boat Show. It is the first Evinrude E-TEC engine on a four-cylinder platform. April 7, 2005 The U.S. Environmental Protection Agency awards BRP the prestigious Clean Air Excellence Award for its Evinrude E-TEC technology. This is the first time an outboard engine manufacturer receives the award, and it marks the start of the environmental leadership BRP will show with the Evinrude E-TEC line. April 27, 2005 The Evinrude E-TEC line expansion continues with the 60-degree V-6 platform engines in 150 H.O., 150-, 175- and 200-horsepower.
February 14, 2008 BRP launches the 300-horsepower Evinrude E-TEC outboard engine at the Miami International Boat Show. July 1, 2008 BRP honors the 100th anniversary of Evinrude outboard engines with the introduction of its 2009 model year outboards.
www.brp.com 2008, BRP US Inc. All rights reserved. , and the BRP logo are trademarks of Bombardier Products Inc. or its affiliates.

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