Green Living TV Show Proposal
Contacts for Green Living
Diane Spencer Hume: Executive Producer 415-626-7195, dianehume@greenlivingtv.org Kimberly Anne Hoffman: Producer/Director 415-786-6374, kimberlyanne@greenlivingtv.org Cynthia Zeiden: Zeiden Media, Distribution/Marketing/Outreach 415-864-6305, cynthia@greenlivingtv.org Eric Rasmussen: Director Business Development 415-368-8966, eric@greenlivingtv.org Kiran Jethwa: Sponsorship Director 650-465-7411, Skype Id: kjethwa, kiran@greenlivingtv.org
Green Living Executive Summary

Our Mission

Is to provide the best show on all aspects of green living for PBS broadcast. Green Living offers an upbeat, energizing take on a variety of topics important to viewers. Our goal is to give everyone the tools to create a better world, starting with the resources they have, great or small.

The Team

The team brings a wide spectrum of experience and talent to producing and promoting Green Living. Diane Spencer Hume: Executive Producer A professor at the University of San Francisco, Diane has been an environmental activist for over thirty years, receiving two Congressional Commendations while acting as president and board member of Bay Area Friends of Tibet. She is an award-winning graphic artist with a specialty in book design. Kimberly Anne Hoffman: Producer/Director Kimberly has produced, written and directed hundreds of television shows and segments; locally, nationally and internationally. Distributors include ABC/KGO, Sky TV (U.K.) and Tech TV. Her shows include: Video Game Slams, US Techno Slams, Internet Tonight International and log on-tv. Kimberly has produced segments for Tech TV shows including Internet Tonight, The Money Machine, Extended Play, Fresh Gear and Tech TV News. Cynthia Zeiden, Zeiden Media, Distribution/Marketing/Outreach Cynthia served as National Trustee and President of the National Academy of Television Arts and Sciences, the San Francisco/Northern California Chapter. She is currently Activities/Programs Chair and head of the new Advanced Media Awards Task Force. Cynthia manages marketing and distribution for public television programs including, MoneyTrack, Grow Your Money with Jonathan Pond, The Remarkable Red Hat Society, Chevalier-Maurice & Me, Whats Up in the Universe?, Tommy Tangs Lets Get Cooking, IPO: Investing Pays Off, High Tech Home, Digital Journey and many others. She was Program Manager at KCSM-TVand Director of Broadcast Operations at WYCC-TV, a PBS station in Chicago. Eric Rasmussen: Director Business Development Eric comes to Green Living TV with diverse stops along the way. He has worked in production in PBS-aired programs with producers Geoff Haines-Stiles (NOVA) and Timothy Ferris (Creation of the Universe), also a Los Angeles stint in theatrical features i.e; TheTerminator (the original) and in cable with the LifeTime Network. He has owned and operated a tour company, worked for 3 Green Living TV Show Proposal

Japans largest publishing company and the worlds second largest analyst research firm. Eric is passionate about being a part of the solution to creating a better greener planet. Manuel Tsingaris: Editor Manuel is an award-winning editor who has worked on long-form documentaries and broadcast television for over sixteen years. Documentaries include Test of Courage: The Making of a Firefighter (ITVS/PBS), Girls in Trouble (MSNBC), Ties that Bind (Discovery Channel), Long Gone (won Best Documentary at Slamdance 2003) and multiple segments for the highly acclaimed PBS program Life 360. One of his projects, China Blue, received the Amnesty International DOEN Award 2005 at the Amsterdam International Documentary Film Festival, Europes premier documentary film festival. His films have received funding from the Sundance Film Fund, NAATA and ITVS. Liisa Cohen: Program Host Liisas world-view, international and academic background make her a perfect host for Green Living. She is a veteran of stage and television. Her nine year broadcasting experience includes; host of Video Game Slams and US Techno SLAMS, a UK based show. Both were weekly programs honored by rave reviews and a loyal fan base. Liisas diverse TV credits include; Nash Bridges, Heroes, and CSI: Crime Scene Investigation. Major motion pictures include; Freedom Writers, RENT, and Across The Universe. Kiran Jethwa: Sponsorship Director Kiran Jethwa is a serial entrepreneur and a veteran marketing professional with extensive experience in high-tech industry. He has held executive management, director, product management and engineering positions at companies ranging from large fortune 500 companies to small two-people startups. He has brought successful, leading edge products to market. Kiran is an expert on Agile product development and Social Media Marketing. Having worked for 10 startups, he understands what it takes to build a product from concept and market it for mass adoption. Kiran brings a strong combination of strategy and tactics for both Inbound and Outbound Marketing. He has extensive knowledge in Energy Efficiency, Energy Management, Green Buildings and Carbon Accounting sectors of Green/Clean Tech.

Green Living: The Show

Green Living is a half-hour magazine style program with recurring and unique feature segments. The season consists of thirteen shows. The segments include: interviews with top environmental experts and celebrities who are green leaders like Leonardo DiCaprio, Edward Norton, and Cameron Diaz. Fascinating high and low technologies for green living are featured. Person on the Street and How-To segments empower viewers to begin living a greener life! Green Living covers sustainable living from recycling to cosmetics, politics to food, transportation to alternative housing, green investing to childrens needs, and everything in between. Sponsorship Opportunities There are four levels of sponsorship opportunities available for participating in funding Green Living. (For full participant program details see pp. 2428 in the main business plan.) Green Living Sponsors will be selected before November, 2011 Program Advocate Package, $150,000 Sponsorship is shared among two or more co-sponsoring entities. Co-Sponsor Package $300,000 Sponsorship is shared among two or more co-sponsoring entities. Branding Partners $600,000 Two branding partners jointly secure a full program sponsorship. The advantage of this option is the opportunity to leverage the marketing investment by executing a synergistic co-branding marketing strategy. Premier Sponsor Package $1,200,000 This Premier Sponsor Package, represents primary sponsorship of the program. This level of sponsorship provides first option on all benefits. PBS Viewership and Projections for Green Living With a broadcast reach that includes 99% of American households PBS offers a premier audience for shows and their underwriters. Viewer access for PBS is matched only by the major networks. Value for Sponsors PBS is the leader in televisions most prestigious programming. This reputation is extended to PBS underwriters. They are industry leaders with commitments to quality and excellence. Two-thirds of PBS viewers prefer

to purchase from PBS sponsors. (PBS SponsorshipAwareness and Impact on Quality Perceptions, Harris Interactive, August, 2006) Broadcasting PBS Programming PBS programs, are broadcast many times, with sponsor identification attached. The content of Green Living episodes are evergreen, allowing them to be shown on PBS, educational channels and in classrooms many times over the coming years. Ancillary Products and Sponsor Exposure Green Livings website will provide information about sponsors, links and additional exposure and support. The Green Living series will be packaged on DVD and promoted for educational viewing and sale to the public. Distribution history comparison of Green Living and MoneyTrack MoneyTrack is a lifestyle show analogous to Green Living, marketed and distributed through PBS by Cynthia Zeiden. MoneyTrack is currently in its third season. Ms. Zeiden projects that the viewership numbers from Green Living will be similar to those for MoneyTrack.
Neilsen Ratings for MoneyTrack The Neilsen ratings for MoneyTrack reveal that there is a substantial and growing audience available for a well-done lifestyle show.
MoneyTrack Season One (24 months of data) Total Number of Viewers: 3,427,750 Covered 57% of all U.S. Nielsen Designated Markets Total Number of Stations: 187 MoneyTrack Season Two (24 months of data) Total Number of Viewers: 5,818,553 Covered 69% of all U.S. Nielsen Designated Markets Total Number of Stations: 305 MoneyTrack Season Three (5 months of data) Total Number of Viewers: 2,558,760 Covered 67% of all U.S. Nielsen Designated Markets Total Number of Stations: 233 Note: The Nielson total number of viewers for all three seasons so far: 10,936,073. The Nielson audience ratings do not include data from all viewers in all markets or educational cable channels around the country. The actual number of viewers is larger than the totals above.

Contents

Green Living TV Show Contact Information..2 Green Living TV Show Executive Summary...3 Green Living TV Show First Season Proposal: Introduction.9 Show Structure, Treatment and Season...11 First Season Episodes Descriptions of Green living..12 Green Living Pilot Timeline...13 Target Audience...19 Project Timeline....20 Distribution....20 Sponsorship Opportunities... 22 Sponsorship Funding Levels....24 Table of Benefits for Sponsors of Green Living TV...28 Who We Are: The Participants in Green Living..29 Appendix 1: Americans are Overwhelmingly Pro-Environmental.32 Appendix 2: Viewer Projections...35. Appendix 3: PBS Viewer and Sponsor Statistics Contents..37 NETA Letter of Intent for Nationwide Distribution..37

First Season Episodes Descriptions of Green Living
All episodes will include information on a main topic, interviews with experts and people actively demonstrating various practices and technologies, around the planeta series of how-to segments on ways to green your life presently, with little or no money or structural changes required; a just do it segment explaining how viewers can make an environmental difference right now; interviews with celebrities who are prominent in the green movement as well as people on the street. The show also covers news from conferences like SolFest, Green Festival, Green Builders and the Bioneers Conference. Planned episodes include: #101 Pilot Episode: The premiere episode gives an overview of the various aspects of healthy, eco topics including: green building materials and architecture, environmentally-friendly furniture, new forms of green energy
Green Living Pilot Timeline
Segment Number/Type Segment Name Underwriting Pod Host introduces show's lineup Lineup Intro Intro Animation Host: Sustainable/Environmentally Segment 1 friendly household Bump to Segment 2 BUMP Interview: Greg Snowden, Segment 2 Green Fusion Design Center Host/Animation Bump to BUMP Segment 3 Interview: Brian Gitt, Green Segment 3 Resource Center Host/Animation Bump to BUMP Segment 4 Interview: Eric Corey Freed, Segment 4 Organic Architect Host/Animation Bump to BUMP Segment 5 Host: "Around the House Segment," what you can do "right now" to green your home. Host/Animation Bump to Segment 6 Interview: Greg Kennedy, Occidental Power Host/Animation Bump to Segment 7 Interview: Shawn Berry, Wood Shanti Host/Animation Bump to "Man on the Street" "Man on the Street," Q: What Does Green Living Mean to You? Host/Animation Bump to Segment 9 Interview: Aurora Mahassine, Butterflies Host Bump out of Segment 9 and into Segment 10 Host VO: Recycling Segment Host Bump to Segment 11 Interview: Aurora Mahassine, Mushrooms Host Bump out of Segment 11 and into Segment 12 Interview: Aurora Mahassine, Tesselation Segment Time: Minutes/Seconds 1:00:00 1:00:00 0:17:00 Total Time: Minutes/Seconds 1:00:00 2:00:00 2:17:00
0:57:00 0:06:00 1:59:00 0:10:00 2:25:00 0:13:00 4:13:00 0:10:00

alternative homes. These homes span the style range from extremely traditional to extremely contemporary, extremely economical to extremely pricey. Strawbale, cob, rammed earth, cardboard and other novel building materials will be covered through interviews with builders and owners. The construction process, interior and exterior ambience and costs per square foot for a variety of types of construction will be explored. Visit with Habitat for Humanity while they work side-by-side with future homeowners building low-cost, green homes in a number of locationshelping people change their lives with straight-forward building methods and commonly available materials. The Person on the Street Question for this show is: What is your green fantasy home like? The first How-To segment is on finding green construction firms and architects. The second How-To segment is on sources for doing your own low-cost home design and building. #105 The Future of Green: Sometimes the most difficult issues to discuss are the most important ones to talk about. In this show explore the future of green. Where is it going and how can we help? Interviews with financial experts will demonstrate how to responsibly invest your money in order to facilitate a healthy future. Look at what lies ahead for all of us in regards to politics and the current decision-makers of our country. Ready for traveling but worried about the negative impact it has? Learn about eco travel as this episode walks the viewer through strategies needed in order to make informed decisions. An interview with Van Jones will educate you about the ways you can take action right now to help yourself and the world. The Person on the Street Question for this show is: What would you change in the world right now to make a difference and how would you change it? The first How-To segment is how to research an eco friendly vacation. The second How-To segment focuses on what you can do right now, politically to make a difference. #106 Inside Your Home: Feeling overwhelmed trying to choose really green home furnishings and surfaces? In this show a myriad of flooring, carpeting, counters, walls, furnishings and bedding will be introduced. Owners and renters now have many great new green choices. A variety of nontoxic cleaning methods will be demonstrated. Check out out-gassing and toxicity, green certification and ultimate disposal or recycling of used materials. 15 Green Living TV Show Proposal
Bugs! You want to live organically, but dont want ants, silverfish, cockroaches, termites or fleas attacking your home. Viewers will find out the newest ways to rid a home of these pests without harming family or pets. Many of these are quite inexpensive, effective and can easily be applied by home dwellers. Where more extreme problems exist, some really exciting new nontoxic treatments ranging from orange oil to microwaves will be demonstrated by professional low-toxicity exterminators. The Person on the Street Question for this show is: What have you done to make your home more green? The first How-To segment is on making your own nontoxic cleaners. The second How-To segment will show viewers what types of plants to add to your home to remove toxins and how to make your own plant hangers of you have little or no space. #107 Outside Your Home: This show will cover paint, plaster and staining for exterior walls, outdoor lighting, as well as roofing, fencing and decking design and materials. Organic gardening, tub gardening and low-water xeriscaping will also be explored. Hot tubbing and Bar-B-Q-ingcan they be green? Learn how to build a wood or solar-heated hot tub. Biodynamic gardening, originated by Rudolph Steiner, is a unified approach to agriculture which relates the ecology of the earth-organism to that of the entire cosmos. Watch it being successfully used in commercial vineyards and home gardens to increase crop health and yield. Penny Livingston, permaculture guru, demonstrates Permaculture and Regenerative Design in her rural Marin County retreat and shows how to get started at home creating a sustainable, healthy garden. The Person on the Street Question for this show is: What organic gardening techniques have you worked with? The first How-To segment is on cooking in a solar cooker and how to make a simple one yourself. The second How-To segment is on plantings that attract hummingbirds around the country. #108 Heating and Cooling: Owners and renters can lower heating and cooling bills dramatically. Viewers will get the lowdown on a large array of active and passive technologies and home design changes that can lower those power bills. Utility networked thermostats, passive solar heating, geothermal heating and cooling, radiant heating floor installations and passive cooling will be demonstrated. Air and water quality will be examined as well.

The audience will take a tour through homes with both active and passive solar heating and cooling. Green architects, Nancy Simpson and Steve Heckeroth visit the new super energy-efficient SolarSmart homes being built in the Sacramento area in an agreement between utility, SMUD and homebuilder Woodside Homes. These homes are designed to save as much as 60% annually on their electric bills through a number of energy-efficient features and solar roof tiles that generate electricity. Finally, a demonstration of how choosing exterior wall covers, roof materials and strategic locations for plants can lower heating and cooling costs. The Person on the Street Question for this show is: What have you done to heat and cool your home more economically? The first How-To segment is on arranging blinds and other window coverings to best assist lighting, heating and cooling. The second How-To segment is on arranging plants in your yard for maximum home heating and cooling. #109 Solar Power: Generating solar electricity has long been a green dream. The cost is now set to go down by half and will soon make this a highly affordable power source for folks on and off the grid and even for renters. This show will offer an overview of solar inventions, including: water heating, toys, ovens, etc. New technological breakthroughs in photovoltaic power generation including thin film solar will be shown. Next, an interview with the CEO of Nanosolar, Martin Roscheisen about this new technology and future solar trends. The new Berkeley solar financing program is featured as a case study of new funding options that are becoming available to homeowners who wish to avoid the upfront costs of installing solar heating and electrical systems. Learn how to access government and utility company rebate and incentive programs to tap the power of the sun while lowering utility bills. Disaster Power! Our expert demonstrates how to build emergency solar heating, cooking and water purification devices using black plastic bags, foil, cardboard, old windows and other common materials. See how to protect your family with these simple and effective devices. The Person on the Street Question for this show (asked of people who have installed solar heating and electrical systems) is: What is your experience of living in a solar powered home like? The first How-To segment is on using an old window and black garbage bags to purify water in emergencies. The second How-To segment is on figuring out payback times for installing solar systems. Green Living TV Show Proposal
#110 Let There Be Lighting: This show is dedicated to offering enlightenment about home and office lighting issues. One of the biggest power uses in a typical dwelling or workspace is lighting. The manufacture of light bulbs and the electricity to power them create global warming, and release large amounts of green house gases including carbon dioxide into the air. Different types of lighting will be featured including day-lighting, low-power lighting, new types of light bulbs (CFLs and LEDs) and fixtures, skylights and solar tubes. Different types of lighting for task and ambient lighting needs will be demonstrated. Short- and long-term lighting costs and payback times will be calculated. The Person on the Street Question for this show is: What kind of energysaving lighting have you installed in your home or office? The first How-To segment is on arranging room lighting for tasks and ambient light. The second How-To segment is accompanying our consumer advisor and locating the best ways to buy new bulbs as inexpensively as possible. #111 Appliances: Replacing old appliances is one of the easiest energy savers for renters and homeowners. Watch as one renter explains how she dropped her electrical bills by 40% by buying a new refrigerator and replacing 4 light bulbs. The newest, greenest models of refrigerators, ranges and ovens, dishwashers and laundry equipment will be shown. Energy, fuel and water savings and Energy Star labeling will be examined. The Person on the Street Question for this show is: Which of your appliances would you like to replace and why? The first How-To segment is on conserving water when washing clothing. The second How-To segment is accompanying our consumer advisor and exploring strategies to find the best new appliances for the consumers specific needs. #112 Trash: Everyone makes it, so where does it go? Nature has no trash. Learn how manufacturing processes can be designed so there are no leftover materials or toxic by-products. Composting, recycling and remanufacturing of materials will be shown. Discrete urban and suburban composting methods will be demonstrated. Members of the California Waste Prevention Information Exchange and The California Materials Exchange will share further waste reduction techniques. Oil spills and other pervasive pollution seems impossible to deal with. Paul Stamets, known for his extensive research and practical use of mushrooms and funguses, will demonstrate how mushrooms, the miracle cleaners

of nature, quickly turn toxic oily waste hydrocarbons into carbohydrates starches and water. Watch the Todds biological machines handle sewage and water purification for homes and municipalities by using plants and fish in beautiful containers and ponds. The Todds systems are not only beautiful, but ecological, nontoxic and economical compared to traditional sewage treatment. If you are contemplating replacing a home septic system this may be the way you want to go. The Person on the Street Question for this show is: What are you doing to decrease the amount of waste you produce? The first How-To segment is on creating and maintaining your own urban compost system. The second How-To segment is on creating a more rural compost system. #113 Green People: Many people aspire to live as green a life as possible. Danny Ames and others who aspire to create a new way of living will share their philosophies and practices. Practical strategies to become more green by reinvesting money saved by energy efficiencies will be shown by Jetson Green, his 10 steps to creating a green remodel include: energy auditing; fixing or upgrading insulation; getting better windows; installing highly efficient heating and cooling systems and good air exchange systems; using paint, carpets, furniture and wood made of sustainable, zero-VOC (volatile organic compounds known to be harmful) materials; etc. Green financing programs for energy and resource saving homes and home remodels will be explored. Become more green at a pace you can afford and enjoy. The Person on the Street Question for this show is: What do you do to contribute to environmentalism and environmental consciousness? The first How-To segment shows how to take the first steps to lowering home energy use. The second How-To segment demonstrates options for people who want to get further involved with community environmental activities from the local to national level.

Target Audience

Green Living is produced for audiences age 16 and up because the various subjects covered can be understood and implemented by that age range. Most of the information presented in the series is brand new material about living in the Green Age of the 21st Century. Ultimately we, as a country, will be facGreen Living TV Show Proposal
ing new ways to do things. The earlier people understand the challenges and the solutions; the better off we will be in the long run. The presentation of the lessons in Green Living will appeal to a younger demographic through graphics and a format with a fast pace, while still entertaining a broad audience.

Project Timeline

AprilAugust 2011 August 2011 JanuaryMay 2012 MayDecember 2012 JuneDecember 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 Fundraising Chose national PTV distributor Pre-Production Production Post-Production National satellite feed to PBS stations First carriage report due Second carriage report due Third carriage report due Fourth carriage report due Series Re-feed and Fifth carriage report due

Distribution

Why PBS? PBS is the network that viewers tune into to watch educational television. The goal of this project is for as many Americans to have access to watch Green Living as possible. The Public Television network is ideal because PBS reaches 99% of the U.S. Households with Television, no cable channel has that reach. Home DVD The home DVD set of the shows will be available through a product offer tag at the end of each show. This gives viewers the chance to buy the DVDs for people who did not have a chance to see the broadcast. Companion Website The companion website will contain more detailed information about each episode including resources where viewers can find extended information
about what they have seen in the series. Live chats will be scheduled on the site with various experts to discuss an aspect of greening that is covered in the episodes. Forums will allow people to post their questions and advice about how to green their homes, lives, pocketbooks and the environment. Participation will be sought in terms of pictures, stories and videos about the viewers greening processes, with the best providing episode content. The site will also include downloadable short video segments for people to watch on the web and on their mobile devices. Educational Outreach Another advantage to distributing the series through Public Television is that most PBS stations have relationships with their local schools either on the K-12 level or on the Adult Education level. The Education departments at the PBS stations are very happy to have good educational content to offer to their teachers and classrooms. This series will be available to classrooms as an educational supplement. On the Green Living companion website, there will be a section dedicated to educators that will have resources for teachers to use. Each time the series is to air in local markets, screening events will be organized at the local schools and public libraries around the broadcasts. The producers will be available to make personal appearances at some events. Promotional Campaigns The first promotional campaign for Green Living is internally in the PBS system. A promotional event, i.e. a hospitality suite event or a luncheon will be held to launch the series at a national public television conference. Then all station program directors will be sent screeners of the episodes to watch. An aggressive email and phone campaign will follow and the first carriage reports will be generated. The second promotional campaign will focus on the public at large. Customized local press releases will be distributed to all local media in each market where Green Living airs. Some tune-in ads will be placed in local newspapers. The PBS stations will air customized promos to publicize their air dates and times. The final promotional campaign will focus on the educational outreach. Emails and flyers will be distributed to teachers and librarians to invite them to use the series in their classrooms and to set up live events.

Sponsorship Opportunities
Sponsoring a PBS series offers a golden halo to the participating business or foundation. The well-educated and engaged viewers of PBS have a very positive view of its sponsors: Viewers Prefer PBS Sponsors: This high level of viewer engagement and satisfaction leads to positive results for sponsors. In the 2006 Harris Interactive poll, viewers indicated an overall appreciation for sponsors, rated more highly those companies they recognized as PBS sponsors, and indicated that they would choose to purchase from PBS sponsors. Viewers hold sponsors in high esteem: More than two-thirds of viewers believe that companies that sponsor PBS have a commitment to quality and excellence. More than half of viewers believe that companies that sponsor PBS are industry leaders. Companies recognized as sponsors are perceived as higher quality: Overall, there is a 15% increase in perceived sponsor quality (quality lift) among those who correctly recalled sponsors vs. those who didnt. Categories experiencing the greatest quality lift included: Financial Services (16% average lift); Manufacturing and Chemical (15% average lift); Retail (14% average lift); Automotive and Energy (11% average lift). Viewers would choose to support PBS sponsors: Two-thirds of viewers would choose to purchase from a company that sponsors PBS, all other things being equal. (Source: PBS Sponsorship Awareness and Impact on Quality Perceptions, Harris Interactive, August, 2006.) The timing for sponsorship couldnt be better for a company seeking to let viewers know about its concern for the health of our planet. Our soGreen Living TV Show Proposal 22
ciety is at the beginning of a transition to new ways of generating power, organizing resource distribution, dealing with waste and rebuilding our industrial base. We are all in the process of reorganizing our lives around these emerging realities. Green Living exists to help people make that transition as it pertains to their lives, household and the environment. We are looking for a mutually beneficial relationship with one to several sponsors to fund the first season of Green Living. Our budget is $1.2 million for the entire cost of the project including; all production costs, distribution, marketing and outreach efforts. Outreach includes building and maintaining a website, developing instructional materials for teachers and a book about the series.
Sponsorship Funding Levels
Program Advocate Package, $150,000 Project your company as a sponsor of green living. Help educate consumers on the benefits of green living. Your company will be named in the credits for Green Living on the prestigious PBS network. Share your products and services with a nation-wide audience that values environmental issues and esteems PBS underwriters. Unlike a typical network show which airs 13 times per season (a 3-4 month time span) a PBS show is often seen as many as 500 times per season, thus bringing more exposure to your company. Sponsorship rights include: PBS Sponsor Identification: Your organization and URL will be listed at the end of the show identifying you as one of our underwriters. We are under strict compliance rules for the underwriting spots and all content must comply with PBS underwriting regulations. Website benefits: Reach an even wider audience with a 120 x 90 pixel button ad, link on the series companion site, with identification as a program sponsor. You may also submit long-lasting and searchable informational articles to the web site (homepage, CSR, products, and blogs) with a yearly content update. Home and Educational DVDs: Having your commercials on the home and educational DVDs will help you reach an even wider consumer market under the prestigious PBS banner. Junior co-sponsors receive a 5 second sponsor i.d. message on every DVD. Ten copies of the home DVD version of the series are provided for your use. Electronic Press Kit (EPK): Will have a link to your organization. Annual Seminar: Your organization will have product placement privileges and a free ticket to the event. PBS Launch Party: You will have product placement privileges. Reporting: Bi-monthly progress reports, sneak preview of the show. Carriage Reports: Two bi-annual national TV carriage reports with list of stations and air dates and times. Right of first refusal to sponsor the second season of Green Living.

Premier Sponsor Package $1,200,000 Brand your company and products as supporters of green living. Show how your company strongly believes in green living and how your products help consumers achieve their green living goals. By supporting Green Living at this level, you will be able to showcase your company on this green PBS show. You will be able to share your products and services with a nation-wide audience that values environmental issues and esteems PBS underwriters. Unlike a typical network show which airs 13 times per season (a 3-4 month time span) a PBS show is often seen as many as 500 times per season, thus bringing more exposure to your company. This Premier Sponsor Package, represents major, likely sole financial sponsorship of the program. All benefits will be allocated in proportion to the funding received from all underwriters. The benefits below are for sole sponsor, full underwriting: PBS Sponsor Identification: Two, fifteen second underwriting spots; one to air before, and one at the end of the program. You are identified as the premier program underwriter with your logo, branded message (subject to public television approval) and URL. We are under strict compliance rules for the underwriting spots and all content must comply with PBS underwriting regulations. Website benefits: Reach an even wider audience with long-lasting and searchable messages on the world wide web. A full banner ad (468 x 60 pixels) and a skyscraper ad (120 x 600 pixels) are provided. Your logo on downloadable PDA content offered on the site. Contribute content to the PDA downloads on the site and offer them on your own sites. Your logo and link are on the series companion site, with monthly update privileges, and identification as the Exclusive Sponsor. You may also submit informational articles to the web site. Home and Educational DVDs: By having your commercials on the home and educational DVDs, your marketing dollars will help you reach an even wider consumer market under the prestigious PBS banner. Two thirty-second commercials on the home video DVDs of the programs to be offered on the spots at the beginning and end of the Program. One hundred copies of the home video DVD series will be provided to your company. Electronic Press Kit (EPK): Your logo and link will be included in the electronic press kit. Annual Seminar: Your organization will have the prestigious opportunity to give a key note address to green industry leaders, have product placement privileges and ten free tickets to the event. PBS Launch Party: You will have product placement privileges. Reporting: Bi-monthly progress reports, sneak preview of the show. Carriage Reports: Two bi-annual national TV carriage reports with list of stations and air dates and times. Right of first refusal to sponsor the second round of production whether as another program special or an episodic series of Green Living.

Cynthia has a Masters degree in Broadcast Management from the University of Tennessee and a Bachelors degree in Media Studies from Northern Illinois University. Eric Rasmussen: Director Business Development Eric comes to Green Living TV with diverse stops along the way. He has worked in production in PBS-aired programs with producers Geoff Haines-Stiles (NOVA) and Timothy Ferris (Creation of the Universe), also a Los Angeles stint in theatrical features i.e; Teminator (the original) and in cable with the LifeTime Network. While at Nikkei Business Publications Eric worked on behalf of US and International Corporations reaching design engineers through events and advertising. Eric has also facilitated software and telecomm companies in their relations with analyst research firms and ran his own tour company planning and leading tours in Europe and North America. Eric is passionate about being a part of the solution to creating a better greener planet. Manuel Tsingaris: Editor Manuel is an accomplished editor who has worked on long-form documentaries and broadcast television for over fifteen years. Some of his documentaries include Test of Courage: The Making of a Firefighter (ITVS/PBS), Girls in Trouble (MSNBC), Ties that Bind (Discovery Channel), Long Gone (won Best Documentary at Slamdance 2003) and multiple segments for the highly acclaimed PBS program Life 360. One of his projects, China Blue, premiered at the 2005 Toronto International Film Festival, and The Vancouver International Film Festival. It received the Amnesty International DOEN Award 2005 at the Amsterdam International Documentary Film Festival, Europes premier documentary film festival. The film was funded by the Sundance Film Fund, NAATA and ITVS. The film was shown at the 8th Amnesty International Film Festival in March 2006 and has aired in theaters worldwide. Liisa Cohen: Program Host Born flowing with Caribbean blood, raised and schooled in New York City, St. Croix, Connecticut and Austria, Liisa Cohen found herself on stage at a very young age. Her on-camera experience began as a child on public access T.V. in Brooklyn, NY. Her experience led her to nine years in broadcasting as the host of Video Game Slams and US Techno SLAMS, a UK based show. Both were weekly programs honored by rave reviews and a loyal fan base. Green Living TV Show Proposal 30

even though only 50% of them felt this would improve their employment prospects.3 These groups are not isolated in their views. The economics of energy conservation are so cost effective that energy conserving practices are rapidly being adapted throughout the world. These practices include everything from better windows and insulation for buildings, energy efficient appliances and solar powered highway lighting in America and Europe, to people in remote third world villages finding micro solar installations more economic than flashlights and batteries or petroleum powered generators. Even in rural America if one is more than a quarter mile from power lines solar energy is immediately cost effective. renewable energy is Europes fastest-growing source, and California gets 9% of its electricity from renewable sources other than hydroelectricity. The worlds fastest-growing energy technologies, outpacing even energy savings, are wind power, increasing by about 26% a year, and photovoltaics (solar cells), whose annual growth has lately exceeded 70%4 Socially Responsible Purchasing and Investing A large percentage of the American population actively seeks out socially responsible purchases and investments. A survey by the Natural Marketing Institute found that 30% of adult American consumers, or 63 million people, make purchasing decisions based on the issues of the environment, social justice, health, personal development and sustainable living. These so-called LOHAS (Lifestyles of Health and Sustainability) consumersalso referred to as cultural creativesspent $227 billion on socially and environmentally responsible goods and services in 2001. According to a 2001 study by the Social Investment Forum, more than $2.3 trillionor nearly 1 out of 8 dollars in the United States under professional manage5 mentare in socially screened portfolios. Holistic Health and Organic Foods One of the most rapidly increasing practices in America is the purchasing of organic foods.4 Though this is an action mostly taken on an individual
and family basis, it has vast implications. It is part of a simplification and naturalization of all our living processes. Eating better quality foods will often improve individual health, long and short term, which cuts out a whole range of medical expenses for the lifetime of the person involved. Nursing a child confers a stronger immune system, meaning fewer sore throats, chronic earaches and deafness, better neurological development, fewer behavior problems, higher intelligence, proper skeletal developmentthus more attractive faces and bodies, not so likely to need braces and other expensive medical procedures, which often cause problems of their own. To purchase organic foods, which are often increasingly competitive with commercially grown (and if the price supports for pesticides and petroleum-based products were removed, vastly cheaper) supports family based farms, smaller producers, renewable agricultural practices, more humane treatment of animals, and the export of better practices to other countries, as is now happening in Mexico. The 4-billion year old book of nature is ours to open and it offers unimaginable wealth and comfort to all the living creatures of earth if it is read and applied. Buckminster Fuller said over thirty years ago that the ever-regenerative resources of the world could offer each human on earth the equivalent of $400-billion of wealth if properly used, without the destruction of nature or other humans. This is the path that uses information instead of tons of raw goods. We aim to help create this new world and we are looking for partners. Notes