Page 1 of 3

Media Information

IFA 2009

Strong against causes of allergies, gentle on the environment: AEG presents new ko Lavamat models
Anti-allergy program against pollen and mites / SuperEco program and turbo tumble dryer save on electricity and time
A cough, itchy eyes and skin rashes every fifth person in Germany suffers from an allergy. The triggers are particularly fond of making themselves at home in clothing and bed linen. They usually cannot be fully eliminated with a standard washing program. Reason enough for AEG to declare war on the allergens. A new line with six models covers a wide range of needs. Two front loaders and a top loader with an anti-allergy program ensure deepcleansed laundry and easy breathing. Two new top loaders with the new SuperEco program help to reduce energy consumption by up to as much as 80%. Those who only have space for one machine can choose the new turbo laundry dryer which now holds far more clothing. All five models are on show in Berlin at this years IFA from 4 to 9 September. AEG ko Lavamat 74650 H and 72650 H Whether allergies are against dogs or cats, mites or pollen with the new AEG washing machines these aggravating beasts now dont stand a chance. The anti-allergy program deactivates and virtually completely removes allergens, residual detergent and even water-insoluble particles. What is special about the program: in the main washing cycle, the washing temperature of 60C is maintained particularly long, then gently cooled down, after which a special rinsing program with four rinsing cycles is operated. This ensures that the allergens are optimally inactivated and rinsed out. With the anti-allergen washing program by AEG, you will reliably break the trigger chain of allergic reactions and events to make deep cleansing create quality of life. The effectiveness of the program has been confirmed by the British Allergy Association, which engaged the University of Worcester to conduct a test. In order to prevent nightly attacks of sneezing and coughing, the new ko Lavamat has an additional program that ideally cleans pillows and duvets with down or synthetic fillings. A new 20-minute fast program is absolutely ideal for getting residual chemicals from production out of unworn textiles or for quick washes in between. The maximum load for this program is three kilograms.
ELECTROLUX UNTERNEHMENSKOMMUNIKATION
ADRESSE TELEFON TELEFAX E-MAIL INTERNET
Elisabeth Lokai-Fels Frther Strae Nrnberg

0911-12 58

0911-11 78
Elisabeth.Lokai-Fels@electrolux.de unternehmenskommunikation@electrolux.de
www.electrolux.com www.aeg-electrolux.de www.newsroom.electrolux.com/de

Page 2 of 3

Certified energy efficiency class A, with levels even another 20% below those specified, and fitted with the Silence Motor, the ko Lavamat 74650 H operates at 1400 rev./min. and will be available from September. The RRP is 729. For an RRP of 669 the model (72650 H) is also available at 1200 rev./min. AEG ko Lavamat 47230 H Top loader fans will love the ko Lavamat 47230 H. This model is also equipped with the anti-allergy program and a Silencer Motor and is rated in the best energy-efficiency class. The maximum load volume is five kilograms, the maximum spin speed is 1200 rev./min. The 47230 H will also be available in retail stores from September for an RRP of 849. AEG ko Lavamat 48540 A and 47430 A The two top loaders with a Super Eco program are extremely economical when it comes to energy consumption. Energy consumption can be reduced by up to 80% below that of a standard 40C wash in combination with special cold-wash detergents and the revolutionary full-wash program for cotton and other easy-care fabrics. Only 0.1 kWh is consumed per washing cycle, which is less than any other cold-wash program. An overall operation time of only 65 minutes is sufficient to get the washing completely clean. Each model holds up to six kilograms of laundry and both are classified energy-efficiency A, with the consumption levels being reduced by another 20%. Both appliances will be available in retail stores in autumn. The RRP for the 48540 is 1,349 and 1,049 for the 47430 A. The 48540 has a four-line LC graphic display and a unique spin speed of 1500 rev./min., giving it an unrivalled position on the market. This rates the machine spin efficiency class A. It also has two memory programs which can save individual favorite programs. The required end-of-program time can be pre-selected with the built-in timer. The 47430 A spins at a 1400 rev./min. AEG Lavamat Turbo 14950 A Washing and drying in one go this has now been made possible in a nonstop washing and drying cycle for up to six kilograms of laundry. Ideal for those who have to go out to work: go out in the morning and take the dry washing out of the machine in the evening. The machine even holds as much as up to eight kilograms in the washing cycle. Graded energy efficiency class B and wash performance class A, the AEG Lavamat Turbo 14950 A has excellent consumption data to make it attractive for consumers (102 liters and 6.2 kWh for washing and drying an eight kilogram load). Increasing the load capacity means that more washing can be run through per cycle to cut energy consumption even more. A flow sensor controls the volume of water required by the washing program. The quiet Silence Motor suppresses annoying noises and the modern Aqua-Control system protects the machine from water damage. Various stain programs and the Easy iron Plus program are other features of this multi-talent. The AEG Lavamat Turbo 14950 A will be available in retail stores in autumn at an RRP of 1,299. The press release and printable picture material is available on the Electrolux press website at www.newsroom.electrolux.com/de.

Page 3 of 3

Electrolux is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2008 Electrolux had sales of approx. 11 billion euros and 55,000 employees. For more information, visit http://www.electrolux.com/press.