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Alcatel-Lucent North America Business Partner Program
The Alcatel-Lucent North America Partner Program blends the best of the former Lucent and Alcatel Partner Programs into one "Best in Class" partner center of excellence. Alcatel-Lucent views its partner program as a critical component of its overall go-to-market approach and is fully committed to driving business through an indirect sales model. Alcatel-Lucent embraces every aspect of the Partner relationship as it pertains to reselling products & services and ultimately, caring for our mutual customers. Alcatel-Lucent provides you with an opportunity to obtain access to a broader range of products and solutions based on your qualification skills and accreditation investments. You will benefit from a comprehensive portfolio to address the fastest growing areas of business transformation - from IP routing to broadband access, to wireless, transport, software, security, applications and services all backed by one of the industry's largest research and development capabilities. Alcatel-Lucent has in place a program that is effective, responsive and designed to support all of your partner needs.
Alcatel-Lucent North America
North America focuses on the service providers and enterprises of the United States and Canada, a region that includes the worlds largest economy and is home to many of the worlds leading service providers and multinational enterprises. This region is headed by Ben Verwaayen, CEO AlcatelLucent North America. The region enjoys a strong position in four major telecom market segments: Voice and data networking Optical networking Access IP Alcatel-Lucent is the leading highspeed Internet access supplier in North America. Alcatel-Lucent North America Market Growth Over $17 billion in acquisitions and growing.
Alcatel-Lucent Fast Facts
Chairman of the Board Philippe Camus Chief Executive Ofcer Ben Verwaayen Incorporated in France Executive Ofces 54 rue la Botie Paris 75008, France Europe and North: Antwerp, Belgium North America: Murray Hill, New Jersey, USA Asia-Pacic: Shanghai, China No. of Total Employees 77,000 Worldwide presence 130 countries Revenues 17.8 billion Sales Distribution 1/3 Europe, 1/3 North America, 1/3 Rest of World (RoW) (RoW: CALA, MEA, Asia & Pacic region) Traded on Euronext Paris and New York Stock Exchange Stock Symbol ALU Shares Outstanding 2.3 billion Research & Innovation 2.7 billion in R&D investment More than 25,000 active patents 6 Nobel Prizes in Physics (shared by 11 scientists) Portfolio Highlights #1 in wireline #3 in wireless Top 3 in services #1 in Europe for enterprise communications solutions #1 in Contact Center software (Gartner named Genesys as a leader in Contact Center Infrastructure in North America, APAC and EMEA) #3 in Contact Center agent positions worldwide in 2005 (Alcatel-Lucent & Genesys combined) (Gartner Dataquest) #1 in Enterprise Telephony, Western Europe in 2005 (Gartner) #1 in Total PBX, EMEA in 2005 (Dell'Oro Group) #1 in Enterprise Telephony, EMEA for Q(Canalys) #1 in Voice Self-Service Portals worldwide (Gartner) #1 in IP Address Management Software (IDC, 2005) 65 million telephony lines shipped overall More than 1600 network management customers 12.8 million Ethernet ports shipped, 3Q 2005 (Dell'Oro Group)
North America Business Partner Program
Different Types of Business Partners
System Integrator (Levels)
Indirect, non-contracted partner Purchase through distribution Requirements
Authorization by Channel sales manager/business division Purchase through distribution only Unknown SIs bringing deals greater than $50k require registration
Business Partner Agreement with Alcatel-Lucent Purchase through distribution or direct Sales volume commitment of $300k-$1.5M Pre-sales, sales and post-sales training and certication Requirements
Direct or indirect purchasing Trained and certified personnel per each contracted product focus Business Partner Agreement $300K+ yearly sales commitment Ability to establish a $25K+ credit line
Business Partner Agreement with Alcatel-Lucent Purchase through distribution or direct Sales volume commitment $1.5M+ Multiple product focus supported (2 or more) Pre-sales, sales and post-sales training and certication Requirements
Direct or indirect purchasing Trained and certified personnel per each contracted product focus Multiple product focus areas supported (2 or more) Business Partner Agreement $1.5M+ yearly sales commitment Ability to establish a $150K+ credit line
Standard distribution discount Review for inclusion as a certified SI Access to all training
Brieng Centers are available to our Partners
Bring customers face to face with AlcatelLucents product experts See equipment that will fit your customers' needs in an operational environment Explore Alcatel-Lucents support capabilities View our product line in action View our Vertical Showcase, create an immersive experience with modular environments to support multiple demos NA Locations: Plano, TX Murray Hill, NJ Ottawa, Canada Lisle, IL
Designated discount pricing by product focus Co-op 2% (direct purchases only) Partner locator listing by product Website access by product focus Electronic literature for co-branding Welcome kit Lead generation Continuing education Partner communications Seminar-in-a-box Service contract discounts
All Certified level benefits plus per product focus: Volume discount available Partner locator listing preference Plus general: Quarterly lead generation activity Quarterly seminar speaker Annual free seminar/webinar Trade show in a box Service contract discounts
Alcatel-Lucent | North America Business Partner Program
Alcatel-Lucent Partner Program Recognized
2008 Annual Report Card Survey
Networking Infrastructure Enterprise (LAN and Voice) Voice-over-IP Technology
CRN 2008 Emerging Technology Vendors Directory
Direct purchasing from Alcatel-Lucent Provides additional stocking and distribution capabilities Sells product to System Integrators Requirements
Business Partner Agreement $1 million inventory $6 million sales volume commitment Multiple product focus areas supported (3 or more) Established credit line Expert level trained and certified personnel per each contracted product focus
VARBusiness 500 Issue
Global (USA/Europe/Asia) Financial Times Economist Newsweek IHT Business Week Fortune United States Forbes Fast Company Wall Street Journal New York Times Wired France Les Echos La Tribune Le Figaro Challenges
Co-op 2% Sales volume incentives All SI Expert Partner benefits
Global (USA/Europe/Asia) IHT.com/NYT.com Economist.com WSJ.com FastCompany.com FT.com CNNMoney.com Forbes.com Newsweek.com France Les Echos Figaro.fr
CNBC (Europe) MSNBC
Product and solutions training is an integral piece of Alcatel-Lucents overall Business Partner strategy. Training for the North America Business Partner Program prepares Alcatel-Lucent partners to support their customers through out the entire sales process. The training curriculum provides Business Partners with the opportunity to demonstrate and develop their technological skill and knowledge of AlcatelLucent products and solutions. Partners that are trained and certified to design, quote, sell, and install Alcatel-Lucent products are both an asset to their customers and to Alcatel-Lucent itself. Alcatel-Lucent Business Partner certification training focuses on two areas: products and solutions.
Partnering with Alcatel-Lucent means.
Co-op accrual for direct purchases Comprehensive co-marketing tools & opportunities In-depth, yet simple Training and Certication program Access to the Business Partner portal at www.alcatellucent.com
Product training educates Business Partners on specific product lines and covers each stage of the sales cycle: sales, pre-sales, and post-sales installation and support.
SALES TRAINING SALES ENGINEERING INSTALLATION & SUPPORT
Product overviews Value propositions Competitive positioning How to win
Product details Analysis of customer needs Features and functions How to quote
Technical details Installation Configuration Troubleshooting
Upon completion of training participants undertake certification exams, the successful completion of which entitles them to receive the associated product certification.
Solution training educates Business Partners on solutions that may include a range of products from more than one business division or product line. Solutions can be focused on a specific vertical market or designed to address specific business needs and solve customer specific challenges. It is critical for Partners taking solution training to have a fundamental understanding of all products included in the solution. Partners must have completed product training for all products contained in the solution prior to registering for solution training. Alcatel-Lucent offers a blended delivery model that includes both instructor-led classroom and web-based courses.This model significantly lowers training costs and travel expenses and allows Alcatel-Lucent to tailor the learning method to the content being delivered and to the audience.
Business Partner Programs
The Alcatel-Lucent Marketing Program offers materials, messaging and assistance for targeted vertical markets that allows Partners to cobrand with their logo, URL and contact information. This program is designed to augment existing Partner Marketing efforts.
Alcatel-Lucent offers an exciting cooperative (co-op) marketing program for Alcatel-Lucents Business Partners that have met the requirements to sign a direct contract agreement. This program represents AlcatelLucents continued commitment to ensure that its valued Business Partners have tools and resources to effectively market the Alcatel-Lucent product line to their customers.
EBC Partner Days Telemarketing Lead Generation
Newspaper, magazine and trade publication advertising Partner created literature Alcatel-Lucent direct mail pieces Lead generation and telemarketing Trade shows and conferences Web page development Webinars White paper and case studies Co-branded marketing Promotional and incentive programs Alcatel-Lucent demonstration lab and evaluation equipment Alcatel-Lucent training/certification classes Sponsorship of dedicated AlcatelLucent personnel at Partner sites Seminars and lunch & learns Tours and demos at AlcatelLucent facilities Mutually agreed upon activities Promotional merchandise
Lunch & Learns
Partner Marketing Programs
White Papers/ Case Studies
Partner Direct Mail
The spending of accrued co-op funds is a cooperative decision between Business Partners and Alcatel-Lucent. The Alcatel-Lucent Channel team will gladly assist in developing a marketing plan that ensures the effective use of these funds. The plans will be designed to fit Business Partners needs as they relate to growth strategies for their Alcatel-Lucent business.
Web Links for Additional Information
Please send your questions to firstname.lastname@example.org or feel free to visit our North America Business Partner web site at www.alcatel-lucent.com If you are interested in becoming a Partner, please fill-in our North America Business Partner application form: http://www1.alcatel-lucent.com/us/partners/app_form.html Contact Us: http://www1.alcatel-lucent.com/us/partners/contact_us.html
Alcatel, Lucent, Alcatel-Lucent and Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. 2008 Alcatel-Lucent. 09-29-08 All rights reserved.
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