Press release

Paris, July 11, 2008

Orange and BIC launch the BIC phone in France, the simple cell phone that is 100% ready to go.
The BIC phone is ready to go! It comes with 60 free minutes, the battery charged, and the SIM card already in place. With the BIC phone, you pay as you go, with a prepaid mobicarte refill card. The BIC phone is easy to use since it focuses on cell phone basics: sending and receiving calls and SMS. The BIC phone pack will be easy to find. It will be sold over the counter, in major supermarkets and local convenience stores (tobacco shops, newsstands, train stations, airports), and will be available as of the back to school period, at a suggested retail price of 49 including tax. The BIC phone will be sold in Metropolitan France only. Available in citrus orange and lime green, with innovative packaging, the BIC phone will appeal to consumers who like easy-to-use and pay as you go products. It also meets specific phoning requirements, serving as a back-up phone if needed (e.g. a second line when advertising the sale of an apartment, a car. which leaves the main phone line free). The Orange and BIC partnership brings an original and high-quality offer that is designed for everyone. Orange provides its technical knowledge about telephone and service quality, while simplicity and quality at the right price have been BIC values for over 50 years. The BIC phone offer in detail: The BIC phone offer includes 60 free minutes, valid for 2 months from the time the phone is activated. In order to receive all 60 minutes of free time, clients must identify themselves to Orange service agents. The telephone number, which is included in the pack, is valid for at least 12 months from the time the phone is activated. The BIC phone is manufactured by TCL which sells its mobiles under the Alcatel brand. Suggested retail price: 49 including tax. Addendum: BIC phone is not a disposable phone. It is sold with a rechargeable battery, included in the pack and when your 60 minute credit is over, you can buy more credit with a prepaid mobicarte."

About Orange

Orange is the key brand of France Telecom, one of the worlds leading telecommunications operators. France Telecom serves more than 172 million customers in five continents as of March 31, 2008, of which two thirds are Orange customers. The Group had consolidated sales of 52.9 billion euros in 2007 (13 billion euros at March 31, 2008). As of March 31, 2008, the Group had 111.9 million mobile customers and 12 million broadband internet (ADSL) customers. Launched in June 2005, the NExT program (New Experience in Telecommunications) will enable the Group to pursue its transformation as an integrated operator and make France Telecom the benchmark for new telecommunications services in Europe. In 2006, Orange became the Group's single brand for Internet, television and mobile services in the majority of countries where the company operates, and Orange Business Services the banner for services offered to businesses worldwide. France Telecom is the number three mobile operator and the number one provider of broadband internet services in Europe and one of the world leaders in providing telecommunication services to multinational companies. France Telecom (NYSE:FTE) is listed on Euronext Paris and on the New York Stock Exchange. For more information: www.orange.com, www.francetelecom.com, www.orange-business.com Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited. Press Contact: Karine Rolland +- karine.rolland@orange-ftgroup.com

About BIC

BIC is a world leader in stationery, lighters and shavers. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. BIC products are sold in more than 160 countries around the world. In 2007, BIC recorded net sales of 1,456.1 million euros. The Company is listed on Euronext Paris, the SBF120 and CAC Mid 100 indexes. BIC is also part of the FTSE4Good Europe Index. For more information, please consult the corporate website: www.bicworld.com BIC Contact: Claire Gerard +- claire.gerard@bicworld.com Press contact: Flore Larger +74 91- flarger@image7.fr

n 13 J U N E 2 010

Shareholders

Letter

Ladies, Gentlemen, Dear Shareholders, 2009 was a decisive year in the BIC story. Our Groups resilience during this unprecedented economic downturn demonstrates the solidity of our business model. In a challenging environment, we maintained or increased our market shares in all our activities and geographies. These good performances are firstly due to the BIC brand that offers quality and reliable products at affordable prices to all its consumers, all around the world; they are also due to the work of our teams and their deep knowledge of our markets, especially our distribution channels. Our good full year 2009 results are mainly due to the Groups performances in developing markets representing approximately 30% of our sales. We have a strong presence in Latin America and Africa, and we want to grow in Asia. The partnership that was signed last year with Cello Pens, the Indian leader in writing instruments, is a part of this international development strategy. In spite of difficulties weve encountered, we intend to ensure the implementation of the definitive agreements signed with the Indian company. During 2009, we continued to improve working capital and to control our operating expenses in order to support cash generation. This good financial discipline, as well as the strength of our balance sheet, allowed us to invest at a good time to prepare for the future. Thanks to the Antalis Promotional Products and Norwood Promotional Products strategic acquisitions, we reinforced our position in an industry with real growth potential: Advertising and Promotional Products. These two acquisitions have made us N1 in the U.S. and N2 in Europe. Considering the Groups strong full-year 2009 performance, our Board of Directors proposed to distribute an ordinary dividend of 1.40 per share, up 3.7% in comparison with 2008. Confident in the Groups prospects and in the sustainability of its strong financial situation, they also proposed to distribute a special dividend of 1.00 per share. These propositions were approved at the Shareholders Meeting held on May 12. In 2010, we expect to leverage a more positive economic environment, even though still uncertain. Our 1st Quarter results were good with the Group better positioned and stronger than a year ago to leverage opportunities and meet marketplace challenges. In Consumer Products Stationery, Lighters and Shavers the quality, the reliability and the affordable price of BIC branded products remain our best assets. In Advertising and Promotional Products in 2010, we will focus on the integration plan of our recent acquisitions, which is already well on track. We will continue our focus on profitability improvement, while maintaining rigorous financial discipline, in order to protect cash generation. We are also committed to investing for the long term in research and development, brand support and sustainable development. Mario Guevara Chief Executive Officer

+ 10.0% + 10.1% - 0.6%

Highlights of 2009 performance and 1st Quarter 2010 results

Key Figures

1,420.9 1,562.7 15.3% 9.6%

As reported 2008 2009

At constant currencies1

At comparable basis2

Group Stationery Lighters Shavers Normalized IFO Margin3 (in %)
Net Sales as reported (in million euros)
Change in net sales (in %)
2009 Earnings Per Share: 3.15 (vs. 3.00 in 2008)
1 st Quarter 2010 Key Figures
+ 10.7% + 8.8% + 10.4% + 10.9% 11.8%

- 3.6%

10.1% 2.8%

Q109 Q110 Q109 Q110

Q109 Q110

Q1 2009

Q1 2010
Group Stationery Lighters Shavers
Change in net sales at comparative basis, by category2 (in %)

1 t constant currencies: Constant currency figures are calculated by translating the current year figures at prior year monthly average exchange rates. A 2 omparative basis: at constant currencies and constant perimeter. Figures at constant perimeter exclude the impacts of acquisitions and/or disposables that occurred during the current year and/or during the previous year, C and this until their anniversary date. 3 ormalized means excluding restructuring, real estate gains and Antalis Promotional Products negative goodwill. N
2010 perspectives and our ambitions for the next 3 to 5 years
Grow faster than our markets thanks to our Quality & Price positioning. Continue to improve our operational efficiency. Continue to monitor working capital. Be ready to seize external growth opportunities through bolt-on and strategic acquisitions, while maintaining a strong balance sheet.

Consumer business

Moderate net sales growth on a comparative basis. Slight improvement of normalized IFO margin compared to 2009.
Advertising & Promotional Products
BIC APP Normalized IFO margin close to last years level.

2010 perspectives

Our ambitions for the next 3 to 5 years
Net Sales Annual Organic Growth* between 2% and 4%. Normalized IFO margin between 15% and 18%.
Net Sales Annual Organic Growth* between 5% and 10%. Normalized IFO margin between 8% and 12%; comparable to Group level in the long term.
* Net sales growth at constant currencies + bolt-on acquisitions.
Artist recreates the girl with a pearl earring using a single BIC Cristal!
Two hundred fifty six love letters, 986 Sudokus, 9,431 signatures or 1,615 addresses just some of the things you can do with one BIC Cristal! This was demonstrated by independent scientific research into the durability of the pen, conducted by the University of Reading (UK) into the lifetime of a number of ball point pens available across the UK and Ireland, showing that the BIC Cristal trounced its competitors. It inspired a challenge to artist James Mylne, who recreated The girl with a pearl earring by Johannes Vermeer. The reproduction took artist James approx 90 hours to complete, but just a single pen was needed to finish the work! The reproduction, as well as a video of the artist at work, was seen more than 96 million times in two weeks.
The new BIC iPhone application: Relight your musical passion with BIC!
Just a few days after its launch on iTunes, the My BIC lighter application for iPhone and iPod Touch was downloaded by more than 712,000 fans. Representing the iconic BIC lighter, this application is fast becoming the accessory concert-goers cant get away from whether they are fans of rock, pop or folk. Slide the clicking wheel of the virtual lighter and youll hear the grating of the flint as the flame appears. Hold it up high, scream the name of your idol, the flame will come alive and move with you. Press again on the pusher and the flame is extinguished. Simple like BIC! Dont wait any longer and download My BIC lighter for free at the iTunes App Store.

BIC creates the recyclable shaver: Consumers send their used shavers back to BIC for free!
As of April 2010, BIC shaver users can recycle their shavers by sending them back to BIC! The process is simple: consumers buy their BIC shavers, use them, order a prepaid envelope on a dedicated website www.bicrecycle.com and send their used shavers back to BIC for free. The BIC Group will have them recycled and turned into washing machine parts! A real commitment to responsible consumption.
BIC receives the French NF Environment ecolabel, NF 400
BIC Group is the first manufacturer to receive the French NF 400 Writing Instruments eco-label for nine of its products, including the BIC Orange ball-point pen (fine point 0.8mm) and the BIC Evolution 650 graphite pencil. The NF Environnement label is given by the French national organization for standardization, AFNOR (Association franaise de Normalisation). It is awarded to products that have less impact on the environment yet maintain an equivalent performance. BIC products obtained this eco-label mainly as a result of the companys limited use of raw materials, the use of recycled materials, the longlasting performance of its writing instruments, and the resistance of its leads.
New colors and a new offer for the BIC phone!
As of spring 2010 the BIC phone will be available in four great new colors in France, along with a new design to make it even more attractive! The four fun, metallic colors include orange, gray, blue and fuchsia pink.The BIC phone is sold at a recommended retail price of 29 which includes a new offer of 15 calling credit (or 30 minutes of communication in France). Once the initial credit is used, consumers may recharge their BIC phone using Orange Mobicartes. Check out the whole range at www.bic-phone.fr!

and You

Shareholders Meeting held on May 12, 2010
The SOCIT BIC Joint Extraordinary and Ordinary Annual Shareholders meeting was held on Wednesday May 12, 2010 in Clichy (92) and was chaired by Mr. Bruno Bich, Chairman of the Board. All of the resolutions tabled for the Annual Shareholders Meeting were approved. Among the resolutions approved were the following: The financial statements for the full year 2009; An ordinary dividend amount of 1.40 per share, distributed as of May 25, 2010 and up 3.7% in comparison with 2008; A special dividend amount of 1.00 per share, distributed as of May 25, 2010; Authorizations given to the Board of Directors to undertake operations with regard to shares of the Company (share buybacks and cancellations); Reappointments of Mr. Bruno Bich, Mr. Mario Guevara and Mr. Gilles Plisson as Directors of the Board.

BIC share price vs. SBF 120
Rebased 100 at December 31, 2004
jan. 05 jan. 06 jan. 07 jan. 08 jan. 09 jan. 10

BIC share price

In euros

SBF120

Financial data as of May 24, 2010.

ISF share price

A t December 31, 2009 : $48.300
A verage of the 30 last 2009 market days: $48.178

Dividend evolution

1.30 1.15 1.35 1.35
Capital ownership as of April 14, 2010(1)

36.9% %

Public Bich Family including MBD

Financial agenda

August 4, 2010 2nd Quarter and 1st Half 2010 Results October 20, 2010 3rd Quarter and 9 Months 2010 Results

(55.2% of voting rights)

Companys details
Limited company Capital: 185,460,988.54 D ivided into 48,549,997 shares of common stock, per value 3.82 Listed on: Euronext Paris Isin : FR0000120966 Mnemonic: BB ontinuous quotation C
First Eagle Investment Management, LLC(3)

Fon Fondation de France

Dividend per share in $
Silchester International Investors

4.6% 0.6%

Treasury shares(2)
* special dividend of 1.00 per share was paid for year 2009. A
F igures calculated from the latest available information.
T reasury shares temporally without voting right. e x-Arnhold and S. Bleichroeder Advisers, LLC.
Socit Bic Investors Relations 14, rue Jeanne dAsnires - 92611 Clichy Cedex www.bicworld.com - E-mail: actionnaires@bicworld.com

Tool free from France:

About BIC BIC is a world leader in stationery, lighters and shavers. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. BIC products are sold in more than 160 countries around the world. In 2009, BIC recorded net sales of 1,562.7 million euros. The Company is listed on Euronext Paris and is part of the SBF120 and CAC Mid 100 indexes. BIC is also part of the following SRI indexes: FTSE4Good Europe, ASPI Eurozone, Ethibel Excellence Europe and Carbon Disclosure French Leadership index 2009 (CDLI).

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