BlackBerry 7280 Wireless Handheld

For GSM/GPRS Networks

The BlackBerry 7280 Wireless Handheld offers the best combined phone and email experience for people on the go. With the BlackBerry 7280, mobile professionals can easily manage phone calls and quickly send and receive email, all from the palm of your hand.
Convenient phone button to quickly access the phone application and mute/unmute calls Integrated speaker

What's Included

o Integrated speaker/microphone o Full-color screen o Support for international roaming** o QWERTY keyboard o Thumb-operated trackwheel o Removable/rechargeable battery o Multiple software applications
USB port and travel charger enable quick battery charging
Internal highperformance antenna Thumb-operated trackwheel allows simple navigation through menu options and messages Large, easy-to-read, color screen (supports over 65,000 colors) with backlighting Backlit QWERTY keyboard allows for incredibly easy thumb-typing
Color user interface with easy access to email, PIM, voice and web applications

Specifications

Size (LxWxD) Weight Keyboard Trackwheel Phone Notification User Interface Display Battery Battery Life 4.4 x 2.9 x 0.8 inches/ 11.3 x 7.4 x 2.0 cm (LxWxD) Approximately 4.80 oz /136 g Backlit QWERTY keyboard Thumb-operated trackwheel Integrated speaker and microphone Tone, vibrate, on-screen or LED indicator Intuitive icons and menus High resolution display, supporting over 65,000 colors

Phone dial pad

Integrated microphone
Removable/rechargeable Lithium
Up to: 5 hours - talk time 10 days - standby time 16 MB flash memory plus 2 MB SRAM Embedded RIM wireless modem Synchronizes contacts, appointments and tasks between your handheld and desktop. Password protection and keyboard lock Tri-Band: 850/1800/1900MHz GSM/GPRS network
The BlackBerry 7280 provides you with a wireless extension of up to 10 work and personal email accounts*, including: Microsoft Outlook and Lotus Notes MSN, Hotmail, AOL POP3/Internet Service Provider (ISP) email accounts You can read, compose, forward or reply to messages at your convenience and view attachments in popular document formats. Plus, you don't have to spend time retrieving or 'pulling' email since the BlackBerry 'push' email technology enables the entire message to be automatically delivered to your handheld.
Memory Modem Desktop Software
Handheld Security Network

Phone and SMS

The BlackBerry 7280 offers everything you would expect in a standard GSM phone plus more. Access the address book in a single click and easily initiate calls or conference calls from the integrated address book. Plus, SMS (Short Messaging Service) allows you to quickly exchange short text messages with other SMS-enabled devices using the BlackBerry handheld's QWERTY keyboard.

Organizer and Web

With the BlackBerry 7280, you can access the calendar, address book and task list that you depend on throughout the day and synchronize the handheld with your computer when you return to your desk. You can also retrieve a wide range of information from the web including news, travel, business and entertainment updates.

Easy-To-Use

BlackBerry customers rave about the QWERTY keyboard and intuitive user interface. The BlackBerry 7280 offers a sleek design with a familiar keyboard and large, fullcolor screen to easily read and create messages. Plus, the email, phone and SMS applications are all served by a single integrated address book and inbox. Simply click on an email address inside a message to begin composing a new email. Or click on a phone number inside a message to place a call. It's that easy.
2004 Research In Motion Limited. All rights reserved. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks or registered trademarks of Research In Motion Limited. RIM, Research In Motion, "Always On, Always Connected", the 'envelope in motion' symbol, BlackBerry and the BlackBerry logo are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. *Check with your service provider for availability and service plans. **International roaming may be subject to network and export control restrictions. Based on GSMA PRD TW.09 Battery Life Measurement Technique. Actual results may vary. Network availability and coverage are dependent upon a number of factors including location and transmission environment. The specifications and features contained in this document are subject to change without notice. Handheld screen image is simulated. Sales tool - for RIM and BlackBerry partner internal reference use only.

Case Study

BlackBerry and Flowfinity Help Streamline Flight Crew Communications and Reporting

Industry

Aviation

Environment

Microsoft Exchange 2003

Applications Deployed

Swift Charter and Aircraft Management had two goals when it investigated a wireless solution. First, increase communication with their flight crews to streamline and accelerate the administrative reporting, expenses and billing cycle. Second, build on the ability to communicate regularly to deliver exceptional service to its customers. As existing users of BlackBerry, Swift was already convinced of the value of wireless communications and the BlackBerry platform. In 2004, they investigated how they could cost-effectively develop a more robust system, deploying both BlackBerry 7280 Handhelds and BlackBerry 7290 Handhelds, and the BlackBerry Enterprise Server, with the Mobile Data Service (MDS) feature. They took advantage of the capabilities of Flowfinity Actions, out-of-the-box software developed by Flowfinity, to connect reporting forms on the device with their backend SQL database. With Phase One complete the logging and reporting system they are moving towards Phase Two, reporting expenses. In less than one year, they are already seeing their solution deliver key business results, such as: Increased communication with flight crews Better customer service and less follow-up by dispatchers Faster billing cycles that build competitive advantage Streamlined administrative processes, reduced paperwork, less duplication of effort and fewer errors Device accessibility of management reports and up to the minute operations data Flowfinity Actions

Situation

Swift flight crews travel on eight day rotations and were receiving trip details by fax. The paperbased system was slow, created duplication in administrative effort, slowed down the billing cycle and was not an effective way of delivering customer service.

Organization Profile

Swift Charter and Aircraft Management operate the largest privately owned fleet in the U.S. They offer on-demand, global charter services and business jet ownership, with proven flight crews, flight coordinators, and maintenance personnel. Swift is headquartered in Phoenix, Arizona.

Solution

80 BlackBerry devices were deployed with Flowfinity Actions software, which automated the paper-based logging, reporting and expenses systems. The BlackBerry Enterprise Server, with MDS, was installed in the Microsoft Exchange environment.

Results

Increased communications and an automated reporting system now ensure important information about flights and customers is sent and received effortlessly. Paperwork has been streamlined, billing cycles are faster, and there are fewer errors and less duplication of effort.
Unlike, many organizations, which have executives who travel occasionally, Swifts flight crews are in transit most of the year. That makes sending important paperwork back and forth a challenge. On every flight, the crew receives routing information and customer requirements for that leg of the journey. When the trip is complete, they fill out records for FFA purposes, as well as complete reports that are used to bill the client and drive revenue to the business.

Swifts existing system was paper-based, and relied on flight crews sending and receiving faxes. Most crews have six to eight day rotations, with multiple flights to different locations. The system had numerous limitations, including proximity to fax machines while in transit, one-week delays in completing paperwork, and the potential for missed details about special customer requests. When our flight crews returned, they delivered the paperwork filled out for every day of their trip, says Michael White, Director of IT. That meant we were waiting almost a week before we could process any records, which created an administrative overload as we tried to catch up. Their expenses would come in last, which has a big impact on how fast we can bill our customers for their trips.
Wireless Logging and Reporting System
Swift was already a BlackBerry customer, with BlackBerry devices deployed to key team members. They realized the further potential of pushbased wireless communications by connecting their Microsoft Exchange environment to the BlackBerry Enterprise Server, with the MDS feature, which supports wireless applications. They upgraded to the BlackBerry 7280 and BlackBerry 7290 devices, with the converged functionality of email, Internet, phone, and calendar. But the most important piece of the puzzle was finding a third party supplier who offered out-of-the-box software to connect the devices to CTAs FOS/NT application running on a Pervasive SQL database. Flowfinity entered the picture with Flowfinity Actions, which requires no programming to automatically push actionable lists such as tasks, jobs, tickets, work orders or approval items to BlackBerry wireless devices. Phase One of the project involved streamlining communications with flight crews by using Flowfinity Actions to automate the logging and reporting system. Phase Two will include automating the expense system. Flight crews began receiving dispatch information as pre-filled forms, pushed from Flowfinity Actions to the devices. They had all necessary flight information, as well as customer details, such as catering requirements at their fingertips. When they completed a trip, they used the same form to fill in flight data and close out the journey.
Streamlining Administrative Processes
One of the benefits is our dispatchers no longer have to retype trip information, since each set of details is being communicated to the Flight Operation System, says White. That eliminated a whole layer of administrative effort and reduced errors. He also says customer service was positively affected since the dispatch team was no longer guessing whether the right trip details had made it to the pilots via fax. When we were relying on faxes and phones, it was easy to miss details, and we had to follow up often. BlackBerry cuts down on those extra phone calls. Now we can be sure we understand our customers needs and are giving them exactly the service they expect. Even though Swift has a wireless system, the Federal Aviation Administration (FAA) still requires a paper log. After the crew submits the wireless reports, they must also complete the official FAA documentation. Instead of objecting to the duplication of this paperwork, the flight crew report that, because the Flowfinity forms mirrors the paper copy, it is simply a matter of transferring already completed information from one place to another. The process is still expedient.

The Benefits of Partnerships
White reports that deploying the BlackBerry Enterprise Server with Microsoft Exchange 2003 was a painless process, completed in only a few hours. Only minor training was required to familiarize users with the BlackBerry devices and the new application. The documentation made it very easy and RIM offered lots of support, if we needed it, he says.
Swift used the customization tools provided with Flowfinity Actions application to configure the forms to ensure the wireless form mimicked the details of the paper copy. Drop down menus were customized to reflect landing information, fuel consumption, flight numbers, etc. One decision that streamlined the process was pre-filling forms with information they knew to be constants, such as flight numbers. This saved time for flight crews when they closed out their flights. Flowfinity helped quite a bit, says White. They helped us make the right decisions in our design process, giving us ideas on workflow from the device to the back end. Swift also used Flowfinity Solutions Platform technology to do validations to ensure the forms process is better and the information is delivered correctly because the system needs to be able to interpret it. The integration interface made a big difference right away, says White. Flowfinity was very responsive and gave us a wonderful experience.

Phase Two Next Steps

Swift is currently working to implement Phase Two of this project wireless expense tracking. With their existing system, expenses are collected as packets which are delivered to the administrative office at the end of a flight week to be entered manually. BlackBerry and Flowfinity will allow pilots and crews to enter their own expenses directly into the database via their devices. Administrative staff will only have to verify receipts with the electronic forms. We should be able to reduce our administrative workload and speed up the billing cycle to our customers, says White. That makes good business sense for the company.
When we were relying on faxes and phones, it was easy to miss details, and we would have to follow up often. BlackBerry cuts down on those extra phone calls. Now we can be sure we understand our customers needs and are giving them exactly the service they expect.
Michael White, Director of IT

The Benefits

Swift has not yet completed an ROI analysis of the impact of BlackBerry and Flowfinity on their business. But even without metrics, White can point to numerous benefits that have resulted from the solution: Increased communication with flight crews results in more accurate trip information Assured delivery of trip information results in better customer service and less follow-up by dispatchers Faster electronic reporting speeds up the billing cycle Automating a paper-based system results in streamlined administrative processes, reduced paperwork, less duplication of effort and fewer errors Device accessibility of management reports and up to the minute operations data

For additional BlackBerry case studies, success stories and customer quotes, please visit www.blackberry.com/go/success.
2005 Research In Motion Limited. All rights reserved. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion, Always On, Always Connected and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. The specifications and features contained in this document are subject to change without notice. Printed in Canada.