21 August 2007

By: Tudor Raiciu, Technology and Science Editor
Canon's Compact Digital Camera Madness

5 new models

PowerShot SD870 IS Digital ELPH Canon
Apart from the Powershot G9, which is really in a class of its own, Canon also announced no less than five new compact models aimed at offering consumers a broad range of choices or at really confusing them on what to purchase. Let's take a short tour and see what they pack inside those shiny cases of theirs. The first two on today's order of business are the PowerShot SD950 IS Digital ELPH and the PowerShot SD870 IS Digital ELPH, touted by Canon as being "perfect for the trend-setting techie". I'm not sure exactly what that means, but what I do know is that they have a tiny sensor (1/1.7-inch for the SD950 and 1/2.5-inch for the SD870) with an extremely high resolution (12.1MP for the SD950 and 8MP for the SD870). Additional features include a 3.7x zoom stabilized lens, titanium case and 2.5-inch LCD for the PowerShot SD950 IS and a 3.8x zoom stabilized lens and 3-inch LCD for the PowerShot SD870 IS. Both of them feature a DIGIC III processor, which give the two models Face Recognition capabilities. The rest of the features are standard for compact cameras and are not worth mentioning. The PowerShot SD950 IS Digital ELPH will be available for around $450 while the PowerShot SD870 IS Digital ELPH for around $400. Next in line is the PowerShot SX100 IS, part of the new SX series. This model is something like a low-budget mega zoom camera, so you pay around $300 for 10x optical zoom (with a stabilized lens), 8MP resolution and a 2.5-inch LCD. As expected, you also get the DIGIG III processor, which enables the new Face Detection Technology.The last two new additions are extremely similar to the PowerShot SD950 IS Digital ELPH and the PowerShot SD870 IS Digital ELPH in terms of resolution and features, but are better equipped in terms of lenses. The PowerShot A650 IS boasts a 12.1 megapixel resolution while the PowerShot A720 IS stops at 8 megapixels, but have a 6x optical zoom and maximum apertures ranging from f/2.8 to f/4.8, just like the Powershot G9. You also get the new DIGIC III processor with Face Detection and the classic array of Canon features. The estimated selling prices of the PowerShot A650 IS digital camera and the PowerShot A720 IS digital camera models are $399.99 and $249.99, respectively. Both models are scheduled to be available in stores in September.We are just a few, but there are many of you, Softpedia users, out there. That's why we thought it would be a good idea to create an email address for you to help us a little in finding gadgets we missed. Interesting links are bound to be posted with recognition going mainly to those who submit. The address is.
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All images and effects simulated.
2007 CANON U.S.A., INC. All data are based on Canons Standard Test Method. Specifications subject to change without notice. Canon, ELPH, DIGIC, and PowerShot are registered trademarks of Canon Inc. in the United States and may also be registered trademarks or trademarks in other countries. All other products and brand names are registered trademarks, trademarks or service marks of their respective owners.

www.powershot.com

0113W700 8/07 PRINTED IN U.S.A.
In Celebration of the 10th Year Anniversary
Find the Joy in Every Image
Like you, Maria Sharapova expects the best. Cherished moments: easily captured, preserved forever, and ready to share with friends and family. PowerShot digital cameras deliver on every expectation, with sharp images in any light, fast, easy performance and compact, stylish design. When your highest expectations meet PowerShot technology, its a winning match.
ELPH has always looked at the bigger picture: the artistry of photography that starts long before you press the shutter. As ELPH enters its second decade of design leadership, Canon adds daring vitality to the classic ELPH Box & Circle motif, and new contours of imagination to every model. Style truly performs.

Maria Sharapova

Substance

The Strength of Beauty

Canon celebrates the legendary allure of titanium its impressive strength, its unmistakable silver sheen. And so, the SD950 IS Digital ELPH is a camera of compelling excellence: streamlined as a prized luxury car, and powered by the highest level of technology. Start with a work of art, and everything seems possible.
12.1 Megapixels 3.7x Optical Zoom 2.5 inch LCD Screen

Wide-Eyed Wonder

Its a big, beautiful world. And you dont want to miss a thing. With its precision 28mm wide-angle lens, the SD870 IS Digital ELPH redefines your creative horizons as it reminds youtime and againof the pleasures of exceptional design. Tap the synergy of poise and performance, and watch what happens.
8.0 Megapixels 3.8x Optical Zoom 3.0 inch LCD Screen

The Magic of Light

Real life deserves a touch of fantasy, a sparkling notion that inspires the SD850 IS Digital ELPH. An innovative Creative Light Effect transforms points of light into hearts, diamonds, musical notes and more. A sleek and sophisticated shimmer of matte pearl silver body. Practicality mixed with whimsy.
8.0 Megapixels 4x Optical Zoom 2.5 inch LCD Screen

Creative Contours

Theres a thrill to experiencing life on the edge, a philosophy thats daringly expressed in the crisp stainless steel contours of the SD750 Digital ELPH. The unexpected rules the day and the night with the visual spark of a gleaming silver facade contrasting with a rear panel of midnight black, a sleek setting for the impressive 3.0 inch LCD screen.
7.1 Megapixels 3x Optical Zoom 3.0 inch LCD Screen

Magnificent Minimalism

One glance, and theres no doubt: its all about maximum impact. With the debut of the SD1000 Digital ELPH, Canon merges quintessential design aesthetics and bravura performance in a daringly refined flat ingot silhouettepure sculpture, pure confidence. Its the clearest example of what matters most to you.
7.1 Megapixels 3x Optical Zoom 2.5 inch LCD Screen

Optional Accessories

Deluxe Leather Case PSC-1000 Grey & Burgundy SD950 IS SD870 IS SD850 IS SD750 SD1000
Deluxe Leather Case PSC-55
Waterproof Case (Waterproof to 130 ft.) WP-DC19 WP-DC17 WP-DC15 WP-DC14 WP-DC13

Battery Pack NB-5L

Battery Pack NB-4L

Battery Charger CB-2LX

Battery Charger CB-2LV
High-Power Flash HF-DC1 SD950 IS SD870 IS SD850 IS SD750 SD1000

AC Adapter Kit ACK-DC30

AC Adapter Kit ACK-DC10
Digital ELPH Accessory Kit 5
Digital ELPH Accessory Kit 4

Coach Edition Gift Set

An Elegant Evolution

X III Image Processor

The extraordinary DIGIC Image Processor typifies Canons cutting edge excellence. Look forward to instant startups, faster autofocus speed, carefree continuous shooting, amazing movie quality and immediate playback response. Face Detection AF/AE/FE Cameras equipped with the X III Image Processor feature Face Detection AF/AE/FE. When the shutter button is depressed half-way, the camera finds multiple faces in the frame to ensure excellent focus, proper illumination of both the faces and the overall scene, and flash that is correctly adjusted for the location of the faces. Optical Image Stabilizer Technology* Canons Optical Image Stabilizer reduces blur caused by camera shake. Upon detecting motion, the Image Stabilizer shifts a lens group to compensate for movement, resulting in crisp, sharp images, zoomed in and at slow shutter speeds. PureColor LCD A color filter in the LCD screen expands the color reproductive range for a sharp and vivid color display. Cameras large LCD screens also allow convenient wide-angle viewing as well.

UA Lens Technology* Precision optics are the heart and soul of the PowerShot Digital ELPH series. The development of advanced UA Lens Technology allows for even greater miniaturization, resulting in camera bodies that are slimmer and smaller with an elegance that is the spirit of Digital ELPH. ISO 1600 Select Digital ELPH cameras feature an ISO 1600 option that reduces camera shake and subject blur. Enhanced ISO sensitivity allows photos to be taken in low-light situations and where flash is prohibited. Red-eye Correction X III allows select Digital ELPH models to detect and automatically correct red-eye during playback for both regular and flash photography. In unusual cases where red-eye is not automatically detected, it can easily be corrected manually from the LCD screen. AUTO ISO Shift Automatically maximize sensitivity for the given light, preventing camera shake without the need to change the setting manually. Autofocus Advanced highly sensitive focusing sensors positioned across the entire picture plane ensure razor sharp images every time you press the shutter. When subjects are far off-center, count on single-point AF.
* Select Digital ELPH cameras only. Face Detection only detects faces facing forward. And shows up to 9 frames.
Shooting Modes Depend on the Digital ELPH to instantly handle every photo situation. Select from among eighteen pre-programmed shooting modes. With My Colors, you can customize color reproduction and touch up color while youre still shooting and during playback. Movie Mode The Digital ELPH is a moving experience. Enhanced Movie Mode lets you record movies with sound up to the capacity of the memory card and play them back on the cameras LCD screen, your computer or TV. An enhanced movie feature on some models records 60 frames per second full motion, great for sports scenes. Direct Print The direct connection of your camera to a printer eliminates the need for a computer print directly with a Canon CP or SELPHY compact photo printer, PIXMA photo printer or any PictBridge compatible photo printer. Print/Share Button Plug your Digital ELPH into a Canon CP or SELPHY compact photo printer, PIXMA photo printer or PictBridge compatible printer using the retractable USB cable* or standard USB cable included with your Digital ELPH. Press the lighted Print/Share button. In seconds, you have brilliant pictures. Also, images easily transfer to your computer by pressing the Print/Share button.
* May not be compatible with all digital cameras; otherwise, use USB cable provided with digital camera.
In a World of Choices, Marias is PowerShot
Off court, Maria takes her shots with the stylish PowerShot SD870 IS Digital ELPH. Thats because DIGIC III ensures sharp images and fast performance, while Canons Optical Image Stabilizer and Face Detection technology capture perfect face shots. Add the shooting fun of a 3.0-inch PureColor LCD, and shes got the world-class performance she expects.