Super Color Digital was founded to be the one printer that always delivers your job on time, A message from the founders Las Vegas Expansion
Bright lights, big-name shows, beautiful hotels and

Volume 1, Number 3

October 2005
with the highest quality, produced by the latest technology.
A thought occurred to me as I read Ray Pekowskis recent
column in The Exposure magazine. Ray is president of the Expo Group, so he focuses on all aspects of producing trade shows. He wonders which is more important the experience or the price? Tradeshow organizers serve two masters - exhibitors and attendees - so prioritizing becomes a problem. He compared it to the old question of which came first the chicken or the egg? And that got me to thinking. I could ask the same question about our own business. What matters most the experience or the price? At Super Color Digital, unquestionably our top priority is providing a high-quality experience. Nothing is more important to us. Have you ever had an experience with a print shop that didnt deliver your job on time? Or delivered it with poor-quality printing? Or rejected your job because the printer was too busy or didnt have the capabilities to produce your job? Super Color Digital was founded to be the one printer that always delivers your job on time, with the highest quality, produced by the latest technology. Super-wide formats and challenging jobs are our specialties. Our advances in digital technology have helped move the entire graphics industry into a new era. For nearly a quarter century, Super Color Digital has blazed trails in print production. With our rich history and unique perspective, were able to offer a combination of bleeding-edge products and services like no other. You will always be satisfied with our craftsmanship, materials, professionalism and delivery time. And thats what really matters. I was glad to see that Ray Pekowski reached the same conclusion in his column. If the customer experience is a good one, all other concerns are secondary. When your print job is a reflection of your own business, you value quality over all else. You rely on Super Color Digital.
Peyman Rashtchi & Arman Rashtchi Co-founders

Super Color Digital.

Super Color Digital continues to expand the capabilities of its Las Vegas office, which is now ready to serve the entire southwest region with a wide variety of products and services.
The facility at 4495 West Sunset Road can support you with a Pre-press Department that features 10 PCs and seven Macintoshes at its computer workstation base, plus two HP 1200-dpi Design Jet 5500 Printers. The Printing Department is equipped with an eight-color Vutek 5330 and the new Vutek PressVu 200 for grand-format printing. Our Laminating and Mounting Department features the 64-inch Orca ScotchPrint system and a 54-inch GBC Laminator. The Finishing Department includes two industrial sewing machines and a CNC Router with precision cutting system and 60 x 120 bed. For more information about the Super Color Digital office in Las Vegas, call (702) 795-0911.

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. we view our service as collaborative in a sense, our
clients are our partners.

3000 Series

Optimum Presentation

of Your Message

Not only does Super Color Digital print your banners, but we
also offer you a wide selection of banner stands and related products, customized to your desires. The power of super-wide format printing is in its impact on the viewer. You can maximize that impact by displaying your banners on unique stands that afford the work its best presentation. Horizontal, vertical, curved, angled if you can imagine it, we can create it.

MultiCam CNC Router

Ford Motor Company
Our Bloomfield Hills office is proud to help this automotive pioneer polish its image with Super Color Digital high-quality printing.

One of the newest additions at Super Color Digital headquarters
is the MultiCam 3000 Series CNC router. When your custom projects require printing on material that can be cut into unique shapes, this is the technology you need. We have already begun production on several projects and been able to impress our clients by customizing their jobs that required die-cutting. Our Multicam 3000 router is 100% digital and it is equipped with vision systems to ensure accurate contour cutting shapes of cartoon characters, lettering, logos, cityscapes and photographic images into such materials as aluminum, PVC, vinyl, wood, foam-core and much more. This new router enables us to cut through materials up to six inches thick in unlimited shapes and contours and with a bed size of 80x144 inches, its bigger and faster than anything most print and sign shops can offer. Now Super Color Digitals capabilities have been expanded and is able to produce larger P.O.P. projects in short period of time while streaming production, increasing productivity and providing consistent quality from the first cutout to the last.

Yes, we are UL certified

Building wraps rank among the most visually stunning examples
of our work at Super Color Digital, and were in the process of yet another monumental project a grand-format printing contract to wrap a building in Michigan for the Ford Motor Company. Our Bloomfield Hills office is proud to help this automotive pioneer polish its image with Super Color Digital high-quality printing. Super Color Digital equipment is fully certified by Underwriters Laboratories, Inc. UL is the trusted source across the globe for product compliance. Benefiting a range of customers - from manufacturers and retailers to consumers and regulating bodies UL has tested products for public safety for more than a century. The seal of certification from UL helps ensure public confidence.

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At Super Color Digital, unquestionably our top priority is providing a
Nothing is more important to us.

high-quality experience.

to Make Your Printing

Four New Ways Sparkle

Jet 220
Jet 220 is a multi-application flame-resistant fabric suitable for
banners, wall coverings, in-store advertising, sign-posting, posters, roll-ups and exhibition displays. It can even be stretched over a frame assembly. It handles eyelets, hems, stitching, gluing, slitting and double-sided adhesives. Ideal for digital printing with UV inks, Jet 220 creates no reflections or glossy effects.
Super Color Digital is proud to introduce four new fabric substrates into its line. These new materials are highly versatile, environmentally friendly, and ideal for use at point-of-purchase locations. The new additions are Skylite, Jet Tex, Jet 220, and Eclypse

Eclypse Skylite

Skylite printable canvas is a practical, economical decoration
and communications product. It opens the door to all kinds of creative designs. Extremely light and supple, its easy to roll up, transport and store. Because of its transparency, Skylite enables you to manage in-store decoration and communications, maximizing the impact of back-lighting and lighting filters. Controlling light in this way means a range of contrasts and ambiances that, literally, put your brand and the product in their best light.
Eclypse is one of the safest solutions for indoor decoration and
communication. The fabric is incombustible, conforming to the strictest flame retardant norms in the world: it earned M0/F0 approval. That makes Eclypse perfect for high density human traffic areas such as airports, train stations, subways, trade shows and shopping malls. Eclypse can be stitched, stuck or assembled with one or two-sided adhesive tape.

Jet Tex

Jet Tex is a new, highly fireproof textile made from basic polymers that are PVC-free and phthalate-free. Its suitable for covering walls, being stretched over a frame or pasting on like wallpaper. Jet Tex is often used to decorate shops, offices, school cafeterias, hospitals and more. It even meets the demands of the museum market. Once printed, it generates no glare or reflection. Spotlights are never a problem for Jet Tex. Its grain and finish give your printing depth and soul. The Jet Tex formula contains no carcinogenic coloring agents, allergenic or extractible heavy metals.

Fabric Dye Sublimation

The demand for printing on fabric continues to rise as people
realize how light and versatile it is. Fabric is easy to ship, adaptable to many uses, and an impressive substrate for trade show banners, fabric structures and table skirts. Super Color Digital uses a 10-foot dye sublimation printer for fabric, while most other printers are limited to 60 inches or less. Dye sublimation is a heat-transfer process that infuses color with the substrate, an improvement over the dot process. The result is a more vivid, realistic image with gentle gradients.

The Joy of

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. Super Color Digital emphasizes on quality,
professionalism and on-time delivery. Have you surfed us lately?

Your thoughts, Please

We are what we are because of our clients and without you we
couldn't have done it. Therefore we are inviting you to participate in our online survey to learn your opinions about Super Color Digital. Please visit our website at www.supercolor.com to fill out the survey. As our founders Peyman and Arman Rashtchi mentioned in their opening message, Super Color Digital emphasizes on quality, professionalism and on-time delivery. But we view our service as collaborative in a sense, our clients are our partners. So we always want to know what our clients think about what we do, and how we might do it better.

Check out the new Products and Services page of our website.
The Super Color Digital website (www.supercolor.com) is continually
updated and improved as we expand our coast-to-coast service. Check out our new Products and Services page. The lists are clickable links that take you to pictures and descriptions. For instance, you can click on banner stands in the list of products and see the different types we offer in full color photos. Or you can view our newsletters in a pdf format on our website and email it to a friend.
16761 Hale Avenue, Irvine, CA 92606 800.979.4446 / 949.622.0010 Fax 949.622.0050
Other Super Color Digital Facilities Dallas: 1039 N. IH-35 E Freeway, Suite 304, Carrollton, TX 75006 Detroit: 420 Enterprise Court, Bloomfield Hills, MI 48302 Las Vegas: 4495 West Sunset Road, Las Vegas, NV 89118

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Volume 6, Number 16

August 2010

Dream BIG
Message from the Founders
We hope everyone has enjoyed their summer and wish those with children good luck preparing for this upcoming school year. At Super Color Digital, this summer has brought new opportunities and company firsts. For years now, we have found ourselves attending trade shows across the country, displaying our products and services to buyers and other vendors in the large format industry. Our great success in the printing industry has been built through these shows, but its our attitude and way of thinking that has propelled Super Color Digital into the national recognition and reputation it has today. After years of attending these trade shows and much thought, we decided it was time to play host our own show and change the way people think and see trade shows. This past June, Super Color Digitals 1st Annual Conference and Expo was our official jump into hosting a trade show. The event was a huge success and milestone in our companies history with over 30 of our top vendors and hundreds of our premier clients attending the show. Super Color came into the show with a different approach, not displaying traditional products, but instead focusing on strictly relationship building. By making this change, it allowed our sales team to focus soley on their clients needs, which is one of Super Color Digitals core values. We are very pleased with the event and would like to thank everyone who attended and made this show such a great success. Super Color Digital is also very excited about the introduction of large format 3-D graphics. Not seen previous in the large format digital printing industry, this 3-D technology allows us to take your images and truly give them the extra pop on a grand scale. Once again, Super Color Digital is proud to lead the way with this cutting edge product. We are excited and energized because of whats happened in the last few months, and we want to thank everyone who helped provide us with such great momentum as Super Color Digital moves into the second half of 2010. Peyman & Arman Rashtchi Co-founders
Super Color Digital goes 3-D
Super Color Digital has always strived to remain at the forefront of innovation in the large format digital printing market. Our Research and Development department is constantly looking for new and interesting products to offer to our clients. As of recent, 3-dimensional imagery has exploded and become the hottest product currently on the market with movies, video games and television channels being broadcast in 3-D. Not previously seen in the large format digital printing industry, Super Color Digital is taking 3-D to the next level. In order to create the 3-D effect, images are made up of two colored layers, superimposed, but offset with respect to each other to produced a depth effect. Usually the main subject is placed in the center of the image, while the foreground and background are shifted laterally in the opposite directions. When viewed through the color coded 3-D glasses, they reveal the 3-dimensional image. Perfect for trade show booths, retail environments, museums and amusement parks, 3-D graphics are a great way to grab your viewers attention in a unique and spectacular way. These graphics can be printed on a number of substrates including fabric, vinyl and sintra with the ability to print on both frontlit and backlit materials. Super Color Digital also offers custom printed 4-color, 3-D glasses which can be printed and tied into your exact marketing needs. Page 1

SCDCE 2010 A Huge Success
Vendors showcased their products to visitors and were impressed by the turnout of the first annual show.
The Long Beach Convention Center played host to Super Color Digitals 1st Annual Conference & Expo (SCDCE 2010) on June 11, 2010. The event was a huge success, with over 30 exhibitors and a few hundred guests visiting throughout the day. Some of the largest names in the Digital Printing Industry were present at the event, as well as Super Color Digital clients from around the country to see some of the newest innovations in the large format digital printing market. The smell of freshly brewed coffee and Cappuccino filled the Grand Ballroom as the doors opened at 9 a.m. Attendees mingled through the exhibitors booths and the Super Color Digital sales team talked with clients. Peyman Rashtchi, C.E.O., welcomed all to the show and spoke on the history of Super Color Digital how the concept of creating a conference & expo became a reality. Eric Tischer, Director of Textiles and Specialty Products from Verseidag Seemee US, had positive feedback on the event. We loved the concept of the show, which differs from many traditional trade shows we have attended in the past. Bringing your clients in to see the products and have the vendors themselves explain their benefits is highly beneficial to both Super Color and vendors. The relationships built from these interactions is simply priceless! With the 1st Annual Conference & Expo in the books and met with rave reviews, Super Color Digital has already begun plans to make next years event even bigger. Page 2
Vehicle and window wrap demonstrations grabbed the attention of many attendees, giving them the chance to see first hand how many of their own projects are completed by installers.
Lunch and cocktails were served around noon and gave many a chance to relax and talk with clients and guests.
Hurley Surfwear - Window Graphics
We wanted to let you know that the frame and graphics truly made the difference for the event. They looked great and served as a perfect backdrop for our athletes! Great working with you and look forward to working with you again soon. Thank you! Just wanted to pass along a very appreciative thank you to you and the rest of your team there at Super Color. No matter what we throw at you all, you manage to come through when it counts, and that means everything to us. You have proven to be a very important piece of our business model, and looking forward to continued growth. The prints look fantastic! You and your team did an awesome job. The colors look great and Im pleased the images are so sharp given how much they were enlarged.

Recent Projects

Client Testimonials
Hurley obtain the rights to advertise on the 13 windows of this vacant property Friday morning. Of course, they wanted all the windows printed and installed by Saturday morning. We had the window graphics prepped, printed and installed on time. The widows had a huge impact on everyone heading to the beach Saturday morning and Hurley could not have been more happy!

ASC Mobile - Custom Tent

Meg Whitman tours Irvine Headquarters

Super Color News

ASC Mobile needed a custom tent for various marketing events so they came to us to create it. After some initial renderings by our design department, the tent quickly became a 20x20 double sided tent with antennas on the top and bright green fabric covered foam bolsters. When the tent was complete, our next task was to find an installer that would install the tent at a ski resort in Alaska.
This past May, Meg Whitman toured and spoke at Super Color Digitals Headquarters in Irvine, California. Peyman Rashtchi, C.E.O. of Super Color Digital, introduced Republican Gubernatorial candidate Meg Whitman to the audience before she gave her speech. Meg talked with audience members made up of both workers and guests about creating jobs, cutting governmental spending and fixing education. Super Color Digital was honored to host Meg Whitman and her entire staff. Page 3
Taking digital printing into the 21st Century

In this issue.

- Message from the Founders - Super Color Digital goes 3-D - SCDCE 2010: A huge success - Meg Whitman visits Super Color - Client Testimonials - Recent Projects & much more.
More image from SCDCE 2010
16761 Hale Avenue, Irvine, CA 92606 800.979.4446 / 949.622.0010 Fax 949.622.0050
O ther Super Color Digital Facilities Las Vegas: 3132 S. H ighland Drive, Las Vegas, NV 89109 D allas: 1420 Valwood Park way, Suite 160, Carrollton, T X 75006 Chicago: 2485 S. Wolf Road, Des Plaines, IL 60018 Orlando: 2815 Direc tors Row, Suite 100, Orlando, FL 32809 w w w.supercolor.com

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