2008 ANNUAL REPORT

A D e c a d e o f S e r v i c e t o A m e r i c a s L e a d i n g F i r m s

Our Mission

To advance the business of public relations firms by building the market and firms value as strategic partners.
The Council of Public Relations Firms is dedicated to strengthening the recognition and role of public relations firms in corporate strategy, business performance and social education; to serving as an authoritative source of information and expert comment and to setting standards for the industry.
a decade of service to Americas leading firms

Table of Contents

15 Letter from the President Letter from the 2008/2009 Chairman Our 2008 Committees Business Management Events Tenth Anniversary Commemoration Professional Development Programs Talent Programs Publications Internet and Digital Developments Council Surveys Financial Highlights 2008/2009 Board of Directors Roster of Members

FROM THE PRESIDENT

Dear Council Member:
The year 2008 may ultimately be remembered as an inflection point for many industries, including our own; the year that separated the strivers from the plodders who couldnt keep pace.
Its hard to believe that 2008 marked the 10th anniversary of the Council of Public Relations Firms. In 1998, my mid-sized healthcare public relations firm was a founding member of the Council and I was honored to be a member of the first board of directors.
Its an understatement to say the world has changed in 10 years. If someone in our business had been lost on a desert island during that span, it would be hard for them to process the vast changes brought about by social media and digital communications in general. It would also be difficult to comprehend the government ownership of American financial institutions and to witness the near collapse of "too-big-tofail" institutions. It would be amazing to see the new faces in Washington, D.C., but hard to image life without stalwart daily newspapers like the Rocky Mountain News and the Seattle Post-Intelligencer. These still-unfolding scenarios have changed both our personal and professional lives. Professionally, I believe there are even more opportunities for Americas leading public relations firms to expand the work they do for clients. The firms that understand the policies, issues and challenges of their clients companies are working side-by-side with them to devise and implement substantive business solutions. The year 2008 may ultimately be remembered as an inflection point for many industries, including our own; the year that separated the strivers from the plodders who couldnt keep pace. The Council of Public Relations Firms is keeping pace through our leadership programs, advocacy, careful financial management and our extensive network, which has been enhanced greatly by our new digital communications platforms. This annual report showcases the Councils accomplishments for 2008. We appreciate the spirit of volunteerism from the Board and committee members without whom we could not accomplish the volume and scope of work seen in these pages. This same generosity was on display during our Council Gives Back" 10th Anniversary program which brought together more than 30 member firms in six U.S. markets and provided digitally-focused workshops to over 300 non-profit organizations. The Council's 10th anniversary, marked by a memorable dinner with members, guests and all but one of the past Council Chairs, was a time to celebrate both the success of the Council, and the maturation of our business. And while 2009 is proving to be a very challenging year, I am confident that the firms that have taken steps to strategically align their businesses with the realities of the marketplace, and utilize the resources of the Council of Public Relations Firms, will emerge stronger than before. Best,

Kathy Cripps President

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FROM THE 2008/2009 CHAIRMAN
In our highly complex world, as communications becomes missioncritical, companies increasingly are turning to their public relations functions and to agencies for advice.
he Council of Public Relations Firms turned 10 in 2008, and I believe what this organization has achieved is worth celebrating. I also believe those achievements have fortified us for whatever lies ahead.

While the economy has tested all industries in recent months, and is going to test us in the months ahead, I believe the public relations industry is in a position of relative strength. The work that our agencies do the efficacy of public relations as a marketing tool, the central role we play in corporate communications and public affairs, and our innovations in the use of digital communications make the value of public relations clearer than ever. In fact, when I became chairman of the Council of Public Relations Firms last year, I said that I didnt think there had ever been a better time in PR I still feel that way today. In addition to the significance of our current work, most of you reading this can attest to the evergrowing sophistication of our business. In our highly complex world, as communications becomes mission-critical, companies increasingly are turning to their public relations functions and to agencies for advice. For example, current patterns indicate that corporate public relations will have more responsibility for ethics and advocacy in the future, and agencies will need to not only support our clients but lead the way. In 2008, the Council launched significant new initiatives, including The Firm Voice, a weekly e-publication that provides thought leadership and best practices to firms of all sizes, as well as to clients. Also, as part of the Councils 10th anniversary, our members annual commitment to the Statement of Principles was the focus of a full-page ad in PRWeek, titled: Putting Principles into Practice. Thanks to the Board of Directors, whose commitment and support helps the Council meet its goals. The Board participated in a productive half-day planning retreat in June where the goals of the Councils strategic plan were reaffirmed. The potential that lies ahead is significant. And our industrys advances so far revenues for PR firms in the U.S. have nearly doubled over the last 10 years reassure me that it is attainable. While there will be bumps in the road in the short term, I strongly believe that the long-term prognosis of our industry has never been better. I look forward to working with all Council members this year, and the years ahead, to ensure the second decade of this great organization, not only matches, but also surpasses our first.
Ray Kotcher Senior Partner/Chief Executive Officer, Ketchum 2008-2009 Chair, Council of Public Relations Firms
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Our 2008 Committees

With leadership from its committees, the Council of Public Relations Firms produced quality initiatives to meet member needs, and provide learning and networking opportunities to support the industry.
Agency Management Committee
Luke Lambert (co-chair), Gibbs & Soell Public Relations Ralph Katz (co-chair), CooperKatz & Company John Armato, Fleishman-Hillard Rob Flaherty, Ketchum Patrick Ford, Burson-Marsteller Ed Moed, Peppercom Gary Stockman, Porter Novelli Joining the committee in 2009 are: Amy Binder, RF Binder Betsy Neville, FD

Nominating

Abby Carr, Bliss PR Kathy Obert, Edward Howard Helen Ostrowski, former CEO, Porter Novelli Joining the committee in 2009 are: Margaret Booth, M Booth & Associates Margery Kraus, APCO Worldwide Doug Spong, Carmichael Lynch Spong Laura Tomasetti, 360 Public Relations Julie Winskie, Porter Novelli
Issues Monitoring Committee Client Services Committee
Harlan Teller (chair), FD Kathy Baughman, HLB Communications Ron Culp, Ketchum Bud Grebey, Waggener Edstrom Worldwide Paul Jensen, Weber Shandwick Rich Jernstedt, Fleishman-Hillard Larry Snoddon, APCO Worldwide Joining the committee in 2009 are: Bryan Harris, Taylor Paul Hicks, Ogilvy Public Relations Kirk Stewart, APCO Worldwide APCO Worldwide Brodeur Hill & Knowlton Ogilvy Public Relations Porter Novelli Widmeyer Communications Xenophon Strategies

CFO Roundtable

Marty Franken (chair), Constituency Management Group

HR Roundtable

Open to all member human resource directors and managers
Eligibility and Membership Committee
Cos Mallozzi (chair), Gibbs & Soell Public Relations Pat Ford, Burson-Marsteller David Fuscus, Xenophon Strategies Mark Hass, MS&L Kathy Obert, Edward Howard Deborah Radman, CKPR
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Business Management Events
2008 Critical Issues Forum
Jeff Hayzlett and Suzanne Vranica
In conjunction with the 10th anniversary of the Council of Public Relations Firms, the annual Critical Issues Forum focused on The Most Dangerous Ideas About the Future of Public Relations. Highlighted by a keynote speech from former chairman and CEO of John Hancock Financial Services, David DAlessandro, and a Socratic-style debate moderated by Babson College President Leonard Schlesinger and featuring Jack Bergen, SVP, Corporate Affairs and Marketing, Siemens Corporation; Harris Diamond, CEO, Weber Shandwick; John Onoda, senior consultant, Fleishman Hillard; and Jim Sluzewski, VP, Corporate Communications & External Affairs, Macys Inc, the Critical Issues Forum addressed challenges and opportunities for the public relations industry in 2009. The third element of the Forum was a stimulating live interview conducted by Suzanne Vranica of The Wall Street Journal with Jeffrey Hayzlett the Chief Business Development Officer at Eastman Kodak Company. NOTABLE QUOTABLES: The fundamental practices and timeless principles of public relations Dialog and trust. Trust is in short supply these days, but the way you maintain trust is through dialog. Thats our job, and this has not changed. Jack Bergen SVP of Corporate Affairs and Marketing, Siemens Corporation The advent of social media in public relations I think the bar is higher today in terms of creativity. Today, its an OMG culture Oh My God! Part of our responsibility has to be protecting clients from negative OMGs, and taking advantage of positive OMGs. That requires more creativity, and we do have to think bolder, bigger and more universal than before. Jim Sluzewski, VP of Corporate Communications & External Affairs, Macys Inc. Competition for public relations from other industries A PR agency does two things. We figure it out strategically, and then we bring great creative to basically get people to read it or assimilate it We dont do supply chain management. But when it comes to how to influence people? Absolutely! Do you see Barack Obama asking McKinsey how to design a campaign? This is all about creativity and strategic smarts. Its what we are. This is our moment. Its frankly our best moment in history. Harris Diamond, CEO of Weber Shandwick

Harris Diamond

Issues Monitoring Reports
Started in 2006, the Issues Monitoring Reports help members stay informed on developing issues on Capitol Hill, and beyond, that impact impact their firms and clients. This years reports covered topics such as government greenwashing, regulation in financial markets and media, and copyright law protection.
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BUSINESS MANAGEMENT EVENTS

Breakfast Roundtables

The Council organized Breakfast Roundtables in 11 cities in 2008. Across geographies, the main topics of interest by public relations professionals were the challenges related to the economy, as well as continued opportunities in social/digital media. Locations and hosts included: New York City CooperKatz & Company Phoenix CKPR Boston Rasky Baerlein Strategic Communications Miami rbb Public Relations Los Angeles The Rogers Group Washington, D.C. Ogilvy Public Relations Detroit Airfoil Public Relations Chicago Hill & Knowlton Houston Pierpont Communications Atlanta Ketchum San Francisco Cohn & Wolfe

Client Advisory Sessions

Spring The Council held dinner meetings in New York and Chicago in collaboration with the Arthur W. Page Society to discuss its white paper. Featured speakers at the two meetings were Ron Culp, Ketchum; Harvey Greisman, MasterCard; Leslie Gaines-Ross and Paul Jensen,Weber Shandwick; Maril MacDonald, Gagen MacDonald; Roger Bolton, APCO Worldwide; Valerie Di Maria, Willis Group Holdings; Peter Debreceny (formerly of Allstate) and Ed Reilly, FD. Fall The committees fall meeting focused on two main themes: the business implications of Obamas victory and the future of Olympic sponsorships. Scott Rasmussen (Rasmussen Report) used his firms extensive polling data to provide a macro view of America one week after the election; Chris Atkins (Standard & Poors) tackled key aspects of the credit crisis and Sam Falcona (formerly of ConocoPhillips) focused on the energy sector. The second half of the meeting featured a panel of experts who discussed the future of Olympic sponsorships. Moderated by Peter Campisi (Weber Shandwick), panelists included Jack Daly (SVP, Communications, McDonalds), Gordon Kane (founder, Victory Sports Marketing; former Director of Marketing and Brand Development for the USOC), and Erin Weinberg (Managing Partner, Taylor).

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10th Anniversary Commemoration

The Council Gives Back

To mark the Councils 10th anniversary, a series of digital workshops was held throughout the country, beginning in December and wrapping up in April, 2009. The program was titled: Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits. The workshop attracted a total of more than 300 non-profit organizations in Boston, Raleigh, Los Angeles, San Francisco, Washington, D.C. and Dallas. Participating Council members included: 360 Public Relations APCO Worldwide Burson-Marsteller Capstrat Communications Cone Eastwick Communications FD French/West/Vaughan Gibbs & Soell IMRE Ketchum LaunchSquad Levenson & Brinker Public Relations MS&L Ogilvy Public Relations PainePR PAN Communications Peppercom Porter Novelli Rasky Baerlein RLF Communications Spectrum Science Communications The Hoffman Group The Powell Group The Rogers Group Vollmer Public Relations Waggener Edstrom Weber Shandwick Widmeyer Communications

10th Anniversary Dinner

The Council Celebrated its 10th Anniversary with a gala dinner celebration under the tent at the Bryant Park Grill in New York City. More than 100 members were on hand to fete past Chairs, Board members and founding President, Jack Bergen. Also featured was industry journalist, Paul Holmes.
Above: Lou Hoffman, Otis Wragg and Tom Coyne At Left: Rich Jernstedt and Cathy Lugbauer
Council Chairs: Ray Kotcher, Harris Diamond, Cathy Lugbauer, Helen Ostrowski, Rich Jernstedt, David Drobis, Marcia Silverman, Lou Capozzi and President Kathy Cripps (John Graham unable to attend.)
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Professional Development Programs

The Harvard Program

In his fifth year working with the Council, Dr. Ashish Nanda of the Harvard Law School brought his highly specialized expertise to the subject of Developing and Building High Performance Teams in Public Relations. For the first time, the program was held in Chicago.

PR Leadership Forum

The Council of Public Relations Firms joined forces with the Institute for Public Relations and the Arthur W. Page Society once again for the bi-annual PR Leadership Forum. Held in Atlanta and San Francisco, a select group of high-performing, high-potential communication professionals had the opportunity to learn from, and network with, leaders from the public relations industry.

Webinars / Teleseminars

A Briefing: The Economy and Implications for PR: presenters included: David Wyss, Chief Economist, Standard & Poors; Alan Gottesman, Managing Director, West End Communications; and Bruce Bishop, CFO, Next Fifteen Adapting to a Downturn presented by Ford Harding, President, Harding & Company and marketing consultant Suzanne Lowe, author of Marketplace Masters. Avoiding the Placement Crash presented by social media expert James Clark, cofounder of Room 214, Inc. Three-part Talent Management and Compensation Series with Deloitte Consulting Talent Management & Workforce Planning Mass Career Customization Rewards Transformation
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Talent Programs

Internfest 2008
More than 160 interns received career advice from agency veterans, HR managers and former interns over two days at the 2008 Internfest in New York City. Digital and social media and its impact on the public relations industry was a main topic of conversation during the program. Keynote speakers Ray Kotcher (Ketchum) and Nancy Seliger (Fleishman-Hillard) shared career advice as well as observations of the industrys future.
Job Fair and Career Day at Howard University
Eighteen member firms participated in the fourth annual Council-sponsored job fair at Howard University. Students from several of the U.S.s historically black colleges received advice on how to land a job at a public relations firm and what to expect when working at a public relations agency.

Publications

This online publication was launched in March 2008 and after one full year of publishing has reached a circulation of more than 6,000 readers (and climbing). Thanks to the contributions of more than 80 Council member firms, The Firm Voice provided the PR community with valuable agency knowledge and insights on a wide variety of industry issues. The most-read section of The Firm Voice is Best Practices, which covers everything relevant to running and/or working at a public relations firm. The Firm Voice also devotes a section for Council opinion, news and activities in PR Matters.
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Internet and Digital Developments

Prfirms.org

The redesign of the Council web site was the most significant update in its 10-year history. New features included an enhanced Find-A-Firm, RSS feed, e-commerce, and a listing of member blogs.

The Council Online

The Firm Voice: www.firmvoice.com PR QuickStart: www.prquickstart.com Career Center: prfirms.org/career

PR QuickStart

PR QuickStart was re-launched in 2008 in order to provide practitioners new to the industry, or those considering a career change into PR, with a more comprehensive understanding of the industry. The new program is divided into three courses: What is Public Relations, The Agency Life, and Media Relations.

Firm Thinking: prfirms.org Twitter: http://twitter.com/CouncilPRFirms YouTube: http://www.youtube.com/CouncilPR Slideshare: http://www.slideshare.net/CouncilPRfirms LinkedIn: Search Council of Public Relations Firms Flickr: Search Council of Public Relations Firms

Bloggersandpr.com

Following a co-sponsored survey with APCO Worldwide that examined the relationship between bloggers and PR practitioners, the www.bloggersandpr.com site was launched in March as a place where both groups can learn best practices and share opinions.

Council Surveys

Benefits and Compensation Study
The Council of Public Relations Firms collaborated with Deloitte Consulting to create the biannual Benefits and Compensation Study. The report compiled data in regards to compensations, billing rates, and benefits across a wide range of titles, firm sizes and geographies. Overall 71 firms participated in the survey. The Council also conducted the Annual Business Benchmark Survey and several quick surveys
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FINANCIAL HIGHLIGHTS

Council of Public Relations Firms, Inc.
STATEMENT OF FINANCIAL POSITION
December 31, 2008 Cash Accounts Receivables Property & Equipment Net Other Assets Liabilities Net Assets $822,842 6,282 2,454 14,768 (185,954) $660,392 December 31, 2007 $845,27 1,474 14,768 (210,166) $651,348
STATEMENT OF REVENUE AND EXPENSES
For the Year Ended December 31, 2008 December 31, 2007 REVENUES Dues Other Revenue $ 924,972 208,866 $ 1,133,838 FUNCTIONAL EXPENSES Business Advocacy Talent Advocacy Agency Management Industry Relations Management & General Total Expenses Increase in Net Assets $ $ 171,589 134,679 574,168 160,868 83,493 1,124,797 9,041 $ $ 176,205 126,834 431,692 156,966 101,737 993,434 58,850 $ 858,983 193,301 $1,052,284
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2008/2009 Board of Directors

EXECUTIVE COMMITTEE

CHAIRMAN

Ray Kotcher

Chief Executive Officer, Ketchum

CHAIR ELECT

Margery Kraus
President & CEO, APCO Worldwide

SECRETARY

Cos Mallozzi
President & CEO, Gibbs & Soell Public Relations

TREASURER

Andy Cooper
Principal, CooperKatz & Company, Inc.

TIER 2 LIAISON

John Seng
Founder and President, SPECTRUM Science Communications

TIER 3 LIAISON

Otis Wragg
Principal, Wragg & Casas Public Relations Inc.

PRESIDENT

Kathy Cripps

BOARD MEMBERS

Tom Coyne
President & CEO, Coyne Public Relations

Kathy Obert

Chairman & CEO, Edward Howard

Ken Eudy

CEO, Capstrat

Mark Penn

Worldwide President & CEO, Burson-Marsteller

David Fuscus

CEO, Xenophon Strategies

Andy Polansky

President,Weber Shandwick Worldwide

Mark Hass

Global CEO, Manning Selvage & Lee

Becky Powell-Schwartz

President,The Powell Group

Lou Hoffman

President & CEO, The Hoffman Agency
Founder & President, SPECTRUM Science Communications

CEO, Ketchum

Paul Taaffe
Chairman and CEO, Hill & Knowlton, Inc

Jim Terman

President, Jasculca/Terman & Associates

Ken Makovsky

President, Makovsky + Company
Principal, Wragg & Casas Public Relations, Inc.
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Council of Public Relations Firms 2009 Membership
Company 360 Public Relations A Ackermann PR Airfoil Anne Klein & Associates APCO Worldwide B Barkley Behan Communications BlissPR Brodeur Worldwide Burson-Marsteller C Capstrat Carmichael Lynch Spong Chandler Chicco Agency CKPR Cohn & Wolfe Cone CooperKatz & Co. Coyne Public Relations CRT/Tanaka Cubitt Jacobs & Prosek Cushman/Amberg Communications D DAVIES Public Affairs Dix & Eaton Dorland Global Health Communications Duffey Communications E Eastwick Communications Edward Howard & Co. Euro RSCG Worldwide PR F FD Fahlgren Mortine Public Relations Fleishman-Hillard French/West/Vaughan G Gibbs & Soell Public Relations GreenTarget Global Group Gregory FCA Communications H Hanser & Associates Hermanoff & Associates Hill & Knowlton HJMT Communications HLB Communications Hoffman Agency Horn Group Hyde Park Communications I Imre Communications J Jasculca/Terman & Associates The Jeffrey Group JMC Marketing Communications & PR JohnstonWells Public Relations K Kaplow Communications, Inc. Ketchum Kwittken & Company LLC (212) 850-5600 (614) 383-1616 (314) 982-1700 (919) 832.6300 (212) 697-2600 (312) 252-4100 (610) 642-8253 (515) 224-1086 (248) 851-3993 (212) 885-0300 (516) 997-1950 (312) 649-0371 (408) 286-2611 (415) 905-4000 (202) 872-4860 (410) 821-8220 (312) 337-7400 (305) 860-1000 (845) 331-1200 (303) 623-3366 (212) 768-1960 (646) 935-3900 (212) 277-7111 www.fd.com www.fahlgrenmortine.com www.fleishman.com www.fwv-us.com www.gibbs-soell.com www.greentarget.net www.gregoryfca.com www.hanser.com www.hermanoff.net www.hillandknowlton.com www.hjmt.com www.hlbcomm.com www.hoffman.com www.horngroup.com www.hydeparkcomm.com www.imrecommunications.com www.jtpr.com www.thejeffreygroup.com www.mallen.com www.johnstonwells.com www.kaplowpr.com www.ketchum.com www.kwitco.com (865) 584-0550 (866) 247-3645 (856) 988-6560 (202) 778-1000 (816) 842-1500 (518) 792-3856 (212) 840-1661 (617) 587-2800 (212) 614-4000 (919) 828-0806 (612) 375-8555 (212) 229-8400 (312) 616-9600 (212) 798-9700 (617) 227-2111 (212) 455-8030 (973) 316-1665 (804) 675-8100 (203) 378-1152 (312) 263-2500 (202) 320-8256 (216) 241-0405 (215) 625-0111 (404) 266-2600 (650) 480-4040 (216) 781-2400 (212) 367-6800 www.ackermannpr.com www.airfoilpr.com www.akleinpr.com www.apcoworldwide.com www.barkleyus.com www.behancommunications.com www.blisspr.com www.brodeur.com www.bm.com www.capstrat.com www.carmichaellynchspong.com www.ccapr.com www.ckpr.biz www.cohnwolfe.com www.coneinc.com www.cooperkatz.com www.coynepr.com www.crtpr.com www.cjpcom.com www.cushmanamberg.com www.daviespublicaffairs.com www.dix-eaton.com www.dorland.com www.duffey.com www.eastwick.com www.edwardhoward.com www.eurorscgpr.com Telephone (617) 585-5770 Web site www.360publicrelations.com Company L L.C. Williams & Associates LAGRANT COMMUNICATIONS LaunchSquad Levenson & Brinker Public Relations Linhart McClain Finlon Public Relations Lippe Taylor LVM Group M M Booth & Associates Makovsky & Co. Manning Selvage & Lee Marina Maher Communications O Ogilvy Public Relations Worldwide P Padilla Speer Beardsley PainePR PAN Communications Paul Werth Associates Peppercom Pierpont Communications Porter Novelli The Powell Group Publicis Consultants | PR R Rasky Baerlein Strategic Communications (617) 443-9933 rbb Public Relations RF | Binder Partners, Inc. RLF Communications, LLC The Rogers Group Ron Sachs Communications S Schwartz & Co., G.S. Sharp Communications SPECTRUM Science Communications Standing Partnership Stanton Communications SunStar T Taylor Text 100 Public Relations Torme Lauricella Public Relations Trone Public Relations Tunheim Partners, Inc. V Vandiver Group Vollmer Public Relations W Waggener Edstrom Weber Shandwick WeissComm Partners Widmeyer Communications Wragg & Casas Public Relations X Xenophon Strategies (202) 289-4001 www.XenophonStrategies.com (425) 638-7000 (212) 445-8000 (415) 362-5018 (202) 667-0901 (305) 372-1234 www.wagged.com www.webershandwick.com www.wcpglobal.com www.widmeyer.com www.wraggcasas.com (314) 991-4641 (713) 970-2100 www.vandivergroup.com www.vollmerpr.com (212) 714-1280 (415) 836-5990 (415) 956-1791 (336) 812-2011 (952) 851-1600 www.alantaylor.com www.text100.com www.torme.com www.tronepr.com www.tunheim.com (212) 725-4500 (212) 829-0002 (202) 955-6222 (314) 469-3500 (202) 223-4933 (703) 299-8390 www.schwartz.com www.sharpthink.com www.spectrumscience.com www.standingpr.com www.stantoncomm.com www.isunstar.com (305) 448-7450 (212) 994-7501 (336) 553-1800 (310) 552-6922 (850) 222-1996 www.rasky.com www.rbbpr.com www.rfbinder.com rlfcommunications.com www.rogersassoc.com www.ronsachs.com (212) 880-5200 www.ogilvypr.com (212) 481-7000 (212) 508-9600 (212) 468-4200 (212) 485-6800 www.mbooth.com www.makovsky.com www.mslpr.com www.mahercomm.com (312) 565-3900 (323) 469-8680 (415) 625-8555 (214) 880-0200 (303) 620-9044 (212) 598-4000 (212) 751-2800 www.lcwa.com www.lagrantcommunications.com www.launchsquad.com www.levensonbrinker.com www.linhartpr.com www.lippetaylor.com www.lvmgroup.com Telephone Web site

2007 ANNUAL REPORT

Advancing the Business of Public Relations

OUR MISSION

TO ADVANCE THE BUSINESS OF PUBLIC RELATIONS
FIRMS BY BUILDING THE MARKET AND FIRMS VALUE AS STRATEGIC BUSINESS PARTNERS.

A N N U A L R E P O RT

Table of Contents
Letter from the President
Letter from the 2007 Chairman
Letter from the 2008 Chairman

Our Committees

Business Management Events
Professional Development Programs

Talent Programs

Publications: Best Practices/ Thought Leadership

Council Surveys

Financial Highlights

2008 Board of Directors

Roster of Members

From the President

In our ten years, the Council has institutionalized many programs relevant to members, while creating new opportunities to advance the business of public relations firms.
s the Council celebrates its 10th anniversary this year, I am pleased to say we have come a long way as an association. Not coincidentally and equally relevant, during that same time public relations as an industry has also made great strides.
First, the Council. In 2006, a strategic planning committee, formed under the leadership of then-Council Chair Helen Ostrowski, and with guidance from an association consultant, produced a strategic plan that met the approval of the Council's Board of Directors. Today this plan is helping the Board to deliberately and strategically focus the Council's activities and resources. Ever important is the belief that we need to clearly demonstrate value to our member firms regardless of size and geography. Through improved communications and increased interaction with members, we continue to prioritize and evaluate all Council activities to be sure they pass through the filter of the strategic plan. In our 10 years, the Council has institutionalized many programs relevant to members, while creating new opportunities to advance the business of public relations firms. To highlight from the strategic plan: The mission of the Council is to advance the business of public relations firms by building the market and firms' value as strategic business partners. Guiding Principles Focus on best-practices and standards Believe in the value of public relations firms Encourage and promote the highest ethical behavior Encourage innovation Build and continuously redefine the market Help member firms meet the needs of the market Help expand the talent pool Promote and protect the common interest of member firms Second, the industry. Council-funded, as well as independent, research shows impressive growth of the public relations business over the last five years. It is clear the discipline of public relations is garnering greater respect and enthusiasm from organizations for what it can accomplish. You may have heard clients or colleagues say We finally have a seat at the table. While not a favorite expression of mine, it helps to articulate a long-term struggle where progress has been made. In the 20+ years I practiced public relations with stellar firms, there has not been a time like this, with public relations often taking a leadership role in marketing as well as corporate reputation campaigns. The question that now needs your examination and honest reflection is: Are you truly a strategic counselor prepared to accept the challenge that comes with being at the table? My thanks to all members involved in the programs that you will read about in this report. We appreciate their help, especially the Board of Directors and the committees, in making the Council a valuable resource for the advancement of the public relations industry. Regards,

Kathy Cripps President

2007 ANNUAL REPORT 4

From the 2007 Chairman

Dear Council Members:
. this is an important industry organization, one that is wellpositioned to help its members, and the industry at-large, reach even greater heights.
t was a privilege serving as your Chair in 2007. I have never considered myself much of a joiner, but I am certainly glad that I accepted this particular position.
A big reason why this role was so satisfying was getting to know the leaders, and future leaders, of our industry. I saw first-hand that leadership in action many times, including during the strategic planning process early in the year. The planning committee conducted a thorough examination of the Council, then mapped out a long-range plan for our 10 year-old association. It is a sound plan; one that I believe will guide us for many years to come. The process helped put into focus many things, including synthesizing our reason of being into a new mission, which now states: To advance the business of public relations firms by building the market and firms value as strategic business partners. With our members taking the lead, I expect this mission will continue to become a reality to an ever-broadening client base. I have seen great transformation in this industry since I started my career, and I really do not see this process slowing down. One needs only to look at last years programming agenda, a heavy mix of social media to go along with the usual highlevel management offerings, to see the direction we are all moving (and quickly!). My own Council committee, the Issues Monitoring group, will continue to help us navigate through the many converging areas of our business. The Council of Public Relations Firms turns 10 years-old this year, and based on my experience as Chair, a Board member and CEO of a member firm, I expect the next 10 years to be outstanding for the Council and its members. I greatly enjoyed my year as Council Chair. The opportunity to meet and work with so many of you has been extremely rewarding. It also confirmed what I had already believed that this is an important industry organization, one that is well-positioned to help its members, and the industry at-large, reach even greater heights. Sincerely,

Marcia Silverman CEO, Ogilvy Public Relations Firms 2007 Chair, Council of Public Relations Firms

2007 ANNUAL REPORT 5

From the 2008 Chairman
The year ahead will feature compelling new programs which are direct outcomes of our strategic planning process.
t is an honor to serve as your Chairman in this, the 10th year of the Council of Public Relations Firms.
The industry has evolved in many ways since the Council began representing the U.S. public relations firm business; and we all know that change, as always, will continue unabated. We are indeed working in transformative times, and that is one of the many things that energized me about the opportunity to lead the Council in 2008. I strongly believe that our industry will achieve great things in the future, and that the Council is poised to lead the way. By providing industry standards, best practices, robust data, and, most importantly, a voice for the industry, the Council has played an important role in the continued evolution and growth of public relations as a business and as a strategic business tool. That role has been facilitated by the collective efforts of our members, which is also what continues to make this organization so vibrant. The Councils 2008 agenda is both ambitious and strategic. The year ahead will feature compelling new programs which are direct outcomes of our strategic planning process as well as existing valued member programs, such as the Benefits and Compensation Survey and Business Benchmarks Study. One of the initiatives derived from the strategic plan is The Firm Voice, our new weekly e-publication that will provide the Council and its members with a unique and farreaching platform. It also addresses the Councils internal goal of reaching deeper into member firms, and meets our external goal of showcasing best practices and being an industry voice. With your help, and that of the Councils Board of Directors, I will strive to meet the high standards set by the exceptional men and women who preceded me as Council Chair. They set a brilliant course, and you should feel confident that we are moving with purpose toward another exceptional 10 years. I look forward to working with you all in the year ahead.
Ray Kotcher CEO, Ketchum 2008 Chair, Council of Public Relations Firms

2007 ANNUAL REPORT 6

With leadership from its committees, the Council produced a range of quality events and programs to meet member needs and provide learning and networking opportunities to support industry innovation in 2007.
Agency Management Committee
Abby Carr (chair), BlissPR John Armato, Fleishman-Hillard Rob Flaherty, Ketchum Patrick Ford, Burson-Marsteller Ralph Katz, CooperKatz & Company Lauren Letellier, Fleishman-Hillard Nancy Long, Dorland Global Public Relations Cos Mallozzi, Gibbs & Soell Public Relations Gary Stockman, Porter Novelli Donna Vandiver, The Vandiver Group
Issues Monitoring Committee
Marcia Silverman (chair), Ogilvy Public Relations Joe Clayton, Widmeyer Communications Rachel Foltz, Ogilvy Public Relations David Fuscus, Xenophon Strategies Jan Hasrauth, APCO Worldwide Michael Kehs, Porter Novelli Tammy Lindenberg, Xenophon Strategies Rob Mathias, Ogilvy Public Relations
HR Roundtable Client Services Committee
Harlan Teller (chair), FD Kathy Baughman, HLB Communications Lou Capozzi, Publicis Public Relations & Corporate Communications Group Ron Culp, Ketchum Bud Grebey, Waggener Edstrom Worldwide Rich Jernstedt, Fleishman-Hillard Andy Polansky, Weber Shandwick Larry Snoddon, APCO Worldwide Lisa Hyden (chair), Ogilvy Public Relations

CFO Roundtable

Marty Franken (chair), Constituency Management Group

2007 ANNUAL REPORT 7

2007 CRITICAL ISSUES FORUM
The Consumers In Control: Now What?: The fifth annual Critical Issues Forum explored the opportunities and challenges the public relations industry faces in the era of consumer control. Led by moderator, Jeffrey Rayport, a former Harvard Business School professor and chairman of Marketspace, the collective brainstorm of 150 public relations professionals and guests considered the great opportunity the public relations profession has in broadening the role it plays in todays competitive landscape. Speakers from inside and outside of the public relations industry represented different key groups: Media: Andrew Heyward, former president of CBS News and senior strategist at Marketspace A new level of transparency is being demanded by the individual; this has led to more awareness and distrust of spin in the media and from corporations. Corporate communications: Jon Iwata, SVP of corporate communications at IBM, emphasized the importance of companies engaging not just the consumer, but also building communities around stakeholder groups such as alumni and retirees. GOOGLE SUMMIT GUEST PANELISTS

New York session Ted Birkahn (Peppercom) Matthew Creamer (Advertising Age) David Mandell (Me.dium) Jim Nail (Cymfony) Alan Rambam (NGT/Fleishman-Hillard Youth Marketing) Chicago session Ellis Booker (BtoB magazine) Fred Cook (GolinHarris) Mike Fernandez (State Farm) Paul Rand (Zcalo Group) Peter Waldheim (Word of Mouth Marketing Association)
Word of mouth and consumer advocacy: Pete Blackshaw, EVP of Nielsen Online Strategic Services We (marketers) can still shape desirable outcomes, and at this moment the PR community is in a unique position to assume leadership. Public relations firms: Mark Penn, CEO of Burson-Marsteller Defining the new role of public relations is not enough; go out and tell clients what PR 2.0 is and what it means. Ultimately, the clients have to accept PRs new role in order for a true industry transformation to take place

GOOGLE SUMMIT

The Council partnered with Google to co-produce two Beyond Public Relations 2.0 Summits (New York and Chicago) where guest speakers and Google content experts discussed how communications is being transformed in the era of sight, sound and motion. Guest panelists are listed at the left.

2007 ANNUAL REPORT 8

CLIENT ADVISORY SESSIONS
SPRING. The first session of the Client Advisory Committees spring meeting featured a riveting conversation about the communication strategies being employed in the 2008 presidential campaigns particularly the impact online communications are having on voters and the media. The panelists included: Mark Penn (Burson-Marsteller), Joe Trippi (Trippi & Associates) and Nicolle Wallace (Weber Shandwick), and was moderated by former Council Chair, Lou Capozzi (Publicis Public Relations & Corporate Communications Group). The meeting was recorded and podcast; it continues to be one of the most popular public relations podcasts on iTunes. FALL. The committees fall meeting centered on building sustainable communities inside and outside the organization. Ron Culp (Ketchum), Harvey Greisman (MasterCard), and Tom Nicholson (Arthur W. Page Society) highlighted findings from research conducted on C-suite executives view of communications executives. Jon Iwata detailed how IBMs intranet has empowered employees to engage with management and peers. A panel discussion led by Kym White (Baxter BREAKFAST ROUNDTABLES: Cities and Hosts

Atlanta Ogilvy Public Relations Austin Porter Novelli Boston Brodeur Chicago CKPR Dallas GolinHarris Denver MGA Communications Los Angeles GolinHarris Miami Wraggs & Casas Public Relations Minneapolis Padilla Speer Beardsley New York Burson-Marsteller San Francisco Fleishman-Hillard Seattle Waggener Edstrom Worldwide Washington, D.C. APCO Worldwide
Healthcare), Janet Bartucci (Este Lauder), and Keith Kaplan (The Leukemia & Lymphoma Society) discussed organizations fostering sustainability by developing corporate social responsibility reports and strategies
ISSUES MONITORING REPORTS
Conceived by the Washington D.C.-based Issues Monitoring Committee and first published in 2006, the Issues Monitoring Reports help members stay informed on developing issues that impact their firms and clients. This years reports covered topics such as healthcare reform, government regulation, and the FTC and word-of-mouth marketing.

BREAKFAST ROUNDTABLES

The Council visited 13 cities in its fourth year of the Breakfast Roundtable series. Two topics in particular resonated with members across geographical lines: the evolving public relations strategies taking place in the digital space, and hiring and retaining talent. In addition to the roundtable discussion with agency leaders, separate social media-focused roundtables were held with practice leaders in Boston, Chicago and San Francisco.

2007 ANNUAL REPORT 9

HARVARD PROGRAM: BUILDING AND SUSTAINING SUPERIOR CLIENT RELATIONS
Dr. Ashish Nanda from the Harvard Business School again inspired attendees at the fourth annual Harvard Program. This years program focused on the client-professional services relationship and its effect on service-focused businesses like public relations.

PR LEADERSHIP FORUM

The PR Leadership Forum, co-hosted by the Council of Public Relations Firm, the Arthur W. Page Society and the Institute for Public Relations: A select group of high-performing, midcareer public relations professionals learned from and networked with leaders in the field. Several luminaries from both the agency and client side met with attendees during this threeday seminar held in Atlanta.

WEBINARS/TELESEMINARS

The Council presented several programs throughout the year designed to educate and inform staff at all levels. These programs showed members the various tools they can use in their day-to-day business function. Everything you wanted to know about RSS but were afraid to ask (with NewsGator) touched on the many practical applications of RSS feeds. New Business Development: Agony and Ecstasy. Search consultants Jerry Swerling and Dan Orsborn joined members to discuss the opportunities and challenges faced by firms in the new business arena. The Holy Grail: Making the Connection between Public Relations and Business Outcomes Research and measurement experts Mark Weiner, Jonathan Low (Predictiv) and Paul Argenti (Tuck School of Business at Dartmouth) demonstrated how companies are using advanced statistical models to deliver quantifiable outcomes for clients. Putting the Public back into Public Relations (with Business Wire) provided practical tips on how to use tools from the social media toolbox and how to optimize search techniques.

2007 ANNUAL REPORT 10

INTERNFEST 2007
Held in New York and Chicago. Proving to be a great success once again, the 2007 Internfest attracted close to 200 interns the Councils largest gathering of interns to date. Attendees received advice on the role of digital in public relations and tips on becoming a successful PR professional. Speakers included Steve Cody (Peppercom), Lou Capozzi (Publicis PR & Corporate Communications Group), Bud Grebey (Waggener Edstrom Worldwide), Helen Ostrowski (Porter Novelli), Rachel Honig (G.S. Schwartz & Co.), Fred Cook (GolinHarris), Sallie Gaines (Hill & Knowlton), Bill Zucker (Burson-Marsteller) and Julia Hood (PRWeek).
CAREER DEVELOPMENT WORKSHOP
Career Development Workshop co-sponsored with Deloitte Consulting and LAGRANT FOUNDATION: Ethnically diverse students with an interest in pursuing a career in public relations heard from the legendary Harold Burson, who discussed the transformation of the public relations industry over the past 50 years. The session also provided an overview of several specialty practice areas typically found within a public relations firm and tips on getting the all-important first job.

JOB FAIR AND CAREER DAY AT HOWARD UNIVERSITY
Fifteen member firms participated in the third annual Council-sponsored Howard University Job Fair, where firm representatives interviewed more than 200 students. At Howard Universitys Career Day, the Council-led panel discussion with Micheline Amy (Weber Shandwick), Michael Lilly (Porter Novelli), Carmen Muhammad (Ketchum) and Torod Neptune (Waggener Edstrom Worldwide) addressed students from several of the U.S.s historically black colleges on how to land a public relations job and what to expect when working at a public relations agency.

2007 ANNUAL REPORT 11

Publications:
Best Practices/Thought Leadership
Agency compensation, the impact of social media and the new business process were the major themes in the Councils 2007 publications. All of the following are available on the Council web site. Public Relations Agency Compensation: Enhancing Value through Best Practices This paper is part of a sustained effort by the Council to provide greater insight for our members into the financial dynamics driving clients today, as well as continue building the understanding between public relations firms, clients and their procurement departments. The document was written by Francisco Escobar, a former marketing services and procurement manager for Texas Instruments. Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media A widely-read industry paper, Relating to the Public explored how social media have introduced and encouraged change in internal public relations departments and public relations firms, with a special focus on member firms. The paper was co-authored by Paul Rand (Zcalo Group) and Giovanni Rodriguez (The Conversation Group). Fit to Win An evaluation tool developed for public relations firms to use as they determine whether or not to pursue a piece of new business. This evaluation-scorecard was developed in response to the many questions and concerns the Council heard about the new business process and RFPs. Respondents are asked 25 questions, from Is this a good fit, financially/ culturally/strategically to How competitive are we? to What is really motivating us to pursue this business? After answering a total of 20 questions, a 0-4 rating system provides firms with a range of opinions, from Great fit Go for it, to Bad Fit Run Away. Jerry Swerling contributed to papers development.

2007 ANNUAL REPORT 12

BUSINESS PRACTICES BENCHMARKING STUDY
Conducted by accounting firm Perelson Weiner LLP, this years survey compared data submitted by 72 member firms and addressed issues such as profitability, productivity, costs and client characteristics. Perelson Weiner presented the data to members in May.
INTERNATIONAL COMPENSATION SURVEY
Prepared by Deloitte Consulting, the International Compensation Survey benchmarked base salaries and incentives against a wide range of criteria including job title and responsibility, geographic location, and specialty. Data was gathered for 20 benchmark jobs, from 13 international cities and five domestic cities, representing over 3,400 employees.
SOCIAL MEDIA/WEB 2.0 SURVEY
The Council conducted a survey on social media/Web 2.0 to determine the level of activity in this area, both internally, as well as for clients. The survey found that 84% of participating firms are actively communicating with bloggers on behalf of clients, a significant increase over the previous year. Some of the data was used in the Councils white paper: Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media. Data from that survey was also used in a best practices Web site developed by the Council and APCO Worldwide, which examined the relationship between bloggers and public relations professionals. The site launched in spring 2008.

QUARTERLY QUICK SURVEYS

Member firms participated in quarterly quick surveys throughout the year that provided the Council with snapshots of aggregate firm performances, as well as keeping the pulse on industry trends. Topics ranged from financial benchmarks to hiring trends and training needs.
Results from Q4 Quick Survey Where do you anticipate the most growth for 2008?
Consumer marketing. 30% Online media. 12% B2B. 12% Public affairs. 10% Corporate Communications. 10% Corporate social responsibility/sustainability. 10% Issues management. 9%

2007 ANNUAL REPORT 13

Council of Public Relations Firms, Inc.
STATEMENT OF FINANCIAL POSITION
December 31, 2007 Cash Accounts Receivables Property & Equipment Net Other Assets Liabilities Net Assets $845,272 1,474 14,768 (210,166) $651,348 December 31, 2006 $623,1,737 14,768 (48,778) $592,501
STATEMENT OF REVENUE AND EXPENSES
For the Year Ended December 31, 2007 December 31, 2006 REVENUES Dues Other Revenue $ 858,983 193,301 $ 1,052,284 FUNCTIONAL EXPENSES Business Advocacy Talent Advocacy Agency Management Industry Relations Management & General Total Expenses Increase in Net Assets $ $ 180,662 129,907 436,737 162,027 84,104 993,437 58,847 $ $ 197,311 89,504 460,707 109,952 105,360 962,834 52,920 $ 849,766 165,988 $1,015,754

2007 ANNUAL REPORT 14

EXECUTIVE COMMITTEE

CHAIRMAN

Ray Kotcher
Chief Executive Officer, Ketchum

SECRETARY

Joel Curran
SVP Managing Director, CKPR ,

TREASURER

Andy Cooper
Principal, CooperKatz & Company, Inc.

TIER 2 LIAISON

Cos Mallozzi
President and CEO, Gibbs & Soell Public Relations

TIER 3 LIAISON

John Seng
Founder and President, SPECTRUM Science Communications
IMMEDIATE PAST CHAIRMAN PRESIDENT

Marcia Silverman

Chief Executive Officer, Ogilvy Public Relations Worldwide
Kathy Cripps BOARD MEMBERS
President & CEO, Gibbs & Soell Public Relations

Kathy Obert

Chairman and CEO, Edward Howard

Rick French

President & CEO, French/West/Vaughan

Helen Ostrowski

Global CEO, Porter Novelli

Mark Hass

Global CEO, Manning Selvage & Lee

Mark Penn

Worldwide President & CEO, Burson-Marsteller

Lou Hoffman

President & CEO, The Hoffman Agency
Founder & President, SPECTRUM Science Communications

Aedhmar Hynes

CEO, Text 100 Public Relations
CEO, Ogilvy Public Relations Worldwide

Jim Terman

President, Jasculca/Terman & Associates

Margery Kraus

President & CEO, APCO Worldwide

Otis Wragg

Principal, Wragg & Casas Public Relations, Inc.

Marina Maher

President & CEO, Marina Maher Communications, Inc.

2007 ANNUAL REPORT 15

Council of Public Relations Firms 2008 Membership
Company 360 Public Relations A Ackermann PR Airfoil Anne Klein & Associates APCO Worldwide B Barkley Behan Communications BlissPR Brodeur Worldwide Burson-Marsteller C Caponigro Public Relations Capstrat Catevo Group Carmichael Lynch Spong Chandler Chicco Agency CKPR Cohn & Wolfe Cone CooperKatz & Co. Coyne Public Relations CRC Public Relations CRT/Tanaka Cubitt Jacobs & Prosek Cushman/Amberg Communications D Dan Klores Communications DAVIES Public Affairs Dix & Eaton Dorland Global Health Communications Duffey Communications E Eastwick Communications Edward Howard & Co. Euro RSCG Worldwide PR F FD Fleishman-Hillard French/West/Vaughan G Gibbs & Soell Public Relations Gregory FCA Communications H Hanser & Associates Hermanoff & Associates Hill & Knowlton HJMT Communications HLB Communications Hoffman Agency Horn Group I Imre Communications J Jasculca/Terman & Associates The Jeffrey Group JMC Marketing Communications & PR JohnstonWells Public Relations K Kaplow Communications, Inc. Ketchum Telephone (617) 585-5770 (865) 584-0550 (866) 247-3645 (856) 988-6560 (202) 778-1000 (816) 842-1500 (518) 792-3856 (212) 840-1661 (617) 587-2800 (212) 614-4000 (248) 355-3200 (919) 828-0806 (919) 877-0877 (612) 375-8555 (212) 229-8400 (312) 616-9600 (212) 798-9700 (617) 227-2111 (212) 455-8030 (973) 316-1665 (703) 683-5004 (804) 675-8100 (203) 378-1152 (312) 263-2500 (212) 685-4300 (202) 320-8256 (216) 241-0405 (215) 625-0111 (404) 266-2600 (650) 480-4040 (216) 781-2400 (212) 367-6800 (212) 850-5600 (314) 982-1700 (919) 832.6300 (212) 697-2600 (610) 642-8253 (515) 224-1086 (248) 851-3993 (212) 885-0300 (516) 997-1950 (312) 649-0371 (408) 286-2611 (415) 905-4000 (410) 821-8220 (312) 337-7400 (305) 860-1000 (845) 331-1200 (303) 623-3366 (212) 768-1960 (646) 935-3900 Web site www.360publicrelations.com www.ackermannpr.com www.airfoilpr.com www.akleinpr.com www.apcoworldwide.com www.barkleyus.com www.behancommunications.com www.blisspr.com www.brodeur.com www.bm.com www.caponigro.com www.capstrat.com www.catevo.com www.carmichaellynchspong.com www.ccapr.com www.ckpr.biz www.cohnwolfe.com www.coneinc.com www.cooperkatz.com www.coynepr.com www.crcpublicrelations.com www.crtpr.com www.cjpcom.com www.cushmanamberg.com www.dkcnews.com www.daviespublicaffairs.com www.dix-eaton.com www.dorland.com www.duffey.com www.eastwick.com www.edwardhoward.com www.eurorscgpr.com www.fd.com www.fleishman.com www.fwv-us.com www.gibbs-soell.com www.gregoryfca.com www.hanser.com www.hermanoff.net www.hillandknowlton.com www.hjmt.com www.hlbcomm.com www.hoffman.com www.horngroup.com www.imrecommunications.com www.jtpr.com www.thejeffreygroup.com www.mallen.com www.johnstonwells.com www.kaplowpr.com www.ketchum.com Company L L.C. Williams & Associates LAGRANT COMMUNICATIONS LaunchSquad Levenson & Brinker Public Relations Linhart McClain Finlon Public Relations Lippe Taylor LVM Group M M Booth & Associates Makovsky & Co. Manning Selvage & Lee Marina Maher Communications MGA Communications Morgan&Myers O Ogilvy Public Relations Worldwide P Padilla Speer Beardsley PainePR PAN Communications Paul Werth Associates Peppercom Pierpont Communications Porter Novelli Powell Group Publicis Consultants | PR R Rasky Baerlein Strategic Communications rbb Public Relations The Rogers Group Ron Sachs Communications S Schenkein Schwartz & Co., G.S. Sharp Communications SPECTRUM Science Communications Standing Partnership Stanton Communications SunStar T Taylor Text 100 International Thorp & Company Torme Lauricella Public Relations Trone Public Relations Trylon SMR Tunheim Partners, Inc. V Vandiver Group Vollmer Public Relations Vox Medica Public Relations W Waggener Edstrom Weber Shandwick Weiser Group WeissComm Partners Widmeyer Communications Wragg & Casas Public Relations X Xenophon Strategies (202) 289-4001 www.XenophonStrategies.com (425) 638-7000 (212) 445-8000 (212) 468-3395 (415) 362-5018 (202) 667-0901 (305) 372-1234 www.wagged.com www.webershandwick.com www.weisergroup.com www.wcpglobal.com www.widmeyer.com www.wraggcasas.com (314) 991-4641 (713) 970-2100 (215) 238-8500 www.vandivergroup.com www.vollmerpr.com www.voxmedica.com (212) 714-1280 (415) 836-5990 (305) 446-2700 (415) 956-1791 (336) 812-2011 (212) 725-2295 (952) 851-1600 www.alantaylor.com www.text100.com www.thorpco.com www.torme.com www.tronepr.com www.trylonsmr.com www.tunheim.com (303) 292-6655 (212) 725-4500 (212) 829-0002 (202) 955-6222 (314) 469-3500 (202) 223-4933 (703) 299-8390 www.schenkein.com www.schwartz.com www.sharpthink.com www.spectrumscience.com www.standingpr.com www.stantoncomm.com www.isunstar.com (617) 443-9933 (305) 448-7450 (310) 552-6922 (850) 222-1996 www.rasky.com www.rbbpr.com www.rogersassoc.com www.ronsachs.com (612) 455-1700 (949) 809-6700 (978) 474-1900 (614) 224-8114 (212) 931-6100 (713) 627-2223 (212) 601-8000 (214) 522-6005 (212) 527-8800 www.psbpr.com www.painepr.com www.pancommunications.com www.paulwerth.com www.peppercom.com www.piercom.com www.porternovelli.com www.powellgroup.net www.publicisconsultants-pr.com (212) 880-5200 www.ogilvypr.com (212) 481-7000 (212) 508-9600 (212) 468-4200 (212) 485-6800 (303) 298-1818 (920) 674-4026 www.mbooth.com www.makovsky.com www.mslpr.com www.mahercomm.com www.mgaperforms.com www.morganmyers.com (312) 565-3900 (323) 469-8680 (415) 625-8555 (214) 880-0200 (303) 620-9044 (212) 598-4000 (212) 751-2800 www.lcwa.com www.lagrantcommunications.com www.launchsquad.com www.levensonbrinker.com www.linhartpr.com www.lippetaylor.com www.lvmgroup.com Telephone Web site