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Deutsche Telekom ' Innovate, Transform, and Fix
Published on January 2011

Report Summary

Introduction
In 2010 Deutsche Telekom set itself a new strategic direction to keep up with changes in customer preferences for telecoms services. This brief outlines DT's new strategy, "Innovate, Transform, and Fix", and assesses the telco's performance during the first nine months of 2010.

Features and benefits

* Reviews DT's new strategy, "Innovate, Transform, and Fix" in detail.* Assesses DT's performance over the first nine months of 2010.

Highlights

DT's strategy for the next five years, "Innovate, Transform and Fix", attempts to put the company at the center of the connected home and the connected business. We feel that DT must push on and operationalize its new strategy as soon as possible to be able to leverage its status where it holds a dominant, integrated position.
Your key questions answered
* What are the competitive pressures that DT is facing in its various markets, and how is it responding'* How has DT performed over the first nine months of 2010'

Table of Content

SUMMARY In a nutshell Ovum view

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SWOT ANALYSIS Strengths Weaknesses Opportunities Threats STRUCTURE Overview STRATEGY "Focus, Fix and Grow" completed "Fix ' Transform ' Innovate" launched Seven core beliefs underpin DT's five-year strategy Delivering through five strategic initiatives Two-tier execution plan with five growth areas to capitalize upon STRATEGY EXECUTION [Missing title] 'Fix' ' T-Mobile UK and Orange UK merger 'Transform' ' integration of mobile and fixed business 'Transform' ' Save for Service 'Transform' ' workforce management 'Innovate' ' mobile data the next growth frontier 'Innovate' ' intelligent network solutions PERFORMANCE ANALYSIS Strategic approach at group level Germany United States Europe Systems Solutions FINANCIAL ANALYSIS Overview Segment analysis APPENDIX Methodology Author Ovum Consulting Disclaimer

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