FUJIFILM ANNOUNCES 18X ULTRA-ZOOM CAMERA FOR ASPIRING PHOTO ENTHUSIASTS FinePix S8100fd Offers Advanced Features at an Affordable Price
Mississauga, ON, January 24, 2008 FUJIFILM Canada Inc. today announced the launch of the long zoom, SLR-styled FinePix S8100fd digital camera. Perfect for photographers seeking a step-up digital camera, FUJIFILMs FinePix S8100fd combines user-friendliness with long-zoom flexibility and high speed shooting modes that are rare at the consumer level and perfect for great action shots. It also comes with a two-year Canadian Manufacturers Warranty.
This is a work-horse camera for photographers who want the convenience of a DSLR-style model, a powerful zoom, high-speed continuous shooting and the ease of use that is often reserved for more compact models, said Greg Poole, VP, Imaging Division, FUJIFILM Canada Inc. The bonus that comes with the S8100fd is the set of features made possible by FUJIFILMs advances in Face Detection and Dual Image Stabilization Technology.
Continuing on the success of the wide-angle, long zoom FinePix S8000fd, the 10-MegaPixel FinePix S8100fd integrates a Fujinon 18x Wide Angle Optical Zoom fixed lens, which offers a 27mm-486mm equivalent and allows the user to achieve greater shooting range than ever before. The sealed, fixed-lens system prevents dust contamination and eliminates the need to carry additional zoom or wide angle lenses, making it an easy-to-use, affordable alternative to the complex D-SLR system.
Features Born From Face Detection FUJIFILMs innovative Face Detection Technology, recognized with a 2007 Best of Whats New Award from Popular Science Magazine, has enabled a number of advanced features that any consumer photographer will enjoy. Face Detection operates by identifying and prioritizing up to 10 faces in a framed scene and then adjusting the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After the shot is captured the new automatic Red Eye Removal feature instantly checks each detected face for red eye and if its found, corrects it in the camera automatically, saving the time-
consuming process of fixing it in your PC after the image is downloaded. A new Instant Zoom function captures moving subjects at high zoom settings. After zooming on a subject, a single button gives an additional 1.4x or 2x digital zoom at the center focus region of the frame. Zoom Bracketing performs a similar action using FUJIFILMs Face Detection Technology to lock its zoom action on a subjects face automatically as it enters the shot.
Like the FinePix S8000fd, the FinePix S8100fd features FUJIFILMs Dual Image Stabilization, a marriage of CCD shift Image Stabilization, with FUJIFILMs Picture Stabilization Technology, which uses fast shutter speeds and ISO levels of up to ISO 6400 (at 5 MegaPixels) for total antiblur protection. As a result, an increase in clarity and sharpness is achieved, even in low light conditions. A Continuous Shooting Mode makes it easy to shoot moving subjects like pets and kids. This new feature allows high-speed shooting of up to 33 frames at 13.5 frames per second (at 3 megapixels; 6.8 frames per second at 5 megapixels). And with high speed playback at 10 frames per second you can be sure youve captured all of the action.
Other helpful features found on the FinePix S8100fd for top-quality picture-taking include: Intelligent-Flash: Intelligent Flash detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix S8100fd to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a washed-out effect. And with an automatic popup flash, its always ready when you need it. Full Manual Photographic Control: Photo enthusiasts and advanced photographers have total control with manual adjustment options for various camera settings including resolution, ISO, aperture, shutter speed, and more. Scene modes: A wide range of 13 pre-programmed scene modes provides top-quality photos in a variety of shooting conditions. Super Macro Mode: Full-frame close-ups are easy with this new feature that lets the photographer get as close as 1cm (0.4 inch) Dual Shot Mode: In this mode, the FinePix S8100fd quickly shoots and saves two images in succession one with and one without flash. This convenient function lets the user decide whether the FinePix S8100fd produced the most pleasing photo with flash, or without. Movie Mode: VGA quality 30 frames per second with sound.

High Resolution LCD: The 2.5 Wide View LCD screen offers 230,000 pixels of high resolution Electronic Viewfinder (EVF): The S8100fd also offers a high resolution electronic viewfinder to help steady your hand so you can capture the best shot with an astonishing 60 fps refresh rate for smooth viewing.
xD / SD / SD-HC Compatible slot: A single media slot accepts not only FUJIFILMs traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity (SD-HC) cards too.
Operates on 4xAA Batteries: The ultimate in convenience and accessibility, using AA batteries means more batteries are just moments away.
The FinePix S8100fd will debut in April 2008 at a MSRP of CDN$399.99 and comes with a 2 Year Canadian Manufacturers Warranty.
About FUJIFILM Canada Inc. FUJIFILM Canada Inc. is a wholly-owned subsidiary of FUJIFILM Corporation of Tokyo, one of the worlds leading imaging and information product developers and manufacturers. FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. A leader in the development of technologies that provide the backbone for state-of-the-art imaging, graphic arts, photofinishing and recording media products, FUJIFILM Canada stands proud as a proven solutions provider. For more information, please visit www.fujifilm.ca.
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For additional information or to request product images, please contact: Elizabeth Mitches / Tanya Elliott-Briden APEX Public Relations (416) 924-4442 ext. 235 / ext. 238 emitches@apexpr.com / telliott-briden@apexpr.com