2011MI6GAMEMARKETINGAWARDS FINALISTLIST
OUTSTANDINGTVORTHEATRICALAD
HALO:REACH"DELIVERHOPE":60 MICROSOFTXBOX
SPLINTERCELLCONVICTIONTV60 THEANTFARM ASSASSINSCREEDBROTHERHOODSINGLEPLAYERLAUNCHTV90 THEANTFARM THERE'SASOLDIERINALLOFUS TBWA\CHIAT\DAY CODBLACKOPSLAUNCHTV60 THEANTFARM
EASPORTSMADDENTOTHEPEOPLE EASPORTS

FUNNIESTVIDEOASSET

NBA2K11JORDANMOMENTSLONGFORM 2KSPORTS ASSASSIN'SCREEDBROTHERHOOD:GAMESSTOPTV:HARLEQUINDOODLEDANDY UBISOFT/GAMESTOP/THEMARKETINGARM/THERICHARDSGROUP
PARTICIPANT0124CELESTINE DRAFTFCBSANFRANCISCO&WEIDEN&KENNEDYMEDIA TMZ/VGAVIRALCLIP SPIKE
HALO:REACHTHEULTIMATEHALOSMACKDOWN MICROSOFTXBOX
CALLOFDUTY:BLACKOPSBESTCHARACTERVGASHORTWINNERACCEPTANCE SPIKETV/TREYARCH

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OUTSTANDINGPROMOTIONALTRAILER
DCUNIVERSEONLINECINEMATIC SONYONLINEENTERTAINMENT
LITTLEBIGPLANET2ACTIONSTRAILER GNET
ASSASSIN'SCREEDBROTHERHOODE3CGTRAILER UBISOFT
HALO:REACH"DELIVERHOPE" MICROSOFTXBOX
HALO:REACH"BIRTHOFASPARTAN" MICROSOFTXBOX
CRYSIS2THEWALL MAVERICKMEDIA

BESTGAMEFOOTAGETRAILER

MASSEFFECT2LAUNCHTRAILER BIOWARE/EA ASSASSIN'SCREEDBROTHERHOODENTERROMESINGPLAYERGAMEPLAYTRAILER UBISOFT
INFAMOUS2RISINGSUNTRAILER GNET CRYSIS2THEWALL MAVERICKMEDIA
ASSASSINSCREEDBROTHERHOODMULTIPLAYERLAUNCH THEANTFARM

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BESTLONGFORMATPROMOTIONALCONTENT
CRACKDOWN2ANIMATEDSERIES MICROSOFTXBOX STARWARS:THEFORCEUNLEASHEDIIE32010TRAILER LUCASARTS,BLUR GTTVPRESENTSGODOFWAR:LASTTITANSTANDINGLAUNCHSPECIAL SPIKE
STARWARS:THEOLDREPUBLIC"HOPE"E32010TRAILER LUCASARTS,BLUR,BIOWARE DEADSPACE2:STORYRECAPVIDEO GNET
ALANWAKE"BRIGHTFALLS"VIDEOSERIES MICROSOFTXBOX
OUTSTANDINGOVERALLMARKETINGCAMPAIGNOFTHEYEAR
YOURMOMHATESDEADSPACE2 DRAFTFCBSANFRANCISCO&WEIDEN&KENNEDYMEDIA
ASSASSIN'SCREEDBROTHERHOODINTEGRATEDMARKETINGCAMPAIGN UBISOFT
KINECTLAUNCHCAMPAIGN MICROSOFTXBOX

HALO:REACH MICROSOFTXBOX

CALLOFDUTY:BLACKOPS THEANTFARM,CHIAT\DAY
STARWARS:THEFORCEUNLEASHEDIIADCAMPAIGN LUCASARTS,GOODNESSMANUFACTURING,BLUR,AKQA

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THINKINGOUTSIDEOFTHEBOXAWARDMARKETING
KINECT.ME MICROSOFTXBOX ALANWAKEMOBILEFLASHLIGHT AKQA
EASPORTSMADDENNFL11&DORITOS:CHANGETHEGAME EASPORTS
EASPORTSMADDENNFL11RIVALRYTOURFORNFLNETWORKTHURSDAYNIGHTFOOTBALL EASPORTSMADDENNFL,NFLNETWORK,BUFFALOWILDWINGS,SONYPLAYSTATION,PACKAGED SPORTSANDENTERTAINMENT,INC.
EASPORTSBOOTFLOWS TROIKADESIGNGROUP

MLB2K10 2KSPORTS

STANDOUTPRINTADVERTISEMENT
STARWARS:THEOLDREPUBLICPRINTDIORAMA ATTIK
TRONEVOLUTION DISNEYINTERACTIVESTUDIOSANDPETROLADVERTISING

VINDICTUSPRINT JVST,INC.

BATMAN:ARKHAMCITY TRAILERPARKVIDEOGAMES/WBGAMES
DISNEYEPICMICKEYDOUBLESPREADACCOLADEAD THEANTFARM

EASPORTSNBAJAM EASPORTS

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STANDOUTPRINTCAMPAIGN

SPLATTERHOUSE(SH) NAMCOBANDAIGAMESANDPETROLADVERTISING
KINECTLAUNCHPRINTADCAMPAIGN MICROSOFTXBOX
DISNEYEPICMICKEYPRINTCAMPAIGN THEANTFARM
GEARSOFWAR3CHARACTERPORTRAITS MICROSOFTXBOX
KINECTSPORTSFORXBOXKINECTNEWCONSOLELAUNCH DEADLINEADVERTISING
STANDOUTOUTDOORADVERTISING
REDFACTIONARMAGEDDON THQANDPETROLADVERTISING
EASPORTSMADDENNFL11&DORITOS:TIMESSQUAREBILLBOARDREVEAL EASPORTS
CALLOFDUTY:BLACKOPS"SITTINGBULL" ACTIVISIONANDTBWA\CHIAT\DAY
DISNEYEPICMICKEYOUTDOOR THEANTFARM
STARWARS:THEFORCEUNLEASHEDIIOOHWILDPOSTINGS LUCASARTS,GOODNESSMANUFACTURING
NBA2K11WINGSOUTDOOR 2KSPORTS

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STANDOUTOVERALLPOPDISPLAY
HALOREACHHALFPALLETDISPLAY ORIGINLLC
KINECTIMALSTOYSRUSFEATURESHOPENDCAP MICROSOFT
GODOFWARIII:711PROGRAM SONYCOMPUTERENTERTAINMENTAMERICAANDPETROLADVERTISING HALOREACHHERODISPLAY MICROSOFT
GUITARHERO:WARRIORSOFROCKRETAILSTANDEE MIDNIGHTOILCREATIVELAGRAPHICO
HALOREACHCOUNTDOWNCOUNTERUNIT MICROSOFT

BESTPRODUCTPACKAGING

WORLDOFWARCRAFT:CATACLYSMSTANDARDEDITION BLIZZARDENTERTAINMENT
CALLOFDUTYBLACKOPS ACTIVISIONANDPETROLADVERTISING
SESAMESTREET:ELMO'SATOZOOADVENTUREFORWIIPRODUCTPACKAGING WARNERBROS.INTERACTIVEENTERTAINMENT
ASSASSIN'SCREEDBROTHERHOODPACKAGING UBISOFT
STARCRAFTII:WINGSOFLIBERTYSTANDARDEDITION BLIZZARDENTERTAINMENT
GODOFWARIII SONYCOMPUTERENTERTAINMENTAMERICAANDPETROLADVERTISING

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BESTLIMITEDEDITION,SPECIALEDITIONORCOLLECTORSEDITIONPACKAGING
STARCRAFTII:WINGSOFLIBERTYCOLLECTOR'SEDITION BLIZZARDENTERTAINMENT
HALO:REACHLEGENDARYEDITION MICROSOFTGAMESSTUDIOS,343INDUSTRIES,BUNGIE,IDEAPLANET,MCFARLANETOYS
BIOSHOCK2SPECIALEDITION 2KGAMES,MPS
CALLOFDUTYBLACKOPS:PRESTIGEEDITION ACTIVISIONANDPETROLADVERTISING
WORLDOFWARCRAFT:CATACLYSMCOLLECTORSEDITION BLIZZARDENTERTAINMENT FABLEIIILIMITEDCOLLECTOR'SEDITION MICROSOFTGAMESSTUDIOS,LIONHEADSTUDIOS,IDEAPLANET

BESTSHOWINGATATRADEEVENT

WWESMACKDOWNVS.RAW2011:E32010 THQANDPETROLADVERTISING ZOMBIEMAKEOVERSATPAX LIQUIDADVERTISING,INC.ANDPOPCAPGAMES
HOMEFRONTE32010 THQANDPETROLADVERTISING BURGERSTORM EA,EPIC,PCF&WEIDENKENNEDY
GHOSTRECONFUTURESOLDIER UBISOFTANDPETROLADVERTISING
PLANTSVS.ZOMBIESSPONTANEOUSSTREETDANCEOFFATE3 LIQUIDADVERTISING,INC.&POPCAPGAMES

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BESTWEBSITEFORAPRODUCT
HALO:REACH"MONUMENTOFLIGHT" MICROSOFTXBOX SPIDERMANSHATTEREDDIMENSIONS ACTIVISIONPUBLISHING,INC.&SOAPCREATIVE
LEGOSTARWARSIIIWEBSITE LUCASARTS&REDINTERACTIVEAGENCY TONYHAWKSHRED ACTIVISIONPUBLISHING,INC.&HAVENINTERACTIVE
MAFIA2WEBSITE 2KGAMES,ROKKAN
TRANSFORMERS:WARFORCYBERTRON ACTIVISIONPUBLISHINGINC.ANDBIGSPACESHIP
BESTONLINEADVERTISINGCAMPAIGN
FALLOUT:NEWVEGASONLINEADVERTISINGCAMPAIGN AKQA
JUSTDANCE2ONLINECAMPAIGN UBISOFT,REDINTERACTIVEAGENCY EASPORTSMADDENNFL11PLANACCORDINGLY EASPORTS
PLAYSTATION.COMHOMEPAGEBANNERCAMPAIGN SONYCOMPUTERENTERTAINMENTAMERICAANDPETROLADVERTISING
STARCRAFTII:WINGSOFLIBERTYONLINECAMPAIGN BLIZZARDENTERTAINMENT

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BESTCOMMUNITYBASEDWEBEXPERIENCE
WORLDOFWARCRAFT:CATACLYSM'YOURFORTUNEAWAITS'CAMPAIGN BLIZZARDENTERTAINMENT
HALO:REACH"MONUMENTOFLIGHT" MICROSOFTXBOX
ASSASSIN'SCREEDPROJECTLEGACYFACEBOOKGAME UBISOFT LEGOSTARWARSIIIWEBSITE LUCASARTS&REDINTERACTIVEAGENCY
STARCRAFTII'JOINTHEDOMINION'CAMPAIGN BLIZZARDENTERTAINMENT
OKAMIDENFACEBOOKAPPLICATION MIDNIGHTOILCREATIVE
BESTUSEOFONLINEMEDIAORUSEOFONLINESOCIALMEDIAMARKETING
SPLINTERCELL:THESEARCHFORSAMFISHER UBISOFTANDLIQUIDADVERTISING RABBIDSTRAVELINTIMEFLASHGAME UBISOFTSOAP
THEULTIMATEJUSTDANCEOFF UBISOFT,DIGITALMARKETING&REDINTERACTIVEAGENCY EASPORTSMMASHERDOGBRANDEDCONTENT EASPORTS
PRINCEOFPERSIA:THEFORGOTTENSANDSFLASHGAME EXPLOSIVEBARREL
H.A.W.X.2:THE8BITGAME EXPLOSIVEBARREL

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SHARPESTEDGEAWARDBESTEDITING
ALANWAKETRAILER THEANTFARM
SPLINTERCELLCONVICTIONSTORYTRAILER SIMPLEFILMS,LLC
CODBLACKOPSLAUNCH THEANTFARM
LAUNCHTRAILERMICHAELJACKSONTHEEXPERIENCE UBISOFTANDHAMMERCREATIVE
STARCRAFTII:WINGSOFLIBERTYTVCOMMERCIAL BLIZZARDENTERTAINMENT

BESTUSEOFSOUND

BULLETSTORMSTORY&CHARACTERSVIDEO GNET

FALLOUT:NEWVEGASLAUNCHTRAILER DEFACTOSOUND
STARWARS:THEFORCEUNLEASHEDII"SNOW"TVAD LUCASARTS,GOODNESSMANUFACTURING CODBLACKOPSLAUNCH THEANTFARM DJHERO2BEATBOXER THEANTFARM

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BESTCOPYWRITINGFORAVIDEOASSET
SPLITSECOND"VINES" THEANTFARM
CODBLACKOPSASKNOT THEANTFARM
SPLINTERCELLCONVICTIONLAUNCH THEANTFARM
MADDENNFL11INTRO EASPORTS DEADSPACE2:STORYRECAPVIDEO GNET INFAMOUS2E3TRAILER THEANTFARM

BESTPRODUCTLOGODESIGN

BULLETSTORMLOGOANIMATIONS GNET WORLDOFWARCRAFT:CATACLYSM BLIZZARDENTERTAINMENT&HAMAGAMI/CARROLL
GODOFWARIII SONYCOMPUTERENTERTAINMENTAMERICAANDPETROLADVERTISING ENDOFNATIONS TRIONWORLDNETWORKSANDPETROLADVERTISING
KINECTIMALS MICROSOFTXBOX
WBGAMESMATURETITLESLOGOANIMATION WARNERBROS.WORLDWIDETVMARKETINGONAIR

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BESTKEYART
ALANWAKE BLT&ASSOCIATES
MICROSOFTKINECTIMALSKEYART AYZENBERGGROUP STARWARS:THEFORCEUNLEASHEDIIPRINTCAMPAIGN LUCASARTS/MEDUZARTS

BRINKKEYART AKQA

FALLOUT:NEWVEGASKEYART AKQA
MOSTEFFECTIVEVIRALMARKETING/PROMOTION
BIOSHOCK2THEMANHUNT 2KGAMES,PMG,CONCEPTARTS
VGASLOOKCLOSERPROMOTIONCAMPAIGN SPIKE
YOURSHAPEFITNESSEVOLVED:BOOTCAMPPRELAUNCHCAMPAIGN UBISOFT&AFFINITIVE
NBA2K11TWITTERCAMPAIGN,WORLDWIDETRENDINGTOPICFORALLOFLAUNCHWEEK,ETC. 2KSPORTS
MONSTERHUNTERTRIMONSTERCHANNEL CAPCOMANDAYZENBERG HALO:REACHTHEULTIMATEHALOSMACKDOWN MICROSOFTXBOX

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BESTSWAG
EASPORTSTHEMAKINGOFMADDENNFLPREMIUMITEMDVDFORSPORTSILLUSTRATED EASPORTS,SPORTSILLUSTRATED,NFLNETWORK,PACKAGEDSPORTSANDENTERTAINMENT,INC. VINDICTUS'SREDGNOLLCHEIFTAINSPIRITHOODS NEXONAMERICA
ZOMBIEMAKEOVERSATPAX LIQUIDADVERTISING,INC.ANDPOPCAPGAMES ASSASSIN'SCREEDBROTHERHOODDOCTORJACKINTHEBOXCOLLECTIBLE UBISOFT
MONKEYISLAND2:SPECIALEDITION"VOODOODOLL" LUCASARTS
MASSEFFECT2N7HOODIE BIOWARE/EA
DON'TYOUWISHYOUDTHOUGHTOFTHISMISCELLANEOUS
BIOSHOCK2SPECIALEDITIONUNBOXINGVIDEO 2KGAMES
PLANTSVS.ZOMBIESE3BREAKDANCECOMPETITION LIQUIDADVERTISING,INC.ANDPOPCAPGAMES
HALO:REACHREMEMBERREACH AKQA
EASPORTSEASPORTSMADDENNFL11RIVALRYTOURFORNFLNETWORKTHURSDAYNIGHTFOOTBALL EASPORTS,NFLNETWORK,PACKAGEDSPORTSANDENTERTAINMENT,INC.

GUILDWARS2PAXWESTEVENTINFILTRATION ARENANETANDAYZENBERG
E3INTERACTIVETOUR UBISOFT,ALCHEMYCREATIVE
*Please note, due to select categories being judged at a later date, the finalists/winners in those categories will be announced at the awards show.

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