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World of WarCraft: Cataclysm [PC/Mac Game]Developed by Blizzard Entertainment - Blizzard Entertainment (2010) - Persistent World Online RPG - Rated Teen
The World of WarCraft changes forever with the coming of Cataclysm. The earth quakes, oceans burst forth, and well-known landscapes crack and crumble, as the ancient dragon aspect Deathwing makes his destructive return to the mortal realms. Unlike earlier WoW expansions, which add new continents for players to explore, Cataclysm reshapes the game's original world of Azeroth, permanently altering many familiar locations across the Eastern Kingdoms and Kalimdor. Some world regions become more ... Read more
Details
Platform: PC/Mac
Developer: Blizzard Entertainment
Publisher: Blizzard Entertainment
Release Date: December 7, 2010
Controls: Keyboard, Mouse
UPC: 020626728478
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Manual
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User reviews and opinions
| Antifreeze |
5:24pm on Sunday, September 12th, 2010  |
| World of Warcraft: I recently started playing War of Warcraft, (WOW), mainly as a way to pass the time but it has become a bit of a habit each day. World Of Warcraft Having been introduced to this game by my partner I can say this has been one of the most enjoyable entertainment experiences I have... | |
| jpap |
5:21pm on Monday, July 26th, 2010 |
| One of the best games made by Blizzard, WOW has truly captured the aura by other warcraft 3D installments. Good gameplay. | |
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Documents
WorldofWarcraft
Zhitao (Robert)Zhao EEP142 Spring2008
Introduction Overview Question ProductDifferentiations FinancialSuccess Addiction Rivalry Conclusion
Introduction
WorldofWarcraft (commonlyknownasWoW), isaMMORPGdevelopedbyBlizzard Entertainment FirstreleasedinNorthAmericaonNovember23, 2004 Thefirstexpansionset,TheBurningCrusade,was releasedonJanuary16,2007 Thesecondexpansionset,TheWrathoftheLich King,isexpectedtobereleasedinthesecond halfof2008
Overview
Awards
2004BestGameoftheYearfromGamespot (WoW) 2004BestRolePlayingfromGameSpy (WoW) 2004BestPCRPGfromFileFront (WoW) 2007Editors ChoicefromIGN(WoW:BC) 2007DesignAward:BestMacOSXGamefromApple(WoW:BC) Andmanymore.
Records
BestsellingPCgameof2005(WoW),2006(WoW),2007(WoW:BC,WoW finished2nd) QuotedfromtheofficialBlizzardwebsite,TheBurningCrusade holdstherecordfor fastestsellingPCgameofalltime,withnearly2.4millioncopiessold initsfirst24hours ofavailabilityandapproximately3.5millioninitsfirstmonth Asoftoday,thegamehasover10millionsubscribersallaround theworld (approximately2millioninEurope,2.5millioninNorthAmerica,and5.5millioninAsia), whichisabout62%oftheMMOGmarket(16million) Itiscurrentlyavailableinsevenlanguages,andBlizzardplans toexpandthesubscribers basetoIndia,Russia,andeasternEuropeinthefuture.InadditiontoNorthAmericaand Europe,WorldofWarcraft isavailableinChina,Korea,Australia,NewZealand, Singapore,Thailand,Malaysia,andtheregionsofTaiwan,HongKong,andMacau.
Question
Withsomanyonlinegamesoutthere,whyis WoW themostsuccessful?
ProductDifferentiations
Brandnameeffect
Bigcompany=moremoneyonthedevelopmentofthe game=moreattractivegameplay Pastsuccesses
Diabloseries Starcraft series Warcraft series
Familiarity
AcontinuationoftheWarcraft lore Alreadyahugefanbaseevenbeforethegamewaslaunched
Cooperationswithotherbigbrands
DirectTV CocaCola ToyotaTacoma
Globalcommercialswithcelebrities
S.H.E.,apopmusictrio(Chinese) WillyToledo,anactor(Spanish) JeanClaudeVanDamme,amartialartistandactor (French) VerneTroyer,astuntmanandactor(English,Spanish, German,French) Mr.T,aformerprofessionalwrestlerandactor(English, German,French) WilliamShatner,anactor(English,German)
FinancialSuccess
In2007,Blizzardreported$1.1billioninrevenue,andWoW wasabigpart ofitbecauseBlizzardsothergamesdonotuseasubscriptionfeesystem PriceDiscrimination Roughlyspeaking
MonthlyFee NorthAmerica Europe $13$15 $15$20 #ofSubscribers AnnualRevenue 2.5million 2million $390$450million $360$480million
andithasnotincludedtherevenuesfromchargingcharactertransfer fees,characternamechangefees,hardcopiesretailsales,prepaidcards sales,etc.(TherevenuesfromAsiaarenotincludedinthetablebecause thegameischargedinadifferentwaythere) Thegamehasalsoledtotheincreasedsalesontherelatedproducts,such asactionfigures,comics,andtradingcards
Addiction
AnotherWoW commercial Socialproblems
Videogamingtragedies
Mage burnshisclassmate Neglect
Financialproblems
NoeffectinNorthAmericaandEuropebecauseofthe subscriptionfeesystem AntiaddictionsystemwaseffectivestartingfromJuly16, 2007inChina
Rivalry
SincethefirstdayofreleaseofWoW,nootherMMORPGs havereallythreatenits#1position SomeanalystsclaimthattherewillbeprobablynoMMORPGs thatcansurpassthesuccessofWoW CanWarhammer Online:AgeofReckoningmakeadifference whenitcomesoutinthesecondhalfof2008? Manysimilarities Gameplay onefactionversustheother Lorebased Brandname developedbyElectronicArts
Conclusion
WoW hasbeensosuccessfulbecauseithasmany productdifferentiationsovertheotherMMORPGs Warhammer Online:AgeofReckoningalreadyhas somesimilarproductdifferentiationsthatWoW has, soiftheycanaddmoretothose,suchas commercialsandpromotions,thereisagoodchance thatitwillbecomeafiercecompetitortoWoW whenitisreleased Butbythen,WoW willbereleasingitssecond expansionset,whichwilldefinitelymakethegame evenmorecompetitiveinthemarket
Technical specifications
Full description
The World of WarCraft changes forever with the coming of Cataclysm. The earth quakes, oceans burst forth, and well-known landscapes crack and crumble, as the ancient dragon aspect Deathwing makes his destructive return to the mortal realms. Unlike earlier WoW expansions, which add new continents for players to explore, Cataclysm reshapes the game's original world of Azeroth, permanently altering many familiar locations across the Eastern Kingdoms and Kalimdor. Some world regions become more dangerous, some are made more accessible, and some reveal forgotten treasures to challenge the game's most powerful heroes.
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