ForInformationContact: KristinSouthey VicePresident,InvestorRelations (310)2552635 ksouthey@activision.com MaryanneLataif VicePresident,CorporateCommunications (310)2552704 mlataif@activision.com
ACTIVISIONPUBLISHINGBROADENSPRODUCTPORTFOLIOWITH CRASHBANDICOOT,ICEAGE,SPYROANDTWONEW INTELLECTUALPROPERTIES CompanytoStreamlineVivendiGamesStudioOperations Santa Monica, CA July 28, 2008 Further strengthening its foundation for futuregrowth,ActivisionPublishing,Inc.(Nasdaq:ATVI)todayannouncedthat thecompanywillbroadenitsproductportfoliobyaddingVivendiGamesmulti millionunitsellingpropertiesCrashBandicoot,IceAgeandSpyrotoitsroster of proven franchises. The company will also retain two new intellectual properties that are currently in development Prototype and a second game thathasnotyetbeenannounced. Additionally,ActivisionPublishingwillcontinuetosupporttheVivendiGames catalogue including The Mummy: Tomb of the Dragon Emperor, which was launched on July 22 in conjunction with the release of Universal Pictures theatricalfeaturefilm. GamesbasedonCrashBandicoot,IceAgeandSpyrohavebeentopsellingtitlesin NorthAmericaandEurope.TheCrashBandicootfranchisehassoldmorethan35 million units across multiple platforms in North America and Europe since its first release in 1996, and lifetodate units of Spyro have exceeded 20 million worldwide. The Ice Age feature films have grossed in excess of $1 billion in theatricalboxofficerevenuesworldwide,andSierraEntertainmentsIceAge2: TheMeltdownsoldnearlytwomillionunitsworldwide.

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ActivisionPublishingAddsCrashBandicoot,IceAgeandSpyro
Fourofthefivepropertiesthatwearekeepingwillbewhollyownedproperties that further bolster our strong brand portfolio, said Mike Griffith, CEO of Activision Publishing. We are very excited to add such recognizable and successful brands as Crash Bandicoot, Ice Age and Spyro, which reinforce our leadershippositioninmoviebasedandfamilyentertainmentvideogames. Griffithadded,WehaveconductedathoroughreviewofVivendiGamesbrand portfolio and are retaining those franchises and titles that are a strong fit with ourlongtermproductstrategy.Wearereviewingouroptionsregardingthose titlesthatwewillnotbepublishing. Additionally, Activision Publishing announced that the company intends to adapt the Vivendi Games studio operations to better align the studio structure against the new product slate. The company will realign staffing at Radical Entertainment and High Moon Studios and is exploring options regarding Massive Entertainment and Swordfish Studios, including the possibility of divestiture. Griffithcontinued,Wearefocusedonimprovingefficiencyacrossthecombined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishings longterm corporate objectives. The company also is evaluating options regarding two nonstrategic business unitsVivendiGamesMobileandSierraOnline,whichprovidescasualgamesfor the PC and Xbox Live Marketplace, including the possibility of divesting thesebusinessunits. Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainmentandleisureproducts. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the companys website, www.activision.com.

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Cautionary Note Regarding Forwardlooking Statements: Information in this press release that involves ActivisionPublishingsexpectations,plans,intentionsorstrategiesregardingthefutureareforwardlooking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as outlook, will, could, would, might, remains, to be, plans, believes, may, expects, intends, anticipates, estimate, future, plan, positioned, potential,project,remain,scheduled,setto,subjectto,upcomingandsimilarexpressionsto help identify forwardlooking statements. Factors that could cause Activision Publishings actual future resultstodiffermateriallyfromthoseexpressedintheforwardlookingstatementssetforthinthisrelease include,butarenotlimitedto,salesofActivisionPublishingstitles,shiftsinconsumerspendingtrends,the seasonal and cyclical nature of the interactive game market, Activision Publishings ability to predict consumer preferences among competing hardware platforms (including nextgeneration hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishings products, adoption rate and availability of new hardware and related software, industrycompetition,rapidchangesintechnologyandindustrystandards,protectionofproprietaryrights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendorsandthirdpartydevelopers,domesticandinternationaleconomic,financialandpoliticalconditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable futureacquisitionopportunities,ActivisionPublishingssuccessinintegratingtheoperationsofActivision PublishingandVivendiGamesinatimelymanner,oratall,andthecombinedcompanysabilitytorealize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzards most recent annual reportonForm10KandanysubsequentquarterlyreportsonForm10Q.Theforwardlookingstatements inthisreleasearebaseduponinformationavailabletoActivisionPublishingandActivisionBlizzardasof thedateofthisrelease,andneitherActivisionPublishingnorActivisionBlizzardassumesanyobligationto updateanysuchforwardlookingstatements.Forwardlookingstatementsbelievedtobetruewhenmade may ultimately prove to be incorrect. These statements are not guarantees of the future performance of ActivisionPublishingorActivisionBlizzardandaresubjecttorisks,uncertaintiesandotherfactors,someof whicharebeyonditscontrolandmaycauseactualresultstodiffermateriallyfromcurrentexpectations.

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