The Duracell European Toy Survey

Results 2006

THE DURACELL EUROPEAN TOY SURVEY 2006
The Duracell European Toy Survey 2006

R E P O RT C O N T E N T

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Whats Inside

About the Survey

Background and Approach

Duracell Project Lead Jeannette Potts Brand Manager Duracell Western Europe

Potts.j.1@pg.com

European Top 10 Awareness of New Toys and Pocket Money Children, Pocket Money and Birthday Parties Retail Destination and Christmas Shopping Internet usage The Results by Country An Analysis of the Top 10 Toys chosen by children by country as well as an in-depth analysis
Pg 4 Pg 5 Pg 6 Pg 7 Pg 8 Pg 9
Dialogue Project Management, PanEuro PR, and Report content usage requests Emily MacDonald Senior Account Manager

toysurvey@dialmkg.com

NPD Eurotoys Research Wendy Janssen & Frederique Tutt
Wendy_Janssen@npd.com Frederique_Tutt@npd.com
Register your interest for 2007 NOW! First 10 registrations of interest will receive a classic Duracell Drumming Bunny momento. Simply go to www.duracell.com/toys_ europe

ABOUT THE RESEARCHER

The Duracell European Toy Survey was conducted by NPD Eurotoys, the number One provider of information to the Toy Industry across Europe. NPD Eurotoys, a division of The NPD Group, Ltd., offers international marketers consistent country-by-country market information on consumer purchasing of traditional toys for strategic and tactical decision-making. Information is collected from both retailers and consumers for richer more actionable insight and a total market perspective.
Duracell is part of Gillette A Division of Procter & Gamble Operations International SA
11 C O U N T R I E S , L O C AT I O N S , 0 C H I L D R E N , 0 PA R E N T S
Why Duracell? Did you know - Consumer studies indicate 1 in every 4 batteries will be used in a Toy*? Did you know - of those batteries, Duracell is the #1 battery choice for toys* across Europe?.Originated in the US in 1989 and now in its sixth year in Europe, the Duracell Toy Survey provides an added service to our consumers as well as a platform of partnership with Toy Manufacturers and our retail trade. As not all toys are battery operated, the survey is open to both battery and non-battery operated toys to provide a true representation of toys available. The result: A credible, unbiased and unique survey encompassing 11 countries and listening to the toughest panel of judges we could find - the children. The research is conducted by NPD, the Number One provider of Toy Information to the Toy Industry. The results are then communicated through a fully integrated Pan-European marketing effort.
Open to both battery and non-battery operated toys!
In May 2006, Duracell conducted the sixth annual European Toy Survey research testing. The primary research objective is to determine a Top 10 Winner List. This provides parents with a "wish list" of what new toys the children tell us they would most like to have at Christmas. The study took place in 11 Countries, 22 testing locations, among 1100 children aged 5-10, and 1100 parents

Belgium

France
Germany Hungary Netherlands Poland Portugal

Sweden

Within each country 2 locations were selected as testing centers with an even split of boys/girls. The Toy Selection Process: Toy manufacturers across the whole Toy Industry with European distribution were invited to take part. Toys could be entered on the basis that they were toys intended for children aged 5-10 and were available in the country of entry for the upcoming Christmas season. The final toys selected to take part in the study were chosen by industry experts. Dependent on distribution, some products were entered on a local country basis and others were entered across all 11 European territories. There are 3 main elements of the Duracell study: 1. Quantitative: Top 10 Winner ranking by market + Pan-Euro 2. Qualitative: conducted with the children, which provides actionable data and examines trends in children's behaviour 3. Qualitative: conducted with the parents, which reveals insight into the selection and purchase making process of parents yielding cross cultural habits especially related to Internet usage. Who sees the Top 10 Results + Research Insights? The Media, Consumers, Toy Manufacturers, Duracell and our retail partners. In a coordinated marketing effort, the results are integrated into local PR activity, co-promotional activity and in 2006 in-display. *Source: CCS 2006 THE DURACELL EUROPEAN TOY SURVEY 2006

Duracell Toy Survey 2006 Pan-Euro Top 10 Results
NIKKOS 1/5 BIG R A C E D U C AT I DESMOSEDICI WINS!
1. The Duracell Toy Survey has a new European winner this yearNikkos 1/5 Big Race Ducati Desmosedici. This R/C motorcycle was amongst the top three overall best sellers in six countries.

And The Winners Are !!

1. 1/5 Big Race Ducati Desmosedici 2. LEGO Sport Football Set 3. Barbie Totally Real House Play Set 4. Cella Sticker Machine 5. Ferrari 1/12e RC 6. FurReal Friends Cuddle Chimp 7. My Scene Superbling Styling Head 8. Moon Sand Castle 9. 1/14 Renault F1 10. Pixel Chix House Assortment
2. LEGOs Sport Football Set did really well with the 8-10 year olds and was the European top seller for this age group. Overall the football set took pole position in Germany, The Netherlands and Poland.
3. Barbie remains extremely popular across Europe and Mattels Barbie Totally Real Play House Set was the overall number one for girls this year.
5. Smoby fascinated a huge number of boys in Europe with their Ferrari 1/12e R/C, which secured fifth position in this years survey.
8. Spinmasters Moon Sand Castle did particularly well with the 8-10 year old girls in southern E u r o p e (France, Italy and Portugal).
6. After last years success with the FurReal Friends Luv Cubs, Hasbro is back this year with the new FurReal Friends Cuddle Chimp.
9. Nikkos second item in the top 10, the 1/14 Renault F1 was the number one toy in Sweden.
4. Already a favourite in the UK last year, Tomys Cella Sticker Machine scored high in eight of the eleven countries. 7. Styling heads remain popular with girls and Mattel scores high once more this year with their My Scene Superbling Styling Head. 10. Mattels Pixel Chix House Assortment, already one of the best sellers even before Christmas, took tenth position in the Duracell Toy Survey.
Duracell Toy Survey Pan-Euro
How do Children find out about New Toys?
European children name television once more as the most popular source to find out about new Toys and Games
On average two thirds of kids in Europe rely on television to learn about new toys, which is very much in line with the 2004 and 2005 results. Similar to previous years Spain, Portugal and Italy score highest (83% versus 59% for the rest of Europe). Overall in Europe, shops remain the second most popular way to find out about toys and games (40%). It is interesting to see that Hungary and Poland turn to friends and family on many occasions, while northern European children rather consult magazines and catalogues. Furthermore, the Internet is becoming more and more popular. Whereas two years ago only 4% of European children used the online medium, this number increased to 6% and 7% in 2005 and 2006 respectively (like-for-like comparison, excludes Hungary and Poland). Northern European countries take the lead with UK and German kids using the Internet the most (13% and 11% respectively).

Sources of Info for New Toys
* Several answers possible
83% No rth So uth 62% 58% East

43% 41 % 37% 29% 34%

43% 33% 21 % 1 3% 1 3% 9% 22% 8% 4% 4%

Fro m televisio n

See them in the sho ps

Fro m friends

See them in magazines o r catalo gues

Fro m family

Fro m the Internet
Northern Europe: Belgium, France, Germany, Netherlands, Sweden, UK Southern Europe: Spain, Portugal, Italy Eastern Europe: Poland, Hungary

Children and Pocket

44% of all European children aged 5 to 10 receive pocket money and most of them are based in Northern Europe (53%). Portuguese, Spanish and Italian kids are the least likely to receive pocket money (only 26%). While the majority of children are around six years old when they first receive pocket money, German kids are the youngest (5.7), whereas Portuguese parents wait the longest (7.5). These results are similar to two years ago, which could indicate that entry into primary school is highly likely to be the starting point for kids to receive pocket money. European children have on average 3.59 per week at their disposal, but this varies from country to country. Dutch children receive the lowest amount (2.31) while French and Portuguese kids have the most money to spend (5.37).
Average Age of Child when first received Pocket Money and Amount

8 Age Average Age 2

Pocket Money ()
It G a ly er m an Po y la nd Sp a S w in ed Hu en Ne nga r th er y la nd s

Po rtu ga Fr l an ce

U Be K lg iu m
What do Children Spend their Money On ?
Toys remain the number 1 choice for kids to spend their pocket money on
Our research demonstrates that 53% of kids save their pocket money and nearly 60% would save it for more than two months. German and Dutch children are the biggest savers in Europe saving 80% and 64% of their pocket money respectively. Our Southern European youngsters on the other hand save the least (22% Southern Europe vs 43% rest of Europe). The first product type children purchase with their pocket money, in 41% of cases, is toys, which is in line with results of previous years when kids were asked what they spend their Christmas/Birthday money on.
What do kids spend their Pocket Money on?
Saving all or part of the money Toys Sweets/snacks/drinks Video/Computer games Clothes/Fashion Access Magazines/comics/books CDs/Music Sports/Sports Eq. Mobile phone/phonecards DVDs/Movies/Videos Games consoles

53% 41% 27% 8% 8% 6% 3% 3% 1% 1% 1%
On a more interesting, but rather worrying note, more money is spent on sweets, chocolate, snacks and soft drinks compared to previous years, which supports the current debate on obesity. On average just over a quarter of pocket money is spent on confectionery in Europe, although Belgium and Hungary are top scorers with 43% and 44% spent on sweets respectively.

Birthday Parties

Average Number of Parties and the Amount of Money Spend on the Gift

12 # parties 10 25

According to our study European children attend on average seven birthday parties a year and spend just over 15 on the host's present. The parents birthday party budget for their own children varies from country to country ranging from 34 in Hungary to a staggering 182 in Italy. The average spend for the little cherub's party is 105. Comparing like-for-like (i.e. excl. Poland and Hungary) however, the total amount spent is 112, which is very much in line with the results of two years ago (115). Part of this budget is the party bag, which has become compulsory over the years; 74% of parties gave out little gifts to the attendees in the last year with Poland and Hungary scoring the lowest (38% and 42% resp.) and Spain and Sweden the highest (94 and 95% resp.) Because of such a high level in participation in birthday parties, almost half the parents buy toys in advance for future parties. It would seem that this trend is accelerating boosted by price promotions at retail.
Avg spent on friend's B-day gift

Avg # B-day parties

U Be K lg iu Po m rtu ga l Ita ly Po la n G er d m an Sw y ed Ne e th er n la n Hu d s ng ar y

Sp ai n Fr an ce

Children and Parents Favourite Retail Destination for Toys
The children were asked, without the aid of a list, to name their favourite retail destination for purchasing toys and Toys R Us was, with 17% of the votes, without doubt the winner once more. This only true international toy retailer came first in four of the eleven countries (France 28%, Germany 30%, Portugal 31%, Spain 28%). Holding 17% of the votes as well Toys R Us was also the parents favourite. Choice/variety (35%), good prices (18%) and proximity (14%) were named as the most important factors for parents to choose a shop. Choice/variety was the number one reason in nine of the eleven countries. Only Poland and the UK voted differently. Proximity is most important to Polish parents (38%) while UK parents claim price (31%) is driving their choice of retail destination.

Favourite Retailers for Toys
Toys R Us 5% 10% 7% 6% 2% 5%

17% 17%

Carrefour

Independent Toys Shops

Auchan
Children's choice Parent's choice

Christmas Shopping

Large differences between East and West
Overall in Europe a child would receive on average 5.7 toys for Christmas from his/her parents for a total budget of 136 (like-for-like (i.e. excl. Poland and Hungary, 6.2 toys for 153). Compared to last year the actual number of toys decreased (from 8.5), but the average spend on the other hand increased by 27% (43% like-for-like). At the bottom end of the scale we find Hungary and Poland where parents spent on average around 60 for four to five toys, while the UK was once more the total opposite; 242 for on average 10 toys. While last year children typically received more presents for their birthdays (8.7) than for Christmas (8.5), this year the situation is rather the other way around with 5.7 toys for Christmas versus 3.9 for birthdays. How much did you spend last Christmas, per Belgian and German kids are still receiving more child, on Toys & Games? gifts for their birthdays though. 300 Half of all parents interviewed believe that they 242 spent exactly what they intended for Christmas, whereas 45% said to have spent more than planned. For next year nearly 60% expects to 156 spend the same amount and just over a quarter 123 expects to spend even more than the year before. 120
Eu r Be o pe lg iu Fr m G a nc er e m Hu an ng y ar Ne y th Ita er ly la n Po d s la Po nd rtu g Sp a l Sw ain ed en UK
Average amount spend (Euro)

Internet usage

Over a third of parents in Europe buy Toys online
Overall just under half of all children interviewed use the Internet nowadays. 56% of kids in northern Europe use the online medium compared to only 35% in the southern European countries. In Eastern Europe 42% of children use the Internet. The main reason kids dont use the Internet is that they simply dont have access to it and just over a quarter claims they don't even know what the Internet is (90% aged 5 to 7). Children that use the Internet use it mainly at home in either their bedroom (22%) or another room (71%). Compared to southern Europe, kids in the northern and eastern European countries use the Internet slightly more often at school (13% vs 9.5%), which is likely to be driven by a higher Internet penetration in these countries in general. Playing games is the main reason why kids use the Internet, particularly for the 5 to 7 year olds (90%). The 8 to 10 year olds on the other hand also use the Internet regularly for homework (27%), sourcing information on products (25%) and emailing/chatting (23%). When asked if they ever check the websites of their favourite characters, the majority (64%) of the 5 to 7 year olds said not to, while for the 8 to 10 year olds the outcome was 50/50. 38% claim to visit these types of websites sometimes, while 13% views them regularly. Getting information on new releases or products was given as the most important reason

What kind of products/services do parents buy online?

Holidays/Flights

54% 49% 39% 36% 10% 9% 3%

Music/books/DVDs

Second hand goods
Clothes/accessories/jewellery

Home goods

Leisure/tickets
followed by fun & games (44%) and demonstration of the toy (14%). Vouchers and competitions did score high in Germany and Poland (18% and 14% resp.), but only got 5% of the overall votes. As far as parents are concerned, nearly three out of four use the Internet and the majority is once more based in northern Europe. 41% of parents claim to buy products and/or services online with the UK and the Netherlands buying the most (71% and 60% resp.) and Portugal, Spain and Italy the least (less than 20%). The most popular categories online seem to be holidays/flights and music/books/DVDs. Auction sites, such as E-bay are also visited regularly, particularly in the Netherlands (71%). It is interesting to see that quite a large amount of toys are bought online as well, particularly in France, Germany, Poland and the UK. NPDs Consumer Panel Service in the UK supports this outcome, as it shows that the value of toys bought online in 2005 increased by 66% and account for nearly 6% of total sales. Price and convenience are named as the most important reasons for buying online followed by home delivery and more choice.
What do kids use the Internet for?
Top 5 countries to buy Toys online 1. 2. 3. 4. 5. Germany UK Poland France Portugal 55% 54% 50% 48% 27%

17% 7% 5%

Surfing/ general

B uying pro ducts

P lay games

Ho mewo rk

Getting info o n pro ducts

Chat/Skype/ Email

Do wnlo ading music/ music listening
Duracell Toy Survey 2006 Poland Top 10 Results
S C X T H E D I G I TA L SYSTEM SET NUMBER ONE IN POLAND!
1. SCX The Digital System topped the charts in Poland.
1. SCX The Digital System Set 2. B-Daman Tournament Set 3. FurReal Friends Cuddle Chimp 4. Barbie Totally Real House Play Set 5. LEGO Sport Football Set 6. Polly Pocket Pollywood Limo 7. Star Wars Electronic Lightsaber 8. Barbie Fairytopia Mermaidia Elina Doll 9. 1/14 Renault F1 10. Barbie and the 12 Dancing Princesses
CHILD: The cars were driving around by themselves; no need to use the steering wheel OBSERVER: Great level of enjoyment and excitement
2. The top product amongst the girls, Air Crush Air Brush Tattoo came in second. CHILD: Its cool and I would like to have such a toy

5. LEGOs Sport Football Set did well with the older boys OBSERVER: Very attractive toy; children played for the full available time
8. Barbie Fairytopia Mermadia Elina Doll did well with the girls
6. Mattels Polly Pocket Pollywood Limo was sixth 3. Hasbros FurReal Friends Cuddle Chimp did well with both age groups CHILD: The colour of the car is my favourite 9. Nikkos 1/14 Renault came in ninth place CHILD: Its cool because it can drive really fast F1
7. Star Wars Electronic Lightsaber was the seventh overall favourite 4. Barbie Totally Real House Play Set was the girls favourite CHILD: The house was colourful and the kitchen was so real CHILD: It was glowing and the lights were colourful CHILD: It was cool because you could hit really strong
10. Barbie and the 12 Dancing Princesses was tenth favourite CHILD: The doll had the most beautiful outfit and it was turning in a cool way
Duracell Toy Survey Poland
Polish kids rely on friends to find out about new toys and games
Even though the majority of kids in Poland rely on television to find out about new toys, this number is quite low compared to the rest of Europe (65%). Belgium, the UK and France are the only other countries that score below average. Friends on the other hand, seem to be far more important, both for the older and the younger kids. 44% of Polish children claim that they learn about new toys from friends, which is the highest in Europe together with Belgium. The 5 to 7 year olds rely, like their counterparts in the rest of Europe, more heavily on family members, while the older Polish children use magazines/catalogues and the Internet on more occasions. It is interesting to see that overall 7% of children in Poland said that they use the Internet to find out about new toys, which is higher than the overall average (6%).

54% 44% 31% 27% 10%

Fro m televisio n Fro m friends See them in the sho ps Fro m family See them in magazines o r catalo gues
Children and Pocket money
Just under half of Polish children receive pocket money, which is slightly higher than the overall European average (44%). The Netherlands, Germany, Sweden and the UK are the only countries where a larger number of children get pocket money. While in some countries there is a considerable difference between boys and girls,

8 Age Average Age 1 0

It G a ly er m an Po y la nd Sp a S w in ed Hu en Ne nga r th er y la nd s Po rtu ga Fr l an ce U Be K lg iu m
this is not the case in Poland. A child in Europe is on average 6.4 years old when s/he receives pocket money for the first time and has on average 3.59 to spend. Polish children are more or less the same age (6.3), but receive slightly less from their parents (3.27). That said, Spanish, Swedish, Hungarian and Dutch children receive less money.
Polish kids spend on average the most on magazines
45% of Polish children save all or part of their pocket money, which is below the European average (53%), but still higher than Spain, the UK and France. 69% of kids who do save their money claim that they save it for more than two months, which is after France (71%) and the Netherlands (79%) the highest in Europe. Like Belgium and Hungary, Polish kids also tend to spend most of their money on confectionery. Nearly a third say that they buy sweets/snacks/drinks compared to only 6% in the Netherlands and
Saving all or part of the money Sweets/snacks/drinks Toys Magazines/comics/books Video/Computer games Clothes/Fashion Access Mobile phone/phonecards Sports/Sports Eq.
45% 32% 29% 12% 6% 3% 2% 2%
10% in France (bottom end in Europe). Only 29% spend their money on toys, which is together with Portugal and Italy the lowest in Europe. UK and German kids on the other hand, spend the most money on toys (50% and 57% respectively). Compared to their European counterparts, Polish children tend to spend more on magazines, comics and books (12% v 6% in Europe).
12 # parties 10 Avg # B-day parties 0
U Be K lg iu Po m rtu ga l Ita ly Po la n G er d m an Sw y Ne ed e th er n la n Hu d s ng ar y Sp ai n Fr an ce
A child in Poland attends about four birthday parties a year, which is equal to France and Hungary, but also the lowest in Europe. The average amount spent on a friends birthday gift is 14.27, which is slightly below the European average (15.47), but nearly twice as much as Hungary (8.72). The French however, spend 21.60 for a present, which is at the top end of the spectrum. When it comes to their own childs birthday party, Polish parents tend to spend relatively little. A birthday party in Poland would cost around 64, which is the second lowest in Europe after Hungary. Only 38% of Polish parents give a party bag, which is very low especially when compared to other European countries (except Hungary), where the majority of parents give a party bag. Despite such a low participation in birthday parties nearly 60% of Polish parents buy toys in advance for future parties, which is higher than the European average.
The children were asked, without the aid of a list, to name their favourite retail destination for purchasing toys and Smyk, the largest toy specialist chain in Poland, was their overall number one. This outcome is not surprising, as kids love the playground, which is present in all Smyk stores. With nearly a quarter of the votes however, parents preferred Geant, one of the larger hypermarkets in Europe. That said, the outcome is slightly biased, as this survey was carried out in Krakow and Warsaw, where Geant is heavily concentrated. NPDs data shows that Tesco is by far the overall number one retailer in Poland. Parents claimed that proximity (39%) was their number one criteria for choosing a store followed by choice (35%) and good prices (8%).

10% Geant 13% 22% 23% 19% 12% 12% 23%
Polish parents dont spend much on toys and games for Christmas
A child in Europe receives on average 5.7 toys for Christmas. Polish kids on the other hand, only receive 4.6 toys, which is the second lowest in Europe after Belgium (3.6). That said, Belgian parents tend to give on average slightly more expensive toys. While a toy in Belgium costs around 23.61, Polish parents easily spend 10 less (13.04). To put this in perspective, Hungarian parents spend the least money on toys for Christmas (58) while British parents spend the most (242). Italian parents however, buy the most expensive toys (32.50 per toy). When looking at birthdays, Polish kids receive on average 3.1 toys, which again is the second lowest in Europe after Italy (2.8). Overall in Europe, a child receives on average 3.9 toys for How much did you spend last Christmas, per his/her birthday. child, on Toys & Games? The majority (55%) of parents in Poland believe that they spent exactly what they intended for Christmas 2005, while 37% said they had spent 300 more than intended. For Christmas 2006, 54% of Polish parents expect to spend the same amount, 219 while over a third expect to see an increase, which 156 is quite high compared to the rest of Europe (26%).
Toys are the first product Polish parents buy online
43% of Polish children use the Internet, which is only slightly lower than the European average (48%), but certainly higher than Spain (34%) and Italy (22%). The majority of kids who don't use the Internet say they dont have access at home and a fifth claim that their parents wont let them use it. Only 16% say they dont know what the Internet is, which is quite low compared to other countries in Europe (average 26%). Most of the kids who use the Internet use it several times a week, either in their bedroom (40%) or in another room at home (47%). 14% claim to use it also at school, which is in line with the European average (13%). All Polish parents supervise their child when s/he is using the Internet, either personally (89%) or with the help of a parental filter (11%) 91% of Polish children claim that they use the Internet to play games, which is higher than the overall average in Europe (81%) and driven by the 5 to 7 year olds. Nearly 30% of the older kids say that they use the Internet also for homework, getting information on toys (10%) and chatting/emailing (7%). When asked if they ever check the websites of their favourite characters, the majority (65%) of Polish children said they do, which is the highest in Europe. Hungary is a good second with 58%. Half of kids who visit these types of websites do so first of all for fun and games, secondly

50% 30% 20% 20% 15% 5%

Holidays/flights
to get information on new toys/releases (46%) and thirdly for vouchers and competitions (14%). The majority (63%) of parents in Poland use the Internet, which is lower than the rest of Europe (74%), but higher than Hungary (61%), Spain (60%) and Italy (53%). Hence, when asked whether they buy products online, only a third said yes, which is relatively low in comparison, but still higher than the southern European countries. Unlike the rest of European parents, whose first online purchase is holidays/flights (only 5% for the Polish), Polish parents buy toys. Half of parents in Poland claim that they buy toys via the Internet, which is the third highest in Europe after Germany (55%) and the UK (54%). Price and convenience were the main reasons for parents to buy toys online.

91% 81%

P o la nd E uro pe

19% 21%

20% 7% 7%

17% 5%

Toy Company Playskool Fisher Price Fisher Price Fisher Price Chicco Fisher Price Fisher Price Fisher Price Toy Mobile Toy Mobile Brio Network Toy Mobile Playmates RC2 RC2 Chicco Spin Master Fisher Price Fisher Price Think Geek Playmates RC2 MGA MGA MGA Spin Master Jakks Pacific Jakks Pacific Jakks Pacific Jakks Pacific Jakks Pacific Jakks Pacific Jakks Pacific Brio Network Toy Mobile Fisher Price Fisher Price Fisher Price Fisher Price Hasbro Hasbro Hasbro Play-Doh Play-Doh Hasbro Mattel Mattel Mattel Mattel Fisher Price Fisher Price
Toy Peek N Play Discovery Dome Amazing Animals Laugh & Learn Baby Grand Piano Baby Gymnastic Bounce & Spin Zebra Talking Video Phone Turbo Tigger Tail Sesame Street Sing & Giggle Toolbench The Backyardigans Sing & Spin Pablo Sherpa Doll, 100% Organic Cotton Wooden Zoo Book Squiddo Wooden Fruit Basket Disney My Baby Princess Bob the Builder Remote Ctr Scoop Thomas Can We Built It Toolbench First Radio Control Ducati Sing Along with Aquadoodle My First Dollhouse Diego's Talking Rescue Center Carnivourous Creatures Ninja Turtles Fast Forward Steel Wheel Thomas Working Hard Set Spiderman Assault Bratz Diamondz Rolling Runway Storytime Little Mermaid Master the Moves Power Range Video Game Controller Tu Ta Bella Dora the Explorer TeleStory Console, Thomas Tank Care Bears Tele-Friend Cabbage Patch Kids Newborns Snugglers The Battle between the Giants Red Wooden Dragon Kid Tough FP3 Player Pink Kid Tough FP3 Player Blue Kid Tough Digital Camera Pink Kid Tough Digital Camera Blue Baby Alive My Little Pony Crystal Rainbow Castle My Little Pony Sweet Steps Pony Play-Doh Creativity Center Play-Doh Activity Mats Air Powered Action Stadium Barbie Let's Dance Little Mommy Play All Day Toddler Doll Little Mommy Play All Day Activity Ctr Superman Returns Inflato-Suit Fairy Wishes Dora Dora Magic Castle
Age 3mo + 6mo 9mo+ 12mo+ 18mo+ 18mo+ 18mo+ 18mo+ 1 1+ 1.5+ 2+ 2+ 2+ 2+ 2+ 2+ 2+ 2+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+ 3+
List Price $49.99 $11.99 $49.99 $39.99 $34.99 $24.99 $42.99 $29.99 $9.95 $10.50 $55.00 $19.99 $29.99 $17.99 $29.99 $34.99 $33.00 $39.99 $22.99 $39.99 $39.99 $49.99 $79.99 $12.99 $29.99 $14.99 $29.99 $19.99 $19.99 $19.99
$70.00 $70.00 $79.99 $79.99 $49.99 $59.99 $29.99 $29.99 $9.99 $49.99 $54.99 $34.99 $49.99 $21.99 $40.00 $49.99
Fisher Price RC2 Jakks Pacific Jakks Pacific Hasbro Games Hasbro Games Toy Mobile Playmates Playmates Hasbro Games MGA MGA MGA MGA MGA MGA MGA MGA Jakks Pacific Jakks Pacific Jakks Pacific Jakks Pacific Fisher Price Hasbro Mattel Mattel Hot Wheels Mattel Fisher Price Fisher Price Jakks Pacific Jasman MGA MGA Jakks Pacific Hasbro Hasbro Mattel Mattel Milton Bradley Playmates Playmates Playmates Jasman Jasman MGA MGA MGA MGA MGA MGA MGA MGA
Spark Creativity Center Art Easel Thomas Roundhouse Playset Dora Mosaic Sticker By Numbers Telestory Console, Dora, Thomas Tank Dora The Explorer ABC Game Go Diego Go Charades Game in Travel Tin Strawberry Shortcake Friends Strawberry Shortcake Play Date Pals Littlest Pet Shop Game Bratz Super Secret Lipgloss LaundryMatt Trend Setter Studder Bratz Kidz Makeup Vanity Bratz Kidz Motor Scooter Bratz Kidz Yasmin Bratz Kidz Sasha Bratz Kidz Jade Bratz Kidz Cloe Doodle a Master Hide n' Seek Doodle Monster Speed Snacks Imaginext Mega Trex Furreal Friends Cuddle Chimp PollyWorld Rockin Theme Park Matchbox Mega Rig Monster Mission Fast Talkin Lightning McQueen I Can Play Piano Air Launching Avatar Aang & Appa TuTa Bella Fashion Accessory Wild West Gunslinger Bratz Cyber Style Laptop Insane Darts Pac-Man Transformers Cybertron Primus G.I. Joe Sigma Dragon Hawk Barbie Fashion Fever Styling Head Holly Hobbie Clubhouse Snow Cone Mkr Big Trouble Game The Hedge DVD game Santa's Trivia Game DVD Discovery Ch American Road Trip DVD Command Force Chopper AH-6Little Bird Command Force Chopper AH-64 Apache Bratz Diamondz Funky Fashion Makeover Bratz 6ft Puzzle Bratz Design Your Own Handbag Bratz Runway Board Game Shark Shooter Bratz Miuchiz Miuchiz Monster Creeper Miuchiz Pawz Dash
3+ 3+ 3+ 3+ 3+ 3+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 4+ 5+ 5+ 5+ 5+ 5+ 5+ 5+ 5+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+
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MGA MGA MGA MGA MGA MGA Jakks Pacific Uncle Milton Fisher Price Mattel Mattel Hasbro Games Mattel Hot Wheels Mattel Playmates Radica Think Geek Think Geek Hasbro Games Hasbro Games Hasbro Games MGA MGA MGA Jakks Pacific Jakks Pacific Uncle Milton Radica Radica Radica Radica Radica Wow Wee Robotics Hasbro/Tiger Games Hasbro/Tiger Electronics Hasbro Tyco Radio Control Tyco Radio Control Mattel Jakks Pacific Hasbro Games Hasbro Games Hasbro Games Uncle Milton Hasbro Games MGA Think Geek Jakks Pacific Think Geek
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6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 6+ 7+ 7+ 7+ 7+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 8+ 9+ 9+ 9+ 10+ 10+ 12+ No age
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