Press release

For Immediate Release
Eurostar and Space win Quest at IMC European Awards
Brussels 13 December 2007:- UK agency Space is the Grand Prix winner in the IMC European Awards 2007 with its Eurostar campaign The Eurostar Quest.
Space went on to take four more golds and one silver for the same campaign under the Integrated Communication, Sponsorship/Joint Effort, Digital Communiation, Tie-In and Trial categories, helping the UK win a total 13 awards in the IMC European Awards (Integrated Marketing Communications and former PMC Awards).
37 agencies from 10 European countries won a total of 48 awards, of which 8 golds, 17 silvers and 23 bronzes.
With new categories, aligned with international standards, and stricter judging criteria this year, agencies had to work harder to submit stronger entries, particularly in terms of strategy, media choice and evidence of results.
Over 120 entries were judged online by 50 senior industry European judges, over a 7-week period. The new official website www.imceuropeanawards proved a powerful tool for both agencies and judges.

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The 2007 winners are, by member country:
NAME Chili con Car Nivea DNAge - Turn-back-Time Promotion No-Soccer-Zone! Mambo JEEP: Trek je laarzen aan Elections Erase this letter Live Now Lonely Businessmens Wives Street Without Hate Minister Vanvelthoven: Peter Taxi Materazzi Says Meeting the Real Santa Claus Berentzen Hand Cart Promotion Launch Gillette Fusion No Borders The Mazda Zoom-Zoom Challenge Karma Staff Lead Generation SMS Icons Progetto Pediatri - Paediatrician's project Particular and Unmistakable Dixan per la Scuola - Dixan for the School AGENCY PKP proximity Division 4 Plus Promotion Sales GmbH arc belgium & publicis belgium Karamba LDV United I DO Germaine TEQUILA\ Agency.com mortierbrigade N'lil mortierbrigade G2 Paris Rver Marketing & Werbung CLIENT Toyota Frey Austria Beiersdorf GmbH Austria The Coca-Cola Company Renault DaimlerChrysler De Standaard Staedtler IKEA Eurostar Vaka / Hand in Hand Minister Peter Vanvelthoven mortierbrigade Nokia Berentzen Gruppe AG AWARD COUNTRY
BRONZE AUSTRIA BRONZE AUSTRIA BRONZE AUSTRIA BRONZE BELGIUM SILVER SILVER SILVER SILVER SILVER SILVER BELGIUM BELGIUM BELGIUM BELGIUM BELGIUM BELGIUM
BRONZE BELGIUM SILVER BELGIUM
BRONZE FRANCE BRONZE GERMANY BRONZE GERMANY BRONZE GREECE BRONZE IRELAND SILVER GOLD SILVER SILVER IRELAND IRELAND ITALY ITALY
UGW Promotion GmbH + Eine Unit der UGW AG Procter & Gamble GmbH Lowe Athens Direction@JWT OgilvyOne OgilvyOne ADF&R Inventa CPM Com Group Inventa CPM Johnson & Johnson Mazda Motor Ireland Peter Mark Vodafone Masterfoods Mattel Pellini Caffe' S.p.A. Henkel
BRONZE ITALY SILVER ITALY

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NAME OMO Outdoor Play Association Experience What Light Does to You Chinese Fireworks The Dutch Secret Weapon Fly For Fortune Selling Subscriptions to a Free News Generation 88Selling Subscriptions to a Free News Generation Championship Online of Hasbro in Terra Navidad 06 - MasterCard Seguros de Planificacin Familiar Seguros de Planificacin Familiar The Eurostar Quest Cruzer and Animal on the Road The Eurostar Quest Laphroaig Friend get Friend campaign 2006 The Eurostar Quest Malibu Soundclash Mazda Operation Renesis - can you handle it? 3M & The Devil Wears Prada The Eurostar Quest The Eurostar Quest Plane Relief Diabetes UK Metropolitan Police Stop the Guns The Eurostar Quest
AGENCY LEMZ &KoenseSeverein TEQUILA\ TBWA\Neboko, Trefpunt, Qi, De Combinatie van Factoren Publicis Dialog Etcetera TEQUILA\ Etcetera Grupo Tumaco Momentum Momentum Momentum space SMP space Publicis Dialog space Attention Mindset Marketing Billington Cartmell Blue Chip Marketing space space Exposure Event Marketing Solutions (EMS) Elvis space
CLIENT Unilever Citron Nederland BV The Consumer Safety Institute Heineken Nederland KLM Royal Dutch Airlines nrc.next Sony Computer Entertainment Benelux nrc.next Hasbro Iberia/Terra MasterCard MAPFRE MAPFRE Eurostar (UK) Ltd. Procter and Gamble UK Eurostar (UK) Ltd. Beam Eurostar (UK) Ltd. Pernod Ricard UK Mazda 3M UK Plc Eurostar (UK) Ltd. Eurostar (UK) Ltd. West Coast Trains Diabetes UK Metropolitan Police Eurostar (UK) Ltd.
AWARD SILVER SILVER BRONZE GOLD BRONZE SILVER BRONZE SILVER BRONZE BRONZE BRONZE BRONZE GOLD SILVER GOLD BRONZE SILVER BRONZE BRONZE BRONZE GOLD GOLD GOLD BRONZE GOLD GRAND PRIX
COUNTRY NETHERLANDS NETHERLANDS NETHERLANDS NETHERLANDS NETHERLANDS NETHERLANDS NETHERLANDS NETHERLANDS SPAIN SPAIN SPAIN SPAIN UK UK UK UK UK UK UK UK UK UK UK UK UK UK

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2007 Jury Chairperson, and Managing Partner of Friends4U, Renate Vogt commented We saw an overall higher quality of entries, even in categories which tend to be less attractive. What stood out for me was the quality and high number of integrated campaigns and beautiful small cases making big impact with little budget.

The IMC European Awards are open to national award winners in the 10 member countries and are managed by the EACA, with the assistance of the Integrated Marketing Communications Council of Europe and with the support of WARC and Adforum.

- ends EACA

Dominic Lyle Director General 152 Boulevard Brand Whitlock 1200 Brussels, Belgium Tel: + E-mail: effie@eaca.be www.eaca.be
The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. EFFIE and EURO EFFIE are registered trademarks of the American Marketing Association New York Chapter, Inc. and are under license to EACA. All rights reserved. Learn more about EFFIE at www.effie.org

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