The Essence of DDB Europe
DDB is a communications agency which has always believed that creativity is the most powerful force in business. Today, in a social media age, we use that creativity to develop ideas that people want to play with, participate in, and pass on. Ideas that connect people with people, not just people with brands.
DDB is a communications agency who has always believed that creativity is the most powerful force in business, Today, we use that creativity to develop ideas that people want to play with, participate in, and pass on. Ideas that connect people with people, not just people with brands. We call this Social Creativity.

Some examples of this

Hasbro Monopoly City UK
The challenge For the launch of Monopoly City, Hasbros biggest change to the Monopoly board game ever, we aimed to get people across the world playing and negotiating with each other in real time.
The idea We unleashed Monopoly City Streets onto a global playing board own any street on Earth. This was done by teaming up with Google and using the Google Maps platform.
Results The campaign launched globally in September 2009 and in the rst month we expected 200,000 users. On the rst day, we achieved 1.7 million. It resulted in 5 million unique users and 1,555,947 players across 180 countries. It became the 12th biggest game online ever. We got 15 billion dynamic requests monthly. That is more than Facebook. With 15 minutes average dwell time daily. Monopoly City sold out before Christmas in several markets.

Marmite Election UK

The challenge Drive awareness of the Marmite brand and convey a range of product messages, including the fact that Marmite is rich in B-vitamins.
The idea Continuing Marmites Love/Hate positioning, we capitalised on the coverage of the UK general election by creating two political parties: the Love Party and the Hate Party. The campaign used radio, TV, press and PR to drive the public to vote online. Real time content on the MNN (Marmite News Network) and Facebook pages encouraged active consumer engagement and debate. The party leaders also tweeted regularly and real life events such as the Hate Partys demonstration outside the Marmite factory helped to push the Marmite election further into the publics consciousness.
Results At the end of the election campaign there were over half a million Facebook supporters for the two parties, and the campaign generated PR value signicantly in excess of the marketing outlay. It succeeded in increasing brand awareness for Marmite on a small budget, conveying a range of product messages about Marmite in an engaging way and encouraging consumers to actively engage with the brand.
Volkswagen Fun Theory Sweden
The challenge We were asked to launch Volkswagens BlueMotion Technologies when the eco car market was already booming and Volkswagen was a non-established eco car brand with a very low awareness. The question we asked was how to interest people in a new eco car line when most people saw it as more of the same, and how could we get across the innovative thinking of Volkswagen?
The idea Our insight was that Volkswagen made it easier to choose an eco car by making them more fun. Our solution was to spread this message through a theory; that the easiest way to change human behaviour for the better is by making it fun. We called this The Fun Theory. This was tested in three behavioural change experiments: The Piano Stairs, The Worlds Deepest Bin and The Bottle Bank Arcade. The experiment lms were gathered at funtheory.com, where people could learn more about BlueMotion Technologies.
Results The original sales target for Passat EcoFuel in Sweden was exceeded by over 60%. This should be seen against the background of general developments in the global car market which declined overall by 24% in 2009. The Piano Stairs became the most shared video on YouTube of all time, and the PR-value of the campaign is estimated to be worth millions of Euros worldwide through editorial articles or TV programmes in all the major media outlets from The New York Times to national Japanese TV. Plus Volkswagen saw a 300% raise in traffic towards their website.

Terra Sports Cardenosa Spain
The challenge The objectives were to generate traffic to Terra Sports, and for Terra to become top of mind and to boost their brand image. We wanted to take advantage of the most important sporting event of the year the 2010 World Cup, However, Terra was neither a sponsor nor had any specic action or budget planned in relation to the event where Spain and Brazil were the two favourite teams to take home the winning title. We wanted to encourage word of mouth and increase competition through our site.
The idea Our power tool was Julio Cardenosa, an ex-football player famous for having missed an easy goal during the 1978 World Cup against Brazil. We sent him to Brazil to bring bad luck to the Brazilian team an event which was broadcast on the Terra Sports site.
Results 140,000+ visits to the microsite. 200,000+ views on YouTube. 20% increase in brand awareness.
MTEL Surf the Nation Bulgaria
The challenge Young people in Bulgaria perceive the mobile internet as something expensive, and only suitable for business people. We had to change that.
The idea We developed a digital campaign broadcast in realtime. It was a month-long trip throughout Bulgaria by two young men, depending solely on the mobile internet to nd food, shelter and entertainment. Their mission was to travel around Bulgaria in alphabetical order, and to go only where they had been invited. A real-time calculation of the cost of the mobile traffic used was displayed in a widget on the campaigns website. We integrated streams from the places visited on Facebook, Twitter, Google Maps and vbox7. Daily episodes recapped the action and we fuelled forum debates on the latest hosts.
Results In just over one month, the campaign achieved over one and a half million consumer interactions, which is pretty impressive for a country of 7.5m people. It served the purpose of making the target group see mobile internet as something accessible and not just for business people.
Philips Carousel Netherlands
The challenge To promote the worlds rst cinema proportion TV: Philips Cinema 21:9 a truly cinematic experience at home. The promotion was to create a halo for the whole Philips TV range. We had to leverage the seeing is believing approach by making a lm that movie lovers would really want to see.
The idea We created a cinematic event online. A short lm consisting of one seamless tracking shot. The lm can be stopped to go behind the scenes and see how the cinematic experience was realised. The lm is hosted within a site that, through interaction, educates the audience about the three main features of Philips televisions Ambilight, Cinema 21:9 and Picture Qualityand ties these features to the act of lmmaking.

Results Carousel was very well received by movie lovers. Within hours after the launch, hundreds of messages appeared on Twitter. In the rst month, free publicity resulted in 25,000 blogsposts, 400,000+ hits on Google, 650,000 views on YouTube, and over 500,000 site visits without a media buy! In the total campaign period (April June 2009), the site received over a million visits. On-site engagement was very high, with a measured average time spent of 04:22 minutes. Rapper 50 Cent paid homage to Carousel by using the lm in his new music video OK, Youre Right (2.7 million+ YouTube views).

Diesel Facepark Germany

The challenge Its lame to call and meet. Instead its great to chat and tweet. And when the world thinks its smart to be digital, some of us choose to BE STUPID. Our mission was to engage Germanys youth in the BE STUPID philosophy.
The idea We created Facepark; an analogue version of the social media world. A movement to get people interacting nondigitally. Ironically, the movement blossomed at Facepark.org. The Facepark initiative also hit the Diesel stores and the streets of Germany. All led to an event in a central Berlin park: the Be Stupid Facepark. Elements of the digital community were constructed on cardboard. Prole walls, like signs, poke ngers, games and a YouTube like stage completed the anti-digital esta. People could meet, comment, like, poke, stalk, talk and just enjoy a great afternoon.
Results This was highly blogged and tweeted, it got coverage in press and TV. But most importantly it got us thinking is there a bigger truth for all of us behind this stupid little thought?
Our creativity drives clients business. The changes
in the communications landscape have meant that creativity has become a pre-requisite for effectiveness. Our partnership with DDB, therefore, has become more important than ever in driving our business results.
Gary Raucher, Vice President Head of Integrated Marketing Communications, Philips
I can highly recommend DDB to every global brand leader. DDBs communication solutions have been instrumental in unlocking the power of the Lipton brand worldwide. DDB understands how creativity and effectiveness can go hand in hand to drive brand equity and share growth.
I have worked with DDB for many years throughout my career in various European markets. I have found them to be very reliable and receptive to the needs of their customer; always looking for creative solutions.

Cees Talma Brand Vice President, Lipton
Waldemar Nuvall CEO, McDonalds Nordics
As a client, you have your unique processes and structures. We have the experience to tailor-make co-ordination models, which take these into consideration. Thats one reason why, we believe, our client retention is above average.

2000 2002

Holding on to business is one thing. Picking up new business is another.
Hertz, eBay, Ericsson and Vattenfall are a few examples of clients who have recently sent their global and pan-European business our way.
For cost and time efficiency, and more importantly to make your life simpler, we offer full marketing services through our Omnicom Group partners. This allows clients who wish to consolidate their communication activities to do so via one managing agency partner.
We service all the countries in Europe with offices in
Albania Tirana Austria Vienna Belarus Minsk Belgium Brussels Bulgaria Soa Croatia Zagreb Czech Republic Prague Cyprus Nicosia Denmark Copenhagen Estonia Tallinn Finland Helsinki France Annecy, Lille, Lyon, Nantes, Paris, Toulouse Germany Berlin, Dusseldorf, Hamburg, Munich Greece Athens Hungary Budapest Ireland Dublin Italy Milan, Turin, Verona, Rome Kazakhstan Almaty Latvia Riga Lithuania Vilnius Macedonia Skopje Netherlands Amsterdam Norway Oslo Poland Warsaw Portugal Lisbon Romania Bucharest Russia Moscow Serbia Belgrade Slovenia Ljubljana Spain Barcelona, Madrid Sweden Stockholm Turkey Istanbul UK London Ukraine Kiev

and we do it rather well

We are the network with the most Effectiveness awards to our name. In addition we are the 2010 Eurobest Network of the Year and the 2010 Golden Drum Network of the Year.
Some awarded work you may recognise.
Centraal Beheer Achmea Acupuncture Netherlands

Tiji Balloon France

Audi A4 Strings Spain
Loctite Welcome Back Italy
McDonalds Breakfast Poland

Smint My Name Is. Spain

Moedermelk Bernie Belgium
Ikea Clothes Beast Germany
Financial Times Sharks UK
Philips Parallel Lines UK
Of course, awards and recognition mean little if we dont have inspired people delivering the work. As our very own Mad Man, Bill Bernbach once said:
I dont want academicians. I dont want people who do the right things. I want people who do inspiring things.
We have some of the best and brightest talent in Europe. Inspiring people in the right place, ready for your call.
For enquiries, please contact: DDB Europe, 12 Bishops Bridge Road, London W2 6AA. info@ddb-europe.com