NewProductsandTrendReportforInternationalToyFair2011
Trendsatthe62ndSpielwarenmesseInternationalToyFairNrnberg2011
Withvisitorsfrom110countriesatthelastevent,theInternationalToyFaircertainlyappealstothe whole world. Manufacturers are therefore pleased to start their campaigns in Nuremberg when it comestolaunchingnewproductsandimprovedconceptsonthemarket.Aselectionofthemega trendsattheInternationalToyFair2011isshownbelow. Labelization The trend to eco materials, led by organic cotton from certified organic cultivation, is picking up moreandmorespeed.Thisisespeciallynoticeableinthebabyandinfantarticlessegment,where relatively large amounts of plush and textiles are used. The fact is that parents are particularly sensitive in this phase of their childrens life from 0 to 3 years. This trend corresponds to the labelizationoftheproductswithFSCandPEFClogosbythemanufacturersofwoodentoys. Educationalization Educationaltoysarestillpopularinallproductgroups,fromgreentoysandclassiclearninggamesto handicraftsetsofplywoodthatpromotetechnicalunderstandingandcraftskills. Virtualization Playing is becoming a global experience real and virtual. More and more toys are the key to an onlinecommunity,andthelogincodeissoldautomaticallywiththetoy.Manufacturerscreatefun insteadoffrustrationwithelearningfeaturesontheInternetfortheirhightechhobbyarticles.Soft animalsbecomemediastarsonsocialmediachannelsthathighlightthebrands.Theplayfunctions inthecurrentmediaagearebecomingmoremultifaceted. Duelization Thecombatcontestelementplaysakeyroleinmanynewplayconcepts.Theingredientshereare fantasy,vampiresandtheMiddleAges,andproduceamixturetakenfromthecurrentmainstream oftheentertainmentindustry. Technization Technicaltoys,andespeciallytheRCsegment,arestillverypopular.Twofactorsthatarecurrently stimulatingthismarketshouldbementioned.Firstthe2.4GHzcontrollerswithtelemetrycapability thatareusedforcontrollingthemodels.Thisisamajorissueintheindustry,notonlyinthehigh end segment, but also in toys. The second factor is the ever cheaper bundles of model and controller. Appization Smart phones are also changing the business model of toy manufacturers and publishers. Many gameshavelongbeenavailableasanapp,alsobooks.Thelatestexample:modelrailwayfanscan downloadtheMrklinMobileStationfromtheAppStoreusingtheiriPadoriPhoneandinstallthe applicationintheirequipment.Sevenbillionappsweredownloadedlastyearalone. Productgroup1:ModelConstruction,Hobbies Thesmallmodelsarebecomingsmallerandsmallerandmorepowerful,thebigmodelslargerand larger.ThistrendthatemergedintheRCsegmentlastyearisalsocontinuingin2011.Thetrendto smallindoorhelicoptersisalsouninterrupted.Matteloffersasmallpowerwonderinsecretweapon format.TheminiatureR/Cmodels,theStealthRidesAutos,canbequicklyfoldedupandstowedin the slim box that also functions as a remote control. Spin Master with its Hawk Eye also shows wherethingsareheading.Theallrounderisthefirstindoorheliforthemassmarketthatcanshoot
videosandphotos.Itsusercanshootupto5minutesofvideosortakehundredsofaerialphotosand transfer them to the PC. Haribo is fun for kids. JAMARA knows this too and presents a Haribo Indoor Helicopter in the small helis segment. Carson Model Sport is at the other end of the spectrum. The company claims to show the worlds biggest remotecontrolled Semiscale Coaxial Helicopter,theSA315BLamaAirZermatt.Thehelihasanoveralllengthofsome86cmanda rotor diameter of 75cm naturally all with 2.4GHz 4channel remote control system. Remote control systems in general. The new remote controllers with integrated telemetry capability and voiceoutputshouldbeabigtopicinhall7Aagainthisyear.SoGraupnerisconcentratingfullyonits ownHoTT2.4GHztransmissionsystem,butalsooffersacompleteproductfamilyintheaircraft and car segments with lowcost starter models in RTR / RTF versions. Similarly Multiplex Modellsport,whoseCOCKPITSXMLINKisaremotecontrollerforfutureorientatednewcomers anddemandinghobbypilotsthatshowsupto8sensorvaluesinthedisplay.Thehighlightamong thenewaircraftistherobustDogfighter,whichcomesontothemarketasanalmostfinishedmodel and convinces with its speed, manoeuvrability and precise response to control commands. The Internethasnotonlychangedbusinessmodels,butalsothewayoflearning.robbeModellsportis now jumping on the elearning bandwagon with Robbe primo. Every buyer of the model glider receivesalogincodeforarobbewebsiteexclusivelyforbuyersofthemodel.Thewebsitecontainsa varietyofinformationandaids(texts,picturesandvideosforbuildingandoperatingthemodel).Sylt istheislandinGermany.Thegettogetherforthefashionablesocietyinsummer,arefugeforreal islandfansinwinter.robbepaystributetothegrandedameamongtheislandswithitsSyltPolice Boat.Theworkingmodelnotonlylookssmart,itcanalsobeimprovedwithanupgradekit.TheEEi Electric Vehicle is robbes contribution to the Toys go green special show. The original was developedandproducedbypupilsandtheirteacherattheHhscheidsecondarymodernschoolin Solingen.Themodelfocusesonlearningandexperiencingphysicalrelationshipsandexperimenting withenergyconceptsofthefuture.REVELLwantstolandahitwiththeMicroHelicopterwithout neglecting its core business of plastic modelmaking. The company presents a whole series of attractive new products in 2011, including the Airbus A400 M Transporter and the Wasa, a 17th centurySwedishwarshipthatsunkonitsmaidenvoyageandafterbeingsalvagedatthebeginning ofthesixtiesnowstandsintheWasaMuseuminStockholm.Atthesametime,REVELLpresentsa world innovation in Nuremberg: Childrens Airbrush. This is a compressor with four colour pens, which the children can use to produce their own creations: no cleaning necessary! Templates are enclosed. Although they are always eyed critically, military models have been among the most popularplasticmodelkitsforalongtime.InNuremberg,ItalerishowsareplicaoftheM.A.S.5684a Torpedo Boat with 230 parts and a length of 55cm. The kit also contains a detailed manual with information about the real version. The RC campaign at HASBRO enters the next round with the Actionmobil Tonka Ricochet Stunt Pro with a speed of 20 km/h. With the successor to the successfulmodelof2010,daringRCpilotscanperformthecooleststuntsandevenrepeatthemat thepressofabutton,becausethebesttrickscanberecordedwiththeaidofthefivestageremote control.Thespeedstercanalsoturnonitsownaxiswithoutproblems.Siku(Sieper)isextendingits fleet of metal radiocontrolled tractors in 1:32 scale with the John Deere 8345R. This model is equippedwith3servomotors,proportionalsteeringandaservocontrolledrearcouplinganddriving light with white and red LEDs. Herpa Miniature Models start 2011 with several collectors series. Herpaisthefirstmodelmanufacturertoventureanauthenticwindpowersystemexactlyto1:87 scale.Herpapresentsthisinproperstyleonseverallowloadersasindividualmodelsandsets.The windpowersystemcanalsobeorderedasacompletebuilding kitwithmotor.fischertechnikhas always concentrated on everyday engineering. Now the Swabians have improved their best seller ADVANCED Universal 3 for children of 8 years plus. Last but not least, Tamiya presents an AnniversaryEditiontomarkthe15thanniversaryoftheFighterCup.

Productgroup2:ModelRailwaysandAccessories Rollingstock:Ogaugeisquietlydevelopingintoatrendgauge.Currentexampleistherangefrom BRAWAArturBraunModellspielwarenfabrik.TheSwabiansgrabapieceoftheactionwiththree wagonmodelsofthepopularEpochIIIandIV(cartransportwagon,opengoodswagonanddust containerwagon).BrawalaunchesthreeversionsoftheClass384BavarianSteamLocomotivein HO gauge. Liliput (Bachmann) concentrates on EpochV classics with GR Class 217 diesel locomotives and the Railon GR Class 225 diesel locomotive, but also shows a heart for N gauge railwayfanswithitsnewdesignoftheClassE44.5ElectricLocomotive.AlsoinNgaugeisLemkes Siemens Vectron ELocomotive first introduced at the Innotrans in Berlin in 2010, which will be available immediately in three versions in the hobby train series. All models are equipped with excellentlightinganddigitalinterfaces.PIKOToysextendsitsrangeofmultipleunitsinthehobby segment with the Diesel Traction Unit GTW 2/6 Class 646 Stadler, which will come in five versions. Rivarossi, one of the brands in the Hornby Hobbies Group, has discovered the East German Railway. The fullfairing locomotive for the HenschelWegmann train with fleet number 61002 should be something for real fans with its martial look. Arnold offers three versions of the ClassE04ElectricLocomotive,alsonewdesigns.Abeautifulworkingmodel,theballasttrainfrom Plasser&Theurer,forthreewirewithcentrecontactcomesfromKibri.Theballasttraincompacts and the carriage moves with various light effects. Roco creates a link with the age of steam locomotives with a completely new design of the Class 10 Express Locomotive. This is why the RocolocoinHOgaugeisequippedforthefirsttimewithdynamicsteam,whichisdischargedatthe cylinders and controlled according to speed. The Salzburg firm spoils the model railway fan community with the Class 38 Steam Locomotive in TT gauge, one of the mostbuilt steam locomotivesinEurope.Themodelisequippedexworkswithdigitaldecoderandauthenticsound. The market leader for rolling stock, Gebr. Mrklin & Cie., is courting potential model railway newcomerswithanewconcept.TheMyWorldprojectwastopsecretandwasalsoenteredforthe ToyAward.This year Mrklin focuses onthe mining industry, which was already on theagenda a few years ago. Besides typical locomotives of this era, mainly new wagons are offered. One top higlight istheinsider model of theClass 50.40Freight Steam Locomotive with Trailing Tender, whichhasavarietyofsoundfunctionslikeairpump,cokeshovellingorvibratinggrate.Trixtreats theNgaugefanswiththeGRClass50. Accessories: The comeback of O gauge is also reflected in the range of many suppliers of model railwayaccessories.Forexample,BUSCH,whichlaunchedacompletecollectionofmodelbuildings anddecorationmaterialfor0gaugeonthemarketattheendof2010,hasextendeditsrangewitha RomanticDairywithmatchingaccessoriesfromEpoch3.TheViernheimcompanyalsothinksofthe normalrailwayfans.ThetrendtopicistheSmallVillagewithvariouslasercutmodels.Themodel buildingsaresupplementedbyamatchingNaturalCottageGarden.Movementanddigitalization also remain the permanent hits in accessories for model railways. NOCH, which celebrates its companycentenarythisyear,presentsitsrangeundertheprogrammatictitleofCelebrations.For its Micro Motion Series, the Wangen company presents a digitally controlled dance floor, on whichfiguresdancethreedifferentdancesonalaseredfloor.Thisyearshighlight inthelasercut andbuildingmodelkitsisTannau(Berg)StationwhichappearsinHO,TTandNgauge,andthe Victoria Mine in HO gauge, to match Mrklins theme of the year, the mining community. ViessmannsemotionseriesisalsoextendedwithWildWestfigures.Thesheriffsrevolverhas anLEDmuzzleflash.Gebr.FALLERalsogoesdigital.TheGtenbachfirmhasgivenitsCarSystem a digital basis, which promises even more functions and fun. Faller, which has presented regio themesinNurembergforyears,alsofocusesonlifeinthecountry.ItsHofgutModel(modelfarm)is averylavishlydesignedmodel,comprisingamainbuildingandouthouseandasmallleantowitha wall around the complete property. Auhagen focuses on the August Hagen AG Special Machinerymodelinamodularsystemdesignagainin2011.WiththeWorksFireBrigadeandnew extension components, all model railway enthusiasts can build a very individual factory all parts

are compatible with each other. VOLLMER is pushing its material change with bioplastic models and Brunntal Station. The highlights include the Gottlieb Daimler Memorial for the 125th anniversary of the automobile and the Holdup, Jeweller, Diamonds & Co. model with real Swarovskicrystals. Productgroup3:TechnicalToys,EducationalToys,ActionToys We used to drive them through the streets with whips, now they compete with each other in the childrensrooms:spinningtops.Beyblade,thebattletopsfromm4e/HASBROareexperiencinga renaissance.BeybladeisaMangaseries.Theyareallaboutchildrenwhofightwithspinningtops. The tops are marketed worldwide as licensed products by Hasbro and m4e AG. The game of the samenameisplayedinaspecialarena.Theaimistokeepyourowntopinthearenalongerthan youropponentstop.LEGOalsoletstopsfighteachother.TheNinjagoplaythemecarriesyouoff intoamysticalworldinwhichfourNinjaapprenticestakeupthefightagainstevilwiththehelpof themartialartofSpinjitzu.LEGOprovidesspinners(tops)andlotsofplaysets.SpinMasterlets theplayersfromtheJapaneseAnimeseriesBakuganintheformofactionfigureswithdifferent skillsfighteachother.TheplayersinthethirdseriesGundalianInvadersaredueintheautumn. TheZhuZhuPets,thecutehamstersfromGiochiPreziosithatweresosuccessfullastyear,also getamartialartsdepartment.AsKungZhuPetstheyfighteachotherinvariousoutfitsintheir own arena. Action is also on the agenda among HASBROs quickchange artists, the Transformers.Thethirdepisodeofthecinemafilmarrivesinthecinemasthisyear.Thenewlaser game system Light Strike from WowWee (Sablon) is just right for anyone looking for a fight. Lightgunsandtargetvestswithintelligentsightingsystemarereadyforplayingatfighting.Light alsoplaysakeyroleinanothernewproductfromthecompany:LiteSprites.Theelvesthatlivein thelightandcolouredmagicworldofLitetopiacancatchcoloursandpassthemon.PLAYMOBIL (geobraBrandssttter)movesthefightbetweengoodandevilintotherealmofsciencefictionwith itscurrentgameFuturePlanet.In2113,theERangersbuildenergystonesforproducingoxygenon aplanet.TheDarkstersplaythepartofevilandalsowanttheenergystones.Theclassicwindup HotWheelsfromMattelnowdriveupthewallofthelivingroomonWallTracksthankstoan adhesive tape from 3M. The electric helis are still turning flats and offices into airspace and are becomingmoreandmorereliableandversatile.TheMiniTyrannSliderfromCarsonModelSport candriveandflylikeacarthankstothecombinationofchassisandrotordrive.Audiquattrowill againexhibitaselectionofitsproductsforkids.Thehighlightin2011willbetheAutoUnionType CetronStudywithelectricdrive. Productgroup4:Dolls,SoftToys GoodnewsforBarbie:Kenreturnstoherinthekidsroomonhis50thanniversary.Theyhadbeen separatedsince2004. To make suretheBarbie ownerscanforgivehim,Mattelhas equipped him with a microphone that can record messages and play them back in Kens own language. By the way,Kencanalsoshavehimselfwithhotwater.Barbieherselfmakesabigappearanceagainin thecurrentchildrensfilmBarbie:AFairySecretinamatchingoutfit,ofcourse.Mattelhasused theMonsterHighchildrensandjuvenilebooksandtheirimplementationonthestageandinthe media as a basis for dolls in monster style. The same manufacturer presents the interactive doll Fijit, which can respond to questions with 100 answers. Fijit can dance too. In the baby dolls segment,ZapfCreationhasBabyAnnabell,whoalsorespondswhenspokentowithnatural like baby movements and baby noises. Dancing Danny from Zapf Creation brings totally new dimensionstoplayingwithdolls.Itcanimitatethenaturalmovementsofsmallchildrenanddance to music with the aid of a music sensor. Dressed in a stylish outfit, Blythe and her animal

companions extend the world of mini dolls in HASBROs Littlest Pet Shop. DressYourDoll from RoosProductionsistheidealmodelfordoityourselffashionswiththesamedollfashionslabel. Functional soft toys are the magic words among the cuddly animals again this year. The Hello KittysoftfigurefromClementoniteachesthechildrennumbers,lettersandshapesinteractively. MargareteSteiffshowstheCrazyRabbits,whichwillarriveintheshopsingoodtimeforEaster. Therabbitsinfivegaudycolourswithacutoutsheettakethekidsintoafantasyworld.HASBRO extends its plush world Furry Frenzies with Furrstars, who play their own songs and dance to them. The golden retriever puppy Cookie Pie is the youngest addition to the FurReal Friends family. It responds to touch and noise by nodding its head and blinking. Erich Kstners novel Conference of the Animals has been filmed and the DVD will be in the shops in May 2011. HEUNEC Plschspielwarenfabrik has the main characters as soft animals. The plush hamster Chatimals from Funny Farm simply copies everything you say. The first hamster with its own YouTubeChannel(www.youtube.com/chatimals). Productgroup5:Games,Books,LearningandExperimenting,Multimedia Three remarkable anniversaries are approaching on the games front. The classic card game WizardfromAMIGOSpiel+Freizeithasits15thbirthday,whichthepublishercelebrateswitha fineanniversaryedition.TheCrazyLabyrinthfromRavensburgerSpieleverlagreceivesaspecial editionwithsurprisingactionelementsforits25thanniversary.MattelsclassicUNOcelebratesits 40thanniversarythisyearwithareprintoftheoriginalcards.MattelalsopresentsScrabbleDash Fun, a new Scrabble version for underway. The players receive letter cards and have to solve a standardtaskasquicklyaspossiblewiththebestscoreineachround.Thegamepublishersnaturally keepaneyeonthespiritofthetimes.UniversityGamespresentsMichaelJacksonsKingofPop Gameandmakesuseofthecontinuingmediahype.Eroticcanplaytoo.Intheinlovegamefrom HUCH!&friendsHutterTrade,twopeopleinlovecanaskquestionsandseduceeachotheratthe sametime.HASBROpresentsSimonFlash,atechnicallyupgradedsuccessortotheSensoclassic ofthe80s:fourcolouredtileswithinnovativeinterfacetechnologymustbeputintotherightorder asquicklyaspossible.TheFranckhKosmosVerlagsendstheplayersintotheAbteiderRtsel (AbbeyofPuzzles),wheretheymustcunninglyfindsolutionstopuzzles.SchmidtSpielegivesthe evocative family game Draco an innovative game mechanism. tiptoi from Ravensburger Spieleverlaggivesmemoryanewdimensionintheborderlandbetweenmultimediaandgame.The tiptoi pen brings the picture cards in the tiptoi memory animal records to life with sounds. Ravensburger relaunches its commitment to experimental kits. The ScienceX series presents Securing Evidence at the Scene of the Crime with all the utensils for a successful forensic scientist.FranckhKosmosVerlaghasbeeninvolvedwithalternativeformsofenergyforyears.Five more experimental kits on this topic appear in March in the Renewable Energy series: a flexible modular system permits the construction of different models. The components of the various experimentalkitsarecompatiblewitheachother. The book sector now faces its next upheaval following the talking book revolution. The ebook is capturing the publishers of childrens and juvenile books. The traditional book is being upgraded with electronics see tiptoi from Ravensburger Spieleverlag, which shows new variants in Nuremberg. Various publishers announced plans in October 2010 to follow with talking pens specially designed for educational and childrens literature. Gabriel Verlag presents an interactive experiencewithitsneweditionoftheKrssclassicABC,ABCNoahsArkisPuttingtoSea.ars edition Kinder und Geschenkbuchverlag also relies on the Ting Reading Pen in its new Wimmelbooks.Incontrast,CarlsenVerlagswearsbyalmostconventionalsoundbookslikeListen. WildAnimals.Thetrendtoentertainingbestsellers,series,fantasyandlavishnonfictionandpop upbooksalsocontinues,asshownbyShawntheSheepMyveryownpopupalbumfromBoje Verlag.EventhefictionGraphicNovelinfiltratesthesegment,forexample,withTheAmuletof

Samarkand Graphic Novel, cbjVerlag (Verlagsgruppe Random House Bertelsmann). A new trendalsoappearstobeemerging:Singing!Peoplearenolongerafraidtosingevenfolksongs,as the Song Project proves. Other book projects should follow. JUMBO Neue Medien & Verlag, which celebrates its 20th birthday in 2011 with a new edition of 8 CDs for the 15th birthday of KleinenRabenSocke(Little Raven),callsupon parentsandsmallchildrentojoininthesinging and dancing with Lets sing with numbers and Klezmer for children". The radio play series TheLittleKnightTrenkbasedonthechildrensbookofthesamenamefromKirstenBoie,which appears parallel to the new TV cartoon series, provides more literary listening pleasure. The inventors of Little Raven, the EsslingerVerlag J.F. Schreiber, celebrate the anniversary with books, nonbooks and a nostalgic 3 D wooden puzzle. The market for nonfiction books is becoming increasingly complex. Sales can be made with good and smartly prepared topics. For example, for the 10th anniversary of Wissen macht Ah! (TV knowledge programme) Loewe Verlaglaunchesthefirstsmartalecbookonsteamlocomotives,lightbulbs,Velcrofastenersand toilet paper. cbj is also on board with Nature Guide for Discovers and Arena Verlag in cooperation with Westermann Lernspielverlag launches its new learning aid series Learning Adventureonthemarket.CoppenrathVerlagbacksretrowithpicturebookslikeQuakQuakand Tuff Tuff with illustrations from graphic designer icon Graziela Preiser. Verlagsgruppe Oetinger continues the Olchi hype with new books and a host of nonbook articles. For fans of the The Three???,FranckhKosmosVerlagpublishesasmallsensationandtheTopSecretEdition.It presentsthreeuntilnowunpublishedstoriesfromthe80sand90s. Productgroup6:FestiveandTrendArticles,Carnival The Middle Ages and all the associations of mystical worlds, enchanting stories and fabulous creaturesarebecomingestablishedtopicsamongthecarnivalcommunity.Anerainwhichanarmy of magical beings, mighty artefacts and mysterious powers existed between everyday life and godliness.Itiseasiertoslipintotherolesofthecharactersthatexistedinthosetimesandworlds withtherightcostumesandaccessories,suchasthosefromFritzFries&Shne.Thepirateisstill thenumberoneinthecostumehitparade.ThePiratesoftheCaribbeansagahascontributedalot towards making the gruesomely attractive life of pirates the setting for a wide variety of carnival activities.AndreaModenhasmanylovelyexamplesinitscollection.Thecarnivalisapparentlyalso a welcome occasion for escaping to an age not too far back in time. The 60s and 70s of the last centuryareapopulardestinationforjourneysintotime.HILKACSARofferstherightoutfit.The carnival breaks whenever they take place in this world are a welcome opportunity to slip into rolesthatarestigmatizedinreallife.Manyapunkrubshiseyesindisbeliefwhenheseesgrandpas withpunkwigsandtemporarytattoosorgrandmaswithtornnetstockingsstaggeringhomefrom parties.TherelevantoutfitisobtainablefromcompaniessuchasOrlobKarneval.Thewildwestis stillanastonishinglypopularplaygroundfortheboys,althoughcowboysandIndianshardlyplaya roleanymoreintodaysmediaworld.Expertssaythatcowboysareinthemajorityatcarnivalevents probablybecausetheIndiansmorefrequentlylosethearmedfights.Therightweaponsforthisare availablefromJ.G.Schrdel.Thegirlsstilllikeplayingatbeingprincesses,butfairiesandelvesare almost as popular. The mainstream says hello! Rubies Masquerade has the crowns for the blue bloodedandthemagicwandforthelegendarycreatures.Thiscompanysrangemakesitclearina particularly vivid way what a major role licenses meanwhile play in the costume segment. Harry Potter,Batman,Superman,StarWars,AvatarandMichaelJacksonarethestarsintheshops. Licensesarealsothebigissueinthefestivearticlessegment.Mottopartiesarebecomingmoreand more popular. They also offer pleasant opportunities for a civilized flipout outside the carnival season. Besides the costumes, suitable decoration from firms such as C. Riethmller is also very importantingettingthepartygoersintotherightmood.

Productgroup7:WoodenToys,Craftworks,Gifts TheToysgogreenspecialshowisaimedatthecorecompetenceofthesuppliersofwoodentoys, whoincreasinglyrelyonFSCandPEFCcertifiedwood,bambooormaterialmixes.Butthematerial isonething,implementingtheplayconceptanother.WithEcoTown,PlanCreationsattemptsto putthemegatopicsustainabilityintopracticeasagame.Theaimoftheecotown,atownthat functions with clean and renewable energy, is to help children understand the meaning of sustainableliving,andisalsoanexamplethatthetrendtowardseducationalgamesiscontinuing. Other manufacturers who are not necessarily typical suppliers of wooden toys are also backing greenproductswithalearningfactor.EcoTechCityGarageisaplayconceptfromMajorettethat intendstoteachchildrenhowelectricalenergyisproducedbymovementandtheuseofforce.HaPe from China sticks to its line and expands its emoto and ecopter fleet of trendy evehicles of bamboo. e stands for ecological. They are supplemented by the eminivehicles. Dieters HolzspielzeugpresentsanOutdoorSolarCookerforlargeandsmalloutdoorfans,whocanusethis ultralight solar cooker for cooking with solar energy during hikes, bike and motorbike tours or camping!HCMKinzelpresentstheSolarCarintheGreenScienceseriesofexperimentalkits, which explains why a car runs on sunshine. JAMARA offers a similar pedagogical concept. The Solar Kit can be used to build altogether six different solarpowered models. The Ecological series introduces children to handling alternative energy forms in play. The French company Buki also offers a building kit called Engines Telecommandes, with which 22 different models can be built that are driven by salt water. Another example of the diversification strategy of many companiesisSchmidtSpiele.ThecompanyspremiumbrandThreeMagicianslaunchesarange ofwoodentoysfrombeechandrubbertreewoodwithaltogethersevenarticlesinthecategories pullalong and pushalong toys, plugin and sorting toys and building bricks, because the Berlin companyexpectsgrowthimpetusfromthepremiumrange.Coulditbeanewtrend?TheTerraKids Construction Kits from HABA Habermaa encourage children to build their own objects again, likeREVELLsLeonardoKitsdo.Thekitsofplywoodguaranteefastbuildingfunwithoutovertaxing the motoric skills of the SMS generation. Selecta Spielzeug supports sustainable forest managementbyusingPEFC/FSCcertifiedwood.Thisisnowalsoshownbythepackagingconcept. Withitsrevisedbuildingbricks,theBavariancompanyrevivesaclassic(likeBrio),whichimpresses withitscombinationofnaturalwoodandintensivecolours.Sevi,Europesoldestbrandofwooden toys,celebratesitsanniversarywiththeeditionofmanyclassicsinanewoutfit,whereasBriowith its Classic Line in retro look builds on the very first Brio railway: back to the roots with simple designasitwere.BeautifullayerpuzzlesfromRebeccaMeyercanbeseenonthestandofBeleduc Lernspielwaren.Sheep,cowsandpigsarethenewtopicatHeimess(Gollnest&Kiesel),whichthe companyproducesinminitrapezes,pramchainsandgrips.KendamaEuropeprovidesachallenge with the original Kendama from Japan. Excitement and play fun are guaranteed with over 1,000 differenttricksthatbuildoneachother.Itishardtoimagineanytoyfairwithoutdollshousesand variousmanufacturersalsoshowthisclassictoyinNuremberg.Amodernversionforplayingfromall sidesofthehousecomesfromFairwerk,abrandoftheInntalWorkshops,whichalsosupportsocial sustainability.Baufixfocusesonfeltagain,whichoffersthekidsextradesignpossibilities.Whereas themajorityofpushalongtoysarebasedonanimalmodelslikedragons,ducks,sausagedogsor cocks,theWalterbynicbrandtakesadifferentapproach.Thisvariantismarkedlysimple,asifclear aestheticsisnowcalledforinthekidsroom. Productgroup8:Arts&Crafts,CreativeDesign The suppliers of materials for arts & crafts and creative design constantly offer innovative techniquesandmaterialsatrelativelyshortintervalsthatgiveconsumersnewpossibilitiesfortheir creative and artistic activities in addition to the classic handicraft themes. The Harumika series fromBandaiToys&Entertainmentshowshowtosuccessfullyappealparticularlytoolderchildren

with the Fashion Designer theme. The Harumika designers need no scissors, thread or adhesive for their creations. A.W. Faber Castell announces new inspiration for water painting with its new Connector Paintbox to mark the companys 250th anniversary. The paintbox contains 12 or 24 economical paints in bright colours. The paints cover well and are applied using a selection of stylishlydesignedroundandflatbrushesandafoldingwatercarton.TomypresentsClayzee,an innovativemodellingmaterialwithanamazingeffect:thefinishedshapedproductsonlylookasif theyaremadeofclay,wood,cork,stoneorfossilizedstoneafterdryingintheair.Inadditiontothe modelling material, each set contains tools and accessories for designing, painting and hanging. Hobbygross Erler with its EFCO brand shows balloon art. The Ralfs Art in Balloons range enableschildrentocopythetrickstheyknowfromclownsandentertainerswhoturnballoonsinto sausagedogs.Thesetscontaindetailedinstructionsandallthenecessaryaccessoriesandtoolslike pumps and stickers. Why not use your own body as a projection screen? C. KREUL and Hesse & Voormannhaveassembledaselectedbasicrangeofvariousmakeuppaintsandtattootemplates. FantasyMakeUpisproducedinlinewiththeEUCosmeticsDirectives.Afterbeingoneofthe5 bestselling toys in Spain in 2010, Funny Farm Trendprodukte now offers the selfdesigned handbagsinGermanytoo:Color`Me`Mine.Actuallyhardlysurprising:the3Dhypehasalsoreached the arts & crafts and creative design segment. The Crayola brand from Vivid is an outdoor chalk with3Deffect.JustputontheCrayola3Dgogglesandtheselfmadeworksofartgrowinthree dimensions.HASBROextendsitsPlayDohbrandtocoverfood.Startinginthespring,youcan knead your own delicious breakfast, and the PlayDoh Pizzeria offers lovely homemade pizzas in the autumn. The modelling material Fimo from STAEDTLER attracts attention with extensions to its creative lines. The set concepts, workshop boxes and Soft Colour Kits are attractiveadditionsforanyagegroup. Productgroup9:Sports,Leisure,Outdoor Back to nature or whats the weather like? is what Bressers (MEADE Instruments)newMyFirstWeatherStationisallabout.Thishelpschildrenofprimaryschoolage tomaketheirfirstcorrectweatherforecasts.Thechildorientatedweatherstationincludesawind direction indicator, a wind speed meter, a thermometer, a rain meter and a stand. The weather stationisanotherexampleofearlylearningbyplaying,whichisanelementofallproductgroupsat theInternationalToyFair.LSSIGnowhelpsallchildrenontheirwayfromthecityjungleintothe animalworldwithitsnewcollectionofchildsbackpacksinXLsize,trolleys,sportsbagsandbags. Themixofcoloursandanimalmotifsmakesthemtrendyleisurecompanions.TheAmericantrend settingcompanyRazoristheepitomeforcoolscootersandscootersarenowalltherageagain.The Californiansnowintroduceevenmoreaction.TheSparkScooterisequippedwithaspecialspark sprayerthatensurestherightshowerofsparkswhenpressed.L.A.Sports(HiMarkGroup)arealso convincedthattheissueofchildrenandmovementisbecomingmoreimportant,whichiswhythe companyhasaddednewmodelstoitsscooterrangewithilluminatedrollersandlighting.TheDLX versionoftheSparkScooterevenhasluminescenturethanewheels.Buttheresevenbetterto come. Hypro International presents a socalled Shooter Scooter, which is said to clear the way withfoamdarts.Afiringunit,whichcanalsoberemovedatanytime,isfixedtothehandlebars, but is just right for any gang if needed for a real fight. Zoch Verlag also promises no end of outdoorfunwithCROSSBOULE,inwhichallthrowingtechniquesareallowed.Thenicethingabout thisvariant:youcanplayitwheneverandwhereveryouwish.Theballsareofsoftmaterial,flexible andsqueezy,sotheystaywhereveryouthrowthemarealchallengeforeveryplayertogetclosest to the jack. Crossboccia is also available from racket sports specialist MTS Sportartikel (Sales), which is already talking of a new threedimensional trend sport. The manufacturer Schildkrt FunSports(MTS Sportartikel ) has thought up a particularly cleverlook forthis product, atextile bagwithvariousstrapsandzipclosurewithnewdesignsfortheballs.Astrojaxisstillayounggame of dexterity, which has made history through its use in places such as Nasas international space

station. ACTIVE PEOPLE preschool & activity toys launches a new generation this year with Astrojax MX. Each ball is of modular construction, which gives the players the possibility of combiningallpiecesofthesetinanewwayandadjustingexactlytoskillandpersonalstyle.PUKYs CATS6Ceetyismanythingsinone,apushchair,atrike,asafetyseatforthecar,andwhatelse? Itcombinesthebestofallworlds.Asatricycleforpushingincitymodeforeverydaycitytours,the runaboutoffersmothersenoughstowagespace.Inplaymodeitisaconventionaltricycle:sotwoin one. Heinz Kettler also announces an innovative trike for children of 2 years plus, the Startrike. rollytoysFranzSchneider,theoutdoorbrandthatstandsforlicensedtractors,hasalsogotwhatit takeswhenitcomestoplaying.TheNeustdtcompanypresentsthreenewtractorsinNuremberg, including the CLAAS Axos 340 in the rollyFarmtrac series. HUDORA shows One2Run. The company presents a new pushalong bike developed in cooperation with nursery schools and the BergischesInstitut,whichtakesintoaccountthepreviouslyneglectedergonomicneedsofchildren between 2 and 5 years. RingStix from Hans Viering should give all movement enthusiasts real pleasure.Thegame,whichinvolvesusingthesticktocatchthelowflyingringthrownbyapartner, isbestplayedonthebeach.Thisobviouslytrainseyehandcoordinationnoagelimitsandbasically suitableforbothsexes. Productgroup10:SchoolArticles,Stationery Licensedthemesandmerchandisinghavemeanwhilecapturedtheschoolarticlesbusinesstoo.The mostrecentexample:DepescheVertriebGmbH&Co.KGhaspurchasedtheextensivelicensefor thePlaymobilbrand.TwoPlaymobilschoolsatchelsetswillbelaunchedingoodtimeforthestart ofthenextschoolyear.Pencils,colouredcrayons,rulersandpencilsharpenersmakethePlaymobil allroundpackageforschoolstarterscomplete.Cars2,whichcomestothecinemasinthemiddleof the year, is already casting its shadow, and not only in the toy industry. Undercover GmbH, the specialistformarketinglicensedproductsintheschool,stationeryandpaperproductssector,starts with a whole bundle of Cars school products. The spectrum ranges from classic Cars school satchels,backpacks,cases,schoolbagsandnotebookstothemegaschoolset.HerlitzinBerlin isalsorelyingonthesalespromotioneffectofbrandsforitsownbusiness.WithitslicensedPussy Deluxeseries,thebrandarticlemanufactureroffersamultifacetedseriesofschoolarticlesfor13 to 18yearold luxurychicks. The productseries includesPussyfountain pens, ballpoints, pencil cases, notebooks and diaries, exercise books, spiralbound notebooks and folders that should ensure the right presence inside and outside the school. The newcomer ergobag relies on classic values.Incooperationwithorthopaedists,physiotherapistsandscientistsfromMarburgUniversity, the Cologne company has developed an ergonomic school bag that adapts to the shape of the childsbackandensuresoptimumweightdisplacement.Theergobaghasabreastandhipstrapand broadhipsupportsthatshifttheweightfromtheshouldersandupperbacktothesturdysacrum, similartoatrekkingrucksack.MEDEURASGmbHisalsoconcernedaboutparents,grandparents, unclesandaunts.Theyappeartopreciselyrecognizetheproblemofsomethingsmarttheycangive thechildrenfortheirbirthday.Theanswer:Mr.AnswerSchool!Insidethepenisacribthatgivesits user useful tips on maths, English and geography. The pen is currently available in versions for maths, geography, English and a secret variant the latter to make sure the fun aspect is not neglected. Developing the right technique for writing is now to be easy for school starters and teenagers. STABILO EASYergonomics experts is the name of the sorcerers apprentice. This is a comprehensivesystemforlearningtowritethathasbeendevelopedwiththeaidofscientistsand educators.Pelikanalsooptsfortheeasywayanditsawardwinninggriffixwritinglearningsystem has received an addition to the family. Lyra BleistiftFabrik offers an allrounder. The Groove Triple1is a coloured pen,wax crayon andwatercolourpen all in one.The Young LineCollection fromONLINESchreibgertepresentstheXpand,afinewritingutensilbutwithasimpleshapeand design.Thisalsoconcealsfeaturestosurprisetheuser.Thegripofthefountainpenandrollerball penslidesoutdynamicallywhenthecapisopened.KitsforKidsisonceagainthenameofthegame

atSTAEDTLER.ThecompanysFIMOseriesthewinneroftheCreativeImpulseAwardpresents newRobotandUnicornmotifswithspecialpigmentsthatlightupinthedark. Productgroup11:BabyandInfantArticles Itseemsparadoxical.Thetargetgroupisshrinking,butsalesarerising.Whatthesuppliersofbaby andinfantproductshaveachievedforyearsdeservesrecognition.TheBelgiandesignersofNicotoy (SimbaDickie Group) have blown a fresh breeze into the baby soft toys segment with the new Jeans line. The line with the blue jeans character covers cuddly rabbits, toy clocks, blankies, a pyjama bag and soft toys for gripping and understanding. Margarete Steiff is also expanding the baby segment strongly. Esel Issy will be available as cuddly animal, grip ring, comforter and toy clock.TheOball(HCMKinzel)providesintensivetouchandgripexperiences.Roundopeningsmade byweldingindividualringstogetherformtheelasticsurfacearoundthehollowinsideoftheOball and tempt babies to grip and hold. My Speaking Cuddly Bear in the ministeps series from Ravensburger Spieleverlag can speak. It asks the children to listen, play and cuddle using simple sentences.FisherPrice(Mattel)hasdevelopedtheSafariplaymat,whichnolongerhasaplay archclosedatthetopbecausethismakesitdifficultforadultstoplaywiththechildren.Theversatile matching Safari Dreamlight Mobile helps children to sleep. Laptops for small children? Certainly! FisherPrice presents the Fun 2 Learn Laptop with interactive LED screen. The learning mode in EnglishandGermangivesthechildinitialplayfulexperienceswithaforeignlanguage.Asmalldog acts as learning and playing companion. The Polly Pocket Lollipop Water Park Play Set from Matteltakesyouoverthewaterslideandintofuninonego.Whetherpool,observationplatformor swing,Pollyswaterparkhasloadsofbathingfuntooffer.AcolourchangeeffectmakesPollyshair turnfrompinktobonbonblue.Manygamesthatappealtosmallchildrenareactuallydesignedas family games. Now the tiny tots can also play the classic UNO, which celebrates its fortieth anniversarythisyear.MattelhasdevelopedUNOMUHforthechildrenssmallhands,whicharenot yet very good for holding cards. All animals run around higgledypiggledy and must return to the farmquickly.Eachplayerreceiveshisownsmallstall,wherehecanhidehisanimalsfromtheother players. Selecta Spielzeug concentrates its game range for small children completely on the youngest target group. The classic Lotto Forest helps small game newcomers to combine their visual perceptions with thinking and speech. In the memory game Pappsatt (Feeding Time), animalsarewaitingfortheirfoodinthezoo.Butwhatdoeseachanimaleat?Thegametrainsthe memorybyplaying,supportsconcentrationandrewardspatience.