Erin Mathe

1926 Deer Hill Court Wayzata, MN 55391 952-261-8148 (c) erin.mathe@gmail.com WHAT I CAN DO FOR YOU:
With a combined 11 years of TV news and public relations agency experience, I can tell you whats newsworthy, develop a solid pitch and train your spokesperson to deliver key messages with confidence, ultimately getting the media attention you want. To visually reinforce your message, I can create, write and direct a professional corporate video for meeting, Web or sales force use.
EXPERIENCE Media Relations Manager, Minneapolis, MN June/02 August/07 Carmichael Lynch Spong Public Relations
Served as proactive and crisis media counsel to consumer, financial, pet-care and philanthropic clients. Created and executed media campaigns designed to garner national media attention averaging 100 million impressions or more. Coached spokespersons for national and local TV, radio and print interviews. Cultivated and maintained media contacts with key consumer media, including top reporters/producers at national broadcast media. Represented media group in new business presentations specializing in broadcast outreach. Scripted, produced and directed corporate, Web and product launch videos. Hasbros Rubiks Cube Co-executed media relations strategy for the Rubiks Cube in conjunction with the movie The Pursuit of Happyness, resulting in more than 250 million media impressions including the Today Show, Fox News, The Martha Stewart Show, and USA Today. Media relations drove Rubiks Cube sales up 80 percent during the 2006 holiday season. Maytag Supported media relations to announce the new Maytag Repairman, including coaching him prior to national media interviews. Secured media coverage in each of the three audition cities and national media exposure during winner announcement including Associated Press, New York Times, USA Today, and CBS Early Show. American Standard Led media relations efforts to launch and gain coverage for Champion toilet to include retaining and training spokesperson Ty Pennington of TLCs Trading Spaces and leveraging a chapter on plumbing in his new book Tys Tricks. Also prepared CEO Fred Poses for interviews on CNBC and other business media. Additional Clients A.G. Edwards, American Humane Association, Dunkin Brands, Harley Davidson, Jack Links, Lutron, Martek Biosciences, Master Brand Cabinets, Select Comfort, Sherwin Williams and TRANE.

Career Snapshots:

Reporter/Anchor 1996 2002
KWGN TV (Denver, CO); KOAA TV (Colorado Springs, CO) and KRTV (Great Falls, MT) Daily story generation, interviewing, writing and solid live, on-air delivery.

PROFESSIONAL AWARDS

Silver Anvil, Public Relations Society of America, A.G. Edwards Nest Egg campaign, 2006 Bronze Anvil, PRSA, PETCOs On Your Bark, Get Set, Go! Chihuahua Races campaign, 2006 PR Week finalist, American Standards Ty Gets a New Toilet video, 2005

EDUCATION

University of St. Thomas, St. Paul, Minnesota Bachelor of Arts in Journalism