Diane Shohet

3 Sawin Street Arlington, MA 02474 (617) 803-5806 diane@shohetconsulting.com (email) Work Experience

Shohet Consulting, CEO

December 2009 Present
Translating corporate vision into successful marketing results and products, Shohet Consulting offers a proven track record of on-time, on-budget delivery of strategies, projects and products that exceed revenue and quality expectations. Services include: marketing strategy, brand positioning, and creative product development.
Oxfam America, Director, Communications
December 2005 December 2009
Directed marketing and communications functions for Oxfam America, an international non-profit agency focused on ending poverty, hunger, and injustice. Managed media relations, publications, online communications, and web capability and products. Successes include: expanded Oxfam online community from 50K to 370K in less than 3 years; launched and develop online marketing initiative, Oxfam America Unwrapped, which delivers over $1.5M yearly in unrestricted revenue; regularly place key policy and advocacy positions in top-tier media; produce over 200 publications yearly that advance outreach and campaign initiatives; redesigned OxfamAmerica.org (May 2009); implemented aggressive Oxfam presence on all major social network sites (You Tube, MySpace, Twitter, FaceBook); launched mobile advocacy program; conduct brand and messaging market research and; consistently exceed revenue and constituent growth targets. Supervise staff of 30+ communications professionals and advise remote, international communications staff.
Digitas, Associate Director, Project Management
March 2001 September 2004
Directed project management function to achieve successful integrated marketing programs for select Fortune 500 clients. Managed in-house budgeting and production of all Web, CD-ROM and print components for client accounts including General Motors, Delta, and FedEx. Implemented standard processes, project management tools, and budgeting procedures for client work. Reduced Digitas absorptions by 200%. Supervised up to 10 full-time project managers.
Family Education Network/Pearson Learning Network, Executive Producer

March. 2000 March. 2001

Oversaw production group for leading family Web site, FamilyEducation.com, with more than 8 million monthly page views and 250,000 pages of unique content. Managed on-site staff of 5 producers and production assistants. Developed strategic vision for site, redesigned site architecture, implemented new features and functionality on Vignette to ensure increased page views and memberships. Promoted to Director of the Student Channel upon acquisition by Pearson. Established strategic and editorial direction for the student focused-offering in Pearsons new Learning Network. Created site navigation and functional prototype for soft launch of Student Channel.
Hasbro Interactive, Executive Producer

Dec. 1997 Dec. 1999

Established and directed the Childrens, Girls and Interactive Play unit for Hasbro, the worlds second-largest toy company specializing in family entertainment. Responsible for development of 15-20 titles per year, with $10 million annual budget. Hired and supervised staff of 5 internal producers. Established, negotiated, and maintained relationships with licensors (Nickelodeon, Britt Allcroft, Sony Signatures). Negotiated with, contracted and managed external development groups. Provided overall creative and production direction for all childrens products.
The DI Group, Executive Producer

Feb. 1997 Nov. 1997

Directed New Media unit for broadcast design/new media development house specializing in corporate/promotional CD-ROMs and Web sites. Managed hiring of staff, conducted sales calls, maintained and fostered client relationships, wrote product proposals and established product budgets ranging from $25K -$500K. Directed five-person internal development team with a special focus on strategic vision and information architecture.

Virtual Entertainment, Director of Product Development

Nov. 1995 Jan. 1997

Managed internal product development for consumer software company specializing in child/educational and family/lifestyle software. Supervised staff of 11 graphic artists and programmers, established and oversaw product lineup, identified and negotiated for outside licenses, wrote technical specifications and character dialogs, directed game design and navigation, and maintained development schedule for eight shipping titles per year.
Prentice Hall, Manager of Technology Development

Nov. 1992 Oct. 1995

Consulted on development and production of all technology projects for a large educational publisher. Arranged co-ventures with external content providers/developers, negotiated project contracts, established product development standards and protocols, initiated in-service teacher training program, and established customer support services.
Ngee Ann Polytechnic (Singapore), Producer

Oct. 1991 Aug. 1992

Managed video production unit for Ngee Ann Polytechnic, a large technical university in Singapore. Supervised staff of 7 producers, photographers and graphic artists in the production of technical education and promotional videos. Provided instructional design recommendations to clients, wrote scripts, directed talent/technical crew, and supervised post-production.
The Williamson Group, System Support Specialist

Sept. 1987 Dec. 1988

Provided on-site computer instruction and support to museum personnel for the Williamson Group, a museum and school-consulting firm.

Education

Masters in Education, Harvard University Graduate School of Education Bachelor of Arts, Wellesley College

Credits

CD-ROM Titles Titles
2000 CandyLand Adventure 1999 Nickelodeons Cat Dog Chutes and Ladders Furby Guess Who Monopoly Jr. Stuart Little Thomas and Friends Tonka Construction 2 *Tonka Raceway Trivial Pursuit Millennium 1998 My Little Pony Operation Candy Land: The Game Girl Talk Email Scrabble Email Classic Games Email Battleship Upwords 1997 MTV Upfront 1996 Vote America ** Childrens Skills Test Grades K-3 Childrens Skills Test Grades 4-6 Childrens Skills Test Grades 6-9 Career IQ Test Love & Relationship Test Personality Test More IQ and Brainteasers Creativity Test

Publisher

Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive MTV Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment Virtual Entertainment

Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Family Child/Entertainment Child/Entertainment Child/Entertainment Child/Entertainment Family Family Family Family Sales/Promotional Child/Educational Child/Educational Child/Educational Child/Educational Family Family Family Family Family

Position

Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev. Director, Prod. Dev.
* Working Mother Top Kid Pick for 1999. ** Codie Award Finalist: Best Debut Title of the Year.
Diane Shohet Credits Page 2 Interactive Toys (CD-ROM and Plastic or Electronic Toy combinations) Titles
2000 Tonka Dig N Rigs Playset 1999 * Easy Bake Oven Playset Playskool Store Playset Nerf Jr. Foam Fighters Playset Clue Jr. Playset 1998 Star Wars Millennium Falcon Playset
Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive Hasbro Interactive
Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer Executive Producer
* Sesame Street Top Toy 1999. Family Fun Magazine Editors Pick 1999. Better Homes & Gardens Years Best Educational Toy 1999.

Websites Titles

2005-2009 oxfamamerica.org oxfamgifts.com oaaf.org 20012004 fedex.com gmc.com pontiac.com digitas.com 2000 familyeducation.com learningnetwork.com/students 1997 CIDEX (Internet Site) John Deere Gold Circle (Intranet Site)
Oxfam America Oxfam America Oxfam America FedEx General Motors General Motors Digitas FEN Pearson CIDEX John Deere
Non-profit Consumer Non-profit Consumer Consumer Consumer Consumer Informational Educational Consumer Consumer
Director Director Director Project Manager Project Manager Project Manager Project Manager Executive Producer Head Executive Producer Executive Producer

Videodisc Titles Titles

1994 * Visions of America

Prentice Hall

Educational

Manager, Prod. Dev.

* Gold Apple/National Educational Film and Video Festival.

Diane Shohet Credits Page 3 Television Series Title
1991 * Where in the World is Carmen Sandiego? 1990 * Long Ago and Far Away Los Destinos: An Introduction To Spanish 1989 Against the Law Local Heroes: Global Change

* Emmy Award Winner.

Broadcaster
WGBH/Boston WGBH/Boston WGBH/Boston
Child/Game Show Child/Animated Educational
Script Coordinator Production Assistant Production Assistant
Fox Television WGBH/Boston

Drama Documentary

Production Assistant Production Assistant

Written Publications

Accessing Distance Education, a report commissioned by WGBH. Program Notes, Singapore International Film Festival Guide. In Third World, Education Comes in Radio Waves, Boston Globe. New Focus on the Middle East, Boston Globe.

Awards

Innovation and Technology Award, Hasbro Interactive, 1998.

Your journey into this newest chapter of the
Star Wars saga begins here! Explore the story,
meet the characters, stay up-to-date with store launches, special events and more everything
find the following information in this guide, you will.
you need to know is right inside!
Welcome to The Clone Wars !
Star Wars: The Clone Wars..3 Character Profiles.. 4 -7 Products 3 Action Figures.. 8 -Vehicles.. 10-11. Galactic Heroes.12 -13 Mighty Muggs*..14 -15 Store Events & Product Exclusives..18-21 Product Checklist..22
Star Wars takes on a dazzling new look in the first-ever animated feature from Lucasfilm Animation. The galaxy is consumed by the Clone Wars, pitting the evil Separatists and their droid armies against the Republic and its Jedi protectors. To gain an advantage in the escalating conflict, Jedi Knight Anakin Skywalker and his Padawan learner, Ahsoka Tano, are sent on a mission that brings them face-to-face with crime lord Jabba the Hutt. Theyre also being pursued by Count Dooku and his sinister agents -including the mysterious Asajj Ventress -who will stop at nothing to defeat the Jedi. Meanwhile, on the front lines, Obi-Wan Kenobi and Master Yoda lead the clone army in a valiant effort to resist the forces of the dark side.
STAR WARS: THE CLONE WARS
The galaxy-spanning adventures of the epic Star Wars saga continue in The Clone Wars. Set between Attack of the Clones and Revenge of the Sith, the struggle between good and evil continues during the galaxys most devastating conflict the Clone Wars. Join Anakin Skywalker, Obi-Wan Kenobi and Jedi Master Yoda on the front lines of an action-packed contest between the noble Jedi and the evil Sith, as the fate of the Star Wars universe rests in their hands.

In theaters August 15!

Character Profiles

Ahsoka Tano

Anakins Padawan, Ahsoka, both amuses and exasperates her master with her plucky attitude and impertinent comments. She is tasked with keeping Jabbas son safe as she and Anakin try to escape their attackers.

Captain Rex

Captain Rex accompanies Anakin Skywalker to the planet Teth to rescue Jabbas kidnapped son. Like all clone troopers, he never wavers in his commitment to a mission, even if he knows it could be his last.

Anakin Skywalker

Anakin is sent to rescue the kidnapped son of Jabba the Hutt, an act that will not only save an innocent life, but also give the Republic free passage through the Hutts systems. The headstrong Jedi Knight soon finds himself caught in a web of deceit and betrayal

Clone Commander Cody

Leader of the 212th Attack Battalion, Cody accompanies Obi-Wan Kenobi to the Teth system to provide military reinforcements when Anakins team comes under attack by battle droids.

Battle Droid

Battle droids are the perfect soldiers in battle programmed to fight without hesitation, and deployed in vast numbers that overwhelm opponents. Individually, their limited cognitive ability makes them vulnerable when up against the quick-thinking Jedi.

Clone Pilot Odd Ball

This experienced starfighter pilot is trained in flying V-19 Torrent starfighters, ARC-170 fighters and other standard Republic fighters.

Clone Trooper

Clone troopers put up an unrelenting defense against the hordes of battle droids that are pouring into the Bomarr monastery. The intrepid troopers are keeping the enemy at bay so that Anakin and Ahsoka can rescue Jabbas kidnapped son.
When Anakin and Ahsoka are surrounded by battle droids and hunted by the vengeful Asajj Ventress, the feisty astromech droid locates a backdoor landing platform that may help them escape from their enemies.

General Grievous

General Grievous is a brilliant strategist who has honed the droid army into a terrifyingly efficient fighting force. Part living matter and part machine, Grievous relishes any opportunity that allows him to duel with and defeat -- a Jedi.

Super Battle Droid

A super battle droid is harder to destroy than its more vulnerable predecessor. Once unleashed on a target, it will not cease advancing and firing its weapons until the object of its attack has been eliminated.

Obi-Wan Kenobi

Obi-Wan learns that Anakin and his team have found Jabbas son and are under attack by Separatist forces. He races to join them on the remote planet Teth, bringing much-needed reinforcements.
While overseeing the rescue of Jabbas kidnapped son, this venerable Jedi Master is faced with his own challenge leading the clone troopers under his command into another grueling battle against the vast droid army.

Each sold separately.

Ahsoka Tano Count Dooku IG-86 Assassin Droid

C-3PO Anakin Skywalker

Gear up for the Clone Wars with these awesome action figures!
R2-D2 Battle Droid Clone Trooper Clone Pilot Odd Ball Plo Koon
Clone Commander Cody Obi-Wan Kenobi General Grievous Super Battle Droid Captain Rex
33/4 Figures: The Clone Wars Animation
Go to starwars.hasbro.com for complete figure checklists.

V-wing Starfighter

Spring-open wings!
Trade Federation Armored Assault Tank (AAT)

Firing cannons!

General Grievous Starfighter
Firing projectile launchers!

V-19 Torrent Starfighter

Anakin Skywalkers Modified Jedi Starfighter

AT-AP Walker

Firing projectile launcher!

Firing blaster cannons!

Firing torpedo launcher!
Firing main cannon with lights and sounds!

Homing Spider Droid

Firing laser cannons! 6 firing laser turrets!
Darth Vaders TIE Advanced X1 Starfighter
Obi-Wan Kenobis Starfighter

Firing missiles!

AT-TE All Terrain Tactical Enforcer
(1 figure included; others sold separately)
Fits up to 20 Clone Trooper figures!

33/4 Vehicles

Each pair sold separately.
Jar Jar Binks/ Destroyer Droid Plo Koon/Captain Jag

Chewbacca/ C-3PO

Clone Trooper/ Obi-Wan Kenobi Ahsoka Tano/ Captain Rex
Clone Trooper/ Anakin Skywalker
Clone Commander Cody/ Obi-Wan Kenobi
Asajj Ventress/ Count Dooku

Kashyyyk Trooper/ Yoda

Obi-Wan Kenobi/ Jango Fett STAP/ Anakin Skywalker

MagnaGuard/ Shaak Ti

Princess Leia Jabbas Slave/ R2-D2 with Serving Tray
Super Battle Droid/ R2-D2

Galactic Heroes

anakin skywalker
Collectible vinyl figures of some of your favorite Star Wars characters!

count dooku

obi-wan kenobi
chewbacca captain rex jango fett

han solo

princess leia

stormtrooper

asajj ventress

clone commander cody

general grievous

emperor palpatine

awesome

made from 100% recycled

Millennium Falcon
Includes Han Solo and Chewbacca figures!

anakin skywalker

esome aw

m 10 ade fro 0% rec

captain rex
Product shown in fantasy situation.
This babys got a few surprises left in her, sweetheart. Han Solo
Its the most famous starship in the galaxy and the biggest, best Millennium Falcon ever! A completely new re-imagining of the 3-scale Falcon, this baby is over 30 long, with a cargo-hold full of incredible features, including electronic lights, sounds and phrases; firing projectiles and rotating radar dish; autoopen boarding ramp; and much, much more! So buckle up and get ready for the hyperdrive adventure!

starwars.hasbro.com

Product and colors may vary. 2008 Lucasfilm Ltd. & or TM where indicated. All rights reserved. * and/or * & 2008 Hasbro. All Rights Reserved. TM & denote U.S. Trademarks.
Each sold separately. Product and colors may vary. 2008 Lucasfilm Ltd. & or TM where indicated. All rights reserved. * and/or TM* & 2008 Hasbro. All Rights Reserved. TM & denote U.S. Trademarks.
Hasbro The Clone Wars products hit store J U L Y shelves nationwide
Look for these exciting items!
Clone Trooper Voice Changer Helmet

And product exclusives

STORE EVENTS
Command the Force at Target your Clone Wars headquarters!
Be sure to look for exclusive first day of issue foil packages!
PLUS: 3 Action Figures Comic 2-Packs Evolutions Figures Battle Packs Force Unleashed Battle 4-Packs and much more!

Clone Trooper Blaster

Look for these exclusive products, and much more!* Battle Pack: Yoda & Coruscant Guard Commander Fox Figure Clone Trooper Voice Changer Helmet Exclusive red deco!
*Not all exclusives will be available 7/26.
Across the galaxy, incredible treasures you will discover.
Destination Star Wars Countdown to Clone Wars !
Exclusive General Grievous Figure with any Star Wars action-figure or role-play purchase of $30 or more!

$9.99 value.

Wal-Mart: your source for 501st Legion exclusives!
Offer valid while supplies last. Limit one per guest. Sorry, no rainchecks.

Midnight ! Madness 2

Look for these exclusive items, and many more!* STAP Attack Battle Pack T.I.E. Fighter with T.I.E. Pilot Figure
Select stores open at 12:01am on Saturday, July 26, with exclusive products, giveaways, special gift-with-purchase offers and much more!
Look for these exclusive items, and many more!* Clone Trooper 501st Legion Join-Up Figure Comic 2-Pack: Lando Calrissian & Stormtrooper Clone Trooper Voice Changer Helmet Exclusive 501st Legion blue deco!
Go to starwars. hasbro.com for store listings.
Galactic Heroes 3 Figures: The Clone Wars Animation

Ahsoka Tano /Captain Rex

Obi-Wan Kenobis Starfighter Trade Federation Armored Assault Tank (AAT) V-19 Torrent Starfighter V-wing Starfighter MIGHTY MUGGS* Anakin Skywalker Asajj Ventress C-3PO
01 Anakin Skywalker 02 Obi-Wan Kenobi 03 Yoda
Asajj Ventress/Count Dooku Chewbacca/C-3PO Clone Commander Cody/Obi-Wan Kenobi Clone Trooper/Anakin Skywalker Clone Trooper /Obi-Wan Kenobi

Get 10% off

OFFER GOOD THROUGH 9/30/08

toys AND games at

04 Captain Rex 05 Clone Trooper 06 General Grievous 07 Battle Droid 08 R2-DAhsoka Tano 10 Clone Commander Cody 11 Clone Pilot Odd Ball 12 Super Battle Droid 13 Count Dooku 14 Plo Koon 15 Asajj Ventress 16 C-3PO 17 Destroyer Droid 18 IG-86 Assassin Droid
Jar Jar Binks/Destroyer Droid Kashyyyk Trooper /Yoda
MagnaGuard/Shaak Ti Obi-Wan Kenobi /Jango Fett
Plo Koon/Captain Jag Princess Leia Jabbas Slave/ R2-D2 with Serving Tray STAP/Anakin Skywalker Super Battle Droid/R2-D2 33/4 Vehicles Anakin Skywalkers Modified Jedi Starfighter AT-AP Walker AT-TE All Terrain Tactical Enforcer Darth Vaders TIE Advanced X1 Starfighter General Grievous Starfighter

Captain Rex Chewbacca

Just enter this promotion code at checkout:

GUIDE10

Clone Commander Cody Count Dooku Emperor Palpatine General Grievous Han Solo Jango Fett Obi-Wan Kenobi Princess Leia Stormtrooper Yoda
Offer details: 10% off Star Wars toys and games on HasbroToyShop.com orders only. Offer may not be redeemed for the purchase of Hasbro products at retail or convention locations, or on any other web site. Discount applies to pre-tax and pre-shipping amount. Offer expires September 30, 2008 at 11:59 PM (ET). This offer cannot be combined with any other coupon or offer. Offer cannot be redeemed for cash or used to purchase gift cards. Valid only while supplies last. Not valid on previous orders. Offer may expire without notice due to error, fraud or other unforeseen circumstances. Subject to terms and conditions of use. Void where prohibited. 2008 Lucasfilm Ltd. & or TM where indicated. All rights reserved. * and/or TM* & 2008 Hasbro. All Rights Reserved. TM and denote U.S. Trademarks.

for news, games, product info and more!

The Clone Wars look!

Time to go out and collect them all, it is.

PRODUCT CHECKLIST

VISIT STARWARS.HASBRO.COM
Product and colors may vary. 2008 Lucasfilm Ltd. & or TM where indicated. All rights reserved. Used under authorization. * and/or * & 2008 Hasbro. All Rights Reserved. TM and denote U.S. Trademarks.