The Washington Post

Last weeks survey asked: Do you intend to watch the World Cup matches? More than 225 readers responded:

Tuesday, June 13, 2006

SURVEY SAYS

Not sure 26% No 33%

Yes 41%
about ns spent America n last year on o $2.7 billi d sports toys. oor an ators! outd t of Oozin hats a lo T

Summer Toy Test

ut 12 kids on a grassy field on a hot day, let them play with 15 toys of all kinds and the result will always be the same. Kids will get wet. KidsPosts annual summer toy test, at Forest Knolls Elementary School in Silver Spring, proved once again that squirting your friends with water is topnotch entertainment. This year we added a twist, including Hasbros new Oozinator blaster, which is a little heavy and hard to hold but kids still approved of its ability to shoot both H2O and slimy ooze. I mostly used the ooze, said Miguel Alfaro, 8. Of course, the ooze cartridges have to be replaced at $5.95 each, so the hose does have its benefits! Two Super Soaker styles also were favorites. What I really liked about the water guns was all the reaction people have when you get them, said Helen Kalaab, 9.

Wet, Just a Second

Super Soakers, Oozinators and Bubbles Battle for Summer Supremacy

MILTON BRADLEY

Water wasnt the only hit of the toy test. Ten kids named a new game called Cosmic Catch among their three favorite toys. Up to six players wear colored bands and throw the ball to each other. A minicomputer in the ball keeps track of which color straps players are wearing and calls out which player to throw the ball to next. But pay attention: It gets faster and faster, and if you miss theres an explosion sound (which the kids loved). Cosmic Catch, which will be available in stores later this month, keeps track of the score and has several games. This is definitely a more-the-merrier game. Get as many friends together as you can. I liked it because it was a competitive game, and it was a bit of a challenge, said Geovanni Martinez, 10. Its also a mental game because you have to remember what colors people have, said Bryan Chung, 9. There were a few other standouts. The Fan Yang giant bubble dish made hundreds of bubbles at once and some really cool monster bubbles. No one figured out how to make a bubble within a bubble, but with a little work, it is possible! The kids who played Nerf Dart Tag loved it. The darts stick to clothes, with often hilarious results. The game has another winning feature, according to kids: the ultra-cool shades, which provide safety and a really great look. One complaint is that theres only one blaster in a package, so you have to buy two to play with a friend. Margaret Webb Pressler
PHOTOS BY KEVIN CLARK THE WASHINGTON POST
Sierra Greaves, 9, gets super-soaked by Michael Parker, 9, during the KidsPost summer toy test at Forest Knolls Elementary School in Silver Spring.
Hip Hop Revolution keeps Brenda Rodriguez, 8, on her toes.
Some of the Toys Kids Raved About
Super Soaker Flash Flood Blaster: $19.99. Thats what I really liked the best, said Helen Kalaab, 9. The Oozinator Blaster (at right): $24.99. I liked pumping it, said Michelle Yirenkyi, 11. Cosmic Catch: $24.99. It was fun and funny because everyone got confused sometimes, said Michael Parker, 9. Fan Yang Unbubblelievable Bubble Maker: $14.99. It makes really big bubbles, said Sierra Greaves, 9. Nerf Dart Tag Crossfire Blaster and Shield: $9.99. Its fun. You get to shoot your friends, and the Nerf darts stick to you, said Kai Johnson, 10. Nerf Vortex Mega Howler football (at left): $7.99. I liked throwing it, said Casey Carrington, 11.
There are bubbles by the hundreds as 10-year-olds Rosillo Rosales, above, and Cindy Luu try out the Fan Yang Unbubblelievable Bubble Maker.

Donald Duncan

Founder, Duncan Toy Company (1892-1971)

Alfred J. Verrecchia

Chairman, Hasbro, Inc.
In addition, Verrecchia serves on the Toy Industry Foundation board. Additionally, Al joined with Gary Hutchins from Australia to create the Toy Industrys CEO Roundtable. He received both his bachelors and masters degrees from University of Rhode Island. Mr. Verrecchia also received an Honorary Doctor of Business Administration from Johnson & Wales University in 1991 and an Honorary Doctor of Laws from URI in 2004. He currently serves as [Immediate Past] Chair of the Toy Industry Association and as Chairman of the Board of Lifespan, an integrated health care system that provides a comprehensive array of services to Rhode Island and Southern New England residents. Mr. Verrecchia is also on the board of FM Global, the worlds largest commercial and industrial property insurance company focusing on risk management and specializing in engineering-driven property. He is currently a member of the Board of Old Stone Corporation and a former member of the CVS and FGX International Boards. Most recently, Mr. Verrecchia accepted the role of board member for Iron Mountain, a leading document and information management company.

2011 TOTY Tribute Book

From the Chairman, TIA

From the Chairman, TIF

Dear Friends, Colleagues, and Honored Guests: As Chairman of the Toy Industry Association, it is both a pleasure and an honor to welcome you to the 11th Annual Toy of the Year (TOTY) Awards. As we begin a new decade of TOTY, we also debut a wide range of enhancements to the industrys premier awards program. Some of these changes such as our fantastic new venue you will have noticed immediately, but many other changes that have helped to bring this program up to the next level went on largely behind the scenes. Nearly 60 toy industry academics, inventors and designers, journalists and media experts, and retail buyers from mass and specialty outlets lent their time, wisdom and expertise as members of the 11 Nominating Committees that were formed to review the hundreds of products submitted and determine which would earn a prestigious spot on this years TOTY ballots. The 70 TOTY finalists were unveiled during a national press conference held just days before the official kick-off of the holiday shopping season. The winners you will hear announced tonight represent the best of the best toys, games and licenses our industry has to offer as determined through the responses to five distinct ballots that were completed by industry peers, retailers (mass and specialty), media, and consumers those who actually play with our products. Tonight, we will also honor industry veteran Al Verrecchia, Chairman of the Board of Directors, Hasbro, Inc. and the late Donald Duncan, founder of Duncan Toys, as we induct them into the Toy Industry Hall of Fame. Both Al and Donald have contributed immensely to the toy industry, and we are pleased to pay tribute to them. Another significant enhancement to our program is the formal acknowledgement that TOTY is a Toy Industry Associationadministered event in support of the Toy Industry Foundation (TIF). As the philanthropic arm of the toy industry, TIF brings joy to children through play. Our collective efforts in support of the Foundation help to make a difference in the lives of disadvantaged boys and girls and their families. We express our appreciation to those of you who already support the Foundation, and encourage those of you who are not yet engaged to become active contributors. Tonight is a perfect opportunity to reflect on how fortunate we all are to be in a business where our primary purpose is to help bring the joy of toys and play to kids around the world. Let us enjoy the time together to celebrate the successes of 2010 and to look ahead to a wonderful Toy Fair and fantastic 2011! Sincerely, Bryan Stockton Chairman, Toy Industry Association, Inc. Chief Operating Officer, Mattel, Inc.

Every Baby Company, Inc.

Edward Desmond

Director, Buyer Relations

Daniel Grossman

Wild Planet Entertainment, Inc.
Senior Vice President, External Affairs

TIF STAFF

Jean Butler

Executive Director

David Hargreaves

HONORARY ADVISORS

Denielle Pemberton-Heard
Public Broadcasting Service
Joseph Gregorich Andy Hackman
Director, State Government Affairs Senior Director, State Government Affairs

Dawn Herrschaft

Sam Harwell

Big Time Toys, LLC

Genna Rosenberg

JAKKS Pacific, Inc.

Foundation Coordinator

Peter Henseler

Alan G. Hassenfeld

Amanda McDorman

Senior Manager
Learning Curve Brands, Inc.
Hassenfeld Family Initiatives

Arnie Rubin

Find the Hall of Famer
Toy Industry Hall of Fame
The Toy Industry Hall of Fame honors those individuals who have made outstanding contributions and/or provided outstanding service to the toy industry and to the Toy Industry Association. Honor their legacy of play and puzzle along. Each inductees last name is hidden in the word search below. Answers can be circled straight across, up and down or diagonally.
S A M M E R M A N M P M Q M B D G K E Z F L D X D A X F I S H E R S H E A G I R U R J A R J N T K T O G I L B E R T Q H H Q L C E N E A Y L W Q S B X S T E I N E R U U D W S V H S C E M N L I L Q M V F H W G Y P M S I J E K L T L A N E F U O N K J S R S V E Z G T T L A I U Z O O N M S N C Z O S N D I U Y K V Q O O A M N J W M W D A M E A T L M K J E M W P P M P V S A T C A A T Q N I O S E A L I E D B N W A C D K S R R J N X G R A L Q A R Z M R S M W Z S O R O P E X A M W O A N W L D H Z A M G H A A S O C P K O T X U U L I R Z E E D E I R O S Q N I R D S O V E E T B D Z A G J Q R N J A U O U B S D T H O Z O C R M S E F W F E A R Q S N S R U H S L L E Q W L N Q T N B B A O S M I T H T M E A E Q J R N L O C K E R D O B L G L A S S O Q E S S B H T D S C F N I Z Y L S E T D O M H K B O S R T I L U E O Q Z N F P W Q R H O W D L L O H E P S N N B Q W N P R E S S M A N R N D J A D A N A A N U N T E A P P K U H D N K E M E V M R N F R A S Q K E N R N G B V P G I D J K A I E X D E M A A I W A Y M K R I S T I A N S E N N R E L L A O Z R N W S L S E A P V E R R E C C H I A E D T D U E I B G C I Y L L T D I S N E Y P Y H R D Y F R Y E R V F H M V K L D N M W E U Q S S P R S J L P B R A D L E Y N Q I L N T K C H R I S T I A N S E N M Z W N D G

Herman G. Fisher, Fisher-Price Brands, Inc. Jerome M. Fryer, CBS Toys/Gabriel Industries A.C. Gilbert, Sr., A.C. Gilbert Company Marvin Glass, Marvin Glass & Associates Nathan Greenman, Greenman Brothers Merrill L. Hassenfeld, Hasbro, Inc. Louis Marx, Louis Marx Toy Company
Jim Henson, Jim Henson Productions Bernard Loomis, Bernard Loomis
Antonio Pasin, Radio Flyer, Inc. A. Eddy Goldfarb, Eddy & Martin Goldfarb & Associates
Aaron Locker, Locker, Greenberg & Brainin Albert Steiner, Kenner Products Company
Neil Friedman, Fisher-Price Brands, Inc. George Ditomassi, Hasbro, Inc. Milton Bradley, The Milton Bradley Company
Alan G. Hassenfeld, Hasbro, Inc.
George S. Parker, Parker Brothers Charles S. Raizen, Transogram Raymond P. Wagner, Mattel, Inc.
John Ammerman, Mattel, Inc.
Reuben Klamer, Reuben Klamer Toylab Lionel Weintraub, Ideal Toy Corporation
Richard E. Grey, Tyco Toys
Joshua Lionel Cowen, The Lionel Corporation Walt Disney, The Walt Disney Company
Edwin Binney and C. Harold Smith, Binney & Smith, Inc.
Thomas J. Kalinske, Knowledge Universe Howard Moore, Toys R Us Sy Ziv, Sy Ziv Associates
Walter W. Armatys, Toy Manufacturers of America Morey W. Kasch, M.W. Kasch Company James J. Shea, Sr., The Milton Bradley Company

George Lucas, Lucasfilm

Ole Kirk Christiansen, LEGO Group Ruth and Elliot Handler, Mattel, Inc. Benjamin F. Michtom, Ideal Toy Corporation 2000 Beatrice Alexander Behrman, 1990 Alexander Doll Company Charles Lazarus, Toys R Us Fred R. Ertl, Jr., The Ertl Company Edward P. Parker, Parker Brothers
Jeffrey Breslow, Howard Morrison, Kjeld Kirk Kristiansen, LEGO Systems Rouben Terzian, Breslow Morrison Terzian & Associates L.L.C. 2009 Russell L. Wenstern, Tonka Toys Joan Ganz Cooney, Sesame Workshop Jack Pressman, Pressman 1999 Toy Corporation Michael Goldstein, Toys R Us
John Lasseter, Walt Disney and Pixar Animation Studios Sam Walton, Wal-Mart
Henry Coords, Fisher-Price Brands, Inc. Stephen D. Hassenfeld, Hasbro, Inc.

Betty M. James, James Industries
David A. Miller, Toy Industry Association
About the Toy Industry Foundation
The Toy Industry Foundations mission is to bring joy, comfort, and learning to children in need through the experience of toys and play. While other organizations provide food, shelter and support services to children and their families, we put toys in the hands of those who need them most children living in poverty, suffering from chronic illness, rescued from crisis situations, or living with the stress of having a parent in the military providing the chance to just be kids. We hope youll make a play date with TIF during Toy Fair week to learn more about our industrys own foundation and how you can help make play possible for all.
Since its inception, the Toy Industry Foundations signature program, the Toy Bank, has distributed over 7.5 million new toys, valued at over $55 million, to deserving kids around the world. In 2010, the TIF was proud to name Kids in Distressed Situations (K.I.D.S.) as our new Toy Bank partner.

Schedule of Events

Sunday, 2/13 Knot-a-Quilt
Join us in making blankets that will be included in My Stuff Bags for foster children with nothing of their own. Not a quilter? Not a problem. Just knot and lace the layered shapes to create a super easy fleece quilt courtesy of Alex Toys.
Monday, 2/14 Have a Heart
Make a Valentines Day card for children staying at the Ronald McDonald House in Manhattan and receive a Valentine of your very own. Crafting supplies generously donated by Oriental Trading Company.
Tuesday, 2/15 Postcards for our Troops
In partnership with Boys & Girls Clubs of America Military Services, TIF provides toys at home to the sons and daughters of our troops. Send words of support to their parents overseas.
Wednesday, 2/16 Toy Bank Collection
Exhibitors are encouraged to donate show samples at the close of Toy Fair. With an army of volunteers and our Toy Bank partner Kids in Distressed Situations (K.I.D.S.), TIF will scour the showroom floor collecting toys once more for both local and national charity recipients.

Criteria
All 2011 TOTY nominated products must have been: (1) available at retail in the United States on or before November 22nd, 2010, and (2) introduced to the marketplace within the last two years. [Note: A new version of an older product line was deemed eligible so long as the new iteration was introduced within the last two years.] Submissions had to contain detailed explanations about the products play value, creativity/originality, application of new technology, creative manufacturing processes, adherence to safety standards, commentary on how the product is meeting marketplace expectations, and details of outstanding, unusual and/or creative execution of artwork, product/package design, promotional strategy and execution.

Voting

Five weighted ballots one each for consumers (25%), mass and specialty retailers (40% combined), journalists and bloggers (20%), and members of the Toy Industry Association (15%) were closed in mid-January. Winners will be announced tonight during the TOTY 2011 awards presentation ceremony.
Innovative Toy of the Year Toys that combine innovation and play value Outdoor Toy of the Year Toys designed for outdoor play Preschool Toy of the Year Toys developed for preschool-aged children (ages 3-5) Property of the Year Property that had the greatest success spreading its brand throughout the industry Specialty Toy of the Year Toys primarily distributed through specialty retailers Toy of the Year The biggest honor of the evening is awarded to the years best toy, which is selected from among the candidate toys and games balloted in the individual award categories
The 2011 TOTY Awards will honor products and companies for their outstanding performance in eleven categories, as well as an overall Toy of the Year. Activity Toy of the Year Toys that inspire creative play through various forms of activity Boy Toy of the Year Toys developed for boys of any age Educational Toy of the Year Toys that help children to develop special skills and knowledge through play Game of the Year Childrens board, card, CD-ROM or electronic game formats (all electronic games must have an ESRB Early Childhood rating) Girl Toy of the Year Toys developed for girls of any age Infant/Toddler Toy of the Year Toys developed for infant children and toddlers (ages up to 36 months)

Press Conference

On November 22nd, 2010, the TOTY nominees in 11 distinct categories were unveiled at a national press conference held in the heart of New York City. The event also marked the launch of the first-ever voting website, ToyAwards.org, where consumers were invited to vote for their favorite toys during the holiday season. The promotion of TOTY took to the streets of Manhattan immediately following the press conference as mobile computer screens and a Jumbotron in Times Square featured a loop displaying the 2011 nominees throughout the week, and TOTY had a birds eye view of the Macys Thanksgiving Day Parade.

Leapster Explorer Learning Experience
Tonka Chuck & Friends Chucks Stunt Park

The Sing-a-ma-jigs!

V.Reader
VTech Electronics North America
Math Dice Jr. Kids First Mental Math Game

ThinkFun, Inc.

Dance Star Mickey

MobiGo

Boy Toy of the Year

Girl Toy of the Year

Justin Bieber Music Video Collection Singing Figures

The Bridge Direct, Inc.

Hot Wheels RC Stealth Rides

Air Hogs Hawk Eye

NERF N-Strike Stampede ECS Blaster
Furreal Friends GOGO, My Walkin Pup

Spin Master Ltd.

Barbie Video Girl

Mattel , Inc.

Princess & Me 18 Dolls Spy Net Video Watch
Monster High Doll Assortment
SquinkiesCupcake Surprize! Bake Shop

Blip Toys

Toy Story 3 Blast Off Buzz Lightyear

Thinkway Toys

TRON: Legacy Zero Gravity Light Cycle

Disney/ Spin Master Ltd.

Zoobles Single Pack

Property of the Year

Specialty Toy of the Year

Dinosaur Train

Jim Henson Company

HEXBUG Nano Habitat Set

Innovation First Labs, Inc.

Ben 10 Alien Force

Cartoon Network Enterprises

Chuggington Toy Story 3

Disney Consumer Products Ludorum

Shrinky Dinks Deluxe

Faber-Castell USA /Creativity for Kids

UPPY Classic Uglydoll

Pretty Ugly LLC/Uglydoll

Solitaire Chess

Monster High

Thomas & Friends

HIT Entertainment
Innovative Toy of the Year

Play On!

Feel like a kid again and have some fun with your Foundation. To connect the dots, simply start a new line with each set of numbers.

33 34

32 31

27 47

Spy Net Video Watch

22 23

41 24

26 46

57 50

1 thru thru thru 42

Scrabble Flash V.Reader

58 51

v 43 thru 60

2010 TOTY in Pictures

The All Time High quartet shares a song.
Faber-Castell CEO and TOTY Committee Chairman Jamie Gallagher opens the 10th Annual TOTY Awards.
The Toy Guy, Chris Byrne and FITs Judy Ellis share a laugh while presenting the Boy Toy of the Year Award.

The Cartoon Networks Bakugan wins the Property of the Year Award presented by Bob Glaser and Cliff Annicelli.
The Most Innovative Toy of the Year Award is announced by Mary Couzin with the Chi-TAG Young Inventor Challenge winners, Isabella Miller and Madison Yang.
Andy Mooney and Neil Friedman induct John Lasseter into the Toy Industry Hall of Fame, surrounded by the characters he brought to life.
On behalf of the Walton Family, Wal-Marts Laura Philips accepts Sam Waltons award from TOTY Hall of Fame Chairman Alan Hassenfeld.
The Radio Flyer team celebrates My 1st Scooters Outdoor Toy of the Year Award.
Mac Richie, Sally Langdon and Jeffrey Holtzman toast ten years of TOTY.
Friends from across the industry Jay Foreman, Holly Stein and Steven Greenfield come together during the evenings opening reception.
Let the Bakugan battle begin.
Mattels Bob Eckert and Neil Friedman, with wife Amanda, join Toy Islands Deborah Terrell.
CDI President Michael Rinzler enjoys the festivities alongside Genna Rosenberg and Stephen Berman of JAKKS Pacific, Inc.
Game of the Year presenter and 2005 Hall of Fame Inductee Reuben Klamer is accompanied by his son Jonathan.
Soren Torp Laursen, Laura Post and David Dwyer of Lego with Jerry Storch of Toys R Us and wife Jacquie.
Veronica Hart, Liz Kalodner, Mark Sullivan and Bob Wann are all smiles.

Jakks Pacific

THANKS FOR 45 YEARS OF FUN & GAMES
2011 Target Stores. Target and the Bullseye Design are registered trademarks of Target Brands, Inc. All rights reserved. 201437 SCRABBLE is a trademark of Hasbro in the United States and Canada. 2011 Hasbro, Pawtucket, RI 02862. All rights reserved.
C o ng r a tul a ti o ns, Al Verrecch ia, on you r To y Indust r y Hall of Fa me i n d u c t i o n.
Every smile makes the world a better place.
Proud supporter of the Toy Industry Foundation.

Nickelodeon

Kader Holdings
Spin MaSter congratulateS thiS yearS toty hall of faMe inducteeS.

Radio Flyer

LF_explorer_ad_9.75x4.88.pdf

1/14/11

12:27 PM
Jetta Company Limited www.jetta.com.hk

LEARNING EXPERIENCE

Leapster Explorer is the extraordinary learning experience that encourages children to discover something new every day. From games, e-Books, videos, and online play to Jetta Company Limited customizable school skills plus creativity and life skillsthe future of learning is here!

www.jetta.com.hk

Learn more at leapfrog.com/explorer
The 11th Annual TOY OF THE YEAR AWARDS
CONGRATULATIONS & BEST WISHES!
We congratulate our dear friend Al Verrecchia on being inducted into the Toy Industry Hall of Fame and are grateful for his many years of leadership in our industry. Herald Metal and Plastic Works Ltd www.heraldgroup.com.hk
Supporting our most precious resource. Children. Lets all do our part.

KPMG is proud to sponsor the Toy Industry Foundation. kpmg.com
2010 KPMG LLP a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss , entity. All rights reserved. Printed in the U.S.A. The KPMG name, logo and cutting through complexity are registered trademarks or trademarks of KPMG International. 30706BOS
K.I.D.S. is proud to bring our 25 years of experience to the Toy Industry Foundation, working together to spread the power of play to children here at home and abroad.
1- 800- 266- 3314 w ww. KIDSdonati ons. org
Where wonder and magic come to play We are proud to support the Toy Industry Foundation
TOYSA congratulates the nominees, and we treasure our longstanding collaboration with the Toy Industry Foundation and the Toy Industry Association. Toy Shippers Association, Inc. 513-489-7730 www.toysa.com
KNEX Americas Building Toy
offers our congratulations to
on his induction into the Toy Industry Hall of Fame
CONGRATU TONS TO THE TOY INDUSTRY HALL OF FAME INDUCTEES
ON BEHALF OF FUTTERMAN DUPREE DODD CROLEY MAIER LLP & OUR COLLEAGUES AT WILD P NET TOYS!
CONGRATULATIONS TO THE TOY INDUSTRY HALL OF FAME INDUCTEES.

Congratulations

to this years TOTY Nominees & Toy Industry Hall of Fame Inductees
www.kreabgavinanderson.com

LOEB & LOEB

is proud to continue our support for the

Toy Industry Association

and congratulates
CONGRATULATIONS TO A GREAT LEADER AL VERRECCHIA
Respectfully, Reuben Klamer Reuben Klamer Toylab LLC

www.loeb.com

a rreccThi Al Ve E O

To y he of t

NC ADVA F FAME. O O HALL SS G U PA 200. IF YO ECT $ 11 COLL Ye a r A w a r d s 2 0
Al Verrecchia and Donald Duncan
on their induction into the Toy Industry Hall of Fame.
Loeb & Loeb is a multi-service law firm with one of the largest advertising, new media and intellectual property law practices in the United States.
345 Park Avenue n New York, NY 10154 n 212.407.4000 Los Angeles New York Chicago Nashville Washington, DC Beijing

Congratulates

A l Verrec c h ia
With special thanks to Hasbro & the Toy Industry Foundation for spreading fun around the world.
Were serious about fun & games

2011 Hasbro, Inc.

Congratulations to the TOTY Award winners!
Lund and Company Invention, L.L.C. Imagination Changes Everything!
Blue Plate Media Services, TIAs affinity media partner, supports the work of TIF and congratulates this years honorees
From your friends at PartnerShip, Congratulations to the TOTY Award winners!
800-599-2902 | PartnerShip.com/81TIA
Congratulations Al Verrecchia and Donald Duncan

House of Ingri LLC Hudson Industries, Inc. Identity Games International BV Imagination Games / Imagination International Imperial Toy LLC Imports Dragon IndieFlix Infinitoy / ZOOB InnovativeKids Insect Lore International Arrivals International Playthings LLC* Intex Entertainment, Inc. ISEO Chemdis Pvt. Limited / Rubbabu Italtrike / Foundations Worldwide Itoys, Inc.* J. Bell-Jones LLC JAKKS Pacific, Inc. Janlynn Co. Jax Limited, Inc.* JC Toys Group, Inc. JJ Mendez Studio John N. Hansen Co., Inc. Jonic Distribution North America Just Jump It K & M International, Inc. Kaskey Kids, Inc. Kellytoy USA Kickboard By Micro Kid Galaxy, Inc. KIDdesigns, Inc. Kids in Distressed Situations, Inc. Kids Station, Inc.
Kids Touch Learning, Inc. KidsGive LLC Kidtronic LLC Kidz Delight Ltd. Kidz Toyz, Inc. KNEX Brands KnuckleStrutz Kreative Learning Toys Kungs Trading Co., Inc. LanKidz Late For The Sky LCT Enterprises Learning Curve Brands, Inc. Learning Express of Mt. Lebanon Learning Journey International LLC, The * Learning Resources, Inc. Lee Publications Legendary Games LEGO Systems, Inc. Levatoy LLC Levels of Discovery Life-Like Products Lifetime Products, Inc. Lilliputiens Lionel LLC Lisa Frank, Inc. Little Adventures Little Colorado, Inc. Little Kids, Inc. * Little Miss Matched, Inc. Little Sib LLC Lovee Doll & Toy Co., Inc. Maclaren USA, Inc. Macmillan
Mad Cave Bird Games Mag-Nif, Inc.* Mandy & Pandy Manhattan Toy Marshmallow Fun Company Mattel, Inc.* Maui Toys, Inc. Maxim Enterprise, Inc. Maya Group, The Mayfair Games MEGA Brands, Inc. Melissa & Doug LLC Mental Floss Michael Kohner Corporation, The / Longshore Ltd. Mindlogic, Inc. Mindtwister USA MindWare Modern Publishing Moebius Models Moosetache Games Music Together LLC My Storytime Friends Myrna J Games, LLC Neat-OH! International New Star Wholesale, Inc. Noodle Head, Inc. North American Bear Co., Inc. Odyssey Books Ohio Art Company Orange Elephant LLC Orb Factory, Ltd., The Oregon Scientific, Inc. Oriental Trading Company, Inc. Original Toy Company, The

Overture Films Pacific Play Tents, Inc.* Paladone Products, Ltd. Patch Products, Inc. PB & J Toy Company Peaceable Kingdom Press Pedestal Pets PenPalz Peter Pauper Press Piggy Story, Inc., The PKolino LLC Plantoys, Inc. PlaSmart, Inc. Play Visions, Inc. Playmind Ltd. Playmobil USA, Inc. POOF-Slinky, Inc. Pressman Toy Corporation Pretty Ugly LLC Pretty YoKo, Ltd. Price Family Foundation Publisher Services, Inc. Pumponator, Inc. Puzzle Makers Puzzled, Inc. R & R Games, Inc. Radio Flyer, Inc.* Rainbow Products Ravensburger USA, Inc. Razor USA LLC RC Art Toys Recent Toys USA Reeve & Jones LLC Reeves International, Inc.

Leaders Circle

Re-Marks, Inc. Replogle Games, Inc. Rhino Toys, Inc. Rhode Island Novelty Rhythm Band Instruments LLC Rico Industries / Tag Express Rocket USA, Inc. Romanoff Products, Inc. Room It Up Round 5 Corporation RSV Productions, Inc. RUSS Berrie US Gift S.R.M. Entertainnment Ltd. Sassafras Enterprises, Inc. Savvi SBI Enterprises / Flybar Schoenhut Piano Company, Inc. Scholastic, Inc. Schylling Toys* ScienceWiz Senario LLC Serec Entertainment LLC Serendipity Puzzle Co. Silly Puppets Small Word Toys Smart Play LLC SmartLab Toys Sourcing International Spin Master Ltd.* Sprig Toys Stack & Stick Toys / Peters Group Statogame, Inc. Step2 Company, The* Still Dreaming LLC
Storymatic Corp., The Street Surfing LLC Successful Kids, Inc. Summit Products LLC Super Heat Games Sushi Style, Inc. Tangle Creations TDC Games, Inc. Teamson Design Corp. Techno Source USA Inc. Tek Nek Toys International L.P. Thames & Kosmos LLC ThinkFun, Inc. ThinkGeek, Inc. Tie-Not, Inc. Tin Box Company, The TMI Toymarketing International, Inc. Toobeez LLC Top Trumps USA Tot Tutors, Inc. Toy State International Ltd. Toysmith Trampolines USA, Inc. TREFL S.A. Trends International Corp. UCC Distributing, Inc. UltraPro Corporation Uncle Milton Industries, Inc.* Uncle Skunkle Toys, Inc. Underground Toys Up With Paper USAOPOLY* Vante Toys Varun Enterprises
Vision Street Publishing Voxal LLC Vtech Electronics North America WABA Fun LLC Waliki / 770 Imports, Inc. Warner Bros. Consumer Products, Inc. Wee Believers Westminster, Inc. Wham-O, Inc. Wiggles 3D / Dont Quote Me Wikki Stix Company, The Wild Creations Wild Planet Entertainment, Inc.* Wilko Group, The Winfat Industrial Company, Ltd. Winning Moves, Inc. Woddon Industrial Limited Wonder Forge, The Workman Publishing Co. WowWee Group Ltd. Wuster Inc., The Xcessory International Limited XTR LLC/OKK Toys Xtraplus / Wrapables.com Yamodo / Idea Storm Products Yomega Corp. Zap Pacific Company Limited Zing Toys Zippy Toyz

The Leaders Circle is a notable way to support the Toy Industry Foundation (TIF), and our mission is to bring joy, comfort and learning to children in need through toys and play. The Leaders Circle launched in 2005 and is comprised of generous individuals who make personal contributions to the Foundation separate from any corporate donations or advertising.

DIAMOND ($2,500+)

Stephen Berman, in memory of Jack Friedman Jim & Robin Engle, Joan and Leonard Engle Family Foundation Pat & Kathy Feely David D.R. Hargreaves, in honor of Al Verrecchia Mary Turner, The Turner Foundation Fund
George Irwin Phil Jackson, in honor of Al Verrecchia Reuben Klamer Annette & Soren Laursen Jeff Rehkemper Steve Rehkemper Michael Rinzler, in memory of Jack Friedman Jeffrey Rosen Donald & Karen Rosenwinkel Jerry Smith Bryan & Maureen Stockton Al & Gerrie Verrecchia Bob Wann
John W. Gessert Lois & Bobby Glick, in memory of Jack Friedman Peter Henseler Carter Keithley Tim Kilpin Amanda McDorman David A. Miller Richard Neitz Ramona Pariente Jerry Perez, in honor of Al Verrecchia Shirley Price Howard Roffman Genna Rosenberg Arnie & Laura Rubin Caren Shalek Anthony J. Tesoro, in memory of Jack Friedman Maggie Young Tina Zinter-Chahin

PLATINUM ($1,000-$2,499)

Nurtit & Rick Amdur John W. Ammerman Elizabeth Borrelli Jerry Cleary The Robert and Kathleen Eckert Family Fund Steve Edwards, in honor of Al Verrecchia Jay & Karen Foreman Neil & Amanda Friedman Alan Hassenfeld

GOLD ($500-$999)

Duncan Billing, in honor of Al Verrecchia Ellen Block Leigh Anne Brodsky Stephen Davis, in honor of Al Verrecchia Paul & Eden Dedrick
* Annual donor since The Toy Banks inception in 2003.

Leaders Circle Spotlight

SILVER ($250-$499)
Jenette Barrow-Bosshart Andrea Barthello William W. Beebe IV Carold Bird, in memory of Jack Friedman Aline & Harris Brandt Drew Brazer Jean M. Butler Wayne Charness, in honor of Al Verrecchia Thomas Courtney, in honor of Al Verrecchia Judith Ellis Kevin & Kristina Farr John Frascotti Stephen Gass Troy Gibson Kelly Gilmore Richard Gottlieb Thomas Kalinske Elizabeth Kalodner Linda Kapnick Isaac Larian Joan Lawrence
Stacy M. Leistner Eric Levin Kenneth Lewis Chris Lin Bruce D. Lund Brian Maxwell John Meyer John Montague Tom & Sue Neville Robin ODonnell Lysa Opfer Beatrice Pardo Robert Pasin Jim Pressman Burt Reiner, Reiner Associates Jack Robbins, in memory of Jack Friedman Wayne H. Rothschild Chris Schaden Chuck Scothon John Sinclair, in memory of Jack Friedman Peter Tiger & Art Hirsch Wiebe Tinga, in honor of Al Verrecchia Marie & Paul Vitale

Mark Zeller Jane A. Zimmy

FRIENDS ($100-$249)

George Allen Red Barris, in memory of Jack Friedman Alan Fine Rick Greenberg Gerrick Johnson Nancy Kelly Anatole Klyuchnikov Andrew Messer Kenneth N. Price Carmine Russo, in memory of Jack Friedman Doug & Vicki Ruud Gareb Shamus Jill Will Patch Products Inc.s CEO Bob Wann shares a bit about himself and why he recently increased his commitment to become a Platinum member of the TIF Leaders Circle.
America Military Services Program would get my vote. Its a new program that has already brought so many smiles to military families making sacrifices for our country. This program was the first-ever national toy distribution program to reach every branch of the military: Air Force, Army, Coast Guard, Marines and the Navy; culminating with the historic toy giveaway at the Guantanamo Bay military base in December 2010. This program, in just one short year, has already donated tens of thousands of toys across the 21 military bases with the highest deployment rates in the country.
Why do you choose to give to the Toy Industry Foundation?
I have seen firsthand the extraordinarily good work done by the Foundation. The passion, energy and commitment that the whole Toy Industry Foundation team consistently applies to our industrys efforts towards helping kids and families in need or distress through its diverse and expanding lists of programs is exceptional! It is extremely gratifying to be able to participate and work with such a dedicated group of people who represent our industry so well and make such a difference in the lives of needy families.
Did you have a favorite Scottish toy as a child?
Like all European kids, I grew up with a passion for football (or soccer as we call it here!), so naturally I was drawn to anything that gave me the opportunity to live out the fantasy of being one of the worlds greatest soccer players! This included a toy favorite of mine called Subbuteo. Subbuteo was a tabletop soccer game for 2 players using small plastic soccer players on a green cloth field. You had to flick one of these plastic players to kick and pass the ball until

Are you smarter than a 5th grader?
Absolutely not! Based on my experience playing the board game as well as attempting to answer questions while watching the TV show, I am not sure if I can claim to be smarter than a 3rd grader never mind a 5th Grader!
What are you most proud of?
Building or launching big brands or programs instead of items has always been a key passion of mine. I have been fortunate enough to have worked on some of the most recognized brands in toys and consumer goods. This includes working with some of the best companies and most talented people in our industry to develop together key brands such as Fisher-Price, Playskool, Care Bears, Monopoly, Scrabble, Mr. Potato Head and Nerf. I am most proud of having played a role in helping either introduce or build these brands to new heights in sales, consumer penetration and brand awareness. Also, currently I am thrilled and take great pride in the fact that for the first time in Patch Products 23-year history, we have one of our newest games, 5 Second Rule, nominated for TOTYs Game of the Year.
What is your favorite aspect of working with the toy community?
What I enjoy most about this industry is the unique character of the people and the culture of the industry. This industry either gets in your blood quickly and you stay and get more and more involved for a long, long time, in many cases for decades! Or alternatively there are people who join our industry, try it for a while, and find it too fast paced, too unpredictable, perhaps even nuts and leave quickly because they cant handle it any more. Fortunately most of us are in the first category! Once you try it you LOVE it! It does get in your blood! The pace, the passion, the creativity and energy of the people are totally unique, totally invigorating! The camaraderie, the opportunity to build life-long friends whom you
Why is play so important?
Play is beneficial for children because it positively affects their emotional and intellectual development, contributes to their well-being and self-esteem, and brings joy and fun into their lives. Adults need some play time, too, to give us a break from work and allow us to relax, which in the long run will keep us at our best! Playing together as a family or with friends is the perfect way to make sure we all get enough play time, and also much-needed quality time together. No matter your age, gender, nationality or cultural background play is universal, play is supremely important to us all!