THE TRANSFORMERS:

25th Anniversary Matrix of Leadership Edition Collectors Set Arrives in Stores October 20, 2009 from Shout! Factory
Featuring 16 DVDs, 98 Restored Episodes, Payload of Bonus Content, Exclusive Voice Cast Reunion, A Collectible 60-Page Book, AUTOBOT and DECEPTICON Magnets and Much More!
The epic story of good vs. evil that sparked the imaginations of fans worldwide finally arrives in a collectible, out-of-this-world, box set. Witness the digitally-restored battles between the heroic AUTOBOTS and the evil DECEPTICONS as the fate of the Earth hangs in the balance. For the first time in 25 years, fans of all ages will be able to own the complete collection of one of the most popular animated series of all time THE TRANSFORMERS: 25th Anniversary Matrix of Leadership Edition from Shout! Factory, in collaboration with Hasbro, Inc. Brimming with over 38 hours of content, including the entire original TRANSFORMERS animation series from the early 1980s known among fans as Generation 1, a bounty of stellar extras, a special collectible 60-page book, and AUTOBOTS and DECEPTICON Magnets, this 16-DVD box set is another fan must have. THE TRANSFORMERS: 25th Anniversary Matrix of Leadership Edition Collectors Set will be available at retail stores nationwide beginning on October 20, 2009. DVD BONUS FEATURES Five retrospective featurettes including brand new, in-depth interviews with individuals involved with the early success of the TRANSFORMERS franchise. Two of these featurettes are exclusive to this set including a conversation with comic writer Bob Budiansky and a voice cast reunion. The reunion features Jack Angel (RAMJET), Michael Bell (PROWL), Gregg Berger (GRIMLOCKI), Aurthur Burghardt (DEVASTATOR), Corey Burton (Spike Witwicky), Richard Gautier (RODIMUS PRIME), Neil Ross (SLAG), Frank Welker (MEGATRON) Two concept art galleries Archival Hasbro toy commercials All 98 episodes of dialogue scripts. Three full scripts, with original handwritten notes, including Transport To Oblivion, STARSCREAMS Brigade and The Revenge of BRUTICUS 5 rare PSAs From the Files of Teletraan-2 Fan Art Gallery An animated fan film entitled TRANSFORMERS: Generation
SYNOPSIS: Four million years after crash-landing on an unfamiliar planet, sentient robots with the ability to disguise themselves as common vehicles awaken on present-day Earth. Engaged in a crucial race to find a new energy source for their home planet of Cybertron, Optimus Prime and the heroic Autobots must defend the innocent people of Earth against their archnemeses, Megatron and the power-hungry Decepticons. About HASBRO Hasbro, Inc. (NYSE:HAS) is a worldwide leader in childrens and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as G.I. JOE, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved. About Shout! Factory Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factorys DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The companys audio catalogue boasts GRAMMY-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable best of compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit www.shoutfactory.com <http://www.shoutfactory.com>

NEW 2008 TRANSFORMERS TOYS DELIVER MORE THAN MEETS THE EYE

Feb 14, 2008

NEW 2008 TRANSFORMERS TOYS DELIVER MORE THAN MEETS THE EYE EXPERIENCE FOR FANS OF LAST YEARS BLOCKBUSTER MOVIE Both Kids and Collectors Will Love New Line-Up of ROBOTS IN DISGUISE PAWTUCKET, R.I., (February 2008) In 2008, Hasbro will build on the buzz generated by last years blockbuster TRANSFORMERS movie by offering a variety of new products in both the TRANSFORMERS Movie and TRANSORMERS Universe segments. This Spring, fans of the blockbuster TRANSFORMERS movie, can find new versions of their favorite big-screen characters as well as all-new characters in the TRANSFORMERS MOVIE ALLSPARK POWER segment. The ALLSPARK POWER theme brings new TRANSFORMERS characters to life and gives existing characters more power for kids of all ages. Also, new assortments include MOVIE SCREEN BATTLES and ALLSPARK BLASTERS that enable kids and fans to relive their favorite scenes from the film again and again. In the Fall, Hasbro will introduce TRANSFORMERS Universe, a new world of TRANSFORMERS segment that celebrates the nearly 25-year heritage of the brand. The Universe segment will include new Classics assortments, as well as Robot Heroes. Inspired by the look and spirit of the original figures, the TRANSFORMERS Universe Classic line features all new, realistically-styled versions of classic TRANSFORMERS characters. Advances in design and technology allow Hasbro to redesign some of the most beloved characters for todays kids, while giving fans a chance to relive their childhood with the most realistic AUTOBOTS and DECEPTICONS figures available. TRANSFORMERS UNIVERSE products UNIVERSE CLASSICS DELUXE ASSORTMET (Approximate Retail price: $9.99; Ages: 5 & up; Available: Fall) Fans of all ages will enjoy these realistically-styled vehicles and key characters from all parts of the TRANSFORMERS lore. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles.
UNIVERSE CLASSICS ULTRA assortment (Approximate Retail price: $26.99; Ages: 5 & up; Available: Fall) Only the newly designed ULTRA scale is big enough to hold POWERGLIDE and ONSLAUGHT! Featuring all new molds, lights and sounds in both modes, these Ultra scale figures provide action packed play for TRANSFORMERS fans of all ages. UNIVERSE ROBOT HEROES (Approximate Retail price: $5.99; Ages: 3 & up; Available: Fall) ROBOT HEROES also pays tribute to the rich history of the TRANSFOMERS brand. This cute, exaggerated-form style of TRANSFORMERS will highlight favorite characters from various TRANSFORMERS lore including G1 and BEAST WARS. A total of ten 2-packs will be released this Fall. TRANSFORMERS MOVIE products
MOVIE SCREEN BATTLES (Approximate Retail price: $19.99; Ages: 5 & up; Available: Now) Capture memorable moments from the film with the MOVIE SCREEN BATTLES! These movie scene battle packs include everything fans need to recreate the most intense, dramatic scenes from the TRANSFORMERS movie. Each pack includes a fully converting deluxe scale figure and several molded characters that are either human or TRANSFORMERS characters from the liveaction movie. The action figures come packaged in battle-ready stances and surrounded by battle scene images from the movie. TRANSFORMERS MOVIE DELUXE assortment (Approximate Retail price: $9.99; Ages: 5 & up; Available: Now, with additional waves through Spring 2008) The fun and excitement continue with the 2008 ALLSPARK POWER assortment of deluxe figures based on the TRANSFOMERS Movie. Through an updated new paint scheme, on-screen favorites such as BUMBLEBEE, will have ALLSPARK POWER running through their veins. The assortment also features newly-created TRANSFORMERS characters such as STOCKADE and LANDMINE. All figures come with the authentic TRANSFORMERS action that enables them to change from vehicle mode to robot mode, and some include additional features such as firing projectiles. TRANSFORMERS MOVIE LEADER assortment (Approximate Retail price: $39.99; Ages: 5 & up; Available: Now) OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in these Leader scale figures, which feature lights and sounds in both vehicle AND robot mode. Figures include ALLSPARK POWER versions of NIGHTWATCH OPTIMUS PRIME and DEEP DESERT BRAWL. New premium deco versions of OPTIMUS PRIME, with an all new head and sword sculpt, and MEGATRON, will also be available. ALLSPARK BLASTER assortment (Approximate Retail price: $19.99; Ages: 5 & up; Available: March 2008) Finally, electronic blaster play is MORE THAN MEETS THE EYE! The new RATCHET and BUMBLEBEE blasters come with electronic lights and sounds that mimic the conversion from arm to blaster -- just like the characters in the 2007 blockbuster movie. One pull of the trigger and the

blasters change from one mode to another, making AUTOBOT-in-training kids ready to battle the DECEPTICONS in a snap. In addition to the product listed above, HPG, the licensing division of Hasbro, alongside more than 230 licensees supporting the TRANSFORMERS brand, continue to launch highly innovative and hip lifestyle goods into the global market in a multitude of product categories including apparel, electronics, publishing, food and beverage, paper products, domestics, health and beauty, and cards/stationery. Additionally, the TRANSFORMERS ANIMATED licensing program is well underway, as HPG is working with more than 50 companies to bring goods to market in 2008
About TRANSFORMERS First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. For more information on Hasbros TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.
About HASBRO Hasbro (NYSE: HAS) is a worldwide leader in childrens and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.