Using the Hitachi Groups technological strength for environmental protection
Based on our medium-term plan, Environmental Vision 2015, we are pursuing a two-pronged environmental management strategy: reducing the environmental burden through monozukuri and supplying environmentally conscious products and services. In addition, our long-term plan, Environmental Vision 2025, sets the 2025 goal to help reduce annual CO2 emissions by 100 million tonnes through Hitachi products and services with high environmental performance. For me, our dialogues with stakeholders have underscored the strong expectations they hold for
Hitachi Group commitment Environmental Sustainability Report 2009
Message from the Chief Environmental Strategy Ofcer http://www.hitachi.com/environment/
the development of new technologies and products that will contribute to achieving this goal. The stakeholders have made me strongly aware of the major responsibility that Hitachi bears in resolving global environmental issues. Looking ahead, in the short-term, the Hitachi Group will focus on developing and distributing products that achieve substantial energy savings. For this reason, we are making all our products Hitachi Eco-Products. Our longterm program concentrates on innovative technologies; we will accelerate the development of environmentally conscious and energy-saving products and services. We will place special emphasis on a few core projects: nuclear power generation, which emits very little CO2; renewable energies and smart grids, for sustainable energy; and environmentally conscious data centers. To remind employees that environmental protection is everyones responsibility, we distributed Eco Badges in fiscal 2008 to all Hitachi Group employees around the world. Wearing these badges is a sign of each persons resolve to build environmental conservation into our daily work and doing what we can to realize Hitachis environmental vision. Based on this personal awareness of every member, we at the Hitachi Group will intensify our efforts to realize a sustainable society through cooperation and dialogue with stakeholders. July 2009 Takashi Hatchoji
Executive Vice President, Hitachi, Ltd. Hitachi Group Chief Environmental Strategy Ofcer
Activities implemented and objectives achieved through environmental management in scal 2008

Standards of Corporate Conduct
Fundamental Credo The basic credo of Hitachi is to further elevate its founding concepts of harmony, sincerity and pioneering spirit, to instill a resolute pride in being a member of Hitachi, and thereby to contribute to society through the development of superior, original technology and products. Deeply aware that a business enterprise is itself a member of society, Hitachi is also resolved to strive as a good citizen of the community towards the realization of a truly prosperous society and, to this end, to conduct its corporate activities in a fair and open manner, promote harmony with the natural environment, and engage vigorously in activities that contribute to social progress.
Adopted June 1983, revised September 1996
CSR Policy of the Hitachi Group
1. Commitment to Corporate Social Responsibility (CSR) 2. Contribution to Society through Our Business 3. Disclosure of Information and Stakeholder Engagement 4. Corporate Ethics and Human Rights 5. Environmental Conservation 6. Corporate Citizenship Activities 7. Working Environment 8. Responsible Partnership with Business Partners

Adopted March 2005

Hitachi Action Guidelines for Environmental Conservation
Purpose In order to realize an environmentally harmonious and sustainable society through products and services, Hitachi is committed to meeting its social responsibilities by promoting globally applicable MONOZUKURI (designing, manufacturing, or repairing of products), which is aimed at reducing environmental burdens of products throughout their entire life cycles, ensuring environmental conservation.
Action Guidelines 1. Global environmental conservation is a critical challenge shared by all humans. Hitachi is committed, therefore, to fullling its responsibilities by assisting in the realization of an environmentally harmonious and sustainable society as one of its management priorities. 2. Hitachi will make efforts to contribute to society by developing highly reliable technologies and production processes, while identifying needs considering concerns related to global environmental conservation and limited resources. 3. Members of the board in charge of environmental conservation are responsible for facilitating appropriate environmental conservation activities. Departments responsible for environmental conservation should endeavor to promote and ensure environmental conservation activities, including improving environment-related rules and regulations and setting goals for environmental burden reduction. These departments should also conrm that their environmental conservation activities are conducted in a proper manner and ensure that these activities are maintained and improved. 4. Hitachi will promote globally-applicable MONOZUKURI with the aim of reducing environmental burdens at every stage, including product research and development, design, production, distribution, sales, usage, and nal disposal. 5. Hitachi will investigate and review the environmental impact caused in the course of its 'MONOZUKURI' processes. Hitachi will also introduce excellent technologies and materials useful to safeguard the environment,

Worldwide Environmental Partnerships Environmental communication pp. 4043 Enhance environmental action through more two-way communication Information disclosure on environmental action Promote global citizenship activities Dialogue with external stakeholders
Achieving the Long-Term Plan: Environmental Vision 2025
The goal of Environmental Vision 2025 is to help reduce annual CO2 emissions by 100 million tonnes by 2025 through our products and services using our combined technological strengths (page 7). We aim to make all products Hitachi Eco-Products.1 We will also promote green technology, business investment, and collaborative projects in global markets. To reduce CO2 emissions, we plan to cut 70 million tonnes in electric power generation, and 30 million tonnes in energy consumption, including industry, transportation, and daily living (commercial and residential use). For electric power, we will improve coal-fired technology, build nuclear power plantswhile expanding maintenance, repair, and other services and stimulate renewable energy use with technologies such as batteries Plan for CO2 Emission Reduction (base year FY 2005)
( millions of tonnes ) 100 Amount of CO2 curbed 80
and smart grids.2 For industry, we will supply high-efciency inverters and transformers, while providing energy-saving services, and create powersaving data centers. For transportation and daily living, we will develop lithium-ion batteries for industry and cars, and reduce the energy consumption of air conditioners, washing machines, and other home appliances.
1 Eco-Products: Products that meet the standards set by the Assessment for DfE (Design for Environment) system, using criteria such as energy efciency and resource recycling to quantify the environmental load.
2 Smart grids: Power distribution grids that integrate the conventional power infrastructure and ICT technology to include renewable energy and other dispersed power sources efciently while maintaining reliable supply.
Breakdown of 2025 CO2 Emission Reduction
100 million tonnes Transportation, commercial and residential Industry 10% 20% Power generation 70%
: Achieved : Partially achieved
Fiscal 2008 target Fiscal 2008 results Achievement level Fiscal 2010 target
Promote acquisition of integrated EMS certication by every business group/Group company 80% 82%
Certication acquired: 4 business groups (Total: one HQ and 12 groups) 89% 82%

Integrated EMS certication acquisition by one HQ and 25 groups 90% 90%
96% 80% or higher 38% 15% REACH regulation: Complete pre-registration and Phase 1 preparation
98% 86% 47% 18% Pre-registration completed for 156 chemicals
100% 80% or higher 50% 30% REACH regulation: Complete registration for all substances requiring registration (100 tonnes or more)
8 production facilities 7% 3% 2% 16% (total reduction and per unit production reduction) 6% 6% 44% 6%

Environmental Strategy Ofce

Environmental Committee

Eco-Products Committee
Major Group Companies Presidents Environmental strategy ofcers
Factories and Ofces Division heads Environmental management ofcers Group Companies Presidents Environmental management ofcers

Eco-Factory Committee

Environmental Management System under the Hitachi Group Environmental Promotion Organization*
* The environmental promotion departments of the Hitachi, Ltd. Research and Development Group, 6 business groups, and 19 group companies form the core of this organization.
Group Companies Integrated EMS
Hitachi, Ltd., 944 consolidated subsidiaries, and 166 equity method afliates

topics

Hitachi Maxell Group Earns Integrated EMS Certification
Until recently, each business site and afliated company of the Hitachi Maxell Group had its own environmental policies based on a certified ISO 14001 environmental management system. In fiscal 2007, however, they began developing an integrated EMS covering all seven areas within Japan to strengthen corporate governance, to make environmental action more effective, and to coordinate with the EMS under the Hitachi Groups Environmental Promotion Organization. This process involved integrating each businesss EMS-certied committee, ensuring compatibility with the goals and targets of the Hitachi Group Environmental Action Plan and EMS, as well as devising an integrated environmental evaluation system that takes account of the disparate methods used in each area. Certification was received in December 2008.
Operations committee meeting for the Hitachi Maxell Group integrated EMS
Hitachi Group Eco-Mind & Global Environmental Sustainability Environmental Report 2009 Management
Environmental Management Framework http://www.hitachi.com/environment/
Within the Hitachi Group, we determine the minimum level of environmental management for each plant or factory according to its environmental load, determined by a multiple-criteria evaluation system. Any location where the environmental load exceeds a certain level is required to develop an environmental management system (EMS) based on ISO 14001 standards and then must be certied by an accredited outside agency. As of March 2009, individual certication had been obtained by 353 Group business locations inside and outside of Japan.
We evaluate progress under our Environmental Action Plan while promoting employee education and the sound use of management resources

*4 This is an indicator of the efciency of environmental load reduction, calculated as the amount of environmental load reduction divided by expenses needed for the reduction.

FY 1,800

FY 2,000

FY 1,940

Cost Ratio by Industry Segment
Investment Ratio by Industry Segment
Economic Effect Ratio by Industry Segment
Investment Ratio by Countermeasure
Other Prevention of Global Warming 51%

1% 29%

17% 5% 41%

4% 10% 6%

4% 15%

10% 38% 9%

14% Pollution Prevention

34% 5%

Waste Reduction Information & Telecommunication Systems Electronic Devices Power & Industrial Systems Digital Media & Consumer Products High Functional Materials & Components Logistics, Services & Others

ext-Generation Products

Services
To help achieve a sustainable material-cycle society, the Hitachi Group provides a wide range of products and services designed to reduce the burden on the environment through measures such as saving resources and energy, countering global warming, and minimizing the use of hazardous chemicals
Expanding our Eco-Product Lineup
certification. We also are building up a system that can be clearly implemented, as well as bring out products with a reduced environmental burden that comply with the European Union EuP Directive1 requirements.
Through product assessment during design and green procurement, we are working to minimize the environmental burden of products
Establishing Management Systems
We drew up the Hitachi Group Ecodesign Management Guidelines based on the IEC 62430 international standard (environmentally conscious design for electrical and electronic products and systems). Using these guidelines, we are establishing a management system where divisions such as business planning, design, procurement, manufacturing, and quality control are required to be environmentally conscious and to keep records on processes and results. The rst step is to analyze environmental requirements, both legal and those of stakeholders. Next, we identify the environmental attributes of these requirements, such as energy efciency, ease of disassembly and disposal, and the effects of these attributes. The analysis and the target setting (plan) leads to a PDCA (plan-do-check-act) cycle, followed by environmentally conscious design and development (do), and review and ongoing improvement (check and act). Each of these processes uses analysis and evaluation tools, and involves communication and information management. Moreover, we are incorporating the ecodesign concept into quality or environmental management systems at production facilities that have acquired ISO 9001 or ISO 14001

How DfE Assessment Is Performed At the product design stage, the environmental burden is assessed quantitatively at each product life cycle stage using DfE assessment criteria. If a product scores at least equal to or more than level 2 (the reference level before the latest major model change) in all eight criteria and its average over all the criteria is level 3 or more, it is designated an Eco-Product.
DfE assessment criteria (examples) Assessment criteria 1. Resource reduction 2. Longevity 3. Recyclability 4. Ease of disassembly and disposal 5. Environmental protection 6. Energy efciency 7. Information provision 8. Packaging
* Collection and disassembly

Product Life Cycle

Resource conservation
Material production Manufacturing Distribution Use Collection and disassembly Disposal

Reuse or recycle

Life cycle stages Material, manufacturing Use Reuse or recycle Production, C&D* Material manufacturing, C&D, disposal Manufacturing, use, C&D, disposal Use, C&D Distribution
Assessment items (examples) Size and weight reduction, yield, resource reduction Upgradability, ease of maintenance, durability, and reliability Materials and parts that can be reused and recycled, use of recycled resources Ease of collection, disassembly, material separation, shredding, short disassembly time, safe disposal Environmental burden generated in manufacturing, maintenance, shipping, disposal, etc. Energy efciency in product design, manufacturing processes, and distribution Providing suitable information upon request, systematic approach for providing information Resource reduction, recycling, ease of collection and shipping, ease of disposal, etc.
DfE assessment input screen and results output screen ( examples ) 1. Resource reduction Assessment criteria Specic scales A B
Assessment sheet used to rate each criteria on a scale of 1 to 5 Assessment level
Level 4 Level 1 (worse Level 2 (same Level 3 (better than previous as previous than previous (action targets achieved) product) product) product) Level 5 (industry leader)
(2) Parts and Good materials yield? materials yield (3) Use of rare metals, Product other scarce resource resources reduced? reduction
Operation manual reduced? Good parts yield?

Weight (g)

Part reject rate (%), 2 etc. Sheet usage (%) of stamped parts, gate and 2 runner amount of plastic parts (kg), etc. Weight (g) 2

Hitachi Groups Voluntarily Controlled Chemical Substances
Classication Level 1 Prohibited substances Level 2 Controlled substances Application Chemical substances that the Hitachi Group prohibits from being included in procured products. (Chemical substances banned or restricted for use in products (including packing materials) by domestic or foreign regulations and potentially used for procured products for the Hitachi Group). Substances that are not restricted for inclusion in procured products but for which monitoring and control are required by domestic or foreign regulations, or for which special consideration for recycling or appropriate disposal is required.
Substance (group) names Cadmium and its compounds, hexavalent chromium compounds, lead and its compounds, mercury and its compounds, bis (tributyltin) oxide (TBTO), polybrominated biphenyls (PBB), polybrominated diphenyl ethers (PBDE), polychlorinated biphenyls (PCB), polychlorinated naphthalene (with 3 or more chlorines), short-chain chlorinated parafn, asbestos, azo dyes/pigments, and ozone layer depleting substances Antimony and its compounds, arsenic and its compounds, beryllium and its compounds, bismuth and its compounds, nickel and its compounds (excl. alloys), selenium and its compounds, brominated ame retardants, polyvinyl chloride (PVC), phthalate esters, tributyltins (TBT) and triphenyltins (TPT), ozone layer depleting substances (HCFC), radioactive materials, and potential REACH SVHC
Increase in Resource Recycling from Used Products
collection. As an example, we are working to separate components from hard drives, motors and other products that contain rare metals, so that these scarce and valuable resources can be recycled. We also developed equipment that disassembles used compressors and retrieves the motors, making it possible to recover rare metals from the motors. Resource Recycling
Manufacturing Sales Products
Since fiscal 2001, the Hitachi Group has established and operated home appliance recycling companies in three locations in Japanto take the initiative in working to create a material-cycle society. In fiscal 2008, we set up a framework for effective recycling of resources across the entire life cycle of Hitachi Group products, from material procurement to manufacture and

Raw materials

Materials suppliers

Recycling

Collection

Market ( consumers )

Product
Promotion of Green Procurement
The Hitachi Group has drawn up the Green Procurement Guidelines to gain cooperation from suppliers in the development of environmentally conscious products. Encouraging environmental protection activities by suppliers, we are asking for their understanding and cooperation to develop and supply products with low environmental burdens. After identifying green suppliersthose who understand the importance of environmental protection and who voluntarily acquire environmental certificationwe look for ways of working with them to further improve their operations from an environmental standpoint. These efforts include mutual exchange of proposals aimed at beneting from energy and resource efficiency for lower costs, improved quality, and faster delivery. For developing and making products that result in a lower environmental burden, we ask suppliers to (1) conserve resources (through miniaturization, standardization, etc.), (2) conserve energy, (3) aggressively pursue the three Rs,1 (4) reduce packaging materials, (5) properly manage chemical substances used in products, and (6) provide clear information. Of these, (1) to (4) can make suppliers more competitive by lowering costs and improving product functionality. To help drive home these advantages, we present case studies and encouragement. Furthermore, we refer to the proportion of environmentally conscious ofce supplies purchased as the green purchasing rate, and we are promoting the use of the e-sourcing Mall as the ofce supply purchasing system at Hitachi Group companies. In scal 2008, the green purchasing rate reached 82 percent and we are aiming to increase it to 90 percent in scal 2010.
Disclosure of Environmental Information
We disclose environmental information on Eco-Products and Super Eco-Products in accordance with ISO 14021, and add the mark below as a symbol of this activity. For EcoProducts and Super Eco-Products, we make available Web site datasheets for such information as power consumed during use. We also issue pamphlets that present quantitative data showing the efciency of global warming prevention and resource efciency of products compared with reference models.

Hitachis environmental mark
Environmental Efciency of Hitachi Products Based on Factor X
1 Three Rs Reduce, reuse, recycle Green Procurement Guidelines http://www.hitachi.com/environment/library/pdf/green_en.pdf Environmental Efciency of Hitachi Products Based on Factor X, 2009 (English) http://www.hitachi.com/environment/library/pdf/factorx_en.pdf Products and packages recycling http://www.hitachi.com/environment/activities/ecoproducts/promote/more/wrapping.html
Involvement in International Standardization
Electrotechnical Commission) Technical Committee 111 (the environmental standardization for electrical and electronic products and systems), for example, we lead the working group on standards for ecodesign. Since 2005, we have been drawing up international standards together with many other working group members around the world. As a result, the worlds first horizontal international standard for ecodesign was issued on February 13, 2009. Based on our experience, this standard clearly denes ecodesign procedures. Therefore, it should contribute to the wider global adoption of ecodesign principles and raise the level of ecodesign around the world, including in developing nations. We are now working to have it adopted as one of the harmonized standards for the European EuP directive. Hitachi has also provided chairpersons, experts, and editors to international standards organizations, such as Ecma International, ISO (International Organization for Standardization), and ITU (International Telecommunication Union). In this way, we help to formulate and publish international standards, enabling us to share with the world our environmental technologies, such as the SI-LCA (System IntegrationLife Cycle Assessment) methodology and energy conservation in data centers.
For the wider adoption of environmental best practices, we support international standardization. In the IEC (International
IEC TC 111 Plenary in South Korea, October 2008
Here we introduce products and services that take advantage of synergies within the Hitachi Group to make a substantial contribution to environmental protection. We are working toward a sustainable society by, for example, reducing CO2 emissions, as well as becoming market leaders. And we are expanding and strengthening this lineup even further.

Energy

Downwind Turbine Generation Systems
Power Systems, Hitachi, Ltd.
Our 2 mega-Watt downwind turbines realize high power generation efciency, capacity to cope with severe lightening and stormy or turbulent conditions, and stable output achieved by highly reliable electrical system technology, while contributing to environmental protection. With favorable uphill winds on the slopes of mountains and hills, generation efciency can be improved by around 8 percent.*1 Stable output is achieved using active power control.

*1 Comparison in uphill wind conditions with an upwind turbine based on our own simulations.

2MW downwind turbine

Supercritical Pressure Thermal Power Plant
When this plant was built for MidAmerican Energy Company in 2007, it was the rst time in 16 years that a supercritical*1 pressure thermal power plant went on line in the U.S. It uses a full array of technologies to achieve outstanding efciency and environmental performance. Selected as 2007 Plant of the Year by POWER magazine in the U.S.
*1 Steam pressure at least 22.1 MPa
Walter Scott, Jr. Energy Center of MidAmerican Energy Company

NOx Removal Catalyst

Babcock-Hitachi K.K.
By decomposing nitrogen oxides (NOx) in emissions from power plants and boilers, this catalyst prevents the generation of acid rain and photochemical smog, which are worldwide environmental concerns. First in the world to develop a titanium oxide catalyst using ammonia*1 First to deliver systems to sites in Japan, Europe, the U.S., China and elsewhere
*1 Patent granted December 1973

Catalyst unit

Nuclear Power Plants (BWRs*1)
By building nuclear power plants, which emit far less CO2 than fossil fuel-red plants, we contribute to the prevention of global warming. CO2 emissions reduced to 1/20 to 1/40 that of fossil fuel plants*2 Participating in new BWR plant construction in Japan
*1 Boiling water reactors *2 Source: Press release by The Central Research Institute of Electric Power Industry (July 10, 2001)
Shimane Nuclear Power Station Unit 3, delivered to The Chugoku Electric Power Co., Inc.
Information and Telecommunications

Storage Products

Information & Telecommunication Systems, Hitachi, Ltd.
These key products in the IT power-saving plan for developing technology make IT equipment more environmentally compliant. By simplifying storage management, power consumption is being reduced. A range of power-saving features*1 Reduction in toxic chemical compounds Used products collected and recycled for effective resource use
*1 For example, adding the Massive Array of Idle Disks feature, Hitachi Adaptable Modular Storage 2000 reduces power consumption by about 40 percent.
Hitachi Universal Storage Platform V
Hitachi Group Next-Generation Environmentally Conscious ManufacEnvironmental Sustainability Products & Services turing and Services: More Products Report 2009 http://www.hitachi.com/environment/

Membrane-assisted water decontamination device
Hitachi Computer Products (Europe) S.A.S. Hitachi Computer Products (Europe) S.A.S. is a manufacturing base on the outskirts of Orlans, France, that makes data storage products. More than 80 percent of the companys large (500,000 m2) and verdant site is covered with trees. Over the last three years, the company has been using a management model developed by the EFQM (European Foundation for Quality Management) on product quality, the environment and safety, to successfully reduce energy consumption, waste, VOC emissions, and water use. At the site, where VOC emissions have been cut to one-seventh of their previous levels, the scal 2010 environmental goals have already been met. This achievement shows the united commitment of employees in protecting their rich natural environment through, for example, environment patrols. The company is also an active participant in the geothermal power generation project launched by the local economic association of Orlans and its environs. The goal is to use subterranean heat from a depth of 1,000 meters to create energy. The company intends to use this geothermal energy to reduce CO2 emissions by 30 percent.
HICEF site: administration building in foreground, factory in background
orldwide Environmental Partnerships
The Hitachi Group is disclosing information to and communicating with stakeholders: customers, local communities, shareholders, investors, suppliers, and employees
Communication and dialogue with stakeholders through reports and the Internet
Disclosure on Environmental Activities
Hitachi has annually published a report that discloses the policies underlying our environmental activities, the content and results of our efforts, and our plans. From 1998 through 2004, this publication was called the Hitachi Environmental Report. From 2005 to 2008, we expanded the content to include our corporate social contribution and responsibility by publishing a CSR report. In 2009, however, we are separately publishing an environmental sustainability report. This report contains the environmental information requested by stakeholders, including our policies and data on the environmental burden that our operations impose in different regions of the world: Europe, the Americas, China, and the rest of Asia. In addition, our Web site has informationin easy-tounderstand articles and interviewsnot just on our corporate environmental activities, but also on how each location handles environmental concerns and how we develop energy-saving products. We are constantly working to expand and update the information. We have been awarded the Environmental Goo Grand Prize 2008 in the corporate category in recognition of our excellence in publishing Web-based information on environmental protection and our social contribution.

Hitachi Chemicals adhesive lms for display
Hitachi Metals neodymium magnet NEOMAX
Hitachi Cables halogen-free 150C heat-resistant power supply harness for HEV
Wires & cables, copper products, semiconductor materials, circuit boards and materials, organic/inorganic chemical products, synthetic resin products, display related materials, specialty steels, magnetic materials and components, high-grade casting components and materials Hitachi Cable, Ltd., Hitachi Chemical Co., Ltd., Hitachi Metals, Ltd.
Logistics, Services & Others

Financial Services

Hitachi Transport Systems Keihin Distribution Center, a distribution center equipped with security systems General trading, logistics, property management Chuo Shoji, Ltd., Hitachi Life, Ltd., Hitachi Transport System, Ltd., Nikkyo Create, Ltd., Hitachi America, Ltd., Hitachi Asia Ltd., Hitachi (China) Ltd., Hitachi Europe Ltd.
Multifunctional IC card and electronic toll collection auto card Leasing, loan guarantees, insurance services Hitachi Capital Corporation, Hitachi Insurance Services, Ltd.
Major Products & Services Major Consolidated Subsidiaries (As of March 31, 2009) The products marked with an asterisk in the above table are those of Hitachi, Ltd. (Notes) 1 Hitachi Kokusai Electric Inc. has become a consolidated subsidiary of Hitachi, Ltd. through a take-over bid to acquire its shares. 2 Hitachi Data Systems Corporation merged with Hitachi Data Systems Holding Corporation on March 31, 2009. 3 Hitachi Information & Telecommunication Systems Global Holding Corporation was established on April 1, 2008 to oversee Hitachi Data Systems, etc. 4 Hitachi Koki Co., Ltd. has become a consolidated subsidiary of Hitachi, Ltd. through a takeover bid to acquire its shares. 5 Hitachi Mobile Co., Ltd. changed its name to Hitachi Auto Parts & Service Co., Ltd. on April 1, 2009. 6 Fujitsu Hitachi Plasma Display Limited changed its name to Hitachi Plasma Display Limited on April 1, 2008.

Hitachi, Ltd.

Environmental Strategy Ofce 1-6-1 Marunouchi, Chiyoda-ku, Tokyo, 100-8220, Japan Tel: +81-3-3258-1111 Fax: +81-3-4235-5835 http://www.hitachi.com/environment/
On the cover: The cover photo is from Moanalua Garden Park ( Monkey Pod tree ), Oahu Island, Hawaii. This tree has become known as the Hitachi Tree through television commercials over many years. It represents the qualities that we like to emphasize at Hitachisynergy, growth, and strength. (Photo: Tor Johnson)

Reader-friendly Reason(s): Not reader-friendly Reason(s): More information Too much information Easier to nd information Hard to nd information Other ( Other ( ) )
Q5. Which of the following best describes you or your relationship to Hitachi? (Please select one only)
Customer Shareholder/investor Research/education institution employee Resident near Hitachi Group facility Supplier Government/public administration employee News/media employee Student NPO/NGO representative Hitachi Group employee/family member Other (
Q6. How did you nd out about this Environmental Sustainability Report? (Please select one only)
Newspaper Other ( Magazine Web site Seminar ) Exhibition From a Hitachi employee
Q7. Did reading the Environmental Sustainability Report 2009 improve your environmental image of the Hitachi brand?
It improved my image It did not change my image It worsened my image
Q8. Please write below any other comments or requests you have regarding the Hitachi Group Environmental Sustainability Report or the Groups environmental activities and initiatives
Thank you for your cooperation
We will use your feedback to improve our environmental report and our environmental activities.

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