CD-RECEIVER
KDC-3047 KDC-3047GY KDC-3047M KDC-3247 KDC-3347 KDC-314

INSTRUCTION MANUAL

B64-4591-00/00 (EW/E2W/E0/E20/M20/M20)

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Contents

Before Use Basic Operations
Before Using Common Operation Playing Music Listening Radio
Declaration of Conformity with regard to the EMC Directive 2004/108/EC

Manufacturer:

Kenwood Corporation 2967-3 Ishikawa-machi, Hachioji-shi, Tokyo, 192-8525 Japan

General

Removing the Faceplate Muting Volume upon Reception of Phone Call Display Indicator Text Display Selection

EU Representatives:

Kenwood Electronics Europe BV Amsterdamseweg 37, 1422 AC UITHOORN, The Netherlands

Function Setting

<SETTINGS> <INITIAL SET> <DEMO MODE> <AUDIO CONTROL>
For Turkey Bu rn 26891sayl Resmi Gazetede yaymlanan Elektrikli ve Elektronik Eyalarda Baz Zararl Maddelerin Kullanmnn Snrlandrlmasna Dair Ynetmelie uygun olarak retilmitir. This product complies with Directive, Number 26891 regarding REGULATION ON THE RESTRICTION OF THE USE OF CERTAIN HAZARDOUS SUBSTANCES IN LECTRICAL AND ELECTRONIC EQUIPMENT.
Music Disc/Audio File Operation
Play Function Music Search Direct Music Search

Tuner Operation

PTY (Program Type) Program Type preset Changing Language for PTY Function
Basic Operations of Remote Control 14 Appendix Accessories/Installation Procedure Connecting Wires to Terminals Installation/Removing the Unit Troubleshooting Guide Specifications 20 22
KDC-3047/ KDC-3047GY/ KDC-3047M/ KDC-3247/ KDC-3347/ KDC-314

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Before Use

2WARNING To prevent injury or fire, take the following precautions:
To prevent a short circuit, never put or leave any metallic objects (such as coins or metal tools) inside the unit. condensation on the lens may not allow CDs to play. In such a situation, remove the disc and wait for the condensation to evaporate. If the unit still does not operate normally after a while, consult your Kenwood dealer.
Notes Before using this unit for the first time
This unit is initially set on the Demonstration mode. When using this unit for the first time, cancel the Demonstration mode. Refer to <Exit of the Demonstration Mode> (page 4). If you experience problems during installation, consult your Kenwood dealer. When you purchase optional accessories, check with your Kenwood dealer to make sure that they work with your model and in your area. The characters which can be displayed by this unit are A-Z 0-9 @ ` % & * + = ,. / \ < > [ ] ( ) : ; ^ - { } | ~. The RDS feature wont work where the service is not supported by any broadcasting station. The illustrations of the display and the panel appearing in this manual are examples used to explain more clearly how the controls are used. Therefore, what appears on the display in the illustrations may differ from what appears on the display on the actual equipment, and some of the illustrations on the display may be inapplicable.

How to reset your unit

If the unit fails to operate properly, press the Reset button. The unit returns to factory settings when the Reset button is pressed. 1. Release the faceplate lock so that it can be removed. Refer to <Removing the Faceplate> (page 6) 2. Press the Reset button and reattaching the faceplate.

Handling CDs

Do not touch the recording surface of the CD. Do not stick tape etc. on the CD, or use a CD with tape stuck on it. Do not use disc type accessories. Clean from the center of the disc and move outward. When removing CDs from this unit, pull them out horizontally. If the CD center hole or outside rim has burrs, use the CD only after removing the burrs with a ballpoint pen etc.

Reset button

Cleaning the Unit

English |

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Removing the Faceplate

The faceplate of the unit can be detached and taken with you, helping to deter theft.
Muting Volume upon Reception of Phone Call
The audio system automatically mutes when a call comes in.
Detach the faceplate Press the Release button. Reattaching the Faceplate Refer to the following diagram when reattaching the faceplate.
When a call comes in CALL is displayed. The audio system pauses. Listening to the audio during a call Press the [SRC] button. The CALL display disappears and the audio system comes back ON. When the call ends Hang up the phone. The CALL display disappears and the audio system comes back ON.
After pressing the Release button, detach the faceplate immediately. If the faceplate is left attached, it can fall due to vibration and so on. The faceplate is a precision piece of equipment and can be damaged by shocks or jolts. Keep the faceplate in its faceplate case while detached. Do not place the faceplate (and the faceplate case) in areas exposed to direct sunlight, excessive heat or humidity. Also avoid places with too much dust or the possibility of water splashing.
To use the TEL Mute feature, you need to hook up the MUTE wire to your telephone using a commercial telephone accessory. Refer to <Connecting Wires to Terminals> (page 17).

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Display Indicator

Text Display Selection

Changes displayed information on each source following;
1 ST indicator: Lights when a stereo broadcast is received. 2 RDS indicator: Lights when the RDS service is available. 3 TI indicator: Lights when the Traffic Information function is on. 4 IN indicator: Lights when a disc is in the unit. 5 indicator: Shows the image indicating the operating state of each source or the setting of Audio Control.
In Tuner source Information Program Service name (FM) Radio text (FM) Frequency (MW, LW) Clock In CD source Information Disc title Track title Play time & Track number Clock In Audio file source Information Music title & Artist name Album name & Artist name Folder name File name Play time & Music number Clock
Display FREQ/PS RADIO TEXT FREQUENCY CLOCK
Display DISC TITLE TRACK TITLE P-TIME CLOCK
Display TITLE ALBUM FOLDER NAME FILE NAME P-TIME CLOCK
In Standby/ Auxiliary input source Information Display Source name SOURCE NAME Clock CLOCK
Select the text Press the [DISP] button.
When you select the clock display, the display setting of each source will be changed to the clock display. If the selected display item does not have any information, alternative information is displayed.

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Perform configuration for this unit. You can set up the following functions.

1 Select a source

Press the [SRC] button.
Items to be displayed vary depending on the selected source. Refer to the function list shown later.
2 Enter Function Setting mode
Press the [VOL] knob. FUNCTION is displayed.
3 Select the Function item
Repeat the above operation to select the function item to set. Pressing the [ ] button allows you to go back to the previous item.
Synchronize the clock: TIME SYNC ON*,OFF Synchronizing the RDS station time data and this units clock. Dimmer: DIMMER SET ON,OFF* Adjusts the brightness of the display according to the surrounding illumination. [ Text Scroll: TEXT SCROLL AUTO, MANUAL* Scrolls the text display of CD, audio file and Radio text. Local Seek: LOCAL SEEK ON,OFF* Only stations whose reception is good are searched in auto seek tuning. (FM only) ] Seek Mode: SEEK MODE AUTO1*,AUTO2,MANUAL Selects the tuning mode of the radio. Tuning mode Auto seek Preset station seek Manual Display AUTO1 AUTO2 Operation Automatic search for a station. Search in order of the stations in the Preset memory. MANUAL Normal manual tuning control.

4 Set the Function item

5 Exit Function Setting mode
Press the [ ] button for at least 1 second.

Function item

Legend : No. Function name: Function name displayed on this unit Setting 1*, Setting 2.
The function related to the selected function item is described. For where it appears, refer to the No. given in the function list.
Auto Memory: AUTO MEMORY Memorizes six stations with good reception automatically. Selecting YES and then pressing the [VOL] knob starts the auto memory operation.
This setting can be made when TYPE NORM is selected for the <Mixed Preset Memory Switching> item
The setting marked with * is a factory setting. The function marked with *1 is supported only by the KDC-3047/ KDC-3047M/ KDC-3247/ KDC-314.
<SETTINGS> Clock Adjust: CLOCK ADJ Sets the clock 1. Turn the [VOL] knob to adjust the hour. 2. Press the [VOL] knob to finish the hour adjusting. The minute display blinks. 3. Turn the [VOL] knob to adjust the minute. 4. Press the [VOL] knob to finish the minute adjusting.
You can do this adjustment when TIME SYNC is set to
\ Monaural Reception: MONO SET ON,OFF* You can reduce the noise when stereo broadcasts are received as monaural. (FM only) News: NEWS SET OFF*,0-90 Automatically receives news bulletin when it starts. Set the time during which interrupt is to be disabled after start of another news bulletin. Changing NEWS 00M to NEWS 90M turns this function ON. If news bulletin starts when this function is ON, NEWS is displayed and news is received. If 20M is has been set, reception of another news bulletin will not start for 20 minutes. The news bulletin volume is the same level that was set for Traffic Information. Alternative Frequency: AF SET ON*,OFF When the reception is poor, automatically alternate to another frequency broadcasting the

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same program in the same RDS network with better reception. RDS Regional: RDS REG ON*,OFF Sets whether to switch to the station only in the specific region using the AF control. Auto TP Seek: ATP SEEK ON*,OFF When traffic information station reception is poor, automatically searches for a station that can be received better. Name Set: AUX NAME AUX*, DVD, PORTABLE, GAME, VIDEO, TV Sets the display when switched to AUX source. <INITIAL SET> Mixed Preset Memory Switching: PRESET TYPE TYPE NORM*,TYPE MIX TYPE NORM: 1 station can be assigned to 1 preset button in each of 4 bands (FM1, FM2, FM3, and AM), i.e., a total of 24 stations (6 stations x 4 bands) can be preset. TYPE MIX: A total of 6 stations can be assigned to a total of 6 preset buttons regardless of band (FM1, FM2, FM3, and AM). You can recall a preset station without switching between bands. Beep: KEY BEEP ON*,OFF Setting the operation check sound (beep sound) ON/OFF. Russian language setting: RUSSIAN SET ON,OFF* When this is set to ON, the following character strings are displayed in Russian: Folder name/ File name/ Song title/ Artist name/ Album name Power OFF Timer: P-OFF WAIT ----,20M*,40M,60M Setting the timer to turn this units power OFF automatically when Standby mode continues. Using this setting can save the vehicles battery power. : Power OFF Timer function is OFF. 20M: Turns the power OFF after 20 minutes. 40M: Turns the power OFF after 40 minutes. 60M: Turns the power OFF after 60 minutes. Built in AUX: BUILTIN AUX ON1*,ON2,OFF When this is set to ON, AUX source can be selected.
ON1: Outputs the sound of external unit connected to the AUX terminal when switched to AUX source. ON2: Activates the attenuator function when turning on the power with AUX source selected. Turn off the attenuator function when listening to output from external unit. This prevents the noise when no external unit is connected to AUX terminal. OFF: Disables the selection of AUX source. Set to OFF when not using the AUX terminal. CD READ: CD READ 1*,2 Sets the method for reading CD. When unable to play special format CD, set this function to 2 to force playing. Note that some music CD may be unplayable even when set to 2. In addition, audio files cannot be played when set to 2. Normally, keep this set to 1. 1 : Automatically distinguishes between audio file disc and music CD when playing disc. 2 : Forces playing as music CD. " Switching Preout*1: SWITCH PRE REAR*,SUB-W Switches the preout between rear output (REAR) and subwoofer output (SUB-W). Speaker Select: SP SELECT OFF*,5/4,6*9/6,OEM Fine-tuning so that the System Q value is optimal when setting the speaker type as follows; Speaker type OFF For 5 & 4 in. speaker For 6 & 6x9 in. speaker For the OEM speaker Display SP OFF SP 5/4 SP 6*9/6 SP OEM

Firmware Upgrade: F/W UP xx.xx Upgrades the firmware. Selecting YES and then pressing [VOL] knob starts upgrading the firmware.
For how to update the firmware, access our web site. http://www.kenwood.com/cs/ce/
<DEMO MODE> Demo Mode: DEMO MODE ON*, OFF Specifies whether to enable demonstration.

Next page 3

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<AUDIO CONTROL> Subwoofer output*1: SUB-W SET ON*, OFF X Volume offset: VOL OFFSET - (When in AUX source:-8 +8) Sets each sources volume as a difference from the basic volume.
This setting can be made when SUB-W is selected for the <Switching Preout> item.
Bass Boost: BASS BOOST LV1*, LV2, OFF System Q: SYSTEM Q NATURAL*, ROCK, POPS, EASY, TOP 40, JAZZ, GAME, USER Switches between the following preset equalizer curves; Natural, Rock, Pops, Easy, Top 40, Jazz, Game, User setting

<Function List>

Function items appearing during standby
SETTINGS CLOCK DISPLAY PRESET TYPE KEY BEEP RUSSIAN SET P-OFF WAIT BUILTIN AUX CD READ SWITCH PRE " SP SELECT F/W UP DEMO MODE INITIAL SET CLOCK ADJ TIME SYNC DIMMER SET TEXT SCROLL [
USER: This appears when Bass level, Middle level, and Treble level are adjusted. When the System Q setting is changed, the Bass, Middle, and Treble set replace the System Q values.
Bass level adjust: BASS LEVEL -8 + 8 Middle level adjust: MID LEVEL -8 + 8 Treble level adjust: TRE LEVEL -8 + 8
- : Source tone memory: Puts the set up value in the memory per source.
Balance: BALANCE L 15 R 15 Fader: FADER R 15 F 15 ' Subwoofer level adjust: SUB-W LEVEL - 15 + 15 Subwoofer Low Pass Filter: LPF SUB-W 85, 120, 160, THROUGH(OFF)* Z Subwoofer Phase: PHASE REV(180), NORM(0)*
Function items appearing when the tuner source is selected
AUDIO CTRL SUB-W SET BASS BOOST SYSTEM Q BASS LEVEL MID LEVEL TRE LEVEL BALANCE FADER SUB-W LEVEL ' DETAIL SET
' - Z : These adjustments can be made when ON is selected for the <Subwoofer output> item. Z : This adjustment can be made when a setting other than THROUGH is selected for the <Subwoofer Low Pass Filter> item.
LPF SUB-W SUB-W PHASE Z VOL OFFSET X

SETTINGS

Supreme: SUPREME ON*, OFF Technology to extrapolate and supplement with proprietary algorithm, the high-frequency range that is cut off when encoding at low bit rate (less than 128Kbps, Sampling frequency is 44.1kHz). Supplementing is optimized by compression format (MP3 or WMA) and processed according to bit rate. The effect is negligible with music that is encoded at high bit rate, variable bit rate or has minimal high frequency range. Can be set while Audio file source of CD.
LOCAL SEEK SEEK MODE ] AUTO MEMORY MONO SET \ NEWS SET AF SET RDS REG ATP SEEK CLOCK CLOCK ADJ TIME SYNC DISPLAY DIMMER SET TEXT SCROLL [

DEMO MODE

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Function items appearing when the CD & audio file source is selected

CLOCK DISPLAY RDS SET

LPF SUB-W SUB-W PHASE Z SUPREME SET VOL OFFSET X CLOCK ADJ TIME SYNC DIMMER SET TEXT SCROLL [ NEWS SET AF SET RDS REG ATP SEEK
Function items appearing when an AUX source is selected
LPF SUB-W SUB-W PHASE Z VOL OFFSET X CLOCK ADJ TIME SYNC DIMMER SET TEXT SCROLL [ NEWS SET AF SET RDS REG ATP SEEK
AUX NAME CLOCK DISPLAY RDS SET

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Play function

Repeat play Press the [4] button. Switches between Track Repeat (TRAC REPEAT) and OFF (REPEAT OFF) when pressed while playing a CD. Switches between File Repeat (FILE REPEAT), Folder Repeat (FOLD REPEAT), and OFF (REPEAT OFF) when pressed while playing an audio file. Random play Press the [3] button. Randomly plays the music in the disc or folder. When Random Play is turned on, DISC RANDOM/ FOLD RANDOM is displayed. Pressing this button again cancels the Random play. Scan play Press the [2] button. Successively plays the intro of the music in the disc or folder. When Scan Play is turned on, TRAC SCAN/ FILE SCAN is displayed. Pressing this button again plays songs in the normal mode starting with the song being played now. CD source
Operation type Movement between track Selection of track Return to first track Operation Turn the [VOL] knob. Press the [VOL] knob. Press the [BAND] button before selecting a track.
Cancelling the Music Search mode Press the [ ] button for at least 1 second.
Function of KDC-3347 with remote control

Direct Music Search

Searchs the music by entering the track number.
1 Enter Direct Music Search mode
Press the [DIRECT] button on the remote control. is displayed.

2 Enter the music number

Press the number buttons on the remote control.

3 Search the station

Press the [4] or [] button.
Cancelling Direct Music Search Press the [ ] button on the remote control.

Music Search

Selecting the music you want to listen to from the device or media being played now.
Direct Music Search cannot be performed during Random play or scan play.
1 Enter Music Search mode
Press the [ ] button. SEARCH is displayed. Displays the current Audio file name.

2 Search for music

Audio file
Operation type Movement between folders/files Selection of folder/flie Return to previous folder Return to root folder Operation Turn the [VOL] knob. Press the [VOL] knob. Press the [ ] button. Press the [BAND] button.
< or > beside the displayed folder name indicates that this folder is preceded or followed by another folder.
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PTY (Program Type)

Selecting the Program Type below and searching for a station; Program Type Speech Music News Current Affairs Information Sport Education Drama Culture Science Varied Pop Music Rock Music Easy Listening Music Light Classical Display SPEECH MUSIC NEWS AFFAIRS INFO SPORT EDUCATE DRAMA CULTURE SCIENCE VARIED POP M ROCK M EASY M LIGHT M Program Type Serious Classical Other Music Weather Finance Childrens programs Social Affairs Religion Phone In Travel Leisure Jazz Music Country Music National Music Oldies Music Folk Music Documentary Display CLASSICS OTHER M WEATHER FINANCE CHILDREN SOCIAL RELIGION PHONE IN TRAVEL LEISURE JAZZ COUNTRY NATION M OLDIES FOLK M DOCUMENT

Program Type preset

Putting the Program Type in the Preset button memory and quick recall.
Presetting the Program Type
1 Select the Program Type to preset
Refer to <PTY (Program Type)> (page 13).
2 Preset the Program Type
Press the desired [1] [6] button for at least 2 seconds.
Recalling the preset Program Type

1 Enter PTY mode

2 Recall the Program Type
Press the desired [1] [6] button.
Speech and Music include the Program type shown below. Music: Black character item. Speech: White character item.
Changing Language for PTY Function
Selecting the Program Type display language as follows; Language English French German Display ENGLISH FRENCH GERMAN

Information on Disposal of Old Electrical and Electronic Equipment and Batteries (applicable for EU countries that have adopted separate waste collection systems)
Products and batteries with the symbol (crossed-out wheeled bin) cannot be disposed as household waste. Old electrical and electronic equipment and batteries should be recycled at a facility capable of handling these items and their waste byproducts. Contact your local authority for details in locating a recycle facility nearest to you. Proper recycling and waste disposal will help conserve resources whilst preventing detrimental effects on our health and the environment. Notice: The sign Pb below the symbol for batteries indicates that this battery contains lead.
: Folder Folder : Audio file Audio fi
An online manual about audio files is put on the site, www.kenwood.com/cs/ce/audiofile/. On this online manual, detailed information and notes which are not written in this manual are provided. Make sure to read through the online manual as well.
The marking of products using lasers (Except for some areas)

CLASS 1 LASER PRODUCT

The label is attached to the chassis/case and says that the component uses laser beams that have been classified as Class 1. It means that the unit is utilizing laser beams that are of a weaker class. There is no danger of hazardous radiation outside the unit.

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Accessories/Installation Procedure

Accessories

with the ignition, connect the ignition wire to a power source that can be turned on and off with the ignition key. Use a commercially available conversion connector if the connector does not fit in the vehicle connector. Insulate unconnected wires with vinyl tape or other similar material. To prevent a short circuit, do not remove the caps on the ends of the unconnected wires or the terminals. If the console has a lid, make sure to install the unit so that the faceplate will not hit the lid when closing and opening. If the fuse blows, first make sure the wires arent touching to cause a short circuit, then replace the old fuse with one with the same rating. Connect the speaker wires correctly to the terminals to which they correspond. The unit may be damaged or fail to work if you share the - wires or ground them to any metal part in the car. After the unit is installed, check whether the brake lamps, blinkers, wipers, etc. on the car are working properly. Mount the unit so that the mounting angle is 30 or less.
2..2 Installation Procedure
1. To prevent short circuits, remove the key from the ignition and disconnect the - terminal of the battery. 2. Make the proper input and output wire connections for each unit. 3. Connect the wire on the wiring harness. 4. Take Connector B on the wiring harness and connect it to the speaker connector in your vehicle. 5. Take Connector A on the wiring harness and connect it to the external power connector on your vehicle. 6. Connect the wiring harness connector to the unit. 7. Install the unit in your car. 8. Reconnect the - terminal of the battery. 9. Press the reset button.

Mounting and wiring this product requires skills and experience. For safetys sake, leave the mounting and wiring work to professionals. Make sure to ground the unit to a negative 12V DC power supply. Do not install the unit in a spot exposed to direct sunlight or excessive heat or humidity. Also avoid places with too much dust or the possibility of water splashing. Do not use your own screws. Use only the screws provided. If you use the wrong screws, you could damage the unit. If the power is not turned ON (PROTECT is displayed), the speaker wire may have a short-circuit or touched the chassis of the vehicle and the protection function may have been activated. Therefore, the speaker wire should be checked. Make sure that all wire connections are securely made by inserting jacks until they lock completely. If your vehicles ignition does not have an ACC position, or if the ignition wire is connected to a power source with constant voltage such as a battery wire, the power will not be linked with the ignition (i.e., it will not turn on and off along with the ignition). If you want to link the units power
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Connecting Wires to Terminals
AUX input (Stereo) Use the mini-plug cable which is stereo type and does not have any resistance. Front side
Front output (KDC-3247 only) FM/AM antenna input (JASO)

Fuse (10A)

Wiring harness (Accessory1) Steering remote control (Light Blue/Yellow)
Rear output/ Sub Woofer output (KDC-3047/KDC-3047M/KDC-3347/KDC-314 only)

REMOTE CONT

STEERING WHEEL REMOTE INPUT
To use the steering wheel remote control feature, you need to an exclusive remote adapter (not supplied) matches your car is required. (KDC-3047/KDC-3047M/KDC-314 only) Connect to the terminal that is grounded when either the telephone rings or during conversation. To connect the Kenwood navigation system, consult your navigation manual.
Mute control wire (Brown)
If no connections are made, do not let the wire come out from the tab.
Power control/ Motor antenna control wire (Blue/White)

P.CONT

ANT.CONT
Connect either to the power control terminal when using the optional power amplifier, or to the antenna control terminal in the vehicle.

Battery wire (Yellow) Ignition wire (Red)

See next page.

A7 Pin (Red) A4 Pin (Yellow)

Connector A Connector B

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Connector Function Guide

Pin Numbers for ISO Connectors External Power Connector A-4 A-5 A-7 A-8 Speaker Connector B-1 B-2 B-3 B-4 B-5 B-6 B-7 B-8 Cable Colour Functions
Yellow Blue/White Red Black
Battery Power Control Ignition (ACC) Earth (Ground) Connection
Purple Purple/Black Gray Gray/Black White White/Black Green Green/Black
Rear Right (+) Rear Right () Front Right (+) Front Right () Front Left (+) Front Left () Rear Left (+) Rear Left ()
2WARNING Connecting the ISO Connector
The pin arrangement for the ISO connectors depends on the type of vehicle you drive. Make sure to make the proper connections to prevent damage to the unit. The default connection for the wiring harness is described in 1 below. If the ISO connector pins are set as described in 2, make the connection as illustrated. Please be sure to reconnect the cable as shown 2 below to install this unit to the Volkswagen vehicles etc.
1 (Default setting) The A-7 pin (red) of the vehicles ISO connector is linked with the ignition, and the A-4 pin (yellow) is connected to the constant power supply.
Ignition cable (Red) Unit Battery cable (Yellow) A-7 Pin (Red) Vehicle A-4 Pin (Yellow)
2 The A-7 pin (red) of the vehicles ISO connector is connected to the constant power supply, and the A-4 pin (yellow) is linked to the ignition.
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Installation/Removing the Unit
Installation Removing the Hard Rubber Frame 1 Engage the catch pins on the removal tool and
remove the two locks on the upper level. Upper the frame and pull it forward as shown in the figure.
Lock Bend the tabs of the mounting sleeve with a screwdriver or similar utensil and attach it in place. Catch
Make sure that the unit is installed securely in place. If the unit is unstable, it may malfunction (for example, the sound may skip).

Accessory2 Removal tool

2 When the upper level is removed, remove the

lower two locations.

The frame can be removed from the bottom side in the same manner.
Install this unit in the console of your vehicle. Do not touch the metal part of this unit during and shortly after the use of the unit. Metal part such as the heat sink and enclosure become hot.
Removing the Unit 1 Refer to the section <Removing the Hard Rubber
Frame> and then remove the hard rubber frame.
2 Detach the faceplate. 3 Insert the two removal tools deeply into the slots

on each side, as shown.

4 Lower the removal tool toward the bottom, and
pull out the unit halfway while pressing towards the inside.

Accessory2

Be careful to avoid injury from the catch pins on the removal tool.
5 Pull the unit all the way out with your hands, being

careful not to drop it.

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Troubleshooting Guide

Some functions of this unit may be disabled by some settings made on this unit. What might seem to be a malfunction in your unit may just be the result of slight misoperation or miswiring. Before calling service, first check the following table for possible problems.
Cannot set up the subwoofer. Cannot set up the low pass filter. No output from the subwoofer. <Subwoofer output> of <Function Setting> (page 8) is not set to On. Preout is not set to subwoofer. SWITCH PRE of <Function Setting> (page 8) Cannot set up the subwoofer Phase. Subwoofer Low Pass Filter is set to "THROUGH". LPF SUB-W of <Function Setting> (page 8) Power OFF Timer does not function. <Exit of the Demonstration Mode> (page 4) is not turned off. Volume cannot be adjusted. The unit is set to Music Search mode. Cancel the Music Search mode. (page 12) The unit is set to Function Setting mode. Cancel the Function Setting mode. (page 8)
The Touch Sensor Tone (beep sound) does not sound. The preout jack is being used. The Touch Sensor Tone cannot be output from the preout jack.

Tuner source

Radio reception is poor. The car antenna is not extended. Pull the antenna out all the way.

Disc source

The specified disc does not play, but another one plays instead. The specified CD is quite dirty. Clean the CD, referring to the CD cleaning of the section on <Handling CDs> (page 3). The disc is severely scratched. Try another disc instead.

Audio file source

The sound skips when an Audio file is being played. The media is scratched or dirty. Clean the media, referring to the CD cleaning of the section on <Handling CDs> (page 3). The recording condition is bad. Record the media again or use another media.
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The messages shown below display your systems condition.

TOC ERROR: ERROR 05: ERROR 99: The CD is quite dirty. The CD is upside-down. The CD is scratched a lot. The disc is unreadable. The unit is malfunctioning for some reason. Press the reset button on the unit. If the ERROR 99 code does not disappear, consult your nearest service center. The CD player section is not operating properly. Reinsert the CD. If the CD cannot be ejected or the display continues to flash even when the CD has been properly reinserted, please switch off the power and consult your nearest service center. The speaker wire has a short-circuit or touches the chassis of the vehicle, and then the protection function is activated. Wire or insulate the speaker cable properly and press the reset button. If the PROTECT code does not disappear, consult your nearest service center. An Audio file is played with a format that this unit cant support. A copy-protected file is played.

IN (Blink):

PROTECT:

NA FILE: COPY PRO:

NO MUSIC/ERROR 15: Media was played that does not have data recorded that the unit can play.
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Specifications

FM tuner section
Frequency range (50 kHz space) : 87.5 MHz 108.0 MHz Usable sensitivity (S/N = 26dB) : 1 V/75 Quieting Sensitivity (S/N = 46dB) : 2.5 V/75 Frequency response (3.0 dB) : 30 Hz 15 kHz Signal to Noise ratio (MONO) : 63 dB Stereo separation (1 kHz) : 40 dB

Audio section

Maximum output power : 50 W x 4 Output power (DIN 45324, +B=14.4V) : 22 W x 4 Speaker Impedance :48 Tone action Bass : 100 Hz 8 dB Middle : 1 kHz 8 dB Treble : 10 kHz 8 dB Preout level / Load (CD) (KDC-3047/ KDC-3047GY/ KDC-3047M/ KDC-3347/ KDC-314) : 2000 mV/10 k Preout impedance (KDC-3047/ KDC-3047GY/ KDC-3047M/ KDC-3347/ KDC-314) : 600

MW tuner section

Frequency range (9 kHz space) : 531 kHz 1611 kHz Usable sensitivity (S/N = 20dB) : 36 V
Frequency response (3 dB) : 20 Hz 20 kHz Input Maximum Voltage : 1200 mV Input Impedance : 10 k

LW tuner section

Frequency range : 153 kHz 279 kHz Usable sensitivity (S/N = 20dB) : 57 V

CD player section

Laser diode : GaAlAs Digital filter (D/A) : 8 Times Over Sampling D/A Converter : 24 Bit Spindle speed : rpm (CLV) Wow & Flutter : Below Measurable Limit Frequency response (1 dB) : 20 Hz 20 kHz Total harmonic distortion (1 kHz) : 0.01 % Signal to Noise ratio (1 kHz) : 105 dB Dynamic range : 93 dB MP3 decode : Compliant with MPEG-1/2 Audio Layer-3 WMA decode : Compliant with Windows Media Audio
Operating voltage (11 16V allowable) : 14.4 V Maximum Current consumption : 10 A Installation Size (W x H x D) : 182 x 53 x 155 mm Weight : 1.3 kg
Specifications subject to change without notice.
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32 ddni.ne_00_00-1954-46B
This symbol mark indicates that Kenwood manufactured this product so as to decrease harmful inuence on the environment.

Kenwood

I N F O R M AT I O N F O R T U T O R S A N D S T U D E N T S OF TOURISM STUDIES aged to buy 32 acres of the estate but not the house, and the contents were sold in 1922. Edward Guinness, the first Earl of Iveagh saved the house from demoli tion by buying it, along with the remaining 74 acres of the estate. An additional piece of land, known as the Elm Gardens, was acquired later. Lord Iveagh gave Kenwood to the nation in 1927 at his death, together with part of his collection of paintings and furni ture. The Iveagh Bequest (Kenwood) Act of Parliament 1929
A publicity leaflet featuring Kenwood is distributed to TICs, tourist attractions in London and hotels.

BACKGROUND INFORMATION

Kenwood is a large country house standing in 112 acres of grounds on the edge of Hampstead Heath, about four miles from the centre of London. It contains one of the most important private collection of paintings ever given to the nation. The original house was built around 1616 as a large farmhouse when Hampstead was still a vil lage. It stood on a ridge overlook ing London, and its spectacular views, together with its clean air and country setting, prompted its wealthy new owner, William Murray, later the Earl of Mansfield, who acquired it in 1754, to have it remodelled into a luxurious villa. He chose the most
fashionable architect and designer of the day, Robert Adam, to do the work. The second Earl of Mansfield completed its transfor mation into an elegant mansion by adding to the buildings in the 1790s, and diverting the Hamp stead to Highgate road to give more privacy. The landscaping of the gardens was begun in the eigh teenth century, and includes work designed by Humphry Repton, a famous landscape gardener. During World War I Kenwood was used as a base for the Royal Navy Anti Aircraft Mobile Brigade, after which the sixth Earl of Mansfield decided to sell the estate for house building. This led to a battle for its preservation, and the Kenwood Preservation Council was formed. The Council man E D U C AT I O N
CONTENTS Background information p 1 Development as a tourist attraction p 2 The work of English Heritage p 2 Conservation at Kenwood p 3 Presenting the site to visitors p 3 Impact on the locality p 4 Human resources p 4 Visitor services p 5 Marketing p 6 Kenwood into the Millennium p 6 Learning opportunities p 6 Making a visit p 8 Resources p 8
specified how the property was to be managed: the house was entrusted to private trustees and the grounds to the London County Council. In 1949 the LCC also became trustees for the house, as the original trustees could not meet the cost of repairs and maintenance. Management passed from the LCC to the Greater London Council in 1965, and then to English Heritage when the GLC was abolished in 1986. The house is a Grade I listed building and a registered museum, and the grounds are Grade II in the Register of Parks and Gardens of Historic Interest. Some of the woodland has existed largely unchanged since 1600 and is clas sified as ancient woodland, and there are four Sites of Special Scientific Interest within the park land.
DEVELOPMENT AS A TOURIST ATTRACTION
Even before the eighteenth century people travelled to inspect large and fashionable houses like Kenwood. The grounds were opened to the general public in 1925, and the house, with the Iveagh collection of paintings, in 1928. Admission to both were free
as part of the terms of the bequest and remain so. The house was closed during World War II, and re opened in 1950. The art collection is an impressive group of English and Continental masters, with several international ly famous paintings, including some by Rembrandt and Vermeer. Although Lord Iveagh left some furniture when the house first opened, the emphasis was on view ing the paintings, with doors re arranged to provide a more direct visitor path through the house. After the re-opening in 1950, addi tional eighteenth-century furniture was bought in to give visitors a sense of the original furnishing schemes. A black and white pamphlet was produced for the first visitors, and there was a catalogue of the paint ings. When Kenwood came under English Heritage management, a standard guide was published. A restaurant was included in the 1950 re-opening, and this now occupies the former Brewhouse and part of the kitchen gardens. A shop was installed in the house in the 1960s, which has been updat ed, and another shop was added in 1996, which is open to those just visiting the restaurant or grounds.

In 1996 a Visitor Information Centre was opened in the Mansion Cottage. This opens for three days a week to give information about the grounds.
THE WORK OF ENGLISH HERITAGE
English Heritage is a government body responsible to the Department of Culture, Media and Sport. It identifies the parts of our environment which are architecturally or historically important; buildings are entered on a list (listed buildings); very old monuments and buried remains onto a schedule (scheduled ancient monuments), and gardens onto a register, (registered parks and gardens). English Heritage has four main tasks: s to conserve the best of Englands historic monuments and buildings for the benefit of present and future generations s to raise awareness of this built heritage and commitment to pre serving it s to promote peoples enjoyment and understanding of this countrys past through its physical remains s to assist others to conserve his toric remains, by providing techni cal and financial support. English Heritage directly manages 409 historic properties which are open to visitors. These include pre-historic monuments like Stonehenge; Roman remains, like villas and defence works; medieval castles, abbeys and priories; Tudor and Stuart forts; houses and agri cultural and industrial buildings. Some are well preserved and oth ers are ruins. Some are very well known and others are important because they reflect the history of their locality. English Heritage conserves these
The Music Room contains pictures, mostly portraits, and several musical instruments.
English Heritage Photo Library
properties. Conservation involves protecting remains from damage and further decay, which may involve renovation work, the renewal of damaged parts. This is different from restoration, which involves carrying out alterations in order to restore the building to its original form. English Heritage also helps the public to understand its properties by providing aids to interpretation. These include exhi bitions, taped tours, guidebooks, panels to help people understand what they are looking at, models, videos and interactive equipment.

CONSERVATION AT KENWOOD

Over the years Kenwood has been decorated in a range of styles according to the fashionable taste of the times. Analysis of paint samples has established the sequence of decoration for some of the rooms, which has helped in deciding on presentation: the house was not originally decorated to display the large picture collec tion which it now has, and care has to be taken that the room decora tion and the pictures complement each other. In order to comply with health and safety regulations, the house has been fitted with self-closing fire doors, or existing doors have been adapted to fulfil the same function, and smoke detectors and measures to control humidity have been introduced. Modern heating and lighting have been installed for the public. In the grounds, public pathways are of a standard to take the wear and tear of a public park, and lighting and fencing have been added where there are potential safety hazards, for example, around parts of the lake. Robert Adam, the architect who was employed in the eighteenth century to work on the house, added ornamentation to the exteri or. He applied this with a new cement, which unfortunately disin tegrated and washed off after
about 15 years. The house front was later rendered in a plain style, but original drawings of the orna mentation still exist, and in the early 1970s, the GLC decided to restore it. After the Second World War, the growth in population put greater strain on green spaces as recre- Exhibitions and questionnaires were used as part of the public consultation on the way forward for the Kenwood estate. ational areas. Up until then, Kenwoods people attended the exhibitions meadow land had been managed and nearly 4,000 responded to the by putting animals on it to graze questionnaire. the grass, but the increase in peo The overall result was that in ple using the grounds created diffi 1994 it was decided that the origi culties with this regime, and graz ing was withdrawn and mechanical nal plan to restore the eighteenthcentury landscape should go means of controlling growth were ahead, but over a much longer introduced. Not all the areas were period of time. A new manage accessible to the machines, which ment plan was drawn up, altering led to a proliferation of scrub and the timetable of the work from secondary woodland. three to thirty years. Over this When English Heritage took over the guardianship in 1986, research period, more trees and shrubs took place into the best way of pre appropriate to the historic land scape will be planted, and those senting the estate. It was decided which are inappropriate will be that it should be presented as it allowed to decline and further was in the eighteenth century, to growth discouraged. form the right historical setting for The management of the estate the house, and to comply with includes a structured regime of Lord Iveaghs request that it grass cutting to different levels should retain the atmosphere of a according to location. Water quali private park. Essential work costing 1 million ty surveys are carried out to ensure that fish and wild life are protect was put in hand. This included ed. English Heritage staff work dredging the lakes, repairing paths with English Nature to ensure that and fences, removing invasive the Sites of Special Scientific shrubs like rhododendrons, and Interest receive the most appropri planting over 7000 trees and ate management. appropriate shrubs. It also meant that trees and vegetation which had grown haphazardly since the nineteenth century needed to be removed. Removal of trees and vegetation was not received well by users of the park, and a halt was called to further work and a round of public consultation was put in hand. This included exhibitions, and question naires managed by Mori. 30,000

PRESENTING THE SITE TO VISITORS
All the contents of Kenwood House were sold or removed in 1922, so presenting it as a fullyfurnished eighteenth-century (or later) home is not viable. The interiors are outstanding examples of the work of Robert Adam, and worthy of display in their own 3
right. The pictures reflect an 1890s vision of an eighteenth-century collection, and would proba bly not have been chosen to adorn the walls by Kenwoods earlier inhabitants. The need to display both interiors and pictures to their best advantage presents a problem, as the Adam interiors do not nec essarily provide the best back ground to the paintings. English Heritage staff have to reconcile these conflicting needs. From the 1950s the rooms were displayed with furniture, but with the emphasis on the display of the picture collection. At the same time, eighteenth-century furniture was collected to throw greater emphasis onto the important inte rior decoration of the same date. The present policy of giving equal emphasis to the picture collection and to the interior of the house involves presenting the rooms in a manner appropriate to their signifi cance and function, not necessarily sticking throughout to one histori cal period. The decorative scheme of the Adam Library, its Vestibule, and the Entrance Hall, has been the first to be researched and re instated, and includes furniture appropriate to the period. There is a full colour guide which includes information about both house and picture collection, and a shorter version in English, German, French, and Japanese, which addi tionally has a brief catalogue of the pictures. Laminated information sheets are available in some rooms. Custodians are always nearby to answer questions. The bedrooms on the first floor are not furnished and are used as the setting for major and smaller travelling or in-house exhibitions. These include themes based on the arts of the eighteenth century; top ics of local interest to Kenwood, like views of Hampstead Heath; and occasionally contemporary art. These are accompanied by either glossy catalogues, or free informa tion leaflets. 4
Guided tours (not available to educational groups) can be booked in advance, and a charge is made. There is a Visitor Information Centre, open for three days a week, for people using the estate. It is staffed by the Visitor Liaison Officer, and contains information about the estate and its develop ment, and examples of and dis plays about the plants and animals that live in the parkland. Lectures and conducted walks are available on the second Wednesday of each month. There is a charge for these, which includes a hot drink. They are advertised in the Hampstead Heath Diary and are booked in advance. Informal gen eral interest walks, led by one of the estate staff, are held on the fourth Sunday of every month: these are free of charge but need to be booked.

Licences detail permitted levels and duration of noise. Decibel readings are taken to ensure that the licences are complied with, and rehearsals are limited to minimise the nuisance to residents. Representatives of local amenity groups and other relevant interests belong to the Landscape Forum, which meets quarterly to discuss issues raised by the management of the estate.

HUMAN RESOURCES

Kenwood has a General Manager, who is responsible for strategic planning and development, and a House Manager, who deals with the day-to-day running of the house, including security and visi tor management. There are five Deputy Managers, each responsi ble for one of the following: securi ty; reception and front of house management; retailing; housekeep ing management; and co-ordination of administration including rotas and time sheets. There are ten full time permanent custodi ans, between 15 and 20 part time custodians, one Deputy Retail Manager, and a Retail Assistant. The restaurant is franchised and the staff work for the company holding the franchise. The House Managers job is to manage the custodial team so that everyone works together to ensure that the public enjoys visiting. Additionally, there are general administrative duties and some pro-active marketing responsibili ties in the local area. Custodians have five main responsibilities: s to project a welcoming image s to help visitors appreciate the site and enjoy themselves s to keep the site clean, safe and secure s to encourage sales s to keep records needed by English Heritage.

IMPACT ON THE LOCALITY

Residents use the grounds for recreational purposes, particularly dog walking, and there are open evenings for local groups. There is a society of Friends of Kenwood, who use the Orangery for meet ings. Kenwood also draws most of its custodians from the locality. Since the 1950s, Kenwood has become famous for its open-air concerts, of which there are about ten each year. They attract audi ences of about 8,000 paying mem bers, and more who listen from outside. There is sufficient parking in the area for those who travel by car, but unfortunately some park inconsiderately and inconvenience local residents: to avoid this there is restricted parking in Hampstead Lane, which also ensures that buses are not inconvenienced. Traffic calming techniques are applied to the approach roads. As part of the good neighbour scheme, local amenity groups are consulted about the conditions of the licence which has to be obtained to stage concerts.

The estate has separate staff com prising: the Estate Manager; a Deputy Estate manager; two per manent full time Estate Rangers; and one full time seasonal (April October) Ranger and one part time seasonal Ranger. There is also a Visitor Liaison Officer, who is part time. There are volunteers to answer visitor questions. English Heritage has a system of management and support from regional and central offices. Staff work together on planning policy and developments, care of the house, grounds and collections, education, interpretation, market ing, and organising events. The regions Senior Curator of Collections has special responsibil ity for the paintings, and conserva tors from a central team care for the fabric of the paintings and interiors. For information about the staffing structure of English Heritage, see The Tourism Factpack in the Resources section.
using wheelchairs to enjoy the park, and there is access for wheel chairs users on the ground floor of the house. Blind or partially-sighted people visiting as a group (max imum 25) are welcome to book a session during which they are guided to touch (wearing gloves) the architectural details to get an idea of what the interiors are like. There is an Education Centre for use by schools or other education groups. This is equipped with replica objects and costume, books, clipboards for working out side, and painting materials. Like all English Heritage sites, admis sion for educational groups is free, but must be booked in advance. There is a lecture theatre which may be booked for formal talks and meetings. English Heritage has customer service quality standards that cover the following areas: s welcoming

Visitors figures

1995-6 1996-7 1997-8 1998-9 145,903 180,852 153,500 150,003
Admission to Kenwood (except for exhibitions) is free, and no record is kept of category of visitor (adult, child, etc). It is estimated that 1,000,000 people visit the grounds each year.
s explaining how to use the taped tours s site admissions s using the telephone s specialist enquiries s dealing with commercial pho tographers and film-makers s managing commendations, com plaints and awkward situations s media relations.

VISITOR SERVICES

There are two shops, selling a wide range of books and souvenirs, and with some goods themed on the eighteenth century and gardens. The restaurant is franchised to an outside firm, and is licensed and serves hot meals. It seats 80 inside and 150 outside, with a further 50 outside in the summer. A func tions room for wedding receptions and similar gatherings is available in the Old Kitchen next to the restaurant. There is a drop-off point and limited-time parking on site for dis abled people, but other visitors use public parks off site. The nearest has space for 30 cars and is a quarter of a mile away, off Hampstead Lane. Coaches drop passengers off near the gates. Lavatories, including those for disabled people, are in the Service Wing where they are accessible to visitors to either park or house. There are hard paths around the grounds, which enable people s visitor care s dealing with last admissions s welcoming groups s introducing and explaining the site

The restaurant at Kenwood is decorated with murals of other English Heritage prop erties portrayed in an eighteenth-century style.

MARKETING

English Heritage cares for its sites through regional teams of experts. A regional marketing plan, which dovetails with the national market ing plan, is written annually. From these the General Manager writes an individual marketing plan. The Regional Marketing Manager helps sites to meet their targets for increases in the number of visitors, income and memberships. Promotional techniques are based on a programme of leaflets, public relations activities, advertising, events and publicity. New oppor tunities such as summer evening openings or collaboration with tour operators are included when appropriate. A public relations agency is employed to deal with one-off promotions. Kenwood is advertised through a full colour publicity leaflet which is updated annually and distributed to TICs, tourist attractions in London, and hotels. English Heritage also produces a free pub licity leaflet called London and its Surrounds, which features Kenwood and other English Heritage properties in London. This is printed in English, Japanese, French and German. Kenwood is included along with
five other houses in the area in a leaflet called Hampstead and Highgate, produced by the Hamp stead and Highgate Curators Group, and Kenwood House and grounds are represented in the Hampstead Heath Annual Diary, produced by the Corporation of London. There is an events programme for Kenwood: some events are organ ised by the Special Events and Concert Units based in the central offices, and are paid for out of the central budget. There are about ten concerts a year. They attract huge audiences (8,000 and over) and feature well-known perform ers. Other events are organised by the House and General Managers, and, if payment is involved, are paid from the regional budget. Some of these are of a non-commercial nature, such as lectures by groups like the National Association of Decorative and Fine Arts Societies, and other are commercial, such as wedding receptions.

to groups using the Old Kitchen for private functions will be also be improved.

LEARNING OPPORTUNITIES

Kenwood provides material to sup port mandatory, optional and key skill units at all levels of GNVQ Leisure and Tourism. Assignments and activities can be designed to meet the requirements of individ ual elements, or alternatively, an integrated approach can be adopt ed to bring elements of several of the mandatory units together. This approach, although needing careful planning and the co-operation of all members of staff, can still be the most rewarding as it shows how everything links togeth er. Whichever approach is decided upon, it is important that the stu dents are well prepared before the actual visit takes place. When designing activities, try using before, during and after sec tions to the assignment briefs to encourage planning, research, practical application and evalua tion. The following suggestions are intended to be useful for both tutors and students, but students visiting as individuals need to fol low the same procedure for visiting as an ordinary member of the pub lic. Staff at the site are unable to answer long lists of questions: this booklet has been produced to pro vide the information which is avail able. English Heritage and Kenwood link well across all of the mandatory units, which are generic across all the awarding bodies. The site can be used as the study point for many of the optional and additional units, especially those looking at heritage, arts and enter tainment, and tourist attractions. Intermediate Level Investigating the industry English Heritage can be used as an exam ple of a public sector organisation and Kenwood as an example of
KENWOOD INTO THE MILLENNIUM
A decorative scheme for the Dining Room will be researched and re presented in 2000, and the Music Room will follow. It is planned to refurbish the eighteenth-century dairy in the grounds combining an exhibition about the estate, and possibly tea room facilities. An audio tour, possibly a wand system, with information on archi tecture, the paintings, and social history, in several languages, will be introduced. Provision of extra seating for the comfort of visitors is also planned. The use of some of the rooms for corporate entertaining is being considered, and the outdoor seat ing for the restaurant will be extended into the Mansion Cottage garden for the year 2000. The public toilets have been recently upgraded, and as a second phase the suite of toilets available

Concerts at Kenwood attract massive audi ences: the performances often take place in the concert bowl, a domed structure separated from the audience by the lake.
one of its properties in the heritage component. A visit to Kenwood can be combined with a series of visits contributing to investigating the attractions of the locality. This can provide the information to compile a leisure and tourism factfile, or to mount an exhibition on leisure and tourism facilities in the area. If you have access to a cam corder make a Wish you were Here type programme about Kenwood that visitors could enjoy on a twoday visit to the area. Marketing Investigate the tech niques that English Heritage uses to market its properties and partic ularly examine the methods and materials used to promote Kenwood. Select a specific target market and produce a new leaflet. Design a new commemorative sou venir and present your idea outlin ing the research method and target market. Alternatively, design a logo for Kenwood, and show how you would incorporate it into a promotional campaign for the site. Customer service Look at and record all the different ways that English Heritage communicates with its customers to Kenwood before, during and after a visit. Devise a way of observing and recording customer care at Kenwood and other attractions in the area. Record your recommen dations in a report. Devise a game to help new custodians understand the benefit of good customer ser vice. Planning an event Bring together all of the mandatory units by organising a visit to Kenwood for another group from either inside or outside your organisation. Key skills become the main focus throughout each stage; planning (who to target, how to get them interested), research (what do they need before and during the visit, how to get there), organising (making contact with English Heritage - with those concerned, letters of consent, health and safety issues, etc) and running the visit.
Advanced level At this level a greater depth of analysis is required and the organi sation of English Heritage will be more significant. Investigating the industry Examine the role of English Heritage and where it fits into the structure and scale of the leisure and tourism industry. Look at how the devel opment of leisure and tourism over the last hundred years has influ enced the development of Kenwood as a tourist attraction. Use the information to produce a pictorial timeline. Design a web page for the area, highlighting the leisure and tourism product and services available. Alternatively, produce a rough guide to the area aimed at stu dents. Involve the whole group in a debate on the positive and nega tive impacts of future develop ments at Kenwood. Members of the group could represent the dif ferent views of the various interest ed parties. Human resources Compare the organisational structure of English Heritage with that of a private or voluntary sector organisation. Present your research in a formal report. Organise a careers event with seminars and careers advice. Marketing Compare the marketing techniques used by English Heritage with other leisure and tourism organisations in the area, such as the local council or Tourist Board. Use skills and knowledge to devise a strategy for Kenwood to develop it as a corporate entertain ment or private functions venue. The strategy should identify poten tial sources of business and explore a range of promotional activities. Joint partnership initiatives, special promotions and perhaps a new image and slogan could be includ ed. Your strategy should be pre sented with examples of your own publicity material and be justified in terms of cost and effectiveness. Public relations activities should

also be included that are designed to foster good relations with the local residents and the Friends of Kenwood. Finance Examine the financial accounts of English Heritage. (See Resources) Business systems Design a newslet ter format that could be used to communicate with the local resi dents associations. Design a book ing form for groups wishing to book a guided tour. Customer service Carry out a detailed investigation into customer service standards at the site and use the information to devise a light-hearted quiz which could be used in initial custodian training to teach understanding of the theory and practice of customer service. Devise a marketing system to pro mote feedback on future training needs. Health, safety and security Develop a health, and safety induction pro gramme for use with new custodi ans. Event management Use the follow ing ideas to integrate a number of units and all key skills, including working with others and improving your own learning and perfor mance: an exhibition entitled Kenwood 2000 which shows ideas for how the dairy in the grounds could be used; ideas for a perma nent outside exhibition; and sug gestions for different seasonal events. Each idea should show how it was planned, how it would look, and how it should be promoted. The needs of disabled visitors should be taken into account. Produce an interesting tape tour for the house and/or estate, aimed at a specific target market, which could include non-English speak ing visitors. Design a guide to accompany the tour. Organise a Heritage Awareness week at your institution, to include displays, competitions, speakers, seminars and a trip.

Location Hampstead Lane, London. NW3. Adjacent to Hampstead Heath. Get there by underground from Golders Green or Archway (Northern line), then catch a 210 bus. For bus information, tel: 1234. Hampstead Heath Station is 1.5 miles away.
Admission Free, except for admission to special exhibitions. Opening hours: April - Sept, 10am - 6pm daily. 1 Oct - 31 Oct, 10am 5pm daily. 1 Nov - 31 March, 10am - 4pm daily. Closed 24 - 26 Dec, 1 Jan. Educational visits: free but it is necessary to book at least fourteen days in advance via the Education Bookings, English Heritage, London Region, 23 Savile Row, London W1S 2ET. Tel: 3785. There is a limit on group size of 40 visiting the house, and there must be one member of staff to 15 students. Regional Education Officer: Ann Todd, London Region Savile Row London W1S 2ET. Tel: 3564. Kenwood: tel: 1286.

MAKING A VISIT

London

KENWOOD HOUSE

Jewel Tower

Marble Hill House

Chiswick House

Rangers House

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Guildford
GatwickAirport Leatherhead

Reigate

M23 Chapter House

A10 A22

Bryant J. The Iveagh Bequest, Kenwood, Souvenir Guide, English Heritage, 1990, ISBN 1-85074-278-2. Bryant, J. Londons Country House Collections, English Heritage, 1993, ISBN 1-85074-306-1. Tolhurst, M, A Teachers Handbook to Kenwood, English Heritage, 1996 ISBN 1-85074-318-5.

RESOURCES

All the following books and videos are produced by English Heritage for Leisure and Tourism tutors and students, or others studying heritage management. Brisbane, M and Wood, J, A Future for our Past? English Heritage, 1995. ISBN 1-85074-491-2. Looks at the conservation, management and interpretation of the built heritage. English Heritage:Tourism Facts. Free from English Heritage Customer Services, PO Box 570, Swindon SN2 2YR. Tel: 1181. Health, Safety and Security, English Heritage, July 1999. ISBN 1-85074-661-3. How to Plan Successful Events, English Heritage, 1997.

Epping

Sevenoaks M20

A2 A13

Tilbury Fort
Written by Liz Hollinshead & Karen Wilcox Produced by Liz Hollinshead Designed by Michael J Richardson Printed by Palladian Press, Colchester English Heritage 1999 Revised 2002
All English Heritage resources are available by post from: English Heritage, c/o Gillards, Trident Works, Temple Cloud, Bristol BS39 5AZ. Videos may be borrowed free of charge by tutors.
Videos I am a Tourist! English Heritage, 1996. 26 mins. Customer service and marketing. Tackling Tourists, English Heritage, 1997. 30 mins. Managing visitors. Ticket to the Past, English Heritage, 1997. 30 mins. Organising events.
ISBN 1-85074-666-21. Visitor Management, English Heritage, Sept 1999. ISBN 1-85074-660-5.
Produced in collaboration with Solihull College
English Heritage Education English Heritage is the national leader in heritage education. We aim to help teachers at all levels to use the resource of the historic environment. Each year, we welcome over half a million pupils, students and teachers on free educational group visits to over 400 historic sites in our care. We also offer services to help access the National Monuments Record, our public archive. For free copies of our Free Educational Visits booklet, our Resources catalogue, and Heritage Learning, our termly magazine, contact: English Heritage Education Freepost 22 (WD214) London W1E 7EZ Tel. 020-Fax. 020-www.HeritageEducation.net