exhibit materials

MoveMove-Out Days: Thurs & Fri
Exhibitors, EACs, Freeman & the building worked together for a smooth break of show In effect, at teardown:
Property Pass program ASUV program Green Initiative sorting of exhibitor trash program

Goals for Bistro RSNA

Keep the attendees and exhibitors at McCormick Place Offer and highlight healthy alternatives as 40% of total menu Lunch in 5 minutes or less
Carpenters planned to demonstrate, but did not Provide friendly service, helpful staff Minimal building damage reported Adequate, comfortable seating options
Key Features of Bistro RSNA
www.BistroRSNA.com Ability to reserve a table Delicious menu with healthy options Inclusive menu price of $20 Bistro Hosts Mix of comfortable seating
Recap of Bistro RSNA 2010 Survey
95% of guests were seated in 5 minutes or less 90% of guests said the quality of lunch met or exceeded th i expectations d d their t ti 86% of guests value of lunch met or exceeded expectations 99% of guests said the hosts were friendly and helpful Adequate seating in all three Exhibit Halls during peak times
Goals for Bistro RSNA 2011
Keep attendees and exhibitors at McCormick Place during the annual meeting Offer healthy alternatives and international cuisine y as 50% of total menu Promote Bistro RSNA as the premier hospitality option Sales Goals: 10,000 in advance 15,000 total diners (2010: 9,565 advance, 14,081 total diners) Improve Bistro RSNA Survey results in all categories Provide friendly, efficient service at each location
Exhibitor Invites an email invitation system
Exhibitor Invites is Totally free Lists are not shared with RSNA you work directly with IntelliSystems, an email distribution service IntelliSystems, Customer Service to help you through the process Track record of success NAB, Print, All Candy Expo
Benefits to Exhibitor Choose from up to three nicely designed designed, customized invitations Branding mix is 50% exhibitor, 50% RSNA
Benefits to RSNA I Increase registration i t ti Exposure to new attendee prospects Increased buzz before the meeting
Complete reporting Complete reporting
Wayfinding:PilotprogramfortheRSNAAnnualMeeting
Results from 2010 meeting: Number of companies participated: 108 Total number of outbound emails sent 1,037,016/348,290 i 016/unique addresses dd Average number of email addresses per exhibitor: 800 Open rate: 9.43% Gross click-through rate: 6.72% click Direct registrants: 38 People clicked on Register Now link: 2,455
Details will be available about this program in the Exhibitor Service Kit

Deployed Wayfinder Units throughout McCormick Place along with the ONLINE interactive maps and MOBILE thumbnail maps
Units designed to help attendees navigate the event with interactive maps, search engines for exhibitors, sessions, & posters: facility information and schedules
Wayfinding Units (15) dual stacked screens with 42 touch screens and printers placed strategically on the show floor and in other areas s around the Convention Center

OnsiteWayfinder Unit

OnsiteWayfinder UnitLocations

ExhibitorMapping

Wayfinder OpportunitiesforExhibitors

Text in here

Hidden Rules of Trade Shows
The more words you put on your exhibit display, the fewer times they will be read. Your best booth staffers are usually the ones who talk the least and listen the most The bigger the main visual image on your exhibit, the clearer people will understand your message The older your trade show display, the less innovative your booth visitors will perceive your company. The faster you follow up your show leads, the greater the sales you will generate from that show. The more aisle space bordering your booth, the more opportunities your staffers have to engage with attendees. Carpet belongs on the floor of your trade show booth, not on the backwall!
Bob Hope, Director: Housing and Registration Housing Update

Housing Update

Hotel Rates New Hotels Housing Formula C Communication with h l and RSNA i i i h hotels d Rooms Attrition beginning September 28 Room Blocks based on History Airfare ESA

Exhibitor Housing Dates

May 11 Hotel letter mailed J June 8 Housing available online June 29 Block housing deadline August 10 Block housing assignments available

August 17

Block housing hotel deposits due

Registration

Professional
Member/Non-Member fees Member/Non Support personnel fees One One-Day exhibits only fees

September 28

Block housing rooming list due $50 penalty initiated for each canceled room (individual and block) $50 penalty initiated for each reservation change that reduces length of stay (individual and block)

Exhibitor

Registration opens June 8 Badge deadline for advance mailing: November 2 Badge processing fees/reprints Main contact badge pickup

November 2

Housing closes for exhibitors
The next generation of lead retrieval
Siobhan Connellan, Experient SWAP
Mobile lead retrieval: why now? Use of personal devices is exploding
Smartphone ownership in U. S. up 8.1% over last 3 months to nearly 50 million Half of U.S. mobile users will have US smartphones by end of Q(Nielsen) Social networking apps increased by 240% between April 2009 and April 2010

SWAP: What is it?

Lead capture smartphone app Native app for:
iPhone iPad iPod touch Android
Web-based app for all other internet-ready phones

SWAP: how does it work?

Exhibitors purchase SWAP from Experient lead retrieval sales rep or on our Exhibitor portal Email directs them to download SWAP
Apples iTunes store Googles Android Marketplace Web address provided by show organizer
Attendees all have unique numbers printed on badges Number links to attendee data in registration database Exhibitor inputs number into app. Faster than barcode as of today.
Email contains activation code
First, the lead is captured along with all demographic info Next exhibitors can Next, capture qualification information. Leads are saved on the device and sent to the portal.

SWAP: Data Portal

Can view leads in DecisionPoint portal Determine best leads by sorting and filtering data
Buying timeframe Budget Decision-making level By salesperson

Measure ROI

Lead counts Penetration rate

Features

Integrates w/ registration database Covers all data-aware smartphones Capture leads per salesperson and aggregate Take notes within each lead Native app off-line mode: NOT dependent upon continuous cellular connectivity Can export list of leads Each salesperson can view their leads on their device

Summary - benefits

Flexibility to use own smartphone devices
Increase productivity: each salesperson can have own lead device
Capture leads anywhere: sessions, meetings, events, in the hallway, on the bus, etc.
N l No longer tied to just the booth ti d t j t th b th Measure productivity (quantity & quality of leads) of each salesperson
SWAP Exhibitor Portal instant access to information and the ability to leverage it for instant follow up. Can use SWAP app, Optium readers or both Increased efficiency No pickup / return of readers.

Key differentiators

We supply both traditional lead retrieval (Optium readers) and SWAP as one unified solution We are only company to provide both native apps and web based app web-based We require each salesperson to login to ensure all leads are attributed Exhibitor data is in powerful DecisionPoint portal
Both SWAP and Optium reader lead data is reported together
Live Demonstration SWAP Native App SWAP Exhibitor Portal

Planning for RSNA 2011

Technical Exhibition Center Space Assignment Process Space Rates
John Jaworski, CEM, Assistant Director: Technical Exhibits Technical Exhibits Update
Additional Opportunities RSNA 2011 Meeting Layout Important Dates and Communication
Technical Exhibition Center
Exhibit information will be available online only 24/7 resource for all exhibitor related information in planning for RSNA 2011

Classroom Size/Description
Either 32x40 or 40x40 Height is 9 with ceiling (can increase to 12 upon request)

HVAC system

Rental Fee (for meeting)
32x40: $20,480 40x40: $25,600
Fee: $3,500 Form available June 1
Medical societies and associations are not eligible for this opportunity.
Application due before May 31 to receive full promotional benefits
Host a Social Event after meeting hours
Conducted during non-RSNA meeting hours nonq p Request space at RSNA contracted hotel and McCormick Place West Building Benefits Host a dinner or reception without formal programming Conduct a focus group (less than 50 participants) Staff/company meetings No fee to RSNA; hotel may apply meeting room rental charge Form available June 1
Promote participation with RSNA Advertising
Various onsite, online & print opportunities y Kapicak, p Contact Judy Kapicak, Assistant Director at jkapicak@rsna.org or 1-630-571-7818 1-630-571-
Contribute to the RSNA R&E Foundation
Vanguard Program to support grant programs Exhibitor Circle Program with various meeting related benefits Contact Karena Galvin, Director: R&E Foundation at 1-630-590kgalvin@rsna.org or 1-630-590-7742

Hall B

Philips Healthcare

Hall D

Siemens Healthcare

RSNA 2011 Meeting Layout

Technical Exhibition will occupy three exhibit halls, Halls A, B, & D Headquarter Offices will be located in the same hall as their exhibit booth Bistro RSNA will be situated in the back of all three halls Vendor Workshops will be located in your exhibit hall Lakeside Learning Center will be in Hall E (directly below Hall D)
Toshiba America Medical Systems

GE Healthcare

Hall A
Anchor Rotation RSNA 2011
Agfa Shimadzu Vital Images

Carestream

Hitachi

FujiFilm

TeraRecon Inc

Konica Minolta

Hologic

Special Areas

Premium Inlines Inline Only Publisher Row

RSNA Communication

Mailings Early-March: RSNA Exhibitor Invitation Earlybrochure L -M h A li i R i d postcard LateLate March: Application Reminder d Upon Application Receipt: Application Acknowledgement letter June 28: Booth Space confirmation packet Late-October: Final (show site) packet Late Year around communication Exhibitor Newsletter Technical Exhibition Center Email Blasts
Bistro RSNA Headquarter Office

Upcoming Dates

March 31
Application Posted online

April 29

Deadline to be included in the first round of space assignments p g

May 31

5301 5300

5401 5400

5501 5500

Hitachi Medical

ENTRANCE

UP P UP

OUTTAKES QUICK CUISINE

FOUN TAIN

RADIOLOGICAL SOCIETY OF NORTH AMERICA
NOVEMBER 27 - DECEMBER 2, 2011 McCORMICK PLACE, SOUTH LEVEL 3 CHICAGO, IL

GRAND CONCOURSE

WEST LOBBY

DOWN TO

HEADQUARTERS OFFICES

G BIN UM OP PL SH

DOWN DOWN

METRA DESK

BISTRO RSNA HEAD QUARTERS OFFICES

FHC FHC

7556 7656

7051 7050

8744 8844

Agfa HealthCare

8956 9056

EXHIBITOR SERVICES

8950 9050

7136 7236

7336 7436

7544 7644

8944 9044

9141 9241

9336 9436

8741 8841

7536 7636

7037 7036

Shimadzu Medical Sys

8736 8836

8936 9036

9136 9236

7030 7029

7124 7224

7324 7424

7532 7632

8732 8832

8932 9032

9129 9229

9324 9424

8528 8628

8724 8824

7524 7624

8328 8428

8924 9024

9124 9224

7113 7213

7313 7413

7520 7620

Vital Images

8113 8213

8720 8820

8920 9020

9117 9217

9313 9413

9514 9513

8719 8819

8513 8613

8913 9013

7513 7613

7713 7813

9113 9213

8308 8408

7305 7405

7500 7600

7700 7800

7908 8008

8108 8208

8508 8608

8708 8808

8908 9008

9105 9205

9300 9400

9501 9500

7507 7607

7707 7807

8701 8801

8901 9001

9100 9200

7206 7207

7307 7407

E NC RA

TR AN CE

SECURITY

42" LOW RAIL

EMERGENCY EXIT

INTERNET ZONE

FOOD CARTS

PROGRAM DISTRIBUTION

WiFi ZONE

HELP CENTER
NOVEMBER 27 - DECEMBER 2, 2011 McCORMICK PLACE CHICAGO, ILLINOIS

( STARBUCKS )

OUTDOOR SMOKING AREA

EXHIBITOR REGISTRATION

KEEP CLEAR
OPERABLE PARTITION STORAGE

144 143

240 239

340 339

440 439

540 539

640 639

740 739

1646 20' 1641

1742 1741

1841 1941

2042 2041

2142 2141

2242 2241

140 139

1639 1638

1729 1728

1828 1928

2029 2028

2129 2128

2229 2228

1635 1634

1631 1630

Canon USA Inc

1629 1628

2224 2223

220 219

320 319

420 419

520 519

620 619

720 719

912 911

1012 1011

1111 1211

1311 1411

1512 1511

Carestream Health

2213 2212

McKesson

601 600

812 811

109 108

701 700

809 808

1301 1401

1509 1508

806 805

1506 1505

803 802

901 900

1503 1502

1601 1600

SECURITY OFFICE

SELF REG
EXHIBITOR HELP CENTER EXHIBITOR REGISTRATION
INFORMATION SYSTEMS OFFICE NOC
SCANNING RM. TECHNICAL EXHIBITS COMMITTEE

CME SERVICE AREA

PERFORMANCE SOLUTIONS

JOURNAL & NEWS

R&E FOUNDATION RSNA PLAZA
GRAND CONCOURSE FROM NORTH & SOUTH BUILDINGS
CAREER CONNECT MEMBERSHIP

TRAINEE RESEARCH PRIZE

FHC S S

RSNA STORE

S S S S
PROFESSIONAL REGISTRATION
NOVEMBER 27 - DECEMBER 2, 2011 McCORMICK PLACE, LAKESIDE LEVEL 3 CHICAGO, IL
RSNA exhibitors know: You simply have to be here.
Applications available March 31 | Visit RSNA.org/exhibitors
Radiological Society of North America 97th Scientic Assembly and Annual Meeting
November 27 December 2 McCormick Place, Chicago

RSNA2011.RSNA.org

Join Us for an Unprecedented Experience
RSNA 2011 is the worlds premier medical assemblyand the single most important place to exhibit your radiology-related products and services. It gives you a unique opportunity to reach more than 27,000 healthcare professionals, face-to-face.
Attendees look to the RSNA technical exhibition as the largest and best forum to shop for new equipment for their institutions and keep a finger on the pulse of current and future trends in radiology. This year, were Celebrating the Imageand the technological advances that will shape the future of medicine. We want you to be part of the celebration. Whether you are a veteran exhibitor or considering exhibiting for the first time, I invite you to explore what RSNA can offer your company. I look forward to seeing you this November in Chicago.

On average in closing a sale from an exhibition lead versus closing in the eld
Source: The Cost Effectiveness of Exhibition Participation: Parts I and II; CEIR, 2009
Also available to help you establish your presence: Attendee registration list Advertising opportunities Workshop/demonstration opportunities Participation in the RSNA R&E Exhibitors Circle

Apply Online

Exhibitor application materials are exclusively online at RSNA.org/exhibitors. Visit our website for the application form (available March 31), promotional opportunities and facts about RSNAs unique scientic forum. Submit your application by April 29 to ensure your rst-round space assignment.
Key Dates and Deadlines for Exhibiting at RSNA 2011
Mar 31 Exhibitor space application/contract posted online at RSNA.org/Exhibitors Apr Applications accepted for first-round space assignments May 2 First-round space assignments begin
Applications received after May 2 assigned on a first-come, first serve basis
Jun 8 Exhibitor housing opens Jun 28 First-round space assignments released Jul 6 Service Kit available online Nov 2 Deadline for exhibitor individual housing
Technical exhibit space assignments close
Nov 27 Dec 2 97th Scientific Assembly and Annual Meeting, McCormick Place, Chicago
Establish a Presence Among Your Competitors and Partners

RSNA is the Place to Be

700 companies will converge on Chicago this November to participate in one of the largest yet targeted technical exhibitions in the healthcare field. They know the RSNA annual meeting provides them the greatest opportunity for success. Just a few of last years exhibitors:
Of RSNA exhibitors would recommend the RSNA annual meeting 1
Estimated revenue for Chicago the week of RSNA 2010 2
Source: 2009 RSNA Exhibitor Survey Source: Chicago Convention and Tourism Bureau
Agfa HealthCare ALOKA Ultrasound Analogic Corporation Aurora Imaging Technology, Inc AZE, Ltd Barco, Inc Bayer HealthCare Pharmaceuticals Bracco Calgary Scientific Inc Canon USA, Inc Carestream Health, Inc Cerner Corporation Codonics Covidien Del Medical - UMG DR Systems, Inc Ellis & Watts Esaote SpA FUJIFILM Medical Systems USA, Inc GE Healthcare German Pavilion Hitachi Medical Corp Hologic, Inc iCAD, Inc iCRco, Inc IMIX Holding AB IMRIS Infinitt North America, Inc Intelerad Medical Systems, Inc Invivo Konica Minolta Medical Imaging
Korea Business Center (KOTRA) Chicago McKesson Provider Technologies Medical Coaches, Inc Medicalis Medison America, Inc Medrad, Inc Merge Healthcare Mindray North America Neusoft Medical Systems Import & Export Co, Ltd NightHawk Radiology Services NovaRad Corporation Nuance Communications OshKosh Specialty Vehicles Philips Healthcare Planmed, Inc Quantum Medical Imaging Saunders/Mosby - Elsevier Sectra Sedecal USA Shimadzu Medical Systems USA Siemens Healthcare Swissray International TeraRecon, Inc THALES Components Corp Toshiba Medical Systems Corporation Varian Medical Systems Visage Imaging Vital Images, Inc Viztek Ziehm Imaging GmbH Ziosoft, Inc

Attendees Come for Products and Services of All Kinds
From industry standards to the most specialized solutions, exhibitors showcase products to meet the needs of their specific audiences. Some products and services include:
Computed Tomography Contrast Agents, Drugs and Pharmaceuticals Darkroom Equipment and Supplies Departmental Management DICOM Compliant Systems Educational Products and Literature Electronic and Information Systems/Services Film and Image Management Interventional Radiology and Special Procedures Lithotripsy Magnetic Resonance Nuclear Medicine Quality Assurance/Safety Control and Radiation Radiography Screen-Film Systems, Cassettes and Viewers Therapeutic Radiology Ultrasonography
Winner of the Gold 100 Award 20072009, ranking RSNAs annual meeting among the top 100 in the trade show industry
Find the full list of 2010 exhibitors and categories at RSNA.org/showcase.
Source: Trade Show Executive magazine
Establish your presence at the worlds largest and best radiology meeting. RSNA 2011 offers opportunities to market and demonstrate your products to thousands of professionals face-to-face and beyond.
Applications available March 31. Apply by April 29 to be accepted for rst-round space assignments at RSNA.org/exhibitors.
Promotional Opportunities
at the 2011 RSNA Scientic Assembly and Annual Meeting

Badge Wallet Insert

Be the single advertiser and place an ad in the ofcial badge wallet, sent to attendees who pre-register. Advertiser provides 25,000 printed pieces.

Meeting Bag Insert

Be creative and build brand presence! Place a printed insert, CD, or other approved promotional item in the ofcial Meeting Bag. All promotional items must be approved by the RSNA prior to printing/manufacturing. Maximum of 10 inserts allowed, so sign up now! Advertiser supplies 21,000 inserts.
Career Opportunities Guide
This comprehensive publication showcases recruitment advertising only so job seekers will be sure to see your ad. 10,000 Guides are distributed at the entrances to all the halls as well as at the Membership and Career Connect booths and the always popular Residents Lounge.

Metra Card

All train-riding attendees will see the ad prominently displayed on the back of the Metra Card train pass. Metra cards are mailed in the pre-registration wallet and distributed at onsite registration and help centers.

Coffee Cup Sleeve

All coffee locations within McCormick Place (excluding Starbucks areas) will serve coffee with insulated sleeves carrying an advertisers company logo and booth number. More than 25,000 cups of coffee are served during the six days of the meeting.

Outdoor Banner

This unique opportunity allows advertisers to place their message on 50 outdoor banners positioned in heavy-trafc locations such as hotels, bus routes, and shopping/dining areas in the Chicago area during RSNA. This popular opportunity is now available to two separate advertisers with 50 banners each.

Escalator Runner

Your company message appears alongside the handrails of escalators in the Main Grand Concourse, Lower Grand Concourse and North Hall. Attendees will view it all day long as they go up and down this heavily traveled area.

Plastic Meeting Bag

Your logo prominently positioned on ecofriendly meeting bags provides high visibility throughout RSNA 2011. This is a favorite of attendeesit is light weight, easy to carry and convenient for collecting handouts from courses and exhibitor literature. The plastic meeting bags will be distributed at various locations in McCormick Place.

Expo Card

The ExpoCard is a credit card-size swipe card containing personal information attendees receive at registration. Using a lead retrieval machine at their booths, advertisers can gather important demographic data for easy lead follow up. Advertising on the card puts an ad in the pocket of each attendee.

RSNA Daily Bulletin

The quintessential trafc-builder for exhibitors, the RSNA Daily Bulletin (the ofcial newspaper of the meeting) provides breaking coverage of meeting news, schedule and program changes, and new product information. Each morning 15,000 copies are distributed throughout McCormick Place. Also available online during the show as well as archived for future reference.

Indoor Billboard

Your 10 high by 4 wide message appears as attendees exit the North and South Halls. Three placements are available on each side. This is a high trafc area in the convention center.

Media Wall

Your commercial will appear on both sides of the Media Wall in a high-trafc area of the Grand Concourse of McCormick Place. As an added bonus, it will also appear on the content monitors of the Waynders located throughout the convention center.

RSNA Daily Bulletin Wraparound Band
Make an impact on the rst day of the meeting by surrounding the Sunday Daily Bulletin with your message. The Daily Bulletin is the ofcial newspaper of the RSNA annual meeting.
For more information, contact Jim Drew, Director of Advertising, 6305717819, jdrew@rsna.org or Judy Kapicak, Assistant Director, Advertising at 6305717818, jkapicak@rsna.org.

RSNA Meeting Program

Advertise on covers 3 and 4 and be the ofcial advertiser in this program. Program includes title, authors, room numbers and times. Twenty two thousand copies are produced and distributed at the convention center.

Transportation Signage

Take advantage of this dynamic opportunity to advertise outside the convention center. Program includes logo on bus windows and transportation signs in the convention halls, ad on hotel lobby signs and an ad in the transportation brochures (distributed at hotels, shuttle information desk and help centers). Additional opportunities to enhance this buy are available for additional costs.

RSNA Pocket Guide

This compact and handy guide lists all educational sessions and provides quick reference for general information, including maps of Chicago and McCormick Place, hotel listings, and transportation schedules.

Walkway Banners

These dynamic banners are a splash with advertisers. These banners are 4' x 8' and hang in the walkway that connects the Grand Concourse to Lakeside Center, a heavy trafc area. Only 16 positions are available, so reserve your space to ensure your spot!
RSNA Pocket Guide Wraparound Band
Its a wrap! Heres the opportunity to make a splash at RSNA 2011 on the most popular and useful publication at the annual meeting. The wraparound Guide will be handed out at registration and other designated locations.

Waynder

There are three separate components for you to reach attendees: Onlineyour leaderboard or square banner will display onscreen and in printouts of personalized maps on computers. Onsiteopportunities range from a single Main Exhibitor banner to exclusive Sub-Category and Whats New banners and eight Quick Find Link spots. Mobile apptake advantage of this technology to reach attendees on their mobile devices.

RSNA Technical Exhibit Guide
This handy reference guide provides detailed maps of McCormick Place and the Technical Exhibit halls. Attendees depend on the RSNA Technical Exhibit Guide for a current list of exhibitors and their contact information. Thirty thousand copies are distributed along with the Daily Bulletin at convenient locations throughout the convention center and at the Help Centers.

Residents Lounge

Advertise at the busy gathering place for residents and be seen by thousands each day. Signs in the lounge will acknowledge each days advertiser, and advertisers may also place handouts in the lounge.

WiFi Column Wraps

Wrap your message in the high-trafc WiFi areas in the lower level of the North Hall by the restaurants or outside the Arie Crown Theater in Lakeside Center. Five column wraps in the North Hall and four column wraps in Lakeside Center, all 12 high by 3 wide, are available and waiting for your message!

Subspecialty Brochure

Be the exclusive advertiser by placing your ad on the back panel of one of several subspecialty guides, featuring meeting content from breast to musculoskeletal to ultrasound. Attendees use these guides every day to organize their busy week.

Fees and Deadlines

Net Fee
ExpoCard RSNA Pocket Guide $20,000 P4C$11,580 C2 & C3$18,980 C4$20,830 $10,000 $20,000 $15,000 $20,000 $15,000 $20,000/route $30,000/both routes $5,000 $15,000 $15,000 $20,000 Varies (see attached) Varies (see attached) $15,000 Full Wall: 5$5,000 Full Wall: 10$9,000 Full Wall: 20$15,000 Full Wall: 30$20,000 $10,000 1/4 pg (B/W)$650 1/2 pg (B/W)$900 Full page (B/W)$1,200 Cover 2 & 3 (4C)$1,500 Cover 4 (4C)$1,700 Grand Concourse Main $25,000 Grand Concourse Lower $15,000 North Hall $15,000 $5,000/column $10,000 $15,000 Varies (see attached)

7/18 8/12

Materials

8/1 9/2

Metra Card Badge Wallet Insert RSNA Meeting Program Transportation Signage Coffee Cup Sleeve Outdoor Banner Subspeciality Brochure Daily Bulletin Wraparound Band Pocket Guide Wraparound Band Residents Lounge RSNA Daily Bulletin RSNA Technical Exhibit Guide Indoor Billboard Media Wall
8/19 8/26 9/2 9/19 9/23 9/23 10/3 10/7 10/7 10/7 10/21 10/21 10/14 10/21
9/2 9/9 9/16 10/3 10/7 10/7 10/14 10/21 10/21 10/21 10/28 10/28 11/7 11/7
Meeting Bag Insert Career Opportunity Guide

10/21 10/28

11/7 11/7
WiFi Column Wraps Walkway Banners Plastic Meeting Bags Waynder

10/28 10/28 TBD 11/4

11/7 11/7 TBD 11/18
the r&e foundation invites you to join the rsna exhibitors circle
Show attendees your commitment to their specialty. Receive benefits to maximize your companys presence at RSNA 2011. Become part of the RSNA Exhibitors Circle today. Your gift will support the RSNA Research & Education Foundation, which enables the most cutting-edge technologies, resulting in the best care for patients.

Receive an exclusive invitation to the RSNA Corporate Donor Reception. Meet RSNA leadership, grant recipients and industry executives.
Distinguished logo recognition on signage throughout RSNA 2011 showcases your support.
For more information, contact Lisa Ostrenga, Senior Manager, Fund Development at 1-630-590-7773 or Lostrenga@rsna.org.

bronze circle $ 1,500

+ Company name on R&E Foundation website + Logo recognition in RSNA News (sent to 46,000+ RSNA members) + Name on signage located at each McCormick Place exhibit hall entrance (3 total) + R&E Foundation supporter sign at your booth with company logo and giving level + Recognition ribbon to wear at RSNA 2011 + Networking opportunity with RSNA leadership, executives and grant recipients at
the Corporate Donor Reception (invitation only)

silver circle $ 2,500

All benefits listed for Bronze Circle, plus: + Name recognition in award-winning RSNA Annual Report (circulation of 46,000) + Company name and link to company site on R&E Foundation website + Press release announcing your support of the R&E Foundation + Name and booth location listed on mailing to professional registrants for RSNA 2011

gold circle $ 5,000

All benefits listed for Silver Circle, plus: + Company spotlight article in Foundation Focus newsletter (sent to 5,000+ donors) + Recognition in RSNA 2011 meeting publications + Company logo on signage at each exhibit hall entrance (3 total) + Company logo and link to company site on R&E Foundation website

platinum circle $ 10,000

All benefits listed for Gold Circle, plus: + Logo recognition at Foundation Presentation/Image Interpretation Session at the Arie Crown Theater at RSNA 2011 (4,200+ seats) + Use of R&E Foundation Logo in company marketing materials indicating support of the RSNA Research & Education Foundation + Logo recognition inside R&E Foundation Donor Lounge + Invitation to the Distinguished Donor Reception for major donors and RSNA leadership (invitation only)