New Konica Minolta Digital Single Lens Reflex (SLR) Camera: The Maxxum 7D
Konica Minolta Photo Imaging U.S.A., Inc.s new Maxxum 7D is the worlds first*1 digital SLR to be equipped with a body-integral, CCD-shift camera-shake compensation Anti-Shake technology that supports all Maxxum AF lenses*2. Product Highlights Body-integral CCD-shift Anti-Shake technology reduces blur caused by camera shake and supports all Maxxum AF lenses. A large, easy-to-view 2.5-inch high-definition, 207,000-pixel color LCD monitor that combines menu navigation with image and data display. Stunning picture quality derived from a high resolution, 6.1-million-pixel (effective) 23.5mm x 15.7mm size CCD and exclusive Konica Minolta CxProcess III image processing technology. Incorporates a central, cross hair type, 9-point and 8-line autofocus (AF) sensor array providing high-precision AF and high performance subject tracking of moving subjects. Combines simple operation in a stylish, compact package inheriting the product ideals of the Maxxum range of film SLR cameras. Upgraded, high-end shooting and versatile imaging functions designed to satisfy any photographers needs, whether they are amateur or enthusiast. Excellent system back-up and accessories to cater to a broad range of shooting styles and conditions. Features: Anti-shake Technology and CCD Shift Mechanism The worlds first*1 digital SLR with body-integral CCD-shift Anti-Shake technology, including compatibility with Minolta A-Mount optics and allowing all Konica Minolta interchangeable AF lenses to be used.*2 The award winning Konica Minolta Anti-Shake technology was selected as European Photo Innovation of the Year by EISA*3 and provides the equivalent correction effect*4 with a shutter speed 2 - 3 steps slower. Konica Minoltas Anti-Shake technology makes it possible to reduce blur caused by camera shake, even when taking photos in dimly lit or twilight scenes, in natural light with a telephoto lens, as well as macro shots without relying on a higher ISO setting or the aid of a flash or tripod. Anti-Shake responds quickly to both broad, slow-swaying motion of the camera body and the higher frequency shaking typical of camera shake caused by the photographers hands. The Anti-Shake technology can be switched on or off via a dedicated switch on the cameras back and when active, an Anti-Shake indicator is displayed on the viewfinder to keep the user informed when its active. Easy-to-View 2.5-inch High-Definition LCD Monitor Centrally mounted on the cameras back-plate is the large, easy-to-view 2.5-inch, high-resolution, 207,000-pixel color monitor. It quickly and clearly displays captured shots for fast image

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Konica Minolta Maxxum 7D Backgrounder (contd)
appraisal. Image histogram data can be overlaid without obscuring the displayed image and thanks to its large size, it can display up to a 16-frame thumbnail index display. Intuitive Operation with Dial-&-Lever System The new Konica Minolta Maxxum 7D inherits the dial and lever operation system from the highly-regarded Maxxum 7 35mm SLR camera. This similarity allows intuitive operation for Maxxum 35mm SLR users moving up to the new digital Maxxum 7D. Menu and Navigation Display The LCD monitor works as a Navigation Display allowing seamless operation with clear and concise camera settings displayed with comprehensive shooting information, indicated with large, easy to read text. Aiding ease of use further, the display automatically switches from horizontal to vertical format when shooting in the upright portrait format. Advanced LSI Image Processing Engine A newly developed Advanced LSI image processing engine for the Maxxum 7D enables highspeed processing of large quantities of data and designed to improve image processing at highsensitivity settings ensuring reduced image noise while retaining high picture quality. This combination also helps ensure easy handling similar to the smooth-shooting rhythm associated with 35mm film SLR cameras. Konica Minoltas CxProcess III Consistently high picture quality is ensured by the 6.1-million-effective-pixel CCD, the unique CxProcess III image processing technology, and a combination of Konica Minoltas expertise in photosensitive materials and exposure control technologies. Each is integrated here in the new Maxxum 7D to ensure superb picture quality and to help make the most of any attached AF lens. CxProcess III is an original, image processing technology designed to provide impressive and natural-looking images. CxProcess III, achieves these stunning, natural-looking images by integrating a broad range of photographic technologies gained from Konica Minoltas long years of experience in this field. It ensures clear and crisp pictures, natural skin tones and packs in detail, ideal for shooting landscapes or macro subjects. High-Performance, High-Speed Autofocus (AF) The new Maxxum 7D incorporates a central, cross hair type, 9-point and 8-line AF sensor array providing high-precision AF and high performance subject tracking of moving subjects within the frame. The AF system enables both Predictive Focus Control and Subject Tracking for high-speed focus adjustment of moving subjects, making it ideal for fleeting moments or sports photography. High-Speed Continuous Advance and Image Processing with Large Capacity Image Buffer The new Maxxum 7D allows high speed continuous shooting of up to 9 consecutive frames at up to 3-frames per second in both RAW or RAW+JPEG modes thanks to a large image buffer. Additionally, it allows continuous shooting of up to twelve 3008x2000 JPEG images at the extrafine image-quality setting and 15 JPEG images the same size at the fine image-quality setting. These high-speed shooting capabilities are ideal for capturing momentary expressions, sports or fleeting action shots while retaining high picture quality throughout. RAW+JPEG Simultaneous Recording Photographers can choose to shoot either JPEG or RAW images or both combined with the simultaneous RAW + JPEG dual-format capture mode for improved, post-shoot workflow.

Easy-to-View, High-Performance Viewfinder A spherical acute matte focusing screen is used in the viewfinder for accurate, bright critical focusing assessment. The new model incorporates an optical glass pentaprism viewfinder with a 0.9x magnification factor and 95% field of view for easy scene assessment and composition. Highly Durable and Reliable Magnesium-Alloy Body The new camera is sturdy, compact and stylish featuring a magnesium alloy front body panel and base. Comprehensive Image Adjustment and Control for Creative Picture Capture Image correction: 5-step fine control adjustment for sharpness, contrast, color saturation and hue. White balance (WB) setting: In addition to the auto mode, the new camera has six presets for WB plus a custom mode for precise white balance settings in difficult lighting conditions. This model also features numerical settings for color temperature, which gives photographers a higher degree of color temperature matching. Fine-tuning is possible over a range from 2500K to 9900K in 100K increments, providing a broader range than with the auto white balance or preset white balance alone. Zone Matching: New technology that allows the precise reproduction of tonal gradations in highlights and shadows, essential in difficult shooting conditions with predominant highlights and helps ensure noise-free low-light images. The cameras Zone Matching system permits effective control of high and low key tone capture; the former important for highlight capture in shots such as a white wedding dress, the latter for low light situations. Maxxum System Accessories Konica Minolta has also introduced two new zoom lenses, each designed to provide optimum image quality when used with the new Maxxum 7D digital SLR the Konica Minolta AF ZOOM mm f/2.(D) and the Konica Minolta AF ZOOM mm f/2.8 (D).
A broad range of existing Maxxum-system accessories is also available for use with the Maxxum 7D including D-series flash units, remote cords and an angle viewfinder. The D-series flash and D-series lenses, which include built-in focus distance calculations, when used in combination with the new Maxxum 7D, provide improved exposure accuracy. Combined with high-precision ADI flash metering, the camera provides high-precision lighting control that answers the most demanding and diverse needs. The new dedicated VC-7D Vertical Control Grip for the new Maxxum 7D connects to the camera body and provides a secure grip on the camera while enhancing easy, vertical camera control and overall ease of use, particularly when shooting upright, portrait-format shots. The VC-7Ds sure-hold grip provides confident handling characteristics and features a dedicated shutter-release button, front and rear control dials, autofocus (AF)/manual focus (MF) control button, auto exposure (AE) lock button and AF area selector button, thereby delivering comfortable and reassuring handling characteristics to the camera in either horizontal or vertical shooting situations. The VC-7D allows two lithium-ion batteries to be used simultaneously for an extra power supply. This allows photographers to take advantage of shooting many more images before worrying about recharging the batteries. Adding still more versatility, standard AA Ni-MH batteries can also be used. Konica Minoltas new DiMAGE Master is optional software to improve creative workflow for advanced users. Diversified tools for classifying and comparing images boost work efficiency of selecting the best shots. Newly developed RAW processing program enables more accurate color reproduction.

NOTES: *1) As a lens-changeable digital SLR camera *2) With the cameras AF macro-zoom 1x 3x specialty lenses and Anti-shake function turned off. *3) The European Imaging and Sound Association, publishing 50 major photography and AV magazines in 20 European countries *4) Anti-Shake picture blur correction effect amount varies with shooting conditions and lenses used

KONICA MINOLTAS DiMAGE A2 DIGITAL CAMERA AND ANTI-SHAKE TECHNOLOGY RECEIVE TOP 2004-2005 HONORS
Mahwah, NJ (August 25, 2004) Konica Minolta announces that their CCD-Shift Anti-Shake technology has received a 2004-2005 European Imaging and Sound Association (EISA) award in the Innovation category. In addition, the new Konica Minolta DiMAGE Amegapixel digital camera featuring the Anti-Shake technology has won the Technical Image Press Association (TIPA) Award for Best Digital Prosumer Camera in Europe for the year 2004. The DiMAGE A2 has also received prestigious Editors Choice awards this year from PC Magazine, CNET and American Photo. These awards are especially significant because they recognize Konica Minoltas commitment to producing the highest quality photography products for consumers, said Jon Sienkiewicz, vice president of marketing, Konica Minoltas Camera Division. We are honored that our Anti-Shake technology as well as the new DiMAGE A2 have been selected as a superior imaging product throughout Europe and the United States. According to EISA, Konica Minoltas Anti-Shake technology was selected to receive their Innovation award because it enables users to capture sharp pictures even in low light conditions and at long focal lengths. It is a completely new type of stabilizer system not connected to the optical element, but directly to the CCD sensor. Quick response is secured by the specialized integrated circuit, and activation of AntiShake is as easy as pressing one button. The DiMAGE A2 received the TIPA award for Best Digital Prosumer Camera because of Konica Minolta's exclusive anti-shake system which compensates for camera shake by adjusting the CCD internally. This gives maximum potential for the wide-ranging 28-200mm zoom lens and high resolution image sensor. With SLR style handling and a wide range of control options and overrides this is a fantastic choice for the demanding enthusiast photographer looking for creative images. According to PC Magazine, The Konica Minolta DiMAGE A2 offers exceptional functions and excellent handling characteristics. Its zoom range and anti-shake technology make the DiMAGE A2 ideal for rock-solid handheld telephoto shots and worthy of an Editors' Choice. And CNET had this to say: Generally efficient design, top-tier performance, and features galore make the DiMAGE A2 a top choice for resolution-hungry enthusiasts. American Photo said the DiMAGE A2 boasts the best electronic viewfinder in the business. At 922,000 pixels, the DiMAGE A2s eyepiece LCD provides resolution more than three times higher than the nearest competitor. In addition to the DiMAGE A2, American Photo also selected several other Konica Minolta products to receive a 2004 Editors Choice Award as seen in the July/August 2004 issue. These products are the Maxxum 70 Single Lens-Reflex 35mm film camera, 300mm f/2.8 SSM lens, the Zoom 160c 35mm pointand-shoot camera, the DiMAGE Scan Elite 5400 film scanner and the DiMAGE Xg and DiMAGE G600 digital cameras.

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Konica Minolta Anti-Shake Technology & DiMAGE A2 Receive Top 2004-2005 Honors (contd)
CCD-Shift Anti-Shake Function The Konica Minolta DiMAGE A series digital cameras were the first model to include Konica Minoltas Anti-Shake function. This technology gives photographers unprecedented control and accuracy when taking pictures in low light situations, as well as when fully-extending and hand-holding the cameras optical zoom lens. The high-precision CCD-shift method employs the proprietary Smooth Impact Drive Mechanism (SIDM), in which angular velocity sensors detect the degree of shaking and move the CCD to compensate for and correct this. The SIDM enables compensation to minimize the effect of camera shake at 2-3 shutter speeds slower than on cameras without an Anti-Shake function (equivalent to 2-3 exposure increments). This allows DiMAGE cameras incorporating this technology to correct shaking without increasing shutter speed and raising ISO sensitivity, factors which increase image noise. In addition, users wont see the deterioration in image quality usually associated with electronic anti-shake systems. The CCD-shift method doesnt require extra correction lenses like optical anti-shake systems. The anti-shake system is effective in correcting both the fine movement of pressing the shutter-release button and the larger and slower movements of the users body. Konica Minolta DiMAGE A2 Konica Minoltas DiMAGE Amegapixel single lens-reflex (SLR)-type digital camera features body integral anti-shake technology, ultra-fast operation and high-speed start-up as well as several professional-type functions. Featuring a fast, innovative new 3D autofocusing (AF) system (1.5 times faster than the DiMAGE A1) with 3D Predicative Focus Control and Movement tracking, a fast built-in f/2.8 3.5 7x optical zoom lens, Anti-shake function for still images and VGA quality movies, CxProcess II Image Processing technology, the worlds first VGA-resolution Viewfinder (approximately 922,000 pixels), UHS Continuous Advance rate of 7 frames per second, high-speed USB 2.0 support and compatibility with portable and studio flash systems, the DiMAGE A2 provides the tools digital photographers need to express their creativity and solve visual problems. European Imaging and Sound Association (EISA) The EISA awards are presented annually to the best photographic equipment and chosen by the Photo Panel of EISA representing editor-in-chief and technical editors from nearly 50 prominent magazines from 20 European countries. Previous winning camera models from Minolta were the X-700 (1982), Maxxum 7000 (1985), Maxxum 7000i (1988), Maxxum 7xi (1991), Maxxum 9xi (92-93), Maxxum 700si (94-95), Maxxum HTsi (98-99), Freedom Zoom 150 (2000-2001), Dimge Scan Elite (20002001) and Maxxum 7 (2001-2002). Technical Image Press Association (TIPA) The TIPA European Photo & Imaging Award winners are chosen by a group of editors and technical editors representing 31 European photography and imaging magazines from 12 European countries. All are members of the TIPA, which is an independent, non-profit organization open to all European magazines in the photography publishing industry. Previous winning photo equipment from Minolta were the Maxxum 700si (94-95), Maxxum 600si (95-96), Maxxum HTsi (98-99), Minolta Vectis 2000 (2000-2001), Minolta DiMAGE 7 (2001-2002), Maxxum 7 (2001-2002), Minolta DiMAGE X and Maxxum 5 (2002-2003) and DiMAGE Scan Elite 5400 (2003-2004). About Konica Minolta Photo Imaging U.S.A., Inc. Konica Minolta Photo Imaging U.S.A., Inc., headquartered in Mahwah, NJ, is the North American sales and marketing subsidiary of Konica Minolta Holdings, Inc. (Tokyo, Japan). On August 5, 2003 Konica Minolta Holdings, Inc. was formed to enhance both the competitive business capabilities and earning capacities of Konica Corporation and Minolta Co., Ltd.

Consumers around the world have come to know and trust the Konica and Minolta brands for all their imaging needs. Since the earliest days of the photo industry, Minolta and Konica have applied their talents and resources to create products and services that are essential to the world of imaging. Today, these efforts concentrate on the most important aspects of imaging: the quality of the images, the tools and methods for creating images, and the creation of environments for the application of images. This focus on the essentials of imaging ties together the companys key business and consumer product lines. Konica Minolta Photo Imaging U.S.A., Inc. is a leading manufacturer and marketer of 35mm and Advanced Photo System film, single-use cameras, digital and 35mm film cameras, accessory lenses, binoculars, photographic and color measurement meters. In addition the company offers color print photo papers, inkjet photo paper, digital minilabs, digital film scanners, optical instruments, software and advanced imaging and sensing technologies. Konica Minolta Photo Imaging U.S.A., Inc. also provides wholesale photofinishing services and Internet imaging services. It is a complete imaging company, from input through output. For more information about Konica Minolta Photo Imaging U.S.A., Inc., its products and services, visit www.konicaminolta.us. All brand names are trademarks and/or registered trademarks of their respective companies. ##### Contact Information: Steve Rosenbaum/Leigh Grimm S.I.R. Marketing Communications, Inc. 631-757-5665 sir@sironline.com Steve Eliasof Konica Minolta Photo Imaging U.S.A., Inc. 201-574-4282