June 2008

LeapFrogs Leapster2 Uniquely Combines Handheld Gaming and Online Learning to Keep Kids Engaged and Parents Happy
Good For You Gaming Finally a Reality
LeapFrogs product innovation continues apace with the launch of Leapster2, the first preschool handheld games console that delivers an additional fun, safe and secure online learning experience for children aged 4-8 years. Leapster2 launches with a fantastic catalogue of ten educational gaming software titles including Star Wars: The Clone Wars, Disney Cars, Sonic X and Dora the Explorer and offers parents a unique opportunity to view the learning progress that their children are making whilst playing! Launching in August, the Leapster2 handheld console will be available in two colours, green & pink and will be priced at RRP 49.99 and includes two preloaded games titles - Dragons to the Rescue & Creativity Castle. A limited edition black handheld will be available in the Autumn and is bundled with the Star Wars: The Clone Wars game which features gameplay from the new animated Star Wars: The Clone Wars TV series which hits our screens later this year. The additional software titles will be available separately priced at 19.99.1 With Leapster2, children can enjoy handheld gaming on the go and then connect their console online to the Leapster2 KidsWorld website. This allows the children to upload their gaming progress and access fun new content and rewards including certificates, printables and bonus games.
David Lubliner, Marketing Manager, LeapFrog: Leapster2 offers a completely new gaming experience for young children by combining great hand held gaming with a fantastic and secure online experience. Completing handheld gaming levels unlocks online content which keeps children playing and learning at the same time. The use of technology by children at home and school continues to grow with an estimated 79% children aged five to ten using a PC at home and 55% of five to seven year olds using the internet at least once per week at home or at school. 35% of children have used a computer before they were two and 52% of children have gone online before they were five years old. Twenty two per cent of children aged 7-10 years old are going online as part of their school homework which is reflective of the approval of parents and teachers in the use of the internet for learning with 72% of parents of children aged 3-8 years old happy with their kids using internet for educational purposes. 2 The Leapster2 comes with an install CD ROM which allows the console to be plugged directly into a PC or Mac via a USB serial cable and automatically updates the Leapster2 website with all game and educational progress made. This update unlocks new content for the children and also allows parents to access the LeapFrog Learning Path which gives an overview of their childrens learning progress. The LeapFrog Learning Path has been developed in partnership with leading independent academics and provides parents with an indication of their childrens learning progress. The Leapster2 games software titles are all designed to teach essential school skills in key fields including literacy, maths, vocabulary and creativity for appropriate age levels from 4 to 8 years. The Launch of Leapster2 comes hot on the heels of the Governments Byron review which made positive recommendations into the regulation of game and
internet use by young people. Leapfrog welcomed the reports findings which examined the role of games as an educational tool and how this could aid children in their learning and development. The report highlighted the skills children can develop through playing games including the need to process information rapidly and to think and act quickly; skills which could benefit children in real life situations. David Lubliner: Parents can instantly see the learning progress their children are making - information that most other toy brands that claim to be educational, cannot provide. Brain training games on handhelds have become mainstream and an accepted way of adult learning and Leapster2 demonstrates that children can learn in this way too. -ENDSNotes to Editors:

Leapster2 software library includes; Star Wars: The Clone Wars; Wall-E; Ratatouille; Cars
Supercharged; Disney Princess Belle and Ariel; SpongeBob Squarepants; Dora the Explorer; Go Diego Go; Sonic X and Mr Pencil
Childwise Monitor & LeapFrog Research.
About LeapFrog LeapFrog Enterprises, Inc. (NYSE: LF), is a leading designer, developer, and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary, and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. For more information, please contact: Jim Hawker/Nia Evans Threepipe Tel: 4800 E: Nia. Evans@threepipe.co.uk

Leapster2 Learning Game System
Available Summer 2008 | Ages 4 to 8 | MSRP: $69.99
The Leapster2 handheld is the newest member of the Leapster family of Learning Game Systemsthe number-one educational gaming platform, with more than 4.6 million sold in the US. The USB-enabled Leapster2 system offers a sleek new form and online connectivity to give parents the inside track on what their little gamers are learning. Using the included PC- and Mac-compatible LeapFrog Connect Application, parents can create customized profiles for their kids on LeapFrogs Learning Path, then connect the Leapster2 handheld to the computer to see the skills and concepts kids are practicing every time they play. As children progress along their individualized Learning Path, parents can help guide the learning and access further content to match their kids interests and needs. When kids connect, the points theyve earned during gameplay upload and unlock online rewardsand a sneak peek at further rewards to work for. As with the original Leapster system, the Leapster2 handheld auto-levels, adjusting games to childrens particular skills and progress, so players are appropriately challenged.
Leapster System Software Library
Available Summer 2008 | Ages 4 to 8 | MSRP: $24.99 each
Five brand-new Leapster titles are available at the launch of the Leapster2 handheld, plus refreshed versions of 10 of the most popular legacy titles. All titles are optimized for the Leapster2 handhelds LeapFrog Learning Path connectivity. The entire 33-title library of Leapster system learning games is compatible with all Leapster family platforms and features new online content for kids and Learning Path updates for parents.

New Titles

Star Wars: Jedi Math Disney/Pixars WALL-E Dora the Explorer Camping Adventure: Explore Spanish Words! Scholastic I SPY: Treasure Hunt Scholastic Outwit!

Refreshed Titles

Optimized for the Leapster2 Handheld and LeapFrog Learning Path Disney/Pixars Cars Disney/Pixars Cars: Supercharged Disney/Pixars Ratatouille Disney Princess Disney Princess: Worlds of Enchantment The Backyardigans Pet Pals Go Diego Go!: Animal Rescuer Sonic X SpongeBob SquarePants Saves the Day

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Whats Inside the Leapster2 Handheld?

Technical Specifications

Memory BaseROM 8MB 128kB Serial EEPROM on board 16MB of extra memory (SDRAM) External memory (not supplied): SD card Audio System Composed of LFC voice compression, RAW audio and 6 channel midi. These streams can be simultaneous and are mixed to a single mono output. Screen 3 touch screen, 160 x 160 Code Languages Universal ROM except minimal changes for European number 7, excluding included content
For more information, visit leapfrog.com/gaming.
LEAPFROG, the LeapFrog logo, LEAPSTER and the Leapster2 logo are trademarks or registered trademarks of LeapFrog Enterprises, Inc. Star Wars 2008 LFL. Dora the Explorer VIACOM INTERNATIONAL INC. All Rights Reserved. Sonic the Hedgehog SEGA. All other trademarks are properties of their respective owners. Copyright 2008 LeapFrog Enterprises, Inc. All rights reserved.