18050_LG_M4210C-BA

9/24/07

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LG Electronics USA, Inc.

M4210C-BA
42" LCD Widescreen 16:9 HD Capable Monitor
42" LCD HD CAPABLE MONITOR
42 LCD widescreen HD Capable Monitor New! Narrow Bezel (29mm) (WXGA) Display Resolution Convenient External Speaker-out Viewing Angle and Life Expectancy Enhanced in Portrait Mode Split Zoom (Self Video Wall) up to matrix Adjusts for Bezel Width 450 cd/m2 Brightness 1600:1 Contrast Ratio
HDMI Interface Super IPS 178 degree Viewing Angle OSD and Remote Control Lock RS-232C Control 10W 2ch Speakers (Optional) Warranty 3 years
Note: IP-ready via interface box using LG's IP card solutions for Digital Signage applications. Contact DSinfo@LGcommercial.com for more information.

www.LGcommercial.com

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44.39" 39.19" 2.49" 36.8"
4.48" 3.22" 2.72"

3.53"

23.13" 26.57"

20.74"

3.49" 3.56" 24.41" Front 11.53" Side Back

SPECIFICATIONS

PANEL Screen Size Aspect Ratio Native Resolution Pixels (H x V x 3) Brightness Contrast Ratio Viewing Angle (H x V) Color Depth Response Time Surface Treatment MTBF VIDEO Max Input Resolution Recommended Resolution H-Scanning Frequency V-Scanning Frequency Pixel Frequency Sync Compatability Video Input EZ Picture / PSM CSM XD Engine Enhanced Noise Reduction Digital Comb Filter DLTI/DCTI Cinema 3:2/2:2 mode Aspect Ratio Correction REAR JACK PACK Component Video PC Input via 15-Pin Sub "D" Input/Output Composite Video Input/Output Audio Output Audio Inputs HDTV Formats PC Formats HDMI / HDCP RS-232C Input/Output S-Video Audio Jack Built-in(No Amp) Discrete IR Input External Speaker Jack Out AUDIO On Screen Equalizer EZ SoundRite/Auto Volume Limiter Audio Power Bass/Treble/Balance EZ Sound/SSM 42" 16 : x 768 (WXGA) 3,147,cd/m: x 178 16.7 Million (8 bits) 9 ms (G to G) Hard Coating (3H), Anti-glare 50,000 Hr. (Minimum) Portrait/Landscape SPECIAL FEATURES Temperature Sensor Lamp Fault Sensor Split Zoom (Self Video Wall, Max 4 x 4) Source Selection Brightness/Contrast Color Position Tracking Set-up ISM Method XD Advanced Time Special Mute Sleep Timer Auto Power/Source Memory Child Lock Power indicator/Logo light CABINET Color Monitor Dimension (W x H x D) Weight Monitor with Optional Stand (ST4210K) Dimensions (W x H x D) Weight Monitor with Optional Stand (ST4210K) & Optional Speaker (SP4210K) Dimensions (W x H x D) Carton Dimensions (W x H x D) Packed Weight VESATM Standard Mount Interface POWER Power Supply Power Type Power Switch Type Power Saving Normal Stand-by/Suspend DPM Off Switch Off STANDARD (CERTIFICATION) Safety EMC RoHS Compliant WARRANTY (PARTS/LABOR) UPC CODE Yes Yes Yes (Adjusts for bezel width) Digital (HDMI/DVI) / Analog (RGB) / Component1,2 / AV Yes Warm / Normal / Cool User Control (R/G/B) H/V Auto / Clock / Phase Language (English / French / Spanish / Korean / Italian / German / Portugues) Normal / White wash / Orbiter / Inversion XD Contrast / XD Color / XD NR / MPEG NR Cinema / Black level Clock / Off time / On time Auto Adjust, OSD Lock Yes Yes Yes Yes Yes
1600 x 1200 @ 60Hz (Analog) 1280 x 1024 @ 60Hz (Digital) 1360 x 768 @ 60Hz (Analog / Digital) 30 ~ 83kHz (Analog / Digital) 56 ~ 75 Hz 165 MHz (D-Sub) / 135 MHz (HDMI/DVI) Separate / Composite / SOG RGB Analog / Digital Dynamic / Standard / Mild / User1 / User2 Warm / Normal / Cool / User Yes 3D NR/(MPEG NR) 3D Yes Yes Spectacle / Full / Original / 4:3 / 16:9 / 14:9 / Zoom
Black 39.19" x 23.13" x 4.48" 74.8 Lbs. 39.19" x 26.57" x 11.53" 77.6 Lbs. 44.39" x 26.57" x 11.53"
2 Hi-Res (BNC) 1 / 1 (RGB) 1/3 Plus PC Sound 720p / 1080i Auto Scaling to XGA Yes (HDMI to DVI cable included) 1 (Service / Control) / (S-Video has a priority but there is no input mode) Yes Yes Yes
46.77" x 35.51" x 15.04" 99.2 Lbs. 600 x 400
100-240V~, 50/60Hz Built-in Power Tact Switch 240 W 1W (RGB) / 4 W (HDMI/DVI) 1W (RGB) / 4 W (HDMI/DVI) 1W
Yes Yes 20W (10W x 2) Yes Surround MAX / Flat / Music / Movie / Sports / User
UL / c-UL / CB scheme / TUV / NEMKO FCC Class "B" / VCCI / C-tick / GOST / CE / MIC Yes 3 years 18356 8

INTERFACE

LG Electronics USA, Inc., Commercial Division, 2000 Millbrook Drive, Lincolnshire, IL 60069 Customer Service: 1-888-865-3026
Contact your LG Regional Sales Manager Toll-Free Healthcare: 877-793-6484; Hospitality: 1-800-228-1236; B2B: 1-800-897-8788; Channel Markets: 1-800-897-8871

Dimensions and weights are approximate. Design and specifications subject to change without notice. HDTV monitors require optional set-top box to receive high-definition broadcast. VESA is a registered trademark of Video Electronics Association. The LG Lifes Good is a registered trademark of LG Electronics USA, Inc. All other trademarks are property of their respective owners. 2007 LG Electronics USA, Inc. Printed in the USA. September 8050LGM4210CBA0907

www.LGcommercial.com Ripple TV/LG Case Study
The Waiting Game: LG Electronics and Ripple TV Improved Perceived Wait Time with Digital Displays and Real-Time Content In todays competitive retail climate, specialty stores such as The Coffee Bean & Tea Leaf, Tullys Coffee, Borders, Robeks, and Jack in the Box, were seeking new and innovative ways to position their stores to better serve their customers. Primed for change, these retailers focused specically on enhancing their customers entertainment experience, lowering perceived wait time, fostering a connection to the community, and providing an additional avenue for in-store and community business promotions. A solution was found in the partnership between LG Electronics, a leader in the digital signage industry, and Ripple TV, a company that has built a nationwide network of screens in specialty retail locations, featuring informative and entertaining content. Working together, LG Electronics and Ripple TV are deploying thousands of digital screens across the country. Ranging in class size from 32- to 42-inch LCD HD monitors, the LG models selected for this venture (M3201C-BA, M3701C-BA, M4210C-BA), featured Ripples real-time feeds of rich, and localized content. Prior to installation, Ripple studied each individual retailer to determine how LGs digital signage displays and Ripples content would enhance the consumer experience; reduce the perceived estimated wait time; ensure customers return; and improve the interior of each venue. In addition, LG provided Ripple with a sales engineering support team to craft an optimal offering. To accomplish all of these objectives, LG and Ripple set out to match screen size, aesthetics, and technology with the right premium content. The LG models modern, slim black-nish bezels, a high contrast ratio of 1600:1, wide 178 degree horizontal and vertical viewing angles, and colorful picture quality, offer a superior viewing experience, which immediately enhances the overall feel of the venues in which they were placed. Products are seamlessly integrated in each space via a host of applications and Ripples content is geo-targeted to each region with up-to-the minute weather and trafc reports. Advanced digital signage technologies provide a great solution for those in the specialty retail and quick-serve industries looking to improve the overall customer experience, said Ron Snaidauf, vice president, Commercial Products, LG Electronics USA. A recent market study showed that beverage sales increased by 30 percent and food sales by 18 percent in stores with digital signage. Digital signage applications and corresponding content tend to entertain customers longer and in a more engaging way. Placement of monitors is critical and takes the retailers environment into strict consideration. At Tullys Coffee and The Coffee Bean & Tea Leaf, displays are placed in seating and dining
areas as well as within built-in bookshelves and other custom cabinetry in order to maximize disruption to the customer experience. Customers at establishments such as Jack in the Box and Robeks receive content as they waited in line to check out at the registers. "Adding Ripple TV to our store has enhanced the environment in a really dynamic way. Our customers are more satised, and feel like the wait time is shorter, said Greg Joumas, vice president, Marketing for Jack in the Box. Plus, we're able to better connect with the community by showcasing such relevant, localized content. It's a win-win all around and we're very pleased with this partnership." In addition to providing the monitors, LG also contribute engineering and sales support, a crucial element to the overall success of the project. Ripple utilizes various devices to distribute A/V signals from one media player to multiple LG monitors over long distances within some retail spaces. Ripple addresses these logistical factors by leveraging LGs built-in RS-232C controls to manage the system without having to dispatch a technician to the site. Our partnership with LG has allowed retailers to better connect with the communities around them using dynamic localized content on leading-edge displays, said Alex Nocifera, founder and president sales and distribution, Ripple Networks, Inc. Even better, customers are more likely to return to watch the content to get updates on weather, trafc and events in their area. For those considering similar venue-improvement projects, heres what you should keep in mind: Budget The ROI for a large installation can pay dividends when you consider the ad revenue that Ripples content can bring in. Location Figure out where and when your customers experience down time during their visit, and work from there to nd the best placement for your monitors. Screen size Make sure your screen sizes are attention-grabbing, not attention-stealing. Display content What do you want your customers to remember? Whats important to them? Display technology How do you want the content to appear? What do you need the content to do? Integration Work with integrators who are aware of the constraints of your venue and the appropriate technological needs. These national specialty retail and quick-serve venues, like Jack in the Box and Borders, successfully used the unique, cost effective, programming and digital displays to connect better with the surrounding community and avoid the stigmatism of a chain. With LGs sophisticated digital signage displays, and Ripples unique real-time streaming content, each venue successfully updated the overall look and feel of their retail space.With combined solutions such as these, patrons were not only treated to relevant, community content and national news, but their overall retail experience was enhanced.