MF2140

New model: Large square baler
New model to complete the line up of five key bale sizes Bale size 0.8 m wide x 0.7 m tall Length up to 2.7 m Pick-up 2.26 m working width Choice of single or tandem axles Choice of standard packer or rotor cutter configuration ISOBUS 11783 Compatible implement
VISION INNOVATION LEADERSHIP QUALITY RELIABILITY SUPPORT PRIDE COMMITMENT

Specifications

Bale size Cross section (width x height) Length (maximum) Dimensions and Weights Overall width - single / tandem axle Overall length - bale chute folded for transport Overall height to top of hand rail Weight (single axle / tandem axle, less cutter) Weight (single axle / tandem axle, with cutter) Main Drive Protection Gearbox type Plunger Speed Length of stroke Pickup Effective working width Protection Suspension Feeding System Packers Protection Tying Mechanism Number / type of knotters Twine type / capacity Knotter Blower Differential Tyres Single axle Tandem axle Lights mm strokes/min mm mm mm mm kg kg mm mm
MF 2140 800x700 Up to / / / 8000
Slip and overrun clutches, shearbolt Enclosed, double reduction 2260 Slip and overrun clutches Torsion bar system Fork type, 4 hardened tines Splined slip clutch 4 Double knot High quality polypropolene / 30 ball storage Standard - hydraulically driven Mechanical 600 / 50 - 22./ 50 - 17 CE compliant road lighting, with three work lights & three service lights
Every effort has been made to ensure that the information contained in this publication is as accurate and current as possible. However, inaccuracies, errors or omissions may occur and details of the specifications may be changed at any time without notice. Therefore, all specifications should be confirmed with your Massey Ferguson Dealer or Distributor prior to any purchase.
Control and Monitoring System ISOBUS 11783 Compatible, GTA 1 full colour console Tractor Requirements Recommended PTO horsepower - Packer Recommended PTO horsepower - Cutter PTO operating speed PTO type Hydraulics spool valve requirements Standard Equipment hp / kW hp / kW rev/min 140 / / Type II 1 3/8 (35 mm) - 21 Spline CV PTO Shaft 2 or 3 double acting auxiliary valves Two rail bale ejector, knotter blower, autolube, heavy duty roller bale chute Cutter unit, Tandem axle, Air brakes Type III 1 3/4 (44 mm) 20 Spline CV PTO Shaft Integrated Bale Weighing System - available 2011 season
l = Standard m = Optional

Optional Equipment

is a worldwide brand of AGCO AGCO Limited. 2010 | A- English/15041/0510/500

Investing in the future

As you will see in this edition, despite the economic downturn, Massey Ferguson has not been standing still over the last 18 months. Indeed, we have relished the opportunity to take a radical look at the business, reorganise where necessary and continue to invest in our infrastructure and new product development. As such, we are delighted to announce exciting new machines in the shape of brand-new 82-107hp models for the MF 5400 tractor range, a new MF BETA ParaLevel combine, Generation 2 Selective Catalytic Reduction engine technology for the 270-370hp MF 8600 range and new MF telescopic handlers. All of these new products are imbued with the superior DNA or genes of Massey Ferguson that define everything that is great about the brand. The SIMA show in Paris this spring was an international platform to debut the new machines, talk about what we have achieved and set out our plans and vision for the future. It was a great pleasure to meet many customers, dealers and distributors at this premier agricultural event. And, indeed we are already looking forward to the next major European show - Germanys Agritechnica exhibition in November - when we will have yet more news on product developments. The market fundamentals for agriculture continue to improve. Tightening global food stocks and rising commodity prices look set to drive forward farm profitability and encourage investment in agricultural production capabilities Worldwide farm machinery demand is expected to strengthen in 2011 compared to 2010 levels. With our latest developments, at Massey Ferguson we are well prepared to meet the needs of our customers and provide the best products and back-up to take advantage of this improved outlook. Best wishes for a successful season.

Issue 34

April/May 2011
News@MF The international magazine of Massey Ferguson, a worldwide brand of AGCO. Published by: AGCO Limited, Abbey Park Stoneleigh, Kenilworth CV8 2TQ, England E-mail: mf-news@uk.agcocorp.com Fax: +44 (0)Website: www.masseyferguson.com Please send all correspondence and contributions to: The Editor, News@MF, Marketing Department at the above address.
Richard Markwell Vice-President and Managing Director Massey Ferguson Europe, Africa and Middle East.

AGCO Limited 2011

VISION INNOVATION LEADERSHIP QUALITY RELIABILITY SUPPORT PRIDE COMMITMENT

INSIDE this issue

Superior engineering underpins growth plan P4-5

VISION

New 82-107hp MF 5400 Series evolving power P6-7

Quality

New MF 8600 introduces 2nd generation SCR engine technology P8

Leadership Innovation

New telescopic handlers a clean-sheet design P9
MF 2100 balers big on output P10-11

Reliability Innovation

New BETA combine with advanced levelling system P12
MF DELTA combine successful demos and more awards P13

Leadership

50 years of MF tractor production at Beauvais plant P14-15

Commitment VISION Pride

New levels of control - machine management by telemetry P16

MF World P16-18

News from AGCO P19
Superior DNA underpins MF vision
Massey Fergusons vision is to be THE choice of farm equipment for the experienced farmer and user around the world, explained Thierry Lhotte at a major European press event held at the SIMA show in Paris. Making his public debut following his appointment as Massey Ferguson Vice-President, Sales and Marketing - Europe, Africa and Middle East, Thierry talked about what makes MF different and its ambitious plans for the future. From a farming family himself and with a Diploma in Agriculture, he has been associated with Massey Ferguson for 23 years in a number of different roles. Prior to his new appointment, he was Country Manager for France, the largest agricultural machinery market in Europe, where he was responsible for sales and distribution. Massey Fergusons vision is not just talk, he explained. It is reality and can be measured wherever you are in the world. Massey Ferguson is everywhere! We can be found in more than 140 countries working with farmers and operators, and providing them with a complete range of products. This extends from all types of tractors to combine harvesters, hay tools and implements, handling equipment, generator sets and groundscare products. Indeed, we are a strong and ever-growing presence and are seeing more and more end users joining the world of Massey Ferguson. All our products are highly dependable and easy to use with broad appeal across all farm types, he continued. MF has a prestigious story to tell based on hard facts. We have credibility because of our past achievements and, importantly because of ongoing investments which result in continuous improvement in products and services. Thierry outlined some of the key farm machinery developments pioneered by Massey Ferguson in both tractors and harvesting, bringing the story right up to date with the launch of the latest MF 5400 Series tractor models, a new MF BETA ParaLevel combine new telescopic handlers and new second generation Selective Catalytic Reduction engine technology for the MF 8600 Series tractors. As has always been the case, our aim is to use technology to ease operations, improve comfort, reduce costs and offer greater productivity. Our promise is to deliver straightforward dependability in the toughest applications and solid performance that farmers can always rely on for years to come, he said. Massey Ferguson has agriculture in its genes, he pointed out. We have clever engineering solutions in our genes, we have the sense of working with our customers and dealers in our genes. These genes are visible, and manifest in the sheer styling, ease of operation, low cost of ownership and outstanding dependability of our products. This DNA is extremely powerful and represents the foundation of the future. Its simply SUPERIOR DNA. Superior DNA from Massey Ferguson to help farmers wherever they are in the world to provide the food that people need, he explained. As the guardians of these exclusive genes, we will make good use of them to ensure the brand evolves alongside our customers around the globe. Superiority in manufacturing, engineering, support and marketing is Massey Fergusons mission, Thierry summed up.

Poised for

While many competitive brands may have taken the approach simply to cut costs, retrench and wait for the global economic storm to blow over, Massey Ferguson took the opportunity to challenge every single area of its business and gear up for the future. Speaking about MFs strategy over the last 18 months, Richard Markwell, Vice President and Managing Director, Massey Ferguson Europe, Africa and Middle East said: We looked at new approaches to product development and re-examined our supplier base to ensure competitiveness and quality. On top of that, we looked hard at our sales, marketing and order processes so that we could not only position ourselves better for aggressive market share growth but ensure that we can keep the working capital structure of the MF brands business lean and agile.
Richard Markwell: MF is hungry and prepared for aggressive market share growth.
Plenty of new products for visitors to see on the Massey Ferguson stand at the SIMA show
Thierry Lhotte: No-one offers better than Massey Ferguson on a global scale.

aggressive growth

This total review was undertaken under the project name Massey Ferguson Fast Forward and nowhere is the physical evidence of this new approach more visible than at the Beauvais factory in France which builds MFs 5400, 6400, 7400 and 8600 Series tractor ranges. With a total investment of Euros 17.6m, we embarked on a two-year radical re-organisation of the plant to implement Lean Manufacturing, Richard explained. Phase one of the programme took place during the 2010 summer shutdown. The results were a 20% gain in productivity, an improved working environment, better use of factory floor space and new quality processes. In total, it required 6250 hours of study and preparation, retraining of over 400 people, 20 different companies, 110 external workers in addition to many of our own staff, and not forgetting 700 tonnes of concrete and 70 tonnes of iron frame. This was a major change and, what is more, when the factory returned after the vacation, it built exactly the schedule of tractors planned, right from the very first day. Furthermore, in 2010 Massey Ferguson launched exciting new tractor and harvesting products, and also worked on yet more new machines for 2011 and beyond. As a result of all these actions, Massey Ferguson entered 2011 leaner, meaner and more agile than ever, and with a range of new products across several key sectors, Richard remarked. MF is hungry and prepared for aggressive market share growth. With overall industry demand also set to increase over 2010 levels, this places Massey Ferguson in pole position to enter an era of substantial growth.

At the Massey Ferguson Press event in Paris, Martin Richenhagen, Chairman, President and Chief Executive Officer of AGCO, presented details on AGCOs strong financial results in 2010 and spoke about the optimistic outlook for the farm machinery industry.
FOUR brand-new tractors put the accent on agility
Massey Ferguson is strengthening its leading position in the livestock and mixed farming tractor sectors with the addition of four totally-new, 82hp-107hp models which join the best-selling MF 5400 Series. These completely-new tractors feature innovative new designs and have been created specifically to provide the power, performance and economy required by operators in this sector. They are not simply updates to existing models, stresses Mathieu Razy, Product Marketing Manager. The four new MF 5400 models reinforce Massey Fergusons position in our most popular sector where we also have unrivalled experience, he explains. Following extensive customer consultations across Europe, Massey Ferguson now introduces four new agile tractors that combine superb power-to-weight ratios with excellent visibility and novel features that make them ideally suited for work with loaders and front linkages. The new tractors merge well-proven features from the popular MF 5400 Series with uncompromising new designs developed exclusively for use in this power bracket. Successful features, such as the Dyna-4 transmission have been re-engineered to suit precisely the specific customer requirements for this size and type of tractor. The MF 5400 Series set the benchmark as the best mixed farming, loader and livestock tractors on the market. The four new models build on this success by introducing the highest levels of technology to this important sector.

Built for purpose

All four new models are powered by the latest Perkins 4.4 litre, four cylinder 1104D-44T mechanical injection engines - renowned for their reliability and economy. The modern design allows maximum power at just 2000rpm, reducing fuel consumption as well as cutting noise and wear. The punchy engines develop impressive torque figures at just 1400rpm, which means the tractors can operate at lower engine speeds, which cuts fuel consumption and lowers noise. The engines are encased in a sleek, new highvisibility bonnet, again designed especially for these tractors. This provides an unrivalled view forward and to the sides. Importantly, its shape does not compromise the cooling efficiency in any way. The one-piece unit pivots open, providing excellent access for fuss-free servicing.

Dyna-4 at the heart of new transaxle
Massey Ferguson has invested heavily in the research and development of a completely new transaxle for exclusive use on these new 82hp to 107hp tractors. It starts with the highly efficient Dyna-4, 16F/16R transmission which offers completely clutchless operation after starting up. Of course this comes with the renowned left-hand Power Control, clutchless reverse shuttle, ideal for loader work. By combining a wide choice of speeds with low mechanical losses, Dyna-4 has already gained a great reputation for reliability and efficiency. For the new, lower hp MF 5400 Series, the transmission has been made lighter and refined for use in these particular tractors. All models have the choice of either 540/540E rpm or 540/540E/1000rpm PTO, with engagement and speed selected electro-hydraulically with a button in the cab. Ground Speed PTO and super creeper are options. At the back is a new rear axle, again designed specifically for these models. This offers a maximum lift capacity to 4300kg, with a 10% lift speed increase, compared with current tractors. Standard, Electronic Linkage Control (ELC) provides straightforward, precise operation using Massey Fergusons extremely well-proven system. A Dual Pump, open-centre hydraulic system provides plenty of flow - 42 litres/min plus
Tough and quick-footed, the new MF 5400 Series models are highly-responsive adaptive machines.
Model Engine Cylinders/capacity Max. power ISO (hp) @ 2000rpm Rated power ISO (hp) @ 2200rpm Max. torque @ 1400rpm Weight Transmission

MF 5420

MF 5430

MF 5440

MF 5450
Perkins 1104D-44T 4 cylinders/4.4 litres 82hp 80hp 346Nm 3800kg 92hp 90hp 379Nm 3800kg 102hp 100hp 402Nm 3800kg 107hp 105hp 416Nm 3900kg

New Dyna-4 16F/16R4

57 litres/min - at a pressure of 200 bar to handle all requirements of even the most demanding implements. To further improve performance with loaders is the unique, 100 litre/min Twin Flow option which combines the flow from both pumps. This unrivalled output helps the MF 5400 Series make light work of all materials handling tasks.

Top features

our new models from 82hp to 107hp F (max. power), compact, versatile with uncompromising features designed specifically for this sector atest Perkins 4.4 litre, four cylinder L 1104D-44T mechanical injection engine with high visibility bonnet with no-compromise cooling performance ew transaxle specifically developed for these N tractors featuring: - ew, optimised and flexible Dyna-4 N transmission perfected for use in sub-110hp tractors - Unique front axle support housing with integrated loader sub-frame - 2.5t integrated front linkage system (IFLS) - ew rear axle, designed exclusively for N these tractors - ear linkage optimised for tractor size with R Electronic Linkage Control High performance front axle lectro-hydraulic PTO speed selection with E the choice of 540/540E or 540/540E/1000 speeds uperb comfort from spacious cab with S suspension option Massey Ferguson looks set to have another best-seller with the new MF 5400. Neat, agile loader tractors with a steely performance MFs quartet of new 82-107hp 5400 models are rooted in Massey Fergusons superior engineering.

Model MF 2140 MF 2150 MF 2160 MF 2170 MF 2190 Bale size (width x height) 800 x 700mm 800 x 880mm 1200 x 700mm 1200 x 880mm 1200 x 1280mm

MF 2140 steps

20,000 faultless bales
Optional bale weighing system, cutter unit, tandem axle
Top TIPS for MF 2100 pre-season service
Clean and check the machine for wear and damage Ensure all slip clutches have been checked, burnished and adjusted to recommended settings Check all the adjustments and lubricate the machine as described in the operators book and check baler operation prior Run to use
Haylage is a notoriously tricky crop to bale but an MF 2140 which joined the fleet at UK-based Eurobale in 2010 is putting in a flawless performance according to co-owner, Richard Brooks. Indeed, the MF big square balers increased capacity has triggered a 45% rise in output and all this without compromising the existing bale wrapping and packaging operation. Being virtually spore- and dust-free, haylage is a preferred feed for the equine market, providing essential fibre for gut motility. Supplying over 9000 tonnes a year to major equestrian establishments including racehorse trainers and event riders, father and son partners, Geoff and Richard Brooks of Eurobale in Nottinghamshire have developed a highly successful business centred on the supply of this premium niche product. Now in its 20th year, Eurobale was established following a well-considered market analysis and identification of the Brooks strengths and resources. Having always ridden ourselves, we have wide experience of the horse market and understand whats required, says Richard. On top of that, being located on the Notts/Leics borders we are right in the middle of grassland country. Twenty years ago we realised that arable
MF 2100 Series big balers with a big reputation.
steps up the pace in haylage
source of energy from other feed so the protein levels in haylage do not need to be too high. We grow a variety of grasses to spread the ripening period. The first cut of 750 ha takes place in June and we hope to be finished by mid-July. In recent years, the weather has been such that in some seasons we have had only two harvestable days in June. We make a second cut approximately eight weeks later. With its 80 x 70cm chamber, the MF 2140 represents a step up from Eurobales traditional 80 x 47cm bales. We wanted to move forward this year, and bigger bales were the way to go without having to change our wrapping equipment back at the yard, Richard explains. The bales are still small enough for easy handling by our customers but with significant increase in capacity. Now with every MF 2140 bale we wrap, weve increased output by 45% simply because of the size of the bale. Bales are packed six to a pallet, weighing 1400 kg. For full traceability, each bale is numbered and tagged with details of cutting date, dry matter value and field of origin. Once with the customer, the bales tend to be used in situ, broken down as required and the flakes transported by wheelbarrow. But its not only bigger bales where the MF 2140 is making an impact. Manufactured in Hesston, Kansas, the machines build quality and reliability is also impressing. Another challenge with haylage is that its a difficult crop to bale, comments Richard. While straw tends to polish up the inside of the bale chamber and silage is wet, haylage is baled at 65% dry matter so its slightly sticky. The high level of sugars can build up a residue inside the chamber and cause problems. Added to that, in Eurobales case, they always run the baler with a high plunger load setting to achieve maximum bale density, creating a demanding environment in which it has to operate. In 2010, our MF 2140 produced 20,000 bales faultlessly, Richard says. You only have to open up the panels at the side to see the quality the machines produced at Hesston are built to a completely different standard. The double knotter system is another big advantage as it allows the bales to be made at full density without putting undue pressure on the knotters. The pre-compression chamber is also a benefit since it forms each flake separately which makes for easier feeding of long, course material like first-cut Timothy grass. The MF 2140 was supplied to the Brooks family on contract hire from Big Bale North whom Richard says have provided excellent service. Spurred on by the positive impact of the MF 2140 on the business, Eurobale is adding a further two units for the 2011 season together with a new MF 6499 tractor which is being drafted in to operate a new triple combination mower.

Richard Brooks of Eurobale produces haylage for the equine market with an MF 2140 baler.
Testing the quality of the crop. Being virtually spore- and dust-free, haylage is ideal for horses.
was not the way forward for us. We wanted to do something different so we took a serious look at haylage. After a couple of years contracting for another company making small bale haylage, we decided to branch out and develop our own product and market. It was clear that large professional equestrian yards were not being catered for. We defined a need for the reliable supply of a consistent high-quality traceable product delivered direct in bulk, he says. Today, the firm takes care of the entire process, from seeding the grass right through to harvest,
For full traceability, each bale is numbered and tagged with details of cutting date, dry matter value and field of origin.
nutritional analysis, bale wrapping, storage and delivery. Some of their biggest customers take 300-400 tonnes a year. There are several key issues to producing haylage for the demanding horse market, Richard explains. The requirement for high quality means harvesting at just the right time. If cutting is delayed by three or four weeks, the selling price can halve hence the need for reliable, high-capacity equipment. We have only a very short window to cut the crop. Its important to get the timing right and go in when the protein content is at the correct levels. Competition horses get their main
New MF BETA ParaLevel takes the ups and downs out of harvest
King of the hill: The MF BETA ParaLevel combine for performance advantage on sloping terrain.
For any harvest operation not blessed with perfectly level fields, in yet another innovation from Massey Ferguson, the new MF 7360PL and MF 7370PL BETA combines will help smooth the way. Equipped with the advanced ParaLevel system, these machines set a completely new standard for combines working in sloping terrain. Unique and patented, the system offers levelling on slopes of up to 20%, making it possible to work safely and comfortably in optimum conditions without any loss of productivity. Other outstanding new features on the MF BETA combines include large (800/65 R 32 tyres) for extra stability on slopes and minimised soil compaction; a reduced transport width to just 3.5m (MF 7360PL); new final drives with 10-bolt fixing capable of handling massive torque, and a new electronic management system operated via the new C2000 console equipped with 26.6cm touch-screen. Furthermore, the machines are powered by the very latest AGCO SISU POWER e3 engines with SCR (Selective Catalytic Reduction)

technology and Stage 3B emission compliance. SCR not only represents a major step forward in lowering emission levels in a combine, but also reduces fuel consumption by as much as 10%.
ParaLevel evens up the playing field
Its surprising how much of our cropped land requires a levelling system to get the maximum benefit from a combine harvester, says Adam Sherriff, Manager Powered Harvesting. The ParaLevel harvester not only makes it safer but enables the driver to really get the best in terms of reduced losses and sample quality from these areas. ParaLevel operates laterally instead of longitudinally, achieving a high degree of accuracy and efficiency. The system centres around two immensely strong joints through which two hydraulic rams connect the chassis with the final drives. The combine uses electro-hydraulic control to maintain automatic lateral levelling, following the field gradient. In addition, a 4WD axle is fitted as standard for extra grip and stability.
The New ParaLevel axle linkage strong and safe for maximum performance.
MF 7360PL Cutter width (m) Straw walkers Grain tank (litres) Power (hp) 4.8-7.8200 275
MF 7370PL 4.8-7.8200 335*
* Plus 30hp boost for unloading
Most positive impact on environment
Massey Fergusons MF 9280 DELTA Hybrid combine took top honours in the LAMMA Show, the UKs largest and most important machinery exhibition, held near Newark. The MF 9280 DELTA Hybrid was judged to be Best New Product or Innovation at the show, receiving the Maurice High Trophy by beating off stiff competition from 56 other entries. Judges from the Institution of Agricultural Engineers also presented the MF 9280 DELTA Hybrid with the prestigious Ivel Award, for the new product or innovation that has the most positive impact on the environment. Alan Haines, Massey Fergusons Sales Support Specialist accepted the awards for the DELTA combine at LAMMA.

MF DELTA debut impresses

The MF 9280 DELTA combines debut harvest season saw more than 20 machines showing their paces across Europe in every conceivable crop. The last unit finished in Northern Germany in maize as late as mid-December 2010. This Hybrid harvester was the worlds first combine to use Selective Catalytic Reduction (SCR) and is packed with a range of innovative features to provide high capacity with exceptional economy. In many cases the combines were working head-to-head against competitor machines, says Adam Sherriff, Manager Powered Harvesting. The DELTA impressed users with its exceptional output, clean sample and low losses. This, coupled with extremely low fuel consumption, places the Massey Ferguson DELTA combine at the top of its class. The demonstration teams were out in force in Germany, UK, Denmark, Sweden, Hungary, Czech Republic and Poland and harvested over 6000 ha between them. All units were fitted with the new AGCOMMAND telemetry-based machine management system which enabled us to view the machines on Google maps on a daily basis, Adam remarks. We could see which machines were working and where right from our desktop. It also allowed us to produce a raft of performance information at the touch of a button. (For more details on AGCOMMAND see page 16). The HyPerforma threshing and separating system really proved its worth, clearly demonstrating that the DELTA is an efficient high output combine harvester suitable for the largest enterprises throughout Europe - whether operating singly or in fleets. Tests have shown the combine not only provides the performance, but uses 10% less fuel for the same output in equivalent conditions. It takes the lead for us in terms of combine capacity, efficiency and economy, continues Adam. The MF 9280 DELTA merges Massey Fergusons unrivalled experience in conventional drum and concave threshing with its rotary separation expertise. Together this technology offers high capacity, an exceptional grain sample and low power requirements. Each of the key elements in the MF 9280 DELTA combine has been developed to not only offer leading technology to boost harvesting performance, but also to improve economy, explains Adam. To do this the combine employs top technology in every area - from the AGCO SISU POWER e engine, the new HyPerforma threshing system and new Venturi cleaning system through to the Min-Till chopper with the Maxi-Spread chopper hood option. or more information, log onto F www.masseyferguson.com and click on Harvesting under Products.

Awards

Beauvais is at the forefront of Massey Fergusons success, responsible for the design and production of the latest MF 5400, MF 6400, MF 7400 and MF 8600 tractor ranges from 82-370hp. These machines have won a string of top awards including Tractor of the Year four times, a Golden Tractor Design Award and a host of prizes for technical innovation. Models produced at Beauvais mirror the huge changes that have taken place in tractor design over the last 50 years. The first machine built at
Beauvais is the home of Massey Ferguson tractors in Europe and we are very proud to be celebrating 50 years successful operation at the site, says Richard Markwell. We are fullygeared up to meet growing demand and look forward to a great future ahead.

Moving ahead

We are moving ahead strongly at Beauvais, comments Richard Markwell, Massey Ferguson

Beauvais plant

2030?: MF engineers are working on visionary concept tractor designs.
-year production landmark
Local officials gathered for the celebrations of 50 years of MF tractor production at the Beauvais plant. Pictured left to right: Caroline Cayeux, Mayor of Beauvais, Richard Markwell, Vice-President and Managing Director Massey Ferguson EAME, Olivier Dassault, MP for the Oise region and Gary Collar AGCO Senior Vice President & General Manager EAME/ANZ.
Andrew Rees the UKs top young farmer runs a fleet of MF machines.
Long distance information get my MF up on screen
A brand-new telemetry-based machine management system is now available for Massey Ferguson tractor and combine ranges. Developed by parent company AGCO, the awardwinning AGCOMMAND will enable farmers and contractors to monitor, record and analyse the performance and location of their MF machines remotely, no matter where they are in the world. Using GPS satellite location data, AGCOMMAND is poised to change the way customers are able to work with and manage their equipment, says Campbell Scott, Massey Ferguson Brand Development Manager. Following on from precision farming, pioneered by Massey Ferguson, this is the next tool in the unfolding technological revolution that will allow farm equipment users to become even more efficient and in full control of machine performance and operating cost. Summary window showing vehicle name and fleet, brand and model, time of last update, longitude and latitude of the vehicles last reported position, forward speed, engine hours, current direction of travel and location. By combining various elements of this data, a breakdown of machine performance can be established to help manage work time efficiency.

TE20 comes home

The original Ferguson TE20 used by the conservationist Sir Peter Scott to landscape his world-famous bird sanctuary at Slimbridge in the UK has been fully restored and is now on display at the site thanks to support from Massey Ferguson. Sir Peter, son of Antarctic explorer Robert Scott, bought the TE20 in 1950 and used it personally for all kinds of duties when he first set up the Wildfowl and Wetlands Trust Reserve (WWT) in Gloucestershire. In 2009, an owner of a local garage discovered the tractor being stored on a nearby farm and bought it. When staff from Slimbridge heard about the discovery, he agreed to sell it back to them. Massey Ferguson funded the purchase and also provided parts through its 10+ programme to help restore the machine to working order. Said Nick Rew, Parts Marketing Manager: We were very pleased to help WWT Slimbridge. The parallels are obvious just as Sir Peter Scott was a pioneer of world conservation, Harry Ferguson - the tractors designer changed farm machinery forever with his revolutionary design.
Barry George, WWT Slimbridges resident mechanic, carried out the full restoration on Sir Peter Scotts tractor and was delighted to find out that just how many original parts are still available for the 60-year-old machine.
Building the brand in key growth markets
As a truly global brand, Massey Ferguson is making inroads in key parts of the world where farm machinery markets are on the move. MF tractor sales are continuing to forge ahead in Turkey following the establishment of the brand-new company, Massey Ferguson Tarm Makineleri Ltd based in Istanbul. At the same time, in Poland, one of central Europes biggest tractor markets, the brand is experiencing a strengthening of business. In China, new factories are set to see production of MF machines. MF tractor sales in Turkey hit 2,580 units in 2010. The 2011 target is even more ambitious and sales are already well on track. This makes Turkey not only one of the largest tractor markets by volume for Massey Ferguson in Europe, Africa and the Middle East but also one of its fastest-growing sales businesses in the region. Since the inception of Massey Ferguson Tarm Makineleri in 2008, more than 60 MF dealers have been appointed throughout the country to give virtually 100% geographical coverage. In Poland, the MF flag is being flown by distributor, Korbanek who has made major investments in the business infrastructure to support the brand. Over 550 Massey Ferguson tractors were shipped there in 2010 and a further increase in volume is expected this year. MF combines are also now being sold in Poland for the first time in many years. Earlier this

year, product training was carried out for over 80 dealer sales staff, while more than 100 Polish farmers recently visited the Beauvais factory in France to see Massey Ferguson tractors being built.
Changzhou in southeast China and Daqing in Heilongjiang in the northeast are the planned sites of two new plants to produce MF low to high horsepower tractors. China is one of the worlds largest farm equipment markets and offers tremendous growth opportunities. AGCO, Massey Fergusons parent company has been a market leader in China for imported tractors for seven consecutive years. Over the past decade it has established a strong local after-sales service and parts capability serving the needs of local end users in the key farm equipment regions of the country.
MF tractors await delivery at Korbaneks premises in Poland.

MF WORLD

Hauler extraordinaire: Willie Prinsloo with his MF 7485.
Inspecting one of the MF 950-860 gensets prior to despatch to Angola.
MF 7485 triggers new thinking on haulage
A South African maize farmer has stepped up the efficiency of his haulage operations with an MF 7485 tractor equipped with Dyna-VT continuously variable transmission. Bothaville-based Willie Prinsloos advice is simple: Do your own haulage and use a tractor and trailer combination instead of a truck. Willie spends six months of the year hauling 24,000 tonnes of maize over a distance of 190 km to silos at Kroonstad. For five months of the year he also transports lime to Bothaville from Christiana, a distance of 160 km. He says that a good tractor plus trailer costs about the same as a truck capable of hauling the same weight but the costs such as insurance are more reasonable. Long wait times at silos also mean that we can only transport one load of maize per day which further impacts on the profitability of truck transport, he says. Willie carried out extensive tests to establish the costs of using different machines hauling the same load. His findings showed that the MF 7485 clocks an average 2 km/litre - significantly better than the other rigs he evaluated. Indeed, the MF 7485 used 37% less fuel than a competitive CVT tractor.He alsocomparedthe MF machine toan interlink truck andhere the tractor used11% less fuel. To cap it all, the MF 7485 is as profitable with soil preparation and planting, he adds.
1110hp gensets on standby
Several newly-built villages in Angola are using Massey Ferguson 990 Series generating sets for standby power in the event of utility failure. Supplied by MF dealer, Impormaquinas, these giant 990-860kVA soundattenuated models are powered by 12-cylinder, 24-litre engines, packing nearly 1110hp at 1500rpm. With noise levels of just 85 dBA at one metre, the gensets are equipped with the latest digital ATS2 Automatic Transfer Switch which automatically switches on the generator when mains power failure is detected. Powered by AGCO SISU POWER diesel engines,the standard MF Power series generating set line-up covers a huge range with nearly 100 models extending from 9kVA to 700kVA. For more info, log on to: www.masseyferguson.com/EMEA/int-en

Beyond agriculture

One of the latest highlights of the Massey Ferguson groundscare range is the MF 50-24 IZ intelligent Zero-turn Rider. Massey Fergusons wide range of specialist kit for the amenity, landscaping and groundscare market also includes ride-on tractors, lawn tractors, self-propelled mowers and tillers. The zero-turn radius of the MF 50-24 IZ ride-on mid-mower allows maximum manoeuvrability. Its wide track and low centre of gravity ensure a high level of stability, while the pivoting front axle levels out uneven ground. Powered by a robust twin-cylinder Kawasaki OHV engine, the machine is equipped with a 127cm heavy-duty mowing deck with anti-scalp rollers and mulching kit plus optional collector. Also new are the MF 50-22 ZT and MF 48-22 FMZ ride-on tractors which are equipped with a mulching kit, adjustable high-back seat, soft-touch steering wheel and a Smart Jet deck high-pressure washing system as standard. The lawn tractor offering embraces 13 models with both side and rear discharge. Engines extend from 6.3 to 13.6kW, and cutting widths from 76cm to 127cm. Completing the line-up are selfpropelled mowers and tillers. The hand-controlled mowers feature powerful engines, easy-to-empty grass collectors, ergonomicallyshaped handles and simple setting of cutting height to guarantee an excellent mowing result.
The MF 7485 and trailer combo is boosting Willie Prinsloos maize income.
The technology in tractors and farm machines is the key to unlocking the latent potential in fields and crops that will help increase yields to satisfy escalating demand for food and fuel, said Hubertus Mhlhuser in a keynote speech to the AgriYield conference in Prague, Czech Republic. AGCOs Senior Vice President Strategy & Integration, General Manager Eastern Europe & Asia added: I am not talking about futuristic plans this technology is already working on farms and achieving what we want it to do. At AGCO we see the results every day and know the faster it is employed the sooner the benefits will be delivered, he remarked. The AgriYield summit was the first tailor-made conference to address cutting-edge agricultural issues within Central and Eastern Europe. AGCO was a key sponsor of the event which was attended by leading agri-business decision-makers from across the region. Global agricultural output needs to grow nearly 20% every decade for the next 40 years, Hubertus told the audience. We need to produce an extra 90 million tonnes of grain, every year for the next ten years. Dairy output needs to rise by 30 million tonnes, every year during the next decade. But efficient farm mechanisation has already helped to double grain output to a world average of nearly 3.5t/ha in the past 50 years. This has been achieved despite the area of land available to farming halving to just 0.1ha/head in the same period. Although land use for agriculture will continue to fall, the level of technology to make the most of what is available is increasing all the time, he remarked. During the same period plant breeders have responded with specialist seeds; powerful agrochemicals protect

crops while reducing the impact on the environment and new fertiliser formulations help ensure the crops attain their potential. Technology in modern farm machinery pulls this all together to deliver the total gains made possible by all sectors of our industry it is the backbone to successful, profitable farming, he added. He then went on to look in detail at engine technology and machine control such as CVT, telemetry systems, auto-guidance and precision farming and highlighted the latest developments in harvesting. It is clear that there is an exciting future ahead for the worlds farmers, Hubertus concluded. Backed by investments of millions of Euros, AGCO is committed to ensuring those farmers will continue to have the technology they need.
Efficient farm mechanisation has already helped to double grain output in the last 50 years despite a halving in the area of land available to farming.
Average cereal yIEld (t/ha)
AREA OF FARMLAND PER HEAD (Hd/ha)

0.23 0.17 0.11 0.05

Technology holds the key
Technology in modern farm machinery is the backbone to successful, profitable farming, said Hubertus Mhlhuser in his keynote speech at the AgriYield Conference.

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