WH I TE PAP E R

Smoothing the Migration to All-Digital Networks

CONTENTS

Shifting from Analog Migrating to Digital Deploying All-Digital Set-Tops Benefits of All-Digital Networks Motorola Drives the Transition with All-Digital Set-Top Platforms DCT3400 Series All-Digital Dual-Tuner High Definition DVR Set-Top DCT700 All-Digital Set-Top DCT3080 All-Digital Dual-Tuner Standard Definition DVR Set-Top All-Digital Solutions from Motorola 6
Service providers continue to migrate to all-digital networks, and they continue to deploy digital set-tops to improve operations and offer higher-value services to subscribers. In fact, Motorola has already sold over two million all-digital settops. However, few service providers today are building greenfield networks where they do not have to take into account investments in existing analog services.
The reality is that most service providers seek to deploy all-digital services to as many subscribers as possible while continuing to derive revenues from analog subscribers. Migrations to all-digital networks are inevitable, but they are also gradual. The challenge, therefore, is to smooth the migration to alldigital networks by motivating subscribers to take advantage of the entertainment benefits of all digital services. Motorola offers easy-touse all-digital set-tops that can be deployed in the home so subscribers can take advantage of the rich digital applications and services that service providers can make available.

SHIFTING FROM ANALOG

Service providers face the challenge of showing subscribers the exciting advantages of digital services so they can motivate subscribers to upgrade their services to digital packages. This will not only deliver an enhanced entertainment experience to the subscribers, it will also allow service providers over time to reduce operational costs and deliver more channels and services to subscribers.

MIGRATING TO DIGITAL

Subscribers to analog services receive traditional programming channels as well as optional premium channels. Analog channels consume ten times more bandwidth than digital channels and leave service providers with limited abilities to offer higher-value premium services. Many subscribers have become accustomed to analog channels, and many of them continue to receive services without using a set-top. They just plug their television into the coax cable connection within the home and receive analog services. With digital cable, service providers are able to offer greater choice and better quality than with analog cable programming. Service providers use digital technology to compress video signals, allowing more than one program to be carried in the bandwidth space normally required for one analog channel. Typically, the signal is sent to the home and decompressed in the set-top for display on the television.
A shift toward an all-digital network will dramatically increase bandwidth efficiency for service providers. By deploying a set-top at a subscribers location, each six MHz channel can carry ten or more digital channels instead of a single analog channel. Converting networks to all digital is filled with challenges ranging from customer acceptance to cost; therefore, the logical transition is to first implement digital simulcast, where analog channels are simultaneously carried in the digital tier. Service providers can convert analog content at the master headend by receiving satellite content in analog format and digitizing it into MPEG 2 content, or by receiving content in digital format from satellite and converting it to a transmission format more suitable for HFC networks. Digital simulcasting offers significant capital and operating benefits. By converting analog programming to digital at the headend and providing subscribers both the digital versions and original analog versions from the network edge, a service provider can converge its video transport to a single tier, resulting in significant operational savings.

At the same time, a service provider can deploy less costly and more secure all-digital set-tops for new and existing subscribers and prepare for next-generation digital service offerings. Even though this requires more bandwidth in the interim, it provides a smooth migration path for subscribers and service providers. Digital channels make dramatically more efficient use of downstream Radio Frequency (RF) spectrum, and digital simulcast allows service providers to protect revenue streams coming from analog subscribers while providing the time to offer promotions that motivate analog subscribers to upgrade to alldigital services. Service providers can also protect advertising revenue streams. Advertisements can be spliced into the digital content using digital advertising insertion servers. This allows service providers to continue to sell highly targeted local ads as they migrate from analog to digital infrastructure.
installed base of subscribers from encroachment by satellite operators. As more and more subscribers use all-digital set-tops, it will be easier and more cost effective to sunset analog services and migrate to all-digital infrastructure and services.
BENEFITS OF ALL-DIGITAL NETWORKS
Deploying all-digital set-tops allows service providers to take advantage of digital simulcast today while preparing for all-digital services in the future. Service providers can immediately take advantage of the economic benefits of digital services, and subscribers can take advantage of more channels, additional programming options, and enhanced video services. The following are some of the many advantages and features that can be realized by deploying all-digital set-tops: Lower CPE CostAdvanced set-top features, such as HDTV and DVR, are critical to attracting and retaining subscribers. At the same time, service providers are under pressure to reduce CAPEX. Eliminating the analog capabilities of the set-top lowers the cost by 8% to 47% without any sacrifice to the functionality provided to the subscriber. Digital Video Recording (DVR) Subscribers can record, store, and play back digital video using a single platform. Digital programming is stored on a hard drive and dual-tuner functionality allows subscribers to do multiple things at the same time, such as watching a live program while recording another, recording two programs that are on at the same time, or watching a previously recorded program while recording another. Video on Demand (VOD)Service providers can offer high-value VOD services that provide subscribers with maximum control over when-and-what they watch on their televisions. They can access extensive libraries of VOD content and download the

All digital set-tops will encourage subscribers to select more servicesand to select higher-value services.
The migration to digital also allows service providers to improve picture quality. Encoding analog content and transporting it digitally results in higher video quality because digital video signals can be re-generated an unlimited number of times without degradation, while analog transmissions accumulate noise over long distances.
DEPLOYING ALL-DIGITAL SET-TOPS
All-digital set-tops will encourage subscribers to select more servicesand to select highervalue services. This will increase revenues and prepare service providers for the migration to all-digital networks. Implementing digital simulcast reduces the cost of set-tops, since service providers can deploy all-digital set-tops without the cost and overhead of analog set-top technology. This approach can also result in smaller and more attractive set-tops that will be more widely accepted by consumers. By implementing digital simulcast, service providers will be able to design and implement a smooth migration to all-digital services. They will be able to offer additional channels and enhanced entertainment options that encourage brand loyalty and protect the 3
programming, movies, and shows they want to watchwhenever they want to watch them. High-Definition (HD) Television Service providers can offer HD services that provide high-resolution video and theater-like sound to create a movie theater-quality television viewing experience. HD offers an increase in picture quality by providing up to 1,920 active horizontal pixels by 1,080 active scanning lines, representing an image resolution of more than two million pixels. In addition to providing improved picture quality with more visible detail, HD offers a widescreen format and digital surround sound. Improved Audio QualityBoth Standard Definition (SD) and HD digital channels provide improved audio quality and a better listening experience to subscribers. Service providers can even offer CD-quality music channels that allow subscribers to listen to music through their stereophonic TV sound systems. Improved Picture Quality Subscribers will become accustomed to the higher resolutions and improved picture quality available on HD digital channels. Interactive ServicesService providers can offer more sophisticated interactive services that increasingly put the control of content directly into the hands of subscribers so they can watch what they want, when they want to watch it. VOD, DVR, and programming guides are early examples of interactive services offered, but all-digital networks will create opportunities for additional interactive services that create lasting bonds with subscribers. Whole Home Media Solutions Subscribers can move personal or purchased digital content from one device to another. By implementing a 4

whole home media solution, a user can transparently access stored digital entertainmentwhether it is highdefinition video on a DVR, music on a computer, or pictures on a digital camerafrom any connected device in the home. This Seamless Mobility solution allows subscribers to control where, when, and via what devices they will become informed, connected, and entertained. Seamless MobilityControl over inhome programming does not need to be limited to when the consumer is at home. Service providers will be able to enable Seamless Mobility and allow consumers to control DVR options from a cell phone from anywhere in the world. In seconds, a cell phone user will be able to review available content and schedule the recording of selected programming. Programming GuidesService providers can offer customized programming guides that provide information on available programming, as well as information on stored content available via VOD. Bandwidth EfficiencyService providers can drive down operational costs by delivering more content and services to residential subscribers. For example, an operator could fit approximately ten digital channels within the bandwidth typically consumed by a single analog channel. A service provider could also fit 2.5 to 3 HDTV channels into the bandwidth typically reserved for a single analog channel. Theft ReductionThe use of encryption technology protects service providers from piracy. Alldigital set-tops include keys that allow them to authenticate against the service providers headend infrastructure to ensure that only paying customers receive services.
Service providers will be able to enable Seamless Mobility and allow consumers to control DVR options from a cell phone from anywhere in the world. In seconds, a cell phone user will be able to review available content and schedule the recording of selected programming.
Near-Endless Programming OptionsAll-digital set-tops provide seemingly unlimited capabilities to deliver diverse programming. Service providers can offer programming bundles that allow subscribers to select the service packages they prefer, and they can offer new content to increase revenues. The transition from analog programming to digital programming is crucial to the evolution of next-generation video technologies. Alldigital set-tops are central to this migration. They allow subscribers to reap the benefits, in the form of new applications and services, that can only be made available on all-digital platforms.
MOTOROLA DRIVES THE TRANSITION WITH ALL-DIGITAL SET-TOP PLATFORMS
The DCT3412 consolidates Videoon-Demand, High-Definition picture quality, and watch-andrecord capabilities in one set-top.
The Motorola all-digital set-top family is the natural choice for any service provider seeking to deploy advanced digital services. Motorolas heritage of set-top leadership and experience in building and supporting end-to-end networks is a primary consideration for service providers. Motorola has already sold over 2 million settops, and the rapid acceptance of Motorolas set-top solutions is an endorsement of the inherent advantages of an all-digital strategy. Service providers are increasingly leveraging Motorola set-tops to realize savings by not having to support analog broadcasting, and consumers are realizing the benefits of digitals vast programming options and advanced features.

DCT3400 SERIES ALL-DIGITAL DUAL-TUNER HIGH DEFINITION DVR SET-TOP
The DCT700 is a compact, costeffective set-top option that supports all-digital platforms.
Since Motorola Connected Home Solutions introduced the industrys first all-digital set-top in 2004, Motorolas hardware and software technologies have enabled leading service providers to offer an exceptional level of entertainment service to their subscribers. Prominent and progressive service providers are leveraging Motorola all-digital platforms to deliver digital entertainment experiences into consumer homes that previously either did not have digital or had it in a limited fashion. The Motorola all-digital platforms are designed to provide service providers with a costeffective means of deploying advanced video services along with the high-quality picture experience that subscribers expect from digital offerings. Motorolas set-tops are part of Motorolas robust portfolio of offerings and highlight Motorolas commitment to the nationwide transition to all-digital television broadcasts. Motorolas all-digital set-tops support advanced technology applications such as DVR, HD, and the seamless sharing of stored digital entertainment. In the future, consumers will be able to enjoy access to their stored personal media. For service providers, the benefits gained from an all-digital set-top include increased bandwidth for HD and VOD content and a reduction in the theft of video services. 5
The full-featured DCT3412 is a member of the Motorola DCT3400 Series of all-digital set-tops that combine the extraordinary features of cableincluding the seemingly endless programming options, interactive program guides, VOD, and commercial-free, CD-quality musicwith dual-tuner, all-digital watch-andrecord DVR capabilities, as well as the incredible picture quality provided by HD. Central to the Motorola all-digital offerings, the Motorola DCT3412 is a dual-tuner, HD, DVR set-top, which includes: A built-in DOCSIS cable modem A high-performance microprocessor Extensive memory Enhanced graphics potential
DCT700 ALL-DIGITAL SET-TOP
Subscribers can deploy the DCT3080 to receive digital services and record, store, and play back digital content.
The Motorola DCT700 is an all-digital SD settop that is designed as a cost-effective option for supporting all-digital platforms, as well as an ideal second or third set-top in the home. It provides more choice, convenience, and control with hundreds of digital cable channels and an easy way for users to navigate to their personal favorites. It supports VOD with VCRlike capabilities such as pause, rewind, and fast-forward.

This all-digital set-top allows subscribers to receive a wide range of cable television offerings using a compact and convenient settop that fits easily in any location where a consumer has a TV.
DCT3080 ALL-DIGITAL DUAL-TUNER STANDARD DEFINITION DVR SET-TOP
our ability to deliver on the promise of the connected home. All-digital set-tops are crucial to digital migration strategies, and Motorola Connected Home Solutions continues to pioneer new products and solutions that allow service providers to: Attract and retain more subscribers Derive more revenue from each subscriber Reduce the cost to serve subscribers For more information about Motorola Connected Home Solutions and our family of all-digital set-tops, please visit http://broadband.motorola.com/default.asp.
The Motorola DCT3080 is an all-digital set-top that supports SD and includes an all-digital dualtuner DVR for recording digital content. Subscribers can deploy a single device to receive digital services from the service provider and record, store, and playback digital content.
ALL-DIGITAL SOLUTIONS FROM MOTOROLA
Motorola is driving the development of products that support the standards of tomorrows all-digital network architectures. Our all-digital set-tops are already widely deployed worldwide. Motorola continues to develop the next-generation technologies that allow service providers to offer high-value programming choices. Solutions from Motorola create seamless connections to entertainment choices. Motorola continually strives to provide:
Motorola is driving the development of products that support the standards of tomorrows all-digital network architectures and is developing the nextgeneration technologies that allow service providers to offer high-value programming choices. Solutions from Motorola create seamless connections to entertainment choices.
Insight: Motorolas history of being involved in every aspect of broadband services delivery provides us with a solid working knowledge of broadband technologies, networks, service providers, and consumer requirements around the globe. This makes us best able to recognize the trends and issues that will impact cable operators as they migrate toward all-digital networks. Innovation: Motorola continuously analyzes how new technologies and broadband services can improve the lives of end-users, and we act to deliver smart new solutions that work seamlessly together to create great broadband lifestyles. Proven Solutions: Motorola has an unparalleled record for helping service providers build and grow their businesses. Regardless of the service or the unique requirements or the region, market, or consumer, we have consistently demonstrated 6

Motorola, Inc. 101 Tournament Drive Horsham, PA 19044 U.S.A. www.motorola.com
Motorola and the Stylized M Logo are registered in the US Patent and Trademark office, and Seamless Mobility is a trademark of Motorola. All other products or services are the properties of their respective owners. Motorola, Inc. 2006, all rights reserved. 527246-001

DCT700 All-Digital Set-top
An interactive digital set-top with small size and big performance. Motorolas DCT700 provides versatile interactivity in the all-digital network for expanded information and entertainment services.
The Motorola DCT700 is an all-digital set-top that provides you with the advantages of an all-digital network. Digital channels take up less room on your cable TV network. This results in increased "bandwidth" for more channels and services like high-definition TV (HDTV), electronic program guides (EPGs), pay-per-view (PPV), Video on Demand (VOD), and other on-demand information and entertainment services. The DCT700s capabilities are limited only by what your cable service provider offers. If your cable service provider eliminated analog channels in your area and replaced them with "all digital" channels, there would be even more room on the cable network system for additional services such as high-speed data, VOD, and high-definition content. To decode the data used to transmit the digital channels, a separate set-top is required for each television in the home. The DCT700 provides digital channels to all your TVs through coaxial cable or analog (RCA-type) audio/video jacks. Check with your local cable service provider for availability of the DCT700 in your area.

HIGHLIGHTS

Supports services such as EPGs, PPV, and VOD Reclaims bandwidth allocated to analog channels Compatible with Motorolas award-winning secure MediaCipher conditional access technology Two-way capability to enable interactivity Motion picture industry standard for coding and decoding video (MPEG-2) AC-3 standard for 5.1 Dolby Digital Surround Sound

Technical Specifications

STANDARD FEATURES STANDARD INTERFACES
MPEG-2 Digital Video Processor ATSC standard Dolby Digital (AC-3) audio processor ITU standard 64/256 QAM/FEC/enhanced adaptive equalizer On-board real-time RF return (256 Kbps) Bitmapped graphics display (4-/8-bit) 90860 MHz tuner DES-Based encryption/DCII access control Digital diagnostics Frequency agile 2.048 Mbps out-of-band data receiver Macrovision copy protection IR support for remote control
RF remodulator output (ch. 3, 4) Baseband video and audio outputs

OPTIONAL FEATURES

Motorola Universal Remote Control (DRC450)
To view our full line of Connected Home Solutions, visit our Web site at broadband.motorola.com/consumers
Motorola, Inc., 2005. All rights reserved. MOTOROLA and the Stylized M Logo are registered in the U.S. Patent and Trademark Office. DOCSIS is a registered trademark of Cable Television Laboratories, Inc. MediaCipher is a registered trademark of General Instrument Corporation. Moxi is a trademark of Digeo, Inc. All other product or service names are the property of their respective owners.

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