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dashdot is a design studio that is focused on developing and communicating big ideas that spawn inspired products and brands. We bring creativity and science together to create objects that have a positive impact, and a meaningful identity. Please take a look at our work and contact us if you would like more info.
dashdot 278 Alamitos Ave #1 Long Beach CA 90802 562.612.0795 www.dashdotstudios.com
Some of the following project examples (where noted) were led by our designers prior to joining dashdot.

MR.COFFEE

35th ANNIVERSARY!
Mr. Coffee 35th Anniversary Looking back on their rich heritage, including the invention of the drip
coffee maker 35 years ago, Mr Coffee aspired to develop a commemorative model. Introducing modern features and functionality to a design that looks back as well as forward, its ultimately a new classic. //////

Designed at Altitude

UNIQUE FEATURES
This coffeemaker is packed with unexpected details, including a drawer style coffee basket, a night lite, a removable silicon trivet, and cup rails. All inspired by the classic coffee making ceremony.

ICONIC DESIGN

Looking back through the entire catalog of Mr. Coffee products, we catalogued the key markers of their design language. That inspired the iconic look and configuration of the 35th Anniversary model, and gave it a presence that is identifiably Mr. Coffee.

SCALABLE DESIGN LANGUAGE

Getting the most design bang for the buck, the VBx series coffeemakers are easily modified to achieve multiple skus from the same architecture.

MASS APPEAL

Replacing their best selling coffeemaker ever produced, the VBx series was the first successful re-design of its predecessor.
Mr. Coffee VB Series The Mr. Coffee VBx series coffeemakers are a refresh to the inventionmoving drip Mr. Coffee 35th Anniversary Looking back on their rich heritage, including their fastest of the and
most maker coffeemakers. The update provides a modern, sophisticated form factor and easier to use coffeepopular 35 years ago, Mr Coffee aspired to develop a commemorative model. Introducing modern control panel. ////////////// to a design that looks back as well as forward, its ultimately a new classic. features and functionality

INFINITY

REFERENCE AMPLIFIER
Infinity - Reference Amplifier The Infinity Reference Amplifier is the wine and cheese of its class,
with a design that speaks to the refined audiophile. Inspired by modern architecture, the clean lines and understated look are a welcomed break from the flames and bling typical of consumer car amplifiers. //////

KEEP IT SIMPLE

Aftermarket car audio equipment has a tendency to be loud in all the wrong places. The Reference amp adds to Infinitys elegant design language and keeps the noise coming out of the speakers
Building on signature Infinity design elements, linear electro luminescent bars cast a subtle blue glow on the surface.
Winner 2008 Good Design Award

PERFORMANCE APPAREL

BARK - Boardshorts BARK is a complete line of technical, athletic and lifestyle apparel inspired by the
ocean. 15 mile downwind paddle? Thats BARK. A grueling trail run with a thousand feet of elevation gain? Thats BARK. We work with the good folks there designing their cut and sew pieces and accessories. /////

BINDINGS

Binding Exploration Building on their existing technology and binding architecture, we developed concepts that speak to a wide range of snowboarding flavors. Presented to the Flow team for their review. /////////////////////

Helmets

ROCK & REPUBLIC

ACCESSORIES

ADVENTURE RACING PACK
PRYOR - Adventure Racing Pack All you can take is whatever is on your back, and you have to be able
to move. fast. This project was aimed at improving the adventure racers maneuverability and performance. The spring loaded to allow maximum flexibility and pack weight control. ////////////////////////////////////////////

SUNGLASSES

COSMETICS TESTER

Thermo Scientific

HANDHELD XRF ANALYZER
NITON XL3t Combining the most powerful x-ray tubes ever used in a portable XRF instrument with advanced electronics and materials technology, this little beauty can identify any material with point and shoot simplicity. The design compliments the technology with an ergonomic and user friendly architecture. ///////

BALANCE

Users of the Niton XLt are typically taking samples for hours on end, so we spent a great deal of time and effort studying the ideal balance and ergonomics of the unit.
The display angle is adjustable to maximize viewing even in harsh direct sunlight conditions.
Winner 2007 Good Design Award

FIRST DEFENDER

Take samples free form with the stabilizing foot, or to load industry standard vials into the testing compartment.
First Defender - Ramen Spectrometerback on their rich are those on the frontthe invention of the drip Mr. Coffee 35th Anniversary Looking First Responders heritage, including lines of public safety and
disaster prevention. The ago, 1st Coffee aspired to develop a commemorative model. Introducing modern coffee maker 35 years AhuraMr Defender allows First Responders to identify unknown substances in seconds. (Is that jelly donut powder, or Anthrax?) We took the technology out forward, its ultimately a new classic. features and functionality to a design that looks back as well as of the lab and put it in a handheld device.

Winner 2006 IDEA Award

PORTABLE AIR COMPRESSOR

DEWALT

DEWALT Portable Air Compressor Designed in their rich heritage, including the invention ofensuring Mr. Coffee 35th Anniversary Looking back on parallel to an in-depth engineering program, the drip
the design would compliment the dramatic functional improvements. Of course, the design is characteristicoffee maker 35 years ago, Mr Coffee aspired to develop a commemorative model. Introducing modern cally DEWALT, and seamlessly design that looks back as well as forward, its ultimately a new classic. features and functionality to a extends their design language into this new category. ////////////////////////////

CERAMIC SAFETY HEATER

HONEYWELL
Honeywell Tower Ceramic Heater Designed for peace of mind, this personal heater family has mulMr. Coffee 35th Anniversary Looking back on their rich heritage, including the invention of the drip
tiple levels of safety features that keep the heat neat. A fast commemorative model. Introducing modern coffee maker 35 years ago, Mr Coffee aspired to develop a paced and expandable design program was needed to meet a demanding production schedule, that included 8 versions. ultimately a new classic. features and functionality to a design that looks back as well as forward, its //////////////////////////////////////
Thanks for looking! dashdot 278 Alamitos Ave #1 Long Beach CA 90802 562.612.0795 www.dashdotstudios.com