Company Overview Olivetti Relaunch Plan 2005-2007 The New Ink-Jet Products Generation The Business Area: Focus on Specialised Printers

WHO ARE WE?

OLIVETTI IS A MAJOR ITALIAN BUSINESS ORGANISATION AROUND THE WORLD
Sales operations in 83 countries 1,755 employees 4 production facilities
Agli (Turin) Arnad (Aosta) Carsoli (Aquila) Scarmagno (Turin)

5 R&D centres

Agli (Turin) Arnad (Aosta) Carsoli (Aquila) Scarmagno (Turin) Yverdon (Switzerland)

WORLDWIDE NET SALES

2004 net sales of 601 million euro*

Europe

North America

Latin America

Asia Rest of the World
* Including sales revenues from Celltel, Innovis, IPR

OUR STRENGTH

BEING PART OF A GIANT
Over 82.000 employees with a worldwide presence 31,2 billion revenue in 2004 and more than 14.5 billion EBITDA The Telecom Italia Group is one of Europe's industry leaders, Group companies include many top Information and Communication Technology firms in the fixed and mobile telephony, in internet, in media, in innovative consumer products and business solutions and systems.
IMPRESSIVE BRAND AWARENESS
UK 63.8% DE 58.4% FR 61.5% IT 89.7%
A recent survey by Gian Paolo Fabbris & Associati found that Olivetti is one of the best known brands in Europe. Brand Awareness Europe: 78% Today the brand image retains features that make it unique: prestige, expertise reliability, competence transparency unparalleled design
% total recognition on a sample of adults aged 18/65 Source: Gian Paolo Fabbris & Associati Telephone survey 2,615 respondents - December 2004

ES 93.5%

FOCUS ON R&D AND PROPRIETARY INK-JET TECHNOLOGY
Olivetti devotes significant resources to technological R&D 19% of employees work in R&D for a total of 330 heads in the 5 centres 6% of net sales were invested in R&D in 2004 Olivetti is the only European Company together with % other worldwide with a proprietary INK-JET TECHNOLOGY constantly developed at the R&D centre in Arnad (Aosta) 200 workers man a complete ink-jet production cycle: from silicon processing to cartridge assembly of clean rooms

5,000 m2

LEADING-EDGE TECHNOLOGY AND TIMELESS DESIGN
A tradition for innovation that began almost one hundred years ago
MP1 Lettera 22 Valentine Divisumma 18 Fax Jet-Lab 600 Gioconda
continues today in the Telecom Italia Group

WHAT DO WE DO ?

FOR BUSINESS USERS AND CONSUMERS

CONSUMER AREA

INK-JET Products Multifunctional printers Photo printers Cartridges Fax systems Calculators Microsystems

OFFICE AREA

Office Products Photocopiers Laser printers

BUSINESS AREA

Specialised Printers Specialised printers for Banking, Retail, Post Office Shop automation Ticketing and Mobility Systems
Gaming (lottery terminals) Service automation (e.Vote, MAAF)
TODAY: NET SALES BREAKDOWN BY AREA OF BUSINESS*

OFFICE AREA 32%

Office Products

CONSUMER AREA 32%

INK JET Products

Systems

Specialised Printers

BUSINESS AREA 36%

* Net of sales revenues from Celltel, Innovis, IPR
KEY NUMBERS BY BUSINESS AREA
44% market share (440,000 shipments) on a total of 1 million ink-jet fax sales in Europe* 4.5 million ink-jet cartridge packs sold worldwide 36% sales growth in the main digital copier segments in western Europe, compared with market growth of 11%
In the banking sector: 1.5 million specialised printer installations worldwide, and a 70% world market share 100,000 printer sales in China alone The leading player in Italy in Gaming, Shop Automation and Post Offices
* Source: GFK and Olivetti MKT

WHATS NEW

THE REVIVAL GETS UNDERWAY
The company resumes the Olivetti name The 2005-2007 three-year plan aims to give fresh impetus to the Olivetti areas of business A renewed consumer offer, with development of a new line of ink-jet products Development of the business area through a focus on new alliances use of technology to broaden the services offer a product re-styling

CONSUMER AREA WILL GROWTH IN THE NEAR FUTURE
The plan up to 2007 expects:
CONSUMER AREA 53% OFFICE AREA 21%
Investments totalling 200 million of which half in R&D; the ink-jet sector accounts for 75% On a like-for-like basis, consolidated revenue growth of 38%, driven by the ink-jet segment (+131%), which will represent more than 50% of total net sales An improvement in the EBIT/revenue ratio, from 3% in 2004 to more than 8% in 2007

Business Products

BUSINESS Gaming AREA 26%
THE NEW GENERATION OF PRODUCTS Simple interfaces and distinctive design
SIMPLICITY FOR AN IMPROVED USER EXPERIENCE
Easy-to-use interface with an intuitive language and universal icons improve the user experience
DISTINTIVE DISEGN TO BE DIFFERENT FROM COMPETITION
A team of internationally-renowned designers designed the new product range ANY_WAY Colour Multifunctional Printer,Scanner, Copier designed by Alberto Meda and James Irvine MY_WAY Portable Photo Printer designed by IDEO
OLIVETTI INK-JET GENERATION
Colour Multifunctional Printer Scanner Copier
Design: JAMES IRVINE ALBERTO MEDA
Design: JAMES IRVINE - ALBERTO MEDA
4 models with different features

Simple

Bluetooth

Photo Wireless

Inserire caratteristiche

Portable Photo Printer

Design: IDEO
SIMPLE interface PORTABLE, small and light: 1.6 kg EASY, outstanding quality on plain paper even without a PC
Design: IDEO Portable Photo Printer
PITCTBRIDGE for use with digital cameras without a PC
BLUETOOTH for wireless printing even from cellphones
TOP QUALITY PRINTING WITH OLIVETTI SUPPLIES
A DEDICATED ADVERTISING CAMPAIGN TO RELAUNCH BRAND IN THE PRINTERS FIELD
OVER 2,5 MILLION TO ANNOUNCE NEW INK JET PRODUCTS RANGE
NEWSPAPERS MAGAZINES INTERNET OUTDOOR AIRPORT STANDS

PREISLISTE

CODE Artikel
OLIVETTI ZUBEHR bzw. VERBRAUCHSMATERIALIEN

Artikelbezeichnung

Gltig ab: 15. Februar 2009
Zeichen VK exkl. Mwst. VK inkl. Mwst.

TINTENPATRONEN

OLIVETTI TINTENSTRAHLFAX / TINTENSTAHLDRUCKER
B0702 B0336 B0380 B0384 BM0546 B0048 B0043 B0044 B0045 B0205 B0217 B0288 B0218 B0289 B0261 B0251 B0442 B0444
FJ 63 FJ 31 FJ 32 FPJ 20 NEW FPJ 22 FPJ 26 1+2 KIT black +2 KIT black MONOBLOCK COLOR 1+2 KIT COLOR +2 KIT COLOR HIGH QUAL. COLOR XP01 JUMBO-PATRONE, black XP11 STANDARD-PATR., black XP02 JUMBO-PATR., 3-colours XP12 STANDARD-P., 3-colours XP03 JUMBO-PATR., 4-colours GARAGE fr XP-Serie PJ 11 PJ 12 color
Fax-Lab 610 & 630 & 710 & 730 Fax-Lab 300/350, Jet-Lab 400 Jet-Lab 400 JP 150 - 470, JetLab 500, JP 150 - 470 waterproof JP 170,190,360,370,450,470 JP 790 - 795, 883 JP 790 - 795, 883 JP 790 - 795, 883 JP 790 - 795, 883 JP 790 - 795, 883 JP 883
Artjet 10-12-20-22, Copylab 200, Studiojet 300, OFX 800
Artjet10-12-22, Copylab 200, Studiojet300, Jetlab 600, OFX 800
450 Seiten 450 Seiten 160 Seiten
37,20 35,65 43,00 35,65 35,00 45,00 54,80 22,00 44,70 61,60 30,00 46,50 44,00 38,00 53,00 47,00 53,00 5,80 37,00 48,00
44,64 42,78 51,60 42,78 42,00 54,00 65,76 26,40 53,64 73,92 36,00 55,80 52,80 45,60 63,60 56,40 63,60 6,96 44,40 57,60

"24 ml"

360/500 Seiten 360/500 Seiten ~ 150Seiten 760 Seiten 760 Seiten 150 Seiten 210 Seiten 210 Seiten 240 Seiten 1.050 Seiten 550 Seiten 460 Seiten 240 Seiten 320 Seiten
ArtJet 20-22, StudioJet 300 ArtJet 22, StudioJet 300 ArtJet 10-12, CopyLab 200, JetLab 600
JP 90/90 plus; NomadJet 100/200; JP 90/90 plus; NomadJet 100/200;

270 Seiten 95 Seiten

OLIVETTI TINTENSTRAHL-MULTIFUNKTIONSGERTE
B0495 B0496 B0497 B0498 B0508 B0509 B0510 B0628 B0629 B0630 B0631 B0632 B0633
IN 502 BLACK IN 504 COLOUR IN 506 PHOTO IN P08 COLOUR IN 501 black (std) IN 503 colour (std) IN 505 photo (std) IN 702 BLACK high IN 704 COLOUR high IN 706 PHOTO high IN 701 BLACK std IN 703 COLOR std IN 705 PHOTO std
ANY_WAY (alle Modelle) ANY_WAY (alle Modelle) ANY_WAY (Photo, Photo Wireless) MY_WAY (portable Photoprinter)
20 ml 18 ml 18 ml 18 ml 11 ml 7 ml 7 ml
26,00 26,00 26,00 26,00 16,58 20,75 20,75 26,00 26,00 26,00 16,58 20,75 20,75
31,20 31,20 31,20 31,20 19,90 24,90 24,90 31,20 31,20 31,20 19,90 24,90 24,90
SIMPLE_WAY photo, LINEA (alle Produkte) SIMPLE_WAY photo, LINEA (alle Produkte) SIMPLE_WAY photo, LINEA (alle Produkte) SIMPLE_WAY photo, LINEA (alle Produkte) SIMPLE_WAY photo, LINEA (alle Produkte) SIMPLE_WAY photo, LINEA (alle Produkte)
20 ml 18 ml 18 ml 11 ml 7 ml 7 ml
TINTENPATRONEN UND PHOTOPAPIER

B0506 B0507 B0601 B0602

Any_Way Photo Pack May_Way Photo Pack Any_Way Photo Pack May_Way Photo Pack
INK-JET COLOUR CARTRIDGE + PHOTO PAPER INK-JET COLOUR CARTRIDGE + PHOTO PAPER INK-JET COLOUR CARTRIDGE + PHOTO PAPER INK-JET COLOUR CARTRIDGE + PHOTO PAPER
1 Ink+3 Paper 1 Ink+3 Paper 1 Ink+3 Paper 1 Ink+3 Paper

33,25 33,25 33,25 33,25

39,90 39,90 39,90 39,90

PHOTOPAPIER

B0502 B0503 B0504 B0505
ON 157 ON 157 ON 307 ON 304
Glossy Photo Paper 10x15; 245 g/m2 Glossy Photo Paper 10x15; 245 g/m2 Glossy Photo Paper A4; 245 g/m2 Cast Coated Photo Paper A4; 160 g/m2
20 Blatt 50 Blatt 15 Blatt 35 Blatt

6,50 12,00 12,00 12,00

7,80 14,40 14,40 14,40
Olivetti Austria Sales Agency
Irrum und nderungen vorbehalten!

Seite 1

OLIVETTI S/W DIGITALKOPIERER
B0212 B0265 B0266 B0326 B0279 B0278 B0280 B0281 B0189 B0190 B0191 B0430 B0273 B0252 B0401 B0402 B0403 B0526 B0527 B0530 B0532 B0531 B0542 B0762 B0266 B0446 B0447 B0488 B0489 B0360 B0345 B0361 B0281 B0439 B0477 B0266 B0343 B0345 B0344 B0281 B0592 B0593 B0706 B0707 B0573 B0574 B0575 B0570 B0571 B0572 B0549 B0576 B0550 B0551 B0552 B0548 B0549 B0576
COPIA 9814 COPIA 9910/12/15

Imaging Unit 914 Toner 910 Drum 910
11.400 6.000 18.000 10.000 ~4.700 ~30.000 ~60.700 3x5.000 9.000 100.000 100.000
264,20 107,60 115,90 188,22 27,50 243,50 23,00 73,50 46,00 187,50 98,00 16,40 280,00 106,10 70,00 45,50 25,00 78,50 212,03 78,40 21,00 37,80 39,20 115,00 115,90 94,50 207,00 94,50 414,00 84,00 71,00 417,00 69,77 108,00 570,00 115,90 54,50 71,00 208,00 69,77 105,00 62,00 154,50 414,00 108,00 29,00 45,00 89,00 109,00 145,00 49,00 85,00 119,00 39,00 98,00 295,00 49,00 85,00
317,04 129,12 139,08 225,87 33,00 292,20 27,60 88,20 55,20 225,00 117,60 19,68 336,00 127,32 84,00 54,60 30,00 94,20 254,44 94,08 25,20 45,36 47,04 138,00 139,08 113,40 248,40 113,40 496,80 100,80 85,20 500,40 83,72 129,60 684,00 139,08 65,40 85,20 249,60 83,72 126,00 74,40 185,40 496,80 129,60 34,80 54,00 106,80 130,80 174,00 58,80 102,00 142,80 46,80 117,60 354,00 58,80 102,00

COPIA 9916 COPIA 9920

Imaging Unit 916 Toner 920 Imaging Unit 920 Tonertank C992 STAPLES 9920

COPIA 9825

Toner 925 Drum 925 Developer 925 Tonertank 925

COPIA 9832

Imaging Unit 932 Staples
~28.000 3x5.000 6.500 25.000 25.000 6.000 100.000 16.000 50.000 50.000 150.000 3.500 18.000 15.000 150.000 15.000 300.000 11.000 100.000 100.x 5.000 3.500 5x 5000 18.000 10.000 100.000 100.000 3x5.000 6.000 2.000 20.000 300.000 25.000 75.000 75.000 150.000 150.000 300.x 3.x 5.000 35.000 100.000 200.000 200.x 3.x 5.000

d-COPIA 12

Toner d-Copia 12 Drum d-Copia 12 Developer d-Copia 12

d-COPIA 1800MF / 18MF

Toner d-Copia 1800 MF Drum d-Copia 1800 MF

d-COPIA 16W - 20W

Toner d-Copia 16W Developer d-Copia 16W Drum d-Copia 16W Upper Roll d-Copia 16W

d-COPIA 200D/201D

Toner Drum 910
d-COPIA 16/16MF/200/200MF/1600/2000 MK 410 d-COPIA 250MF MK 420 d-COPIA 15 -20
Toner d-Copia 16 Maintenance Kit d-COPIA 16 Toner d-Copia 250 MF Maintenance Kit d-COPIA 250 MF Toner d-Copia 15 Developer d-Copia 31 Drum d-Copia 15 Staples 920
d-COPIA 120 - 150 / 120D - 150D
Toner d-Copia 120 Toner d-Copia 120 (5-fach) Drum 910

d-COPIA 23 - 31

Toner d-Copia 31 Developer d-Copia 31 Drum d-Copia 31 STAPLES 9920

d-COPIA 163MF / 164MF

Toner d-COPIA 163 / 6 K Toner d-COPIA 163 / 2 K

11.500 11.500 11.500 11.500 80.000 50.000 50.000 50.000 30.x 5.x 5.000 11.500 11.500 11.500 11.500 80.000 100.000 50.000 50.000 50.000 30.x 5.x 5.000 20.000 12.000 12.000 12.000 70.000 45.000 45.000 45.000 30.000 20.000 12.000 12.000 12.000 70.000 45.000 45.000 45.000 30.x 5000
FN-116 FN-8 d-COLOR MF22 / MF45
Staples MS 3D Staples MS 5D Toner black Toner yellow Toner magenta Toner cyan
40,00 57,00 57,00 57,00 199,00 457,00 457,00 457,00 36,00 93,00 79,00 36,00 68,00 68,00 68,00 195,00 224,00 535,00 535,00 535,00 36,00 93,00 79,00 102,00 75,00 75,00 75,00 218,00 572,00 572,00 572,00 42,00 102,00 75,00 75,00 75,00 218,00 572,00 572,00 572,00 42,00 113,60 83,00
48,00 68,40 68,40 68,40 238,80 548,40 548,40 548,40 43,20 111,60 94,80 43,20 81,60 81,60 81,60 234,00 268,80 642,00 642,00 642,00 43,20 111,60 94,80 122,40 90,00 90,00 90,00 261,60 686,40 686,40 686,40 50,40 122,40 90,00 90,00 90,00 261,60 686,40 686,40 686,40 50,40 136,32 99,60

MF 22 MF 45

Imaging Unit black Imaging Unit black Imaging Unit yellow Imaging Unit magenta Imaging Unit cyan

MF22/MF45

Tonertank Staples MS 3D Staples MS 5D

d-COLOR MF25 / MF25 plus

d-COLOR MF30 / MF35
Toner black Toner yellow Toner magenta Toner cyan Imaging Unit black Imaging Unit yellow Imaging Unit magenta Imaging Unit cyan Tonertank Staples FS-514/517/519/P325-P330 Staples SD-503

Seite 4

B0778 B0779 B0780 B0781 B0782 B0783 B0784 B0785 B0786 B0727 B0728 B0729 B0730 B0723 B0724 B0725 B0726 B0586 B0607 B0383 B0731 B0732 B0733 B0734 B0735 B0736 B0737 B0738 B0586 B0607 B0383 B0744 B0745 B0746 B0650 B0651 B0652 B0653 B0654 B0655 B0656 B0657 B0658 B0664 B0703 B0704 B0705 B0586 B0607 B0661 B0662
TONER BLACK TONER YELLOW TONER MAGENTA TONER CYAN IMAGING UNIT BLACK IMAGING UNIT YELLOW IMAGING UNIT MAGENTA IMAGING UNIT CYAN FUSER UNIT
24.000 18.500 18.500 18.500 60.000 45.000 45.000 45.000 400.000 24.500 19.000 19.000 19./ 100 K 55 / 75 K 55 / 75 K 55 / 75 K 3 x x x 5000 26.000 20.000 20.000 20.K 90 K 90 K 90 K 3 x x x 5000 45.000 150.000 400.000 45.000 45.000 27.000 27.000 27.000 300.000 100.000 100.000 100.000 57.000 450.000 450.000 300.x x x x 5000

Artikel d-COLOR MF201

VK exkl. Mwst. VK inkl. Mwst. 68,00 107,00 107,00 107,00 224,00 720,00 720,00 720,00 700,00 80,00 120,00 120,00 120,00 300,00 860,00 860,00 860,00 113,60 76,62 110,60 85,00 142,00 142,00 142,00 340,00 1050,00 1050,00 1050,00 113,60 76,62 110,60 70,00 300,00 7000,00 104,20 114,00 227,50 227,50 227,50 574,80 941,50 941,50 941,50 54,60 643,00 58,00 750,00 113,60 76,62 110,60 108,00 81,60 128,40 128,40 128,40 268,80 864,00 864,00 864,00 840,00 96,00 144,00 144,00 144,00 360,00 1032,00 1032,00 1032,00 136,32 91,94 132,72 102,00 170,40 170,40 170,40 408,00 1260,00 1260,00 1260,00 136,32 91,94 132,72 84,00 360,00 8400,00 125,04 136,80 273,00 273,00 273,00 689,76 1129,80 1129,80 1129,80 65,52 771,60 69,60 900,00 136,32 91,94 132,72 129,60

LP 17,19 20,83 20,83 18,14 21,12 42,73 15,01 19,67 24,83 20,83 30,13 50,14 18,28 22,21 24,83 45,78 15,45 21,99 45,78 45,78
#WERT! 20,63 24,99 24,99 21,77 25,34 51,28 18,02 23,60 29,79 24,99 36,16 60,17 21,94 26,65 29,79 54,94 18,54 26,39 54,94 54,94
~4,000.000 ~4,000.000 ~4,000.000
4 Mio. ~1.000.000 ~2,000.000 3,5 Mio. 3,5 Mio. 10 Mio.

Seite 12

OLIVETTI SCHREIBMASCHINEN / BILDSCHIRMSCHREIBMASCHINEN
ET 109/110/111/112/115/116, ETV 240/250/260/3000 TYPECART

80836 80949

Corr. schwarz Nylon

~200.000 ~1.200.000

9,40 11,73

11,28 14,08

ET 121/201/221/225/231/351, TES 401/501/601/621 ETCART "KIT 6" ET 2000/2250/2450, ETV 2700 WORDCART

Corr. schwarz

~85.000

80670 80672

Corr., schwarz Nylon

~170.000 ~1.200.000

10,08 13,38

12,10 16,06

ETP, ETC, PT, PRAXIS 100/150/200, LETTERA 5XX, PTP 820,LINEA 101, DORA 201, STUDIO 802, SIGMA 7950, ETP 510/003, ETP 1600, HERMES 82025 ONDACART Corr. schwarz 82329 ONDACART LIFT OFF KIT6 Lift Off 82029 ONDACART Nylon ET 1250, COMP. 90/95 SLIMCART

~55.x ~ 3.200 ~300.000

9,48 9,95 10,60

11,38 11,94 12,72

~60.000
PRAXIS 20, ETP 50, UNDERWOOD 2000 DAISYCART "KIT 6" EDITOR 100 HOTCART ETV 4000

~ 40.000

Multistrike

~360.000

WHISPERCART

non Corr.

~480.000
SONSTIGE OLIVETTI SCHREIBMASCHINEN

80752 80300

LETTERCART (LETTERA 10/12) LEXICART 80 (LEXICON 80) LEXICART 90 "KIT 4" PRAXIS 48, VALENTINE, LETTERA 25/34, E4/E5, TE 431

Nylon Nylon corr. sw/rot

8,88 12,81 31,00 9,40

10,66 15,38 37,20 11,28

LIFT OFF; COVER UP

82329 82330

WORDCART WORDCART ET - CART "KIT 6" ET - COVER/UP "KIT 6" ONDA/LIGHT/SLIM "KIT 6" ONDA/LIGHT/SLIM "KIT 6"
lift - off cover - up lift - off cover-up lift - off cover - up
~ 3.200 ~ 4.500 ~ 2.000 ~2.000 ~1.100 ~1.100
8,50 9,03 10,08 20,49 10,15 10,60
10,20 10,84 12,10 24,59 12,18 12,72

Seite 13

OLIVETTI RECHENMASCHINEN
DIVISUMMA/LOGOS/SUMMA/PD/EC
LOGOCART 40 EASY-ROLL "KIT 5" DRY INK JET 90 "KIT 4" LOGOCART 40 INK ROLL/IR40 "KIT 2" INK-ROLL 710 "KIT 2" EASY-ROLL "KIT 5" STD.MODEL INK-ROLL 710 "KIT 2" STD.MODEL LOGOCART 40 INK-ROLL 710 "KIT 2" INK-ROLL 720 "KIT 2"