eco ideas : a strategy for Europe
November 2008 Anders Jonsson Panasonic Nordic Environmental Affairs
The environment al challenge
The scale of human activities may have exceeded the earth s capacity. Coexistence with the global environment is an urgent and shared task for mankind.
Panasonic s impact on global warming

4 million tonnes CO2

40 million tonnes CO2 (estimated) 1 million tonnes CO2

Production

Logistics

Household

Manufacturing

Product use

2008-09 business vision
Targets: Sales: 10 trillion Yen (~ 100 Billion US$) ROE: 10% (Operating Profit: 8%) CO2 emissions (total amount): -7.5% (-300,000 tons)

Panasonic in FY 2009

Reducing environmental impact in all business activities
Steady growth with profitability

Panasonic s approach

Leading the way

with eco ideas

A global strategy: three key initiatives

eco ideas for products

eco ideas for manufacturing
eco ideas for Everybody, Everywhere
Our commitments for Europe
20 superior green products to be launched by March 2010
6,000 tonnes (~10%) reduction in total CO2 emissions from manufacturing sites across Europe
Spreading eco activities through stakeholder engagement and staff participation

Plasma Panel Displays

World-first in development and production of lead-free display technology 100,000 hours long-life panel Almost all 2008 models have energy-efficient eco-mode settings.
Eco mode : adjusting picture lighting settings automatically depending on room s brightness.

TH-42PZ8E

LCD Flat Panel Displays
Voted best and most energy-efficient produ in class by the German specialist magazine, Stiftung Warentest , in Dec. 2007, and very good again in May 2008. Almost all 2008 models have energy-efficient eco-mode settings.

TX-32LXD85F

Blu-ray Players
Voted best and most energy-efficient product in class by two German specialist magazines, Stiftung Warentest and Audio Video Foto Bild. 40% reduced power consumption compared to the 2007 model DMP-BD10. Less than 1 Eurocent in operating energy cost per hour (source: Audio Video Foto Bild Magazine, May 2008)

DMP-BD30

Home Cinema Systems

SC-PT460

Over 50% reduced power consumption in standby compared to the 2007 model SC-PT550. Almost all 2008 models have speakers made of fastgrowing and therefore more sustainable bamboo

Digital Cordless Phones

Up to 40% reduced power consumption in standby compared to 2005 models KX-TCD300 and KX-TCD320. Up to 90% reduced electromagnetic radiation compared to 2005 models KX-TCD300 and KX-TCD320. Phones in these series are recognisable by the Panasonic eco ideas logo on the carton box.

KX-TG83 Series

Launching superior green product s in 2009

eco ideas for Products

A new label f or the products with the best environmental performance in the industry regarding Greenhouse gas emissions / energy efficiency Resource efficiency Eliminating hazardous substances
Reducing CO 2 emissions in Europe
Total emissions f rom Panasonic's 17 European factories down 10% until March 2010 - while increasing production -
eco ideas for Manufacturing

March 2007

March 2010
Reduction in CO 2 emissions joins Panasonic s key management indicators
Innovating in our manufacturing practices

Recycling

IT innovations

Product planning

3R design

e-Work

Service

Design

Factory integration

Processes

Sales Procurement

Inventory reduction

Green logistics
Energy-conserving equipment
Energy conservation at offices

Manufactur e

Quality improvement

Creating clean factories

Clean factories programme to improve environmental performance across all manufacturing functions Panasonic aims to convert all 17 factories in Europe to clean factories by 2010 Accreditation based on CO 2 emissions, waste/ recycling, reducing hazardous chemical substances and effective use of water
eco ideas for everybody, everywhere

Eco activities

inspiring best practice
Spreading eco activities, changing behaviour

eco ideas for

Everybody, Everywhere
Employee engagement in local communities

NGO partnerships

Germany
Panasonic s global eco relay
Examples of Eco Relay activities in Europe
Area UK Office PUK PMUK Germany PDE PASE France Spain Italy Sweden Belgium Hungary Czech Slovakia PFS PESP PIT PNO PBE PSEE PASCZ PAVCSK Plan Cleaning Eco-education to employees Introduction of eco-cup Eco-video in canteen Tree planting Environmental survey for office by 3rd party No car day No car day Shuttle bus for employees ( No my car day) Eco photo contest Environmental survey for office Light down in office Cleaning by employees Eco-education to employees No car day
Eco-education to the school near from factory
Announcing a pan -European sponsorship
Panasonic has made a contribution to WWF s Arctic Programme as one of the first corporate sponsors
Developing a long -term partnership: joint action to be started in 2009
Panasonic supports WWF s work in the Arctic

Summary

Panasonic global eco ideas declaration in October 2007 with focus on CO 2 emission reduction throughout its whole business 12 months later concrete targets and measures set up and announced for Europe Key goals for Europe : 20 Superior Green Products by March 2010 10% reduction in CO 2 emissions from European factories Partnership & Sponsorship with WWF Staff participation in w orldwide eco relay

Thank you

Panasonic leads the way