Press Release

Paris January 30, 2007

PSA Peugeot Citron: European leader in automotive telematics
PSA Peugeot Citron will participate for the first time in the ATEXPO exhibition on innovation in transport being organized by ATEC-ITS France in Issy les Moulineaux on January 30 and 31, 2007. The Group will take this opportunity to provide an update on its lead in automotive telematics and unveil new its service offerings. Emergency call system In 2003, PSA Peugeot Citron, in partnership with Inter Mutuelles Assistance (IMA), became the only broadline automobile manufacturer to successfully deploy an emergency call system in seven European countries, with more than 300,000 equipped vehicles already on the road. The system will be extended to Portugal and Austria in 2007. The service is free throughout the vehicles lifetime. In a plenary session at the ATEC-ITS France international congress, PSA Peugeot Citron will present a scientific publication summarizing two years of feedback from the emergency call system based on research by the Laboratory of Accidentology, Biomechanics and the Study of Human Behavior (LAB), set up jointly with Renault. Assistance In 2003, Peugeot and Citron introduced assistance services based on the shared RT3/NaviDrive telematics platform, which offers in a single module an audio system, a handsfree GSM phone and a GPS navigation system. More than 4,500 calls for assistance have been logged, with the geo-localization feature enabling significantly faster dispatching of tow trucks and other roadside assistance, all for greater customer satisfaction. Traffic information In September 2005, a traffic information system operated by ViaMichelin was integrated free of charge in the RT3/NaviDrive platform on Peugeot and Citron models in France. The no-cost offer was extended to Great Britain in September 2006 with traffic information provided by Trafficmaster. The system is compatible with RDS-TMC traffic services in other European countries. A new generation of onboard equipment featuring a hard disk that allows users to benefit from navigational assistance across Europe and access the brand-new Jukebox function is being introduced on the Peugeot 407 (RT4) and Citron C5 (new NaviDrive in early 2007). The Group is taking advantage this launch to unveil new services for mobility assistance and fleet management. Mobility Peugeot will present its new Peugeot Services Mobiles mobility assistance at the PSA Peugeot Citron booth during ATEXPO. The system offers a wide range of services through an operator available 24/7, allowing users to:
Corporate Communication - 75 avenue de la Grande Arme - 75116 Paris Telephone +33 (0)81 - Fax +33 (0)52 www.psa-peugeot-citroen.com

One Group, Two Marques

Search and download areas of interest from a database containing information from the Michelin Guide and the Michelin Green Guides, among other resources. Set up traffic alerts on predefined routes and download updated itineraries that reflect current traffic conditions. Manage a personal address book. Locate automatic radar speed-measuring devices in France. Offering efficient, personalized assistance, the service will be available with a touch of a finger on the RT3/RT4 system or at the dedicated Peugeot Services Mobiles website. Fleet management Leveraging the architecture deployed for the RT3/RT4 and NaviDrive systems, PSA Peugeot Citron will present a new functionality of the Interparc fleet management software that will allow managers to automatically upload information on mileage, maintenance alerts, long-term contract tracking, etc. in real time to optimize the technical and cost management of Peugeot and Citron vehicles in their fleets.

M2M in Automotive An OEM perspective

ETSI M2M Workshop

Sophia-Antipolis 4-5th June 2008
PSA Peugeot Citron: a European eader in automotive telematics
A unique embedded device : : Peugeot RT4 Citron Navidrive Available in vehicles from our two brands
Citron : C2, C3, C4, C4 Picasso, C5, C6, C8, Jumpy Peugeot : 207, 1007, 307, 308, 407, 607, 807, Expert
A large European diffusion
vehicles produced since June 2002 Continuous production increase (100000+ /year) 90% of the vehicles sold in countries where telematic services are available (F, D, I, SP, B, NL, L, P, A)
Backing an innovative geolocalized services offer
Emergency Call Assistance Call (more than 40000 automatic calls received since 2002) Mobility Assistance: Peugeot Services Mobiles Pilot projects (fleet management, tracking, )

Materials

Today : Highly-integrated with high-end navigation systems -> limited volume
GPS Module GSM Module Navigation DB (HDD) Spare Battery

SIM-card slot

onnector

Mother Board

Emergency Call Button

Assistance Call Button

Tomorrow : Lighter, smaller, cheaper materials Either built-in or after-market Embbeded dedicated SIM Card Telematics use only -> higher market penetration
A defined strategy combining embedded devices and services: safety and mobility
2007 Basic offer package 2008 +
Assistance Emergency Call Call

Traffic Info

Mobility Service

Fleet mgmt

PSA Peugeot Citron services platform New materials RT3 - NaviDrive RT3 - RT4 - NaviDrive

M2M business models

Several known obstacles:
Low bandwidth case: GPRS pricing model, with a quantum too large to pay for individual transactions Roaming agreement for data not suitable for automotive applications New business relationships to invent between operators and OEM. The customer is no longer an individual, pricing and strategy must adapt. Contract should be based on nb and size of transactions/ prescriber (i.e. per OEM) rather than an nb of SIM cards Automotive specific issue: unsustainable business model if maintenance require manual operations. Every predictible operation should be possible over the air

Radio connectivity

A vehicle is a fast moving mobile itself which can hurt mobile network if each of them tries to signal like an average mobile for end-user.
Issues with the signalling network overcharge Strategy to describe and to standardize
NB : This problem has been one reason to design a SIMless eCall for Europe We have already designed solutions within our agreement with MNOs, but standard could evolve to handle M2M applications properly.
Management systems/ Application platforms
This is the nervous central point for automotive telematic, highly critical if not reliable. Should be able to handle various type of applications on the vehicle-side: Low rate/High rate Real time or not More or less critical in term of QoS Should be able to handle various type of Service Provider on the other side PSA has built its own, highly versatile telematic platform. We use Internet B2B standards to communicate with our partners We rely on partnership with telco companies and proprietary protocols to communicate with the vehicle
Proposals for standardization (1)

Material / SIM Card

The SIM card originally engineered for consumer market requirements must withstand high demands in a vehicle: Mechanical and electrical challenges: Automotive temperature range: -40C +85C Automotive life expectation = 15 years
High packing density with limited cooling SIM card aging (silicon, data retention time, bonding wires, ) Vibrations and shocks Oxydation, Corrosion, humidity, bedewing, Chemical reactions with fluids (oil, )
Electrical contacts between SIM card and SIM card tray are affected by:
(see ISO 16750-x Road vehicles environmental conditions for more details) Embedded SIM must be small (form factor) and highly reliable. Integrated SIM is probably the only way to go
Proposals for standardization (2)
We have also ideas on further enhancements of the M2M SIM card
Universal M2M SIM card that allows: SIM-Personalization (MNO selection) written to M2M SIM chip at the end of production line to adapt to the destination market SIM-Personalization Update / Download for vehicles in the field
MNO re-affectation to handle risk management over vehicle lifetime (high security issue there as it should be done over the air) Network management : how to handle smoothly the signalling traffic without compromizing QoS Connection to MNOs : need for a standardization in mobile networks beyond the MSC with a strong orientation on Quality of Service For time critical application (like emergency/assistance call) with very little traffic. For high-reliability, non time critical applications (fleet management, "over the air" soft updates) => Avoiding the eCall scenario !
At dealer via vehicle diagnostics. Over the air.
Thank you for your attention