PostScripting Instructions One-Color and Two-Color

Quark 6 XPress

The Maple-Vail Book Manufacturing Group
Settings and Preferences Note that QuarkXPress 6.1 and QuarkXPress 6.5 settings are the same.
THE MAPLE-VAIL BOOK MANUFACTURING GROUP

Page 1 of 6

September 2009
Important Notes About QuarkXPress 6 Fonts: The Courier, Helvetica, Symbol and Times font families will not embed in Quark v6 PostScript; therefore, you must ensure Acrobat Distiller has access to these fonts prior to creating the PDF file. This can be accomplished in Distiller via Font Locations under the Settings menu by designating a path to the folder containing these fonts. It is important, for reliable results, that these fonts be the same as those used in creating the Quark document. For more details about adding or removing font locations, please refer to the documentation that came with Distiller. Export vs. Postscripting: Export from QuarkXPress 6 creates PDF 1.5 files, which sometimes has created the potential problem of text shifting location on a page. Additionally, the resulting PDF does not have correct trim box geometry information. Therefore, we recommend not using Export PDF because it provides too little control over the resulting PDF file. Instead, continue to write Postscript from Quark and create the PDF file from PostScript using Acrobat Distiller. Quark XTensions Manager: Before starting to work with QuarkXPress 6, go to Utilities menu > XTensions Manager and disable the Custom Bleeds and OPI XTensions. Then restart QuarkXPress. Doing this removes the possibility of asymmetrical bleeds. (We recommend equal bleeds on all sides) and allows the Print Style created to control whether OPI is used. Color: Note that in the Output screen shot that follows, we suggest per Quarks recommendations, that the output color be set to DeviceN for color jobs. This will leave any CMYK elements in their original colors, but will also retain any spot colors in proper DeviceN colorspace. At your discretion, you may elect to use Composite CMYK if you wish to have QuarkXPress perform color conversion for any non-CMYK elements. But be aware this is not our recommended approach for best possible color reproduction. The following instructions illustrate how to create appropriate Print Styles for color work at Maple-Vail.
Summary: Use these instructions to write PostScript from QuarkXPress. You will then be able to create PDFs from the PostScript by using Acrobat Distiller. We do not recommend using QuarkXPress 6.1 export PDF feature. Separate instructions are available on the maple-vail.com web site for distilling PDF files. Prepare your system for PostScripting by following these steps: Open QuarkXPress Go to the Utilities menu > Xtensions Manager and turn off Custom Bleeds and OPI Quit and restart QuarkXPress

QuarkXPress 6

Page 2 of 6
Print Styles: To create a print style select Print Styles. from the Edit Menu and click on New to identify a print style. (In the following example, Grayscale is the name and the settings are appropriate for one-color work. The key difference for color work is shown in a single screen shot on page four.)
Layout Tab: Deselect Separations, Spreads, Collate Select Print Blank Pages Deselect Thumbnails, Back to Front Select Page Sequence: All Select Bleed: 0.125 inches Select Registration: Center Select Offset: 30 pt Select Tiling: Off Deselect Absolute Overlap Note that if the Custom Bleeds XTension has not been disabled, the bleed value will not appear in this panel but will be a separate panel. Setup Tab: Select Printer Description: Generic Imagesetter Select Paper Size: Custom Select Paper Width: (trim size + 1.5 inches to allow space for marks) Select Paper Offset: 0 inches Select Paper Height: Automatic Select Page Gap: 0 inches Select Reduce or Enlarge: 100% Deselect Fit in Print Area Select Page Positioning: Center Horizontal Select Orientation: Portrait (left icon)

Page 3 of 6

Output Tab: for One-Color Work Select Print Colors: Grayscale Select Resolution: 2400 dpi Select Halftoning: Conventional Select Frequency: 133 lpi (actual line screen will be set by Maple-Vail)
Output Tab: for Two-Color Work Select Print Colors: Color Select Resolution: 2400 dpi Select Halftoning: Conventional Select Frequency: 133 lpi (actual line screen will be set by Maple-Vail) Note: Print Colors setting could be set to CMYK Composite only if you are sure you want QuarkXPress to convert any non-CMYK elements for you. This is not our recommended method.

Page 4 of 6

Options Tab: Deselect Quark Postscript Error Handler Select Page Flip: None Deselect Negative Print Select Output: Normal Deselect Full Res of Rotated Objects Select Data: Binary Select OPI: Include Images Select Full Resolution TIFF Output Click OK to complete the creation of the Print Style. This returns you to the original Print Styles dialog where you must click on the Save button. Printer Dialog Options: When ready to output a PostScript file, select print from the File menu in QuarkXPress. Select the previously created Print Style from the pop-up menu. Set the pages to be output as needed. Click on the Page Setup. button.

Page 5 of 6

Page Setup Tab: Click Page Setup. Select Settings: Page Attributes Select Format for: Any Printer Select Paper Size: US Letter Select Orientation: Portrait (left icon) Select Scale: Type 100% Click OK No other settings should be needed in the Page Setup dialog. When returned to the Quark Print dialog, click on the Printer. button to go to the following screen.
Print to Paper: Select Pulldown menu: Copies & Pages Click Print We are showing an HP Laserjet 9000 Series which is a Postscript device; the driver for this device is readily available. You can substitute it with other PostScript devices. We are focused on making our instructions as user-friendly as possible without requiring that you create a special device for Maple-Vail. Print to File: Select Printer (Choose your local printer) Select Presets: Standard Select Pulldown menu: Output Options Select Save as File Select Format: PostScript Click Save Clicking on the Save. button will allow you to specify the location and name for the final output file. After doing so, you will be returned to the Quark Print dialog, where you click on Print to actually create the PostScript file.

Page 6 of 6

March/April 2005
Increasing your productivity one click at a time.
X-RAY MAGAZINE MARCH/APRIL 2005 XRAYMAG.COM
PUBLISHING, WORKGROUP & ENTERPRISE TECHNOLOGY FOR QUARK USERS
While were certain that youd love to hear all about how we create the best QuarkXPress enhancement tools available in the electronic-publishing market, frankly, you dont have the time. At ALAP, we understand this. This is why many of the features in our products will perform complex or repetitive functions with just a single click of the mouse. From creating simple drop shadows, breathtaking 3D and transparency effects to tight text controls and page imposition, ALAP has the right features specifically designed to cut your production time down to size.
Add new life to your QuarkXPress layouts with the powerful shadow, bevel, glow, and transparency effects found in ShadowCaster. Our latest version has been completely redesigned offering a high-resolution preview palette that is resizable and zoomable. t
QUARKXPRESS 7 QUARKXPRESS MARKUP LANGUAGE

S h a do w C as t er

With a redesigned interface, unlimited transparency options, new powerful effects, and a high-resolution preview, ShadowCaster is not just for making shadows anymore!

X P e r t To o l s P ro

This feature-rich set of XTensions, designed for both novice and advanced users, has a seemless interface with the look and feel of QuarkXPress.

I m po s e r

Impose pages from a single QuarkXPress document into printers flats or spreads. Whether your production piece is a brochure or a book, Imposer offers a seamless, user-friendly solution.

I m p o s e r P ro

Impose pages from a single QuarkXPress document into two up, four up or eight up flats.

Ma rk It

Add custom marks such as trim lines, registration targets, and color/gray bars to your productionready QuarkXPress documents.

VOLUME 3 NUMBER 1

For more information, contact us at:
a lowly apprentice production, inc. 5963 La Place Court, Suite 206 Carlsbad, California 92008
International: +1.760.438.5790 Within US: 1.888.818.5790 Fax: 1.760.438.5791

www.alap.com

FACTORY DIRECT
QuarkXPress 6 and the Web

BY JOE CAPONSACCO

When QuarkXPress 5 was released in January 2002, it introduced a fundamental shift in direction for QuarkXPress the application, and millions of QuarkXPress users worldwide, with its introduction of a web space and accompanying tool set. However, a collective question mark went up globally as many designers did not know how to interpret this move, or how it would help them with their print-based workflow. QuarkXPress 5 was regarded as a disappointment. While I will agree that the web tool set and its interaction with the standard QuarkXPress print environment was clunky and seemed unfinished in QuarkXPress 5, the maturation of the tool set and the multi-media aspect of the new QuarkXPress project file really allows the web space to shine and interact efficiently in a print-to-web workflow environment with QuarkXPress 6.
the QuarkXPress document with assets, and delivering all to the web team. That team would then deconstruct the QuarkXPress document of text, optimize the 300 DPI imagery for web use, build the page, and publish to the web. Both print and web pieces unfortunately, when finished, never looked identical, even though they shared identical assets.
The QuarkXPress Web Space
Quark product management saw an opportunity where they felt that they could help to add efficiency to this emergent workflow. With the creation of the QuarkXPress web space and tool set, designers could now galvanize their years of QuarkXPress experience and create in a new medium without coding a single tag of HTML! All they had to know was how to create, add content, and position picture and text boxes in QuarkXPress. By doing that they could help add better communication and efficiency to their corporate workflow. In the following example, we are going to take a closer look at this workflow example, as described above, and see exactly what a print designer would go through to create and deliver content to their web team.
Designers can now galvanize their years of QuarkXPress experience and create in a new medium without coding a single tag of HTML.

Why Web Tools?

So, why place web-based tools and capability in QuarkXPress? During many customer visits and workflow analyses, Quark reps noticed that many print designers were using QuarkXPress to mock up web pages and sites. The final QuarkXPress document was then either printed or delivered to the respective web department for creation. They also realized that there was a distinct new corporate workflow that was beginning to take shape, one that relied upon print content being used, or repurposed, for the web. One variation consisted of the print designer creating the final print piece, collecting

Getting Started

We will use an early mock-up page design from the Quark web site. Our fictional designer is creating a marketing campaign, in a QuarkXPress project, that crosses from print to web with direct-mail pieces and the web page.

V O L U M E

Now before she selects any text boxes, the first decision that must be made for each text box is whether the text will need to be selectable by the user on the active web page. If the answer is yes, then all she will have to do for those text boxes is ensure that they are in one of the basic system fonts that all computers, Mac or PC, have loaded. Examples include Arial, Verdana, and Times New Roman. If the text does not need to be selectable, or is in a display font integral to the design, her decision will be to convert the text box into a graphic upon export. She starts out by selecting a text box, and then choosing ITEM q MODIFY (fig. 1). Select the new tab EXPORT. Initially, all palette functions are grayed out for text boxes. Select CONVERT TO GRAPHIC ON EXPORT in the lower left. The palette options now become available and she will choose the settings for conversion. GIF file format will probably always be the correct choice here as the text will generally be in one or two solid colors. She will make these decisions for all of the text boxes. Next up is a picture box. Same procedure here, select open ITEM q MODIFY (fig. 2). Choices here are different and image-export options will generally be JPEG for photographic items. The print designer must unlearn everything she knows about image quality since on the web images have to be optimized for speedy screen rendering a too-large image file will lengthen the download time to a browser. Striking the right balance between image quality and file size is very important. Set the option too high, and you will get a beautiful image with a large file size, set it too low, and you will get a muddy looking image with a small file size. Unfortunately, at this time, QuarkXPress does not allow for an image preview so that you can get a good idea of which quality setting is best. My recommendation is that until QuarkXPress can do this in the export options palette, use Adobe Photoshops SAVE FOR WEB command. Our designer will make these decisions for all images. Once the export options have been set, the next step is to create and apply hyperlinks to the page. Hyperlinks are what users click to move to other web pages. Choose WINDOW q SHOW HYPERLINKS to bring up the palette. Select the chain icon to create a new hyperlink. This brings up a pane that will allow you to name the link, define its type and create the associated URL. This could be a link to an internal page, to a page on a different site, a secure site or an email address. She will create all of the links that she will need to apply. Once created, all she has to do is select any picture or text box, or any amount of text, and click on any link that she created in the HYPERLINKS palette to apply (fig. 3).

fig. 1 t

fig. 2 t

fig. 3 t

Our designer has finished designing the page, and needs to prepare the page for conversion to HTML she will apply export options to each of the text and picture boxes used in the layout. Heres where basic web rules for print designers kick in; t Images. All images on the web need to be 72 DPI. Both file size and image quality is very important for the web. t Color. Web images are primarily in RGB mode. t Fonts. While there are millions of fonts for use in print, you truly only have about three that can be used on the web. (Yes, it is an exaggeration, but not by much.)

X - R A Y

M A G A Z I N E
fig. 5 fig. 6 fig. 7 fig. 8

M fig. 9

After all of the boxes have been given export instructions and hyperlinks have been attached, it is time for our designer to view her work on the web. QuarkXPress has a WEB PREVIEW button on the bottom of the project window (fig. 5). It is the little globe next to the multiple undo buttons. She will select this button and immediately the computers default web browser will open the page. A quick look at both pages will show that they are identical in design and the links have become active. If using Safari (fig. 6), Internet Explorer, or any modern browser, go to VIEW q select SOURCE. This will bring up a long page of Javascript, CSS, and HTML framework coding that our designer did not hand-code. All she did was design in her usual QuarkXPress manner, while QuarkXPress 6 wrote all of the code for her upon preview or export.
QuarkXPress will automatically convert all colors to RGB, all 300 DPI images, based on her settings, will be optimized down to 72 DPI and the entire page will be broken down into an HTML table structure. The final WWW folder will contain an HTML file and a folder of all of the images that make up the web page (fig. 8). She will then send the WWW folder to the web team. They will open the HTML file in any web editor (fig. 9). Now instead of re-creating the QuarkXPress print pages, the web team is actually just putting their specific finishing touches on the QuarkXPress page. There is much efficiency gained in this workflow on both ends.

Why Indeed?!

Why place web based tools and capability in QuarkXPress? QuarkXPress needs to evolve to match the growing needs of the new workflow that many companies are facing in this current market. More and more companies have a need for print, web, PDF, and XML re-purposing. QuarkXPress offers all of these formats and will continue to try to make it easy and efficient because, in the end, it is all about efficient workflow rather than features. In summary, we went through a very basic usage of the QuarkXPress web set. When you factor in the ability to easily create one- or two-step roll-overs with animated GIFs, cascading hyperlinked menus, and defined cascading font family and meta tag sets, you quickly realize that for either corporate or individual use, QuarkXPress offers print designers a familiar interface, creative functionality, and tool set for a new medium.

Industry Standard HTML

The top line of code In her file tells the tale: <!DOCTYPE HTML PUBLIC -//W3C//DTD HTML 4.0 Transitional//EN> As the designer, you are assured that the HTML generated by QuarkXPress is industry standard HTML 4.0 as approved by the W3C (World Wide Web Consortium [http://www.w3c.org]). No proprietary HTML tags are created by QuarkXPress. Our designer has designed the page, applied hyperlinks, assigned export options to the boxes, and viewed the page in a browser. The only thing left is to export the page to HTML for delivery to the web team. Choose FILE q EXPORT w HTML. She will create a folder on the desktop called WWW and export the page to it (fig. 7). Upon pressing the EXPORT button,