CREATIVE DEPARTMENT

Processes & Procedures
Project Timeline Overview Package Development Process IB Development Process Reorder Form Development Process File Management Copy Standards Appendix
Project Timeline Overview

Approved by (signature)

Creative Processes & Procedures

Timeline Overview

Table of Contents
Introduction______________________________________________ 3 Timeline Table ___________________________________________ 3 Descriptions _____________________________________________ 3
Naming/copywriting (1-2 wks) ___________________________________________________ 3
3.2 Package Design (4-8 wks)_______________________________________________________ 3 3.2.1 US-only packages (4-6 wks) __________________________________________________________ 3 3.2.2 N.A. packages (6-8 wks) _____________________________________________________________ 3 3.2.3 Dependencies ______________________________________________________________________ 4 3.2.3.1 Dielines ______________________________________________________________________ 4 3.2.3.2 Copywriting/proofreading (1 wk)___________________________________________________ 4 3.2.3.3 Translations (1 wk)______________________________________________________________ 4 3.2.3.4 Illustrations (1 wk) ______________________________________________________________ 4 3.2.3.5 Photography (2-4 wks*) __________________________________________________________ 4 Retouching/imaging (1 - 2 wks) _________________________________________________ 4 3.2.3.6 3.2.3.7 Transfer type (2-4 days) __________________________________________________________ 4 Pre-press/film output (2-5 days) ____________________________________________________ 4 3.2.3.8 3.3 Instruction books (1-4 wks) _____________________________________________________ 4 Revised (1-2 wks) __________________________________________________________________ 4 3.3.1 3.3.2 New (2 - 4 wks)___________________________________________________________________ 4 Dependencies ______________________________________________________________________ 4 3.3.3 3.3.3.1 Copywriting/proofreading (1 wk)___________________________________________________ 4 Translations (1 wk)______________________________________________________________ 4 3.3.3.2 3.3.3.3 Illustrations (1 wk) ______________________________________________________________ 4 3.4 Labels (1-2 wks) _______________________________________________________________ 5
3.5 Product catalogs ______________________________________________________________ 5 3.5.1 Catalog sheetsexisting format (2 wks) _________________________________________________ 5 3.5.2 Catalog sheetsnew format (3 wks) ____________________________________________________ 5 3.5.3 Full product catalog (11 wks)__________________________________________________________ 5 3.6 Ads (4-5 wks) _________________________________________________________________ 5
3.7 Videos (8-9 wks)_______________________________________________________________ 5 3.7.1 Commercials, infomercials, in-store loops ________________________________________________ 5

Julie C. Roth

Introduction
For planning purposes, this document provides a quick overview of how long Creative projects generally take. Detailed processes and procedures for each Creative project can be found elsewhere in the Creative Processes & Procedures Binder. See also Appendixes A and B for more information on how other departments contribute to the package development process.

Timeline Table

Task Avg Time Resp.
Naming/copywriting Package Design (U.S.) Package Design (NA) Dielines (litho) Dielines (blister) Copywriting/proofreading Translations Illustrations Photography Retouching/imaging Transfer type Pre-press/film output Instruction books (revised) Instruction books (new) Labels Full product catalogs Catalog sheets (existing formats) Catalog sheets (new format) Ads (trade or consumer) Videos (commercials, infomercials, in-store loops)

1-2 wks 4-6 wks* 6-8 wks* 1 wk 4-8 wks 1 wk 1 wk 1 wk 2-4 wks* 1 - 2 wks 2-4 days 2-5 days 1-2 wks 2 - 4 wks 1-2 wks* 11 wks 2 wks* 3 wks* 4-5 wks 8-9 wks
Marketing/outsourced Creative Creative Engineering Engineering Creative or outsourced Outsourced Creative Creative (outsourced) Creative Creative (outsourced) Outsourced Creative Creative Creative Creative/Sales Creative/Sales Creative/Sales

Descriptions

1.1 Naming/copywriting (1-2 wks)
Wk 1Input meeting. Marketing to initiate trademark clearance and search with legal. First draft of name choices/copy to start Wk 2Marketing review. Revisions to Creative
1.2 Package Design (4-8 wks)
1.2.1 US-only packages (4-6 wks)*
Wk 1Open job, die strike, copy strategy Wk 2Layouts/copy draft Wk 3Legal/R&D/Product planning OKs Wk 4-6Proofing/color lasers/copy revisions to mechanical for review *Single unitNOT incl. photography, retouching, or translation. (Add 1 week per sku)

N.A. packages (6-8 wks)*

Wk 1Open job, die strike, copy strategy Wk 2Layouts/copy draft Wk 3Legal/R&D/Product planning OKs Wk 4Translations & translation layout Wk 5-8Proofing/color lasers/copy revisions to mechanical for product review. *Single unitNOT incl. photography, retouching. (Add 1 week per sku)

Dependencies

1.2.3.1 Dielines Engineering produces litho dielines in approximately 1 week. Engineering produces blister dielines in 4-8 weeks. 1.2.3.2 Copywriting/proofreading (1 wk) Copywriting/proofreading can add up to one week to the design process, depending on the amount of copy and the number of revisions required. 1.2.3.3 Translations (1 wk) If translations need to be obtained, it adds one week to the design process. 1.2.3.4 Illustrations (1 wk or more) Illustration work, done in-house, takes approximately one week. Complex illustration may require more time; get a time estimate before finalizing timeline. 1.2.3.5 Photography (2-4 wks*) *Must be pre-scheduled Pre-photo shoot: 1-1 wks before shootAll products in hand; Colors approved by Marketing 2-3 days before shootScreen/transfer out if needed 1 day before shootAll products to photographer 2-3 days after shootPhotos/slides delivered 1.2.3.6 Retouching/imaging (1 - 2 wks) Wk 1Project review/send for scan Wk 2Retouch/image work/corrections Wk 2Final file for mechanical to disk 1.2.3.7 Transfer type (2-4 days) Pre-transfer: Product or engineering drawing in hand Layout approved by legal All buttons labeled (?) 2- to 3-day turnaround (Rush orders overnight) dayRub/apply 1-2 daysAny changes, depending on # of units 1.2.3.8 Pre-press/film output (2-5 days)

1.2 Hierarchy

1.2.1 Design elements
Remington package elements conform to the following hierarchy: 1. Product 2. Remington logo 3. Sub-brand 4. Benefit clearly stated (visual and/or verbal) 5. Features for lineeasy to see trade-up/value 6. NEW! (if applicable) 7. Money-back Guarantee 8. Model number 9. Warrantee (on side panels)

Informational elements

In addition, all Remington packages must include the following pieces of information: UPC code Electrical information (volts, hertz, UL or other agency seal and statement, battery if applicable) Trademark, patent information Company address(es) Manufacturing location Copyright year Job date / number Part number / rev. # Product guarantee Warranty information Contact info Web address

Design Process

Taking 4 to 8 weeks per SKU, the design phase is the longest and most painstaking portion of the package development process. It requires active collaboration between the Brand Manager (BM) and the Art Director (AD).
1.3 Marketing Provides Creative Project Request
The better informed the Art Director is about the products marketing strategies and objectives, the better the package will support those strategies and objectives. Therefore, Marketing must include the following with its Creative Project Request form (CPRsee Appendix C):

1.3.1 1.3.2

Full Creative Brief or objectives All copy for the package
Must include product name, all marketing claims, list of items in the package, so that the designer can build the package design around the actual copy that will be appearing there Must be finalized and approved by marketing and legal departments Must be in hard and electronic form to minimize the introduction of typographical errors into the text by the designer
Any available marketing information
Must include unique selling proposition (USP), product positioning, target market, price points, competitive products, distribution channels, product usage (if new), so that the designs can reflect those strategic decisions Actual competitive products, in their packages, for design analysis
1.3.4 1.3.5 1.3.6 1.3.7 1.3.8 1.3.9
Destination market Due date Identify/confirm vendor Defined special processes when applicable Final or preliminary dieline for the package and product A unit to photograph, if its a new product
May be actual or prototype
1.3.10 CPRs for related materials
Instruction Books (IBs) Bounce-backs Shaver Parts (SPs), if applicable
1.4 Creative Operations Manager (COM) enters project into system
1.4.1 Records job in the jobs database (Db)
Db is a MS Excel document on the network, divided into project categories:

Next Step: 1.2 Routing for Approvals

Routing Process

Each package produced for Remington must not only market the product effectively, but it must accurately convey a great deal of information. For this reason, all packages are submitted to many departments for approval before leaving the building. (See Appendix B for a listing of Roles & Responsibilities)
1.12 Art Director prepares hard copy for routing
It takes the Art Director approximately 1 day to collect and prepare a hard copy of the design for routing.
1.12.1 Makes any final changes requested by the BM 1.12.2 Prints a hard copy of the art at 100% 1.12.3 Prepares pdf of file to send to Remington-Canada to confirm translations
1.13 Creative Operations Manager routes art for approval
The final package design takes approximately 2 full days to make its way through the approval process.
1.13.1 Creative Operations Manager
Attaches or stamps approval form to artwork and indicates who is responsible for inspecting and signing off on each element (See stamp at right or Appendix F for full-page form.) Attaches Bottom Panel form to artwork for the various parties to fill in with relevant data (See Appendix D for a Bottom Panel form)

1.13.2 Brand Manager

Checks claims, trademarks, art, entire package Scans UPC code to be sure it rings up correctly Signs approval form or writes in his/her corrections/changes on the hard copy

1.13.3 Paralegal

Immediately checks claims, trademarks, patents Confirms that any new or changed claims were previously approved by companys Legal Counsel Signs approval form or writes in his/her corrections on the hard copy

1.13.4 Product Engineer

Checks features, functionality claims, part number, images Signs approval form or writes in his/her corrections on the hard copy

1.13.5 Engineering Lab

Checks electrical information Signs approval form or writes in his/her corrections on the hard copy
1.13.6 Structural Engineer
Checks packages dieline Signs approval form or writes in his/her corrections on the hard copy
1.13.7 Administrative Coordinator for Engineering
Checks UPC code number Signs approval form or writes in his/her corrections on the hard copy
1.14 Creative Operations Manager Returns Art to Art Director
1.14.1 If changes are required:
AD makes changes COM sends corrected art only to those who requested corrections Applicable departments sign off or request additional corrections

1.14.2 If approved:

AD prepares artwork for pickup by color house

1.15 Workflow diagram

Art Director finalizes design, prints hard copy for routing, preps pdf for routing
Creative Operations Mgr routes design + bottom panel form for approval

BM: Checks claims + trademarks; OKs or corrects
Legal Dept.: Checks claims + trademarks; OKs or corrects
Product Engineer: Checks product info, features, part #; OKs or corrects
Remington-Canada: Checks French translations; OKs or corrects
Engineering Lab: Checks electrical information; OKs or corrects
Structural engineer: Checks dieline; OKs or corrects
COM asks: Were any changes requested? No
Admin Coordiator: Checks UPC code; OKs or corrects
COM asks: Is design on standard or foil / holographic stock?
Foil/holographic see section 6

4- to 6-color packages

Next Step: 5 Process for 4- to 6-Color Packages
Process for 4- to 6-Color Packages
Most package designs must be turned into irises before being sent to the vendor. Currently, the Remington Creative Department uses Oxford Color (or Harty Press) to produce irises or approval prints.
1.16 Art Director Prepares Art for Color House
Collects and burns art onto CD Prints hard copy of art at 100% Goes over special instruction w/ printer
1.17 Color House Picks up Art
COM calls Oxford to arrange a pickup. Contact: Alphonse, (203) 847-3113
1.18 Color House delivers 2 Irises
One at full size, to send to vendor One at 50% for our files
1.19 COM routes irises for approval
AD checks fonts, colors, design elements, calibration patch COM checks trademark symbol(s) on logo, that UPC hasnt changed, symbols are accurate, calibration patch is present and correct BM checks for color after AD review BM scans UPC code to verify code matches the number

1.20 If changes:

1.20.1 Color changes
Returned to Oxford When revised irises arrive, re-routed to Marketing, labeled for color only

1.20.2 Copy changes

AD makes changes to electronic file AD prints hard copy COM routes hard copy to Marketing, labeled for copy only
1.20.3 Element changes (missing design elements, for example)
AD makes changes to electronic file AD burns new CD AD prints hard copy for routing AD notes change(s) on Iris Because irises are expensive, no revised Iris is requestedunless it was Oxfords fault or the Director of Creative approves it

1.21 Once approved:

1.21.1 AD prepares art
Collects art for package, including calibration patch, and burns it to CD Prints hard copy of all art at 100% Prints dieline, showing live area, direction of corrugate, dimensions, etc. Specifies 4/c process or identifies out special colors, pms, calibration patch, etc. Prints contents of CD and the Flight Check collect report

Art Director: Makes changes to file Burns new CD Notes change on iris Prints hard copy for routing Re-routes to Marketing ONLY
Creative Operations Manager: Sends full-sized iris and CD to vendor that manufactures that product Notifies vendor via e-mail, cc-ing interested parties w/i Remington Prints e-mail for the job folder Files 50% sized iris in flat drawer Files 11x17 hard copy in binder Closes out job in the jobs database
Next Step: 1.5 Press proofs
Process for Foil / holographic Packages
Packages that call for foil or holographic stock must be turned into positive films before being sent to the overseas vendor. Currently, the Remington Creative Department uses Harty Integrated Solutions to produce films.
1.23 Art Director Prepares Art for Pre-press
Collects and burns art onto CD Prints hard copy of art at 100% Goes over special instructions with printer Time allowing, creates digital art for white plate
1.24 Pre-press Picks up Art
COM calls Harty to arrange pickup Contact: Nils, (203) 562-5112
1.25 Pre-press Delivers Film 1.26 COM routes film for approval
Marketing checks for color Marketing scans UPC code to verify code matches the number AD checks fonts, colors, design elements, calibration patch COM checks trademark symbol(s) on logo, that UPC hasnt changed, symbols are accurate, calibration patch is present & correct

1.27 If changes:

Unlike irises, films must be perfect in every way, because the vendor prints directly from them AD makes changes to electronic file AD burns new CD AD marks dates/changes on front of job folder, for tracking and accoutability AD prints hard copy of all art, including original dieline, at 100% COM schedules pickup from Harty When revised films come back, theyre re-routed to dept. that requested change

1.28 Once approved:

1.28.1 AD prepares art
Collects art for package, including calibration patch, and burns it to CD Prints hard copy of all art at 100% Prints dieline, showing live area, direction of corrugate, dimensions, etc. Specifies 4/c process or highlights/calls out special colors or pms

1.28.2 COM double-checks

Contents of CD received from AD Calibration patch has correct number of colors If more than 4-color process, it includes chip of extra color and that the areas to get that extra color are labeled

Instruction Book Development Processes

Instruction Booklets

Introduction _______________________________________________ 3 Instruction Book (IB) Objectives _________________________ 3
Clarity _______________________________________________________________________ 3 Consistency __________________________________________________________________ 3

3.1 3.2 3.3 3.4

Design Standards _________________________________________ 4
Standardization _______________________________________________________________ 4 Layout_______________________________________________________________________ 4 Typography __________________________________________________________________ 5 Images ______________________________________________________________________ 5

4.1 4.2 4.3 4.4 4.5

Design Process____________________________________________ 6
Marketing Provides Creative Project Request ______________________________________ 6 Creative Operations Manager (COM) enters project into system _______________________ 6 Copyeditor Goes Over Copy_____________________________________________________ 7 Art Director Commences Design _________________________________________________ 7 Workflow diagram _____________________________________________________________ 8

5.1 5.2 5.3

Routing Process___________________________________________ 9
Creative Operations Manager routes IB for approval_________________________________ 9 Creative Operations Manager Returns Art to Art Director _____________________________ 9 Workflow diagram ____________________________________________________________ 11

6.1 6.2 6.3 6.4 6.5

Press Proof Process ____________________________________ 12
Manufacturer Sends Press Proofs _______________________________________________ 12 COM Routes 2 Press Proofs for Approval _________________________________________ 12 Approved ___________________________________________________________________ 12 If problems __________________________________________________________________ 12 Workflow diagram ____________________________________________________________ 13

3 Design Standards

3.1 Standardization
3.1.1 3.1.2 Use the Stylesheets and Master Guides already set up in the Master IB.
A hard copy of the Master IB can be found in Appendix I.
Use the standardized sections in the standard order
1. Safety Instructions 2. Product Features 3. How to Use 4. Usage Tips 5. Cleaning & Maintenance 6. Warranty 7. Performance Guarantee

Layout (booklet format)

3.2.1 Sections
Each section begins on a new page. Do not link copy from one section to another. If the copy runs longer than one spread but the run-over is less than of a column, try to fit it into the spread by one or more of the following options (listed in order of preference): Have the copy edited Adjust the horizontal scale and/or kerning Tighten spacing around subheads Make illustrations smaller Eliminate hanging indent of bullets DO NOT change the pt. size or leading

Column alignment

All column tops align with each other, whether they begin with headlines, subheads, or regular copy. Columns are usually quite raggedly across the bottom because they are divided almost exclusively by the logic of their content.

Covers

3.2.3.1 Front The front cover is English-only, and contains the following elements: o Remington logo (with only) TM o Sub-brand logo (with US or only) o Product photo o The words, Use and Care Guide o Short tagline o Model number(s) 3.2.3.2 Translation covers Each translation has its own cover, placed on a right-hand page. The page preceding it may be blank if necessary. Translation covers have the same elements as the front cover, differing in only the following ways: MD MC TM o French cover uses or where applicable (not or ) o French and Spanish covers translate Use and Care Guide o French and Spanish covers translate Tagline 3.2.3.3 Back Although there may be 3 front covers, there is only one back cover The back cover falls on a left-hand page in the document layout. The page preceding it may be blank if necessary. The back cover contains only the Remington logo and the US and Canadian corporate addresses

Typography

3.3.1 Section heads
Section heads are named as in 3.1.1 above, each word beginning with a capital letter. Section heads use white type on a black band atop the page Section heads are centered over the 2 columns in the black band. If a section is a 2-page spread, center the headline over the columns on the left-hand page. Do not repeat the headline of the right hand page. Extend the black bar to the right hand margin on the right hand page.

Headlines

Many IBs share the same headlines, such as Charging and Battery Removal Headlines are bold, non-italic, and flush-left Each word in a headline begins with a capital letter

Subheads

Subheads are used whenever possible to break up the copy for a friendlier read Subheads are bold, non-italic, and flush-leftin the same font size as regular copy Only the very first letter in a subhead receives a capital letter. All other words are completely lower-case

Bullets and numbers

Bullets and numbers use a hanging indent Numbers are boldface and are followed by a period Bullets are black squares

Exclamations

When they appear outside the Safety Instructions section, important or cautionary statements are preceded by an extra-large, extra-bold exclamation point to draw attention to them. The exclamation point precedes the first word, on the same line, with no indentation. This is a stylistic device, outside the rules of grammar. Statements of interest are preceded by the boldfaced word NOTE: to set them off from the standard copy flow. These are generally best use, rather than cautionary, statements. NOTE: precedes the first word, on the same line, with no indentation.

Images

3.4.1 All inset images
All images set within the copy must conform to these rules: Images should all be the same size, or can be 2 different sizes within the same IBDo not use more than 2 sizes. Inset images are in boxes. Boxes are framed with a black.5 rule. Boxes are flush right and have copy wrap around them.

Illustrations

Inset illustrations conform to the inset images rule above. Inset illustrations may have white, black, or grey backgrounds.

Photos

Photo images (scans) are used on the Cover and in the Product Features pages Photos should be converted to grayscale Inset photos conform to the inset images rule above The designer may decide to use boxes in non-inset photos (such as those used in the Product Features pages). Such boxes are also framed with a black.5 rule.

Symbols

The UL symbol on the warranty page falls after all the copy for the French and Spanish versions, and above the U.S. address on the English version.

4 Design Process

Before Creative even gets involved, the Brand Manager (BM) and Product Engineer (PE) get together to decide what the IB needs to say. Frequently they use an existing IB from a similar product, and hand-write the new copy directly where it should be inserted.
Marketing Provides Creative Project Request
The better informed the Art Director is about the products features and usage, the better the IB will communicate that information to the consumer. Therefore, Marketing must include the following with its Creative Project Request form (CPRsee Appendix C for a sample):

Art Director commences design
3.4.1 3.4.2 3.4.3 Researches related reorder forms Makes changes requested by BM Prepares art for routing
3.4.3.1 Prints hardcopy 3.4.3.2 Tapes it together, if necessary
Brand Manager (BM) composes Reorder form
Brand Manager submits CPR Indicates new product or just update Attaches similar (or previous) form with changes marked If new product, supplies unit for reference
Art Director Uses previous reorder form as a template Procures new photography of unit for cover, if unit is new or changed Makes copy changes indicated by BM, CE
AD prepares hard copy for routing and hands it off to the Creative Operations Mgr

4 Routing Process

Each reorder form produced for Remington conveys important information. For this reason, all reorder forms are submitted to the Marketing, Engineering, and Legal departments for approval before leaving the building.
Creative Operations Manager routes form for approval
4.1.1 Creative Operations Manager
Attaches or stamps approval form to printout and indicates who is responsible for inspecting and signing off on each element (See Appendix F for full-page form.)
Reorder forms take approximately 1 full days to make their way through the approval process.
Checks logos, names, trademarks, accessories, art, entire document Signs approval form or writes in his/her corrections/changes on the hard copy
Creative Operations Manager returns art to Art Director

4.2.1 If changes:

4.2.2.1 AD prepares artwork for shipping to vendor: Collects art and burns CD for the vendor Prints 1 hardcopy at 100% for the job folder Prints 1 hardcopy to fit on 11x17 for the binder Prints 1 hardcopy at 100% to send flat to the vendor Also prints 1 hardcopy at 100% to fold for the vendor 4.2.2.2 COM ships artwork to manufacturer of that product: Checks art Fills out priority mail form (see Appendix G) Notifies vendor via e-mail, cc-ing interested parties Sends vendor CD + 2 hardcopies + printout of e-mail Prints e-mail for the job folder Files 11x17 hard copy in binder Closes out job in the jobs database
Art Director Finalizes bounceback, Prints hard copy for routing

Creative Operations Mgr Attaches approval sign-off form Routes design for approval
Copyeditor reviews form, makes corrections, relays it to AD
AD: New translation needed?
No Translator Translates English into French and/or Spanish, as needed. COM Sends doc to translators Checks & forwards translations to AD Art Director Finalizes copy placement, including translations, if applicable Finalizes images, inserting new illustrations, if applicable Collects files & burns CD
Art Director Prints 3 hardcopies at 100% : one for the binder one for the folder one for the vendor

5 Press Proof Process

Most of Remingtons manufacturing vendors also print the Reorder Forms that come with the products. The Creative Department sends the artwork directly to the manufacturer and must approve press proofs of them before the manufacturer begins mass printing them.
Manufacturer sends press proofs
COM routes 2 press proofs for approval
5.2.1 Creative Operations Manager
COM notifies vendor via e-mail that the Reorder Form has been approved COM ccs interested Remington parties COM prints e-mail for the job folder and files it COM files rest of the press proofs in the job folder COM sends 2 approved IBs to Remingtons Hong Kong office for their files
5.4.1 Marketing (content) & Creative (images) determine whether to make change 5.4.1.1 If yes

5.4.1.2 If no

File Management System

File Management

Introduction______________________________________________ 3 Project database ________________________________________ 3
Categories _________________________________________________________________ 3
2.2 Job numbers________________________________________________________________ 3 2.2.1 Category__________________________________________________________________________ 3 2.2.2 Year _____________________________________________________________________________ 3 2.2.3 Sequence number ___________________________________________________________________ 3 2.3 Data fields__________________________________________________________________ 4

2 Project database

The Creative Operations Manager (COM) tracks the departments projects in a database. Each year, she creates a new project database in the form of a Microsoft Excel document and stores it in her network folder, with a name like Job #'s for 2002.xls. A snapshot of the 2002 database appears below.

2.1 Categories

The database devotes a separate worksheet for each job category (indicated by tabs along the bottom of the snapshot above). Job categories usually correspond to the related product category:

2.2 Job numbers

Each new job is entered on a new line and assigned a unique identification number. These job numbers are assigned by the Creative Operations Manager and are used to identify job folders, package bottom panels, file and directory names, and any related documentation. Job numbers have three sections: the category, the year, and the sequence number.

Sample: W S - 4

2.2.1 2.2.2

Category Year

Each job number begins with the job category abbreviation, as defined above. After the job category comes the 2-digit year the job was opened, 02 standing for 2002, 03 standing for 2003, and so on.

Sequence number

Sequence numbers are offset by a hyphen and have three digits. Each category begins numbering with 001, and increases by whole numbers from there: 001, 002, 003, etc.

2.3 Data fields

Each worksheet has fields for the following data: Resp.Which AD is responsible for this project Job #See above ModelThe model number the project pertains to Name/ProjectDescription of the project TypeWhether the job is an IB, litho, blistercard, label, image, etc. StatusWhen the CPR came in and who requested it Final DueDate the project is due Req. ByWho originated the request DoneAn x in this field indicated the job has been completed Date DoneThe date the job was completed

3 Network Storage

Digital art files are stored in the departments shared servers, both as a prudent backup and to enable other designers to access the files and help out. Artists copy files from the server to their local drives to work on them, rather than working directly from the server.

3.1 Directories

Network directories are organized by year (2003 jobs), then job category (G, S, WS, etc.), then job number, as in the illustration at right.

Div S S S S S S S S S S S S S S S S S S S S S S S S S W G G G G G G G G W S S S S S S S S S S S S S
Model# R-9100 R-9170 R-9200 R-9250BB R-9270 R-9300 R-9350BB R-9370 R-9500 RS-3400 (UK) RS-4400 RS-4843 R-TCT BB S-1000 S-3000 S-3002 S-4000 SF-3 SF-3 SI-100 SP-118 SP-120 SP-33 SPs SSD-250 SSD-500 TLG-100 V-1000 V-1030 V-1041 V-2002 W-3090 WDF-1000 (Can) WDF-1100 (teen) WDF-1500 WDF-3000 WDF-3000 WDF-3500 WDF-4000 WDF-5000 WDF-5100 WDF-5500 WDF-6000 WPG-150
Supplier Izumi Izumi Izumi Izumi Izumi Izumi Izumi Izumi Izumi Heroka Raymond Raymond Izumi C&P Everik HSH Fourace Heroka Izumi C&P Raymond Raymond Heroka Izumi Fourace Fourace Specialife Fourace Fourace Fourace Fourace Anex Raymond Raymond Raymond Raymond Specialife Heroka Heroka Raymond Raymond Heroka Heroka Specialife
Product Type Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Shaver (rotary) S Styler WPC Styler WPC Styler WPC Styler WPC Shaver WPC Shaver (foil) S Styler WPC Shaver accessories S Shaver accessories S Shaver accessories S Shaver accessories S Hairdryer WPC Hairdryer WPC Personal groomer G Hairdryer WPC Hairdryer WPC Hairdryer WPC Hairdryer WPC Styler WPC Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's shaver WS Women's personal WS groomer

D. Product assignments

These are the people assigned to each of the product categories. Any correspondence with vendors should cc everyone else associated with that category, except the Art Director.
Creative Mens Shavers Women Shavers Women Groomers
Denise Lincon, Bryan Ingram Denise Lincon, Antonio Munoz Denise Lincon, Antonio Munoz

Marketing

Jim Doyle, Jay Lester Jill Sobotor, Adrienne Voytek

Engineering

Yuri Avila, Bruce Adams Yuri Avila, Bruce Adams

Purchasing

Tejasvi Jain

Hong Kong

Jaye Leung, Bryan Chan Jaye Leung, Bryan Chan Jaye Leung, Bryan Chan
Jill Sobotor, Angelo Rainone, Adrienne Voytek Michael Zbriger

Roel Roldan

Grooming
Denise Lincon, Bryan Ingram
David Budd, Angelo Rainone, Adrienne Voytek Michael Zbriger Neil Tobin, John Wilcox, Joann Nance Neil Tobin, John Wilcox, Joann Nance

Jaye Leung, Bryan Chan

Dryers (WPC) Stylers & Rollers (WPC)
Denise Lincon, Jen LaBrie Denise Lincon, Jen LaBrie
Anne Flynn, Christina Rusate Regina Bobrowski, Christina Rusate

Paul Frusciante

Kenny Chiu, Beth Cheung Beth Cheung, Gary Chiu

E. Mailing form

Job #: Model: Date:

28113_KF-20i_IB

6/28/05

8:12 AM

Page 1

caresetter

ionic hairsetter

Use and Care Guide

Soft, velvety rollers

3 sizes color-coded rollers and clips

KF-20i

Page 2
IMPORTANT SAFETY INSTRUCTIONS
When using electrical appliances, especially when children are present, basic safety precautions should always be observed, including the following:
Do not use outdoors or operate where aerosol (spray) products are being used or where oxygen is being administered.
Do not touch the posts that hold the rollers. They are hot. Keep lid open when heating rollers.

WARNING

To reduce the risk of burns, fire, electric shock or injury to persons: This appliance is for household use only. An appliance should never be left unattended when plugged in, except when charging a rechargeable appliance. Close supervision is necessary when this appliance is used by, on, or near children or invalids. Use this appliance only for its intended use as described in this manual. Do not use attachments not recommended by Spectrum Brands, Inc. Never operate this appliance if it has a damaged cord or plug; if it is not working properly; if it has been dropped, damaged, or dropped into water. Keep the cord away from heated surfaces. Do not wrap the cord around the appliance. Never use while sleeping. Never drop or insert any object into any of the appliances openings.
READ ALL INSTRUCTIONS BEFORE USING. KEEP AWAY FROM WATER.

DANGER

To reduce the risk of electric shock: Always unplug this appliance from the electrical outlet immediately after using. Do not use while bathing or in the shower. Do not place or store this appliance where it can fall or be pulled into a tub or sink. Do not place or drop into water or other liquid. Do not reach for an appliance that has fallen into water. Unplug it immediately. Unplug this appliance before cleaning it. 2

KEEP AWAY FROM CHILDREN

SAVE THESE INSTRUCTIONS

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Product Features
Thank you for purchasing the Remington brand Care Setter Ionic Hair Setter. This unique hair setter combines optimum curling features with an exclusive wax core and ions to provide your hair the ultimate protection, superior shine and long lasting curl. Please carefully read the instructions contained in this booklet, and keep them in a safe place for future reference.

Key Features

Heats up fast and ready dot changes color when rollers reach optimal setting temperature.

Setter

(A) (B) (C) (D) (E) Ready dot On-indicator light Velvety rollers Cool-touch end rings Color coded clips

(D) (E) (C)

Exclusive wax core rollers retain heat energy - perfect for creating beautiful long-lasting curls.
Extra large, large and medium roller sizes for different lengths of hair and hair styling versatility.

Soft protection

Velvety rollers reduce damage
Ionic conditioning creates negative ions reducing static and the frizzies for healthy, shiny hair. IMPORTANT OPEN LID WHEN IN USE. Twenty rollers come in three sizes: 6 extra large, 10 large, 4 medium. Perfect for most hair types and styles. Soft, velvety-smooth surface provides gentle heat transfer. Plastic comfort clips are easy to use and hold rollers in place. Ring around post indicates correct roller placement.

No frizz, more shine

Ion conditioning
Beautiful curls that last
Wax core retains heat longer

Easy handling

Cool-touch ends

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How to Use

Long and Wavy

For long, voluminous, smooth waves, use the large or extra large rollers. Roll the top, front layer of hair back to your crown, using one roller. Next, use three other large or extra large rollers to roll the remaining hair in three equal sections on the back and sides of the head. Roll the hair under, up the nape of the neck. Leave rollers in place for about five to ten minutes. Unwind, dont pull, the rollers out in the order you put them in, and let the curl cool for a minute to set. Lean forward and brush hair through. Toss head back and smooth, brushing top to one side and turning ends under.

The Flipped Bob

Use a large or extra large sized roller on a large section of the hair on your crown to give height. Roll the hair back and under to crown. Next, take large sections all around the sides of your head, and roll up so the hair will flip out. You should roll curlers up to the level of the top of your ear. Leave rollers in place for approximately ten minutes. Unroll curlers in the order that you put them in, let the curl cool for a minute to set. Next, brush hair out, using your hand to shape the flip outward. Spritz for extra hold.
Care Setter Ionic Hot Rollers
Before setting, hair should be dry or
only slightly damp, never wet. Plug cord into outlet. When red dot on large roller top turns black, they are ready to use.

Get Set Once the entire

head is set, wait until rollers are cool, then unwind. Start with the rollers you placed in first. The time the roller is left in the hair regulates the curl size: the longer the time, the tighter the curl and the longer the curl will last. Unplug the unit. Rollers will remain curling active for ten minutes.
ROLLERS TAKE APPROXIMATELY 12-14 MINUTES TO HEAT TO OPTIMAL CURLING TEMPERATURE Get Ready Section hair and
comb it smooth. Roll hair as usual, in the direction of desired style. Secure each roller with the correct size clip. FOR CURLS: Start end of hair on roller and continue to wind toward the roots. FOR MORE VOLUME: Start rolling hair at the roots; and then wrap the end of hair around the roller.

Quick Touch-Ups To add some
fullness before an evening out, here are some tips:

Short and Chic

Use two or three of the medium sized rollers to roll the top, front layer of your hair back to the crown. Then randomly, place the remaining medium or large sized rollers around the back and sides of the head, rolling all the curlers under. Leave rollers in place for approximately ten minutes. Unroll curlers in the order that you put them in, let the curl cool for a minute to set and then use your fingers to separate and shape. Spritz hair for extra hold.

Go! To release secured

roller, remove each clip and roller gently. Unwind, never pull. Let each new curl spring back into position and cool for a moment. Then rush out hair and style. Spritz hair for extra hold.
Short Hair: Use a few medium sized rollers
in the front section of hair, and mist with hairspray. Remove after just 30 seconds to add fullness. Let cool, and separate curls with finger.
Medium Hair: Use several large sized rollers to add more flip to your bob, rolling ends of hair so hair flips out. Mist with hairspray, and remove after about 1 minute. Remove rollers, let cool, and brush hair to smooth. Long Hair: Use several extra large sized rollers to curl ends under. Remove after 1 minute, let cool, and brush through.

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Maintenance and Storage

Operating Instructions

1. This appliance is designed to work on ordinary household current only (120 volts, 60 cycles AC). It is not intended for commercial use. 2. Place the unit on a hard, flat, heat resistant surface. 3. Open lid and plug cord into outlet. Please note that damage to the unit could occur if heated with the lid closed. When unit is heated, follow instructions shown for use. When finished applying rollers in hair unplug unit and allow to cool before closing lid or storing away. 4. This appliance has a polarized plug (one blade is wider than the other). As a safety feature, this plug will fit in a polarized outlet only one way. If the plug does not fully fit in the outlet, reverse the plug. If it still does not fit, contact a qualified electrician to install a polarized outlet. Never try to defeat this safety feature. 5. IMPORTANT OPEN LID WHEN IN USE.

Maintenance Instructions

1. Clean unit with damp cloth only. No other maintenance is required. 2. Rollers may be cleaned with a damp cloth and mild detergent or soap. 3. Store appliance and cord where they will not be damaged. 4. Do not wrap cord around appliance. 5. Do not attempt to repair the appliance yourself.

Storage

When not in use, unplug the unit. Allow it to cool, and store it out of reach of children in a safe, dry location. Never wrap the cord around the appliance this will cause the cord to wear prematurely and break, thus voiding warranty. Handle cord carefully for long life, and avoid jerking, twisting or straining it, especially at plug connections.

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Performance Guarantee

Full Two-Year Warranty

Spectrum Brands, Inc. warrants this product against any defects that are due to faulty material or workmanship for a two-year period from the original date of consumer purchase. This warranty does not include damage to the product resulting from accident or misuse. If the product should become defective within the warranty period, we will repair it or elect to replace it free of charge. Return your product and sales receipt with your name, address and day time phone number to: Spectrum Brands, Inc., Attention: Consumer Services, 601 Rayovac Drive, Madison, WI 53711. For more information call 800-736-4648. KEEP ORIGINAL SALES RECEIPT AS PROOF OF PURCHASE FOR WARRANTY PURPOSES. This warranty does not cover products damaged by the following: Accident, misuse, abuse or alteration of the product Servicing by unauthorized persons Use with unauthorized accessories Connecting it to incorrect current and voltage Wrapping cord around appliance causing premature wear & breakage Any other conditions beyond our control
No responsibility, obligation, or liability is assumed for the installation or maintenance of this product.
SPECTRUM BRANDS, INC SHALL NOT BE RESPONSIBLE FOR ANY INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES RESULTING FROM THE USE OF THIS PRODUCT. ALL IMPLIED WARRANTIES INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF FITNESS AND MERCHANTABILITY, ARE LIMITED IN DURATION TO TWO YEARS FROM DATE OF ORIGINAL PURCHASE. This warranty gives you specific legal rights and you may also have other rights which vary from state to state or province to province. Some states do not allow the exclusion or limitation of incidental, special or consequential damages.
Spectrum Brands, Inc. Money-back Offer
If within 30 days after you have purchased your Remington branded product, you are not satisfied and would like a refund, return it with the sales slip indicating purchase price and date of purchase to the retailer from whom it was purchased. Spectrum Brands, Inc. will reimburse all retailers who accept the product within 30 days from the date of purchase. If you have any questions concerning the money-back guarantee, please call 800-736-4648. 120-240 VAC 50-60 Hz Questions or comments: Call 800-736-4648 in U.S. Or visit www.remington-products.com

REMINGTON and CARE SETTER are registered trademarks of ROVCAL, INC. 2005 ROVCAL, INC.
05/05 CS#28113 Spectrum Brands, Inc. Madison, WI 53711 800-736-4648

MADE IN CHINA

T22-17780

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